Case 1:17-cv-00770-JDW-MPT Document 120-15 Filed 11/17/22 Page 1 of 24 PageID #:
`13425
`
`EXHIBIT BB
`
`

`

`Case 1:17-cv-00770-JDW-MPT Document 120-15 Filed 11/17/22 Page 2 of 24 PageID #:
`13426
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`www.caseih.com | Fall 2009
`
`New Case IH
`CVT TraNsmIssIoNs
`
`Smooth, StepleSS, efficient power
`
`Planter row clutches eliminate costly overlaP
`
`value-Priced Parts for older tractors
`
`

`

`Case 1:17-cv-00770-JDW-MPT Document 120-15 Filed 11/17/22 Page 3 of 24 PageID #:
`13427
`
`72 MONTHS
`
`UP TO
`FOR
`
`ON NEW FARMALL® SERIES TRACTORS
`AND
`
`60 MONTHS
`
`UP TO
`FOR
`
`ON SELECT NEW HAY & FORAGE EQUIPMENT
`
`CUTTING
`RAKING
`BALING
`STOP LOOKING. YOU’VE FOUND THE NEEDLE IN THE HAYSTACK. It’s easy to find the best deal on hay and forage equipment. For a
`limited time, we’re offering 0% interest on tough, rugged Case IH equipment designed to meet your cutting, raking and baling needs.
`The Hay Days event also features great financing on all Farmall Series tractors to pull your hay equipment and much more. For details,
`see your Case IH dealer, visit caseih.com, or call 1-800-264-1102. Ask for details today!
`HURRY! OFFER GOOD THROUGH DECEMBER 31, 2009.
`
`* For commercial use only. Customer participation subject to customer credit qualification and approval by CNH Capital America LLC. See your Case IH dealer for details and eligibility
`requirements. Down payment may be required. Not all customers or applicants may qualify for the term or rate. Offer good through December 31, 2009 at participating Case IH dealers
`in the United States. Equipment model and financing term may vary. CNH Capital America LLC standard terms and conditions will apply. Taxes, freight, set-up, delivery, additional
`options or attachments not included in suggested retail price. Offer subject to change or cancellation without notice.
` ©2009 CNH America LLC. All rights reserved. Case IH and CNH Capital are registered trademarks of CNH America LLC. www.caseih.com
`
`INTEREST*
`
`

