Case 1:24-cv-01301-CFC Document 16-9 Filed 02/18/25 Page 1 of 34 PageID #: 629
`
`Exhibit I
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`

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`Case 1:24-cv-01301-CFC Document 16-9 Filed 02/18/25 Page 2 of 34 PageID #: 630
`Doc code: RCEX
`PTO/SB/30EFS (07-09)
`Doc description: Request for Continued Examination (RCE)
`Approved for use through 07/3112012. 0MB 0651-0031
`U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
`Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid 0MB control number.
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`REQUEST FOR CONTINUED EXAMINATION(RCE)TRANSMITTAL
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`I 2002-02-01
`
`Application
`Number
`First Named
`Inventor
`
`Alao
`
`10/061, 136
`
`Filing
`I
`Date
`
`Docket Number
`(if applicable)
`Examiner
`Name
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`5266-08205
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`Newlin, Timothy R.
`
`Art
`I
`Unit
`
`I 2623
`
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`EFS - Web 2.1.15
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`Case 1:24-cv-01301-CFC Document 16-9 Filed 02/18/25 Page 3 of 34 PageID #: 631
`Doc code: RCEX
`PTO/SB/30EFS (07-09)
`Approved for use through 07/3112012. 0MB 0651-0031
`Doc description: Request for Continued Examination (RCE)
`U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
`Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid 0MB control number.
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`Signature of Registered U.S. Patent Practitioner
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`Signature
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`/Rory D. Rankin/
`
`Name
`
`Rory D. Rankin
`
`Date (YYYY-MM-DD} 2009-08-02
`
`Registration Number
`
`47884
`
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`Case 1:24-cv-01301-CFC Document 16-9 Filed 02/18/25 Page 4 of 34 PageID #: 632
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`

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`Case 1:24-cv-01301-CFC Document 16-9 Filed 02/18/25 Page 5 of 34 PageID #: 633
`
`Application Serial No. 10/061,136 - Filed February 1, 2002
`
`TN IRE CLAIMS
`
`Please amend claims 1-4, 6, 15-19, 54- 58, 60, and 69-73, and add new claims 109-132 as
`indicated below.
`
`1.
`
`(Currently Amended) A method for managing an interactive television system
`
`compnsmg:
`
`accessing a campaign rule at a server, wherein the campaign rnle specifies which aue ar
`
`mare advertisements af a plurality of advertisements are ta be delivered ta a
`
`target, said target comprising at least aue client device;
`
`selecting mi-aue ar mare advertisements. at the server based on the campaign rule for
`
`delivery to a-tb.e_target, said target comprising at least one client device;
`
`sending the selected advertisement to the client device; -and
`
`deciding in a business filter at the client device, whether to store the selected aue ar mare
`
`advertisements. on the client device;
`
`receiving a client device user response ta the selected aue ar mare advertisements at a
`
`rnle generating component af the server, wherein the rnle generating component
`
`is caufigmed ta·
`
`apply aue ar mare rnles ta the user response ta predict forther user interests; and
`
`generate a new campaign rnle based au the predicted forther user interests;
`
`based au the new campaign rnle, the server selecting a new advertisement ta be delivered
`
`ta the target; and
`
`the server triggering a delivery manager ta deliver the new advertisement ta the target.
`
`2. (Currently Amended) The method of claim 1, further comprising:
`
`measuring the client device user responses. to the selected aue ar mare advertisements.;
`
`building a new campaign rule based on the client device user response,
`
`selecting an advertisement based on the new campaign rule, and
`
`sending the advertisement based on the new campaign rule to the target
`
`2 I 31
`
`

