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Case 1:21-cv-06013-AKH Document 39 Filed 01/14/22 Page 1 of 66
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`
`
`UNITED STATES DISTRICT COURT
`SOUTHERN DISTRICT OF NEW YORK
`
`
`
`In re 360 DigiTech, Inc. Securities Litigation
`
`
`No. 1:21-cv-06013-AKH
`
`CONSOLIDATED CLASS ACTION
`COMPLAINT FOR VIOLATION OF
`THE FEDERAL SECURITIES
`LAWS
`
`JURY TRIAL DEMANDED
`
`CLASS ACTION
`
`
`
`
`
`
`

`

`Case 1:21-cv-06013-AKH Document 39 Filed 01/14/22 Page 2 of 66
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`
`
`I.
`
`NATURE OF THE ACTION ............................................................................................. 2
`
`TABLE OF CONTENTS
`
`A.
`
`B.
`
`C.
`
`D.
`
`E.
`
`F.
`
`Introduction ............................................................................................................. 2
`
`360 DigiTech’s Consumer Lending Business Model Led it to Collect
`User’s Personal Data ............................................................................................... 4
`
`360 DigiTech was Subject to Numerous Chinese Data Privacy Regulations
`Governing the Collection of Customers’ Personal Information ............................. 5
`
`Defendants Misled Investors, Simultaneously Touting 360 DigiTech’s
`Compliance While Actively Violating Chinese Data Privacy Laws ...................... 7
`
`The Truth of Defendants’ Over-Collection Begins to Emerge, Causing 360
`DigiTech’s Share Price to Fall, Yet Defendants Continue to Downplay
`Warnings from the Chinese Government ............................................................... 9
`
`The Full Extent of 360 DigiTech’s Violations Comes to Light After the
`Chinese Government Removes its Core App from App Stores ............................ 12
`
`II.
`
`JURISDICTION AND VENUE ....................................................................................... 13
`
`III.
`
`PARTIES .......................................................................................................................... 13
`
`A.
`
`B.
`
`Lead Plaintiff ........................................................................................................ 13
`
`Defendants ............................................................................................................ 14
`
`1.
`
`2.
`
`Corporate Defendant - 360 DigiTech ....................................................... 14
`
`Individual Defendants ............................................................................... 14
`
`IV.
`
`SUBSTANTIVE ALLEGATIONS OF FRAUD .............................................................. 16
`
`A.
`
`360 DigiTech’s Loan Facilitation Business Hinged on Access to Large
`Amounts of Personal Data .................................................................................... 16
`
`1.
`
`2.
`
`360 DigiTech’s Business .......................................................................... 16
`
`360 DigiTech Collected Substantial Amounts of Personal Data
`From Customers ........................................................................................ 17
`
`360 DigiTech was Required to Comply with Chinese Regulations When
`Collecting and Storing Customer’s Personal Information .................................... 18
`
`360 DigiTech Violated Chinese Data Privacy Regulations by Over-
`Collecting Customers’ Personal Information Without Consent ........................... 23
`
`B.
`
`C.
`
`
`
`

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`Case 1:21-cv-06013-AKH Document 39 Filed 01/14/22 Page 3 of 66
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`
`
`D.
`
`E.
`
`F.
`
`G.
`
`360 DigiTech Falsely Touted Compliance with Chinese Regulations ................. 24
`
`Government Regulators Warn 360 DigiTech of its Non-Compliance.................. 28
`
`The Truth Begins to Emerge as Chinese Regulators Reveal 360
`DigiTech’s Violations and Ultimately Remove the 360 Jietiao App from
`App Stores ............................................................................................................. 29
`
`The Full Truth is Revealed When the 360 Jietiao App is Pulled from App
`Stores For Over-Collecting Personal Data ............................................................ 31
`
`V.
`
`DEFENDANTS’ FALSE AND MISLEADING STATEMENTS ................................... 32
`
`A.
`
`B.
`
`C.
`
`D.
`
`E.
`
`F.
`
`April 30, 2020 – Form 20-F .................................................................................. 33
`
`May 28, 2020 – 1Q 2020 Earnings Call ............................................................... 34
`
`June 2, 2020 – Press Release ................................................................................ 35
`
`June 3, 2020 – Press Release ................................................................................ 35
`
`November 19, 2020 –3Q 2020 Earnings Call ....................................................... 36
`
`April 21, 2021 – Form 20-F .................................................................................. 36
`
`VI.
`
`FACTS ABOUT THE IMPACT OF DEFENDANTS’ ILLEGAL CONDUCT
`ARE REVEALED ............................................................................................................ 37
`
`A.
`
`B.
`
`Chinese Regulators Warned 360 DigiTech of its Violations on May 10,
`2021, but Defendants Ignored These Warnings and Falsely Reassured
`Investors of the Company’s Compliance .............................................................. 37
`
`The Full Truth was Revealed When Chinese Regulators Removed the 360
`Jietiao App from App Stores................................................................................. 39
`
`VII. LOSS CAUSATION ......................................................................................................... 40
`
`A.
`
`May 10, 2021 – First Partial Corrective Disclosure/Materialization of the
`Risk ....................................................................................................................... 42
`
`B.
`
`July 8, 2021 – Final Corrective Disclosure/Materialization of the Risk............... 43
`
`VIII. ADDITIONAL INDICIA OF SCIENTER ....................................................................... 46
`
`A.
`
`Data Privacy Regulations and the 360 Jietiao App Were Critical to 360
`DigiTech’s Core Operations, which Supports a Strong Inference of
`Scienter ................................................................................................................. 47
`
`
`
`ii
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`