`

`Case 1:17-cv-00770-JDW-MPT Document 120-15 Filed 11/17/22 Page 4 of 24 PageID #:
`13428
`on the coVer:
`Continuous product
` FARM FORUM c0mment
`improvement makes
`each model year of the
`axial-Flow combine even
`more productive than the
`model it replaces. Here, an
`axial-Flow 8120 combine
`unloads its 350-bushel
`grain tank at 3.2 bushels
`per second. New corn
`head options include
`16- and 18-row models.
`The magnum 245 tractor
`is rated at 200 PTo hp.
`
`we’re wITH you
`
`North American farmers have made good
`use of the strong ag commodity prices over the
`last several years.
`That fact was brought home to me as I
`talked with producers who visited our exhibit at
`recent fall farm shows.
`They told of upgrading their equipment and
`strengthening their balance sheets. Now, as
`margins pull back from the levels we recently experienced, these farmers say
`they’re better positioned to sustain their businesses, thanks to more productive
`equipment and a stronger financial position.
`The reasons they gave for upgrading equipment are solid: Assure reli-
`ability; get more work accomplished with limited labor; be timely, especially
`in challenging planting and harvesting conditions; and gain the most return
`from costly crop inputs. Growers who trade equipment frequently also em-
`phasized that identifying specific equipment costs per acre or hour are key
`components in their budgeting.
`There’s strong interest in new technology. Farmers explained how they’re
`looking for innovations that will increase productivity and efficiency. These
`improvements must be in place for them to justify new equipment purchases.
`For our part, at Case IH, we’re bringing technology-based innovations
`to market at an increasingly rapid pace. Several examples highlighted at
`our shows and in this magazine include the CVT transmission available in
`selected models of Puma and Magnum tractors, and new Precision Farming
`products such as the Accu-Row clutches for planters.
`We also displayed higher-capacity equipment including new 32- and 36-
`row planters, 16- and 18-row corn heads, and wider models of tillage tools
`designed to manage tough residues from high-yielding crops.
`These are the types of new products and technologies that deliver the
`increased productivity or cost savings that justifies their purchase. Watch for
`more, as we introduce solutions for evolving opportunities in
`agriculture such as the expanding biomass market.
` All of the Case IH team members attending the shows
`appreciate hearing about the values and traditions that the IH
`heritage brings. We know how deep the Red brand runs in
`many farm families, and we’re mindful of that as we continue
`the tradition of innovation and leadership. Our heritage and
`our brand are becoming more illuminated every day.
`Agriculture will always be challenged by markets, weath-
`er, and other factors. This next year will be no different. But every time I meet
`with producers I’m always impressed with your optimism and confidence.
`Know that Case IH is with you, with the equipment, services and support you
`need to meet agriculture’s ever-changing demands.
`
`Jim walker
`Vice President
`North American Case IH
`Agricultural Business
`
`Visit Case IH on the World Wide Web at www.caseih.com.
`
`FAll 2009 FARM FORUM 3
`
` New Case IH CVT transmissions
`
`
`
` Planter row clutches
`
` Value-priced parts for older tractors
`
` Case IH owNer ProFIle
`
` 2009 tax countdown
`
`
`
`
`
`
`
`
`
`
`
` 4 adVaNCes IN ProduCTIVITy
` 6 PreCIsIoN FarmINg & guIdaNCe
` 8 Case IH owNer ProFIle
` 10 ParTs CouNTer
` 12
` 14 moNey maTTers
` 16 equIPmeNT sHowCase
` 18 Case IH uPdaTe
`
`
`
`
`
`oNlINe exClusIVe
`FIrsT owNer rePorT
`With its speed and control, a Puma 225 CVT
`meets this farmer’s changing tractor needs.
`www.caseih.com/farmforum
`
`oUr miSSion:
`To provide you with information about Case IH equipment, trends in agriculture and
`growers’ experiences to help you successfully manage your farm business.
`FARM FORUM is published on behalf of Case IH and Case IH dealers by
`Cygnus Custom Marketing, a division of Cygnus Business Media. Editorial office:
`1233 Janesville Ave., Fort Atkinson, WI 53538. Phone (920) 563-6388. Printed in
`the U.S.A. Copyright 2009 CNH America llC. All rights reserved. Volume 36,
`Number 3, 2009.
`FARM FORUM is sent free of charge to qualified farmers courtesy of Case IH
`dealers. Address changes should be sent to FARM FORUM Circulation, CNH
`America llC, 700 State St., Racine, WI 53404. Please include the address label
`from this magazine along with your new address.
`FARM FORUM, Case, IH, CASE IH, Puma, Early-Riser, Cyclo Air, CNH Capital,
`Axial-Flow, Steiger, Quadtrac, Earth Metal, ecolo-tiger, tiger-mate, Farmall,
`Hy-Tran, AIM Command, crumbler, STX, Concord, Tyler, Isomount, Maxxum,
`yield-till, Vibra Shank, Vibra, ecolo-til, Uni-loader, Systemgard, Uptime Service
`logo, Cotton Express, Conser-Till, AFS logo, Agri-logic, Flex-Air and Microloc
`Protection System logo are registered trademarks of CNH America llC.
`
`Magnum, AFS AccuGuide, AccuSteer, Hy-Tran Ultra, Skip-Shift, SynchroShift,
`Maxxi-Width, Diamond Finish logo, Auto-Trip II, No. 1, Instant Yield Maps,
`Titan, Patriot, Cross Flow, Surround, Solid Row Crop, Surveyor, Availability
`MAXX, Thirty Plus, CNH Capital Ag Resource, CNH Capital Ag Resource
`Express, Module Express, Optima, Diesel Saver and Gold Value are additional
`trademarks of CNH America llC.
`
`Any trademarks referred to herein, in association with goods
`and/or services of companies other than CNH America llC,
`are the property of those respective companies.
`
`

