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`UNITED STATES DISTRICT COURT
`EASTERN DISTRICT OF NEW YORK
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`Kristine Goytia, individually on
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`behalf of herself and all others similarly
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`situated,
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`Plaintiff,
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`v.
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`Unilever United States, Inc.,
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` Defendant.
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`––––––––––––––––––––––––––––––––––––––––– x
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`Case No.
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`CLASS ACTION COMPLAINT
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`JURY TRIAL DEMANDED
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`Plaintiff Kristine Goytia (hereinafter “Plaintiff”), individually and on behalf of all
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`others similarly situated, by her attorneys, alleges the following upon information and belief,
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`except for those allegations pertaining to Plaintiff, which are based on personal knowledge:
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`NATURE OF THE ACTION
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`1.
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`This action seeks to remedy the deceptive and misleading business practices of
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`Unilever United States, Inc. (hereinafter “Defendant”) with respect to the marketing and sale of
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`body spray products throughout the state of New York and throughout the country, including, but
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`not limited to, the following products (hereinafter collectively the “Products”):
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`● Suave – 24 Hour Protection, Powder, Aerosol; and
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`● Suave – 24 Hour Protection, Fresh, Aerosol.
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`2.
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`Defendant does specifically list both the active and inactive ingredients of the
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`Products but fails to disclose that the Products contain “benzene.”
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`3.
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`Benzene is a widely recognized and incredibly dangerous substance, especially in
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`the context of applying it to the skin.
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`1
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`Case 2:22-cv-00289 Document 1 Filed 01/18/22 Page 2 of 23 PageID #: 2
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`4.
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`Benzene has been recognized, acknowledged, and accepted as a well-known health
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`hazard and human carcinogen for approximately a century.1
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`5.
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` For example, benzene is known to harm the bone marrow and long exposure can
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`lead to blood cancer, such as leukemia.2
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`6.
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`Consumers like the Plaintiff trust manufacturers such as Defendant to sell Products
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`that are safe and free from harmful known toxins, including benzene.
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`7.
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`Plaintiff and those similarly situated (hereinafter “Class Members”) certainly
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`expect that the body spray they purchase will comply with its labeling and not contain any
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`knowingly harmful substance like benzene.
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`8.
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`Defendant specifically manufactures, sells, and distributes the Products using a
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`marketing and advertising campaign centered around claims that appeal to health-conscious
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`consumers.
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`9.
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`Defendant’s marketing and advertising campaign includes the one place that every
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`consumer looks when purchasing a product—the packaging and labels themselves. Consumers
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`expect the ingredient listing on the packaging and labels to accurately disclose the ingredients
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`within the Products.
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`10.
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`However, Defendant’s advertising and marketing campaign is false, deceptive, and
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`misleading because the Products contain benzene, which Defendant does not list or mention
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`anywhere on the Products’ packaging or labeling.
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`11.
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`Plaintiff and Class Members relied on Defendant’s misrepresentations and
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`omissions of what is in the Products when they purchased it.
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`1 https://pubmed.ncbi.nlm.nih.gov/17718179/
`2 https://emergency.cdc.gov/agent/benzene/basics/facts.asp
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`2
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`Case 2:22-cv-00289 Document 1 Filed 01/18/22 Page 3 of 23 PageID #: 3
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`12.
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`Consequently, Plaintiff and Class Members lost the entire benefit of their bargain
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`when what they received was a body spray product contaminated with a known carcinogen.
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`13.
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`That is because Defendant’s Products containing a known human carcinogen has
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`no value.
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`14.
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`As set forth below, body spray products that contain benzene are in no way safe for
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`humans and are entirely worthless.
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`15.
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`Accordingly, Defendant’s conduct violated and continues to violate, inter alia,
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`New York General Business Law §§ 349 and 350. Defendant also breached and continues to
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`breach its warranties regarding the Products and have been and continues to be unjustly enriched.
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`Lastly, Plaintiff brings a claim for medical monitoring costs associated with testing, monitoring,
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`and remediating the effects of their benzene exposure.
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`16.
