throbber
Case 3:21-cv-00021 Document 1 Filed 01/08/21 Page 1 of 44 Page ID #1
`
`UNITED STATES DISTRICT COURT
`FOR THE SOUTHERN DISTRICT OF ILLINOIS
`
`BARBARA PIPER, as Executrix of the Estate of
`MICHAEL PIPER, Deceased, on behalf of herself and
`all others similarly situated,
`
`Plaintiff,
`
`
`v.
`
`BAYER CROPSCIENCE LP, BAYER
`CROPSCIENCE, INC., CORTEVA INC., CARGILL
`INCORPORATED, BASF CORPORATION,
`SYNGENTA CORPORATION, WINFIELD
`SOLUTIONS, LLC, UNIVAR SOLUTIONS, INC.,
`FEDERATED CO-OPERATIVES LTD., CHS INC.,
`NUTRIEN AG SOLUTIONS INC., GROWMARK
`INC., SIMPLOT AB RETAIL SUB, INC., AND
`TENKOZ INC.
`
`
`Defendants.
`
`
`
`
`
`
`
`Docket No. 3:21-cv-21
`
`
`
`CLASS ACTION COMPLAINT
`
`
`JURY TRIAL DEMANDED
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`

`

`Case 3:21-cv-00021 Document 1 Filed 01/08/21 Page 2 of 44 Page ID #2
`

`
`TABLE OF CONTENTS
`
`
`INTRODUCTION .......................................................................................................................... 1 
`JURISDICTION AND VENUE ..................................................................................................... 3 
`PARTIES ........................................................................................................................................ 3 
`A. Plaintiff .................................................................................................................................... 3 
`B. The Manufacturer Defendants ................................................................................................. 3 
`C. The Wholesaler Defendants .................................................................................................... 4 
`D. The Retailer Defendants .......................................................................................................... 5 
`SUBSTANTIVE ALLEGATIONS ................................................................................................ 6 
`TRADE AND COMMERCE ........................................................................................................ 14 
`THE RELEVANT MARKETS..................................................................................................... 14 
`ANTITRUST IMPACT ................................................................................................................ 14 
`ANTITRUST INJURY ................................................................................................................. 15 
`CLASS ACTION ALLEGATIONS ............................................................................................. 15 
`STANDING TO SEEK RELIEF .................................................................................................. 17 
`EQUITABLE TOLLING AND FRAUDULENT CONCEALMENT ......................................... 18 
`CLAIMS FOR RELIEF ................................................................................................................ 19 
`Count 1: Conspiracy to Restrain Trade in Violation of § 1 of the
`Sherman Act (15 U.S.C. § 1) ........................................................................................................ 19 
`Count 2: Arizona Uniform State Antitrust Act ............................................................................. 22 
`Count 3: California Cartwright Act .............................................................................................. 23 
`Count 4: Hawaii Antitrust Laws ................................................................................................... 24 
`Count 5: Illinois Antitrust Act ...................................................................................................... 24 
`Count 6: Iowa Competition Law ................................................................................................... 25 
`Count 7: Kansas Restraint of Trade Act ....................................................................................... 26 
`Count 8: Maine Monopoly & Profiteering Laws .......................................................................... 26 
`Count 9: Maryland Antitrust Laws ............................................................................................... 27 
`Count 10: Massachusetts Consumer Protection Laws .................................................................. 28 
`Count 11: Michigan Antitrust Reform Act ................................................................................... 28 
`