`

`Case 1:17-cv-00770-JDW-MPT Document 120-15 Filed 11/17/22 Page 5 of 24 PageID #:
`13429
`
`AdVANCeS IN prodUctiVity
`
`new caSe ih
`cVt tranSmiSSionS
`
`cVt tranSmiSSionS proVide Smooth, StepleSS, efficient power for any application
`
`compound planetary gear set
`that drives the transmission gears
`and a hydrostatic drive pump.
`The hydrostatic drive pump, the
`mechanical gears, and a heavy-
`duty double clutch system work
`together to give the stepless gear
`changes with the mechanical ef-
`ficiency of a traditional gear-on-
`gear transmission.
`depending on the speed and
`load, the engine’s power may be
`passing through the transmission
`in a fully mechanical linkage, or
`in a fully hydraulic mode, or in a
`combination of the two, with both
`the mechanical transmission and
`the hydrostatic motor powering
`the transmission output shaft. The
`CVT provides smooth and seam-
`less transitions initiated by the
`electronic controls, based on the
`parameters you select.
`The Case IH CVT offers the
`additional advantage of four me-
`chanical gears and two reverse
`gears. The higher number of gear
`ranges increases the likelihood of
`the Case IH CVT operating in full
`mechanical mode at any given
`ground speed for maximum fuel
`efficiency. Other makes of CVT-
`equipped tractors have only two
`or three forward mechanical gears
`which significantly limits mechani-
`cal efficiency.
`This combination of traditional
`gear drive plus hydrostatic drive
`differentiates the CVT from power-
`
`shift transmissions. It’s the addition
`of the diesel Saver APM system
`that truly sets it apart from other
`drive systems.
`the engine
`APM manages
`speed and the amount of power
`driven through the hydrostatic
`components versus the mechanical
`components of the transmission.
`It reduces engine speed to the
`lowest rpm that will handle the
`load, and selects a transmission
`setting that will put as much power
`as possible through the mechani-
`cal gears to maintain a specified
`ground speed, efficiently.
`The Case IH CVT gives the
`operator the ability to tailor the
`transmission’s performance to the
`specific task at hand.
`You can select the desired
`engine speed and your targeted
`ground speed; the Case IH CVT,
`with its APM, automatically re-
`sponds with the most fuel-efficient
`combination of engine speed and
`drivetrain selection. There’s also
`the ability to select the sensitivity
`of the transmission’s response to
`load inputs.
`Operating the CVT is simple.
`The Multicontroller lever controls
`the tractor’s ground speed and en-
`gine speed based on the param-
`eters you’ve set.
`Push the control lever forward
`and your ground speed increases
`to your target speed. The APM
`selects the best engine speed and
`
`Attendees at recent farm shows
`saw CVT demonstrations. At left,
`a Puma tractor, with the wheels
`raised off the ground, responded
`immediately to operator input. At
`right, a cutaway CVT showed how
`the transmission delivers smooth
`speed changes and a high propor-
`tion of total mechanical linkage for
`maximum efficiency.
`
`Case IH CVT TransmIssIons
`are aVaIlable In THese
`Case IH TraCTors:
`
`MAGNUM TRACTORS
`model
`PTo HP
`Magnum 225 CVT
`195
`Magnum 210 CVT
`180
`Magnum 190 CVT
`165
`Magnum 180 CVT
`150
`
`PUMA TRACTORS
`model
`PTo HP
`Puma 225 CVT
`195
`Puma 210 CVT
`180
`Puma 195 CVT
`165
`Puma 180 CVT
`150
`Puma 165 CVT
`135
`
`A new type of transmission
`
`brings the next level of
` efficiency and productivi-
`ty to high-horsepower tractors. The
`new Case IH CVT -- Continuously
`Variable Transmission – delivers
`new levels of productivity, perfor-
`mance, and convenience.
`The CVT transmission now
`available in Case IH Magnum
`180, 190, 210, and 225 mod-
`els and larger Puma models is
`a marriage of an efficient gear
`transmission, advanced hydraulic
`system, and sophisticated elec-
`tronic control.
`The Case IH CVT transmission,
`together with the standard Case IH
`diesel Saver AutoProductivity
`Management (APM) system, opti-
`mizes ground speed, load and en-
`gine performance for the best com-
`bination of power output and fuel
`efficiency. In virtually all situations –
`high draft loads, varying draft and
`PTO loads, or loader/shuttle work
`– the CVT provides the efficiency
`needed for the application.
`The engine connects to a
`
`4 FARM FORUM FAll 2009
`
`

