Case 8:11-cv-01862-DOC-JPR Document 1-2 Filed 12/02/11 Page 1 of 28 Page ID #:77
`Case 8:11-cv-01862-DOC-JPR Document 1-2
`Filed 12/02/11 Page1 of 28 Page ID #277
`
`EXHIBIT 2
`
`EXHIBIT 2
`
`

`
`Case 8:11-cv-01862-DOC-JPR Document 1-2 Filed 12/02/11 Page 2 of 28 Page ID #:78
`Case 8“ “°”‘°‘ 862‘DOC‘JP“ ”°°”"‘e“‘ "2|llllfllllllllllllllflllll|||||||l|N|||||lI||1|||fi|I|||l|||11l|1|lH||l‘78
`
`US006581071B1
`
`(12) United States Patent
`Gustman et al.
`
`(10) Patent N0.:
`(45) Date of Patent:
`
`US 6,581,071 B1
`*Jun. 17, 2003
`
`(54) SURVEYING SYSTEM AND METHOD
`
`(75)
`
`Inventors: Samuel Gustman, Santa Monica, CA
`(US); Barbara DeLury, L05 Angeles’
`CA (US)
`.
`.
`.
`.
`(73) Assignee: Survivors of the Sh0ah Visual History
`F°““da“°“> L05 Angel“ CA (US)
`.
`.
`.
`.
`Subject. to any disclaimer, the term of this
`patent is extended or adjusted under 35
`U.S.C. 154(b) by 5 days.
`
`*
`
`.
`) Notice:
`
`(
`
`This patent is subject to a terminal dis-
`Claimer.
`
`22
`
`Filed:
`
`P
`Se . 12, 2000
`
`(51)
`Int. Cl.7 .............................................. .. G06F 17/20
`
`(52)
`.. 707/104.1; 707/10
`(58) Field of Search .............................. .. 707/10, 104.1,
`707/102, 3, 103
`
`(56)
`
`References Cited
`U.S. PATENT DOCUMENTS
`5,010,500 A
`4/1991 Makkuni et al.
`5,119,474 A
`6/1992 B61161 61 91-
`5421370 A
`6/1992 Trauma“
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`6/1992 Kasahara et al.
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`8/1993 Reed et al.
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`12/1993 Beitel et al.
`5,273,945 A
`1/1994 shimada et a1.
`5,280,573 A
`1/1994 Kuga etal.
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`2/1994 Engberg et al.
`5,283,819 A
`2/1994 Glick 61 91-
`5397349 A
`3/1994 Bemstem 9191-
`5303296 A
`4/1994 Zucker
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`4/1994 Macay
`5,402,499 A
`3/1995 Robison et 211.
`5,404,506 A
`4/1995 Fujisawa et 211.
`5,408,665 A
`4/1995 Oren et al.
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`5,414,644 A
`5,428,730 A
`
`5,428,774 A
`5,434,592 A
`5,436,898 A
`5,450,581 A
`5,461,611 A
`5 493 677 A
`5:515:490 A
`5,530,852 A
`5,608,900 A
`5,613,909 A
`
`5/1995 Seaman et 211.
`6/1995 Baker et al.
`
`6/1995 Ti§1<a11f1Shi 61 61-
`7/1995 Dinwiddle, Jr. et 211.
`7/1995 Bowen et 211.
`9/1995 Bergen et al.
`10/1995 D k , J.
`1
`2/1996 Bgliogh gt :1/1
`5/1996 Buchanan et al.
`6/1996 Meske, Jr. et al.
`3/1997 Dockter et a1.
`3/1997 stdovsky
`
`1.
`
`(List continued on next page.)
`
`OTHER PUBLICATIONS
`
`U.S. patent application Ser. No. 09/792,381, Gustman, filed
`
`PP
`P
`atent a
`U.S.
`Feb. 16, 2001.
`
`lication Ser. No. 09/788,310, Gustman, filed
`
`U.S. patent application Ser. No. 09/659,987, Gustman, filed
`Sep. 12, 2000.
`
`Primary Examiner—Diane D. Mizrahi
`(74) Attorney, Agent, or Firm—The Hecker Law Group
`(57)
`ABSTRACT
`A
`th d . d
`t
`d
`.b d
`h
`.
