`
`UNITED STATES DISTRICT COURT
`NORTHERN DISTRICT OF ILLINOIS
`
`EASTERN DIVISION
`
`
`Melissa Garza individually and on behalf of all
`others similarly situated,
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`1:22-cv-03098
`
`Plaintiff,
`
`
`
`- against -
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`Class Action Complaint
`
`Nestle USA, Inc.,
`
`
`
`Defendant
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`Jury Trial Demanded
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`Plaintiff alleges upon information and belief, except for allegations pertaining to Plaintiff,
`
`which are based on personal knowledge:
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`1. Nestle USA, Inc. (“Defendant”) manufactures, markets, and sells milk-based powder
`
`with iron (“infant formula”) to non-infants, designated as Gerber Good Start Grow (“Product”).
`
`I.
`
`MISLEADING REPRESENTATIONS THAT GERBER GOOD START GROW IS
`NUTRITIONALLY APPROPRIATE
`
`2.
`
`The American Academy of Pediatrics (AAP) recommends “exclusive breastfeeding
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`for the first 6 months of life with the addition of complementary foods and the continuation of
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`breastfeeding until at least 12 months of age.”
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`3.
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`Infant formula with added iron is the accepted alternative where breastfeeding is not
`
`an option. 21 C.F.R. § 106.3 (defining infant formula as “a food which purports to be or is
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`represented for special dietary use for infants [0-12 months] by reason of its simulation of human
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`milk or its suitability as a complete or partial substitute for human milk.”).
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`4.
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`The transition beyond the first twelve months is “critical for establishing healthy
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`Case: 1:22-cv-03098 Document #: 1 Filed: 06/14/22 Page 2 of 18 PageID #:2
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`dietary preferences and preventing obesity in children.”1
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`5. Defendant’s Good Start Grow, marketed for children between twelve and twenty-
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`four months old, recognizes the importance of this period in early development.
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`Nourishing toddler tummies.
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`The first 18 months are the most crucial time for your little one’s belly. Gerber Good Start
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`Grow has probiotics to help support your toddler's digestive health, as well as 2'-FL Human
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`Milk Oligosaccharide. HMO is a prebiotic just like one of those found at significant levels
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`in breastmilk.
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`The goodness inside.
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`Most toddlers aren’t getting the recommended amount of certain key nutrients. That’s why
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`Gerber Good Start Grow is designed with essential nutrients, like vitamins D and E, to help
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`fill common nutrient gaps, and has DHA and iron to support brain development.
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`
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`6.
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`The formula trade group, Infant Nutrition Council of America, which includes the
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`
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`manufacture of Gerber Good Start Grow, stated that “transition formulas” can be used to fill
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`nutrition gaps beyond 12 months.2
`
`
`1 Jennifer L. Harris, and Jennifer L. Pomeranz, "Infant formula and toddler milk marketing: opportunities to address
`harmful practices and improve young children’s diets." Nutrition Reviews (2020).
`2 Olga Khazan, The Ominous Rise of Toddler Milk, Baby-formula sales are slumping, so the companies that make it
`have turned to supplements for 3-year-olds, December 29, 2020.
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`2
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`7. However, a global consensus of pediatric health organizations, including the
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`American Academy of Pediatrics (AAP) Committee on Nutrition and the relevant Sub-Committee
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`of the World Health Organization (WHO) reached the opposite conclusion.
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`8.
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`These groups advise that beyond twelve months, children’s nutritional needs should
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`be met with whole cow's milk, water, and healthy whole foods as part of a balanced diet, and that
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`transition formula “is not recommended.”3
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`II.
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`DEFENDANT’S GOOD START GROW IS IDENTICAL TO ITS INFANT
`FORMULA EVEN THOUGH IT IS NOT RECOMMENDED FOR DIETARY
`NEEDS OF TARGET GROUP
`
`9.
`
`Since 2003, rates of breastfeeding have increased significantly, resulting in a
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`decrease in sales of infant formula.
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`10. To make up for declining sales of infant formulas, companies have introduced
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`products marketed as “transition formulas,” “follow-on formulas,” “weaning formulas,” “toddler
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`milks,” and “growing-up milks” (“GUMs”) (collectively, “Transition Formulas”) to children
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`between twelve and thirty-six months old.4
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`11. U.S. Nielsen data shows advertising spending on transition formula quadrupled
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`between 2003 and 2015, with sales increasing almost threefold.