`

`Case 1:17-cv-00770-JDW-MPT Document 120-15 Filed 11/17/22 Page 6 of 24 PageID #:
`13430
`
`transmission ratio for the load.
`Pull the control lever back to re-
`duce ground speed, with full engine
`braking. The APM readjusts the en-
`gine and transmission to match the
`reduced speed.
`When you come to a complete
`stop, the Case IH CVT provides
`“active stop” to keep the tractor
`stopped without applying service
`brakes or the parking brake.
`Forward/reverse
`direction
`changes for loader work and other
`shuttle applications can be made by
`simply pushing the shuttle buttons on
`the Multicontroller lever.
`The precision and control of the
`Case IH CVT surpasses any other
`transmission you’ve experienced.
`Full power is available at creeper
`speeds as low as 98 feet per hour,
`with speeds continuously variable up
`to 25 mph (40 kph). Top speeds of
`31 mph (50 kph) are offered as part
`of an option
`package that
`includes a
`suspended
`front axle.
`n
`
`VaryINg sPeeds, VaryINg loads,
`maxImum PerFormaNCe aNd CoNTrol
`
`Case IH magnum and Puma CVT tractors
`excel at handling tasks that require varying
`speeds and loads.
`For example, match a magnum or Puma
`CVT tractor to a large grain cart. you can run
`up alongside the combine, using the multi-
`controller lever to match your speed to the
`combine’s. The tractor’s choice of three speed
`ranges lets you set one maximum speed to
`match the combine’s speed, if you wish, as
`an additional operator aid.
`as the grain cart fills, the tractor’s diesel
`saver autoProductivity management (aPm)
`system manages the engine and transmission
`to maintain the required ground speed even
`as the cart gets heavier and harder to pull.
`when the combine hopper is empty, push
`the multicontroller lever forward to increase
`your ground speed. set another speed range
`for the maximum field speed you want to
`maintain … the engine and transmission
`work together to maintain it, through soft
`ground, up and down grades, limited only
`by the tractor’s total available power.
`ease back on the multicontroller lever
`to crawl out of the field and onto
`the road. speeds as low as
`98 feet per hour – at
`full power –
`
`are available to maneuver the heavy cart
`through tight, uneven field openings.
`on the highway, select your maximum
`speed range, push the multicontroller lever
`all the way forward, and the tractor’s aPm
`does the rest, choosing the best combina-
`tion of engine speed and transmission range
`to move the load at up to 31 mph when
`equipped with the suspended front axle and
`suspended cab.
`returning to the field with the empty cart,
`you’ll notice the tractor’s running down the
`road at a lower engine speed than it did
`with the load. That’s because the aPm real-
`izes less power is needed for the same road
`speed, and adjusts the engine and transmis-
`sion for maximum fuel economy.
`simple operation … total control … maxi-
`mum fuel efficiency … that’s what the Puma
`and magnum CVT tractors deliver.
`
`FAll 2009 FARM FORUM 5
`
`