`

`Case 1:24-cv-01301-CFC Document 16-9 Filed 02/18/25 Page 6 of 34 PageID #: 634
`
`Application Serial No. 10/061,136 - Filed February 1, 2002
`
`staring iu a user information database, user profile information based au the client device
`user responses; and
`
`using the user profile information ta predict forther user interests
`
`3.
`
`(Currently Amended) The method of claim 1, further comprising:
`
`selecting the aue ar mare advertisements. based on the number of client device users
`
`watching.
`
`4.
`
`(Currently Amended) The method of claim 1, further comprising:
`
`selecting the aue ar mare advertisements. at the server based on a specified time frame.
`
`5.
`
`(Original) The method of claim 1, further comprising:
`
`accessing a delivery plan to obtain a list of advertisements to send next.
`
`6.
`
`(Currently Amended) The method of claim 1, further comprising:
`
`selecting the aue ar mare advertisements. based on at least one of advertisement priority,
`
`weight, minimum display time, back fill Boolean, intra-spot-session frequency cap, intra(cid:173)
`
`application frequency cap, industry exclusion, overall frequency cap, .and_minimum
`
`rotation interval, advertisement type and target type.
`
`7.
`
`(Original) The method of claim 1, further comprising:
`
`determining the target based on user profile, type of service and context.
`
`8.
`
`(Original) The method of claim 2, further comprising:
`
`generating the campaign rule based on associating a specified advertisement with a
`
`specified service.
`
`9.
`
`(Original) The method of claim 2, further comprising:
`
`3 I 31
`
`

`

`Case 1:24-cv-01301-CFC Document 16-9 Filed 02/18/25 Page 7 of 34 PageID #: 635
`
`Application Serial No. 10/061,136 - Filed February 1, 2002
`
`generating a report based on the user response.
`
`10.
`
`(Original) The method of claim 2, further comprising:
`
`building a product catalog for presentation to the target based on the user response.
`
`11.
`
`(Original) The method of claim 1 further comprising:
`
`sending a business filter to at least one client device.
`
`12.
`
`(Original) The method of claim 2, further comprising:
`
`measuring the user response in a client device gadget.
`
`13.
`
`(Original) The method of claim 2, further comprising:
`
`processing at the server, the user response to generate at least one of a new campaign
`
`rule, a new campaign and a new product catalog.
`
`14.
`
`(Original) The method of claim 2, further comprising:
`
`measuring click through rate, purchase rate and impressions.
`
`15.
`
`(Currently Amended) The method of claim 1, further comprising:
`
`sending the one or more advertisements to a client device gadget for rendering.
`
`16.
`
`(Currently Amended) The method of claim 1, further comprising:
`
`simulating a target attempt to determine if an advertising campaign can be fulfilled before
`
`sending the one or more advertisements.
`
`17.
`
`(Currently Amended) The method of claim 1, the one or more advertisements. further
`
`comprising at least one of a video, imagery and audio data.
`
`4 / 31
`
`

`

`Case 1:24-cv-01301-CFC Document 16-9 Filed 02/18/25 Page 8 of 34 PageID #: 636
`
`Application Serial No. 10/061,136 - Filed February 1, 2002
`
`18.
`
`(Currently Amended) The method of claim 1, the aue ar mare advertisements. further
`
`comprising at least one of an entertainment program and an interactive game.
`
`19.
`
`(Currently Amended) The method of claim 1, the aue ar mare advertisements. further
`
`comprising audio data.
`
`20.
`
`(Withdrawn) A method for managing services in an interactive television system
`
`compnsmg:
`
`determining entitlement to perform a transaction on an interactive television system for at
`
`least one of a client device, a service provider, a client device user and a service provider
`
`application; and
`
`providing permission to perform the transaction based on the entitlement.
`
`21.
`
`(Withdrawn) The method of claim 20, further comprising:
`
`transmitting a message having an intended recipient and containing a keyword, to a
`
`server between the client device and the service provider;
`
`performing an operation at the server on at least one of the message and a data repository
`
`based on the keyword; and
`
`forwarding the message from the server to the intended recipient.
`
`22.
`
`(Withdrawn) The method of claim 21 further comprising:
`
`logging transaction data for the message; and generating at least one of a patch bill or an
`
`e-receipt bill.
`
`23.
`
`(Withdrawn) The method of claim 20 further comprising:
`
`setting at least one of data access level, patching level, logging level, synchronous
`
`message condition and asynchronous message condition for the service provider within
`
`the interactive television system.
`
`5 I 31
`
`

