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`UNITED STATES DISTRICT COURT
`SOUTHERN DISTRICT OF NEW YORK
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`Plaintiff,
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`v.
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`JUSTIN GRAHAM, on behalf of himself and
`all others similarly situated,
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`BLOOMBERG L.P.,
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`Defendant
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`Civil Action No.
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`JURY TRIAL DEMANDED
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`CLASS ACTION
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`CLASS ACTION COMPLAINT
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`INTRODUCTION
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`Plaintiff Justin Graham, on behalf of himself and all others similarly situated, files this
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`Complaint against Defendant Bloomberg L.P. (“Bloomberg” or “Defendant”) for violation of the
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`federal Video Privacy Protection Act, 18 U.S.C. § 2710 (“VPPA”). Plaintiff’s claims arise from
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`Defendant’s practice of knowingly disclosing to a third party, Meta Platforms, Inc. (“Facebook”),
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`data containing its digital subscribers’ (i) personally identifiable information or Facebook ID
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`(“FID”) and (ii) the computer file containing video and its corresponding URL viewed (“Video
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`Media”) (collectively, “Personal Viewing Information”). Plaintiff’s allegations are made on
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`personal knowledge as to Plaintiff and Plaintiff’s own acts and upon information and belief as to
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`all other matters.
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`I. NATURE OF THE ACTION
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`1.
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`This is a consumer digital privacy class action complaint against Bloomberg, as the
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`owner of Bloomberg.com, for violating the VPPA by disclosing its digital subscribers’ identities
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`and Video Media to Facebook without the proper consent.
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`Case 1:22-cv-07015 Document 1 Filed 08/17/22 Page 2 of 21
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`2.
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`The VPPA prohibits “video tape service providers,” such as Bloomberg.com, from
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`knowingly disclosing consumers’ personally identifiable information, including “information
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`which identifies a person as having requested or obtained specific video materials or services from
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`a video tape provider,” without express consent in a stand-alone consent form.
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`3.
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`Like other businesses with an online presence, Defendant collects and shares the
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`personal information of visitors to its website and mobile application (“App”) with third parties.
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`Defendant does this through cookies, software development kits (“SDK”), and pixels. In other
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`words, digital subscribers to Bloomberg.com have their personal information disclosed to
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`Defendant’s third-party business partners.
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`4.
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`The Facebook pixel is a code Defendant installed on the Bloomberg.com website
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`allowing it to collect users’ data. More specifically, it tracks when digital subscribers enter the
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`Bloomberg.com website or App and view Video Media. The Bloomberg.com website tracks and
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`discloses to Facebook the digital subscribers’ viewed Video Media, and most notably, the digital
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`subscribers’ FID. This occurs even when the digital subscriber has not shared (nor consented to
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`share) such information.
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`5.
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`Importantly, Bloomberg shares the Personal Viewing Information—i.e., digital
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`subscribers’ unique FID and video content viewed—together as one data point to Facebook.
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`Because the digital subscriber’s FID uniquely identifies an individual’s Facebook user account,
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`Facebook—or any other ordinary person—can use it to quickly and easily locate, access, and view
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`digital subscribers’ corresponding Facebook profile. Put simply, the pixel allows Facebook to
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`know what Video Media one of its subscribers viewed on the Bloomberg.com site.
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`2
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`Case 1:22-cv-07015 Document 1 Filed 08/17/22 Page 3 of 21
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`6.
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`Thus, without telling its digital subscribers, Defendant profits handsomely from its
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`unauthorized disclosure of its digital subscribers’ Personal Viewing Information to Facebook. It
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`does so at the expense of its digital subscribers’ privacy and their statutory rights under the VPPA.
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`7.
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`Because Bloomberg.com digital subscribers are not informed about this
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`dissemination of their Personal Viewing Information – indeed, it is automatic and invisible – they
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`cannot exercise reasonable judgment to defend themselves against the highly personal ways
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`Bloomberg.com has used and continues to use data it has about them to make money for itself.
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`8.
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`Defendant chose to disregard Plaintiff’s and hundreds of thousands of other
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`Bloomberg.com digital subscribers’ statutorily protected privacy rights by releasing their sensitive
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`data to Facebook. Accordingly, Plaintiff brings this class action for legal and equitable remedies
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`to redress and put a stop to Defendant’s practices of intentionally disclosing its digital subscribers’
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`Personal Viewing Information to Facebook in knowing violation of VPPA.
