`Case 8:20-cv-03125—PWG Document 1-3 Filed 10/27/20 Page 1 of 23
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`EXHIBIT B
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`Case 8:20-cv-03125-PWG Document 1-3 Filed 10/27/20 Page 2 of 23
`USO08032907B2
`
`(12) United States Patent
`Pocock
`
`(10) Patent No.:
`(45) Date of Patent:
`
`US 8,032.907 B2
`Oct. 4, 2011
`
`(54) SYSTEM TO SYNCRONIZE AND ACCESS
`BROADCAST INFORMATION
`(76) Inventor: Michael Pocock, London (CA)
`(*) Notice:
`Subject to any disclaimer, the term of this
`patent is extended or adjusted under 35
`
`U.S.C. 154(b) by 0 days.
`
`(21) Appl. No.: 11/238,772
`(22) Filed:
`Sep. 29, 2005
`
`(65)
`
`Prior Publication Data
`US 2006/0026640 A1
`Feb. 2, 2006
`
`4,710,955 A ck 12/1987 Kauffman
`29. A * 43 Slanet al. or 725/32
`25 A
`23. En et al.
`4,876,592 A 10/1989 Von Kohorn
`4.905,094. A
`2f1990 Pocock et al.
`3. A ck
`3. 3. K Kohorn
`-
`I -
`aller . . . . . . . . . . . . . . . . . . . . . . . . .
`4.947,028 A
`8/1990 Gorog
`5,001,745 A
`3, 1991 Pollock
`5,023,904. A
`6/1991 Kaplanet al.
`5,113,496 A
`5/1992 McCalley et al.
`5,136,636 A * 8/1992 Wegrzynowicz ........ 379,221.01
`5,151,782 A
`9, 1992 Ferraro
`5,163,087 A 1 1/1992 Kaplan
`5, 182,705 A
`1/1993 Barret al.
`5,200,822 A * 4/1993 Bronfin et al. .................. 725/22
`(Continued)
`
`348/460
`
`Related U.S. Application Data
`FOREIGN PATENT DOCUMENTS
`(63) Continuation of application No. 09/965,808, filed on
`0217308 A2
`4, 1998
`EP
`Oct. 1, 2001, which is a continuation of application
`Primary Examiner — Pankaj Kumar
`No. 08/916,099, filed O Aug. 21, 1997, now Pat. No.
`65 "RE" a ity, 8. applian N. Assistant Examiner — Reuben Brown
`5,661,787.
`ed. On UCL. Z f, ' ' ' (74) Attorney, Agent, or Firm – Jefferson IP Law, LLP:
`sy su us Y-
`•
`Raymond B. Persino
`(51) Int. Cl.
`(2011.01)
`HO)4N 7/173
`(2011.01)
`HO4N 5/445
`(52) U.S. Cl. ............... 725/39,725/40, 72.5/52,725/105
`(58) Field of Classification Search .................... 725/39.
`725/82, 37, 40, 102, 103, 105, 1 27
`See application file for complete search history.
`References Cited
`
`(56)
`
`U.S. PATENT DOCUMENTS
`4,071,698 A
`1/1978 Barger, Jr. et al.
`4,320,256 A
`3, 1982 Freeman
`4,393,277 A
`7, 1983 Besen et al.
`4,506,387 A
`3, 1985 Walter
`
`ABSTRACT
`(57)
`The system enables listeners and viewers of a broadcast to
`access additional information associated with a broadcast.
`Listeners and viewers utilize a user device to connect to a
`database containing program descriptions (e.g. audio, text,
`video or combination thereof) further describing the pro
`gramming and ancillary information. The database is indexed
`by the broadcasts program list or schedule thereby allowing
`a user of the system to search and select a particular program
`description of interest. Hearing or viewing program descrip
`tions enables users to preview excerpts and review abroadcast
`before purchasing an item heard or viewed on a broadcast.