`It.
`1
`survey sys em an me o
`is escri e W erein mu ip e
`instances or versions of a survey may be defined and data
`from survey instances may be retained in a cohesive data, or
`knowledge base. Each survey version may comprise differ-
`5
`~
`~
`C32§§2i§f1‘fleZ3§§fn§1‘i1§Zff§iZ“t fiiiiééfs aéiiwirf 13352
`9
`.
`‘
`.
`y
`.
`y.
`g
`ated in a computer system implementing embodiments of
`the present invention. One or more graphical user interfaces
`is generated by computer programs that facilitate the cre-
`ation of a survey schema and survey instance from the
`survey schema as Well as capture survey responses. Graphi-
`cal user interfaces (GUIs) may be used to define, or modify,
`survey instances and survey schema(s) as Well as capture
`survey data. A change to an element of a survey schema is
`reflected in a surve
`instance that includes the element
`y
`'
`
`39 Claims, 15 Drawing Sheets
`
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`
`Case 8:11-cv-01862-DOC-JPR Document 1-2 Filed 12/02/11 Page 3 of 28 Page ID #:79
`Case 8:11-cv—01862-DOC-JPR Document 1-2
`Filed 12/02/11 Page 3 of 28 Page ID #279
`
`US 6,581,071 B1
`Page 2
`
`U.S. PATENT DOCUMENTS
`.
`3/1997 L111Sheng et 211.
`4/1997 Brlggs 61 61-
`5/1997 Braden—Harder et 211.
`5/1997 Zellwegey
`7/1997 Ant0n0g1n1 et 211.
`7/1997 Ferguson
`10/1997 Seaman et 211.
`3/1998 Wissner
`
`5,615,112 A
`5,617,119 A
`5,630,121 A
`5,630,125 A
`5,649,185 A
`5,649,186 A
`5,682,330 A
`5,724,605 A
`
`9/1998 Gustman .................. .. 707/103
`5,813,014 A *
`5,832,495 A * 11/1998 Gustman .................. .. 707/102
`5,832,499 A
`11/1998 Gustman
`5,867,709 A
`2/1999 Lang et 211.
`6,092,080 A
`7/2000 Gustman
`6,199,060 B1
`3/2001 Gustman
`6,212,527 B1
`4/2001 Gustman
`6,353,831 B1
`3/2002 Gustman
`
`* cited by examiner
`
`

`
`Case 8:11-cv-01862-DOC-JPR Document 1-2 Filed 12/02/11 Page 4 of 28 Page ID #:80
`Case 8:11-cv—01862-DOC-JPR Document 1-2
`Filed 12/02/11 Page 4 of 28 Page ID #280
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`Case 8:11-cv-01862-DOC-JPR Document 1-2 Filed 12/02/11 Page 5 of 28 Page ID #:81
`Case 8:11-cv—01862-DOC-JPR Document 1-2
`Filed 12/02/11 Page 5 of 28 Page ID #281
`
`U.S. Patent
`
`Jun. 17, 2003
`
`Sheet 2 of 15
`
`US 6,581,071 B1
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`FIGURE 1B
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`

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`Case 8:11-cv-01862-DOC-JPR Document 1-2 Filed 12/02/11 Page 6 of 28 Page ID #:82
`Case 8:11-cv—01862-DOC-JPR Document 1-2
`Filed 12/02/11 Page 6 of 28 Page ID #282
`
`U.S. Patent
`
`Jun. 17, 2003
`
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`US 6,581,071 B1
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`Case 8:11-cv-01862-DOC-JPR Document 1-2 Filed 12/02/11 Page 7 of 28 Page ID #:83
`Case 8:11-cv—01862-DOC-JPR Document 1-2
`Filed 12/02/11 Page 7 of 28 Page ID #283
`
`U.S. Patent
`
`Jun. 17, 2003
`
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`US 6,581,071 B1
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`Case 8:11-cv-01862-DOC-JPR Document 1-2 Filed 12/02/11 Page 8 of 28 Page ID #:84
`Case 8:11-cv—01862-DOC-JPR Document 1-2
`Filed 12/02/11 Page 8 of 28 Page ID #284
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`U.S. Patent
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`Jun. 17, 2003
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`Case 8:11-cv-01862-DOC-JPR Document 1-2 Filed 12/02/11 Page 9 of 28 Page ID #:85
`Case 8:11-cv—01862-DOC-JPR Document 1-2
`Filed 12/02/11 Page 9 of 28 Page ID #285
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`U.S. Patent