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`12. Companies like Defendant capitalize on consumers’ familiarity and acceptance of
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`federally approved infant formula and continue selling it to them when their children are no longer
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`infants, defined as zero to twelve months old.
`
`
`3 AAP Committee on Nutrition, 1988. Follow-on formulas follow-up or weaning formulas. Pediatrics 83, 1067 1989;
`World Health Organization, July 17, 2013. Information concerning the use and marketing of follow-up formula.
`4 Jennifer L. Pomeranz, Maria J. Romo Palafox, and Jennifer L. Harris. "Toddler drinks, formulas, and milks: Labeling
`practices and policy implications." Preventive medicine 109 (2018): 11-16 (citing American Academy of Pediatrics
`(AAP) Committee on Nutrition and World Health Organization (WHO) findings).
`
`3
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`
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`13. Defendant’s Good Start Gentle Pro Infant Formula (left) is advertised and marketed
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`in a way that is near-identical to its Good Start Grow “Toddler Drink” (“transition formula”),
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`through common labeling formats, images, design, type size, fonts, call-outs, and graphics.
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`
`
`
`
`
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`14. This State’s regulations for labeling are identical to those established by the Food
`
`and Drug Administration (“FDA”) and require companies to identify and describe a product in a
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`truthful way that distinguishes it from other products.
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`4
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`
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`Case: 1:22-cv-03098 Document #: 1 Filed: 06/14/22 Page 5 of 18 PageID #:5
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`15. The Infant Formula and Toddler Drink have identical statements of identity: “Milk
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`Based Powder.”
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`Infant Formula with Iron
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`Transition Formula
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`
`
`
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`16. The identical statement of identity for the Toddler Drink fails to indicate how it is
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`different from the Infant Formula.
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`17. This harms caregivers purchasing these items for children because the nutritional
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`requirements of infants are different from children between twelve and twenty-four months.
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`18. The similarity of the representations continue:
`
`Infant Formula
`
`Toddler Drink
`
`0 – 12 Months
`
`12 – 24 Months
`
`For complete nutrition & advanced comfort Tailored nutrition for toddlers
`
`Everyday Probiotics;
`
`Everyday Probiotics;
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`Digestive Health & immune support
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`Digestive Health & immune support
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`Brain & eye development; DHA
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`Brain development; DHA & Iron
`
`
`
`Strong bones & teeth; Calcium & Vitamin D
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`Easy to digest – Comfort Proteins
`
`
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`2’ – FL; HMO Immune Support
`
`
`2’ – FL; HMO Immune Support
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`19. Through the similar representations, caregivers get the incorrect impression that the
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`Gerber Good Start Grow Toddler Drink is the “next step” for children beyond infancy.
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`20. The identical labeling elements further this impression and ride the coattails of the
`
`5
`
`
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`Case: 1:22-cv-03098 Document #: 1 Filed: 06/14/22 Page 6 of 18 PageID #:6
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`carefully regulated infant formula products to drive sales.
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`III. GERBER GOOD START GROW TODDLER DRINK IS NUTRITIONALLY
`INCONSISTENT WITH EXPERT ADVICE
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`21. Child nutrition experts universally oppose consumption of added sugars by children
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`between twelve and twenty-four months.
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`22. However, Gerber Good Start Grow Toddler Drink contains 15 grams of added sugar,
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`shown on the Nutrition Facts.
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`
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`6
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`23. The added sugars are identified in the fine print of the ingredient list as “Corn
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`Maltodextrin” (corn syrup) and “Sugar.”
`
`CORN
`DRY MILK,
`NONFAT
`INGREDIENTS:
`MALTODEXTRIN, VEGETABLE OILS
`(HIGH-OLEIC
`SAFFLOWER,
` SOY, PALM OLEIN, AND COCONUT),
`SUGAR, AND LESS THAN 2% OF: POTASSIUM PHOSPHATE,
`CALCIUM PHOSPHATE, SOY LECITHIN, CALCIUM
`CITRATE, POTASSIUM CITRATE, CALCIUM CHLORIDE,
`MAGNESIUM PHOSPHATE, CHOLINE BITARTRATE, M.
`ALPINA OIL*, C. COHNII OIL**, SODIUM ASCORBATE,
`FERROUS SULFATE, B. LACTIS CULTURES, MIXED
`TOCOPHEROLS, ASCORBYL
`PALMITATE, ALPHA-
`TOCOPHERYL ACETATE, ZINC SULFATE, NIACINAMIDE,
`CALCIUM PANTOTHENATE, RIBOFLAVIN, PYRIDOXINE
`HYDROCHLORIDE, VITAMIN A ACETATE, THIAMINE
`MONONITRATE, MANGANESE SULFATE, FOLIC ACID,
`BIOTIN, VITAMIN D3.