`

`Case 1:24-cv-01301-CFC Document 16-9 Filed 02/18/25 Page 9 of 34 PageID #: 637
`
`Application Serial No. 10/061,136 - Filed February 1, 2002
`
`24.
`
`(Withdrawn) The method of claim 23 further comprising:
`
`setting the at least one of data access level, patching level, logging level, synchronous
`
`message condition and asynchronous message condition for the service provider in an
`
`individual message.
`
`25.
`
`(Withdrawn) The method of claim 20 further comprising:
`
`receiving a message from a client to a service provider in a server component, the
`
`message further comprising a persistent viewer identifier;
`
`replacing the persistent viewer identifier with a transient session identifier; and
`
`forwarding the message to the service provider.
`
`26.
`
`(Withdrawn) The method of claim 25 further comprising:
`
`generating the session identifier based on a persistent viewer identifier; and
`
`hiding the persistent viewer identifier from the service provider.
`
`27.
`
`(Withdrawn) The method of claim 26, further comprising:
`
`generating the session identifier based on the client device identifier and the client device
`
`user nick name
`
`28.
`
`(Withdrawn) The method of claim 27, further comprising:
`
`the client device identifier is inserted by the client device into a message before the
`
`message is sent to the service provider
`
`29.
`
`(Withdrawn) The method of claim 20, further comprising:
`
`receiving the message at the server from the client device;
`
`determining synchronous and asynchronous service provider message characteristics for
`
`the message from the client device to the service provider; and
`
`6 I 31
`
`

`

`Case 1:24-cv-01301-CFC Document 16-9 Filed 02/18/25 Page 10 of 34 PageID #:
`638
`
`Application Serial No. 10/061,136 - Filed February 1, 2002
`
`if the service provider message requirement allows asynchronous messages, sending a
`
`response to the client device from the server and storing the message in a queue at the
`
`server for transmission to the service provider at a later time, else if the service provider
`
`message requirement requires synchronous messaging, sending the client device message
`
`to a parser for immediate processing and transmission to the service provider.
`
`30.
`
`(Withdrawn) The method of claim 21, further comprising:
`
`storing a message in the client device for transmission to the service provider at a
`
`different time.
`
`31.
`
`(Withdrawn) The method of claim 21, further comprising:
`
`storing a table of permitted keywords and business agent objects which handle the
`
`permitted keywords.
`
`32.
`
`(Withdrawn) The method of claim 31, further comprising:
`
`determining a business agent for keyword; and
`
`passing the keyword to the business agent.
`
`33.
`
`(Withdrawn) The method of claim 31, further comprising:
`
`registering the business agent objects with the server comprising name, program
`
`identifier and permitted keywords.
`
`34.
`
`(Withdrawn) The method of claim 20, further comprising:
`
`storing for each application provided by the service provider a list of permitted keywords
`
`allowed.
`
`35.
`
`(Withdrawn) The method of claim 34, further comprising:
`
`loading the list of permitted keywords for an application when a message is received
`
`7 I 31
`
`

`

`Case 1:24-cv-01301-CFC Document 16-9 Filed 02/18/25 Page 11 of 34 PageID #:
`639
`
`Application Serial No. 10/061,136 - Filed February 1, 2002
`
`from that application.
`
`36.
`
`(Withdrawn) The method of claim 35, further comprising:
`
`scanning the message for a keyword;
`
`passing the permitted keyword to a business agent; and
`
`rejecting at least one of the keyword and the message, if the keyword is not in the list of
`
`permitted keywords.
`
`37.
`
`(Withdrawn) The method of claim 20 further comprising:
`
`accessing a table of characteristics for at least one of viewer information transaction
`
`information, configuration parameters, network information, service provider
`
`information, service provider application information and device information.
`
`38.
`
`(Withdrawn) The method of claim 37, further comprising:
`
`storing a portion of the information in the client device.
`
`39.
`
`(Withdrawn) The method of claim 38, further comprising:
`
`sending a portion of the information from the client device to the server in a message;
`
`and
`
`combining the portion of information received at the server with the information in the
`
`table at the server and forwarding the combined information to the intended recipient.
`
`40.
`
`(Withdrawn) The method of claim 20, further comprising:
`
`allowing a client device user to record personal information on the data repository.
`
`41.
`
`(Withdrawn) The method of claim 40, further comprising:
`
`sharing personal information on the data repository with other users in at least one of a
`
`permitted user group, the same household and the same client device.
`
`8 / 31
`
`