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`Plaintiff brings this action against Defendant on behalf of herself and Class
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`Members who purchased the Products during the applicable statute of limitations period (the
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`“Class Period”).
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`FACTUAL BACKGROUND
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`17.
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`Consumers have become increasingly concerned about the effects of synthetic and
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`chemical ingredients in products that they and their family members put on and/or into their bodies.
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`Companies such as Defendant have capitalized on consumers’ desire for healthy and safe products,
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`and indeed consumers are willing to pay, and have paid, a premium for these products.
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`18.
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`Consumers lack the meaningful ability to test or independently ascertain or verify
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`whether a product contains unsafe substances, such as benzene, especially at the point of sale, and
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`therefore must and do rely on Defendant to truthfully and honestly report what the Products
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`contains on the Products’ packaging or labels.
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`3
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`Case 2:22-cv-00289 Document 1 Filed 01/18/22 Page 4 of 23 PageID #: 4
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`19. When consumers look at the Products’ packaging there is no mention of benzene.
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`Benzene is not listed in the ingredients section, nor is there any warning about the inclusion (or
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`even potential inclusion) of benzene in the Products. This leads reasonable consumers to believe
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`the Products do not contain dangerous chemicals like benzene.
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`20. However, despite this, the Products contains benzene.
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`21.
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`21st century research has confirmed that there is no safe level of benzene
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`exposure.3
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`22.
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`Benzene has been recognized, acknowledged, and accepted as a well-known health
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`hazard and human carcinogen for approximately a century.4
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`23.
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`The National Toxicology Program (hereinafter “NTP”) has regarded benzene as
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`“known to be a human carcinogen based on sufficient evidence of carcinogenicity from studies in
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`humans.”5 Benzene has also been “found to be carcinogenic to humans” by the International
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`Agency for Research on Cancer (hereinafter “IARC”).
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`24.
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`According to the Center for Disease Control (“CDC”), benzene can cause severe
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`health issues such as anemia, immune system damage, and cancer.6
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`25.
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`Direct benzene exposure through the skin is particularly concerning. For example,
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`“[d]irect exposure of the eyes, skin, or lungs to benzene can cause tissue injury and irritation.”7
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`26.
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`The National Institute for Occupational Safety and Health (“NIOSH”) recommends
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`protective equipment be worn by workers expecting to be exposed (by either “inhalation, skin
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`absorption, ingestion, skin and/or eye contact”) to benzene at concentrations of 0.1 ppm.8
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`3 https://www.annualreviews.org/doi/full/10.1146/annurev.publhealth.012809.103646
`4 https://pubmed.ncbi.nlm.nih.gov/17718179/
`5 https://ntp.niehs.nih.gov/ntp/roc/content/profiles/benzene.pdf
`6 https://emergency.cdc.gov/agent/benzene/basics/facts.asp
`7 Id.
`8 CDC, The National Institute for Occupational Safety and Health (NIOSH), Benzene (October
`30, 2019), https://www.cdc.gov/niosh/npg/npgd0049.html
`4
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`Case 2:22-cv-00289 Document 1 Filed 01/18/22 Page 5 of 23 PageID #: 5
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`27.
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`Research has revealed that benzene can be absorbed into the body through the lungs
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`and across the skin.9 This makes benzene exposure from body sprays especially troubling because
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`the spray is put directly onto the skin, with the remnants flying through the air likely to be at least
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`partially breathed in by the user and absorbed into their lungs. Thus, even a relatively low
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`concentration limit can result in very high total benzene exposure.
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`28.
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`This is why recent research revealing benzene in Defendant’s Products is
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`particularly concerning.
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`29.
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`Valisure LLC recently published a study (“Study”) that found that benzene has been
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`found in many body sprays.10
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`30.
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`In addition to Plaintiff’s own independent research, Valisure also found that
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`Defendant’s Products contained benzene.11
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`31.
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`The concerning part is that benzene exposure in the manufacturing process can be
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`specifically avoided so that the Products could have absolutely no benzene in them.12
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`32.
