Case 1:23-cv-01373-UNA Document 1-14 Filed 12/01/23 Page 1 of 25 PageID #: 315
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`Exhibit 14
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`Case 1:23-cv-01373-UNA Document 1-14 Filed 12/01/23 Page 2 of 25 PageID #: 316
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`U.S. Patent No. 8,959,146 (“’146 Patent”)
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`Claim 1
`1[pre]. A method of directing electronic
`advertisements, performed by a computer
`system comprised of one or more
`computers, the method comprising:
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`LinkedIn’s Accused Instrumentalities
`To the extent the preamble is limiting, LinkedIn’s Accused Instrumentalities perform a method
`of directing electronic advertisements, performed by a computer system comprised of one or
`more computers.
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`See, e.g., evidence and analysis for claim limitations (a)-(c) below;
`https://business.linkedin.com/marketing-solutions/native-advertising/linkedin-audience-network:
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`https://business.linkedin.com/marketing-solutions/native-advertising/linkedin-audience-
`network#get-started:
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`;
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`Case 1:23-cv-01373-UNA Document 1-14 Filed 12/01/23 Page 3 of 25 PageID #: 317
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`; https://www.linkedin.com/help/linkedin/answer/a420372?src=or-
`search&veh=www.google.com%7Cor-search&trk=lms-25:
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`
`; https://www.linkedin.com/business/marketing/blog/linkedin-ads/when-should-marketers-
`activate-their-ads-on-the-linkedin-audience-network:
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`Case 1:23-cv-01373-UNA Document 1-14 Filed 12/01/23 Page 4 of 25 PageID #: 318
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`for each of a multitude of different
`electronic visitors to a first media
`property: (a) automatically with the
`computer system directing, to a third-
`party server computer controlling
`advertising space on a second media
`property, indicia of a condition, which
`condition relates specifically to an
`electronic visitor, for display of an
`advertisement to the electronic visitor
`when the electronic visitor visits the
`second media property at a time after the
`electronic visitor visits the first media
`property, subject to determining that the
`condition has been met;
`
`For each of a multitude of different electronic visitors to a first media property, LinkedIn’s
`Accused Instrumentalities automatically with the computer system direct, to a third-party server
`computer controlling advertising space on a second media property, indicia of a condition,
`which condition relates specifically to an electronic visitor, for display of an advertisement to
`the electronic visitor when the electronic visitor visits the second media property at a time after
`the electronic visitor visits the first media property, subject to determining that the condition has
`been met.
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`For example, for each of a multitude of different electronic visitors to a first media property
`(e.g., LinkedIn.com) LinkedIn automatically directs to a third-party server computer (e.g., a
`computer for a publisher’s ad server or any other server which selects a winning bid or deal for a
`given ad impression) controlling advertising space on a second media property, CNN.com or
`any other site, app, or media property for which LinkedIn submits bids or offers to display
`advertisements, indicia of a condition, which condition relates specifically to an electronic
`visitor, for display of an advertisement. The condition can be, for example a bid or price willing
`to be paid for an advertisement, and indicates a condition for display of an advertisement of
`what price the publisher ad server must accept before the advertisement may be displayed. That
`condition relates specifically to the electronic visitor because the bid or price is specific to a
`particular ad impression, which will be displayed to the specific electronic visitor; additionally
`the bid or price is based on a profile attribute or attributes associated with that visitor. The ad
`impression is displayed to the electronic visitor when the electronic visitor visits the second
`media property at a time after the electronic visitor visits the first media property, subject to
`determining that the condition has been met (e.g., whether the server computer agrees to display
`the advertisement for the particular offer price provided by LinkedIn).
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`See, e.g., https://business.linkedin.com/marketing-solutions/native-advertising/linkedin-
`audience-network:
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`Case 1:23-cv-01373-UNA Document 1-14 Filed 12/01/23 Page 5 of 25 PageID #: 319
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`; https://www.linkedin.com/help/lms/answer/a421454?trk=hc-articlePage-peopleAlsoViewed:
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`; https://business.linkedin.com/marketing-solutions/native-advertising/linkedin-audience-
`network#get-started:
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`Case 1:23-cv-01373-UNA Document 1-14 Filed 12/01/23 Page 6 of 25 PageID #: 320
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`; https://www.linkedin.com/help/lms/answer/a423409:
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`; https://www.linkedin.com/help/lms/answer/a425378:
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`; https://www.linkedin.com/help/lms/answer/a425628?hcppcid=search:
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`Case 1:23-cv-01373-UNA Document 1-14 Filed 12/01/23 Page 7 of 25 PageID #: 321
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`Case 1:23-cv-01373-UNA Document 1-14 Filed 12/01/23 Page 8 of 25 PageID #: 322
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`; https://www.linkedin.com/legal/privacy-policy?src=or-search&veh=www.google.com%7Cor-
`search&trk=lms-25#data:
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`Case 1:23-cv-01373-UNA Document 1-14 Filed 12/01/23 Page 9 of 25 PageID #: 323
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`; https://www.linkedin.com/help/lms/answer/a418906:
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`; https://www.linkedin.com/business/marketing/blog/linkedin-ads/when-should-marketers-
`activate-their-ads-on-the-linkedin-audience-network:
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`Case 1:23-cv-01373-UNA Document 1-14 Filed 12/01/23 Page 10 of 25 PageID #: 324
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`; https://www.linkedin.com/help/linkedin/answer/a420372?src=or-
`search&veh=www.google.com%7Cor-search&trk=lms-25:
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`; https://www.linkedin.com/help/lms/answer/a420170:
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`Case 1:23-cv-01373-UNA Document 1-14 Filed 12/01/23 Page 11 of 25 PageID #: 325
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`; https://www.linkedin.com/help/lms/answer/a543144:
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`Case 1:23-cv-01373-UNA Document 1-14 Filed 12/01/23 Page 12 of 25 PageID #: 326
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`Case 1:23-cv-01373-UNA Document 1-14 Filed 12/01/23 Page 13 of 25 PageID #: 327
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`; https://www.linkedin.com/help/lms/answer/a420561?src=or-
`search&veh=www.google.com%7Cor-search&trk=lms-25:
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`Case 1:23-cv-01373-UNA Document 1-14 Filed 12/01/23 Page 14 of 25 PageID #: 328
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`; https://www.linkedin.com/business/marketing/blog/linkedin-ads/how-the-linkedin-ads-auction-
`works-and-how-you-can-benefit:
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`; https://www.iab.com/wp-content/uploads/2016/03/OpenRTB-API-Specification-Version-2-5-
`FINAL.pdf:
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`Case 1:23-cv-01373-UNA Document 1-14 Filed 12/01/23 Page 15 of 25 PageID #: 329
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`(b) wherein directing the indicia is based
`on information indicating to the computer
`system that at least one of a plurality of
`profile attributes is possibly applicable to
`the electronic visitor, which indicated
`profile attribute or attributes was received
`by the computer system as a result of the
`electronic visitor visiting the first media
`property; and
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`In LinkedIn’s Accused Instrumentalities, the act of authorizing in part (b) is based on
`information indicating at least one of a plurality of profile attributes possibly applicable to the
`electronic visitor, which indicated profile attribute or attributes was received by the computer
`system as a result of the electronic visitor visiting the first media property.
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`For example, the act of authorizing in part (b) (authorizing the third party server computer to
`automatically cause display of an advertisement) is based on information (e.g., user activity
`information / audience information) indicating at least one of a plurality of profile attributes
`possibly applicable to the electronic visitor, which indicated profile attribute or attributes was
`received by the system comprising one or more computers, e.g., the LinkedIn Audience
`Network, as a result of the electronic visitor visiting the first media property.
`
`See, e.g., evidence for claim limitations 37(a)-37(b) above;
`https://www.linkedin.com/help/lms/answer/a421454?trk=hc-articlePage-peopleAlsoViewed:
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`; https://business.linkedin.com/marketing-solutions/native-advertising/linkedin-audience-
`network#get-started:
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`Case 1:23-cv-01373-UNA Document 1-14 Filed 12/01/23 Page 16 of 25 PageID #: 330
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`; https://www.linkedin.com/help/lms/answer/a423409:
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`; https://www.linkedin.com/legal/privacy-policy?src=or-search&veh=www.google.com%7Cor-
`search&trk=lms-25#data:
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`Case 1:23-cv-01373-UNA Document 1-14 Filed 12/01/23 Page 17 of 25 PageID #: 331
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` https://www.linkedin.com/legal/cookie-policy:
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`Case 1:23-cv-01373-UNA Document 1-14 Filed 12/01/23 Page 18 of 25 PageID #: 332
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`Case 1:23-cv-01373-UNA Document 1-14 Filed 12/01/23 Page 19 of 25 PageID #: 333
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`Case 1:23-cv-01373-UNA Document 1-14 Filed 12/01/23 Page 20 of 25 PageID #: 334
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`; https://www.linkedin.com/help/lms/answer/a420561?src=or-
`search&veh=www.google.com%7Cor-search&trk=lms-25:
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`; https://www.linkedin.com/business/marketing/blog/linkedin-ads/how-the-linkedin-ads-auction-
`works-and-how-you-can-benefit:
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`Case 1:23-cv-01373-UNA Document 1-14 Filed 12/01/23 Page 21 of 25 PageID #: 335
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`(c) wherein the advertisement is
`correlated with the indicated profile
`attribute or attributes.
`
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`In LinkedIn’s Accused Instrumentalities, the advertisement is correlated with the indicated
`profile attribute or attributes.
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`For example, LinkedIn and its advertising partners (such as, e.g., operators of or affiliates with
`the second website) target the advertisement directed to the visitor to the second website based
`on profile data collected as a result of the visitor visiting the first media property, through, for
`example, Sponsored Content ads.
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`See, e.g., evidence and analysis for claim limitations 1(a)-1(b);
`https://business.linkedin.com/marketing-solutions/native-advertising/linkedin-audience-network:
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`Case 1:23-cv-01373-UNA Document 1-14 Filed 12/01/23 Page 22 of 25 PageID #: 336
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`; https://www.linkedin.com/help/lms/answer/a425628?hcppcid=search:
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`Case 1:23-cv-01373-UNA Document 1-14 Filed 12/01/23 Page 23 of 25 PageID #: 337
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`Case 1:23-cv-01373-UNA Document 1-14 Filed 12/01/23 Page 24 of 25 PageID #: 338
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`; https://www.linkedin.com/help/lms/answer/a420170:
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`Case 1:23-cv-01373-UNA Document 1-14 Filed 12/01/23 Page 25 of 25 PageID #: 339
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`; https://www.linkedin.com/help/lms/answer/a543144:
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