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`II.
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`JURISDICTION AND VENUE
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`9.
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`This Court has subject matter jurisdiction under 28 U.S.C. § 1331 over the claims
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`that arise under the Video Privacy Protection Act, 18 U.S.C. § 2710.
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`10.
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`This Court also has jurisdiction under 28 U.S.C. § 1332(d) because this action is a
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`class action in which the aggregate amount in controversy for the proposed Class (defined below)
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`exceeds $5,000,000, and at least one member of the Class is a citizen of a state different from that
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`of Defendant.
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`11.
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`Venue is appropriate in this District pursuant to 28 U.S.C. §1391 because
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`Defendant does business in and is subject to personal jurisdiction in this District. Venue is also
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`proper because a substantial part of the events or omissions giving rise to the claim occurred in or
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`emanated from this District.
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`3
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`Case 1:22-cv-07015 Document 1 Filed 08/17/22 Page 4 of 21
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`III. THE PARTIES
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`12.
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`Plaintiff Justin Graham is a natural person and resident and citizen of the State of
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`Florida residing in the City of Orlando. Plaintiff began his paid digital subscription to
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`Bloomberg.com in approximately February of 2021 and maintained his subscription until
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`approximately May 2021. Plaintiff has had a Facebook account from approximately July 2009 to
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`the present. During the relevant time period, he has used his Bloomberg.com digital subscription
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`to view Video Media through Bloomberg.com website and/or App while logged into his Facebook
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`account. By doing so, Plaintiff’s Personal Viewing Information was disclosed to Facebook
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`pursuant to the systematic process described herein. Plaintiff never gave Defendant express written
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`consent to disclose his Personal Viewing Information.
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`13.
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`Defendant, Bloomberg, is a privately held financial, software, data, and media
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`company headquartered in Midtown Manhattan, New York City. Defendant has an estimated
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`annual revenue of approximately $10 billion. Defendant owns and operates the media website
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`Bloomberg.com, which provides a broad selection of video content. As detailed below, through
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`Bloomberg.com website and App, Defendant delivers and, indeed, is in the business of delivering,
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`countless hours of video content to its digital subscribers.
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`IV.
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`FACTUAL ALLEGATIONS
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`A. Background of the Video Privacy Protection Act
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`14.
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`The VPPA generally prohibits the knowing disclosure of a customer’s video rental
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`or sale records without the informed, written consent of the customer in a form “distinct and
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`separate from any form setting forth other legal or financial obligations.” Under the statute, the
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`Court may award actual damages (but not less than liquidated damages of $2,500.00 per person),
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`punitive damages, equitable relief and attorney’s fees.
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`4
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`Case 1:22-cv-07015 Document 1 Filed 08/17/22 Page 5 of 21
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`15.
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`The VPPA was initially passed in 1988 for the explicit purpose of protecting the
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`privacy of individuals’ and their families’ video rental, purchase and viewing data. Leading up to
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`its enactment, members of the United States Senate warned that “[e]very day Americans are forced
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`to provide to businesses and others personal information without having any control over where
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`that information goes.” S. Rep. No. 100-599 at 7-8 (1988).
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`16.
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`Senators at the time were particularly troubled by disclosures of records that reveal
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`consumers’ purchases and rentals of videos and other audiovisual materials. As Senator Patrick
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`Leahy and the late Senator Paul Simon recognized, records of this nature offer “a window into our
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`loves, likes, and dislikes,” such that “the trail of information generated by every transaction that is
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`now recorded and stored in sophisticated record-keeping systems is a new, more subtle and
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`pervasive form of surveillance.” S. Rep. No. 100-599 at 7-8 (1988) (statements of Sens. Simon
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`and Leahy, respectively).
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`17.
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`In proposing the Video and Library Privacy Protection Act (later codified as the
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`VPPA), Senator Leahy stated that “[i]n practical terms our right to privacy protects the choice of
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`movies that we watch with our family in our own homes. And it protects the selection of books
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`that we choose to read.” 134 Cong. Rec. S5399 (May 10, 1988). Thus, the personal nature of such
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`information, and the need to protect it from disclosure, is the inspiration of the statute: “[t]hese
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`activities are at the core of any definition of personhood. They reveal our likes and dislikes, our
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`interests and our whims. They say a great deal about our dreams and ambitions, our fears and our
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`hopes. They reflect our individuality, and they describe us as people.” Id.