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`Case 1:21-cv-06013-AKH Document 39 Filed 01/14/22 Page 4 of 66
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`
`
`B.
`
`C.
`
`Defendants’ Knowledge of the Chinese Government’s Heightened
`Scrutiny on Fintech Companies’ Data Collection Procedures Supports a
`Strong Inference of Scienter ................................................................................. 48
`
`Defendants’ Statements Themselves Support a Strong Inference of
`Scienter ................................................................................................................. 50
`
`IX.
`
`CONTROL PERSON ALLEGATIONS........................................................................... 51
`
`X.
`
`XI.
`
`CLASS ACTION ALLEGATIONS ................................................................................. 53
`
`APPLICABILITY OF PRESUMPTION OF RELIANCE: FRAUD-ON-THE-
`MARKET DOCTRINE .................................................................................................... 55
`
`XII. NO SAFE HARBOR ........................................................................................................ 57
`
`XIII. CAUSES OF ACTION ..................................................................................................... 58
`
`COUNT I Violation of Section 10(b) of the Exchange Act and Rule 10b-5
`Against 360 DigiTech and the Individual Defendants ...................................................... 58
`
`COUNT II Violation of Section 20(a) of the Exchange Act Against All Individual
`Defendants ........................................................................................................................ 60
`
`PRAYER FOR RELIEF ............................................................................................................... 61
`
`JURY DEMAND .......................................................................................................................... 61
`
`
`
`
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`
`iii
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`

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`Case 1:21-cv-06013-AKH Document 39 Filed 01/14/22 Page 5 of 66
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`Court-appointed Lead Plaintiff Gad Sorek (“Lead Plaintiff”), individually and on behalf of
`
`all persons and entities who or which, during the period from April 30, 2020 through July 8, 2021,
`
`inclusive (the “Class Period”), purchased the publicly traded American Depositary Shares
`
`(“ADSs”) of 360 DigiTech, Inc. (“360 DigiTech” or the “Company”) and were damaged thereby
`
`(the “Class”)1, bring this Consolidated Class Action Complaint for Violation of the Federal
`
`Securities Laws against Defendants 360 DigiTech, several of 360 DigiTech’s senior executives—
`
`Chief Executive Officer (“CEO”) Haisheng Wu, former Chief Financial Officer (“CFO”) and
`
`Chief Strategy Officer (“CSO”) Jiang Wu, current CFO Zuoli “Alex” Xu, and Chairman of the
`
`Board of Directors and controlling shareholder Hongyi Zhou (collectively, the “Individual
`
`Defendants”).
`
`Lead Plaintiff’s claims are brought upon personal knowledge as to his own acts, and upon
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`information and belief as to all other matters, based upon, among other things, a review and
`
`analysis of: (1) reports and documents filed by 360 DigiTech with the Securities and Exchange
`
`Commission; (2) reports issued by analysts covering or concerning 360 DigiTech and its business;
`
`(3) press releases, news articles, transcripts, videos, and other public statements issued by or about
`
`360 DigiTech, its business, and the Individual Defendants; (4) an investigation conducted by Lead
`
`Plaintiff’s attorneys, including interviews with former 360 DigiTech employees; and (5) other
`
`publicly available information concerning 360 DigiTech, its business, and the allegations
`
`contained herein. Lead Plaintiff believes that substantial additional evidentiary support exists for
`
`the allegations herein and will continue to be revealed after Lead Plaintiff has a reasonable
`
`
`1 Excluded from the Class are: (i) Defendants; (ii) members of the immediate family of any Defendant who is an
`individual; (iii) any person who was an officer or director of 360 DigiTech during the Class Period; (iv) any firm,
`trust, corporation, or other entity in which any Defendant has or had a controlling interest; (v) 360 DigiTech’s
`employee retirement and benefit plan(s) and their participants or beneficiaries, to the extent they made purchases
`through such plan(s); and (vi) the legal representatives, affiliates, heirs, successors-in-interest, or assigns of any such
`excluded person.
`
`
`
`

