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Case 1:22-cv-06215-JPO Document 1 Filed 07/21/22 Page 1 of 16
`
`UNITED STATES DISTRICT COURT
`SOUTHERN DISTRICT OF NEW YORK
`
`MANHATTAN COURTHOUSE
`
`Charlene Vazquez, individually and on behalf
`of all others similarly situated,
`
`1:22-cv-06215
`
`Plaintiff,
`
`
`
`- against -
`
`Class Action Complaint
`
`Walmart, Inc.,
`
`
`
`Defendant,
`
`Jury Trial Demanded
`
`Plaintiff alleges upon information and belief, except for allegations pertaining to Plaintiff,
`
`which are based on personal knowledge:
`
`1. Walmart, Inc. (“Defendant”) manufactures, labels, markets, and sells granola bars
`
`represented as containing oats and honey under the Great Value brand (“Product”).
`
`
`
`

`

`Case 1:22-cv-06215-JPO Document 1 Filed 07/21/22 Page 2 of 16
`
`2.
`
`Relevant label statements include “Oats & Honey – Crunchy Granola Bars,”
`
`“Crunchy Oats …Sweet Honey,” “Made With Whole Grains,” “19g Whole Grain Per Serving”
`
`and pictures of freshly harvested oats next to a dripping block of a honeycomb on what appears to
`
`be a wooden picnic table.
`
`3.
`
`The representations tell consumers the Product will contain a non-de minimis amount
`
`of honey, is primarily sweetened with honey and contains limited ingredients based on the
`
`references to only oats and honey.
`
`4.
`
` The representations are false and misleading because the Product contains
`
`ingredients other than oats and honey and contains a de minimis amount of honey relative to
`
`conventional sugars.
`
`I.
`
`SUGAR IS INCREASINGLY DISFAVORED AS SWEETENER
`
`5. According to the National Institutes of Health (“NIH”), there is a direct link between
`
`excess sugar consumption and obesity.
`
`6. Doctors and nutritionists agree that excess sugar intake leads to as weight gain, Type
`
`2 diabetes, dental caries, metabolic syndrome, heart disease, cancer, and even dementia.
`
`7. One food industry insider stated that “[consumer] demand for sugar reduction [cuts]
`
`across food and beverage categories.”
`
`8.
`
`Speakers at the International Sweetener conference affirmed that “sugar avoidance
`
`was a macro trend ‘that is here to stay and will only increase.’”
`
`9.
`
`Surveys by Information Resources, Inc. (“IRI”) show that 58% of consumers are
`
`avoiding sugar, and over 80% are doing so for reasons related to health and weight issues.
`
`10.
`
`In place of sugar, consumers are increasingly seeking foods sweetened with honey.
`
`11. This is confirmed by data obtained from the USDA, showing that the volume of
`
`2
`
`

`

`Case 1:22-cv-06215-JPO Document 1 Filed 07/21/22 Page 3 of 16
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`honey has almost doubled in the past 35 years, from 339 million to 603 million pounds.1
`
`12. For the first time in history in 2020, honey surpassed white sugar as America’s
`
`number one sweetener.
`
`13. At least 50% of consumers are willing to pay more for foods primarily sweetened
`
`with honey.
`
`14. Roughly 60% of consumers look for references to honey on a food’s front label when
`
`deciding what to buy.
`
`15. There are several reasons why consumers seek foods sweetened with honey instead
`
`of sugar.
`
`16. First, almost three-quarters of consumers rate honey as “better-for-you” than sugar.
`
`17. Second, 93% of consumers recognize that honey is a natural sweetener, because
`
`unlike sugar, it is not heavily refined through harsh unnatural processes.
`
`18. According to the director of the National Honey Board, “Honey fits perfectly with
`
`consumers’ desire to know where their food comes from and their preference for foods that are
`
`unprocessed,” because it “is made by bees from the nectar of flowers.”
`
`19. Third, honey has a lower glycemic index than sugar, causing slower fluctuations in
`
`blood sugar and insulin levels.
`
`20. Refined sugars lead to rapid spikes of blood sugar, with quick spurts of energy
`
`followed by sharp declines, characterized by tiredness, headaches, and difficulties in
`
`concentrating.
`
`21. Fourth, honey is sweeter than sugar, so less of it is needed to achieve the same level
`
`of sweetness.
`
`1 USDA/ERS.
`
`
`
`3
`
`