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`Therefore, Defendant’s
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`false, misleading,
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`omissions,
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`and
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`deceptive
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`misrepresentations regarding the ingredients of the Products is likely to continue to deceive and
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`mislead reasonable consumers and the public, as it has already deceived and misled Plaintiff and
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`the Class Members.
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`33.
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`Defendant’s concealment was material and intentional because people are
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`concerned with what is in the products that they are putting onto and into their bodies. Consumers
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`such as Plaintiff and the Class Members are influenced by the ingredients listed. Defendant knows
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`9 https://www.atsdr.cdc.gov/toxprofiles/tp3-c1.pdf
`10 https://www.valisure.com/wp-content/uploads/Valisure-FDA-Citizen-Petition-on-Body-Spray-v4.0-3.pdf
`11 Id.
`12 Id. at 1.
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`5
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`Case 2:22-cv-00289 Document 1 Filed 01/18/22 Page 6 of 23 PageID #: 6
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`that if it had not omitted that the Products contained benzene, then Plaintiff and the Class would
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`not have purchased the Products at all.
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`JURISDICTION AND VENUE
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`34.
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`This Court has subject matter jurisdiction under the Class Action Fairness Act, 28
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`U.S.C. section §1332(d) in that (1) this is a class action involving more than 100 class members;
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`(2) Plaintiff is a citizen of the state of New York and Defendant Unilever United States, Inc. is a
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`citizen of the state of Delaware with its principal place of business in New Jersey; and (3) the
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`amount in controversy is in excess of $5,000,000, exclusive of interests and costs.
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`35.
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`This Court has personal jurisdiction over Defendant because Defendant conducts
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`and transact business in the state of New York, contract to supply goods within the state of New
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`York, and supply goods within the state of New York.
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`36.
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`Venue is proper because Plaintiff and many Class Members reside in the Eastern
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`District of New York, and throughout the state of New York. A substantial part of the events or
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`omissions giving rise to the Classes’ claims occurred in this district.
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`Plaintiff
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`PARTIES
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`37.
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`Plaintiff Kristine Goytia is a citizen and resident of the state of New York. During
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`the applicable statute of limitations period, Plaintiff purchased Defendant’s Suave Antiperspirant
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`Deodorant, Aerosol Powder Product that contained benzene.
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`38.
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`Had Defendant not made the false, misleading, and deceptive representations and
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`omissions regarding the Products containing benzene, Plaintiff would not have been willing to
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`purchase the Products. Plaintiff purchased, purchased more of, and/or paid more for, the Products
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`than she would have had she known the truth about the Products. The Products Plaintiff received
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`6
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`Case 2:22-cv-00289 Document 1 Filed 01/18/22 Page 7 of 23 PageID #: 7
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`were worthless because they contain the known carcinogen benzene. Accordingly, Plaintiff was
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`injured in fact and lost money as a result of Defendant’s improper conduct.
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`Defendant
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`39.
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`Defendant, Unilever United States, Inc., is a Delaware corporation with its
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`headquarters and principal place of business located in Englewood Cliffs, New Jersey. Unilever
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`United States, Inc. conducts business throughout the United States, including this district. Unilever
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`United States, Inc.’s line of body spray products, including the Products purchased by Plaintiff and
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`Class Members, is available at retail stores throughout New York and the United States. Defendant
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`created and/or authorized the false, misleading, and deceptive manufacturing, marketing,
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`advertising, and distributing of the Products.
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`CLASS ALLEGATIONS
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`Plaintiff brings this matter on behalf of herself and those similarly situated. As
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`40.
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`detailed at length in this Complaint, Defendant orchestrated deceptive marketing and labeling
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`practices. Defendant’s customers were uniformly impacted by and exposed to this misconduct.
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`Accordingly, this Complaint is uniquely situated for class-wide resolution, including injunctive
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`relief.
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`41.
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`The Class is defined as all consumers who purchased the Product anywhere in the
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`United States during the Class Period.
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`42.
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`Plaintiff also seeks certification, to the extent necessary or appropriate, of a subclass
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`of individuals who purchased the Product in the state of New York at any time during the Class
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`Period (the “New York Subclass”).
