throbber
Case 1:21-cv-00351 Document 1 Filed 01/14/21 Page 1 of 66
`
`
`
`No. 1:21-cv-351
`
`CLASS ACTION COMPLAINT
`
`DEMAND FOR JURY TRIAL
`
`
`
`
`
`
`
`
`
`
`
`
`UNITED STATES DISTRICT COURT
`SOUTHERN DISTRICT OF NEW YORK
`
`SHANNON FREMGEN, MARY
`CHRISTOPHERSON-JUVE, DENISE
`DELEON, on behalf of themselves and all
`others similarly situated,
`
`
`
`
`
`AMAZON.COM, INC.,
`
`
`
`
`
`Plaintiffs,
`
`Defendant.
`
`v.
`
`
`
`010888-12/1419902 V1
`
`
`
`

`

`
`
`I.
`
`II.
`
`III.
`
`IV.
`
`Case 1:21-cv-00351 Document 1 Filed 01/14/21 Page 2 of 66
`
`TABLE OF CONTENTS
`
`Page
`
`INTRODUCTION ................................................................................................................ 1
`
`JURISDICTION ................................................................................................................. 18
`
`VENUE ............................................................................................................................. 20
`
`PARTIES ........................................................................................................................... 20
`
`A.
`
`Plaintiffs ................................................................................................................ 20
`
`B.
`
`C.
`
`1.
`
`2.
`
`3.
`
`Shannon Fremgen ....................................................................................... 20
`
`Mary Christopherson-Juve .......................................................................... 21
`
`Denise DeLeon ........................................................................................... 23
`
`Defendant .............................................................................................................. 23
`
`Amazon’s Co-Conspirators ..................................................................................... 24
`
`1.
`
`2.
`
`3.
`
`4.
`
`5.
`
`Hachette .................................................................................................... 24
`
`HarperCollins ............................................................................................. 24
`
`Macmillan .................................................................................................. 25
`
`Penguin ..................................................................................................... 25
`
`Simon & Schuster ....................................................................................... 26
`
`V.
`
`STATEMENT OF FACT .................................................................................................... 26
`
`A.
`
`B.
`
`C.
`
`D.
`
`E.
`
`The Big Five’s dominance in trade books. ................................................................ 26
`
`Amazon’s dominance over its rival booksellers. ....................................................... 32
`
`EBooks’ arrival disturbed the trade publishing industry. ............................................ 34
`
`As a trade publisher, Amazon benefits from the Big Five’s inflated
`eBook prices. ......................................................................................................... 44
`
`As an Ebook retailer, Amazon employs anticompetitive restraints to
`immunize its platform from the negative effects of the Big Five’s inflated
`eBook prices. ......................................................................................................... 46
`
`010888-12/1419902 V1
`
`
`
`
`- i -
`
`

`

`Case 1:21-cv-00351 Document 1 Filed 01/14/21 Page 3 of 66
`
`
`
`F.
`
`Amazon is the subject of a government investigation for possible
`antitrust violations, including whether it uses its relationship with its
`third-party sellers to harm competition. .................................................................... 47
`
`VI.
`
`INTERSTATE TRADE AND COMMERCE ....................................................................... 49
`
`VII.
`
`RELEVANT MARKET ...................................................................................................... 49
`
`VIII. CLASS ACTION ALLEGATIONS ..................................................................................... 52
`
`IX.
`
`X.
`
`ANTITRUST INJURY ....................................................................................................... 55
`
`CAUSES OF ACTION ....................................................................................................... 57
`
`VIOLATION OF THE SHERMAN ACT ......................................................................................... 57
`
`FIRST CAUSE OF ACTION VIOLATION OF 15 U.S.C. § 1 ............................................... 57
`
`SECOND CAUSE OF ACTION VIOLATION OF THE SHERMAN ACT –
`MONOPOLIZATION (15 U.S.C. § 2) ..................................................................... 59
`
`JURY TRIAL DEMANDED ........................................................................................................... 61
`
`PRAYER FOR RELIEF .................................................................................................................. 61
`
`
`
`
`
`010888-12/1419902 V1
`
`
`
`
`- ii -
`
`