`

`Case 1:17-cv-00770-JDW-MPT Document 120-15 Filed 11/17/22 Page 7 of 24 PageID #:
`13431
`
`PReCISION FARMING and gUidance
`
`PlaNTer row
`uNIT CluTCHes
`
`wITH auTomaTIC aCTIVaTIoN, row-uNIT
`CluTCHes elImINaTe CosTly oVerlaPs
`
`eter rows, the system identifies the
`planted area and automatically
`shuts off the row units that aren’t
`needed for your last pass. If you
`haven’t planted perimeter rows,
`and have more planter rows than
`the last pass requires, you can turn
`off the unneeded row units from
`the cab.
`The Accu-Row Clutches are
`available as a factory installed
`option on new Case IH planters.
`They’re also available as a parts
`item at Case IH dealerships as
`kits for fitment on Case IH model
`
`1260 early Riser planters and as
`dealer-installed attachments
`for
`most other models. n
`
`air-activated clutches manage
`row units to eliminate planter
`overlap.
`
`Overlap estimates withOut individual
`rOw shut-Off capability
`planter width
`45 feet
`60 feet
`90 feet
`0.7%
`0.7%
`0.7%
`
`field shape
`rectangle with
`straight rOws
`rectangle with
`angled rOws
`parallelOgram
`
`2.5%
`
`3.0%
`
`4.2%
`
`1.6%
`
`4.2%
`
`3.9%
`
`1.9%
`
`5.4%
`
`4.9%
`
`2.5%
`
`7.7%
`
`7.0%
`
`8.8%
`
`11.5%
`
`16.9%
`
`angled with waterway
`
`pivOt circle
`
`Odd shaped Or
`cOntOured
`
`source: terry Kastens, Kansas state university
`
`As planters in the 16- to 36-
`row range become more com-
`mon, more growers face the chal-
`lenge of running these big rigs in
`irregularly shaped fields. Planting
`in most any field shape other than
`one with perfectly straight bound-
`aries means you’ll face overlaps
`or gaps at row ends, and as you
`work around waterways and oth-
`er obstructions.
`Not a big deal? It wasn’t, with
`the old 4-, 6- and 8-row planters.
`But with widths of 60 feet and
`greater these big planters cover a
`lot of ground, and the costs asso-
`ciated with double-planted areas
`add up quickly. Avoiding double
`planting, by shutting off individual
`row units as the planter travels into
`previously planted areas, saves in-
`put costs and increases yields.
`New Case
`IH Accu-Row
`Clutches make row unit manage-
`ment possible.
`The problem with double-
`planted corn and other row
`crops is twofold. The first is yield
`reduction: Crowded plants don’t
`reach their full potential. double-
`planted areas generally yield 30
`to 35 percent less than areas
`with the optimal population.
`The second problem is wasted
`seed and other planter-applied
`crop inputs. In the double-planted
`areas, you’re applying more seed
`even as you reduce yields. With
`seed costs of several hundred
`dollars per bag and the substan-
`tial area of overlap posed by big
`
`planters, the costs add quickly.
`The chart (below) shows the
`estimated amount of overlap that
`occurs in 100-acre fields of vari-
`ous shapes without individual row
`shut-offs.
`The Accu-Row Clutches work
`with the Case IH AFS AccuGuide
`guidance system and the AFS Pro
`600 display or the AgGPS-eZ
`Boom 2010 automated applica-
`tion system.
`When the guidance system
`detects that you are entering
`a previously planted area, it
`works with the Accu-Row Clutch
`system to automatically disen-
`gage planter row units, using air-
`activated clutches.
`The system is rapid, and is as
`accurate as the correction signal
`the guidance system is receiv-
`ing. For example, RTK users will
`see sub-inch accuracy of the row
`clutch activation. You can plant
`right up to previously planted rows
`for a nearly perfect intersection.
`As with autoguidance, this
`technology is fascinating to watch
`in action. As the planter approach-
`es previously planted areas, the
`clutches disengage as needed,
`and reengage when the affected
`rows move beyond the planted
`area … all totally automated and
`“hands off.”
`even in fields that are perfect
`squares or rectangles, Accu-Row
`Clutches play a role by eliminat-
`ing last-pass planting challenges.
`If you’ve already planted perim-
`
`6 FARM FORUM FAll 2009
`
`

`

`Case 1:17-cv-00770-JDW-MPT Document 120-15 Filed 11/17/22 Page 8 of 24 PageID #:
`13432
`
`
`
`INTRODUCING MAGNUM CVT.
`THE FAMILY JUST GOT BIGGER AND BETTER.
`The new class of Magnum™ tractors from Case IH are true row crop tractors in every sense of
`the word. With industry leading cab size, intuitive controls and now, a new continuously variable
`transmission (CVT) option, they give you the power and confidence to farm the way you want to farm.
`To experience the new Magnum 180, 190, 210 and 225 HP models, visit www.caseih.com.
`
`©2009 CNH America LLC. All rights reserved. Case IH is a registered trademark of CNH America LLC. www.caseih.com
`
`J O I N U S A T
`
`W H E R E T H E W O R L D O F A G R I C U L T U R E
`C O M E S T O G E T H E R
`
`
` 2 0 1 0
` J a n u a r y 1 3 - 1 5 ,
`
` a d m i s s i o n
`E x p o s i t i o n D a t e s :
`FAll 2009 FARM FORUM 7
` J a n u a r y 1 2 b y s p e c i a l
` w w w . a g c o n n e c t . c o m
`P r e v i e w D a y :
`
` U S A
` F l o r i d a ,
`O r l a n d o ,
`
`
`
`