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`Case 8:11-cv-01862-DOC-JPR Document 1-2 Filed 12/02/11 Page 10 of 28 Page ID #:86:86
`Case 8
`:11-cv—01862-DOC-JPR Document 1-2
`Filed 12/02/11 Page 10 of 28 Page ID #
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`U.S. Patent
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`Jun. 17, 2003
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`Case 8:11-cv-01862-DOC-JPR Document 1-2 Filed 12/02/11 Page 11 of 28 Page ID #:87
`Case 8:11-cv—01862-DOC-JPR Document 1-2
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`U.S. Patent
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`Jun. 17, 2003
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`Sheet 8 of 15
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`
`Case 8:11-cv-01862-DOC-JPR Document 1-2 Filed 12/02/11 Page 12 of 28 Page ID #:88:88
`Case 8
`:11-cv—01862-DOC-JPR Document 1-2
`Filed 12/02/11 Page 12 of 28 Page ID #
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`U.S. Patent
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`Jun. 17, 2003
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`Sheet 9 of 15
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`Case 8:11-cv-01862-DOC-JPR Document 1-2 Filed 12/02/11 Page 13 of 28 Page ID #:89
`Case 8:11-cv—01862-DOC-JPR Document 1-2
`Filed 12/02/11 Page 13 of 28 Page ID #289
`
`U.S. Patent
`
`Jun. 17, 2003
`
`Sheet 10 of 15
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`US 6,581,071 B1
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`Case 8:11-cv-01862-DOC-JPR Document 1-2 Filed 12/02/11 Page 14 of 28 Page ID #:90:90
`Case 8
`:11-cv—01862-DOC-JPR Document 1-2
`Filed 12/02/11 Page 14 of 28 Page ID #
`
`U.S. Patent
`
`Jun. 17, 2003
`
`Sheet 11 of 15
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`US 6,581,071 B1
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`Case 8:11-cv-01862-DOC-JPR Document 1-2 Filed 12/02/11 Page 15 of 28 Page ID #:91
`Case 8:11-cv—01862-DOC-JPR Document 1-2
`Filed 12/02/11 Page 15 of 28 Page ID #291
`
`U.S. Patent
`
`Jun. 17, 2003
`
`Sheet 12 of 15
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`US 6,581,071 B1
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`Case 8:11-cv-01862-DOC-JPR Document 1-2 Filed 12/02/11 Page 16 of 28 Page ID #:92
`Case 8:11-cv—01862-DOC-JPR Document 1-2
`Filed 12/02/11 Page 16 of 28 Page ID #292
`
`U.S. Patent
`
`Jun. 17, 2003
`
`Sheet 13 of 15
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`US 6,581,071 B1
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`Case 8:11-cv-01862-DOC-JPR Document 1-2 Filed 12/02/11 Page 17 of 28 Page ID #:93
`Case 8:11-cv—01862-DOC-JPR Document 1-2
`Filed 12/02/11 Page 17 of 28 Page ID #293
`
`U.S. Patent
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`Jun. 17, 2003
`
`Sheet 14 of 15
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`US 6,581,071 B1
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`Case 8:11-cv-01862-DOC-JPR Document 1-2 Filed 12/02/11 Page 18 of 28 Page ID #:94
`Case 8:11-cv—01862-DOC-JPR Document 1-2
`Filed 12/02/11 Page 18 of 28 Page ID #294
`
`U.S. Patent
`
`Jun. 17, 2003
`
`Sheet 15 of 15
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`US 6,581,071 B1
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`Case 8:11-cv-01862-DOC-JPR Document 1-2 Filed 12/02/11 Page 19 of 28 Page ID #:95
`Case 8:11-cv—01862-DOC-JPR Document1-2
`Fi|ed12/02/11
`Page 19 of 28 Page ID #295
`
`US 6,581,071 B1
`
`1
`SURVEYING SYSTEM AND METHOD
`
`BACKGROUND OF THE INVENTION
`
`1. Field of the Invention
`
`This invention relates to the collection and entering of
`data associated with a survey or other data collection mecha-
`nism using a computer system.