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`Case 1:21-cv-06013-AKH Document 39 Filed 01/14/22 Page 6 of 66
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`
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`opportunity for discovery.
`
`I.
`
`NATURE OF THE ACTION
`
`A.
`
`1.
`
`Introduction
`
`This securities fraud class action arises out of 360 DigiTech’s repeated
`
`misstatements and omissions to U.S. investors concerning the Company’s compliance with
`
`People’s Republic of China’s (“PRC,” or “China,” or “Chinese”) data privacy and Financial-
`
`Technology (“Fintech”) regulations governing the collection and use of consumers’ personal
`
`information.
`
`2.
`
`360 DigiTech’s primary business consisted of facilitating consumer loans, i.e.
`
`matching borrowers with lending institutions through what the Company described as its “core
`
`product,” the 360 Jietiao mobile application (“app”). As part of this process, the Company
`
`collected massive amounts of personal data on each of their users. However, strict Chinese data
`
`privacy regulations restricted the types of personal information 360 DigiTech was allowed to
`
`collect.
`
`3.
`
`Moreover, those regulations also required the Company to obtain users’ consent
`
`before collecting and storing their personal information. Defendants knew the risks associated
`
`with non-compliance with these regulations. As the Company explained, “[a]ny non-compliance”
`
`with any data privacy regulations would lead to severe sanctions including the “closedown of
`
`websites or even criminal liabilities against us.”
`
`4.
`
`Defendants, however, chose to ignore the regulations and the consequences of
`
`violating them and throughout the Class Period over-collected their customers’ personal
`
`information without consent. In fact, 360 DigiTech was eventually caught by Chinese regulators
`
`for over-collecting user’s personal data without consent. Moreover, on the last day of the Class
`
`
`
`2
`
`

`

`Case 1:21-cv-06013-AKH Document 39 Filed 01/14/22 Page 7 of 66
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`
`
`Period—July 8, 2021—Sohu Business, a major Chinese business publication, reported that “the
`
`relevant person in charge [at 360 DigiTech]” admitted that the 360 Jietiao app was pulled from the
`
`market by regulators because of Defendants’ “illegal use of personal information.” Nonetheless,
`
`throughout the Class Period, Defendants knowingly and falsely assured investors, stating that “we
`
`have always adhered to the highest standard in compliance” and “we always obtain users’
`
`consent for our use of data.”
`
`5.
`
`However, as further reported on July 8, 2021 by 21st Century Business Herald,
`
`another major Chinese business publication, 360 DigiTech executives attended a meeting on April
`
`29, 2021, in which Chinese financial regulators warned them that 360 DigiTech was in violation
`
`of Chinese data privacy regulations based on the Company’s over-collection and use of borrowers’
`
`personal information (the “April 29 Meeting”).
`
`6.
`
`Then, on May 10, 2021, Chinese regulators posted a public notice on the internet
`
`detailing that 360 DigiTech “collect[ed] personal information unrelated to the services provided
`
`[and] collect[ed] and use[d] personal information without the user’s consent.” In addition, the
`
`regulators ordered Defendants to bring their data collection practices into compliance within 15
`
`days or be subject to regulatory action. Investors reacted swiftly to the revelation of the
`
`Company’s data privacy violations causing 360 DigiTech’s stock price to drop nearly 5% on May
`
`10, 2021.
`
`7.
`
`Despite the disclosure, Defendants misleadingly downplayed the Company’s
`
`illegal data collection practices. On May 27, 2021—the first time they addressed investors after
`
`the 15-day compliance deadline passed—Defendants reassured investors that “[w]e have
`
`consistently held our operations to the highest of compliance standards,” giving investors the
`
`
`
`3
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`