`
`i
`
`

`

`Case 3:21-cv-00021 Document 1 Filed 01/08/21 Page 3 of 44 Page ID #3
`

`
`Count 12: Minnesota Antitrust Law of 1971 ................................................................................ 29 
`Count 13: Mississippi Antitrust Laws........................................................................................... 30 
`Count 14: Nebraska Junkin Act .................................................................................................... 30 
`Count 15: Nevada Unfair Trade Practices Act ............................................................................. 31 
`Count 16: New Hampshire Consumer Protection Act .................................................................. 32 
`Count 17: New Mexico Antitrust Act ........................................................................................... 32 
`Count 18: New York Donnelly Act .............................................................................................. 33 
`Count 19: North Carolina Antitrust Laws ..................................................................................... 34 
`Count 20: North Dakota Uniform State Antitrust Act .................................................................. 34 
`Count 21: Oregon Antitrust Law .................................................................................................. 35 
`Count 22: South Dakota Antitrust Laws ....................................................................................... 36 
`Count 23: Tennessee Trade Practices Act .................................................................................... 36 
`Count 24: Utah Antitrust Act ........................................................................................................ 37 
`Count 25: Vermont Consumer Protection Laws ........................................................................... 38 
`Count 26: Wisconsin Trade Regulations ...................................................................................... 38 
`PRAYER FOR RELIEF ............................................................................................................... 39 
`DEMAND FOR JURY TRIAL .................................................................................................... 40 
`

`
`ii
`
`

`

`Case 3:21-cv-00021 Document 1 Filed 01/08/21 Page 4 of 44 Page ID #4
`

`
`Plaintiff Barbara Piper, as Executrix of the Estate of Michael Piper, complains upon
`
`knowledge as to herself and her own acts, and upon information and belief as to all other matters,
`
`against Defendants for their violations of law from at least January 1, 2014, through the date on
`
`which the effects of Defendants’ unlawful conduct ceased (“Class Period”) as follows:
`
`INTRODUCTION
`
`1.
`
`The market for “Crop Inputs”—seeds and crop protection chemicals such as
`
`fungicides, herbicides, and insecticides—used by American farmers, is one of the largest markets
`
`in the world with annual sales in excess of $65 billion.
`
`2.
`
`This market is dominated by four major manufacturers—Defendants Bayer
`
`CropScience Inc., Corteva Inc., Syngenta Corporation, and BASF Corporation (collectively, the
`
`“Manufacturer Defendants”)—whose products reach the market through large wholesalers—
`
`Defendants Cargill Incorporated, Winfield Solutions, LLC, Univar Solutions, Inc. (the
`
`“Wholesaler Defendants”)—that control the distribution of Crop Inputs to farmers as well as
`
`retailers, including Defendants CHS Inc., Nutrien Ag Solutions Inc., Growmark Inc., Simplot AB
`
`Retail Sub, Inc., Tenkoz Inc., and Federated Co-operatives Limited (the “Retailer Defendants”).
`
`3.
`
`The existing distribution process maintains supracompetitive Crop Input prices by
`
`denying farmers accurate product information, including pricing information, which would allow
`
`them to make better-informed purchasing decisions. As a result, the average price American
`
`farmers pay for Crop Inputs is increasing at a rate that dramatically outpaces yields—for example,
`
`over the last 20 years, the price of seed corn rose 300%, while corn yields increased only 33% to
`
`35%. This disparity is proving increasingly devastating to farmers, who are now the least profitable
`
`level of the American food supply chain and are drowning in hundreds of billions of dollars of
`
`operating debt that is forcing them into bankruptcy at a record pace.
`

`
`1
`
`

`

`Case 3:21-cv-00021 Document 1 Filed 01/08/21 Page 5 of 44 Page ID #5
`

`
`4.
`
`Recognizing these inefficiencies, several electronic Crop Input sales platforms
`
`launched between 2016 and 2017. These platforms aimed to provide a cheaper, more transparent
`
`way for farmers to buy Crop Inputs by selling products acquired from the Manufacturer
`
`Defendants directly to farmers, circumventing the opaque, convoluted distribution system. For
`
`example, Farmers Business Network (“FBN”) and AgVend Inc., two leading electronic sales
`
`platforms, were extremely popular with farmers upon launch, and both successfully raised millions
`
`of dollars from leading venture capital firms to build out capacity to meet that demand.
`
`5.
`
`These new platforms threatened the Defendants’ dominant market position and
`
`control over Crop Input pricing. As a result, rather than compete fairly with these new electronic
`
`platforms, Defendants conspired to block the platforms’ access to Crop Inputs by engaging in a
`
`group boycott. The Manufacturer and Wholesaler Defendants repeatedly blocked FBN’s access to
`
`Crop Inputs by agreeing amongst themselves not to sell FBN products, even though doing so
`
`would have opened a significant new sales channel for any individual wholesaler or manufacturer
`
`acting independently and in their unilateral best economic interest.
`
`6.
`
`When FBN attempted to circumvent this unlawful boycott by purchasing an
`
`established retailer with existing supply agreements, the Manufacturer Defendants canceled those
`
`contracts, starving FBN’s platform out of business by ensuring that FBN could not acquire the
`
`Crop Inputs it needed to operate. Other platforms, including AgVend, faced a similar fate, as
`
`Defendants also refused to supply them with Crop Inputs.
`
`7.
`
`As a result of Defendants’ misconduct, farmers remain trapped in an inefficient,
`
`opaque Crop Input market that eliminates their profits and destroys their livelihoods. Plaintiff and
`
`the Classes bring this antitrust suit to redress that misconduct and ensure that future generations of
`
`farmers do not suffer the same fate.
`

