Case 3:20-cv-04423-JD Document 209-17 Filed 12/08/22 Page 1 of 7
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`Exhibit 18
`to the Declaration of Catherine Hartman
`Public Redacted Version
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`Case 3:20-cv-04423-JD Document 209-17 Filed 12/08/22 Page 2 of 7
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`Access to Content ID and sensitive features
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`.1 .,rdaled <2 20 02 24:-
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`[INTERNAL unless stated otherwise]
`
`How to gain access to Content ID (updated April 2019) [INTERNAL]
`
`In order for a partner to have access to the Content ID tools, they need to have access to YouTubes Content
`Management System.
`
`On 4/24/2019, our external Content ID and CVP application forms will be replaced with a single form where
`rights holders can fill out details about their copyright management needs. Based on this information, we'll
`determine which of our copyright management tools is best suited for them: (1) copyright webfonn (2) Content
`,e i':.cation r'rogs t n (r',VG>) (3) Copyog . Match Fool or (4) Content ii). You can learn more about these tools
`and the principles around access in this internal-only deck. Along with the new form, we'll have a new cani in
`the YouTube Copyright Center that hosts a new Hein Center rtic'e discussing each of the tools listed above in
`detail and provides more transparency around eligibility.
`
`If you receive questions about the CID application status please check if your partner sent the application after
`mid-April.
`
`• If not, please ask them to re-apply via this; 'dent. They should receive a reply within a few working days.
`• If yes, navigate to got 3 b
`s ' nder and search by partner's email used for the application to check its status.
`You can check the status and if the response was sent already (screer'shol). Check both the email address
`that partner gave you and the email address from Channel Examine. If the response was sent but the partner
`claims they did not get it, you can resend the CR text (indicated in the column 'CR Sent').
`
`The internal workflow for applying for Content ID on behalf of a partner remains the same. New CIMA deals are
`now requested through tlo/crca directly. One of the gating steps in ORCA is to request approval. YT Enterprise
`Abuse (from T&S) will receive a ticket and follow up with you accordingly. If you need help on how to create a
`deal in ORCA, visit go e : i";-ement-hub. Eligibility requirements for Content ID can be found hterr-.
`
`Content ID is only granted to right holders after careful evaluation. Once approved the right holders sign the
`approprisae coot roots with YouTube and are then granted access.
`
`Limiting access to €,;If? (Whittle project) [INTERNAL]
`
`We are reducing the large torso content owner ecosystem comprised of partners who have signed non music
`enterprise contracts (CIA, CIMA, CHSA). The outreach is conducted in batches per region, starting with North
`America. The process kicked off on April 3, 2019 and is internally known as project Whittle.
`
`We are planning to downgrade partners existing status from enterprise contracts to standard YPP/ToS if we
`receive their consent to do so. If they consent, their content will continue to remain on the platform, and they
`can monetize (if eligible under our new thresholds). If we do not hear from them within the contractually
`required 30 day notice period, we will need to block their content globally, due to legal requirements, until we
`hear from them. After 1 year of non-response, we will remove their content from the platform.
`
`Updates
`
`• Our total set of downgrade candidates is approximately 5k COs, but we will be rolling out in small batches,
`starting with North America and moving on to LATAM, APAC, and EMEA. Here is the cc rptei rrpcct
`Fist (access for FTEs only) and here is the fist of the partners (access for FTEs only) we have already reached
`out to.
`• July 1st: We reached out to around 50 partners in the US with low or no torso activity.
`July 12th: Additional 599 content owners for North America were notified of the "initial communication" that
`their contracts will be transitioned to TOS, bringing a total of 1,029 COs thus far.
`
`Resources:
`• [INTERNAL] Whittle Support Cr mm.
`- access for FTEs only
`Doer
`• [INTERNAL] Main Comm Doc - access for FTEs only
`• [INTERNAL] Impacted Content Owners
`• [EXTERNAL] Project Whittle Help Center arts==- e.
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`CONFIDENTIAL
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`GOOG-SCHNDR-00001112
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`

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`Case 3:20-cv-04423-JD Document 209-17 Filed 12/08/22 Page 3 of 7
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`Blocked videos show message 'This video contains content from XYZ COMPANY. It is not available in your
`country." Examgle
`
`In the event partners are reaching out about Project Whittle/their content being blocked on the platform
`please follow this process:
`
`- Check if the CO is on the im) ,C 6 Is:
`- Check if the E1T07 fl ac is enabled
`
`If both answers are yes, please share tr :s article with the partner as FYI what is happening and ask them to
`double check their email inbox (all emails associated with the channel or CMS) from the last couple of months.