`2. Background Art
`Data is sought and collected from different sources and
`used to, for example, assist in making economic, marketing,
`etc. decisions. The collected data may be used to supplement
`historical
`information with personal experiences and to
`identify behavioral patterns. For example, the United States
`government collects census data from households that may
`be used by governmental entities and community organiza-
`tions to allocate funds, develop social programs as well as by
`the business sector to locate factories, shopping centers, etc.
`Surveys may also be conducted by businesses to determine
`consumers’ attitudes and behavior to assist in the research,
`development and marketing of products.
`In a survey, data collection is typically conducted by
`posing a set of questions to a set of participants in person,
`over the phone or in writing, for example. The answers are
`typically recorded in written form and processed or analyzed
`in some manner. A survey designer typically designs the
`survey by first
`identifying the questions that are to be
`included in the survey and then the expected answers to the
`questions (e. g., free form text or a multiple choice selection).
`A standardized survey is printed that contains those ques-
`tions previously determined by the designer. There is no
`convenient mechanism available to dynamically alter a
`survey, or create different versions of a survey.
`It may be necessary to modify a survey, for example, to
`change an answer type for a question, insert or modify one
`or more questions, etc. Further, it may be desirable to use
`different versions of a survey for different groups or types of
`participants. For example,
`it may be desirable to use a
`portion of a standardized survey in combination with a
`customized survey directed to a specific type of participant.
`Adifferent set of questions may be needed depending on, for
`example, a participant’s religion, education, etc. However,
`with the current approach to creating a survey, it is not
`possible to easily modify or customize a survey form for
`various participants to, for example, include different ques-
`tions and type of answers, or to capture the data associated
`with the customized forms. There are currently no comput-
`erized survey systems that are able to accommodate different
`forms of a survey or different answer sets associated with the
`each survey form.
`
`SUMMARY OF THE INVENTION
`
`A survey system and method is described wherein mul-
`tiple instances or versions of a survey may be defined and
`data from survey instances may be retained in a cohesive
`data, or knowledge, base. Each survey version may com-
`prise different sets of questions and different
`types of
`answers to the questions.
`A survey schema comprises survey elements that may be
`used to build different forms or versions of a survey (a
`survey instance). Examples of elements of a survey schema
`used in embodiments of the invention include: section,
`question group, question, answer, data object, insert, choice
`group, choice item, for example. A section may be used to
`group question groups, inserts and sections. An insert may
`
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`be used to capture repeatable data. Aquestion group may be
`used to group questions. An answer is associated with each
`question and may also be associated with an insert. Any
`combination of questions may be used with any combination
`of data types for answers to the questions.
`According to one or more embodiments of the invention,
`an answer value may be stored as an attribute of an answer
`element or as attribute (or attributes) of another element
`associated with an answer element (eg, a data object or
`answertext element). Examples of answer and data object
`types include text, boolean, date, location, movement, per-
`son and keyword. New answer types and data objects may
`be dynamically added to the survey schema. For example,
`currency and health types may be added to capture currency
`and health answers.
`
`A survey instance may comprise, for example, some
`number of sections each of which may comprise some
`number of sections (or subsections), inserts and question
`groups. A question group may comprise questions. An
`existing survey instance may be dynamically modified by
`adding, deleting or modifying survey elements.
`Elements may be reused to facilitate retrieval of informa-
`tion. For example, multiple instances of question in a
`reusable question group may be created with the same
`identifier. None or more instances of answer 110 may be
`related to a given one of the instances of question 108. All
`instances of an answer that are related to instances of a
`
`question may be retrieved using a single identifier value.
`In one or more embodiments of the invention, a schema
`is used to create multiple survey instances. The schema and
`survey instances may be generated in a computer system
`implementing embodiments of the present invention. In one
`or more embodiments of the invention, a survey schema may
`be defined comprising one or more survey elements that may
`be used to define survey instances and capture survey data.
`Relationships between elements of a survey schema may be
`added, deleted or modified.