`
`2
`
`

`

`Case 3:21-cv-00021 Document 1 Filed 01/08/21 Page 6 of 44 Page ID #6
`

`
`JURISDICTION AND VENUE
`
`8.
`
`This Court has subject matter jurisdiction over this action pursuant to 28 U.S.C. §§
`
`1331 & 1337(a) and Sections 4 and 16 of the Clayton Act, 15 U.S.C. §§ 15(a) & 26. This Court
`
`also has jurisdiction under 28 U.S.C. § 1332 because the amount in controversy for the Class
`
`exceeds $5,000,000 and members of the Class are citizens of a different state than Defendants.
`
`9.
`
`Venue is proper in this District pursuant to Sections 4, 12, & 16 of the Clayton Act,
`
`15 U.S.C. § 15(a), and 28 U.S.C. § 1391(b), (c), and (d). One or more Defendants resided,
`
`transacted business, were found, or had agents in this District, and a substantial portion of the
`
`affected interstate trade and commerce described in this Complaint was carried out in this District.
`
`
`
`PARTIES
`
`10.
`
`Barbara Piper is the Executrix of the Estate of Michael Piper, deceased. Barbara
`
`Piper is, and Michael Piper was, a citizen of the state of Illinois and resident of Jefferson County,
`
`Illinois. Michael Piper purchased Liberty Herbicide at supracompetitive prices from Gateway
`
`FS, Inc. Gateway FS, Inc. is a member-owner of the GROWMARK, Inc. cooperative.
`
`
`
`11.
`
`Bayer AG is a multinational pharmaceutical, chemical, and agriculture company. It
`
`organizes itself into four divisions, each with its own management and corporate organization.
`
`Legal entities within each division work together, follow a common strategy, and report up to the
`
`same level of management.
`
`12.
`
`Defendant Bayer CropScience Inc. is a wholly-owned subsidiary of Bayer AG
`
`headquartered in St. Louis, Missouri and incorporated in New York that develops, manufactures,
`
`and sells Crop Inputs in the United States.
`

`
`3
`
`

`

`Case 3:21-cv-00021 Document 1 Filed 01/08/21 Page 7 of 44 Page ID #7
`

`
`13.
`
`Defendant Bayer CropScience LP is a wholly-owned subsidiary of Bayer AG
`
`headquartered in Research Triangle Park, North Carolina, and is a crop science company that sells
`
`Crop Inputs in the United States.
`
`14.
`
`Bayer CropScience Inc. and Bayer CropScience LP both operate as part of the
`
`Bayer Group’s Crop Science division.
`
`15.
`
`Defendant Corteva Inc. is a domestic corporation headquartered in Wilmington,
`
`Delaware, that develops, manufactures, and sells Crop Inputs in the United States.
`
`16.
`
`Defendant BASF Corporation is headquartered in Florham Park, New Jersey, and
`
`is the principal U.S.-based operating entity and largest subsidiary of BASF SE, a multinational
`
`pharmaceutical, seed, and chemical company. BASF develops, manufactures, and sells Crop
`
`Inputs in the United States.
`
`17.
`
`Defendant Syngenta Corporation is the main U.S.-based operating subsidiary of
`
`Syngenta AG, and is headquartered in Wilmington, Delaware. Syngenta develops, manufactures,
`
`and sells Crop Inputs in the United States.
`
`C. The Wholesaler Defendants
`
`18.
`
`Defendant Cargill, Inc. is a domestic corporation headquartered in Minnetonka,
`
`Minnesota. Cargill owns and operates a wholesaler AgResource Division, which distributes Crop
`
`Inputs to Cargill’s retail network and to retailers. Cargill’s AgResource Division maintains
`
`contracts with each of Bayer, Corteva, BASF, and Syngenta entitling it to purchase and distribute
`
`branded Crop Inputs and entitling it to special rebates.
`
`19.
`
`Defendant Winfield Solutions, LLC (“Winfield United”) is a domestic corporation
`
`headquartered in Arden Hills, Minnesota and incorporated in Delaware. Winfield United is a Crop
`
`Input wholesaler. It maintains contracts with each of Bayer, Corteva, BASF, and Syngenta
`