`

`Case 1:21-cv-00351 Document 1 Filed 01/14/21 Page 4 of 66
`
`
`
`Plaintiffs allege the following upon personal knowledge as to themselves and their own
`
`acts, and as to all other matters upon information and belief, based upon the investigation made
`
`by and through their attorneys.
`
`I.
`
`INTRODUCTION
`
`1.
`
`Defendant Amazon.com, Inc. (“Amazon”) operates the Amazon.com retail
`
`platform, which is the largest retail eBooks seller in the United States. It sells over half of all
`
`books purchased at retail in the United States.1 Almost 90% of all eBooks are sold through its
`
`online retail platform.2
`
`2.
`
`Defendant’s Co-conspirators Hachette Book Group (“Hachette”); HarperCollins
`
`Publishers L.L.C. (“HarperCollins”); Macmillan Publishing Group, LLC
`
`(“Macmillan”); Penguin Random House LLC (“Penguin”); Simon & Schuster, Inc.; and Simon
`
`& Schuster Digital Sales, Inc. (collectively “Simon & Schuster”) are the five largest publishers in
`
`the United States, otherwise known collectively as the “Big Five.” The Big Five produce “trade
`
`books,” a term of art referring to “general interest fiction and non-fiction books,” as
`
`“distinguished from ‘non-trade’ books such as academic textbooks, reference materials, and
`
`
`1 House Judiciary Committee, Investigation of Competition in Digital Markets, Oct. 5, 2020
`at 295,
`https://judiciary.house.gov/uploadedfiles/investigation_of_competition_in_digital_markets_majo
`rity_staff_report_and_recommendations.pdf (“House Report”).
`2 Matt Day and Jackie Gu, The Enormous Numbers Behind Amazon’s Market Reach,
`Bloomberg (Mar. 27, 2019), https://www.bloomberg.com/graphics/2019-amazon-reach-across-
`markets/ (estimating that Amazon controls 88.9% of the eBooks market).
`- 1 -
`
`010888-12/1419902 V1
`
`
`
`
`

`

`Case 1:21-cv-00351 Document 1 Filed 01/14/21 Page 5 of 66
`
`
`
`other texts.”3 Collectively, the Big Five’s books account for about 80% of the trade books sold in
`
`the United States.4
`
`3.
`
`Plaintiffs are consumers and direct purchaser plaintiffs from several states who
`
`frequently shop for electronic books (“eBooks”) published by the Big Five. The Big Five
`
`typically sell their eBooks to consumers through booksellers’ online retail platforms, like
`
`Amazon, Barnes & Noble, Kobo, and Apple Books. Co-conspirator HarpersCollins also sells
`
`eBooks to consumers through its own website. When selling eBooks through an online retail
`
`platform, the Big Five typically rely on the agency model.5 Under that model, the sales
`
`transaction occurs directly between the publisher and the retail consumer, while the eBook
`
`retailer serves merely as the publisher’s sales agent in the transaction and takes a commission on
`
`every book sold.6 Plaintiffs purchased one or more eBooks directly from the Big Five through a
`
`retail platform other than Amazon.com.
`
`
`3 United States v. Apple Inc., 952 F. Supp. 2d 638, 648 n.4 (S.D.N.Y. 2013).
`4 Constance Grady, Milo Yiannopoulos’s book deal with Simon & Schuster, explained, Vox
`(Jan. 3, 2017), https://www.vox.com/culture/2017/1/3/14119080/milo-yiannopoulos-book-deal-
`simon-schuster-dangerous-boycott.
`5 Constance Grady, The 2010s were supposed to bring the ebook revolution, Vox (Dec. 23,
`2019), https://www.vox.com/culture/2019/12/23/20991659/ebook-amazon-kindle-ereader-
`department-of-justice-publishing-lawsuit-apple-ipad; For the Big Five, Agency Now Holds Sway
`Across the Board, Author’s Guild (Sep. 9, 2015), https://www.authorsguild.org/industry-
`advocacy/for-the-big-five-agency-now-holds-sway-across-the-board/; Amazon, HarperCollins
`reach multi-year publishing deal, First Post (Apr. 14, 2015),
`https://www.firstpost.com/tech/news-analysis/amazon-harpercollins-reach-multi-year-
`publishing-deal-report-3666709.html; Laura Owen, Macmillan, too, returns to agency pricing
`with Amazon, Gigaom (Dec. 18, 2014), https://gigaom.com/2014/12/18/macmillan-too-returns-
`to-agency-pricing-with-amazon/.
`6 Grady; CASE AT.40153 EBook MFNs and related matters (Amazon),
`https://ec.europa.eu/competition/antitrust/cases/dec_docs/40153/40153_4392_3.pdf (“5.4.2017
`EU Commission Decision”) at 8.
`
`010888-12/1419902 V1
`
`
`
`
`- 2 -
`
`