`90 Claims, 7 Drawing Sheets
`
`2
`
`ser
`interface
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`
`
`78
`
`Program
`Description
`
`7
`
`
`
`DATA
`PROCESSOR
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`
`
`PreRecorded
`Program
`Description
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`
`
`Program Materials
`
`
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`US 8,032.907 B2
`Page 2
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`U.S. PATENT DOCUMENTS
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`. 386/55
`
`3. A ck SE Sisle et h .
`4- - -
`arvey et al.
`5,237,628 A
`8, 1993 Levitan
`5,280,642 A
`1/1994 Hirata et al.
`5,323,234. A
`6, 1994 Kawasaki ..................... T25,141
`5,337,347 A
`8, 1994 Halstead-Nussloch et al.
`5,355,161 A * 10/1994 Bird et al. ....................... 725/22
`5,359,419 A 10/1994 Kawasaki
`5,393,713 A
`2, 1995 Schwob.
`5,425,100 A * 6/1995 Thomas et al. ................. 725/2O
`5,450,122 A * 9/1995 Keene ............................. 725/22
`
`5,457,739 A * 10/1995 Le Cheviller ............ 379,101.01
`5,485,197 A
`1/1996 Hoarty
`5,499,046 A * 3/1996 Schiller et al. ................ T25,146
`5,539,635 A * 7/1996 Larson, Jr. .................... TOOf 234
`5,592,551 A
`1/1997 Lett et al.
`5,635,978 A
`6/1997 Alten et al.
`ck
`5,646,675 A
`7/1997 Copriviza et al. ............... 725/22
`5,703,795. A 12/1997 Mankovitz
`5,734,961 A
`3, 1998 Castille
`5,809,246 A
`9, 1998 Goldman
`5.953,046 A
`9, 1999 Pocock
`- - -
`OCOC
`* cited by examiner
`
`Case 8:20-cv-03125-PWG Document 1-3 Filed 10/27/20 Page 3 of 23
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`Case 8:20-cv-03125-PWG Document 1-3 Filed 10/27/20 Page 4 of 23
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`FIG. 6
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`2
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`3
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`Case 8:20-cv-03125-PWG Document 1-3 Filed 10/27/20 Page 9 of 23
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`Sheet 7 Of 7
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`US 8,032.907 B2
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`TO2
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`Program
`Description
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`7014
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`Database
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`PROCESSOR
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`PreRecorded
`Program
`Description
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`OB
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`Schedule
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`Case 8:20-cv-03125-PWG Document 1-3 Filed 10/27/20 Page 10 of 23
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`List of
`Program Materials
`
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`
`
`1.
`SYSTEM TO SYNCRONIZE AND ACCESS
`BROADCAST INFORMATION
`
`US 8,032,907 B2
`
`RELATED APPLICATIONS
`
`This is a continuation of application Ser. No. 09/965,808
`filed Oct. 1, 2001, entitled APPARATUS AND METHOD TO
`GENERATE AND ACCESS BROADCAST INFORMA
`TION, which is a continuation of Ser. No. 08/916,099, filed
`on Aug. 21, 1997, now U.S. Pat. No. 6,314,577. entitled
`10
`APPARATUS AND METHOD TO GENERATE AND
`ACCESS BROADCAST INFORMATION which is a con
`tinuation of Ser. No. 08/329,837, filed on Oct. 27, 1994, now
`U.S. Pat. No. 5,661,787 entitled SYSTEM FOR ON-DE
`15
`MAND REMOTE ACCESS TO A SELF-GENERATING
`AUDIO RECORDING, STORAGE, INDEXING AND
`TRANSACTION SYSTEM. This continuation and the two
`related applications are incorporated herein by reference as
`though set out in full.
