`FOR THE MIDDLE DISTRICT OF NORTH CAROLINA
`GREENSBORO DIVISION
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`Civil Action No.
`17-cv-00687-WO-JLW
`
`OPTOLUM, INC.,
`Plaintiff,
`
`v.
`CREE, INC.,
`Defendant.
`
`
`
`DEFENDANT CREE, INC.’S REPLY BRIEF IN SUPPORT OF
`MOTION FOR ATTORNEYS’ FEES
`Defendant, Cree, Inc. (“Cree”) submits this reply brief
`in support of its Motion for Attorneys’ Fees against
`Plaintiff OptoLum, Inc.’s (“OptoLum”).
`The record in this case shows that OptoLum pursued
`legal theories regarding brand value and willful
`infringement that had no basis in law or fact. OptoLum
`attempts to defend its litigation tactics by isolating
`specific instances and then arguing that, alone, those
`instances do not support a fees award. However, OptoLum’s
`argument ignores the fundamental premise that whether to
`award fees focuses on the “totality of the circumstances.”
`Octane Fitness, LLC v. ICON Health & Fitness, Inc., 572
`U.S. 545, 554 (2014).
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`Here, consideration of all of the relevant facts and
`circumstances within the context of the entire litigation
`establishes that this case is exceptional because the
`pursuit of brand value and willful-infringement theories,
`as executed by OptoLum, was unreasonable and makes this
`case stand out from others. Accordingly, for the reasons
`explained in Cree’s motion and further below, this Court
`should grant Cree’s motion and award its reasonable
`attorneys’ fees.
`I.
`Argument
`A.
`OptoLum’s Brand-Value Theory Was Unreasonable
`Cree’s motion explains how OptoLum’s brand-value
`contention pursued damages beyond the reasonable royalty
`permitted by 35 U.S.C. § 284. D.I. 369 at 3-11. OptoLum
`sought to influence the jury’s consideration of damages
`through improper allegations of misappropriation of
`OptoLum’s technology which allegedly increased the brand
`value of Cree’s company. See 11/9/21 Tr. at 37-40
`(OptoLum’s counsel, in closing argument, contending that
`Cree’s “success” was driven by “brand awareness” and
`arguing that Cree’s damages expert testimony did not “mean
`that [Cree] didn’t gain brand recognition by selling
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`[bulbs] at a loss”). This brand-value theory of damages
`was the same theory underlying OptoLum’s claims for Lanham
`Act false advertising and unjust enrichment, which had been
`dismissed from the case. OptoLum now contends there is no
`relationship between the dismissed claims and the brand-
`value damages theory. D.I. 373 at 10. The record shows
`otherwise.
`The Lanham Act and unjust-enrichment claims were
`specifically based on the theory that Cree’s brand value
`increased due to the misappropriation and use of OptoLum’s
`technology.1 Despite the dismissal of those claims, OptoLum
`heedlessly continued its attempt to recover brand-value
`damages by improperly inflating its requested reasonable
`royalty with a brand-value component not tied to any
`applicable reasonable royalty for patent infringement. As
`OptoLum’s own expert testified, the 5% increase in asserted
`royalty damages associated with “the value of the brand”
`was completely irrelevant to making, using, or selling the
`
`
`1 As explained in Cree’s motion, the alleged bases for
`the brand-value damages theory was substantially similar to
`the allegations for the dismissed false-advertising and
`unjust-enrichment claims. D.I. 369 at 5-6.
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`accused light bulbs. D.I. 369 at 6-7. Instead, it was for
`“something else.” Id.
`In view of that admission of what the brand-value
`damages component was, and since the alleged bases for the
`5% increase were substantially similar to those with
`respect to the dismissed claims (D.I. 369 at 6 n.1),
`OptoLum’s objective was transparent: To seek brand-value
`damages - based on alleged conduct associated with
`dismissed claims - which had no applicable evidentiary
`record support. OptoLum’s conduct in pursuit of brand-
`value damages makes this case stand out from the rest and
`thus exceptional.
`OptoLum also argues that Cree’s contention about the
`unreasonableness of their brand-value theory is based on a
`single stricken answer at trial and the exclusion of a
`portion of Mr. Scally’s report. OptoLum’s attempt to
`minimize the steady drum beat of their brand-value
`assertions ignores the realities of what actually happened
`at trial.
`While exclusion of portions of Mr. Scally’s expert
`report and testimony indeed support Cree’s motion for fees,
`see Magnetar Technologies Corp, et. al. v. Six Flags Theme
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`Park Inc., et. al. 2015 WL 4455606 at *11 (DDE Jul. 21,
`2015) (holding expert report so lacked any reliable
`methodology under Daubert that it should have been apparent
`to plaintiffs and so their reliance on the report was
`objectively unreasonable), OptoLum did not stop there.