`

`Case 1:21-cv-00351 Document 1 Filed 01/14/21 Page 6 of 66
`
`
`
`4.
`
`Plaintiffs allege that Amazon and the Big Five agreed to price restraints that cause
`
`Plaintiffs and other consumers to overpay for eBooks purchased from the Big Five through a
`
`retail platform other than Amazon.com. Plaintiffs seek to represent a Class of consumers, who
`
`likewise purchased eBooks from the Big Five through an online bookseller other than Amazon
`
`and suffered similar overcharges.
`
`5.
`
`EBook prices have been the continuous subject of antitrust investigations in the
`
`United States and Europe since 2011. The European Commission in the European Union (“EU
`
`Commission”) first opened proceedings in December 2011 against the Big Five and Apple to
`
`determine whether they colluded in raising retail prices of eBooks.7 The Department of Justice
`
`(“DOJ”) and Attorneys General (AGs) from 33 states followed with their own lawsuit in this
`
`District in early 2012.8 Both the U.S. District Court presiding over the DOJ and AGs’ lawsuit
`
`and the EU Commission found that the Big Five had colluded with Apple to raise prices.9 They
`
`achieved this goal by jointly switching on a global basis from a wholesale model of selling
`
`eBooks (where the eBook retailer determines retail prices) to an agency model (where the
`
`publisher determines retail prices and the eBook retailer acts merely as its agent).10 As part of
`
`their conspiracy, the Big Five agreed to a most favored nations clause (“MFN”) with Apple to
`
`ensure that the Big Five sold their eBooks at the same prices through Apple’s online store as
`
`through all other eBook retailers, including Amazon.11
`
`
`7 5.4.2017 EU Commission Decision at 8.
`8 House Report at 333; 5.4.2017 EU Commission Decision at 8.
`9 United States v. Apple Inc., 952 F. Supp. 2d 638, 648 (S.D.N.Y. 2013); 5.4.2017 EU
`Commission Decision at 8.
`10 Id.
`11 Id.
`
`010888-12/1419902 V1
`
`
`
`
`- 3 -
`
`

`

`Case 1:21-cv-00351 Document 1 Filed 01/14/21 Page 7 of 66
`
`
`
`6.
`
`The U.S. District Court entered consent decrees in 2012 and 2013 against the Big
`
`Five.12 The Big Five also reached settlements with the EU Commission on December 12, 2012,
`
`and July 25, 2013.13 Both the consent decrees entered in the United States and the EU
`
`Commission settlements reached in Europe required the Big Five to cease colluding with each
`
`other, to refrain from employing an MFN in any of their agreements with eBook retailers for five
`
`years, and for two years to permit eBook retailers to add their own discounts to the retail prices
`
`of the Big Five’s eBooks sold through the retailer’s platform.14
`
`7.
`
`As the following chart shows,15 the Big Five’s eBook prices decreased
`
`substantially from 2013-2014, as long as the consent decrees prevented the Big Five from
`
`interfering with retailer discounts, but they immediately increased their prices again in 2015 after
`
`renegotiating their agency agreements with Amazon and have continued to maintain
`
`
`12 See U.S. v. Apple, Inc., et al., Department of Justice, https://www.justice.gov/atr/case/us-v-
`apple-inc-et-al.
`13 5.4.2017 EU Commission Decision at 8.
`14 5.4.2017 EU Commission Decision at 8; see, e.g., Final Judgment as to Defendants The
`Penguin Group, a Division of Pearson PLC, and Penguin Group (USA), United States v. Apple,
`Case No. 12-cv-02826-DLC (S.D.N.Y.), Docket No. 259 (“Final Judgment Penguin”) at 8-9,
`https://www.justice.gov/atr/case-document/final-judgment-defendants-penguin-group-division-
`pearson-plc-and-penguin-group-usa.
`14 Id. at 11 and 18.
`15 The chart represents the weighted average price of eBooks price for the Big Five
`Defendants with prices adjusted for inflation. It draws from a data sample consisting of New
`York Times bestsellers starting from February 13, 2011, when the first eBooks appeared on the
`NYT list, to December 1, 2020.
`
`010888-12/1419902 V1
`
`
`
`
`- 4 -
`
`