`
`TECHNICAL FIELD
`
`The present invention relates generally to a method and
`apparatus to enable a broadcast listener to automatically pur
`chase a music product such as a record album, cassette tape or
`compact disk without the intervention of an operator after
`hearing a music piece played on a radio station or music
`television station. More specifically, the preferred embodi
`ment of the invention utilizes a programmed data processor, a
`digitally stored audio database containing the names of musi
`cal artists and groups, the names of pieces which have been
`recorded on the musical products, musical excerpts of these
`pieces, and a telephone system to replay this descriptive infor
`mation through a telephone connection to a potential pur
`chaser. This method utilizes the program schedule from a
`local radio station indicating when pieces will be played, a
`digital recording facility to automatically record excerpts of
`the music pieces played, a telephone system to decode DTMF
`tones from a touch tone telephone and an interface to a data
`communications network for communication with remote
`databases and computers.
`
`25
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`BACKGROUND ART
`
`Case 8:20-cv-03125-PWG Document 1-3 Filed 10/27/20 Page 11 of 23
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`Radio networks offer the most significant marketing
`medium for the music industry to create awareness for music
`titles and artists. But music products such as records, cas
`settes and compact disks (CDS) are inconvenient to purchase
`at the time when the consumer has the maximum impulse to
`buy, after hearing a musical piece on the radio.
`Additionally, the inability to automate many of the key
`functions of a radio based, direct marketing sales operation
`make it cost prohibitive for a single radio station to establish
`a direct marketing service linked to the music they broadcast.
`Station operators offer different programming in each market
`area making it unsuitable to link their stations into a national
`music retail network. As well, regulatory limitations curtail
`the number of stations a radio operator can own in a major
`market thereby limiting the number of listeners below the
`critical mass necessary to operate a profitable direct market
`ing music business.
`Radio broadcasters provide no means to fulfill the impulse
`purchase nature of the radio business. When a radio listener
`hears a music piece they wish to purchase they must listen for,
`and remember, the artists name and title of the song. In many
`instances it is inconvenient to write this information down for
`future reference. In order to purchase the music product con
`
`45
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`2
`taining the Song heard on the radio the consumer must be
`further motivated to travel to a music store to proceed with the
`purchase process. At the music store the potential purchaser
`must determine if the selected music product is in stock and
`assess the pricing information.
`The consumer is further constrained because they are
`unable to preview the Songs on the music product they are
`considering because the music products are packaged and
`cannot be played at the store. The potential purchaser must
`remember and continue to be motivated by the music piece
`heard on the radio broadcast, possibly from days ago, and
`hope the other pieces recorded on the album are of sufficient
`interest to justify the purchase. The inconvenience and inabil
`ity to Sustain the impulse impetus severely impacts the pur
`chase process.
`Radio networks are unable to capitalize on the direct mar
`keting opportunities they initiate through impulse music pur
`chases because of the high cost of creating a direct marketing
`operation. Coordinating and tracking the music aired with the
`music products to be sold, recording of musical excerpts to be
`previewed, customer service operations and order fulfillment
`are all high overhead activities requiring a large dedicated
`staff with a separate skill set than radio station personnel. The
`cost for a radio station to establish a direct marketing opera
`tion far exceeds the returns from the music selling proceeds
`derived from a single radio station.
`Cable television shopping networks have successfully
`developed large direct marketing networks based on national
`coverage by telecasting their programming over many cable
`companies reaching millions of potential purchasers. Radio
`station operators are unable to market music products in the
`same manner because station operators broadcast different
`music programming in each market preventing the linking of
`these stations into a common national market.
`Radio is the most widely received broadcast medium
`throughout the world. The problems as previously described
`have prevented radio networks from being utilized for a mass
`media, direct marketing, music retail business.
`
`DISCLOSURE OF INVENTION
`
`In view of the foregoing, one objective of this invention is
`to resolve the problems which inhibit the successful develop
`ment of a direct marketing music business for the radio indus
`try. In this regard, it should be apparent that there exists a need
`in the art for a method of operating an automated system
`which tracks radio audio segments enabling radio broadcast
`listeners to select, preview and purchase a music product
`containing the music piece listened to for a radio broadcast.