`

`Case 1:24-cv-01301-CFC Document 16-9 Filed 02/18/25 Page 12 of 34 PageID #:
`640
`
`Application Serial No. 10/061,136 - Filed February 1, 2002
`
`42.
`
`(Withdrawn) The method of claim 41, further comprising:
`
`performing an operation on the message based on the shared information from the data
`
`repository.
`
`43.
`
`(Withdrawn) The method claim 20, further comprising:
`
`monitoring connectivity of a component connected to the interactive television system;
`
`and
`
`monitoring the integrity of data provided by a service in the interactive television system.
`
`44.
`
`(Withdrawn) The method of claim 43, further comprising:
`
`monitoring the timeliness of a data provided to the interactive television system.
`
`45.
`
`(Withdrawn) The method of claim 43, further comprising:
`
`operating over different tier levels.
`
`46.
`
`(Withdrawn) The method of claim 45, wherein the method does not require a central
`
`database.
`
`47.
`
`(Withdrawn) The method of claim 43, further comprising:
`
`monitoring a connection for at least one of a service provider, broadcast equipment and
`
`broadcast stream tier.
`
`48.
`
`(Withdrawn) The method of claim 43, further comprising:
`
`generating an alert upon at least one of a hardware failure, a data service failure, a back
`
`channel failure, a scheduled update failure, and a scheduled MUX update failure.
`
`49.
`
`(Withdrawn) The method of claim 43 further comprising:
`
`9 I 31
`
`

`

`Case 1:24-cv-01301-CFC Document 16-9 Filed 02/18/25 Page 13 of 34 PageID #:
`641
`
`Application Serial No. 10/061,136 - Filed February 1, 2002
`
`generating a detailed map of at least one of the monitored component and the monitored
`
`service.
`
`50.
`
`(Withdrawn) The method of claim 49, further comprising:
`
`generating at least one of a summary view, a top view and a log view.
`
`51.
`
`(Withdrawn) The method of claim 50, further comprising:
`
`monitoring at least one of application server, broadcast head end and service provider.
`
`52.
`
`(Withdrawn) The method of claim 43, further comprising:
`
`displaying at least one of service, type of service, number of polls, percent responded,
`
`percent missed, down-time, period, number of alerts, average delay, maximum delay and
`
`minimum delay.
`
`53.
`
`(Withdrawn) The method of claim 43, further comprising;
`
`monitoring the status of an external server by sending a test to the external server; and
`
`generating an alert if there is no response from the external server to the test.
`
`54.
`
`(Currently Amended) A computer readable medium containing instructions that when
`
`executed by a computer cause the computer to:
`
`access a campaign rule at a server, wherein the campaign m)e specifies which ane ar
`
`mare advertisements af a plurality af advertisements are ta be delivered ta a
`
`target, said target comprising at least ane client device;
`
`select mi-ane ar mare advertisements. at the server based on the campaign rule for
`
`delivery to a-tb.e_target, said target comprising at least one client device;
`
`send the selected advertisement to the client device; -and
`
`decide in a business filter at the client device, whether to store the selected advertisement
`
`on the client device~
`
`10 / 31
`
`

`

`Case 1:24-cv-01301-CFC Document 16-9 Filed 02/18/25 Page 14 of 34 PageID #:
`642
`
`Application Serial No. 10/061,136 - Filed February 1, 2002
`
`receive a client device user response ta the selected aue ar mare advertisements at a mle
`
`generating component af the server, wherein the mle generating component is
`
`can fi gmed ta·
`
`apply aue ar mare mies ta the user response ta predict forther user interests; and
`
`generate a new campaign mle based au the predicted forther user interests;
`
`based au the new campaign rnle, cause the server ta select a new advertisement ta be
`
`delivered ta the target; and
`
`cause the server ta trigger a delivery manager ta deliver the new advertisement ta the
`
`target.
`
`55.
`
`(Currently Amended) The medium of claim 54, further comprising instructions that cause
`
`the computer to:
`
`measure the client device user responses. to the aue ar mare advertisement;
`
`build a new campaign rnle based au the client device user response;
`
`select au advertisement based au the new campaign mle; and
`
`send the advertisement based au the new campaign rnle ta the target
`
`stare iu a user information database, user profile information based au the client device
`
`user responses; and
`
`use the user profile information ta predict forther user interests
`
`56.
`
`(Currently Amended) The medium of claim 54, further comprising instructions that cause
`
`the computer to:
`
`select the aue ar mare advertisements. based on requested impressions.
`
`57.
`
`(Currently Amended) The medium of claim 54, further comprising instructions that cause
`
`the computer to:
`
`select the aue ar mare advertisements. based on the number of client device users
`
`watching.
`
`11 / 31
`
`