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`43.
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`The Class and New York Subclass shall be referred to collectively throughout the
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`Complaint as the Class.
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`7
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`Case 2:22-cv-00289 Document 1 Filed 01/18/22 Page 8 of 23 PageID #: 8
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`44.
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`The Class is properly brought and should be maintained as a class action under Rule
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`23(a), satisfying the class action prerequisites of numerosity, commonality, typicality, and
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`adequacy because:
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`45.
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`Numerosity: Class Members are so numerous that joinder of all members is
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`impracticable. Plaintiff believes that there are thousands of consumers in the Class and the New
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`York Class who are Class Members as described above who have been damaged by Defendant’s
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`deceptive and misleading practices.
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`46.
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`Commonality: The questions of law and fact common to the Class Members which
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`predominate over any questions which may affect individual Class Members include, but are not
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`limited to:
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`a. Whether Defendant is responsible for the conduct alleged herein which was
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`uniformly directed at all consumers who purchased the Products;
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`b. Whether Defendant’s misconduct set forth in this Complaint demonstrates that
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`Defendant has engaged in unfair, fraudulent, or unlawful business practices
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`with respect to the advertising, marketing, and sale of its Products;
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`c. Whether Defendant made false and/or misleading statements and omissions to
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`the Class and the public concerning the contents of its Products;
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`d. Whether Defendant’s false and misleading statements and omissions
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`concerning its Product was likely to deceive the public; and
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`e. Whether Plaintiff and the Class are entitled to money damages under the same
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`causes of action as the other Class Members?
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`47.
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`Typicality: Plaintiff is a member of the Class. Plaintiff’s claims are typical of the
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`claims of each Class Member in that every member of the Class was susceptible to the same
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`8
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`Case 2:22-cv-00289 Document 1 Filed 01/18/22 Page 9 of 23 PageID #: 9
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`deceptive, misleading conduct and purchased Defendant’s Products. Plaintiff is entitled to relief
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`under the same causes of action as the other Class Members.
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`48.
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`Adequacy: Plaintiff is an adequate Class representative because her interests do not
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`conflict with the interests of the Class Members she seeks to represent, her consumer fraud claims
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`are common to all members of the Class, she has a strong interest in vindicating her rights, she has
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`retained counsel competent and experienced in complex class action litigation, and counsel intends
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`to vigorously prosecute this action.
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`49.
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`Predominance: Pursuant to Rule 23(b)(3), common issues of law and fact identified
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`above predominate over any other questions affecting only individual members of the Class. The
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`Class issues fully predominate over any individual issues because no inquiry into individual
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`conduct is necessary; all that is required is a narrow focus on Defendant’s deceptive and misleading
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`marketing and labeling practices.
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`50.
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`Superiority: A class action is superior to the other available methods for the fair
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`and efficient adjudication of this controversy because:
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`The joinder of thousands of individual Class Members is impracticable,
`a.
`cumbersome, unduly burdensome, and a waste of judicial and/or litigation
`resources;
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`The individual claims of the Class Members may be relatively modest
`b.
`compared with the expense of litigating the claims, thereby making it impracticable,
`unduly burdensome, and expensive—if not totally impossible—to justify
`individual actions;
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`When Defendant’s liability has been adjudicated, all Class Members’
`c.
`claims can be determined by the Court and administered efficiently in a manner far
`less burdensome and expensive than if it were attempted through filing, discovery,
`and trial of all individual cases;
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`This class action will promote orderly, efficient, expeditious, and
`d.
`appropriate adjudication and administration of Class claims;
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`9
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`Case 2:22-cv-00289 Document 1 Filed 01/18/22 Page 10 of 23 PageID #: 10
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`This class action will assure uniformity of decisions among Class Members;
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`Plaintiff knows of no difficulty to be encountered in the management of this
`e.
`action that would preclude its maintenance as a class action;
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`f.
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`The Class is readily definable and prosecution of this action as a class action
`g.
`will eliminate the possibility of repetitious litigation;
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`Class Members’ interests in individually controlling the prosecution of
`h.