`It is therefore an object of this invention to provide an
`automated transaction system to record and track radio audio
`segments enabling a radio listener to use their telephone to
`recall and preview, on-demand, music pieces previously
`broadcast thereby assisting the listener in the purchase of a
`music product such as a record album, cassette or CD. The
`invention provides the consumer with a timely method to
`purchase a musical product by Supplying all of the required
`information to conveniently make a music product purchase.
`It is another object of the invention to provide a method for
`an automated transaction system to service multiple radio
`broadcasts simultaneously, thereby creating a mass radio
`audience for the direct marketing of music.
`These and other objects are achieved by a method of and
`apparatus for tracking and recording a radio broadcast using
`a telephone interface connected to a programmed data pro
`cessor Such that when a potential purchaser calls a designated
`telephone number advertised by the radio station, for example
`
`
`
`4
`gram schedule. A radio station's program schedule is pro
`duced days and sometimes weeks in advance of broadcast.
`The program Schedule is organized chronologically in the
`order musical pieces are broadcast and includes information
`Such as the title of the song, the recording artist and group, as
`well as the day and time the piece is to be broadcast. A radio
`station broadcasts hundreds of musical pieces each day and
`the input of the program schedule by an operator is both
`time-consuming and prone to manual input error. The present
`invention enables the automation of the program schedule
`input by utilizing a data communications link and a commu
`nications interface Such as a facsimile interface to receive the
`program Schedule directly from the radio station into the
`programmed data processor. The communication interface
`Such as a facsimile board is resident in the programmed data
`processor and in conjunction witha imaging software, Such as
`a character recognition package, automatically interprets and
`directly stores the stations program schedule and associated
`information on a programmed data processor.
`The radio station program schedule contains timetable
`information as well as information describing the music
`pieces played Such as the title, artist and group name. The
`program schedule is accessed by a audio description creation
`system which is connected to the programmed data processor.
`The audio description creation system creates the audio
`description heard by the caller over the telephone when
`inquiring about a particular music piece. The audio descrip
`tion information describes the music piece outlined in the
`program Schedule and the music product containing the
`music piece, along with other related information Such as
`product pricing. The audio description creation system digi
`tally records the audio and is connected to various input
`devices such as a compact disc player, cassette player, digital
`audio tape and a microphone. An announcer accesses the
`program schedule file on a display Screen and reads the
`description information into the microphone creating the
`audio description file for each music piece. The announcer
`has access to previous recordings stored in an audio descrip
`tion archive which can be accessed via a data input terminal
`connected to the audio description creation system enabling
`previously recorded audio descriptions to be referenced.
`It is another object of the invention to automate the record
`ing and storing of the music excerpts for the music pieces
`outline in the program schedule. These audio segments can be
`accessed by the potential purchaser to assist in the purchase
`process and to Verify to the caller they are purchasing the
`music product containing the music piece listened to during
`the radio broadcast. The automated record and store process
`is accomplished by inserting a signal Such as a tone or pulse
`at the beginning of each music piece broadcast. A receiver is
`tuned to the broadcast containing the music pieces to be
`recorded and a signal detector triggers the digital recording of
`the piece by the programmed data processor. The music piece
`is recorded for a specified time Such as ten seconds providing
`an audio segment of the music piece.
`Coordination of the audio description file with the program
`schedule is accomplished through a synchronized time sched
`ule whereby the program schedule file and the recording of
`the audio segments on the programmed data processor are
`initiated at the same time. Each station's program schedule is
`stored in chronological order enabling the coordination.
`Another method of implementing the signal insertion enables
`information to be encoded as part of the selection signal and
`decoded into data for use by a programmed data processor.