`

`Case 1:21-cv-00351 Document 1 Filed 01/14/21 Page 8 of 66
`
`
`
`supracompetitive prices:
`
`
`
`8.
`
`Although Amazon claimed publicly that it was negotiating with the Big Five to
`
`ensure that it would continue to discount their eBook prices beyond the two-year period required
`
`under the consent decree, this did not happen. The week after announcing their respective agency
`
`contracts with Defendant Amazon, Co-conspirator Penguin increased its eBook prices by 30.4%,
`
`Co-conspirator HarperCollins by 29.3%, Co-conspirator Simon & Schuster by 15.8%, Co-
`
`conspirator Hachette Book Group by 8.3%, and Co-conspirator Macmillan by 10.7%.
`
`9.
`
`As the following chart illustrates, Amazon’s Co-conspirators raised prices by
`
`increasing the price point for new releases and by consolidating eBook prices to fewer price
`
`buckets. During the Apple conspiracy in 2011-12, the Big Five priced 80% of their eBooks
`
`within just four price buckets. This roughly doubled in 2013 through 2014, when DOJ ensured
`
`competitive eBook pricing by enforcing the consent decrees entered against the Big Five Co-
`
`010888-12/1419902 V1
`
`
`
`
`- 5 -
`
`

`

`Case 1:21-cv-00351 Document 1 Filed 01/14/21 Page 9 of 66
`
`
`
`conspirators. After entering into their agreements with Amazon in 2015, the Big Five gradually
`
`reverted to using three or four price buckets by 2018 and through the present:
`
`
`
`10.
`
`During the DOJ enforcement of the consent decrees, the Big Five eBook prices
`
`had the greatest price diversity in 2014. After adjusting for inflation, eBook prices for books
`
`clustered around $12 and only about 5% of titles sold for about $15, whereas in 2020, which
`
`represents greater price conformity, 55% of titles sold for about $15 and less than 5% sold
`
`around $12:
`
`010888-12/1419902 V1
`
`
`
`
`- 6 -
`
`

`

`Case 1:21-cv-00351 Document 1 Filed 01/14/21 Page 10 of 66
`
`
`
`
`
`
`
`11.
`
`Had Amazon and its Co-conspirators only raised prices on Amazon.com,
`
`consumers would be free to shop for lower-priced eBooks on other retailer sites. Instead,
`
`010888-12/1419902 V1
`
`
`
`
`- 7 -
`
`

`

`Case 1:21-cv-00351 Document 1 Filed 01/14/21 Page 11 of 66
`
`
`
`Amazon and its Co-conspirators agreed to a price restraint that prevents lower eBook prices on
`
`other eBook retailer sites.
`
`12.
`
`In June 2015, the EU Commission again investigated anticompetitive conduct in
`
`the eBooks market and found that Defendant Amazon employed MFNs with eBook publishers
`
`and similar provisions in its agreements with the Big Five (who were at that time prevented by
`
`their settlements with the EU Commission from employing MFNs in their contracts).16 The EU
`
`Commission found that the MFNs and analogous provisions found in the Big Five contracts had
`
`probable anticompetitive effects.17 Amazon and the EU Commission reached a settlement in
`
`2017 that prohibited Amazon from enforcing its MFNs and similar provisions for a five-year
`
`period in the European Economic Area.18 Amazon’s settlement with the EU Commission had no
`
`effect on Amazon’s and the Big Five’s practices in the United States.
`
`13.
`
`The House Judiciary Committee began investigating Amazon in 2019 as part of a
`
`broader investigation of competition in the digital markets, led by the Subcommittee on
`
`Antitrust, Commercial, and Administrative Law.19 After a 16-month investigation, the House
`
`Judiciary Committee issued a report and recommendations. Among its findings, the Committee
`
`determined that Amazon’s use of MFN provisions in its agreements with book publishers harms
`
`competition in the retail book market, including the eBook market.20
`
`14.
`
`In comparison to physical books, publishers sell eBooks at high prices, and
`
`consumers do not actually benefit from the cost reduction that comes from low printing and
`
`
`16 5.4.2017 EU Commission Decision at 4-5.
`17 5.4.2017 EU Commission Decision at 20-38, 43.
`18 Id. at 39, 41-42.
`19 House Report at 6.
`20 Id. at 295.
`
`010888-12/1419902 V1
`
`
`
`
`- 8 -
`
`