`They should have received an email with PDF explaining the changes.
`
`If the partner cannot find the mentioned email, please escalate to Enterprise Vendor SMEs. POMs can follow
`the process below.
`
`vSME / POM process:
`
`• Go to q s,'whrt-le.escai t o ns
`• Fill the bug with partner's internal and external ID and name in the title and bug text
`• Add explanation for this escalation
`• Once the bug is fixed, reply to the agent as follows: " I am attaching the PDF that you can download and re-
`send to the partner with TOS (terms of Service). They will need to read it and accept terms of service. It may
`then take up to 10 business days for the content to be unblocked. Please do not click any links in the PDF
`yourself. Please delete the PDF once the email is sent and the case is closed
`• Please delete the PDF once the email is sent and the case is closed.
`• If the BTO 2 flag is enabled but the CO is not on the Whittle impact list, please consult to Enterprise SMEs.
`
`CID Partner Reclassification Audit 0:1 21)2 ° [INTERNAL]
`
`What is happening'
`
`T&S is instituting a regular process to reclassify Content ID Partners based on activity. Inactive partners may
`lose access to certain features. We are shuffling partners around in different CID modes:
`
`Mode
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`Description
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`How to qualify
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`Frozen
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`Standard
`(Safe)
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`Automatic
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`Custom
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`kiln
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`March 3, 2020 (Wave 1): unmanaged non-music partners
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`March TBD, 2020 (Wave 2): unmanaged music partners
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`CONFIDENTIAL
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`GOOG-SCHNDR-00001113
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`

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`Case 3:20-cv-04423-JD Document 209-17 Filed 12/08/22 Page 4 of 7
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`March TBD, 2020 (Wave 2): managed partners
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`Impacted Part er', (go cid reclassify-impac l)
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`Unman aged Nlcn tvtid is CO (tn ave )
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`Unmanaq'd ` use ( )r Vav, it
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`a'-,@Qe t
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`{'S ",avr .ai l
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`Workflow
`
`If your partner contacts you after March 3d claiming that they suddenly:
`
`lost ability to create references
`• "Enable Content ID" /'Tum on Content ID" got missing on all videos/channels
`• delivery page returns errors when partners try to deliver new references/enable CID
`• add ownership to other partner's assets
`• all their claims are made as potential
`
`then, as the first step, check if they are on one of the Inryact lists. If yes then follow the steps below:
`
`• use CRs in the section below to explain what happened
`• if partner would like to have the functions reenabled, get the justification why do they need this function
`• file direct request at -y) -.id-c .i > o• n choosing 'No - I'm requesting a RE-ENABLEMENT of disabled features.
`(soree r is t). No need to consult to vSMEs or SMEs!
`• choose appropriate teaturac's that you appeal for the partner
`• wait for the email from Enterprise Abuse team with the decision if we can re-enable the feature for the
`partner (3 business days)
`
`If the partner is not on any of the impact lists, please consult to Enterprise following standard consult paths.
`
`External Reactive CRs for unmanaged partners
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`* You can also use these CRs below for managed partners if they write into support, but ideally they really
`should be going through their partner management team.
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`EXTERNAL EMAIL FOR FROZEN MODE (CAN'T CREATE CID NEW REFERENCES) - YPCM CIDS
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`Your ability to deliver or activate new Content ID references has been suspended due to inactivity.
`
`Note that all of your existing references and claims are still active. You can also still file copyright takedown
`requests at any time when you believe your copyrighted content is being used without authorization.
`
`If you believe you can demonstrate the need to deliver or activate new references, let us know. Simply reply to
`this email, and explain why you believe you should have Content ID Reference Creation turned back on.
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`EXTERNAL EMAIL FOR SAFE MODE (CID CLAIMS ARE ROUTE TO REVIEW / MANUAL REVIEW) - YPCM CIDD
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`We've sent all new automatic claims for manual review due to low activity. You'll have 30 days to review and
`confirm or release claims before they expire.