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`Case 1:21-cv-06013-AKH Document 39 Filed 01/14/22 Page 8 of 66
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`
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`false impression that 360 DigiTech had already brought the app back into compliance as required
`
`by regulators.
`
`8.
`
`However, investors were stunned on July 8, 2021 when Chinese regulators removed
`
`the 360 Jietiao app from app stores, which the Company admitted was the result of its “illegal
`
`use of personal information.” Though 360 DigiTech had dozens of competitors, the 360 Jietiao
`
`app was the only app removed from app stores for non-compliance with data privacy regulations.
`
`As a result of this news, 360 DigiTech’s stock price plummeted 21.48%, harming investors,
`
`including members of the proposed Class in this action.
`
`B.
`
`360 DigiTech’s Consumer Lending Business Model Led it to Collect User’s
`Personal Data
`
`9.
`
`360 DigiTech is one of the largest consumer lending institutions in China.2 The
`
`Company’s primary business consists of matching consumers seeking personal loans with
`
`financial institutions willing to lend to consumers. 360 DigiTech generates revenue by charging
`
`various fees for its services, including loan facilitation and service fees, whereby the Company
`
`receives a fee based on a percentage of the principal of each loan it facilitates for a particular
`
`financial institution.
`
`10.
`
`On December 14, 2018, 360 DigiTech decided to raise capital from U.S. investors
`
`when it held an initial public offering through a sponsored ADS program.3 Throughout the Class
`
`
`2 360 DigiTech also operates in partnership with one of the largest internet companies in China, 360 Security
`Technology Inc. (“360 Group”), which develops and distributes a wide array of technology and data-based products
`including antivirus software, a proprietary web browser, and a mobile application store.
`3 An ADS is a U.S. dollar denominated form of equity (i.e. stock) ownership in a non-U.S. company. It represents
`the foreign shares of a company held on deposit by a custodian bank in the company’s home country and carries the
`corporate and economic rights of the foreign shares, subject to the terms specified on the ADS certificate. A sponsored
`ADS is one that has been created and supported by the company that issued the underlying stock.
`
`
`
`4
`
`

`

`Case 1:21-cv-06013-AKH Document 39 Filed 01/14/22 Page 9 of 66
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`Period, 360 DigiTech ADSs traded in the United States on the NASDAQ stock exchange under
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`the ticker “QFIN.”4
`
`11.
`
`360 DigiTech offers its lending services primarily through its “core product,” the
`
`360 Jietiao app, which it markets under the 360 Jietiao brand. Consumers can download this app
`
`on their mobile phones through most app stores, including: the Android market and Apple app
`
`store platforms; 360 Group’s own app store; and other major Chinese app stores, including,
`
`Tencent app bao, Huawei app market, and Xiaomi app market.
`
`12.
`
`During the Class Period, 360 DigiTech collected and stored massive amounts of
`
`customers’ personal data, which the Company touted as a competitive advantage over its peers.
`
`Indeed, according to 360 DigiTech, the Company analyzed “thousands of data points” and over
`
`“3000 variables” to create a profile on a potential borrower. As the Company misleadingly
`
`explained during the Class Period, “[l]arge volumes of high-quality data is a key factor
`
`differentiating online finance platforms. We have gained a considerable competitive advantage
`
`with our proprietary data collection, processing, and analyzing capabilities.”
`
`C.
`
`360 DigiTech was Subject to Numerous Chinese Data Privacy Regulations
`Governing the Collection of Customers’ Personal Information
`
`13.
`
`Critically, however, 360 DigiTech was required to collect and store customers’
`
`personal data in compliance with numerous strict regulations governing the Fintech industry, as
`
`well as specific regulations focused on protecting consumers’ data privacy. At bottom, each of
`
`the regulations limited the specific types of data the Company could collect and required consent
`
`from the consumer for their data to be collected, stored, and analyzed.
`
`14.
`
`Fintech and data privacy regulations have been in place in China for many years.
`
`Indeed, 360 DigiTech acknowledged during the Class Period that laws promulgated as early as
`
`
`4 Bank of New York Mellon serves as acting depository bank for the ADSs.
`
`
`
`5
`
`