`

`Case 1:24-cv-01301-CFC Document 16-9 Filed 02/18/25 Page 15 of 34 PageID #:
`643
`
`Application Serial No. 10/061,136 - Filed February 1, 2002
`
`58.
`
`(Currently Amended) The medium of claim 54, further comprising instructions that cause
`
`the computer to:
`
`select the one or more advertisements. at the server based on a specified time frame.
`
`59.
`
`(Original) The medium of claim 54, further comprising instructions that cause the
`
`computer to:
`
`access a delivery plan to obtain a list of advertisements to send next.
`
`60.
`
`(Currently Amended) The medium of claim 54, further comprising instructions that cause
`
`the computer to:
`
`select the one or more advertisements. based on at least one of advertisement priority,
`
`weight, minimum display time, back fill Boolean, intra-spot-session frequency cap, intra(cid:173)
`
`application frequency cap, industry exclusion, overall frequency cap, .and_minimum
`
`rotation interval, advertisement type and target type.
`
`61.
`
`(Original) The medium of claim 54, further comprising instructions that cause the
`
`computer to:
`
`determine the target based on user profile, type of service and context.
`
`62.
`
`(Original) The medium of claim 55, further comprising instructions that cause the
`
`computer to:
`
`generate the campaign rule based on associating a specified advertisement with a
`
`specified service.
`
`63.
`
`(Original) The medium of claim 55, further comprising instructions that cause the
`
`computer to:
`
`generate a report based on the user response.
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`12 / 31
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`Case 1:24-cv-01301-CFC Document 16-9 Filed 02/18/25 Page 16 of 34 PageID #:
`644
`
`Application Serial No. 10/061,136 - Filed February 1, 2002
`
`64.
`
`(Original) The medium of claim 55, further comprising instructions that cause the
`
`computer to:
`
`build a product catalog for presentation to the target based on the user response.
`
`65.
`
`(Original) The medium of claim 54, further comprising instructions that cause the
`
`computer to:
`
`sending a business filter to at least one client device.
`
`66.
`
`(Original) The medium of claim 55, further comprising instructions that cause the
`
`computer to:
`
`measuring the user response in a client device gadget.
`
`67.
`
`(Original) The medium of claim 55, further comprising instructions that cause the
`
`computer to:
`
`process at the server, the user response to generate at least one of a new campaign rule, a
`
`new campaign and a new product catalog.
`
`68.
`
`(Original) The medium of claim 55, further comprising instructions that cause the
`
`computer to:
`
`measure click through rate, purchase rate and impressions.
`
`69.
`
`(Currently Amended) The medium of claim 54, further comprising instructions that cause
`
`the computer to:
`
`send the aue ar mare advertisements. to a client device gadget for rendering.
`
`70.
`
`(Currently Amended) The medium of claim 54, further comprising instructions that cause
`
`the computer to:
`
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`Case 1:24-cv-01301-CFC Document 16-9 Filed 02/18/25 Page 17 of 34 PageID #:
`645
`
`Application Serial No. 10/061,136 - Filed February 1, 2002
`
`simulate a target attempt to determine if an advertising campaign can be fulfilled before
`
`sending the one or more advertisements.
`
`71.
`
`(Currently Amended) The medium of claim 54, the one or more advertisements further
`
`comprising at least one of a video, imagery and audio data.
`
`72.
`
`(Currently Amended) The medium of claim 54, the one or more advertisements further
`
`comprising at least one of an entertainment program and an interactive game.
`
`73.
`
`(Currently Amended) The medium of claim 54, the one or more advertisements further
`
`comprising audio data.
`
`74.
`
`(Withdrawn) A computer readable medium containing instructions that when executed by
`
`a computer cause the computer to:
`
`determine entitlement to perform a transaction on an interactive television system for at
`
`least one of a client device, a service provider, a client device user and a service provider
`
`application; and
`
`provide permission to perform the transaction based on the entitlement.