`
`Note that all of your existing claims are still active. You can also still file copyright takedown requests at any
`time when you believe that your copyrighted content is being used without authorization.
`
`If you believe you can demonstrate the need for automatic claiming, reply to this email and explain why you
`believe you should regain access to this feature.
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`Externally safe FAQ
`
`Why did I lose the ability to create new references?
`
`Your ability to deliver or activate new Content ID references has been suspended due to inactivity. All of your
`existing references and claims are still active, and you can still submit copyright takedown requests at any time
`if you believe that your copyrighted content is being used without authorization. If you believe you can
`demonstrate the need to deliver or activate new references, please reach out to support, and explain why you
`believe you should regain access to this feature.
`
`How can I recover my reference creation capability?
`
`Please reach out to support and explain why you believe you should regain access to this feature.
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`CONFIDENTIAL
`
`GOOG-SCHNDR-00001114
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`

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`Case 3:20-cv-04423-JD Document 209-17 Filed 12/08/22 Page 5 of 7
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`How can I obtain automatic claiming again?
`
`Please reach out to si.tpptxt and explain why you believe you should regain access to this feature.
`
`What other tools can I use to manage my rights?
`
`The copyright w,;ebf rm is available to anyone who has a YouTube account. If you believe you have
`demonstrated an ongoing need to remove content from YouTube, you might qualify for the Cor-t.?nt edf i -,s r~r-
`lr(,-,:rarrt. Please apply 'i-tre. If you are in YPP, you can use C'
` IMals h Too
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`_.uwt:urrw Fit. restri;;te° rescurccs
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`• Cemmdoc tgo
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`€d
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`Fertroovinq sr
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`live Featr.rit born urntn wi re
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`cI :iartne s C1 2020 [INTERNAL]
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`W, hit is happenin
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`Content ID/CMS sensitive feature access requires that a partner be managed (LP or Ti, with partner managers
`assigned), with very limited exceptions. The following features are considered sensitive: Manual Claiming, Live
`CID, Short Match, UGC as reference, A from AV, Channel rollup.
`
`T&S will be auditing and revoking all sensitive feature access for all non-music T2 Unmanaged partners. This
`should ideally be a one-time audit since there is already a downgrade process in place for any future LP->T2 or
`T1-'T2 partner management moves.
`
`If partner loses Manual Claim tool, the capabilities_CLAIM_CREATE_TAKEDOWN lox in admin_content_owner
`will be checked, allowing these partners to only create takedowns going forward through the Content ID
`Frontend, rather than claims, with any manual search actions they take.
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`Tirr:e:.ne
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`March 4, 2020 and onwards: T&S to revoke sensitive feature access for those that don't qualify for an exception.
`
`l: pacted Partners
`it r,,,, r •: l'sst
`
`srtF d
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`Workflow
`
`If your partner contacts you after March 4th claiming that they suddenly lost access to Manual Claiming/ Live
`CID/ Short Match/ UGC as reference/ A from AV/ Channel rollup:
`
`• Check if the partner is unmanaged T2.
`If they are managed LP/T1 please refer to the POM or SPM.
`If they are unmanaged Ti please consult using standard consult paths.
`• Check if partner's CO is listed in the appropriate tab in the -rnp. ct 1it.
`
`If both points are checked, then follow the steps below:
`
`• Use CRs in the section below to explain what happened.
`• Push back if the partner replies back asking for re•enablement; we are not able to grant access to
`those features to certain partners.
`
`External CRs
`
`[Manual Claiming] First response after partner emails support asking why they lost manual claiming
`
`Hotkey: YTMC DEC
`
`Hello (partner),
`
`At YouTube, were continuously checking how to best meet the copyright needs of our rights management
`partners while ensuring a fair ecosystem for everyone. Some features, like Manual Claiming, are only offered to
`
`CONFIDENTIAL
`
`GOOG-SCHNDR-00001115
`
`

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`Case 3:20-cv-04423-JD Document 209-17 Filed 12/08/22 Page 6 of 7
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`select partners based on a demonstration of profound need. After reviewing your account, we found that you
`don't demonstrate sufficient need for Manual Claiming. You no longer have access to this feature.
`
`You can still submit copyright takedowns through the Manual Claiming tool to protect your copyrighted content.