`

`Case 1:21-cv-06013-AKH Document 39 Filed 01/14/22 Page 10 of 66
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`2011 required that “[a]n internet information service provider must expressly inform the users of
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`the method, content and purpose of the collection and processing of such user personal
`
`information, and may only collect such information necessary for the provision of its services.”
`
`15.
`
`However, on January 25, 2019, prior to the beginning of the Class Period, the
`
`Chinese government began a “crackdown” on companies that collected personal information
`
`through mobile phone apps. This crackdown led to the promulgation of a series of rules and
`
`regulations governing the collection of personal information—to all of which 360 DigiTech was
`
`subject.
`
`16.
`
`For example, on November 28, 2019, less than six months before the start of the
`
`Class Period, the Chinese government issued a public notice entitled “Definition of Apps’ Illegal
`
`and Irregular Collection and Use of Personal Information.” The definition explicitly identified six
`
`violations related to the collection and use of personal information by apps, including failure to
`
`obtain users’ consent before collecting and using personal information. Over the course of the
`
`Class Period, numerous Chinese regulators issued similar regulations that applied to 360
`
`DigiTech’s collection of personal data and required the Company to collect only certain
`
`information necessary to loan facilitators and obtain user consent.
`
`17.
`
`On June 2, 2020, 360 DigiTech issued a press release acknowledging that the
`
`Chinese data privacy laws governing the collection of personal information applied to the
`
`Company, stating: “[s]ince 2019, Chinese authorities have cracked down on illegal collection and
`
`misuse of personal information by internet-related companies. As a result, hundreds of app
`
`operators have been fined, issued rectification orders, or warned for their lack of privacy
`
`protections and failure to explicitly outline the scope of personal information use or excessive data
`
`collection in their apps, among other practices.”
`
`
`
`6
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`

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`Case 1:21-cv-06013-AKH Document 39 Filed 01/14/22 Page 11 of 66
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`18. Moreover, in March 2021, four PRC regulatory bodies, the Cyberspace
`
`Administration of China, the Ministry of Industry and Information Technology, the Ministry of
`
`Public Security, and the State Administration of Market Regulation, jointly issued a notice entitled
`
`“Provisions on the scope of Necessary Personal Information for Common Types of Mobile Internet
`
`Applications,” which strictly limited the definition of necessary personal data to a users’ name,
`
`phone number, certification number and type, the expiration date of their certification, and their
`
`bank card number.
`
`19.
`
`If found to have violated these data privacy regulations, Defendants knew that 360
`
`DigiTech faced severe penalties, including criminal sanctions and removal of its app from app
`
`stores. For example, during the Class Period, 360 DigiTech acknowledged that “[a]ny non-
`
`compliance” with any data privacy regulations would lead to “warnings, fines, investigations,
`
`lawsuits, confiscation of illegal gains, revocation of licenses, cancellation of filings, closedown of
`
`websites or even criminal liabilities against us[.]” Given that the 360 Jietiao app was the
`
`Company’s “core product,” any such removal would invariably lead to a dramatic downturn in
`
`360 DigiTech’s ADS share price.
`
`D.
`
`Defendants Misled Investors, Simultaneously Touting 360 DigiTech’s
`Compliance While Actively Violating Chinese Data Privacy Laws
`
`20.
`
`Though aware of the fact that 360 DigiTech was subject to strict data privacy
`
`regulations, Defendants chose to ignore them. From the beginning of the Class Period, 360
`
`DigiTech over-collected personal information from its customers, violating the very regulations
`
`that governed that data procurement. Specifically, on July 8, 2021, the last day of the Class Period,
`
`Sohu Business, a major Chinese business publication, reported that “the relevant person in charge
`
`[at 360 DigiTech]” admitted that the 360 Jietiao app was pulled from the market by regulators
`
`because of Defendants’ “illegal use of personal information.”
`
`
`
`7
`
`