`Throughout the trial OptoLum took numerous opportunities
`to, again and again, emphasize “brand” to the jury. See
`11/9/21 Tr. at 37-40 (OptoLum’s counsel raising “brand”
`arguments to the jury during closing arguments, as noted
`above). This ongoing effort even prompted this Court to
`admonish counsel for OptoLum that it “could draw some
`adverse inferences from what [was] going on” and that
`branding had been “beat to death in this trial.” 11/2/21
`Tr. at 114:18-22. Despite that, OptoLum continued to seek
`testimony based on branding. D.I. 369 at 9-10.
`Lastly, OptoLum asserts that this Court rejected Cree’s
`argument that OptoLum’s brand-value strategy was not
`relevant. D.I. 373 at 11-12. That argument is clearly
`wrong. Cree filed a motion seeking exclusion of Mr.
`Scally’s brand value testimony, and this Court granted that
`motion in part because the brand-value opinions – seeking
`damages above and beyond a royalty for allegedly infringing
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`products – lacked any methodology tied to the reasonable
`royalty determination. D.I. 315 at 14. That ruling
`further shows that OptoLum’s brand-value theory for damages
`never had any basis in law or fact.
`B.
`OptoLum’ Willful-infringement Claim Was
`Unreasonable
`OptoLum contends that its “willfulness contentions were
`brought in good faith based on the first-hand knowledge and
`experiences of OptoLum’s founder and the inventor of the
`asserted patents, in combination with the opinions of two
`of its experts.” D.I. 373 at 12. Again, the record shows
`otherwise.
`OptoLum wielded its willful-infringement assertions as
`a basis for extensive discovery and trial testimony. Yet,
`OptoLum never presented any evidence that would even
`remotely give rise to willful infringement under the law.
`At trial OptoLum completely failed to carry its burden of
`proof on willfulness. Cree filed a motion for judgment as
`a matter of law (“JMOL”). D.I. 323. The Court granted
`that motion and dismissed OptoLum’s willful-infringement
`claims. D.I. 345.
`In granting Cree’s motion the Court found that OptoLum
`“offered no evidence that anyone at Cree was aware of the
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`Asserted Patents at the time of the creation of the accused
`products” and also “presented no evidence that Cree’s
`accused products were created by deliberate or reckless
`infringement as opposed to innocent independent
`development.” D.I. 345 at 7. The fact that OptoLum could
`not present any competent evidence of willfulness at trial
`demonstrates that OptoLum never had any such evidence. The
`fact that OptoLum continued to press its willfulness claims
`throughout the litigation, without ever having competent
`evidence, makes this case stand out as exceptional.
`OptoLum also attempts to distinguish the facts and
`circumstances of the present case from the cases Cree cited
`showing that OptoLum had an ongoing obligation to
`reevaluate the viability of its claims. D.I. 373 at 13-14.
`OptoLum’s distinction is the asserted presence of an
`unfavorable opinion. Id. However, whether or not OptoLum
`had an opinion (unfavorable or not) of infringement is
`irrelevant. What is relevant is that OptoLum did not have
`any evidence on which to sustain a claim of willfulness.
`Any competent lawyer objectively analyzing the basis for a
`willfulness claim would (and should) have recognized this
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`fact.2
`OptoLum had an ongoing duty to examine the
`unreasonableness of its positions, including its willful-
`infringement claims. Yet, despite having no evidence in
`support of those claims, OptoLum kept pushing those claims
`throughout discovery and through trial. Doing so was
`objectively unreasonable. See Finjan, Inc. v. Juniper
`Network, Inc., No. C 17-05659 WHA, 2021 WL 75735, at *2
`(N.D. Cal. Jan. 9, 2021) (“Finjan should have dropped the
`‘780 patent after that first round patent showdown, which
`granted Juniper summary judgment of noninfringement on
`claim 1”); Medtronic Navigation, Inc. v. BrainLAB
`Medizinische Computersystems Gmbh, No. CIV 98CV-01072-RPM,
`2008 WL 410413, at *5 (D. Colo. Feb. 12, 2008) (“After
`receiving the Court’s claims construction ruling, however,
`Medtronic and the MWE lawyers had a duty to reexamine this
`
`
`2 As this Court noted, OptoLum “offered no evidence that
`anyone at Cree was aware of the Asserted Patents.” D.I. 345
`at 7. This is not a case, as OptoLum contends, where the
`Court simply did not find the circumstantial evidence
`sufficient to carry the burden. Instead, even in the best
`plausible light, OptoLum’s case was unsupported. Indeed, the
`record was wholly devoid of any “circumstantial evidence of
`Cree copying the technology in the Asserted Patents.” Id. at
`9.
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`litigation and make an objective assessment of the validity
`of Medtronic’s claims that BrainLAB's products infringed
`the patent claims as construed.”). Pursuing willfulness
`claims in these circumstances is conduct showing that the
`case stands out and is exceptional.
`C.