`

`Case 1:21-cv-00351 Document 1 Filed 01/14/21 Page 12 of 66
`
`
`
`distribution expenses.21 Amazon charges high commissions and other costs to publishers,
`
`including the Big Five, which in turn significantly increases the retail price of the eBooks they
`
`sell on Amazon.com.22 One way that Amazon increases the cost of selling eBooks is by tying its
`
`distribution services, i.e., helping customers find and purchase eBooks on the Amazon platform,
`
`collect payment, and deliver the book electronically, with its advertising services, which are
`
`designed to maximize the placement of advertisements to consumers at various points of the
`
`search and purchase experience.23 Amazon drives up the Big Five’s cost of doing business on
`
`Amazon.com by manipulating the “discovery tools to make a publisher’s books difficult to find
`
`without the purchase of advertising or refuses distribution unless the publisher also purchases
`
`advertising.”24
`
`15.
`
`In a competitive market, the Big Five could sell eBooks at a lower price on their
`
`own websites or through Amazon’s retail competitors that offer lower commissions and fees, but
`
`the Big Five agree not to sell their eBooks at a price lower than the price they sell on
`
`Amazon.com. This contractual “stranglehold” prevents Amazon’s current eBook retail
`
`competitors from expanding their market share and reduces the incentive of potential eBook
`
`retail competitors from entering the market.25 The anticompetitive agreements between
`
`
`21 Analyst opinion, https://www.statista.com/outlook/213/109/ebooks/united-states#market-
`users.
`22 Letter from Maria A. Pallante, Pres. & CEO, Ass’n of Am. Publishers, Mary E.
`Rasenberger, Exec. Dir., Authors Guild, Allison K. Hill, CEO, Am. Booksellers Ass’n, to Hon.
`David. N. Cicilline, Chairman, Subcomm. on Antitrust, Commercial and Admin. Law of the H.
`Comm. on the Judiciary, 3 (Aug. 17, 2020),
`https://publishers.org/wpcontent/uploads/2020/08/Joint-Letter-to-Rep-Cicilline-081720.pdf.
`23 Id.
`24 Id.
`25 House Report at 295.
`
`010888-12/1419902 V1
`
`
`
`
`- 9 -
`
`

`

`Case 1:21-cv-00351 Document 1 Filed 01/14/21 Page 13 of 66
`
`
`
`Defendant Amazon and the Big Five Co-conspirators have the intent and effect of injuring
`
`consumers by eliminating the price competition that Amazon.com would otherwise face and by
`
`raising eBook prices sold through Amazon’s retail rivals above the price that the eBooks would
`
`be sold in the absence of this restraint.
`
`16.
`
`Because Amazon and its Co-conspirators have not made the terms of their
`
`agreements public, Plaintiffs rely on public disclosures, including news reports, submissions to
`
`the House Judiciary Committee and the findings of the EU Commission and House Judiciary
`
`Committee. These reports describe the contractual devices that Amazon employs in its
`
`agreements with publishers to fix book prices and prevent competition from rival booksellers.
`
`17.
`
`In general, MFNs entitle the buyer to the lowest price or best terms that the
`
`supplier offers to any other buyer, but that is not how the MFN operates in Amazon’s contracts
`
`with the Big Five Co-conspirators. The Big Five rely on the agency model to sell their eBooks,
`
`which means that Amazon is not a buyer and the Big Five are not its suppliers. “Amazon,” the
`
`House Judiciary Committee observes, “has a history of using MFN clauses to ensure that none of
`
`its suppliers or third-party sellers can collaborate with an existing or potential competitor to
`
`make lower-priced or innovative product offerings available to consumers.”26 Although Amazon
`
`changed the name and specific mechanisms over the years, the Committee found that Amazon
`
`has continuously imposed contract provisions that effectively function as MFNs on book
`
`publishers.27 Amazon uses these provisions to prevent “publishers from partnering with any of
`
`Amazon’s competitors” and to reinforce “Amazon’s ‘stranglehold’ and ‘control’ over book
`
`
`26 Id.
`27 Id.
`
`010888-12/1419902 V1
`
`
`
`
`- 10 -
`
`