`
`4
`
`

`

`Case 3:21-cv-00021 Document 1 Filed 01/08/21 Page 8 of 44 Page ID #8
`

`
`authorizing it to purchase and distribute branded Crop Inputs and entitling it to special rebates.
`
`Winfield United is also a major Crop Input retailer that operates as a cooperative owned by its
`
`members, which are 650 Crop Input retail businesses operating 2,800 retail locations throughout
`
`the United States and parts of Canada.
`
`20.
`
`Defendant Univar Solutions, Inc. is a Crop Input wholesaler. Univar maintains
`
`contracts with each of Bayer, Corteva, BASF, and Syngenta authorizing it to purchase and
`
`distribute branded Crop Inputs and entitling it to special rebates. Univar Solutions, Inc. is a
`
`domestic corporation headquartered in Illinois and incorporated in Delaware.
`
`D. The Retailer Defendants
`
`21.
`
`Defendant CHS Inc. is one of the largest crop input wholesalers in the United
`
`States. Like many large wholesalers, it also operates retail networks bearing the CHS brand around
`
`the country that sell Crop Inputs from brick and mortar stores. CHS Inc. is incorporated and
`
`headquartered in the state of Minnesota.
`
`22.
`
`CHS and the retail networks it operates maintain contracts with each of Bayer,
`
`Corteva, BASF, and Syngenta authorizing it to purchase and distribute Crop Inputs and entitling
`
`it to special rebates.
`
`23.
`
`Defendant Nutrien Ag Solutions, Inc. is both a Crop Input wholesaler and the
`
`largest Crop Input retailer in the United States. It sells Crop Inputs to farmers throughout the
`
`country and maintains contracts with each of Bayer, Corteva, BASF, and Syngenta authorizing it
`
`to purchase and distribute Crop Inputs and entitling it to special rebates. Nutrien Ag Solutions, Inc.
`
`is incorporated in Delaware and has its principal place of business in Colorado.
`
`24.
`
`Defendant GROWMARK, Inc. d/b/a Farm Supply or FS, is a large Crop Input
`
`retailer headquartered in Illinois, with brick and mortar locations throughout the Midwestern
`

`
`5
`
`

`

`Case 3:21-cv-00021 Document 1 Filed 01/08/21 Page 9 of 44 Page ID #9
`

`
`United States. Growmark is incorporated in Delaware. Growmark maintains contracts with each
`
`of Bayer, Corteva, BASF, and Syngenta authorizing it to purchase and distribute Crop Inputs, and
`
`entitling it to special rebates.
`
`25.
`
`Defendant Tenkoz Inc. is one of the largest Crop Input retailers in the United States.
`
`Tenkoz purchases and sells 25% of all crop protection chemicals sold in the United States annually
`
`through 550 retail locations and 70 wholesale locations around the country. Tenkoz is incorporated
`
`and headquartered in Georgia. Tenkoz maintains contracts with each of Bayer, Corteva, BASF,
`
`and Syngenta authorizing it to purchase and distribute Crop Inputs and entitling it to special
`
`rebates.
`
`26.
`
`Defendant Simplot AB Retail Sub, Inc. f/k/a Pinnacle Agriculture Distribution, Inc.
`
`is a large Crop Input wholesaler and retailer that operates 135 retail locations across 27 states.
`
`Simplot is headquartered and incorporated in Mississippi. Simplot maintains contracts with each
`
`of Bayer, Corteva, BASF, and Syngenta authorizing it to purchase and distribute Crop Inputs and
`
`entitling it to special rebates.
`
`27.
`
`Defendant Federated Co-operatives Ltd. is a large Crop Input retailer. It maintains
`
`contracts with each of Bayer, Corteva, BASF, and Syngenta authorizing it to purchase and
`
`distribute Crop Inputs and entitling it to special rebates. Federated is under investigation by the
`
`Canadian Competition Bureau for engaging in coordinated anticompetitive practices designed to
`
`exclude competition in the Crop Input market.
`