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`18. While these statements rang true in 1988 when the VPPA was passed, the
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`importance of legislation like the VPPA in the modern era of data mining from online activities is
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`more pronounced than ever before. During a recent Senate Judiciary Committee meeting, “The
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`5
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`Case 1:22-cv-07015 Document 1 Filed 08/17/22 Page 6 of 21
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`Video Privacy Protection Act: Protecting Viewer Privacy in the 21st Century,” Senator Leahy
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`emphasized the point by stating: “While it is true that technology has changed over the years, we
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`must stay faithful to our fundamental right to privacy and freedom. Today, social networking,
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`video streaming, the ‘cloud,’ mobile apps and other new technologies have revolutionized the
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`availability of Americans’ information.”1
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`19.
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`In this case, Defendant chose to deprive Plaintiff and the Class members of that
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`right by systematically disclosing their Personal Viewing Information to Facebook, without
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`providing notice to (let alone obtaining consent from) anyone, as explained herein.
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`B.
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`Bloomberg.com’s Digital Subscriptions
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`20.
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`To subscribe for Bloomberg.com, users can sign up for an online newsletter or a
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`paid subscription. Bloomberg.com users provide their personal information, including but not
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`limited to their name, email address, and zip code. Below is a screenshot of Bloomberg.com’s
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`subscription page:
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`1 The Video Privacy Protection Act: Protecting Viewer Privacy in the 21st Century, Senate Judiciary
`Committee Subcommittee on Privacy, Technology and the Law, http://www.judiciary.
`senate.gov/meetings/the-video-privacy-protection-act-protecting-viewer-privacy-in-the21stcentury (last
`accessed June 6, 2022).
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`6
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`Case 1:22-cv-07015 Document 1 Filed 08/17/22 Page 7 of 21
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`21.
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`Defendant operates a website in the U.S. accessible from a desktop and mobile
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`device at Bloomberg.com. It also offers an App available for download on Android and iPhone
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`devices.
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`22.
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`On information and belief, all digital subscribers provide Defendant with their IP
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`address, which is a unique number assigned to all information technology connected devices, that
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`informs Defendant as to subscribers’ city, zip code and physical location.
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`23.
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`Digital subscribers may also provide to Defendant the identifier on their mobile
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`devices and/or cookies stored on their devices.
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`24. When opening an account, Defendant does not disclose to its digital subscribers
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`that it will share their Personal Viewing Information with third parties, such as Facebook. Digital
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`subscribers are also not asked to consent to such information sharing upon opening an account.
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`Case 1:22-cv-07015 Document 1 Filed 08/17/22 Page 8 of 21
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`25.
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`After becoming a digital subscriber, viewers have access to a variety of
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`Bloomberg.com Video Media on Defendant’s digital platform.
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`26.
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`Notably, once a digital subscriber signs in and watches Bloomberg.com Video
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`Media, the digital subscriber is not provided with any notification that their Personal Viewing
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`Information is being shared. Similarly, Defendant also fails to obtain digital subscribers’ written
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`consent to collect their Personal Viewing Information “in a form distinct and separate from any
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`form setting forth other legal or financial obligations of the consumer,” as the VPPA requires.
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`C.
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`Defendant Admits It Collects and Discloses Certain Personal Information of Digital
`Subscribers to Third Parties But Fails to Advise It Discloses Personal Viewing
`Information, as Required Under the VPPA.
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`27.
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`The operative Privacy Policy for Bloomberg.com states that it collects “Personal
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`Information” which includes the following types of personal information:
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`•
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` Name, email address, postal address, account names and passwords, or other contact
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`information
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`• Signature, online identifier, Internet Protocol address, or other similar identifiers
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`• Professional, industry, employment-related, or education information
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`•
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`Internet or other electronic network activity information, including, but not limited to,
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`browsing history, search history, preferences, and information regarding a user’s
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`interaction (including reading habits) with an Internet website, application, advertisement
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`• Demographic information
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`• Billing information, credit card number or other financial information, which may include
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`personal financial information if submitted by you in a survey on the Site
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`• Geolocation
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`Case 1:22-cv-07015 Document 1 Filed 08/17/22 Page 9 of 21
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`28.
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`Importantly, nowhere in Bloomberg.com’s Terms of Service or Privacy Policy is it
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`disclosed that Defendant will share digital subscribers’ private and protected Personal Viewing
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`Information with third parties, including Facebook.
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`D.