`

`Case 1:22-cv-06215-JPO Document 1 Filed 07/21/22 Page 4 of 16
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`22. Fifth, unlike sugar, honey has small but significant amounts of nutrients such as
`
`vitamins, minerals, enzymes, phytonutrients and antioxidants.
`
`23. These benefits promote immunity and aid digestion.
`
`II. PRODUCT CONTAINS DE MINIMIS AMOUNT OF HONEY
`
`24. The front label promotes honey as the main ingredient in the Product after oats,
`
`shown through the name, “Oats & Honey,” “Sweet Honey,” and a block of honeycomb in a pool
`
`of honey.
`
`25. The representations are false and misleading because the amount of honey is
`
`negligible and de minimis, shown through the ingredient list.
`
`GRAIN
`INGREDIENTS: WHOLE
`ROLLED OATS, SUGAR, HIGH OLEIC
`CANOLA OIL, WHOLE GRAIN BROWN
`RICE FLOUR, CONTAINS LESS THAN
`2% OF HONEY, SALT, BROWN SUGAR
`SYRUP, BAKING SODA, SOY LECITHIN,
`NATURAL FLAVORS, PEANUT FLOUR.
`
`
`
`26. The primary sweetening ingredient is “sugar,” listed second after “whole grain rolled
`
`oats.”
`
`27. The Product “Contains Less Than 2% of Honey,” the fifth ingredient, after canola
`
`oil and rice flour, but before salt.
`
`28. Consumers relying on the front label will be satisfied that whole grain oats are the
`
`main ingredient but will be dissatisfied honey is a minor ingredient, especially compared to the
`
`amount of sugar.
`
`29. The front label promotion of only oats and honey dovetails with increased consumer
`
`demand for foods with limited, fewer ingredients.
`
`4
`
`

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`Case 1:22-cv-06215-JPO Document 1 Filed 07/21/22 Page 5 of 16
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`30. Packaged Facts’ proprietary National Consumer Survey revealed that “two-thirds of
`
`consumers prefer foods and beverages with fewer ingredients.”
`
`31. Consumer research company Mintel concluded that 59% of consumers believe that
`
`the fewer ingredients a product has, the healthier it is.
`
`32. The representations are misleading because the Product is not made with only oats
`
`and honey and contains numerous other ingredients.
`
`33. There is no commercial or technological barrier to formulating a granola or snack
`
`bar which only contains oats and honey.
`
`34. There is no functional barrier to producing a granola or snack bar which contains
`
`honey as the primary, significant or exclusive sweetening ingredient.
`
`35. This is shown through the snack bars made by HoneyBar, which state, “Ingredients
`
`Held Together Only With Honey” and list honey in the ingredients without other sweeteners.
`
`
`
`
`
`5
`
`

`

`Case 1:22-cv-06215-JPO Document 1 Filed 07/21/22 Page 6 of 16
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`36. Defendant makes other representations and omissions with respect to the Product
`
`which are false and misleading.
`
`37. Reasonable consumers must and do rely on a company to honestly and lawfully
`
`market and describe the components, attributes, and features of a product, relative to itself and
`
`other comparable products or alternatives.
`
`38. The value of the Product that Plaintiff purchased was materially less than its value
`
`as represented by Defendant.
`
`39. Defendant sold more of the Product and at higher prices than it would have in the
`
`absence of this misconduct, resulting in additional profits at the expense of consumers.
`
`40. Had Plaintiff known the truth, she would not have bought the Product or would have
`
`paid less for it.
`
`41. As a result of the false and misleading representations, the Product is sold at a
`
`premium price, approximately no less than $1.99 for six packages containing two bars each (42g),
`
`excluding tax and sales, higher than similar products represented in a non-misleading way, and
`
`higher than it would be sold for absent the misleading representations and omissions.
`
`Jurisdiction and Venue
`
`42.
`
`Jurisdiction is based on the Class Action Fairness Act of 2005 (“CAFA”). 28 U.S.C.
`
`§ 1332(d)(2).
`
`43. The aggregate amount in controversy exceeds $5 million, including any statutory and
`
`punitive damages, exclusive of interest and costs.
`
`44. The Product has been sold at hundreds of locations in the states covered by the classes
`
`Plaintiff seeks to represent, with the representations challenged here, for several years.
`
`45. Plaintiff Charlene Vazquez is a citizen of New York.
`
`6
`
`