`
` SUBSTANTIVE ALLEGATIONS
`
`28.
`
`Farmers in the United States are facing an existential crisis, with operating expenses
`
`skyrocketing while yields remain stagnant. For example, between 1995 and 2011, the cost of
`
`growing soybeans and corn—the two most planted field crops in the United States—increased by
`

`
`6
`
`

`

`Case 3:21-cv-00021 Document 1 Filed 01/08/21 Page 10 of 44 Page ID #10
`

`
`325% and 291%, respectively, but yields for those same crops rose by only 18.9% and 29.7%,
`
`respectively. In a 2018 survey, a staggering 80% of farmers reported that their costs had only
`
`continued to increase. As a result, farmers cannot pay their outstanding operating debts—estimated
`
`at well over $400 billion in 2019—and the rate of farm bankruptcies has accelerated, with declared
`
`farm bankruptcies increasing by 24% from 2018 to 2019, the biggest yearly increase since the
`
`Great Recession.
`
`29.
`
`This steady cost increase is not attributable to escalating research and development
`
`expenditures, which have decreased considerably over the past several years. Rather, it is the result
`
`of massive, unjustifiable disparities in the prices farmers pay for Crop Inputs—the seeds and
`
`chemicals such as fertilizer, insecticide, and herbicide used to produce a crop—which can vary by
`
`as much as 60% within a single geographic region, and the supracompetitive prices paid by farmers
`
`as a result of Defendants’ group boycott of electronic distribution platforms.
`
`30.
`
`For example, a survey conducted of farmers nationally showed that the price per
`
`gallon farmers paid for Bayer AG’s popular herbicide Roundup PowerMAX varied by as much as
`
`270% from between $31.08 per gallon to $11.23 per gallon, even though in each instance the
`
`famers acquired the same product. The same is true of seeds, with some farmers paying $21.87
`
`more per acre for seeds than other farmers pay for the exact same product.
`
`31.
`
`These price disparities persist—and wreak financial havoc on America’s farmers—
`
`by Defendants’ design. The Crop Input market is structured, from top to bottom, to maximize
`
`opacity and deny farmers access to the objective pricing data and product information they need
`
`to make informed decisions about the Crop Inputs they buy. Farmers, through no fault of their
`
`own, are unwittingly paying more for Crop Inputs than they would in a truly competitive market.
`
`Farmers lack the objective information and data needed to gauge whether their investments are
`

