Case 1:24-cv-01301-CFC Document 16-3 Filed 02/18/25 Page 1 of 37 PageID #: 489
`
`Exhibit C
`
`
`
`
`
`
`
`
`
`

`

`eSESTAATA ATTATA
`
`USOO7669212B2
`US007669212B2
`
`(12) United States Patent
`US 7,669,212 B2
`a2) United States Patent
`(10) Patent No.:
`US 7,669,212 B2
`(0) Patent No.:
`Feb. 23, 2010
`(45) Date of Patent:
`Alao et al.
`Feb. 23, 2010
`(45) Date of Patent:
`Alao et al.
`
`(54) SERVICE PLATFORMSUITE MANAGEMENT
`(54) SERVICE PLATFORM SUITE MANAGEMENT
`SYSTEM
`SYSTEM
`(75) Inventors: Rachad Alao, Sunnyvale, CA (US); Jose
`(75)
`Inventors: Rachad Alao, Sunnyvale, CA (US); Jose
`Henrard, Paris (FR); Alain Delpuch,
`Henrard, Paris (FR); Alain Delpuch,
`Paris la Defense cedex (FR); Vincent
`Paris la Defense cedex (FR); Vincent
`Dureau, Palo Alto, CA (US); Vahid
`Dureau, Palo Alto, CA (US); Vahid
`Koussari-Amin, Los Altos, CA (US);
`Koussari-Amin, Los Altos, CA (US);
`Adam Benson, San Mateo, CA (US);
`Adam Benson,San Mateo, CA (US);
`Nicholas Fishwick, Mountain View, CA
`Nicholas Fishwick, Mountain View, CA
`(US); Waiman Lam, Union City, CA
`(US); Waiman Lam,Union City, CA
`(US); Matthew Huntington,
`(US); Matthew Huntington,
`Twickenham (GB)
`Twickenham (GB)
`(73) Assignee: OpenTV, Inc., San Francisco, CA (US)
`(73) Assignee: OpenTYV, Inc., San Francisco, CA (US)
`(*) Notice:
`Subject to any disclaimer, the term of this
`(*) Notice:
`Subject to any disclaimer, the term ofthis
`patent is extended or adjusted under 35
`patent is extended or adjusted under 35
`U.S.C. 154(b) by 1644 days.
`U.S.C. 154(b) by 1644 days.
`(21) Appl. No.: 10/061,136
`(21) Appl. No.: 10/061,136
`(22) Filed:
`Feb. 1, 2002
`(22)
`Filed:
`Feb. 1, 2002
`(65)
`Prior Publication Data
`(65)
`Prior Publication Data
`US 20O2/O147645 A1
`Oct. 10, 2002
`US 2002/0147645 Al
`Oct. 10, 2002
`Related U.S. Application Data
`Related U.S. Application Data
`(60) Provisional application No. 60/265,986, filed on Feb.
`(60) Provisional application No. 60/265,986, filed on Feb.
`2, 2001, provisional application No. 60/266,210, filed
`2, 2001, provisional application No. 60/266,210, filed
`on Feb. 2, 2001, provisional application No. 60/267,
`on Feb. 2, 2001, provisional application No. 60/267,
`876, filed on Feb. 9, 2001, provisional application No.
`876, filed on Feb. 9, 2001, provisional application No.
`60/269,261, filed on Feb. 15, 2001, provisional appli
`60/269,261, filed on Feb. 15, 2001, provisional appli-
`cation No. 60/279,543, filed on Mar. 28, 2001.
`cation No. 60/279,543, filed on Mar. 28, 2001.
`(51) Int. Cl.
`Int. Cl.
`(51)
`(2006.01)
`HO)4N 7/025
`(2006.01)
`HOAN 7/025
`(52) U.S. Cl. ............................... 725/32; 725/9; 725/34;
`(52) U.S.C ices 725/32; 725/9; 725/34;
`725/35; 725/36
`725/35; 725/36
`(58) Field of Classification Search ............. 725/34–36,
`(58) Field of Classification Search.............