`

`Case 1:22-cv-06215-JPO Document 1 Filed 07/21/22 Page 7 of 16
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`46. Defendant Walmart, Inc. is a Delaware corporation with a principal place of business
`
`in Bentonville, Benton County, Arkansas.
`
`47. The class of persons Plaintiff seeks to represent includes persons who are citizens of
`
`different states from which Defendant is a citizen.
`
`48. The members of the class Plaintiff seeks to represent are more than 100, because the
`
`Product has been sold for several years, with the representations described here, in hundreds of
`
`locations, in the States covered by Plaintiff’s proposed classes.
`
`49. The Product is available to consumers from Defendant’s retail stores and its website.
`
`50. Venue is in this District because a substantial part of the events or omissions giving
`
`rise to these claims occurred here including Plaintiff’s purchase, consumption, and/or awareness
`
`and/or experiences with the issues described here.
`
`51. Venue is at the Manhattan Courthouse because Plaintiff resides in Bronx County.
`
`52. Plaintiff is a citizen of Bronx, New York, Bronx County.
`
`Parties
`
`53. Defendant is a Delaware corporation with a principal place of business in
`
`Bentonville, Arkansas, Benton County.
`
`54. Walmart is an American multinational retail corporation that operates a chain of over
`
`5,000 supercenters throughout the nation, selling everything from furniture to groceries.
`
`55. While Walmart sells leading national brands, it also sells a large number of products
`
`under one of its private label brands, Great Value.
`
`56. Private label products are made by third-party manufacturers and sold under the
`
`name of the retailer, or its sub-brands.
`
`57. Previously referred to as “generic” or “store brand,” private label products have
`
`7
`
`

`

`Case 1:22-cv-06215-JPO Document 1 Filed 07/21/22 Page 8 of 16
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`increased in quality, and often are superior to their national brand counterparts.
`
`58. Products under the Great Value brand have an industry-wide reputation for quality
`
`and value.
`
`59.
`
`In releasing products under the Great Value brand, Defendant’s foremost criteria was
`
`to have high-quality products that were equal to or better than the national brands.
`
`60. Defendant is able to get national brands to produce its private label items due its loyal
`
`customer base and tough negotiating.
`
`61. That Great Value branded products met this high bar was proven by focus groups,
`
`which rated them above the name brand equivalent.
`
`62. Private label products generate higher profits for retailers because national brands
`
`spend significantly more on marketing, contributing to their higher prices.
`
`63. A survey by The Nielsen Co. “found nearly three out of four American consumers
`
`believe store brands are good alternatives to national brands, and more than 60 percent consider
`
`them to be just as good.”
`
`64. Private label products under the Great Value brand benefit by their association with
`
`consumers’ appreciation for the Walmart brand as a whole.
`
`65. The development of private label items is a growth area for Walmart, as they select
`
`only top suppliers to develop and produce Great Value products.
`
`66. These facts show a company with a significant amount of goodwill and equity when
`
`it comes to consumer purchasing.
`
`67. The Product is available to consumers from Defendant’s retail stores and its website.
`
`68. Plaintiff purchased the Product on one or more occasions within the statutes of
`
`limitations for each cause of action alleged, at locations including Walmart, 26 W Merritt Blvd,
`
`8
`
`