`Cree’s Request for Fees is Supported
`OptoLum contends that Cree’s requested fee award is
`overly broad because document productions, depositions, and
`motion practice were independently relevant to issues
`beyond the baseless claims. D.I. 373 at 15. However,
`OptoLum does not (because it cannot) dispute that fee
`awards for the entire litigation may be proper where the
`unfounded assertions permeated throughout the entire case.
`Nor do they dispute that they used the willful-infringement
`allegations to support broad discovery requests, as Cree’s
`motion shows. D.I. 369 at 11.
`Despite OptoLum’s arguments to the contrary, Cree’s
`motion shows Cree had to spend considerable effort
`specifically defending the brand-value damages theory and
`the willful-infringement claim throughout the litigation.
`Moreover, the efforts were not, as OptoLum argues,
`independently relevant. For instance, Cree’s damages
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`expert had to rebut OptoLum’s brand-value damages theory in
`his expert reports. D.I. 369-3 (Yerman Dep. Tr.) at 139:4-
`140:18. Cree also had to address excluding OptoLum’s
`brand-value theory at the October 8th hearing before this
`Court, see, e.g., 10/8/21 Tr. at 38:9-24, and at the pre-
`trial conference, see, e.g., Pre-Trial Conference Tr.
`29:10-30:15. Similarly, Cree was obligated to produce
`substantial materials allegedly related to the broad-
`encompassing scope of OptoLum’s brand-value theory and
`their related discovery requests. See, e.g., D.I. 236,
`Motion Exh. A, PX17, 311, 312, 315, 452, 705-728. Those
`efforts were specific to OptoLum’s baseless claims.
`Lastly, OptoLum contends that the documentation
`provided by Cree is not sufficiently detailed to attribute
`fees incurred with respect to specific claims. As
`explained in Cree’s motion, however, attorney-fee awards do
`not require the granularity OptoLum asserts. See Homeland
`Housewares, LLC v. Sorensen Rsch., 581 F. App’x 877, 881
`(Fed. Cir. 2014) (holding attorney fee awards do not
`require granularity limited to costs incurred in responding
`to specific acts of litigation misconduct); Large Audience
`Display Sys., LLC v. Tennman Prods., LLC, 745 F. App’x 153,
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`157-58 (Fed. Cir. 2018) (holding awarding fees for entire
`litigation was proper particularly where “factual bases for
`exceptionality finding . . . ‘permeated’ the entire
`litigation.”).3
`II. CONCLUSION
`For the foregoing reasons, Cree respectfully requests
`that this Court find, for the purposes of 35 U.S.C. § 285,
`that Cree is the prevailing party, that this is an
`exceptional case, and that OptoLum is liable for the
`attorneys’ fees that Cree was forced to incur in this
`action. Accordingly, this Court should grant Cree’s motion
`and award its attorneys’ fees.
`
`Respectfully submitted, March 21, 2022.
`By: /s/ Blaney Harper
`Blaney Harper
`JONES DAY
`51 Louisiana Avenue, N.W.
`Washington, D.C. 20001-2113
`Telephone: (202) 879-3939
`Facsimile: (202) 626-1700
`Email: bharper@jonesday.com
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`3 To the extent this Court determines, upon a finding of
`liability for fees, that further granularity and
`documentation is necessary, Cree is prepared to submit
`additional supporting non-privileged materials.
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`/s/ Peter D. Siddoway
`Peter D. Siddoway
`NC State Bar No. 45647
`SAGE PATENT GROUP
`4120 Main at North Hills St.
`Suite 230
`Raleigh, NC, 27609
`Telephone: 984-219-3358
`Facsimile: (984) 538-0416
`Email: psiddoway@sagepat.com
`
`
`Attorneys for Defendant Cree, Inc.
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`IN THE UNITED STATES DISTRICT COURT
`FOR THE MIDDLE DISTRICT OF NORTH CAROLINA
`GREENSBORO DIVISION
`
`OPTOLUM, INC.,
`Plaintiff,
`
`Civ. Action No. 1:17-cv-
`00687
`
`
`
`v.
`CREE, INC.,
`Defendant.
`CERTIFICATE OF WORD COUNT
`I hereby certify that the foregoing complies with the
`limitations set forth in Local Rule 7.3(d) by not exceeding
`3,125 words, including the body of the memorandum, headings
`and footnotes, but excluding the caption, signature lines,
`certificate of service, cover page, and index.
`/s/ Peter D. Siddoway
`Peter D. Siddoway
`
`
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`IN THE UNITED STATES DISTRICT COURT
`FOR THE MIDDLE DISTRICT OF NORTH CAROLINA
`
`OPTOLUM, INC.,
`Plaintiff,
`
`Civ. Action No. 1:17-cv-
`00687
`
`
`
`v.
`CREE, INC.,
`Defendant.
`CERTIFICATE OF SERVICE
`I hereby certify that on March 21, 2022, I
`electronically filed the foregoing with the Clerk of the
`Court using the CM/ECF system, which will send notification
`to counsel of record.
`
`/s/ Peter D. Siddoway
`Peter D. Siddoway
`
`
`
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