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`How Bloomberg.com Disseminates Digital Subscribers’ Personal Viewing
`Information
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`1.
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`Tracking Pixels
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`29. Websites and apps use Facebook’s pixel and SDK to collect information about
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`user’s devices and activities and send that to Facebook. Facebook then uses that information to
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`show the user targeted ads.
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`30.
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`The Facebook tracking pixel, also known as a “tag” or “web beacon” among other
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`names, is an invisible tool that tracks consumers’ actions on Facebook advertisers’ websites and
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`reports them to Facebook. It is a version of the social plugin that gets “rendered” with code from
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`Facebook. To obtain the code for the pixel, the website advertiser tells Facebook which website
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`events it wants to track (e.g., Video Media) and Facebook returns corresponding Facebook pixel
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`code for the advertiser to incorporate into its website.
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`31.
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`Defendant installed the Facebook tracking pixel, which enables it to disclose
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`Plaintiff’s and Class Members’ Personal Viewing Information to Facebook, because it benefits
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`financially from the advertising and information services that stem from use of the pixel. When a
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`Bloomberg.com digital subscriber enters the website and watches Video Media on the website, the
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`website sends to Facebook certain information about the viewer, including, but not limited to, their
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`identity and the media content the digital subscriber watched. Specifically, Bloomberg.com sends
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`to Facebook the video content name, its URL, and, most notably, the viewers’ Facebook ID.
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`Case 1:22-cv-07015 Document 1 Filed 08/17/22 Page 10 of 21
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`2.
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`32.
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`Facebook ID (“FID”)
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`An FID is a unique and persistent identifier that Facebook assigns to each user.
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`With it, anyone ordinary person can look up the user’s Facebook profile and name. When a
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`Facebook user with one or more personally identifiable FID cookies on his or her browser views
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`Video Media from Bloomberg.com on the website or app, Bloomberg.com, through its website
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`code, causes the digital subscriber’s identity and viewed Video Media to be transmitted to
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`Facebook by the user’s browser. This transmission is not the digital subscriber’s decision, but
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`results from Defendant’s purposeful use of its Facebook tracking pixel by incorporation of that
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`pixel and code into Bloomberg.com’s website or App. Defendant could easily program the website
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`and app so that this information is not automatically transmitted to Facebook when a subscriber
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`views Video Media. However, it is not Defendant’s financial interest to do so because it benefits
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`financially by providing this highly sought-after information.
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`33.
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`Notably, while Facebook can easily identify any individual on its Facebook
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`platform with only their unique FID, so too can any ordinary person who comes into possession
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`of an FID. Facebook admits as much on its website. Indeed, ordinary persons who come into
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`possession of the FID can connect to any Facebook profile. Simply put, with only an FID and the
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`video content name and URL—all of which Defendant knowingly and readily provides to
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`Facebook without any consent from the digital subscribers—any ordinary person could learn the
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`identity of the digital subscriber and the specific video or media content they requested on
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`Bloomberg.com website.
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`34.
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`At all relevant times, Defendant knew that the Facebook pixel disclosed Personal
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`Viewing Information to Facebook. This was evidenced from, among other things, the functionality
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`of the pixel, including that it enabled Bloomberg.com’s website and app to show targeted
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`advertising to its digital subscriber’s based on the products those digital subscriber’s had
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`10
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`Case 1:22-cv-07015 Document 1 Filed 08/17/22 Page 11 of 21
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`previously viewed on the website or app, including Video Media purchases, for which Defendant
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`received financial remuneration.
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`E.
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`Bloomberg.com Unlawfully Discloses Its Digital Subscribers’ Personal Viewing
`Information to Facebook
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`35.
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`Defendant maintains a vast digital database comprised of its digital subscribers’
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`Personal Viewing Information, including the names and e-mail addresses of each digital subscriber
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`and information reflecting the Video Media that each of its digital subscribers viewed.
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`36.
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`Defendant is not sharing anonymized, non-personally identifiable data with
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`Facebook. To the contrary, the data it discloses is tied to unique identifiers that track specific
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`Facebook users. Importantly, the recipient of the Personal Viewing Information—Facebook—
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`receives the Personal Viewing Information as one data point. Defendant has thus monetized its
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`database by disclosing its digital subscribers’ Personal Viewing Information to Facebook in a
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`manner allowing it to make a direct connection—without the consent of its digital subscribers and
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`to the detriment of their legally protected privacy rights.