`

`Case 1:22-cv-06215-JPO Document 1 Filed 07/21/22 Page 9 of 16
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`Fishkill, NY 12524, during the fall of 2021 and winter of 2022, and/or among other times.
`
`69. Plaintiff believed and expected that the Product was made with honey as its primary
`
`sweetening ingredient instead of sugar, contained a non-de minimis amount of honey as an
`
`ingredient and was made of oats and honey because that is what the representations and omissions
`
`said and implied, on the front label and the absence of any reference or statement elsewhere on the
`
`Product.
`
`70. Plaintiff relied on the words, terms coloring, descriptions, layout, placement,
`
`packaging, tags, and/or images on the Product, on the labeling, statements, omissions, claims, and
`
`instructions, made by Defendant or at its directions, in digital, print and/or social media, which
`
`accompanied the Product and separately, through in-store, digital, audio, and print marketing.
`
`71. Plaintiff is part of the 58% of consumers who are avoiding sugar and trying to
`
`consume less sugar, and part of the 80% who are doing so for reasons related to health issues.
`
`72. Plaintiff is one of the more than 50% of consumers who is willing to pay, and does
`
`pay, more for foods primarily or exclusively sweetened with honey or contain honey as a
`
`significant sweetening ingredient.
`
`73. Plaintiff is part of the 60% of consumers who look for references to honey on a food’s
`
`front label when deciding what to buy.
`
`74. Plaintiff is part of the “two-thirds of consumers [who] prefer foods and beverages
`
`with fewer ingredients.”
`
`75. Plaintiff is amongst the 59% of consumers who believe that the fewer ingredients a
`
`product has, the healthier it is.
`
`76. Plaintiff expected the Product contained either only oats and honey or oats, honey,
`
`and only other limited ingredients, because the front label promoted only oats and honey.
`
`9
`
`

`

`Case 1:22-cv-06215-JPO Document 1 Filed 07/21/22 Page 10 of 16
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`77. Plaintiff bought the Product at or exceeding the above-referenced price.
`
`78. Plaintiff would not have purchased the Product if she knew the representations and
`
`omissions were false and misleading or would have paid less for it.
`
`79. Plaintiff chose between Defendant’s Product and products represented similarly, but
`
`which did not misrepresent their attributes, requirements, instructions, features, and/or
`
`components.
`
`80. The Product was worth less than what Plaintiff paid, and she would not have paid as
`
`much absent Defendant’s false and misleading statements and omissions.
`
`Class Allegations
`
`81. Plaintiff seeks certification under Fed. R. Civ. P. 23 of the following classes:
`
`New York Class: All persons in the State of New
`York who purchased the Product during the statutes
`of limitations for each cause of action alleged; and
`
`Consumer Fraud Multi-State Class: All persons in
`the States of Montana, Wyoming, Idaho, Kentucky,
`West Virginia, North Dakota, Mississippi, and Utah
`who purchased the Product during the statutes of
`limitations for each cause of action alleged.
`
`82. Common questions of issues, law, and fact predominate and include whether
`
`Defendant’s representations were and are misleading and if Plaintiff and class members are entitled
`
`to damages.
`
`83. Plaintiff’s claims and basis for relief are typical to other members because all were
`
`subjected to the same unfair, misleading, and deceptive representations, omissions, and actions.
`
`84. Plaintiff is an adequate representative because her interests do not conflict with other
`
`members.
`
`85. No individual inquiry is necessary since the focus is only on Defendant’s practices
`
`and the class is definable and ascertainable.
`
`10
`
`

`

`Case 1:22-cv-06215-JPO Document 1 Filed 07/21/22 Page 11 of 16
`
`86.
`
`Individual actions would risk inconsistent results, be repetitive and are impractical
`
`to justify, as the claims are modest relative to the scope of the harm.
`
`87. Plaintiff’s counsel is competent and experienced in complex class action litigation
`
`and intends to protect class members’ interests adequately and fairly.
`
`New York General Business Law §§ 349 and 350
`
`(Consumer Protection Statute)
`
`88. Plaintiff incorporates by reference all preceding paragraphs.
`
`89. Plaintiff believed the Product contained a non-de minimis amount of honey, that
`
`honey was the primary, exclusive, or significant sweetening ingredient instead of sugar, and that
`
`it contained either only oats and honey or a limited number of ingredients beyond these two.
`
`90. Defendant’s false, misleading, and deceptive representations and omissions are
`
`material in that they are likely to influence consumer purchasing decisions.
`
`91. Defendant misrepresented the Product through statements, omissions, ambiguities,
`
`half-truths and/or actions.
`
`92. Plaintiff relied on the representations and omissions to believe the Product contained
`
`a non-de minimis amount of honey, that honey was the primary, exclusive, or significant
`
`sweetening ingredient instead of sugar, and that it contained either only oats and honey or a limited
`
`number of ingredients beyond these two.
`
`93. Plaintiff would not have purchased the Product or paid as much if the true facts had
`
`been known, suffering damages.
`
` Violation of State Consumer Fraud Acts
`
`(On Behalf of the Consumer Fraud Multi-State Class)
`
`94. The Consumer Fraud Acts of the States in the Consumer Fraud Multi-State Class are
`
`11
`
`