`
`Sincerely,
`
`The YouTube Support Team
`
`(Manual Claiming] Subsequent responses after partner emails support (pushback -- we are not granting
`manual claiming to these unmanaged partners)
`
`Hotkey: YTMC DECPB
`
`Hello (partner),
`
`After reviewing your account, we found that you don't demonstrate sufficient need for Manual Claiming and you
`no longer have access to this feature. For managing numerous copyrighted pieces of content, you can use this
`form to see which p,r =fit: rnsnogeiner.t t -oL. are the most useful to you. We will evaluate your request
`accordingly.
`
`Sincerely,
`
`The YouTube Support Team
`
`(Channel Roll upi After partner emails support asking why they lost channel roll up
`
`Hotkey: TBD
`
`At YouTube, we are continuously assessing how to best meet the channel management needs of our partners
`while ensuring a fair ecosystem for everyone. Some sensitive features, like channel roll up, are only offered to
`partners with dedicated partner managers due to the need for ongoing support and because of the risk of
`misuse or abuse of the features. After reviewing your account, we have found that your account is no longer
`eligible for channel roll up, and we have disabled your ability to roll up monetizing channels to your CMS.
`
`m ,near in har.n e I s to your CMS. If the channel linking ability has been disabled
`You are still eligible to link nr
`on your account, please contact YouTube Support.
`
`Sincerely,
`
`The YouTube Support Team
`
`[Short Match, A from AV, and/or Live CID] After partner emails support asking why they lost any other sensitive
`feature.
`
`Hotkey: TBD
`
`At YouTube, we are continuously assessing how to best meet the copyright management needs of our partners
`while ensuring a fair ecosystem for everyone. Some sensitive features, such as [Short Match, A from AV, and/or
`Live CID], are only offered to select partners that have dedicated partner managers due to the need for ongoing
`support and because of the risk of misuse or abuse of the features. After reviewing your account, we have
`found that your account is no longer eligible for access to these features and have disabled your access.
`
`All of your existing Content ID reference and standard match claiming functionality remains active and you can
`still submit copyright takedown requests at any time if you believe that your copyrighted content is being used
`without authorization.
`
`Sincerely,
`
`The YouTube Support Team
`
`Externally safe FAQ
`
`Why did I lose access to Manual Claiming?
`
`At YouTube, we are continuously assessing how to best meet the copyright needs of our rights management
`partners while ensuring a fair ecosystem for everyone. Some features, like Manual Claiming, are only offered to
`select partners based on a demonstration of profound need. After reviewing your account, we have found that
`you did not demonstrate sufficient need for Manual Claiming and have disabled your access to this feature.
`
`We do, however, want to reassure you that you still have the ability to submit copyright takedowns through the
`Manual Claiming tool to protect your copyrighted content.
`
`CONFIDENTIAL
`
`GOOG-SCHNDR-00001116
`
`

`

`Case 3:20-cv-04423-JD Document 209-17 Filed 12/08/22 Page 7 of 7
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`Why did I lose access to (any other sensitive feature)?
`
`At YouTube, we are continuously assessing how to best meet the copyright needs of our rights management
`partners while ensuring a fair ecosystem for everyone. Some features are only offered to select partners based
`on a demonstration of profound need. After reviewing your account, we have found that you did not
`demonstrate sufficient need for (add SENSITIV! rr ".Ttjl:E name here) and have disabled your access to this
`feature.
`
`Additicnai FTE restricted resources
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`(.OffliT S -: (c o!IL
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`:niu. )
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`Hove can, I tell if a pan r=er/Creator has
`
`access to Content ID? [INTERNAL]
`
`If a partner/creator reaches out to us asking about their Content ID tool, as a best practice - make sure you
`confirm if they have access to the tool.
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`You can do this by checking if those flags n
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`-,a CO in AdiTun tire ens ed (c,c;,
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`r er).
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`Helpful tip: Use Command+F (Mac) or Control+F(Windows) to search for those flags:
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`• FLAG_VIDEO_FINGERPRINTING
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`• FLAG_GOOGLE_VIDEO_FP_ENABLED
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`Resources [INTERNAL]
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`[INTERNAL) One form commdoc
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`• [EXTERNAL) help Center article
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`• [EXTERNAL) Appliratinn form
`
`p Give feedback about Ibis article
`
`CONFIDENTIAL
`
`GOOG-SCHNDR-00001117
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