`55mm: 015mm, Noam CAROLINA
`
`COMMITTEEon Wavs ANDMEANS
`
`may?
`
`Gangrene of the flflniteh $121125
`lions: nf giicprnscniaiifics
`Washington, 3315-20515
`
`April 15, 2020
`
`VIA EDIS
`
`The Honorable Lisa R. Barton
`Secretary to the Commission
`US. International Trade Commission
`500 E Street, SW, Room 112
`Washington, DC 20436
`
`Re: Certain Tobacco Heating Articles and Components Thereof,DN 3447
`
`Dear Secretary Barton:
`
`I am writing to express my views regarding a request recently received by the U.S. International
`
`Trade Commission (ITC) to exclude the IQOS heat not burn product from the U.S. market. While I take
`
`no sides on the merits of the claims brought before the ITC, I believe such action could have an adverse
`
`impact on the public interest. IQOS is a special type of potentially reduced risk product that, afier years of
`
`careful evaluation, has been authorized for sale by the U.S. Food and Drug Administration (FDA). It is my
`
`understanding that no other HNB or e-cigarette has received this FDA authorization.
`
`In order to reduce the harm associated with cigarette smoking, American smokers need access to
`
`and information about a wide range of products. Exclusion of IQOS frustrates this goal and it also runs
`
`counter to the intent of Congress laid out in the 2009 Tobacco Control Act. This Act provided FDA with
`
`the authority over tobacco products, and also provided a pathway for products like IQOS to come to U.S.
`
`market. IQOS was authorized by FDA for the protection of public health' and in its press release FDA noted
`
`‘ https:/lwww.fda.gov/news-events/press-announcements/fda-permitssale-lqas-toha:co-heatlng-system-through-premarket-tahaccos
`product-appllcatlon-pathway
`
`Wuummou. ch. Omee
`1110 Lounwunm House Omce BUILDING- Wasnmmou. D.C. 20515
`PHoNE202 225.3032 - FAX202 225.0191
`
`BALI-Jun01mm Orrin:
`6404 Fans or Nsuse Roan. SUITE103 - RALEIGH,Noam CAROLINA27615
`PHoNE919.782.4400 - FAX919.792.4490
`
`WWWHGLDINO.NOU5E.aov
`
`
`
`GEORGE HOLDING
`SECONDDlsmcr, Noam CAROLINA
`
`Commrnee on WAVsANDMeans
`
`@Inngrezaof the flflniteh51am.
`ideas: of afleprescntniifics
`mashingtnn, 3315.20515
`
`that IQOS is “appropriate for the protection of the public health because, among several key considerations,
`
`the products produce fewer or lower levels of some toxins than combustible cigarettes.”
`
`Though only recently available in the United States, IQOS is available in over 50 countries today,
`
`and now has nearly 14 million users worldwide, with conversion rates of approximately 71%2. For
`
`example, in Japan, the first IQOS market, IQOS “has led to an extremely rapid decline in cigarette sales"
`
`and “is very strongly connected to smokers switching entirely to” IQOS.
`
`IQOS “went fi'om 2.2% of the
`
`total Japanese market in the 2nd quarter of 2016, to 10%just a year later. Combustible cigarette sales fell
`
`as smokers switched to IQOS, with IQOS already outselling Marlboro.”
`
`In addition to limiting consumer choices,
`
`the exclusion of IQOS also threatens American
`
`agriculture and jobs. Tobacco growers rely on products like IQOS to support
`
`their families and
`
`communities, especially as the new industry evolves.
`
`As the ITC reviews this matter, I urge a carefitl evaluation of these and other effects exclusion of
`
`IQOS would have on the public health and welfare, in addition to the economic implications in my state.
`
`Thank you for the important work that you do.
`
`SincereIW
`George Holding
`Member of Congress
`
`2PMI‘sFourthQuarterEarningsPresentation:luggrflflflgmarrlslntergatlonaLgcs‘wghegmflfig-jlgflfif‘lillim-dlfig-gsmf
`_..3a7f6§,ate_g§.1
`
`’ Multlple Submitters Ltr., FDAat 11, 13 (Dee.14, 2017),
`Mi 5: www.fda. av Adviso Committees CommltteesMeetin Materials
`
`obaccuProductsScientificAdviso Committee ucm593112.htm
`
`times
`wllfll'lfl'l'flfl. in.
`1110 Louowonm House OFFICEBuaiomo 0 Wnsumcrou, D.C 20515
`PHONE202.225.3032
`- FAX202.225.0181
`
`Huston Dlsrmcr OFFICE
`5404 FALLSDFNeuse ROAD,SuIrE 103 - RALEIGH.Noam CAROLMA27615
`PHONE519 782.4400 - FAX919 782M190
`
`WWWHOLDINGMOUSEGOV
`
`
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