`Information Such as the program Schedule number or music
`piece number can be incorporated into the selection signal
`enabling the coordination of the audio description with the
`
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`10
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`15
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`3
`1-800-RECORDS, a telephone interface provides the listener
`with the name of the musical artist and the song titles in the
`reverse order played during the broadcast, starting with the
`current piece played. The selection, from the current artist
`played, to the music product the potential purchaser wants to
`order, is controlled by the potential purchaser using the touch
`tone telephone keys or voice input. When the potential pur
`chaser reaches the song and artist of interest, further details
`can be related Such as the other songs recorded on the album,
`pricing, availability and delivery information.
`The invention can playback through the telephone, on
`instructions from the caller, excerpts or the entire song, as
`broadcast over the radio network, to assist the caller with the
`purchasing process.
`When the potential purchaser indicates they are ready to
`order, the automated order System obtains the correct name
`and shipping address by accessing a name and address data
`base responsive to the consumer's telephone number or credit
`card information. The system also records the consumer's
`credit card information and obtains credit authorization. The
`invention then transmits the complete order to the fulfillment
`warehouse for shipment of the musical product to the pur
`chaser.
`It is a further object of this invention to provide a method
`and apparatus whereby multiple radio stations can be Sup
`ported simultaneously, offering services on a local, regional
`or national basis providing the economies of scale and mass
`audience to Support the sales Volume necessary to operate a
`profitable direct marketing service. When a potential pur
`chaser dials the advertised number such as 1-800-RECORDS
`they are directed by audio prompts to indicate by touch tone
`entry or voice input the call letters for the radio station to
`which they are listening. The audio prompts are provided by
`a telephone interface that is connected to a programmed data
`processor which performs database functions. The potential
`purchaser's telephone number, input by the caller or Supplied
`by the telephone company's (ANI) Automatic Number Iden
`tification service, is compared to all the radio station broad
`cast coverage Zones offered by the participating radio sta
`tions. This comparison determines the radio stations within
`40
`the broadcast range of the caller, providing a limited set of
`radio stations for the programmed data processor to sort and
`search based on the callers input of the station call letters. The
`input of the station call letters enables the programmed data
`processor to select the correct station program schedule and
`related information. Thus a large number of radio stations,
`dispersed locally, regionally, nationally and internationally
`can be supported by one automated system.
`The inventive method also includes the step of efficiently
`selecting the correct radio station based on touch tone input.
`Although, each of the telephone keys 2 through 9 have three
`related alphabetical characters, callers need only to input four
`telephone key strokes for the four station call letters. The
`programmed data processor only recognizes the input for the
`participating radio stations broadcasting in the callers area as
`determined by the telephone number and broadcast coverage
`comparison previously described.
`It is a further object of this invention to automate the
`manual and time-consuming functions. The inputting of the
`radio station play schedule inadvance of the broadcast as well
`as the tracking of the program Schedule during the broadcast
`day requires significant overhead if undertaken manually. As
`the service expands, and many radio stations are added to the
`service, the tracking of the various program Schedules
`becomes unmanageable from a manual standpoint.
`One component of the method and apparatus of the inven
`tion is a system for management of the radio station's pro
`
`50
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`5
`program schedule. Information can be encoded into the selec
`tion signal through means Such as multiple pulses or combi
`nation of tones and pulses.
`The invention also provides the information for a potential
`purchaser to automatically order a music product without
`having heard one of the pieces through a radio broadcast. For
`instance when the potential purchaser dials the telephone
`number a telephone system audibly requests the potential
`purchaser to touch 1 on their touch tone telephone if they want
`to order a music piece they have just heard played on the
`radio, or touch2 if they want to order a music product from the
`automated music catalogue. If the potential purchaser
`touches 2 the invention will then proceed to determine the
`musical product to be ordered by asking the potential pur
`chaser to select the type of music and to input the artists name
`or group name using the touch tone telephone keys. Once the
`correctartist or group is determined the system can reference
`all the music products performed by that artist or group and
`provide the potential purchaser with the names of the music
`album and the recording media available such as CD, record
`orcassette along with pricing. Further information can also be
`made available Such as the names of the pieces of each piece
`recorded on each music product along with excerpts to pre
`view each song. The invention conveniently provides all the
`information required to make a purchase. Some of this infor
`mation is not available even at the record store.