`

`Case 1:21-cv-00351 Document 1 Filed 01/14/21 Page 14 of 66
`
`
`
`distribution.”28 Because of Amazon’s market power in the retail eBook market, these contractual
`
`requirements prevent Amazon’s actual and potential retail rivals from introducing different
`
`business models, offering promotional advantages, or offering customers lower prices on their
`
`own.29 The House Judiciary Committee’s findings echo the conclusions of the EU Commission a
`
`few years earlier.30
`
`18.
`
`Business model parity: The EU Commission reports that Amazon employs the
`
`“Business model parity clause” in its contracts with the Big Five and other eBook publishers.31
`
`This clause requires the Big Five Co-conspirators to notify Amazon of the distribution of their
`
`eBooks through alternative business models and offer to Amazon the same material terms and
`
`conditions as any other eBook retailer, even if the retailer operates under a different business
`
`model.32 Examples of alternative business models include subscriptions, streaming, rentals, book
`
`clubs, bundling of eBooks with the sale of print books, and reduced prices for partial
`
`downloads.33 This clause is anticompetitive because it creates a disincentive for the Big Five Co-
`
`conspirators to support and invest in alternative new and innovative business models.34 This, in
`
`turn, reduces Amazon’s eBook retail competitors’ ability and incentive to develop alternative
`
`business models and differentiate their eBook offerings through these innovations.35 It likewise
`
`deters the entry of new eBook retail rivals or the expansion of Amazon’s existing retail rivals,
`
`
`28 Id.
`29 Id. at 295-96.
`30 5.4.2017 EU Commission Decision.
`31 Id. at 9 and 12.
`32 Id. at 9.
`33 Id.
`34 Id. at 22.
`35 Id.
`
`010888-12/1419902 V1
`
`
`
`
`- 11 -
`
`

`

`Case 1:21-cv-00351 Document 1 Filed 01/14/21 Page 15 of 66
`
`
`
`which collectively weakens competition in the eBook retail market and strengthens Amazon’s
`
`already-dominant position in that market.36
`
`19.
`
`Selection parity: Because of Amazon’s eBook market dominance, its retail
`
`competitors need to provide additional value to consumers, for example in the form of
`
`differentiated content or early releases of eBooks because even temporarily offering content that
`
`is unavailable on Amazon would increase competition in the retail distribution of eBooks.37 In a
`
`competitive market, the Big Five Co-conspirators would have a financial incentive to incur the
`
`added investment cost of developing innovative products for exclusive release by Amazon’s
`
`retail competitors or to offer them exclusive early releases, so that Amazon’s competitors would
`
`gain market share and weaken Amazon’s bargaining power over the Big Five.38 But Amazon
`
`includes a selection parity provision in all its contracts with publishers, including the Big Five,
`
`which requires them to provide their eBooks for sale on Amazon.com at the earliest date
`
`available to other eBook retailers and include all the same features as eBooks available through
`
`Amazon’s retail competitors.39 It also requires that a publisher intending to sell an eBook
`
`anywhere in the marketplace that is not primarily text (e.g., contain illustrations, graphics, or
`
`additional content) must notify Amazon and provide all assistance and materials that would be
`
`reasonably required for Amazon to create an equivalent eBook of that title. This global
`
`requirement of compatibility with Amazon’s eBook readers effectively eliminates any economic
`
`incentive the Big Five Co-conspirators have to develop innovative eBooks that might be read on
`
`
`36 Id.
`37 Id. at 30.
`38 Id. at 29-30.
`39 Id. at 10, 27.
`
`010888-12/1419902 V1
`
`
`
`
`- 12 -
`
`