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`37.
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`Critically, the Personal Viewing Information Defendant discloses to Facebook
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`allows Facebook to build from scratch or cross-reference and add to the data it already has in their
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`own detailed profiles for its own users, adding to its trove of personally identifiable data.
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`38.
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`These factual allegations are corroborated by publicly available evidence. For
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`instance, as shown in the screenshot below, a user visits Bloomberg.com website and clicks on an
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`article titled “How I Got Here: Michael Phelps” and watches the video in the article.
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`Case 1:22-cv-07015 Document 1 Filed 08/17/22 Page 12 of 21
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`As demonstrated below, once the user clicks on and watches the video in the article,
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`39.
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`Bloomberg.com sends the content name of the video the digital subscriber watched, the URL, and
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`the digital subscriber’s FID to Facebook.
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`12
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`Case 1:22-cv-07015 Document 1 Filed 08/17/22 Page 13 of 21
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`40.
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`As a result of Defendant’s data compiling and sharing practices, Defendant has
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`knowingly disclosed to Facebook for its own personal profit the Personal Viewing Information of
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`Defendant’s digital subscribers, together with additional sensitive personal information.
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`41.
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`Defendant does not seek its digital subscribers’ prior written consent to the
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`disclosure of their Personal Viewing Information (in writing or otherwise) and its customers
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`remain unaware that their Personal Viewing Information and other sensitive data is being disclosed
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`to Facebook.
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`42.
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`By disclosing its digital subscribers Personal Viewing Information to Facebook—
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`which undeniably reveals their identity and the specific video materials they requested from
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`Defendant’s website —Defendant has intentionally and knowingly violated the VPPA.
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`13
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`Case 1:22-cv-07015 Document 1 Filed 08/17/22 Page 14 of 21
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`F.
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`Disclosing Personal Viewing Information is Not Necessary
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`43.
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`Tracking pixels are not necessary for Defendant to operate Bloomberg.com’s digital
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`news publications and sign-up digital subscriptions. They are deployed on Defendant’s website
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`for the sole purpose of enriching Defendant and Facebook.
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`44.
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`Even if an on-line news publication found it useful to integrate Facebook tracking
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`pixels, Defendant is not required to disclose Personal Viewing Information to Facebook. In any
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`event, if Defendant wanted to do so, it must first comply with the strict requirements of VPPA,
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`which it failed to do. As noted above, even Facebook forbids the disclosure of such information
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`without first complying specifically with the VPPA (and relevant state laws).
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`G.
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`Plaintiff’s Experience
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`45.
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`Plaintiff was a paid digital subscriber of Bloomberg.com from approximately
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`February of 2021 until approximately May 2021. Plaintiff became a paid digital subscriber of
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`Bloomberg.com by providing, among other information, his name, address, email address, IP
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`address (which informs Defendant as to the city and zip code he resides in as well as his physical
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`location), payment card information and any cookies associated with his device. As part of his
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`subscription, he received Video Media, emails and other news from Bloomberg.com.
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`46.
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`Plaintiff has had a Facebook account since approximately July 2009. From
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`February 2021 until approximately May 2021, Plaintiff viewed Video Media via Bloomberg.com’s
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`website and App.
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`47.
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`Plaintiff never consented, agreed, authorized, or otherwise permitted Defendant to
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`disclose his Personal Viewing Information to Facebook. Plaintiff has never been provided any
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`written notice that Defendant discloses its digital subscribers’ Personal Viewing Information, or
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`any means of opting out of such disclosures of his Personal Viewing Information. Defendant
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`nonetheless knowingly disclosed Plaintiff’s Personal Viewing Information to Facebook.
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`14
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`Case 1:22-cv-07015 Document 1 Filed 08/17/22 Page 15 of 21
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`48.
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`Because Plaintiff is entitled by law to privacy in his Personal Viewing Information,
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`Defendant’s disclosure of his Personal Viewing Information deprived Plaintiff of the full set of
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`benefits to which he was entitled as part of being a Bloomberg.com digital subscriber.
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`V.
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`CLASS ACTION ALLEGATIONS
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`49.
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`Plaintiff brings this action on behalf of himself and all others similarly situated as
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`a class action under Rules 23(a), (b)(2), and (b)(3) of the Federal Rules of Civil Procedure, on
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`behalf of the following class (the “Class”):
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`All persons in the United States with a digital subscription to an
`online website owned and/or operated by Defendant that had their
`Personal Viewing Information disclosed to Facebook by Defendant.