`When the potential purchaser indicates they wish to buy a
`particular music product the system determines the shipping
`address and credit authorization and then places the order for
`the music product with the fulfillment warehouse.
`In the case where more than one main artist or group
`performed on a music productor the purchase process was too
`complex, the potential purchaser can be bridged to an opera
`tor who can obtain and input any required data and assist the
`caller through the purchase process.
`The invention can also be utilized with other broadcast
`services Such as a music television telecast. Viewers of music
`television program or channel, access the invention in the
`same manner as previously described but enter the station
`designation Such as call letters, channel number or advertised
`pseudo-name enabling the invention to recall the pertinent
`program schedule relating to the viewed television program
`or channel. The audio portion of the music broadcast, would
`be recorded and utilized to assist the viewer in the purchasing
`process. The invention can simultaneously Support orders
`originating from both radio listeners and television viewers.
`Other applications of the invention are also possible. The
`broadcast can consist of content other than music whereby
`products are advertised within a broadcast and the invention
`enables listeners to select, preview and purchase items adver
`tised for sale over the network. The audio segments for these
`products would be recorded in the same manner as previously
`described for the music pieces and the products would match
`the program schedule as input prior to the broadcast.
`The invention also extends to a digital as well as analog
`broadcast format whereby the selection signals are digital
`signals inserted into the digital broadcast.
`The foregoing features of the invention, as well as the
`advantages provided thereby, are explained in greater detail
`hereinafter with reference to preferred embodiments illus
`trated in the accompanying drawings.
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`Case 8:20-cv-03125-PWG Document 1-3 Filed 10/27/20 Page 13 of 23
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`BRIEF DESCRIPTION OF THE DRAWINGS
`
`FIG. 1 is a block diagram of the self-generating audio
`recording, storage, indexing and transaction system accord
`ing to the present invention;
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`US 8,032,907 B2
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`FIG. 2 illustrates an example of a Program Schedule ref
`erence file;
`FIG.3 illustrates an Artist and Group Name reference file;
`FIG. 4 illustrates the telephone area and exchange code,
`station call letter code and touch tone input database file;
`FIG.5 is a table and map of North American telephone area
`codes;
`FIG. 6 is the touch tone telephone keypad lay out; and
`FIG. 7 is an entity relationship diagram illustrating some of
`the principles of the invention.
`
`BEST MODE FOR CARRYING OUT THE
`INVENTION
`
`In order to explain the present invention in detail, reference
`will be made in particular to FIG. 1.
`In FIG. 1, the reference number 1000 designates the radio
`station schedule input terminal device located at a remote
`radio station that can communicate with the programmed data
`processor 1010, located at the central site 1025, and input the
`program Schedule of music to be broadcast on the remote
`radio station. In the preferred embodiment the radio station
`schedule input terminal 1000 is the computer system at the
`radio station that schedules the time of play for both commer
`cials and musical program content. This terminal device 1000
`is equipped with a modem and a communications program so
`that it can automatically dial the communications interface
`1050 of the programmed data processor 1010 and input the
`program schedule including the artists name, name of the
`musical piece, and the date and time the music is to be played.
`This information can be coded to reduce the transmission
`time as there could be hundreds of music pieces broadcast
`each day.