`
`75.
`
`(Withdrawn) The medium of claim 74, further comprising instructions that cause the
`
`computer to:
`
`transmit a message having an intended recipient and containing a keyword, to a server
`
`between the client device and the service provider;
`
`perform an operation at the server on at least one of the message and a data repository
`
`based on the keyword; and
`
`forward the message from the server to the intended recipient.
`
`76.
`
`(Withdrawn) The medium of claim 75, further comprising instructions that cause the
`
`14 / 31
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`Case 1:24-cv-01301-CFC Document 16-9 Filed 02/18/25 Page 18 of 34 PageID #:
`646
`
`Application Serial No. 10/061,136 - Filed February 1, 2002
`
`computer to:
`
`log transaction data for the message; and
`
`generate at least one of a patch bill or an e-receipt bill.
`
`77.
`
`(Withdrawn) The medium of claim 74, further comprising instructions that cause the
`
`computer to::
`
`set at least one of data access level, patching level, logging level, synchronous message
`
`condition and asynchronous message condition for the service provider within the
`
`interactive television system.
`
`78.
`
`(Withdrawn) The medium of claim 77, further comprising instructions that cause the
`
`computer to:
`
`set the at least one of data access level, patching level, logging level, synchronous
`
`message condition and asynchronous message condition for the service provider in an
`
`individual message.
`
`79.
`
`(Withdrawn) The medium of claim 74, further comprising instructions that cause the
`
`computer to:
`
`receive a message from a client to a service provider in a server component, the message
`
`further comprising a persistent viewer identifier;
`
`replace the persistent viewer identifier with a transient session identifier; and
`
`forward the message to the service provider.
`
`80.
`
`(Withdrawn) The method of claim 79 further comprising:
`
`generating the session identifier based on a persistent viewer identifier; and
`
`hiding the persistent viewer identifier from the service provider.
`
`81.
`
`(Withdrawn) The medium of claim 80, further comprising instructions that cause the
`
`15 / 31
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`Case 1:24-cv-01301-CFC Document 16-9 Filed 02/18/25 Page 19 of 34 PageID #:
`647
`
`Application Serial No. 10/061,136 - Filed February 1, 2002
`
`computer to:
`
`generate the session identifier based on the client device identifier and the client device
`
`user nick name
`
`82.
`
`(Withdrawn) The medium of claim 81, further comprising instructions that cause the
`
`computer to:
`
`insert the client device identifier is by the client device into a message before the
`
`message is sent to the service provider.
`
`83.
`
`(Withdrawn) The medium of claim 74, further comprising instructions that cause the
`
`computer to:
`
`receive the message at the server from the client device;
`
`determine synchronous and asynchronous service provider message characteristics for
`
`the message from the client device to the service provider; and
`
`if the service provider message requirement allows asynchronous messages, send a
`
`response to the client device from the server and store the message in a queue at the
`
`server for transmission to the service provider at a later time, else if the service provider
`
`message requirement requires synchronous messaging, send the client device message to
`
`a parser for immediate processing and transmission to the service provider.
`
`84.
`
`(Withdrawn) The medium of claim 75, further comprising instructions that cause the
`
`computer to:
`
`store a message in the client device for transmission to the service provider at a different
`
`time.
`
`85.
`
`(Withdrawn) The medium of claim 75, further comprising instructions that cause the
`
`computer to:
`
`store a table of permitted keywords and business agent objects which handle the
`
`16 / 31
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`Case 1:24-cv-01301-CFC Document 16-9 Filed 02/18/25 Page 20 of 34 PageID #:
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`
`Application Serial No. 10/061,136 - Filed February 1, 2002
`
`permitted keywords.
`
`86.
`
`(Withdrawn)