`
`7
`
`

`

`Case 3:21-cv-00021 Document 1 Filed 01/08/21 Page 11 of 44 Page ID #11
`

`
`worthwhile, as well as any ability to purchase Crop Inputs without paying unnecessary overhead
`
`to brick-and-mortar retailers.
`
`32.
`
`This opacity begins at the very top of the Crop Input market, where the
`
`Manufacturer Defendants who develop and produce between 75% and 90% of the most popular
`
`Crop Inputs closely guard their product prices.
`
`33.
`
`Then, to maintain that secrecy, Manufacturer Defendants allow only wholesalers,
`
`including the Wholesaler Defendants, retailers the manufacturers own or operate, and retailers
`
`such as the Retailer Defendants that are licensed “authorized retailers,” to sell the Manufacturer
`
`Defendants’ Crop Inputs.
`
`34.
`
`The contracts granting “authorized retailer” licenses contain strict confidentiality
`
`provisions that require authorized retailers to keep confidential the manufacturers’ prices, as well
`
`as any incentives, rebates, and commissions offered by the manufacturers to their authorized
`
`retailers. Those contracts also require so-called “zone pricing,” under which identical products are
`
`sold at different prices depending on a farmer’s location, which must also be kept strictly
`
`confidential. Zone pricing reflects historical practice (first introduced by Defendant Bayer in the
`
`1990s) rather than any legitimate justifications for disparate pricing.
`
`35. Manufacturers also use a tactic known as “seed relabeling” to capitalize on farmers’
`
`lack of objective performance data. Seed relabeling is the practice of taking seeds that have been
`
`on the market under a given brand name for some time and repackaging the seeds under a new
`
`brand name so that they can be sold at a new, higher price, even though the seeds are the same.
`
`36.
`
`Pricing is no more transparent at the retail level. To the contrary, wholesalers’
`
`contracts with authorized retailers also contain strict confidentiality provisions. Retailers cannot
`
`disclose the price paid to the wholesaler for its Crop Inputs or the price at which retailers sell those
`

`
`8
`
`

`

`Case 3:21-cv-00021 Document 1 Filed 01/08/21 Page 12 of 44 Page ID #12
`

`
`Crop Inputs to other farmers. To further muddy the market waters, retailers sell Crop Inputs and
`
`related services (e.g., spraying or applying chemicals) in bundles, making it difficult—if not
`
`impossible—for farmers to discern the price they are being charged for any individual Crop Input
`
`or service.
`
`37.
`
`Recognizing the inefficiency of such an opaque Crop Input market, electronic Crop
`
`Input sales platforms began emerging by 2016 with the goal of modernizing the market by, among
`
`other things, providing farmers with transparent pricing and access to Crop Inputs direct from the
`
`Manufacturer Defendants, avoiding the opaque distribution system controlled by the Wholesaler
`
`and Retailer Defendants.
`
`38.
`
`At first, those efforts showed extraordinary promise, as farmers gravitated en masse
`
`toward these electronic platforms in search of better, fairer prices for Crop Inputs. For example,
`
`more than 12,000 farmers signed up for FBN’s service that provides objective performance data
`
`on Crop Inputs, while 6,000 farmers signed up for FBN’s electronic platform that was designed to
`
`sell Crop Inputs online.
`
`39.
`
`This success drew negative attention from the Defendant wholesalers and retailers,
`
`who recognized that these new entrants threatened their traditional role in the Crop Input market
`
`and, more importantly, threatened their profit margins. As a report published by CoBank, a
`
`cooperative partly owned by Crop Input retailers and a major lender to grain cooperatives,
`
`explained, “Despite relatively low sales, e-commerce companies pose a threat to brick-and-
`
`mortar ag retailers in two ways. First, any new competitor will erode sales and margins to some
`
`degree and second, e-commerce sites increase transparency for product prices.” That price
`
`transparency would allow farmers to negotiate with Crop Input retailers, thus eating into their
`
`margins.
`