`separate actions is outweighed by their interest in efficient resolution by single class
`action; and
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`It would be desirable to concentrate in this single venue the litigation of all
`i.
`Class Members who were induced by Defendant’s uniform false advertising to
`purchase its Products.
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`Accordingly, this Class is properly brought and should be maintained as a class
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`51.
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`action under Rule 23(b)(3) because questions of law or fact common to Class Members
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`predominate over any questions affecting only individual members, and because a class action is
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`superior to other available methods for fairly and efficiently adjudicating this controversy.
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`INJUNCTIVE CLASS RELIEF
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`52.
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`Rules 23(b)(1) and (2) contemplate a class action for purposes of seeking class-
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`wide injunctive relief. Here, Defendant has engaged in conduct resulting in misleading consumers
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`about ingredients in the Products. Since Defendant’s conduct has been uniformly directed at all
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`consumers in the United States, and the conduct continues presently, injunctive relief on a class-
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`wide basis is a viable and suitable solution to remedy Defendant’s continuing misconduct. Plaintiff
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`would purchase the Product again if they did not include benzene.
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`53.
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`The injunctive Class is properly brought and should be maintained as a class action
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`under Rule 23(a), satisfying the class action prerequisites of numerosity, commonality, typicality,
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`and adequacy because:
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`10
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`Case 2:22-cv-00289 Document 1 Filed 01/18/22 Page 11 of 23 PageID #: 11
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`Numerosity: Individual joinder of the injunctive Class Members would be
`a.
`wholly impracticable. Defendant’s Product has been purchased by thousands of
`people throughout the United States.
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`Commonality: Questions of law and fact are common to members of the
`b.
`Class. Defendant’s misconduct was uniformly directed at all consumers. Thus, all
`members of the Class have a common cause against Defendant to stop its
`misleading conduct through an injunction. Since the issues presented by this
`injunctive Class deal exclusively with Defendant’s misconduct, resolution of these
`questions would necessarily be common to the entire Class. Moreover, there are
`common questions of law and fact inherent in the resolution of the proposed
`injunctive class, including, inter alia:
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`i. Resolution of the issues presented in the 23(b)(3) class;
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`ii. Whether members of the Class will continue to suffer harm by virtue of
`Defendant’s deceptive product marketing and labeling; and
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`iii. Whether, on equitable grounds, Defendant should be prevented from
`continuing to deceptively mislabel the Products?
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`Typicality: Plaintiff’s claims are typical of the claims of the injunctive Class
`c.
`because her claims arise from the same course of conduct (i.e., Defendant’s
`deceptive and misleading marketing, labeling, and advertising practices). Plaintiff
`is a typical representative of the Class because, like all members of the injunctive
`Class, she purchased Defendant’s Product which were sold unfairly and deceptively
`to consumers throughout the United States.
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`Adequacy: Plaintiff will fairly and adequately represent and protect the
`d.
`interests of the injunctive Class. Her consumer protection claims are common to
`all members of the injunctive Class and she has a strong interest in vindicating her
`rights. In addition, Plaintiff and the Class are represented by counsel who are
`competent and experienced in both consumer protection and class action litigation.
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`Plaintiff seeks injunctive relief on behalf of the Class Members on grounds
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`54.
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`generally applicable to the entire injunctive Class and Defendant has acted or refused to act in a
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`manner that applies generally to the injunctive Class (i.e., Defendant has marketed its Product
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`using the same misleading and deceptive labeling to all of the Class Members).
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`55.
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`Plaintiff also seeks to include an injunction to require the implementation and
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`funding of a blood serum testing program for the Plaintiff and Class Members to test for the
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`11
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`Case 2:22-cv-00289 Document 1 Filed 01/18/22 Page 12 of 23 PageID #: 12
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`presence of benzene in their blood serum; and the implementation and funding of a medical
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`monitoring program for Plaintiff and Class Members sufficient to monitor Plaintiff and Class
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`Members’ health to ensure they are adequately monitored for the harmful effects of benzene in the
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`human body.
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`56.