`An answer type and/or data object may be added to, or
`modified in, a survey schema. For example, currency and
`health types may be added to capture currency and health
`answers. Question and answer elements include an attribute
`that identifies the answer type associated with each. In an
`embodiment of the invention, an answer type associated
`with question or answer may be changed by modifying an
`attribute of question or answer, respectively. Similarly, a
`data object that is associated with a question or answer
`element may be changed by modifying attribute values.
`One or more graphical user interfaces is generated by
`computer programs that facilitate the creation of a survey
`schema and survey instance from the survey schema as well
`as capture survey responses. Graphical user
`interfaces
`(GUIs) are provided to define, or modify, survey instances
`and survey schema(s) as well as capture survey data.
`A change to an element of a survey schema is reflected in
`a survey instance that includes the element. For example, if
`a question element is modified in a survey schema (eg, the
`text of a question or the type of answer is changed), the
`modification is reflected in the survey instances that include
`that instance of the question element. The propagation of a
`modification made to a survey schema to a survey instance
`may be avoided by, for example, making modifications to an
`element (new or existing) that is not included in the survey
`instance. A new element may be with or without the use of
`an existing element in survey schema as a template.
`Data may be captured for a survey instance using ele-
`ments of a survey schema. For example, data may be
`
`

`
`Case 8:11-cv-01862-DOC-JPR Document 1-2 Filed 12/02/11 Page 20 of 28 Page ID #:96
`Case 8:11-cv—01862-DOC-JPR Document1-2
`Fi|ed12/02/11
`Page 20 of 28 Page ID #296
`
`US 6,581,071 B1
`
`3
`captured using instances of answer, answertext, insert and
`data object. An instance of answer may be created to store
`an answer to an instance of question.
`In one or more
`embodiments of the invention, answer text may be stored in
`answer and/or answertext. A data object may be created to
`store all or a portion of an answer. If, for example,
`the
`answer is of type person, a person data object instance is
`created and its attributes are populated with the person’s
`information. In one or more embodiments of the invention,
`a relationship is created between an answer instance and the
`person data object instance.
`In one or more embodiments of the invention, one data
`object may be related to another data object as part of an
`answer or otherwise. For example, an alias data object may
`be related to a person data object to store alias information
`(eg, a nickname or other name) associated with a person.
`Insert may be used to group answers to questions. For
`example, a participant may provide more than one set of
`answers to questions. Each set of answers may be associated
`with an instance of insert, for example.
`
`BRIEF DESCRIPTION OF THE DRAWINGS
`
`FIG. 1A illustrates a schema comprising survey elements
`according to an embodiment of the invention.
`FIG. 1B provides an example of reusable survey elements
`according to an embodiment of the invention.
`FIG. 1C provides an example of a structure of a survey
`instance according to an embodiment of the invention.
`FIG. 2 illustrates elements of the survey schema of FIG.
`1A and attributes associated with survey elements according
`to one or more embodiments of the invention.
`
`FIG. 3 illustrates an example of a window in a graphical
`user interface used to modify instances of section that
`comprise a survey instance according to an embodiment of
`the invention.
`
`FIGS. 4A—4B illustrate add section and question panels
`according to an embodiment of the invention.
`FIG. 5 provides an example of a display that is used to edit
`an instance of question according to an embodiment of the
`invention.
`
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`35
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`40
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`FIG. 6 illustrates a graphical user interface used to edit an
`instance of choice group according to one or more embodi-
`ments of the invention.
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`45
`
`FIGS. 7, 8 and 9 provide examples of a graphical user
`interface for entering object information such as person,
`alias and location objects according to an embodiment of the
`invention.
`
`FIG. 10 illustrates a survey definition and generation
`process flow according to one or more embodiments of the
`invention.
`
`FIG. 11 provides an example of a graphical user interface
`illustrating a portion of a survey instance that may be used
`to capture data according to an embodiment of the invention.
`FIG. 12 is a block diagram of one embodiment of a
`computer system capable of providing a suitable execution
`environment for an embodiment of the invention.
`
`DETAILED DESCRIPTION OF THE
`INVENTION
`
`A survey system and method is described. In the follow-
`ing description, numerous specific details are set forth in
`order to provide a more thorough description of the present
`invention. It will be apparent, however, to one skilled in the
`art, that the present invention may be practiced without these
`
`50
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`55
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`60
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`65
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`4
`specific details. In other instances, well-known features have
`not been described in detail so as not
`to obscure the
`invention.