`
`9
`
`

`

`Case 3:21-cv-00021 Document 1 Filed 01/08/21 Page 13 of 44 Page ID #13
`

`
`40.
`
`Upon learning about FBN’s entry into the market in 2016, CHS Inc. officials
`
`distributed a letter to farmers attempting to discourage them from using FBN, falsely claiming
`
`that, while an electronic platform like FBN would be able to offer the same products at cheaper
`
`prices, “FBN just does it with little overhead and without returning any profits to you the farmer,
`
`while lining the pockets of investors and big data companies like Google.”
`
`41.
`
`CropLife America is a trade association that comprises major Crop Input
`
`manufacturers, wholesalers, and retailers. Its Board of Directors is chaired by an executive from
`
`one of the Manufacturer Defendants—currently BASF’s Paul Rea, and previously Corteva’s
`
`Suzanne Wasson. For the 2016 to 2019 term, CropLife’s Board of Directors also included
`
`executives from Defendants Bayer, CHS, Growmark, Tenkoz, and Simplot. Although CropLife
`
`America’s long-time CEO claims that “the work of our Board of Directors is imperative to making
`
`sure that farmers have access to crop protection technology today and in the future,” there is not a
`
`single representative from farming groups on CropLife America’s Board of Directors. Instead, the
`
`Board of Directors comprises exclusively representatives from large Crop Input manufacturers,
`
`distributors, and retailers, making it an ideal vehicle for collusion.
`
`42.
`
`CropLife America also operates CropLife Magazine, a trade publication that
`
`echoed CoBank’s sentiments and wrote repeatedly about the danger electronic platforms posed to
`
`Crop Input retailers’ business model. CropLife stated that it was “concerned that the retailer could
`
`be disintermediated—i.e., that electronic platforms would ‘cut out the middle man’—allowing
`
`growers to find product conveniently and at a lower market price,” and decried “the devil
`
`known as ‘price transparency,’” commenting that “[g]rowers were not really as interested in
`
`buying and selling and storing product as they were in printing price lists off the Internet and
`
`waving them in their retailer’s faces. Already low margins were about to race to the bottom.”
`

`
`10
`
`

`

`Case 3:21-cv-00021 Document 1 Filed 01/08/21 Page 14 of 44 Page ID #14
`

`
`43.
`
`CropLife’s PACE Advisory Council—a committee composed of the “heads of
`
`major ag retailers, market suppliers, equipment makers, and other agricultural analysts”—clearly
`
`identified the threat posed by electronic platforms to retailers and wholesalers at its 2017 annual
`
`meeting. CropLife’s coverage of the event reported that “three letters . . . continually cropped up
`
`no matter what the topic of conversation happened to be – FBN (Farmers Business Network). To
`
`say that all things related to FBN and its business practices dominated much of the day-long event
`
`would be a gross understatement. Several members of the PACE Council described how FBN had
`
`negatively affected their businesses during 2017 by cutting into their already slim margins
`
`on various products.”
`
`44.
`
`The Retailer Defendants and the Wholesaler Defendants knew that retention of their
`
`market positions and profit margins depended on the exclusion of electronic platforms from the
`
`market, so they conspired to cut off the platforms’ product supply. To achieve this end, the Retailer
`
`and Wholesaler Defendants pressured the Manufacturer Defendants, which rely on the Retailer
`
`and Wholesaler Defendants to recommend and sell their products to farmers, to refuse to supply
`
`FBN.
`
`45.
`
`Bayer secretly formed an internal task force in 2016 specifically to study the long-
`
`term competitive impact of FBN’s electronic platform.
`
`46.
`
`The Manufacturer Defendants complied with this demand and initiated a joint
`
`boycott of electronic platforms including FBN, the target of CropLife’s report. As a result, when
`
`FBN reached out to the Manufacturer and Wholesaler Defendants for Crop Inputs, they all refused
`
`to supply FBN, offering only pretextual excuses for doing so. For example, Syngenta’s Head of
`
`Crop Protection Sales in the United States learned that a small number of branded Crop Inputs had
`
`been sold on electronic platforms in violation of Defendants’ boycott. He falsely claimed that
`