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`50.
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`Excluded from the Class are Defendant, their past or current officers, directors,
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`affiliates, legal representatives, predecessors, successors, assigns and any entity in which any of
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`them have a controlling interest, as well as all judicial officers assigned to this case as defined in
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`28 USC § 455(b) and their immediate families.
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`51.
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`Numerosity. Members of the Class are so numerous and geographically dispersed
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`that joinder of all members of the Class is impracticable. Plaintiff believes that there are hundreds
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`of thousands of members of the Class widely dispersed throughout the United States. Class
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`members can be identified from Defendant’s records and non-party Facebook’s records.
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`52.
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`Typicality. Plaintiff’s claims are typical of the claims of members of the Class.
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`Plaintiff and members of the Class were harmed by the same wrongful conduct by Defendant in
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`that Defendant caused Personal Viewing Information to be disclosed to Facebook without
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`obtaining express written consent. His claims are based on the same legal theories as the claims of
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`other Class members.
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`53.
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`Adequacy. Plaintiff will fairly and adequately protect and represent the interests of
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`the members of the Class. Plaintiff’s interests are coincident with, and not antagonistic to, those
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`Case 1:22-cv-07015 Document 1 Filed 08/17/22 Page 16 of 21
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`of the members of the Class. Plaintiff is represented by counsel with experience in the prosecution
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`of class action litigation generally and in the emerging field of digital privacy litigation
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`specifically.
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`54.
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`Commonality. Questions of law and fact common to the members of the Class
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`predominate over questions that may affect only individual members of the Class because
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`Defendant has acted on grounds generally applicable to the Class. Such generally applicable
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`conduct is inherent in Defendant’s wrongful conduct. Questions of law and fact common to the
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`Classes include:
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`(a) Whether Defendant knowingly disclosed Class members’ Personal Viewing
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`Information to Facebook;
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`(b) Whether the information disclosed to Facebook concerning Class members’
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`Personal Viewing
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`Information constitutes personally
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`identifiable
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`information under the VPPA;
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`(c) Whether Defendant’s disclosure of Class members’ Personal Viewing
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`Information to Facebook was knowing under the VPPA;
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`(d) Whether Class members consented to Defendant’s disclosure of their
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`Personal Viewing Information to Facebook in the manner required by 18
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`U.S.C. § 2710(b)(2)(B); and
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`(e) Whether the Class is entitled to damages as a result of Defendant’s conduct.
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`55.
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`Superiority. Class action treatment is a superior method for the fair and efficient
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`adjudication of the controversy. Such treatment will permit a large number of similarly situated
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`persons to prosecute their common claims in a single forum simultaneously, efficiently, and
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`without the unnecessary duplication of evidence, effort, or expense that numerous individual
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`Case 1:22-cv-07015 Document 1 Filed 08/17/22 Page 17 of 21
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`actions would engender. The benefits of proceeding through the class mechanism, including
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`providing injured persons or entities a method for obtaining redress on claims that could not
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`practicably be pursued individually, substantially outweighs potential difficulties in management
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`of this class action. Plaintiff knows of no special difficulty to be encountered in litigating this
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`action that would preclude its maintenance as a class action.
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`VI. CLAIM FOR RELIEF
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`FIRST CLAIM FOR RELIEF
`Violation of the Video Privacy Protection Act (“VPPA”), 18 U.S.C. § 2710
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`Plaintiff incorporates the preceding paragraphs by reference as if fully set forth
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`56.
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`herein.
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`57.
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`The VPPA prohibits a “video tape service provider” from knowingly disclosing
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`“personally-identifying information” concerning any consumer to a third-party without the
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`“informed, written consent (including through an electronic means using the Internet) of the
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`consumer.” 18 U.S.C § 2710.
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`58.
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`As defined in 18 U.S.C. §2710(a)(4), a “video tape service provider” is “any person,
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`engaged in the business, in or affecting interstate commerce, of rental, sale, or delivery of
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`prerecorded video cassette tapes or similar audiovisual materials.”
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`59.
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`Defendant is a “video tape service provider” as defined in 18 U.S.C. §2710(a)(4)
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`because it engaged in the business of delivering audiovisual materials that are similar to
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`prerecorded video cassette tapes and those sales affect interstate or foreign commerce.
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`60.