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`Any final injunctive relief or declaratory relief would benefit the entire injunctive
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`Class as Defendant would be prevented from continuing its misleading and deceptive
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`marketing practices and would be required to honestly disclose to consumers the true nature
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`of the contents of the Products.
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`CLAIMS
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`FIRST CAUSE OF ACTION
`VIOLATION OF NEW YORK GBL § 349
`(On Behalf of Plaintiff and New York Subclass Members)
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`Plaintiff repeats and realleges each and every allegation contained in all the
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`57.
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`foregoing paragraphs as if fully set forth herein.
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`58.
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`New York General Business Law Section 349 (“GBL § 349”) declares unlawful
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`“[d]eceptive acts or practices in the conduct of any business, trade, or commerce or in the
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`furnishing of any service in this state . . .”
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`59.
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`The conduct of Defendant alleged herein constitutes recurring, “unlawful”
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`deceptive acts and practices in violation of GBL § 349, and as such, Plaintiff and the New York
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`Subclass Members seek monetary damages against Defendant, enjoining them from inaccurately
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`describing, labeling, marketing, and promoting the Products.
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`60.
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`61.
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`There is no adequate remedy at law.
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`Defendant misleadingly, inaccurately, and deceptively advertise and market its
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`Product to consumers.
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`12
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`Case 2:22-cv-00289 Document 1 Filed 01/18/22 Page 13 of 23 PageID #: 13
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`62.
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`Defendant’s improper consumer-oriented conduct—including failing to disclose
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`that the Product has benzene—is misleading in a material way in that it, inter alia, induced Plaintiff
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`and the New York Subclass Members to purchase Defendant’s Product and to use the Product
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`when they otherwise would not have. Defendant made the untrue and/or misleading statements
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`and omissions willfully, wantonly, and with reckless disregard for the truth.
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`63.
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`Plaintiff and the New York Subclass Members have been injured inasmuch as they
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`purchased product that was mislabeled, unhealthy, and entirely worthless. Accordingly, Plaintiff
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`and the New York Subclass Members received less than what they bargained and paid for.
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`64.
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`Defendant’s advertising and Products’ packaging and labeling induced Plaintiff and
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`the New York Subclass Members to buy Defendant’s Products.
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`65.
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`Defendant’s deceptive and misleading practices constitute a deceptive act and
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`practice in the conduct of business in violation of New York General Business Law §349(a) and
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`Plaintiff and the New York Subclass Members have been damaged thereby.
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`66.
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`As a result of Defendant’s recurring, “unlawful” deceptive acts and practices,
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`Plaintiff and the New York Subclass Members are entitled to monetary, statutory, compensatory,
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`treble and punitive damages, restitution, and disgorgement of all moneys obtained by means of
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`Defendant’s unlawful conduct, interest, and attorneys’ fees and costs.
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`SECOND CAUSE OF ACTION
`VIOLATION OF NEW YORK GBL § 350
`(On Behalf of Plaintiff and the New York Subclass Members)
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`Plaintiff repeats and realleges each and every allegation contained in all the
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`67.
`
`foregoing paragraphs as if fully set forth herein.
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`68.
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`N.Y. Gen. Bus. Law § 350 provides, in part, as follows:
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`
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`13
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`Case 2:22-cv-00289 Document 1 Filed 01/18/22 Page 14 of 23 PageID #: 14
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`False advertising in the conduct of any business, trade, or commerce
`or in the furnishing of any service in this state is hereby declared
`unlawful.
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`N.Y. Gen. Bus. Law § 350a(1) provides, in part, as follows:
`
`69.
`
`The term ‘false advertising, including labeling, of a commodity, or
`of the kind, character, terms or conditions of any employment
`opportunity if such advertising is misleading in a material respect.
`In determining whether any advertising is misleading, there shall be
`taken into account (among other things) not only representations
`made by statement, word, design, device, sound or any combination
`thereof, but also the extent to which the advertising fails to reveal
`facts material in the light of such representations with respect to the
`commodity or employment to which the advertising relates under
`the conditions proscribed in said advertisement, or under such
`conditions as are customary or usual . . .
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`Defendant’s labeling and advertisements contain untrue and materially misleading
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`70.