`

`Case 1:22-cv-06215-JPO Document 1 Filed 07/21/22 Page 12 of 16
`
`similar to the consumer protection statute invoked by Plaintiff and prohibit the use of unfair or
`
`deceptive business practices in the conduct of commerce.
`
`95. The members of the Consumer Fraud Multi-State Class reserve their rights to assert
`
`their consumer protection claims under the Consumer Fraud Acts of the States they represent
`
`and/or the consumer protection statute invoked by Plaintiff.
`
`96. Defendant intended that members of the Consumer Fraud Multi-State Class would
`
`rely upon its deceptive conduct.
`
`97. As a result of Defendant’s use of artifice, and unfair or deceptive acts or business
`
`practices, the members of the Consumer Fraud Multi-State Class sustained damages.
`
`98. Defendant’s conduct showed motive and a reckless disregard of the truth such that
`
`an award of punitive damages is appropriate.
`
`Breaches of Express Warranty,
`Implied Warranty of Merchantability/Fitness for a Particular Purpose and
`Magnuson Moss Warranty Act, 15 U.S.C. §§ 2301, et seq.
`
`99. The Product was manufactured, identified, distributed, marketed, and sold by
`
`Defendant and expressly and impliedly warranted to Plaintiff that it contained a non-de minimis
`
`amount of honey, that honey was the primary, exclusive, or significant sweetening ingredient
`
`instead of sugar, and that it contained either only oats and honey or a limited number of ingredients
`
`beyond these two.
`
`100. Defendant directly marketed the Product to Plaintiff and consumers through its
`
`advertisements and marketing, through various forms of media, on the packaging, in print
`
`circulars, direct mail, product descriptions, and targeted digital advertising.
`
`101. Defendant knew the product attributes that potential customers like Plaintiff were
`
`seeking and developed its marketing and labeling to directly meet those needs and desires.
`
`12
`
`

`

`Case 1:22-cv-06215-JPO Document 1 Filed 07/21/22 Page 13 of 16
`
`102. Defendant was aware of consumer demand for honey compared to sugar, and the
`
`desire for foods with limited, fewer ingredients.
`
`103. Defendant’s representations about the Product were conveyed in writing and
`
`promised it would be defect-free, and Plaintiff understood this meant it contained a non-de minimis
`
`amount of honey, that honey was the primary, exclusive, or significant sweetening ingredient
`
`instead of sugar, and that it contained either only oats and honey or a limited number of ingredients
`
`beyond these two.
`
`104. Defendant’s representations affirmed and promised that the Product contained a non-
`
`de minimis amount of honey, that honey was the primary, exclusive, or significant sweetening
`
`ingredient instead of sugar, and that it contained either only oats and honey or a limited number of
`
`ingredients beyond these two.
`
`105. Defendant described the Product so Plaintiff and consumers believed it was made
`
`with honey as its primary sweetening ingredient instead of sugar, contained a non-de minimis
`
`amount of honey as an ingredient and was made of oats and honey, which became part of the basis
`
`of the bargain that it would conform to its affirmations and promises.
`
`106. Defendant had a duty to disclose and/or provide non-deceptive descriptions and
`
`marketing of the Product.
`
`107. This duty is based on Defendant’s outsized role in the market for this type of Product,
`
`a trusted company, known for its authentic, high-quality products, honestly marketed to
`
`consumers.
`
`108. Plaintiff recently became aware of Defendant’s breach of the Product’s warranties.
`
`109. Plaintiff provided or will provide notice to Defendant, its agents, representatives,
`
`retailers, and their employees.
`
`13
`
`