`

`Case 1:21-cv-06013-AKH Document 39 Filed 01/14/22 Page 12 of 66
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`
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`21.
`
`Nonetheless, since the start of the Class Period, Defendants consistently
`
`misrepresented that the Company’s data collection practices conformed with all regulations. For
`
`example, on April 30, 2020, the first day of the Class Period, 360 DigiTech filed its 2019 Annual
`
`Report on SEC Form 20-F (the “2019 Form 20-F”), which falsely touted the Company’s
`
`compliance with Chinese data privacy regulations, including the requirement that 360 DigiTech
`
`obtain consent before collecting a customer’s personal information, stating: “[w]e are dedicated to
`
`privacy protection of our borrowers during our risk management process, and we adopt policies
`
`to make sure we always obtain users’ consent for our use of data and enquire from other sources
`
`of their information.”
`
`22.
`
`Defendants continued to make these false assurances regarding the Company’s
`
`compliance with Chinese regulations throughout the Class Period. For instance, Defendants
`
`confidently assured investors “[i]n terms of compliance, as a leading fintech platform in China,
`
`we have always adhered to the highest standard in compliance.”
`
`23.
`
`Similarly, Defendants touted 360 DigiTech’s compliance and data collection
`
`abilities while also acknowledging that these were critical for the Company’s ongoing success and
`
`even a competitive advantage, stating that “[a]s a leading Fintech player, we have always ensured
`
`that we maintain the highest standard of compliance in line with the latest regulations. This is
`
`critical for healthy and sustainable development of our business,” and “[l]arge volumes of high-
`
`quality data is a key factor differentiating online finance platforms. We have gained a considerable
`
`competitive advantage with our proprietary data collection, processing, and analyzing
`
`capabilities.”
`
`24.
`
`Analysts were convinced by Defendants’ assurances about 360 DigiTech’s data
`
`privacy compliance and issued strong “Buy” recommendations. For example, on August 5, 2020,
`
`
`
`8
`
`

`

`Case 1:21-cv-06013-AKH Document 39 Filed 01/14/22 Page 13 of 66
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`
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`an analyst from CMB International Securities issued a report initiating coverage on 360 DigiTech
`
`rating the Company to “outperform.” The report explained “360 Finance is our sector top pick,
`
`given its comprehensive strength in client base, funding profile, risk management and regulatory
`
`compliance.”
`
`25.
`
`Similarly, on March 16, 2021, Citi issued an analyst report giving the Company a
`
`“Buy” rating and explaining “[a]s we see regulatory overhang as largely removed and QFIN as
`
`the key beneficiary of the regulatory scrutiny against big tech . . . QFIN’s valuation should
`
`continue to rerate and deserves a valuation premium over [its competitors] given its superior risk
`
`mgmt [sic] capability.”
`
`26.
`
`But as discussed above, Defendants’ statements, such as that the Company “always
`
`adhered to the highest standard in compliance,” were false and misleading because Defendants
`
`knew they were over-collecting consumer data in violation of Chinese data privacy laws.
`
`Specifically, contrary to Defendants’ statements, 360 DigiTech over-collected its users’ personal
`
`information unrelated to the services provided and without its users’ consent in violation of the
`
`Regulations on the Scope of Necessary Personal Information for Common Mobile Internet
`
`Applications and the Definition of Apps’ Illegal and Irregular Collection and Use of Personal
`
`Information, which has been in place in China since November 28, 2019.
`
`E.
`
`The Truth of Defendants’ Over-Collection Begins to Emerge, Causing 360
`DigiTech’s Share Price to Fall, Yet Defendants Continue to Downplay
`Warnings from the Chinese Government
`
`27.
`
`Although Defendants’ false and misleading statements regarding 360 DigiTech’s
`
`over-collection of customer data continued throughout the Class Period, July 8, 2021, the last day
`
`of the Class Period, 21st Century Business Herald, a major Chinese business publication, reported
`
`that on April 29, 2021, the Chinese government notified 360 DigiTech that it was in violation of
`
`regulations governing the collection and use of borrowers’ personal information. The regulators
`
`
`
`9
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`