`725/34—-36,
`725/9, 14
`725/9, 14
`See application file for complete search history.
`See application file for complete search history.
`References Cited
`References Cited
`U.S. PATENT DOCUMENTS
`U.S. PATENT DOCUMENTS
`5,870,562 A
`2f1999 Butman et al.
`5,870,562 A
`2/1999 Butman etal.
`(Continued)
`(Continued)
`
`(56)
`(56)
`
`FOREIGN PATENT DOCUMENTS
`FOREIGN PATENT DOCUMENTS
`T4958 1
`3/2000
`T49581
`3, 2000
`
`AU
`AU
`
`(Continued)
`(Continued)
`OTHER PUBLICATIONS
`OTHER PUBLICATIONS
`Notice of the Reason for Refusal in Japanese Patent Application No.
`Notice of the Reason for Refusal in Japanese Patent Application No.
`2002-563106; Mailed Sep. 18, 2007.
`2002-563106; Mailed Sep. 18, 2007.
`(Continued)
`(Continued)
`Primary Examiner Christopher Kelley
`Primary Examiner—Christopher Kelley
`Assistant Examiner Timothy R Newlin
`Assistant Examiner—Timothy R Newlin
`(74) Attorney, Agent, or Firm Rory D. Rankin; Meyertons
`(74) Attorney, Agent, or Firm—Rory D. Rankin; Meyertons
`Hood Kivlin Kowert & Goetzel, P.C.
`Hood Kivlin Kowert & Goetzel, P.C.
`
`(57)
`ABSTRACT
`(57)
`ABSTRACT
`The present invention provides a method and apparatus for
`The present invention provides a method and apparatus for
`managing the presentation and regulation of E-Commerce,
`managing the presentation and regulation of E-Commerce,
`content and service providers access in an interactive televi
`content and service providers access in an interactive televi-
`sion environment comprising interactions between a server, a
`sion environment comprising interactions betweena server, a
`client, and a service provider. Components are provided for
`client, and a service provider. Components are provided for
`managing and completing a purchase or delivery of an item
`managing and completing a purchase or delivery of an item
`offered by a service provider. A purchase transaction uses
`offered by a service provider. A purchase transaction uses
`client information comprising partial client information from
`client information comprising partial client information from
`the clientandalist of purchased items. Upon receiving partial
`the client and a list ofpurchased items. Uponreceivingpartial
`information from the client, the server retrieves correspond
`information from the client, the server retrieves correspond-
`ing additional related information within its database and
`ing additional related information within its database and
`transmits this retrieved data from the server, along with the
`transmits this retrieved data from the server, along with the
`list of purchased items to complete the transaction. Business
`list of purchased items to complete the transaction. Business
`Agents are provided for logging the transaction, creating an
`Agents are provided for logging the transaction, creating an
`electronic receipt, logging patches, logging error events, and
`electronic receipt, logging patches, logging error events, and
`viewer logging. The invention further comprises a method for
`viewer logging. The invention further comprises a method for
`measuring audience behavior and response to particular
`measuring audience behavior and response to particular
`events or programs and advertisements; and a method for
`events or programs and advertisements; and a method for
`adaptive delivery of advertisements to a client. Advertise
`adaptive delivery of advertisements to a client. Advertise-
`ments are scheduled according to an agreement and mani
`ments are scheduled according to an agreement and mani-
`fested into campaign rules and desired run times. A profile of
`fested into campaignrules and desired run times. A profile of
`a viewerthat resides on the client device is used as the criteria
`a viewer that resides on the client device is used as the criteria
`for selection of a particular advertisement from a broadcast
`for selection of a particular advertisement from a broadcast
`and for polling of audience viewing habits. The present inven
`and forpolling ofaudience viewing habits. The present inven-
`tion further monitors the integrity and connectivity of the
`tion further monitors the integrity and connectivity of the
`interactive television network and service providers.