`

`Case 1:21-cv-00351 Document 1 Filed 01/14/21 Page 16 of 66
`
`
`
`a more technologically savvy platform.40 Amazon’s selection parity clause hurts consumers by
`
`inducing publishers to keep their eBook functionalities simple, which eliminates the more
`
`interactive and advanced functions that might otherwise be available through Amazon’s eBook
`
`retail competitors.41 It harms the retail competition because it forecloses a significant avenue for
`
`retailers to compete with Amazon by differentiating the product or making it available earlier.42
`
`20.
`
`Notification provisions: When the Big Five renegotiated their contracts with
`
`Amazon in approximately 2015, the consent decrees prevented them from having MFNs in their
`
`eBook contracts. Until about 2017, while they were still subject to this prohibition, Amazon and
`
`the Big Five agreed to notification provisions that served the same function as the prohibited
`
`MFN provisions (i.e., Amazon’s agency price parity, promotion price parity, discount pool,
`
`wholesale price parity and agency commission parity provisions discussed below).
`
`21.
`
`In this interim period, the Co-conspirators’ retail price notification clauses
`
`required each of the Big Five to notify Amazon if their agency price on Amazon is higher than
`
`the retail price charged via any competing eBook retailer.43 The Co-conspirators’ promotion
`
`notification provision likewise obliged the Big Five to notify Amazon if they offer any
`
`promotional agency price or promotional content to an eBook retailer competing with Amazon
`
`and that the Big Five publisher does not also offer to Amazon.44 These clauses functioned like an
`
`MFN in that they allowed Amazon to prevent other retail platforms from undercutting the Big
`
`
`40 Id.
`41 Id.
`42 Id. at 31.
`43 5.4.2017 EU Commission Decision at 11.
`44 Id.
`
`010888-12/1419902 V1
`
`
`
`
`- 13 -
`
`

`

`Case 1:21-cv-00351 Document 1 Filed 01/14/21 Page 17 of 66
`
`
`
`Five’s eBook prices on Amazon.com.45 Once notified of the availability of its Co-conspirators’
`
`eBooks at lower prices, Amazon typically “requested” that the same low retail price or
`
`promotional agency price charged on the platform of the competing eBook retailer would also be
`
`offered on Amazon.com.46 If the publisher did not comply with Amazon’s “request,” Amazon
`
`retaliated or threatened to retaliate by removing the buy button for one or several of publisher’s
`
`eBooks on its platform, by excluding the publisher’s eBooks from all promotional activity, by
`
`removing the pre-order buttons or by prominently displaying banners for alternative eBooks in
`
`an attempt to dissuade potential buyers from purchasing its Co-conspirator’s eBook.47
`
`Eventually, the Big Five stopped resisting and began turning down promotions proposed by
`
`Amazon’s retail competitors because they would need to provide the same terms to Amazon.48
`
`These notification provisions are anticompetitive because they eliminated any incentive for the
`
`Big Five to offer lower prices or better terms to any of Amazon’s competitors or new entrants.49
`
`22.
`
`From about 2017 through the present, the consent decrees no longer prohibited
`
`MFNs in the Big Five contracts. Rather than relying on the notification provisions, it is believed
`
`that Amazon and the Big Five agreed to some or all of Amazon’s MFN provisions (i.e.,
`
`Amazon’s agency price parity, promotion price parity, discount pool provision, wholesale price
`
`parity and agency commission parity provisions discussed below).50
`
`
`45 Id. at 36.
`46 Id.
`47 Id. and n.55.
`48 Id. at 37.
`49 Id.
`50 See House Report at 295 (“Although Amazon has changed the name and specific
`mechanisms over the years, it appears that the company continues to impose contract provisions
`that effectively function as MFNs on book publishers.”).
`- 14 -
`
`010888-12/1419902 V1
`
`
`
`
`