`

`Case 1:17-cv-00770-JDW-MPT Document 120-15 Filed 11/17/22 Page 9 of 24 PageID #:
`13433
`
`CASe IH OWNeR profile
`
`the
` best
`of
`both
`
`swedenburg says keeping
`fairly new equipment is
`a priority for increased
`productivity and reduced
`downtime. He relies on
`two axial-Flow combines
`– this new 6088 and a
`2366 – to harvest more
`than 3,000 acres of corn,
`soybeans and wheat.
`
`a miSSiSSippi farmer
`balanceS an office
`Job with farming
`
`as a beginning farmer,
`steve swedenburg had to
`turn to off-farm work to
`keep his operation going.
`He found he could balance
`both jobs, and has kept the
`dual role going. “I’m in the
`office every day, and on the
`farm every day,” he says.
`
`“All I ever wanted to do was
`farm,” says Steve Swedenburg,
`of Columbus, Mississippi. That’s
`a dream shared by a lot of farm
`boys. But Swedenburg made that
`dream a reality when he bought
`a 400-acre parcel of farmland
`when he was 20, in 1981.
`“I had to go to the courthouse
`so the judge could decide I was re-
`sponsible enough to buy land; oth-
`erwise I’d have to be 21,” he says.
`Not only did he buy land,
`he got a FMHA loan for a new
`tractor and planter, plus some
`tillage equipment.
`“My plan was to farm a lot
`of ground by myself, so I wanted
`to make sure I had good equip-
`ment,” he says.
`Fueled by ambition and op-
`timism, Swedenburg planted his
`entire first crop to soybeans.
`The crop came up short. “It
`was a terrible start,” he says.
`“The check from the elevator was
`just enough to cover the custom
`harvesting, with a few dollars left
`over,” he says.
`The reality of farming over-
`shadowed the dream.
`Swedenburg was able to re-
`negotiate his loans, and had the
`advantage of modest living ex-
`penses. A bumper crop of wheat
`the next year plus a good double-
`crop soybean harvest put him
`back on his feet. But anyone who
`farmed through the 1980s knows
`that back then, “getting back on
`your feet” could be short-lived.
`
`8 FARM FORUM FAll 2009
`
`Swedenburg soon found him-
`self in another cost/price squeeze
`situation. This time, he turned to
`off-farm employment as a sales-
`person for a farm co-op to help
`cover living expenses. With sales
`ability and farm knowledge he
`moved into insurance sales, and
`ultimately, became a co-owner of
`an independent insurance agen-
`cy in Columbus.
`the
`found
`Swedenburg
`schedule of office work in the
`morning and farming in the af-
`ternoon and evening, workable.
`In fact, what started out as a
`necessary move to keep the farm
`has turned into a dual career of
`insurance and farming.
`“I’m in the office every day,
`and on the farm every day,” he
`says. “This has worked well for
`me. Plus if I were in the office all
`day, every day, I’d go crazy.”
`Today, Swedenburg
`farms
`about 3,200 acres of corn, soy-
`beans, wheat and cotton. At the
`outset, he mostly rented land to
`support that initial purchase of
`400 acres. In the late 1990s, he
`began purchasing land as it be-
`
`came available. He now owns
`about half of the land he farms.
`Swedenburg’s region of east
`central Mississippi has farm land
`mixed in with timber land. Much
`of his land is in neighboring
`Noxubee County with its good
`prairie soils, but it requires a fair
`amount of travel. His farms are
`scattered in a 50-mile radius.
`Farming these far-flung loca-
`tions has required a few adap-
`tations. Swedenburg counts on
`a good crew of five full-time em-
`ployees who can get things going
`every morning while he’s at his
`office job.
`He’s adopted minimum tillage
`practices wherever possible to re-
`duce time in the field. Most soil
`work is handled in the fall, includ-
`ing fertilizing and bedding. “In
`the spring, we just want to apply
`burn-down herbicides and plant
`in the stale seedbed,” he says.
`in
`The distances
`involved
`his operation make equipment
`breakdowns that much more of
`an inconvenience. For that rea-
`son, he’s made a point of trad-
`ing frequently to run late-model
`
`