`interactive television network andservice providers.
`
`64 Claims, 14 Drawing Sheets
`64 Claims, 14 Drawing Sheets
`
`238
`SERVICE
`SERVICE
`AAGER
`
`206
`
`
`
`240
`240
`VIEWER
`MANAGER
`WEER
`ANAGER
`
`
`
`242
`242
`TRANSACTION
`MANAGER
`RANSACTION
`AAEAGER
`
`244
`244
`ADVERTISING
`MANAGER
`ADWERISING
`ANAGER
`
`BSESSFNCOS
`
` 238
`BUSINESS FUNCTIONS
` =FBROADCAST _F—4
`
`Case 1:24-cv-01301-CFC Document 16-3 Filed 02/18/25 Page 2 of 37 PageID #: 490
`
`
`
`
`
`LINK
`
`2
`
`[]
`
`
`
`202>
`COMMUNICATION
`
`224
`
`224
`i
`
`CONTENT
`PLATFORM
`OAD BALANCER|
`FILTERS
`CNENT
`BUSINESS
`
`PAFOR
`FERS
`BSINESS
`AGENTS
`ti
`AGES
`POINT-TO-POINT (-——
`CONTENT
`
`CNEN
`CONVERSION
`204
`COMWERSION
`
`
`214
`
`24
`
`

`

`Case 1:24-cv-01301-CFC Document 16-3
`
`Filed 02/18/25
`
`Page 3 of 37 PagelD #: 491
`
`US 7,669,212 B2
`US 7,669,212 B2
`Page 2
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`Page 2
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`WO
`WO
`WO
`Wo
`wo
`WO
`wo
`WO
`WO
`wo
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`WO 00/18123
`3/2000
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`WOOOf 18123
`3, 2000
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`4/1999 Wagner
`WO 00/24192
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`4/1999 Wagner
`WO 00/62223
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`9/1999 Hartman et al.
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`
`Case 1:24-cv-01301-CFC Document 16-3 Filed 02/18/25 Page 3 of 37 PageID #: 491
`
`

`

`Case 1:24-cv-01301-CFC Document16-3
`
`Filed 02/18/25
`
`Page 4 of 37 PagelD #: 492
`
`U.S. Patent
`U.S. Patent
`
`Feb. 23, 2010
`Feb. 23, 2010
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`Case 1:24-cv-01301-CFC Document 16-3 Filed 02/18/25 Page 4 of 37 PageID #: 492
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`Case 1:24-cv-01301-CFC Document 16-3
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`Filed 02/18/25
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`Page 5 of 37 PagelD #: 493
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`Case 1:24-cv-01301-CFC Document 16-3
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`Case 1:24-cv-01301-CFC Document 16-3
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`Page 7 of 37 PagelD #: 495
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`Case 1:24-cv-01301-CFC Document 16-3 Filed 02/18/25 Page 8 of 37 PageID #: 496
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`Case 1:24-cv-01301-CFC Document 16-3
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`Case 1:24-cv-01301-CFC Document 16-3 Filed 02/18/25 Page 10 of 37 PageID #:
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`Case 1:24-cv-01301-CFC Document 16-3
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`U.S. Patent
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`Feb. 23, 2010
`Feb. 23, 2010
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`Case 1:24-cv-01301-CFC Document16-3
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`Filed 02/18/25
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`Page 13 of 37 PagelD #:
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`U.S. Patent
`U.S. Patent
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`Feb. 23, 2010
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`Case 1:24-cv-01301-CFC Document16-3
`502
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`Case 1:24-cv-01301-CFC Document 16- 3
`506
`506
`
`Filed 02/18/25
`
`Page 18 of 37 PagelD #:
`
`1.