`
`11
`
`

`

`Case 3:21-cv-00021 Document 1 Filed 01/08/21 Page 15 of 44 Page ID #15
`

`
`electronic platforms would deliver counterfeit products and that, “[w]hen online entities acquire
`
`products from sources other than authorized dealers or contracted distributors, you’d better
`
`question and be concerned about the quality.”
`
`47.
`
`To ensure that this boycott was successful, Defendants imposed strict penalties on
`
`retailers who failed to fall in line. For example, in 2018, after learning that some retailers had sold
`
`product to FBN despite the boycott, Syngenta initiated an audit of its authorized retailers to identify
`
`and punish the retailers who had made those sales.
`
`48.
`
`Bayer, BASF, and Corteva similarly include mandatory language in their form
`
`contracts with authorized retailers that allows them to audit authorized retailers’ books and records
`
`and perform on-site inspections at any time. Bayer, BASF, and Corteva used these provisions to
`
`ensure that electronic platforms could not secure branded Crop Inputs by buying from an
`
`authorized retailer.
`
`49.
`
`This backlash even extended to generic products (i.e. Crop Inputs that no longer
`
`retain patent protection). In a recent Forbes article, one CEO of a generic chemical products
`
`company stated it was waiting to supply to FBN because it was “wary of angering their existing
`
`sales channels [i.e., wholesalers and retailers].” That CEO confirmed that “[i]n an ideal world, if I
`
`could flip the switch and sell to these guys, I would do it in a heartbeat.”
`
`50.
`
`FBN attempted to neutralize this boycott by purchasing Yorkton, a Canada-based
`
`retailer with decades-old supply agreements with Defendants Bayer, Syngenta, BASF, Corteva,
`
`and Winfield United. These agreements—if honored—would have provided FBN with Crop Input
`
`inventory to sell to American farmers. Instead, the Wholesaler and Retailer Defendants threatened
`
`to retaliate against the Manufacturer Defendants if they continued supplying Crop Inputs to
`
`Yorkton. Faced with threats of retaliation from wholesalers and retailers, the Manufacturer
`

`
`12
`
`

`

`Case 3:21-cv-00021 Document 1 Filed 01/08/21 Page 16 of 44 Page ID #16
`

`
`Defendants agreed to boycott Yorkton and abruptly canceled their longstanding supply contracts
`
`within a few months of its March 2018 acquisition by FBN.
`
`51.
`
`This boycott was successful. FBN, starved of Crop Inputs, has begun developing
`
`its own products that it can sell to farmers via its electronic platform.
`
`52.
`
`Defendants’ boycott was not limited to FBN. They also refused to supply AgVend.
`
`Lacking supply, AgVend shut down its platform in favor of establishing web-based storefronts for
`
`traditional brick-and-mortar retailers, essentially migrating the existing broken market structure
`
`online.
`
`53.
`
`As a result of the Retailer, Wholesaler, and Manufacturer Defendants’ coordinated
`
`actions, farmers were deprived of the opportunity to purchase Crop Inputs at transparent, lower
`
`prices from electronic platforms. Instead, they were forced to continue paying artificially high
`
`prices for Crop Inputs purchased from local retailers subject to Defendants’ confidentiality
`
`requirements.
`
`54.
`
`The downfall of FBN and AgVend drew the attention of Canada’s Competition
`
`Bureau (“CCB”), which is formally investigating Defendants for collusion under Section 10 of the
`
`Competition Act Canada (R.S.C., 1985, c. C-34). The inquiry is

This document is available on Docket Alarm but you must sign up to view it.


Or .

Accessing this document will incur an additional charge of $.

After purchase, you can access this document again without charge.

Accept $ Charge
throbber

Still Working On It

This document is taking longer than usual to download. This can happen if we need to contact the court directly to obtain the document and their servers are running slowly.

Give it another minute or two to complete, and then try the refresh button.

throbber

A few More Minutes ... Still Working

It can take up to 5 minutes for us to download a document if the court servers are running slowly.

Thank you for your continued patience.

This document could not be displayed.

We could not find this document within its docket. Please go back to the docket page and check the link. If that does not work, go back to the docket and refresh it to pull the newest information.

Your account does not support viewing this document.

You need a Paid Account to view this document. Click here to change your account type.

Your account does not support viewing this document.

Set your membership status to view this document.

With a Docket Alarm membership, you'll get a whole lot more, including:

  • Up-to-date information for this case.
  • Email alerts whenever there is an update.
  • Full text search for other cases.
  • Get email alerts whenever a new case matches your search.

Become a Member

One Moment Please

The filing “” is large (MB) and is being downloaded.

Please refresh this page in a few minutes to see if the filing has been downloaded. The filing will also be emailed to you when the download completes.

Your document is on its way!

If you do not receive the document in five minutes, contact support at support@docketalarm.com.

Sealed Document

We are unable to display this document, it may be under a court ordered seal.

If you have proper credentials to access the file, you may proceed directly to the court's system using your government issued username and password.


Access Government Site

We are redirecting you
to a mobile optimized page.





Document Unreadable or Corrupt

Refresh this Document
Go to the Docket

We are unable to display this document.

Refresh this Document
Go to the Docket