`
`
`
`
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`24. Even if caregivers scrutinize the packaging and discover the added sugars, they are
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`not told that giving foods to children over twelve months with added sugars is inconsistent and
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`contrary to their nutritional needs.5
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`25. Beyond containing added sugars, Good Start Grow contains less protein, equivalent
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`calories and almost fifty percent more carbohydrates (sugars) than whole cow’s milk.
`
`
`5 Maria J Romo-Palafox and JL Pomeranz et al., “Infant formula and toddler milk marketing and caregiver's provision
`to young children,” Journal of Maternal and Child Nutrition, vol. 16,3 (2020): e12962. doi:10.1111/mcn.12962
`
`7
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`
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`Case: 1:22-cv-03098 Document #: 1 Filed: 06/14/22 Page 8 of 18 PageID #:8
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`Nutritional Composition for 8 fl. oz.
`
`Nutrient
`
`Unit
`
`Whole Cow’s Milk
`
`Gerber Good Start
`Grow Stage 3
`
`Energy
`
`cal
`
`Protein
`
`Total Fat
`
`g
`
`g
`
`Carbohydrate g
`
`
`
`149
`
`7.69
`
`7.98
`
`12.8
`
`149
`
`4.57
`
`5.71
`
`18.3
`
`26. According to the price of the Product on third-party websites, the Product costs
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`$17.48 per 680 grams.
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`27. According to the Retail Milk Price Reports of the United States Department of
`
`Agriculture (“USDA”), whole milk in Chicago costs approximately $3.85 per gallon.
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`28. This means Gerber Good Start Grow Stage 3 is almost four times the cost of the
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`recommended alternative and nutritionally superior choice of whole cow’s milk.6
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`
`
`
`
`
`
`
`
`
`
`Price
`
`
`
`
`
`Price ($/100 g)
`
`
`Price ($/8 fl oz)
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`Price ($/gallon)
`
`0.15
`
`0.29
`
`4.68
`
`Gerber Good Start
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`Cow’s (whole)
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`Grow Stage 3
`
`
`
`
`
`
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`0.59
`
`1.17
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`18.76
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`29. The similar labeling of the Infant Formula and Good Start Grow causes caregivers,
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`like Plaintiff, to make inaccurate and ill-advised nutritional purchasing decisions.
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`30. For instance, a study of caregivers’ understanding of transition formula labeling
`
`
`6 Consensus Statement, Healthy Beverage Consumption in Early Childhood: Recommendations from Key National
`Health and Nutrition Organizations, Robert Wood Johnson Foundation, Healthy Eating Research, Sept. 2019.
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`8
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`
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`Case: 1:22-cv-03098 Document #: 1 Filed: 06/14/22 Page 9 of 18 PageID #:9
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`concluded that 52% expected these products to “give toddlers nutrition that they wouldn’t get from
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`other sources.”7
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`31. Public health research has shown that use of products such as Good Start Grow
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`results in prolonged use of expensive, re-branded, infant formula instead of transitioning infants
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`to cow’s milk, water, and other healthy foods.
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`32. 70% of persons surveyed believed transition formulas like Good Start Grow is a
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`suitable drink for children in this age range, despite expert opinions that they offer “no unique
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`nutritional value beyond what could be achieved through a nutritionally adequate diet;
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`furthermore, they contribute added sugars to diet.”
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`IV. CONCLUSION
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`33. Defendant misrepresented the Product through affirmative statements, half-truths,
`
`and omissions.
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`34. Defendant sold more of the Product and at a higher price than it would have in
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`absence of this misconduct, resulting in additional profits at the expense of consumers.
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`35. Had Plaintiff and class members known the truth, they would not have bought the
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`Product or would have paid less for it.
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`36. As a result of the false and misleading representations, the Product is sold at a
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`premium price, approximately no less than no less than the Product costs $17.48 per 680 grams,
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`excluding tax, compared to other similar products represented in a non-misleading way, and higher
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`than it would be sold for absent the misleading representations and omissions.
`
`
`7 Maria J Romo-Palafox and JL Pomeranz et al., Marketing claims on infant formula and toddler milk packages: What
`do caregivers think they mean? , UCONN Rudd Center for Food Policy & Obesity, September 2019.