`1
`SERVICE PLATFORM SUITE MANAGEMENT
`SERVICE PLATFORMSUTE MANAGEMENT
`SYSTEM
`SYSTEM
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`US 7,669,212 B2
`US 7,669,212 B2
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`CROSS REFERENCED TO RELATED
`CROSS REFERENCED TO RELATED
`APPLICATIONS
`APPLICATIONS
`
`This application claims priority from the USPTO provi
`This application claims priority from the USPTO provi-
`sional patent application entitled “A System for Adaptive
`sional patent application entitled “A System for Adaptive
`Control of Access, Content and Scheduling For Interactive
`Control of Access, Content and Scheduling For Interactive
`Television filed on Feb. 2, 2001, Ser. No. 60/265,986 which
`Television”filed on Feb. 2, 2001, Ser. No. 60/265,986 which
`is hereby incorporated herein by reference; USPTO provi
`is hereby incorporated herein by reference; USPTO provi-
`sional patent application entitled “A System for Adaptive
`sional patent application entitled “A System for Adaptive
`Control of Access, Content and Scheduling For Interactive
`Control of Access, Content and Scheduling For Interactive
`Television filed on Feb. 2, 2001, Ser. No. 60/266,210 which
`Television”filed on Feb. 2, 2001, Ser. No. 60/266,210 which
`is hereby incorporated herein by reference; USPTO provi
`is hereby incorporated herein by reference; USPTO provi-
`sional patent application entitled “A System for Adaptive
`sional patent application entitled “A System for Adaptive
`Control of Access, Content and Scheduling For Interactive
`Control of Access, Content and Scheduling For Interactive
`Television filed on Feb. 9, 2001, Ser. No. 60/267,876 which
`Television”filed on Feb. 9, 2001, Ser. No. 60/267,876 which
`is hereby incorporated herein by reference; and USPTO pro
`is hereby incorporated herein by reference; and USPTO pro-
`visional patent application entitled “A System for Adaptive
`visional patent application entitled “A System for Adaptive
`Control of Access, Content and Scheduling For Interactive
`Control of Access, Content and Scheduling For Interactive
`Television filed on Feb. 15, 2001, Ser. No. 60/269,261 which
`Television”filed on Feb. 15,2001, Ser. No. 60/269,261 which
`is hereby incorporated herein by reference; USPTO provi
`is hereby incorporated herein by reference; USPTO provi-
`sional patent application entitled “A System for Adaptive
`sional patent application entitled “A System for Adaptive
`Control of Access, Content and Scheduling For Interactive
`Control of Access, Content and Scheduling For Interactive
`Television filed on Mar. 28, 2001, Ser. No. 60/279,543
`Television” filed on Mar. 28, 2001, Ser. No. 60/279,543
`which is hereby incorporated herein by reference.
`whichis hereby incorporated herein by reference.
`
`COPYRIGHT NOTICE
`COPYRIGHT NOTICE
`
`A portion of the disclosure of this patent document con
`A portion of the disclosure of this patent document con-
`tains material (code listings and message listings) to which
`tains material (code listings and messagelistings) to which
`the claim of copyright protection is made. The copyright
`the claim of copyright protection is made. The copyright
`owner has no objection to the facsimile reproduction by any
`ownerhas no objection to the facsimile reproduction by any
`person of the patent document or the patent disclosure, as it
`person of the patent documentor the patent disclosure, as it
`appears in the U.S. Patent and Trademark Office file or
`appears in the U.S. Patent and Trademark Office file or
`records, but reserves all other rights whatsoever. Copyright
`records, but reserves all other rights whatsoever. Copyright
`2001 OpenTV, Inc.
`2001 OpenTY, Inc.