`
`statements and omissions concerning its Product inasmuch as they misrepresent that the Product
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`is safe for use and don’t list that the Product contains benzene.
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`71.
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`Plaintiff and the New York Subclass Members have been injured inasmuch as they
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`relied upon the labeling, packaging, and advertising and purchased a Product that was mislabeled,
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`unhealthy, and entirely worthless. Accordingly, Plaintiff and the New York Subclass Members
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`received less than what they bargained and paid for.
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`72.
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`Defendant’s advertising, packaging, and Products’ labeling induced Plaintiff and
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`the New York Subclass Members to buy Defendant’s Products.
`
`73.
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`Defendant made its untrue and/or misleading statements and representations
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`willfully, wantonly, and with reckless disregard for the truth.
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`74.
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`Defendant’s conduct constitutes multiple, separate violations of N.Y. Gen. Bus.
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`Law § 350.
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`
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`14
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`75.
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`Defendant made the material misrepresentations described in this Complaint in its
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`advertising and on the Products’ packaging and labeling.
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`76.
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`Defendant’s material misrepresentations were substantially uniform in content,
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`presentation, and impact upon consumers at large. Moreover, all consumers purchasing the
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`Products were and continue to be exposed to Defendant’s material misrepresentations.
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`77.
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`As a result of Defendant’s recurring, “unlawful” deceptive acts and practices,
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`Plaintiff and New York Subclass Members are entitled to monetary, statutory, compensatory,
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`treble and punitive damages, restitution, and disgorgement of all moneys obtained by means of
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`Defendant’s unlawful conduct, interest, and attorneys’ fees and costs.
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`THIRD CAUSE OF ACTION
`BREACH OF EXPRESS WARRANTY
`(On Behalf of Plaintiff and All Class Members)
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`Plaintiff repeats and realleges each and every allegation contained in the foregoing
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`78.
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`paragraphs as if fully set forth herein.
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`79.
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`Defendant provided Plaintiff and Class Members with an express warranty in the
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`form of written affirmations of fact promising and representing that the Products are safe for use
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`and do not contain benzene.
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`80.
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`The above affirmations of fact were not couched as “belief” or “opinion,” and were
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`not “generalized statements of quality not capable of proof or disproof.”
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`81.
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`These affirmations of fact became part of the basis for the bargain and were material
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`to Plaintiff and Class Members’ transactions.
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`82.
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`Plaintiff and Class Members reasonably relied upon Defendant’s affirmations of
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`fact and justifiably acted in ignorance of the material facts omitted or concealed when they decided
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`to buy Defendant’s Products.
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`
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`15
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`83.
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`Defendant knowingly breached the express warranties by including benzene in the
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`Products sold to Plaintiff and the Class without properly notifying them of its inclusion in the
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`Products.
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`84. Within a reasonable time after it knew or should have known, Defendant did not
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`change the Products’ labels to include benzene in the ingredient list.
`
`85.
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`Defendant thereby breached the following state warranty laws:
`
`a.
`
`b.
`
`c.
`
`d.
`
`e.
`
`f.
`
`g.
`
`h.
`
`i.
`
`j.
`
`k.
`
`l.
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`Code of Ala. § 7-2-313;
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`Alaska Stat. § 45.02.313;
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`A.R.S. § 47-2313;
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`A.C.A. § 4-2-313;
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`Cal. Comm. Code § 2313;
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`Colo. Rev. Stat. § 4-2-313;
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`Conn. Gen. Stat. § 42a-2-313;
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`6 Del. C. § 2-313;
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`D.C. Code § 28:2-313;
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`Fla. Stat. § 672.313;
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`O.C.G.A. § 11-2-313;
`
`H.R.S. § 490:2-313;
`
`m.
`
`Idaho Code § 28-2-313;
`
`n.
`
`o.
`
`p.
`
`q.
`
`810 I.L.C.S. 5/2-313;
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`Ind. Code § 26-1-2-313;
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`Iowa Code § 554.2313;
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`K.S.A. § 84-2-313;
`
`
`
`16
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`Case 2:22-cv-00289 Document 1 Filed 01/18/22 Page 17 of 23 PageID #: 17
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`r.