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`9
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`Jurisdiction and Venue
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`37.
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`Jurisdiction is proper pursuant to Class Action Fairness Act of 2005 (“CAFA”). 28
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`U.S.C. § 1332(d)(2).
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`38. The aggregate amount in controversy exceeds $5 million, including any statutory
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`damages, exclusive of interest and costs.
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`39. Plaintiff Melissa Garza is a citizen of Illinois.
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`40. Defendant Nestle USA, Inc. is a Delaware corporation with a principal place of
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`business in Arlington, Arlington County, Virginia.
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`41. The class of persons Plaintiff seeks to represent includes persons who are citizens of
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`different states from which Defendant is a citizen.
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`42. The members of the class Plaintiff seeks to represent are more than 100, because the
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`Product has been offered and sold for several years, with the representations described here, in the
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`states covered by Plaintiff’s proposed classes.
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`43. The Product is available to consumers from grocery stores, dollar stores, warehouse
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`club stores, drug stores, convenience stores, big box stores, and online.
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`44. Venue is in the Eastern Division in this District because a substantial part of the
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`events or omissions giving rise to these claims occurred in Cook County, including Plaintiff’s
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`purchase, consumption, and/or use of the Product and awareness and/or experiences of and with
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`the issues described here.
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`Parties
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`45. Plaintiff Melissa Garza is a citizen of Hickory Hills, Cook County, Illinois.
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`46. Defendant Nestle USA, Inc. is a Delaware corporation with a principal place of
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`business in Arlington, Virginia, Arlington County.
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`10
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`47. Defendant’s registered agent in its state of incorporation is The Corporation Trust
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`Company, 1209 N Orange St Wilmington DE 19801.
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`48. Defendant’s registered agent in its state of principal place of business is C T
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`Corporation System, 4701 Cox Rd Ste 285 Glen Allen VA 23060.
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`49. Defendant is synonymous with baby food, and the largest, most respected company
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`which purports to provide nutrition to young and growing children.
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`50. The Product is available to consumers from grocery stores, dollar stores, warehouse
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`club stores, drug stores, convenience stores, big box stores, and online.
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`51. Plaintiff purchased the Product on at least one occasions within the statutes of
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`limitations for each cause of action alleged, at stores including Buy Buy Baby, 290 Orland Park
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`Pl, Orland Park IL 60462-3855 between 2020 and 2021, and/or among other times.
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`52. Plaintiff bought the Product because she wanted a food which was nutritionally
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`adequate for a child between twelve and twenty-four months, as she was entrusted with a legally
`
`required duty to care for such a child.
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`53. Plaintiff did not expect the Product was of the type which global health bodies have
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`criticized and condemned for the reasons herein.
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`54. Plaintiff relied on the words, terms coloring, descriptions, layout, placement,
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`packaging, tags, and/or images on the Product, on the labeling, statements, omissions, claims, and
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`instructions, made by Defendant or at its directions, in digital, print and/or social media, which
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`accompanied the Product and separately, through in-store, digital, audio, and print marketing.
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`55. Plaintiff bought the Product at or exceeding the above-referenced price.
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`56. Plaintiff would not have purchased the Product if she knew the representations and
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`omissions were false and misleading or would have paid less for it.
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`11
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`57. Plaintiff chose between Defendant’s Product and products represented similarly, but
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`which did not misrepresent their attributes, requirements, instructions, features, and/or
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`components.
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`58. The Product was worth less than what Plaintiff paid, and she would not have paid as
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`much absent Defendant’s false and misleading statements and omissions.
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`59. Plaintiff intends to, seeks to, and will purchase the Product again when she can do so
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`with the assurance that Product’s representations about its adequacy, components and ingredients
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`are consistent with its representations.
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`60. Plaintiff is unable to rely on the labeling and representations not only of this Product,
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`but other similar infant formulas, because she is unsure whether those representations are truthful.
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`Class Allegations
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`61. Plaintiff seeks certification under Fed. R. Civ. P. 23 of the following classes:
`
`Illinois Class: All persons in the State of Illinois who
`purchased
`the Product during
`the statutes of
`limitations for each cause of action alleged; and
`
`Consumer Fraud Multi-State Class: All persons in
`the States of Iowa, Arkansas, Wyoming, North
`Dakota, and Utah who purchased the Product during
`the statutes of limitations for each cause of action
`alleged.