`
`BACKGROUND OF THE INVENTION
`BACKGROUND OF THE INVENTION
`
`10
`
`15
`
`20
`
`25
`25
`
`30
`30
`
`35
`35
`
`40
`40
`
`1. Field of the Invention
`1. Field of the Invention
`The present invention relates to managing a Suite of Ser
`The present invention relates to managing a suite of ser-
`vices in a distributed computer system, and in particular man
`vices ina distributed computer system,and in particular man-
`aging an interactive television system Suite of services pro
`45
`aging an interactive television system suite of services pro-
`45
`vided to a group of client subscribers.
`vided to a group of client subscribers.
`2. Summary of the Invention
`2. Summary ofthe Invention
`Interactive television systems can be used to provide a wide
`Interactive television systemscan be used to provide a wide
`variety of services to viewers. Interactive television systems
`variety of services to viewers. Interactive television systems
`are capable of delivering typical video program streams,
`are capable of delivering typical video program streams,
`interactive television applications, text and graphic images,
`interactive television applications, text and graphic images,
`web pages and other types of information. Interactive televi
`webpages andother types of information.Interactive televi-
`sion systems are also capable of registering viewer actions or
`sion systemsare also capable of registering vieweractions or
`responses and can be used for Such purposes as marketing,
`responses and can be used for such purposes as marketing,
`entertainment and education. Users or viewers may interact
`entertainment and education. Users or viewers may interact
`with the systems by ordering advertised products or services,
`with the systems by ordering advertised products orservices,
`competing against contestants in a game show, requesting
`competing against contestants in a game show,requesting
`specialized information regarding particular programs, or
`specialized information regarding particular programs, or
`navigating through pages of information.
`navigating through pages of information.
`Typically, a broadcast service provider or network operator
`Typically, a broadcast service provider or network operator
`generates an interactive television signal for transmission to a
`generates aninteractive television signal for transmissionto a
`viewer's television. The interactive television signal may
`viewer’s television. The interactive television signal may
`include an interactive portion consisting of application code
`includean interactive portion consisting of application code
`or control information, as well as an audio/video portion
`or control information, as well as an audio/video portion
`consisting of a television program or other informational
`consisting of a television program or other informational
`displays. The broadcast service provider combines the audio/
`displays. The broadcast service provider combinesthe audio/
`Video and interactive portions into a single signal for trans
`video and interactive portions into a single signal for trans-
`
`50
`50
`
`55
`55
`
`60
`60
`
`65
`65
`
`Case 1:24-cv-01301-CFC Document 16-3 Filed 02/18/25 Page 18 of 37 PageID #:
`
`2
`2
`mission to a receiver connected to the user’s television. The
`mission to a receiver connected to the user's television. The
`signal is generally compressed prior to transmission and
`signal is generally compressed prior to transmission and
`transmitted through typical broadcast channels, such as cable
`transmitted through typical broadcast channels, such as cable
`television (CATV) lines or direct satellite transmission sys
`television (CATV)lines or direct satellite transmission sys-
`tems.
`temS.
`Typically, the interactive functionality of the television is
`Typically, the interactive functionality of the television is
`controlled by a set-top box connected to the television. The
`controlled by a set-top box connected to the television. The
`set-top box receives a broadcast signal transmitted by the
`set-top box receives a broadcast signal transmitted by the
`broadcast service provider, separates the interactive portion
`broadcast service provider, separates the interactive portion
`from the audio-video portion and decompresses the respec
`from the audio-video portion and decompresses the respec-
`tive portions of the signal. The set-top box uses the interactive
`tive portions ofthe signal. The set-top box usesthe interactive
`information, for example, to execute an application while the
`information, for example, to execute an application while the
`audio/video information is transmitted to the television. The
`audio/video information is transmitted to the television. The
`set-top box may combine the audio/video information with
`set-top box may combinethe audio/video information with
`interactive graphics or audio generated by the interactive
`interactive graphics or audio generated by the interactive
`application prior to transmitting the information to the tele
`application prior to transmitting the informationto thetele-
`vision. The interactive graphics and audio may present addi
`vision. The interactive graphics and audio may present addi-
`tional information to the viewer or may prompt the viewer for
`tional information to the viewer or may promptthe viewerfor
`input. The set-top box may provide viewer input or other
`input. The set-top box may provide viewer input or other
`information to the broadcast service provider via a modem
`information to the broadcast service provider via a modem
`connection or cable.