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`As defined in 18 U.S.C. §2710(a)(3), “personally-identifiable information” is
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`defined to include “information which identifies a person as having requested or obtained specific
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`video materials or services from a video tape service provider.”
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`17
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`Case 1:22-cv-07015 Document 1 Filed 08/17/22 Page 18 of 21
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`61.
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`Defendant knowingly caused Personal Viewing Information, including FIDs,
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`concerning Plaintiff and Class members to be disclosed to Facebook. This information constitutes
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`personally identifiable information under 18 U.S.C. §2710(a)(3) because it identified each Plaintiff
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`and Class member to Facebook as an individual who viewed Bloomberg.com Video Media,
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`including the specific video materials requested from the website.
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`62.
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`As defined in 18 U.S.C. §2710(a)(1), a “consumer” means “any renter, purchaser,
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`or subscriber of goods or services from a video tape service provider.” As alleged in the preceding
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`paragraphs, Plaintiff subscribed to a digital Bloomberg.com plan that provides Video Media
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`content to the digital subscriber’s desktop, tablet, and mobile device. Plaintiff is thus a “consumer”
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`under this definition.
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`63.
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`As set forth in 18 U.S.C. §27109(b)(2)(B), “informed, written consent” must be (1)
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`in a form distinct and separate from any form setting forth other legal or financial obligations of
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`the consumer; and (2) at the election of the consumer, is either given at the time the disclosure is
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`sought or given in advance for a set period of time not to exceed two years or until consent is
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`withdrawn by the consumer, whichever is sooner.” Defendant failed to obtain informed, written
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`consent under this definition.
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`64.
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`In addition, the VPPA creates an opt-out right for consumers in 18 U.S.C. §
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`2710(2)(B)(iii). It requires video tape service providers to also “provide[] an opportunity for the
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`consumer to withdraw on a case-by-case basis or to withdraw from ongoing disclosures, at the
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`consumer’s election.” Defendant failed to provide an opportunity to opt out as required by the
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`VPPA.
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`65.
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`Defendant knew that these disclosures identified Plaintiff and Class members to
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`Facebook. Defendant also knew that Plaintiff’s and Class members’ Personal Viewing Information
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`18
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`Case 1:22-cv-07015 Document 1 Filed 08/17/22 Page 19 of 21
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`was disclosed to Facebook because, inter alia, Defendant chose, programmed, and intended for
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`Facebook to receive the video content name, its URL, and, most notably, the digital subscribers’
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`FID.
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`66.
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`By disclosing Plaintiff’s and the Class’s Personal Viewing Information, Defendant
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`violated Plaintiff’s and the Class members’ statutorily protected right to privacy in their video-
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`watching habits. See 18 U.S.C. § 2710(c).
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`67.
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`As a result of the above violations, Defendant is liable to the Plaintiff and other
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`Class members for actual damages related to their loss of privacy in an amount to be determined
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`at trial or alternatively for “liquidated damages not less than $2,500 per plaintiff.” Under the
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`statute, Defendant is also liable for reasonable attorney’s fees, and other litigation costs, injunctive
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`and declaratory relief, and punitive damages in an amount to be determined by a jury, but sufficient
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`to prevent the same or similar conduct by the Defendant in the future.
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`VII. RELIEF REQUESTED
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`68.
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`Accordingly, Plaintiff, on behalf of himself and the proposed Class, respectfully
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`requests that this Court:
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`(a)
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`Determine that this action may be maintained as a class action pursuant to
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`Rules 23(a), (b)(2), and (b)(3) of the Federal Rules of Civil Procedure, and direct that reasonable
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`notice of this action, as provided by Rule 23(c)(2), be given to the Class, and declare Plaintiff as
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`the representative of the Class;
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`(b)
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`For an order declaring that Defendant’s conduct as described herein violates
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`the federal VPPA, 18 U.S.C. § 2710(c)(2)(D);
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`(c)
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`For Defendant to pay $2,500.00 to Plaintiff and each Class member, as
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`provided by the VPPA, 18 U.S.C. § 2710(c)(2)(A);
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`19
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`Case 1:22-cv-07015 Document 1 Filed 08/17/22 Page 20 of 21
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`(d)
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`For punitive damages, as warranted, in an amount to be determined at trial,
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`18 U.S.C. § 2710(c)(2)(B);
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`(e)
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`(f)
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`(g)
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`(h)
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`For prejudgment interest on all amounts awarded;
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`For an order of restitut