`Alternatively the radio station schedule can be automati
`cally input by FAX (facsimile) using a computer or typewrit
`ten print out of the stations program Schedule to transmit the
`stations schedule from the local FAX machine at the radio
`station to the central site 1025. At the central site 1025, the
`FAX receiver is a FAX board mounted within either a stand
`alone personal computer or the programmed data processor
`1010 that would sequentially provide each incoming FAX
`message with its own identification number prior to storing
`the FAX digitally on the computer systems hard drive. In the
`process of setting up the FAX call a hand shake protocol is
`established between the sending and receiving FAX machines
`such that the receiving FAX machine can determine, by error
`free data transfer, the telephone number of the transmitting
`FAX machine. Alternatively, the station's FAX number can
`be established through, the telephone company Supplied,
`(ANI) Automatic Number Identification service. The pro
`grammed data processor 1010 utilizes this telephone number
`as an index to select the optimal algorithm to convert the FAX
`images to data. For example, message number 101 assigned
`by the FAX receiving board is associated with radio station
`WHAM FM because of the stations digitized telephone num
`ber received in the hand shake protocol. The programmed
`data processor 1010 then accesses the interpretation protocol
`that matches the FAXed data for WTAM FM to convert the
`character images sent from the radio station FAX into ASCII
`characters to be stored on the programmed data processor
`1010 in the program schedule file 1060. For example, radio
`station WTAM FM could utilize a computer printer that pro
`duced text in the Roman font. Each line on their schedule
`begins with time of play, followed by duration, artist name,
`then the name of the music piece. A different radio station,
`identified through the handshake protocol by their telephone
`number as WPAT AM, utilizes a different scheduling com
`
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`puter to print out their program Schedule using the Tudor font
`highlighting the artist name first, followed by the musical
`piece, time of play and duration. Because the programmed
`data processor 1010 knows the identity of the sending FAX
`machine it can apply the optimum algorithm to interpret the
`text font and determine from the text placement the contents
`of the page. This approach enables the programmed data
`processor 1010 to automatically file the FAXed program
`schedule of the remote radio station in a fixed digital formatin
`the program schedule file 1060 associated with a particular
`radio station. An example of the format to which the program
`schedule files are processed is illustrated in FIG. 2.
`Alternatively, the terminal device 1000 could be a nonpro
`grammable terminal connected via a network to the commu
`nications interface 1050, interacting on line to input the pro
`gram Schedule. The program Schedule data could also be
`input using a touch tone telephone with Voice prompting
`when connected to the telephone interface 1020 or input by
`Voice into a section of the telephone interface that recognized
`spoken numbers and words through Voice recognition. A
`coded version of the radio station program schedule makes
`the input easier and quicker. The schedule data could also be
`read over the telephone to an operator who would input the
`data. As this program Schedule data is received from all of the
`participating radio stations it is stored in the program Sched
`ule 1060 of the programmed data processor 1010.
`Music television channels and other telecasters can also
`utilize the above-mentioned methods to forward and store
`their program schedules for use by the system.
`The digitized audio description file 1070 is created using
`the audio description creation system 1080 which is con
`nected to the programmed data processor 1010. The audio
`description creation system consists of a set of audio input
`devices, such as a CD player 1085, cassette player 1086,
`record player 1087, audio tape player 1088 and microphone
`1089 for an announcer to record audio descriptions.
`The audio description file 1070 consists of the audio
`description information describing the music piece and an
`audio segment consisting of an excerpt of the music piece.
`The audio description information corresponds to the audio
`recording of the text description of each music piece listed in
`the program schedule stored in the program schedule file
`1060. The announcer uses the display screen 1081 to recall
`the program schedule from the programmed data processor
`1010 for each radio station. As well, additional information
`concerning the music piece such as the name of the music
`product containing the music piece and pricing can be input
`into the creation system via the attached data input terminal
`1082 or personal computer and stored on the audio descrip
`tion creation system available to the announcer for audio
`recording.
`For example, the station program Schedule, after receipt
`from a participating radio station, would be loaded onto the
`audio description creation system 1020. The program sched
`ule file 1060, an example of which is referenced in FIG. 2,
`contains the station code or identifier for the station 2000,
`f