`connection or cable.
`In accordance with their aggregate nature, interactive tele
`In accordance with their aggregate nature, interactive tele-
`vision systems provide content from numerous service pro
`vision systems provide content from numerousservice pro-
`viders in various different communication protocols that must
`viders in various different communication protocols that must
`be understood by the client or viewer who receives the infor
`be understoodby the client or viewer whoreceives the infor-
`mation from the broadcast service provider/network operator.
`mation from the broadcast service provider/network operator.
`Typically the client is a set top box with a processor possess
`Typically the client is a set top box with a processor possess-
`ing limited processing power. There is a need for an architec
`ing limited processing power. Thereis a need for an architec-
`ture that provides a comprehensive management Solution for
`ture that provides a comprehensive managementsolution for
`regulation of content, advertising and E-Commerce in an
`regulation of content, advertising and E-Commerce in an
`interactive television environment. Thereis also a need for a
`interactive television environment. There is also a need for a
`comprehensive architecture that provides adaptive control of
`comprehensive architecture that provides adaptive control of
`access, content and Scheduling in an interactive television
`access, content and scheduling in an interactive television
`environment. There is also a need for monitoring service
`environment. There is also a need for monitoring service
`provider and the platform connection of and content integrity
`providerandthe platform connection of and contentintegrity
`provided to the interactive television system.
`providedto the interactive television system.
`
`SUMMARY OF THE INVENTION
`SUMMARY OF THE INVENTION
`
`The present invention provides Service Platform Suite, a
`The present invention provides Service Platform Suite, a
`method and apparatus for managing the presentation and
`method and apparatus for managing the presentation and
`regulation of E-Commerce, content and service providers
`regulation of E-Commerce, content and service providers
`access in a distributed computer system. In particular, the
`access in a distributed computer system. In particular, the
`present invention operates in an interactive television envi
`present invention operates in an interactive television envi-
`ronment comprising interactions between a server, a client,
`ronment comprising interactions between a server, a client,
`and a service provider, where the client is a viewer, consumer
`and a service provider, where the client is a viewer, consumer
`or purchaser, the service provider is the vendor, and the server
`or purchaser, the service provideris the vendor, and the server
`facilitates the interaction between the client and the service
`facilitates the interaction between the client and the service
`provider. The present invention comprises a Service Platform
`provider. The present invention comprises a Service Platform
`Suite comprising components for managing and completing a
`Suite comprising components for managing and completing a
`purchase or delivery of an item offered by a service provider.
`purchaseor delivery of an item offered by a service provider.
`A service provider can be either external or internal to the
`A service provider can be either external or internal to the
`server. The invention supports three different scenarios for
`server. The invention supports three different scenarios for
`E-Commerce transactions. In a first scenario, referred to as
`E-Commercetransactions. In a first scenario, referred to as
`the pass-through scenario, information is passed directly
`the pass-through scenario,
`information is passed directly
`between a client and an external service provider. In a second
`between a client and an external service provider. In a second
`scenario, referred to as the partial-host scenario, the server
`scenario, referred to as the partial-host scenario, the server
`hosts a service catalog but passes the orders to the shops or
`hosts a service catalog but passes the orders to the shops or
`services for payment and fulfillment of orders. In a third
`services for payment and fulfillment of orders. In a third
`scenario, referred to as the full-host scenario, the server hosts
`scenario, referredto as the full-host scenario, the server hosts
`the catalog and also processes the orders.
`the catalog and also processes the orders.
`Preferably, the required information for a client to com
`Preferably, the required information for a client to com-
`plete a transac