`

`Case 1:22-cv-06215-JPO Document 1 Filed 07/21/22 Page 14 of 16
`
`110. Plaintiff hereby provides notice to Defendant that it breached the express and implied
`
`warranties associated with the Product.
`
`111. Defendant received notice and should have been aware of these issues due to
`
`complaints by third-parties, including regulators, competitors, and consumers, to its main offices,
`
`and by consumers through online forums.
`
`112. The Product did not conform to its affirmations of fact and promises due to
`
`Defendant’s actions.
`
`113. The Product was not merchantable because it was not fit to pass in the trade as
`
`advertised, not fit for the ordinary purpose for which it was intended and did not conform to the
`
`promises or affirmations of fact made on the packaging, container, or label, because it was
`
`marketed as if it contained a non-de minimis amount of honey, that honey was the primary,
`
`exclusive, or significant sweetening ingredient instead of sugar, and that it contained either only
`
`oats and honey or a limited number of ingredients beyond these two.
`
`114. The Product was not merchantable because Defendant had reason to know the
`
`particular purpose for which the Product was bought by Plaintiff, because she expected it contained
`
`a non-de minimis amount of honey, that honey was the primary, exclusive, or significant
`
`sweetening ingredient instead of sugar, and that it contained either only oats and honey or a limited
`
`number of ingredients beyond these two, and she relied on Defendant’s skill and judgment to select
`
`or furnish such a suitable product.
`
`115. Plaintiff would not have purchased the Product or paid as much if the true facts had
`
`been known, suffering damages.
`
`Fraud
`
`116. Defendant misrepresented and/or omitted the attributes and qualities of the Product,
`
`14
`
`

`

`Case 1:22-cv-06215-JPO Document 1 Filed 07/21/22 Page 15 of 16
`
`that it contained a non-de minimis amount of honey, that honey was the primary, exclusive, or
`
`significant sweetening ingredient instead of sugar, and that it contained either only oats and honey
`
`or a limited number of ingredients beyond these two.
`
`117. The records Defendant
`
`is required
`
`to maintain, and/or
`
`the
`
`information
`
`inconspicuously disclosed to consumers, provided it with actual and constructive knowledge of
`
`the falsity and deception, through statements and omissions.
`
`118. Defendant knew of the issues described here yet did not address them.
`
`119. Defendant’s fraudulent intent is evinced by its knowledge that the Product was not
`
`consistent with its representations.
`
`Unjust Enrichment
`
`120. Defendant obtained benefits and monies because the Product was not as represented
`
`and expected, to the detriment and impoverishment of Plaintiff and class members, who seek
`
`restitution and disgorgement of inequitably obtained profits.
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`Jury Demand and Prayer for Relief
`
`Plaintiff demands a jury trial on all issues.
`
` WHEREFORE, Plaintiff prays for judgment:
`
`1. Declaring this a proper class action, certifying Plaintiff as representative and the
`
`undersigned as counsel for the class;
`
`2. Awarding monetary damages, statutory and/or punitive damages pursuant to any statutory
`
`claims and interest pursuant to the common law and other statutory claims, and restitution
`
`and disgorgement;
`
`3. Awarding costs and expenses, including reasonable fees for Plaintiff’s attorneys and
`
`experts; and
`
`15
`
`

`

`Case 1:22-cv-06215-JPO Document 1 Filed 07/21/22 Page 16 of 16
`
`4. Other and further relief as the Court deems just and proper.
`
`Dated:
`
`July 21, 2022
`
`
`
`
`
`
`
`
`
`Respectfully submitted,
`
`/s/Spencer Sheehan
`Sheehan & Associates, P.C.
`Spencer Sheehan
`60 Cuttermill Rd Ste 412
`Great Neck NY 11021
`Tel: (516) 268-7080
`Fax: (516) 234-7800
`spencer@spencersheehan.com
`
`16
`
`

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