`

`Case 1:21-cv-00351 Document 1 Filed 01/14/21 Page 18 of 66
`
`
`
`23.
`
`Agency price parity: Currently and since at least 2015, in the United States, the
`
`Big Five have agency agreements with Amazon.51 The EU Commission reports that Amazon’s
`
`contracts with publishers that operate under the agency model include an agency price parity
`
`provision.52 The agency price is the price the Big Five publisher sets or, if discounting is
`
`permitted, the discounted price charged by an eBook retailer for the sale of an eBook to a
`
`consumer under an agency agreement.53 The agency price parity provision requires the Big Five
`
`to set the eBook price for books they sell through Amazon no higher than the eBook price
`
`charged on eBook retail platforms that compete with Amazon.com. This clause harms consumers
`
`by increasing Amazon’s dominance as the platform for the Big Five’s eBook sales and raising
`
`the Big Five’s eBook prices. If this clause did not exist, the Big Five would have a financial
`
`incentive to lower their eBook prices on rival platforms that charge lower commissions than
`
`Amazon and steer more sales to those platforms, thereby increasing the publishers’ overall
`
`revenues and profits and evading Amazon’s “stranglehold” over them.54 The Big Five Co-
`
`conspirators also have an agency commission parity clause that requires the Big Five to provide
`
`Amazon a commission that is equal to or greater than the commission the Big Five pay to
`
`Amazon’s retail competitors, so conversely the Big Five cannot diversify their distribution
`
`channels by offering Amazon’s competitors a better commission.55
`
`24.
`
`Promotion price parity: Agency agreements also include a promotion price
`
`parity clause that requires the Big Five to provide Amazon any promotional agency price,
`
`
`51 See infra n.5.
`52 5.4.2017 EU Commission Decision at 32.
`53 Id. at 10 n.17.
`54 Id. at 34; House Report at 295.
`55 Id. at 11.
`
`010888-12/1419902 V1
`
`
`
`
`- 15 -
`
`

`

`Case 1:21-cv-00351 Document 1 Filed 01/14/21 Page 19 of 66
`
`
`
`promotional wholesale price, or promotional content that they offer to any other eBook retailer.
`
`The clause is anticompetitive because it gives the Big Five an incentive to prohibit Amazon’s
`
`retail rivals from offering promotional eBook prices.56
`
`25.
`
`Discount pool: The discount pool clause provides Amazon yet another way to
`
`enforce its MFN, whenever a competing eBook retailer offers a lower retail price than the
`
`publisher price on Amazon.com.57 The clause relates to a “pool” of credits that Amazon may use
`
`at its discretion. If any eBook the publisher sells triggers this clause, Amazon may discount the
`
`agency price for that title or any other eBook title the publisher sells on Amazon.com.58
`
`Defendant calculates the pool based on the differences between the agency prices the Big Five
`
`charge for their eBooks on Amazon.com and any lower prices available through any other eBook
`
`retailer.59 It then multiplies the difference in price by the number of units sold through Amazon
`
`for the duration of the time that the price on Amazon exceeded the competitor’s price.60 This
`
`clause is anticompetitive because it prevents Amazon’s retail rivals from competing on price and
`
`eliminates the discounts that would otherwise be available to consumers.
`
`26.
`
`At the conclusion of the European Commission’s two-year investigation

This document is available on Docket Alarm but you must sign up to view it.


Or .

Accessing this document will incur an additional charge of $.

After purchase, you can access this document again without charge.

Accept $ Charge
throbber

Still Working On It

This document is taking longer than usual to download. This can happen if we need to contact the court directly to obtain the document and their servers are running slowly.

Give it another minute or two to complete, and then try the refresh button.

throbber

A few More Minutes ... Still Working

It can take up to 5 minutes for us to download a document if the court servers are running slowly.

Thank you for your continued patience.

This document could not be displayed.

We could not find this document within its docket. Please go back to the docket page and check the link. If that does not work, go back to the docket and refresh it to pull the newest information.

Your account does not support viewing this document.

You need a Paid Account to view this document. Click here to change your account type.

Your account does not support viewing this document.

Set your membership status to view this document.

With a Docket Alarm membership, you'll get a whole lot more, including:

  • Up-to-date information for this case.
  • Email alerts whenever there is an update.
  • Full text search for other cases.
  • Get email alerts whenever a new case matches your search.

Become a Member

One Moment Please

The filing “” is large (MB) and is being downloaded.

Please refresh this page in a few minutes to see if the filing has been downloaded. The filing will also be emailed to you when the download completes.

Your document is on its way!

If you do not receive the document in five minutes, contact support at support@docketalarm.com.

Sealed Document

We are unable to display this document, it may be under a court ordered seal.

If you have proper credentials to access the file, you may proceed directly to the court's system using your government issued username and password.


Access Government Site

We are redirecting you
to a mobile optimized page.





Document Unreadable or Corrupt

Refresh this Document
Go to the Docket

We are unable to display this document.

Refresh this Document
Go to the Docket