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`Case 1:21-cv-06013-AKH Document 39 Filed 01/14/22 Page 14 of 66
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`
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`also ordered the Company to bring the 360 Jietiao app into compliance. Defendants, however,
`
`downplayed these warnings and continued to conceal the truth about the Company’s over-
`
`collection of personal data without consent.
`
`28.
`
`Specifically, on April 29, 2021, 360 DigiTech executives attended a meeting with
`
`Chinese financial regulators. At the April 29 Meeting, Chinese regulators warned Defendants that
`
`360 DigiTech was in violation of regulations governing the collection and use of borrowers’
`
`personal information. After the meeting, the regulators issued seven “rectification requirements,”
`
`including the mandate that 360 DigiTech “standardize the collection and use of personal
`
`information, marketing and publicity activities and format contracts.”
`
`29.
`
`Then, on May 10, 2021, the Office of the Central Cyberspace Affairs Commission,
`
`the Chinese regulatory body responsible for managing internet-related issues, issued a public
`
`bulletin containing a list of internet finance apps that were engaged in the illegal collection of
`
`personal information (the “May 10 Bulletin”). The 360 Jietiao app—360 DigiTech’s primary
`
`revenue generating app—was included on the list.
`
`30.
`
`Chinese authorities released
`
`the May 10 Bulletin after
`
`the Cyberspace
`
`Administration of China conducted inspections of popular online lending apps. The May 10
`
`Bulletin explained the 360 Jietiao app was found to have “[v]iolate[d] the necessary principles and
`
`the requirements of Regulations on the Scope of Necessary Personal Information for Common
`
`Mobile Internet Applications, collect[ed] personal information unrelated to the services provided
`
`[and] collect[ed] and use[d] personal information without the user’s consent.” The May 10
`
`Bulletin then ordered 360 DigiTech to bring the 360 Jietiao app into compliance with all applicable
`
`Chinese data privacy regulations within 15 days.
`
`
`
`10
`
`

`

`Case 1:21-cv-06013-AKH Document 39 Filed 01/14/22 Page 15 of 66
`
`
`
`31.
`
`On the news that Defendants were over-collecting their users’ personal information
`
`without their consent, 360 DigiTech’s stock price dropped nearly 5%. However, in response to
`
`this chance to inform investors of the entire truth regarding their over-collection of personal data
`
`in violation of Chinese regulations, Defendants downplayed the inevitability of continuing
`
`regulatory action, instead falsely reassuring investors that the Chinese government’s scrutiny was
`
`a positive for the Company.
`
`32.
`
`Specifically, when discussing the April 29 Meeting with analysts on the Company’s
`
`May 27, 2021 earnings call, Defendant Haisheng Wu misleadingly downplayed the Company’s
`
`non-compliance (and the near certainty of ongoing regulatory action) by assuring investors that
`
`360 DigiTech was in compliance with regulatory requirements despite knowing the opposite was
`
`true:
`
`As you may know, we were among the 13 major FinTech internet platforms that
`the regulator invited to meet recently. At the meeting, the regulator acknowledged
`the importance of our role in improving the efficiency of financial service,
`providing service to unmet demand and reducing transaction costs. We believe the
`meeting was a necessary step to apply fair and balanced regulatory supervision to
`market participants and promote the healthy development of the platform economy.
`
`Strengthening supervision of the leading players will increase clarity to the
`regulatory direction of the industry, reduce regulatory overhang, and promote a
`healthy and more consolidated market space. Compared to the other fintech
`companies at the meeting, our business models are relatively simple and
`straightforward. We have consistently held our operations to the highest of
`compliance standards. Therefore, we are very confident we can meet any
`regulatory requirements applied to this industry. As the regulatory framework
`becomes more clear, we believe that leading fintech firms like ourselves will
`embrace a historical era of growth.
`
`33.
`
`By downplaying the importance of the April 29 Meeting and obfuscating its true
`
`nature and purpose, Defendants falsely reassured investors that the Company was at that time
`
`operating in compliance with all Chinese data privacy regulations. Further, investors were aware
`
`that the May 10 Bulletin allowed the Company 15 days to bring the 360 Jietiao app into compliance
`
`
`
`11
`
`

`

`Case 1:21-cv-06013-AKH Document 39 Filed 01/14/22 Page 16 of 66
`
`
`
`before any regulatory action would be taken. By failing to disclose that the Company continued
`
`to violate Chinese data privacy regulations at the time of his statement and reassuring the market
`
`that “[w]e have consistently held our operations to the highest of compliance standards,”
`
`Defendant Haisheng Wu, gave investors the false impression that the Company was currently in
`
`compliance with all applicable Chinese data privacy regulations and that there would be no
`
`regulatory action as a result.
`
`F.
`
`The Full Extent of 360 DigiTech’s Violations Comes to Light After the
`Chinese Government Removes its Core App from App Stores
`
`34.
`
` Just over a month later, on July 8, 2021, as a result of 360 DigiTech’s non-
`
`compliance, Chi

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