`
`62. Common questions of issues, law, and fact predominate and include whether
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`Defendant’s representations were and are misleading and if Plaintiff and class members are entitled
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`to damages.
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`63. Plaintiff’s claims and basis for relief are typical to other members because all were
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`subjected to the same unfair, misleading, and deceptive representations, omissions, and actions.
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`12
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`64. Plaintiff is an adequate representative because her interests do not conflict with other
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`members.
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`65. No individual inquiry is necessary since the focus is only on Defendant’s practices
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`and the class is definable and ascertainable.
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`66.
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`Individual actions would risk inconsistent results, be repetitive and are impractical
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`to justify, as the claims are modest relative to the scope of the harm.
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`67. Plaintiff's counsel is competent and experienced in complex class action litigation
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`and intends to protect class members’ interests adequately and fairly.
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`68. Plaintiff seeks class-wide injunctive relief because the practices continue.
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`Illinois Consumer Fraud and Deceptive Business Practices Act
`(“ICFA”), 815 ILCS 505/1, et seq.
`
`(Consumer Protection Statute)
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`69. Plaintiff incorporates by reference all preceding paragraphs.
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`70. Plaintiff and class members desired to purchase a product which was nutritionally
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`appropriate for a child between twelve and twenty-four months.
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`71. Defendant’s false, misleading, and deceptive representations and omissions are
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`material in that they are likely to influence consumer purchasing decisions.
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`72. Defendant misrepresented the Product through statements, omissions, ambiguities,
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`half-truths and/or actions.
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`73. Plaintiff relied on the representations and omissions to believe the Product was
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`nutritionally appropriate for a child between twelve and twenty-four months.
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`74. Plaintiff and class members would not have purchased the Product or paid as much
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`if the true facts had been known, suffering damages.
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`13
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`Violation of State Consumer Fraud Acts
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`(On Behalf of the Consumer Fraud Multi-State Class)
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`75. The Consumer Fraud Acts of the States in the Consumer Fraud Multi-State Class are
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`similar to the consumer protection statute invoked by Plaintiff and prohibit the use of unfair or
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`deceptive business practices in the conduct of commerce.
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`76. The members of the Consumer Fraud Multi-State Class reserve their rights to assert
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`their consumer protection claims under the Consumer Fraud Acts of the States they represent
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`and/or the consumer protection statute invoked by Plaintiff.
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`77. Defendant intended that members of the Consumer Fraud Multi-State Class would
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`rely upon its deceptive conduct.
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`78. As a result of Defendant’s use of artifice, and unfair or deceptive acts or business
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`practices, the members of the Consumer Fraud Multi-State Class sustained damages.
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`79. Defendant’s conduct showed motive and a reckless disregard of the truth such that
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`an award of punitive damages is appropriate.
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`Breaches of Express Warranty,
`Implied Warranty of Merchantability/Fitness for a Particular Purpose and
`Magnuson Moss Warranty Act, 15 U.S.C. §§ 2301, et seq.
`
`80. The Product was manufactured, identified, distributed, marketed, and sold by
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`Defendant and expressly and impliedly warranted to Plaintiff and class members that it possessed
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`functional, nutritional, organoleptic, sensory and/or qualitative attributes which it did not.
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`81. Defendant directly marketed the Product to Plaintiff and consumers through its
`
`advertisements and marketing, through various forms of media, on the packaging, in print
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`circulars, direct mail, product descriptions distributed to resellers, and targeted digital advertising.
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`82. Defendant knew the product attributes that potential customers like Plaintiff were
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`14
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`Case: 1:22-cv-03098 Document #: 1 Filed: 06/14/22 Page 15 of 18 PageID #:15
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`seeking and developed its marketing and labeling to directly meet those needs and desires.
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`83. Defendant’s representations about the Product were conveyed in writing and
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`promised it would be defect-free, and Plaintiff understood this meant that it was nutritionally
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`appropriate for a child between twelve and twenty-four months.
`
`84. Defendant’s representations affirmed and promised that the Product was nutritionally
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`appropriate for a child between twelve and twenty-four months.
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`85. Defendant described the Product so Plaintiff and consumers believed it was
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`nutritionally appropriate for a child between twelve and twenty-four months, which became part
`
`of the basis of the bargain that it would conform to its affirmations and promises.
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`86. Defendant had a duty to disclose and/or provide non-deceptive descriptions and
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`marketing of the Product.