`

`Case 1:17-cv-00770-JDW-MPT Document 120-15 Filed 11/17/22 Page 10 of 24 PageID #:
`13434
`
`swedenburg’s equipment includes four Case IH magnum tractors.
`an avid outdoorsman and conservationist, he built a family
`hunting lodge (right) on one of his farms, using native lumber.
`
`equipment. downtime is reduced,
`and when it does occur, he can
`count on his dealer to handle
`the repairs promptly and under
`warranty.
`Swedenburg began running
`Case IH equipment when the
`dealer deliverd one of the early
`Magnum tractors, a 7240, for a
`demo. He’d been farming with an-
`other color, but says that Magnum
`tractor was definitely better. Plus,
`he recalls, it was the first MFd row-
`crop tractor he had run.
`He purchased the tractor, and
`a bit later, an Axial-Flow combine.
`“After that, dealer service be-
`came the deciding factor,” he says.
`“We were covering a lot of acres
`
`without a lot of equipment, and
`the Case IH dealer was always so
`good about keeping us going.”
`Today, Swedenburg’s fleet in-
`cludes four Magnum tractors, a
`255, a 215, a 210 and a 200;
`an MXM 175 with a loader and
`a JX80 utility tractor, plus an
`8-row 1200 Series planter and
`several Case IH tillage imple-
`ments. He has two Axial-Flow
`combines, a 2366 and a new
`6088. With more power and
`a 30-foot header Swedenburg
`says the Axial-Flow 6088 pro-
`vides a definite step up in capac-
`ity compared to the 2366 with a
`25-foot header.
`during planting and harvest,
`
`Swedenburg makes a point of be-
`ing hands-on with the equipment.
`“That’s one part of farming I re-
`ally enjoy,” he says.
`As Swedenburg’s operation
`continues to evolve, he’s scaling
`back his acreage a bit, looking
`for more productive farms closer
`to his home base.
`escalating crop input prices
`have prompted him to consider
`more effective ways of applying
`fertilizer. He’s been grid-sampling
`for fertility for several years,
`which helps him make more ac-
`curate fertilizer application.
`Next year, he anticipates hav-
`ing equipment that can place fer-
`tilizer directly in the row as he’s
`bedding, rather than broadcast-
`ing it. “We’ll use a lot less fertil-
`izer and it will be more effective
`for the plants,” he says.
`The fact that autoguidance
`systems are becoming more user-
`
`friendly has played a role in his
`decision to try in-row fertilizer.
`“These systems are getting easier
`for everyone to use. That’s why
`we’re interested. It’s definitely the
`direction we want to go.”
`Rather than investing in on-
`farm grain storage, Swedenburg
`says he has a good relationship
`with a local elevator, and delivers
`grain there from the field, using
`his four semitrailer trucks. “With
`my work schedule, I decided
`dealing with storing and handling
`grain was one thing I didn’t need
`to look after,” he says.
`Grain marketing, on the other
`hand, is something he focuses
`on. Having office hours every
`morning, with the Internet close
`at hand, helps him stay up-to-date
`on market activity.
`Much of Swedenburg’s farm-
`land is interspersed among wood-
`lands. But rather than ignore the
`wooded acreage, Swedenburg
`manages his woodlands for wild-
`life habitat and harvest.
`“I’m an avid outdoorsman. I
`love to plant and grow trees, and
`I love to hunt and fish. We man-
`age the woods and some of the
`cropland to cater to deer, turkey
`and small game,” he says.
`for
`One point of pride
`Swedenburg is a family hunt-
`ing lodge he built on one of his
`farms using white oak, red oak,
`cypress, and other woods har-
`vested from the property.
`
`Ups and downs
`Not yet 50 years of age,
`Swedenburg looks back on 30
`years of farming on his own.
`“Farming here has been a roll-
`er coaster,” he says. “There’s the
`year when you think you might
`lose it all, and the next year when
`you’re on top of the world.”
`He says thinking back to how
`his father and uncle farmed has
`helped him deal with farming’s
`uncertainties.
`farmed and
`“They dairy
`logged … they were two of the
`hardest working men I’ve known.
`My dad always said to ‘do your
`best, work hard, and things
`will work out.’ That attitude has
`helped me a lot.” n
`
`FAll 2009 FARM FORUM 9
`
`