`
`s.
`
`t.
`
`u.
`
`v.
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`K.R.S. § 355.2-313;
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`11 M.R.S. § 2-313;
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`Md. Commercial Law Code Ann. § 2-313;
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`106 Mass. Gen. Laws Ann. § 2-313;
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`M.C.L.S. § 440.2313;
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`w. Minn. Stat. § 336.2-313;
`
`x.
`
`y.
`
`z.
`
`aa.
`
`bb.
`
`cc.
`
`dd.
`
`ee.
`
`ff.
`
`gg.
`
`hh.
`
`ii.
`
`jj.
`
`kk.
`
`ll.
`
`Miss. Code Ann. § 75-2-313;
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`R.S. Mo. § 400.2-313;
`
`Mont. Code Anno. § 30-2-313;
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`Neb. Rev. Stat. § 2-313;
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`Nev. Rev. Stat. Ann. § 104.2313;
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`R.S.A. 382-A:2-313;
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`N.J. Stat. Ann. § 12A:2-313;
`
`N.M. Stat. Ann. § 55-2-313;
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`N.Y. U.C.C. Law § 2-313;
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`N.C. Gen. Stat. § 25-2-313;
`
`N.D. Cent. Code § 41-02-30;
`
`II. O.R.C. Ann. § 1302.26;
`
`12A Okl. St. § 2-313;
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`Or. Rev. Stat. § 72-3130;
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`13 Pa. Rev. Stat. § 72-3130;
`
`mm. R.I. Gen. Laws § 6A-2-313;
`
`nn.
`
`S.C. Code Ann. § 36-2-313;
`
`
`
`17
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`
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`Case 2:22-cv-00289 Document 1 Filed 01/18/22 Page 18 of 23 PageID #: 18
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`oo.
`
`pp.
`
`qq.
`
`rr.
`
`ss.
`
`tt.
`
`S.D. Codified Laws, § 57A-2-313;
`
`Tenn. Code Ann. § 47-2-313;
`
`Tex. Bus. & Com. Code § 2.313;
`
`Utah Code Ann. § 70A-2-313;
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`9A V.S.A. § 2-313;
`
`Va. Code Ann. § 59.1-504.2;
`
`uu. Wash. Rev. Code Ann. § 6A.2-313;
`
`vv. W. Va. Code § 46-2-313;
`
`ww. Wis. Stat. § 402.313; and
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`xx. Wyo. Stat. § 34.1-2-313.
`
`86.
`
`As a direct and proximate result of Defendant’s breach of the express warranties,
`
`Plaintiff and Class Members were damaged in the amount of the price they paid for the Products,
`
`in an amount to be proven at trial.
`
`FOURTH CAUSE OF ACTION
`BREACH OF IMPLIED WARRANTY OF MERCHANTABILITY
`(On Behalf of Plaintiff and All Class Members)
`
`Plaintiff brings this count on behalf of herself and the Class and repeats and re-
`
`87.
`
`alleges all previous paragraphs, as if fully included herein.
`
`88.
`
`Defendant sold and Plaintiff and Class Members purchased the Products.
`
`89. When sold by Defendant, the Products were not merchantable, did not pass without
`
`objection in the trade under the label description, were not of adequate quality within that
`
`description, were not fit for the ordinary purposes for which such goods are used, and did not
`
`conform to the promises or affirmations of fact made on its container or label.
`
`
`
`18
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`Case 2:22-cv-00289 Document 1 Filed 01/18/22 Page 19 of 23 PageID #: 19
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`90.
`
`Because the Products contain benzene, they are in no way safe for use as body spray
`
`products.
`
`91.
`
`As a direct result of Defendant’s Products being unfit for intended purpose and/or
`
`otherwise not merchantable, Plaintiff and Class members were damaged because they would not
`
`have purchased Defendant’s Products had they known the true facts regarding the benzene content.
`
`FIFTH CAUSE OF ACTION
`FRAUDULENT CONCEALM