`
`A survey system and method is described wherein more
`than one instance or version of a survey may be defined and
`used for collecting and entering data in a computer system.
`Using one or more embodiments of the invention, multiple
`versions of a survey may be defined and entry of data may
`be collected from the different survey versions into a cohe-
`sive data, or knowledge, base or other storage mechanism.
`Each survey version may comprise different sets of ques-
`tions and different types of answers to the questions. In an
`embodiment of the invention, at least one relational database
`may be used to store survey schema, survey instances and
`participant data. However, it should be apparent that other
`storage mechanisms (eg, file system) may be used. Data
`may be collected and retained in a cohesive store for each
`participant regardless of the survey form or instance used.
`A survey schema comprises survey elements that may be
`used to build different forms or versions of a survey (a
`survey instance). Examples of elements of a survey schema
`used in embodiments of the invention include: section,
`question group, question, answer, data object, insert, choice
`group, choice item, for example. A survey instance may be
`defined using elements of a survey schema. For example, a
`survey instance may comprise some number of sections each
`of which may comprise some number of sections (or
`subsections), inserts and question groups. A question group
`may comprise questions. An answer is associated with each
`question and may also be associated with an insert. Any
`combination of questions may be used with any combination
`of data types for answers to the questions. An existing
`survey instance may be dynamically modified by adding,
`deleting or modifying survey elements.
`In one or more embodiments of the invention, the schema
`includes a question element that is used to define survey
`questions. Questions may be grouped using a question group
`element. Questions and answer types may be dynamically
`added to the survey schema and added to a survey instance
`created using the survey schema. An association is created
`between a question and an answer via the question and
`answer elements.
`
`According to one or more embodiments of the invention,
`a survey schema includes an answer element that identifies
`a data type that may be a simple or complex data type. A
`simple data type typically involves a single value while a
`complex data type may involve multiple values. In one or
`more embodiments of the invention, simple data is stored in
`an attribute of an instance of answer or another element
`
`associated with the answer instance (e.g., answertext). Com-
`plex data is stored in more than one attribute such as in
`attributes of a data object
`that
`is related (directly or
`indirectly) to an answer element. Thus, an answer value may
`be stored as an attribute of an answer element or as attribute
`
`(or attributes) of another element associated with an answer
`element (eg,
`a data object or answertext element).
`Examples of answer and data object types include date,
`location, movement, person and keyword. New answer and
`data object types and data objects may be dynamically added
`to the survey schema.
`A special type of survey element referred to as an insert
`may be repeated none or more times in a survey. An insert
`may be used,
`for example,
`to accommodate repeatable
`survey information. For example, a survey may include
`questions requesting a person’s educational background
`(e.g., undergraduate and graduate collegial background). An
`insert may be used to capture each collegial experience, for
`example.
`
`

`
`Case 8:11-cv-01862-DOC-JPR Document 1-2 Filed 12/02/11 Page 21 of 28 Page ID #:97
`Case 8:11-cv—01862-DOC-JPR Document1-2
`Fi|ed12/02/11
`Page 21 of 28 Page ID #297
`
`US 6,581,071 B1
`
`5
`Question group elements are reusable in a survey such
`that more than one instance of a question in a question group
`may share the same identifier. Thus, it is possible to correlate
`answers to question instances using the same identifier.
`
`Survey Schema
`According to one or more embodiments of the invention,
`a schema is defined that identifies a generic survey structure
`and includes survey elements that may be used to create
`survey instances and capture data collected for each survey
`instance. FIG. 1A illustrates a schema comprising survey
`elements according to an embodiment of the invention.
`In one or more embodiments of the invention, a survey
`instance (or survey form) 150, created using a schema such
`as survey schema 160, comprises one or more instances of
`section 102. Section 102 may include a number of instances
`of section 102 (or subsections), insert 104 or question group
`106. Insert 104 represents an element that may be repeated
`in survey instance 150. Insert 104 may be used to dynami-
`cally add components to a survey instance 150 to capture
`repeatable data which may occur when there can be multiple
`answers to a question or questions, for example. A section
`may contain questions requesting information regarding the
`automobiles that a pa