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`87. This duty is based on Defendant’s outsized role in the market for this type of Product
`
`– the most well-known baby food company, famous for its “Gerber Babies.”
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`88. Defendant had a special duty to Plaintiff because it capitalized on its reputation in
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`the field of infant formula, a highly regulated product, to drive sales in an unregulated area.
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`89. Plaintiff recently became aware of Defendant’s breach of the Product’s warranties.
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`90. Plaintiff provided or will provide notice to Defendant, its agents, representatives,
`
`retailers, and their employees.
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`91. Defendant received notice and should have been aware of these issues due to
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`complaints by regulators, academics, competitors, and consumers, to its main offices over the past
`
`several years.
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`92. The Product did not conform to its affirmations of fact and promises due to
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`Defendant’s actions and was not merchantable because it was not fit to pass in the trade as
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`15
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`advertised.
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`93. The Product was not merchantable because Defendant had reason to know the
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`particular purpose for which the Product was bought by Plaintiff, because she expected it was
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`nutritionally appropriate for a child between twelve and twenty-four months, and she relied on
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`Defendant’s skill and judgment to select or furnish such a suitable product.
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`94. Plaintiff and class members would not have purchased the Product or paid as much
`
`if the true facts had been known, suffering damages.
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`Negligent Misrepresentation
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`95. Defendant had a duty to truthfully represent the Product, which it breached.
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`96. This duty was non-delegable, and based on Defendant’s position, holding itself out
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`as having special knowledge and experience in the field of baby and infant formula products.
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`97. Defendant’s representations and omissions regarding the Product went beyond the
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`specific representations on the packaging, as they incorporated the extra-labeling promises and
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`commitments to quality, transparency and putting customers first, that it has been known for.
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`98. These promises were outside of the standard representations that other companies
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`may make in a standard arms-length, retail context.
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`99. The representations took advantage of consumers’ cognitive shortcuts made at the
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`point-of-sale and their trust in Defendant.
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`100. Plaintiff and class members reasonably and justifiably relied on these negligent
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`misrepresentations and omissions, which served to induce, and did induce, their purchases of the
`
`Product.
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`101. Plaintiff and class members would not have purchased the Product or paid as much
`
`if the true facts had been known, suffering damages.
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`16
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`Fraud
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`102. Defendant misrepresented and/or omitted the attributes and qualities of the Product.
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`103. Moreover, the records Defendant is required to maintain, and/or the information
`
`inconspicuously disclosed to consumers, provided it with actual and constructive knowledge of
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`the falsity and deception, through statements and omissions.
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`104. Defendant knew of the issues described here yet did not address them.
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`105. Defendant’s fraudulent intent is evinced by careful labeling to make it appear that
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`the Gerber Good Start Grow was a product line “extension” of its infant formula product, and
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`shared attributes such as its approval by federal regulators for the needs of the age group it was
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`marketed towards.
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`Unjust Enrichment
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`106. Defendant obtained benefits and monies because the Product was not as represented
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`and expected, to the detriment and impoverishment of Plaintiff and class members, who seek
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`restitution and disgorgement of inequitably obtained profits.
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`Jury Demand and Prayer for Relief
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`Plaintiff demands a jury trial on all issues.
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` WHEREFORE, Plaintiff prays for judgment:
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`1. Declaring this a proper class action, certifying Plaintiff as representative and the
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`undersigned as counsel for the class;
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`2. Entering preliminary and permanent injunctive relief by directing Defendant to correct the
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`challenged practices to comply with the law;
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`Case: 1:22-cv-03098 Document #: 1 Filed: 06/14/22 Page 18 of 18 PageID #:18
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`3. Injunctive relief to remove, correct and/or refrain from the challenged practices and
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`representations, and restitution and disgorgement for members of the class pursuant to the
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`applicable laws;
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`4. Awarding monetary damages, statutory and/or punitive damages pursuant to any statutory
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`claims and interest pursuant to the common law and other statutory claims;
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`5. Awarding costs and expenses, including reasonable fees for Plaintiff's attorneys and
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`experts; and
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`6. Other and further relief as the Court deems just and proper.
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`Dated: June 14, 2022
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`Respectfully submitted,
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` /s/Spencer Sheehan
`Sheehan & Associates, P.C.
`Spencer Sheehan
`60 Cuttermill Rd Ste 412
`Great Neck NY 11021
`Tel: (516) 268-7080
`spencer@spencersheehan.com
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