`

`Case 1:17-cv-00770-JDW-MPT Document 120-15 Filed 11/17/22 Page 11 of 24 PageID #:
`13435
`
`PARTS coUnter
`
`Value-PrICed ParTs
` For older TraCTors
`
`gold Value HerITage ParTs maTCH older equIPmeNT Needs
`wITH PerFormaNCe-assured aNd warraNTed ParTs
`Gold Value Heritage parts
`available as the line grows.
`Buying parts for older equip-
`more than meet the work require-
`ment can be challenging.
`Gold Value Heritage Parts fill
`ments of older machines, and at
`a unique role. They’re manufac-
`Chances are you’re keeping the
`lower price point. That’s the Gold
`tured to meet the requirements of
`older machine to fill an occa-
`Value Heritage Parts concept.
`older equipment that may not see
`sional support role at planting or
`The unique advantage of Gold
`the long hours of heavy field work
`harvest, or perform tasks where
`Value Heritage parts is that they
`or intensive daily chore work that
`it’s not constantly pushed to its
`have been evaluated and con-
`your primary equipment does.
`maximum limits.
`firmed by CNH engineering for
`That’s where the savings comes in
`In this role, new parts from
`overall fit and function.
`versus both Genuine Case IH parts
`the original manufacturer may be
`There’s more. Because of the
`that provide as-new performance,
`more of an investment than you
`CNH engineering approval, the
`and Case IH Reman remanufac-
`want to make in an older piece
`Gold Value Heritage parts carry
`tured parts with their added value.
`of equipment.
`the same six-month warranty car-
`Genuine Case IH parts meet
`Along the same lines, remanu-
`ried by most Genuine Case IH
`the highest levels of quality and
`factured parts are a good choice
`parts and Reman parts. And, if
`durability. They’re a match for
`for your primary use equipment.
`they are installed by a Case IH
`what was on your tractor or com-
`It’s not uncommon for remanufac-
`dealer, labor is covered by the
`bine when it rolled out of the as-
`tured parts to be better than the
`six-month warranty, too, just like
`sembly plant.
`original part that came with the
`Genuine Case IH parts.
`Case IH Reman remanufac-
`machine because they’ve been up-
`The addition of the Gold Value
`tured parts are rebuilt using a
`graded to the latest original equip-
`Heritage parts line expands the
`combination of previously used
`ment specs, and their price reflects
`parts offerings available at your
`non-stressed components such as
`their performance expectations.
`Case IH dealer. You can choose
`housings, frames and brackets
`Aftermarket parts may be
`the quality level you need for
`matched with new wear compo-
`lower priced, but will they fit your
`your application and gain the
`nents such as bearings and seals.
`equipment? And will they perform
`confidence of the correct fit and
`Some of these replaced items may
`as expected? There’s no sure way
`the value of six-month warranty
`be upgrades of the original materi-
`to know.
`coverage,
`regardless of your
`al, giving Reman components their
`To meet this challenge – pro-
`selection. n
`potential for “better than original
`viding good quality, value-priced
`new” performance.
`parts
`for older equipment
`--
`Case IH dealers now offer the new
`Gold Value Heritage parts.
`Introduced earlier this year, the
`selection of Gold Value Heritage
`parts is expanding to cover a
`broad range of tractors and other
`engine-powered farm equipment
`built prior to 1999.
`The Gold Value Heritage
`parts are offered for International
`Harvester, and Case and david
`Brown tractors, plus Ford, Fiat
`and Hesston. Parts for other
`makes, including John deere
`and Massey-Ferguson, will be
`
`CHoose THe ParT
`THaT’s besT For
`your aPPlICaTIoN
`
`All of these parts are covered by at
`least a six-month warranty, including
`labor costs if they’re installed by a
`Case IH dealer.
`
`GenuIne CAse IH pArts
`• All new components
`• Designed for highest level of durabil-
`ity and performance
`• Matches or exceeds original quality
`• Available for all current and late
`model Case IH equipment
`
`CAse IH reMAnufACtureD pArts
`• totally disassembled, cleaned, and
`reassembled using a combination of
`new and remanufactured components
`• Designed for high levels of durability
`and performance
`• Meets or exceeds original part quality
`• Available for a wide range of current
`and late model Case IH equipment
`and other makes of equipment.
`
`GolD VAlue HerItAGe pArts
`• All new components
`• Designed for acceptable levels of
`durability and performance
`• fits and performs to CnH engineering
`standards
`• Available for International Harvester,
`Case, ford, David Brown, fiat and
`Hesston tractors built before 1999.
`
`GolD VAlue HerItAGe pArts offerInGs:
` – Brakes
` – Cooling systems
` – electrical
` – engine components
` – exhaust
` – fuel pumps
` – Hydraulic pumps
` – steering components
` – Hitch components
` – transmission componen