throbber
UNITED STATES PATENT AND TRADEMARK OFFICE
`
`____________
`
`BEFORE THE PATENT TRIAL AND APPEAL BOARD
`
`____________
`
`QUALTRICS, LLC
`Petitioner
`
`v.
`
`OPINIONLAB, INC.
`Patent Owner
`
`_______________
`
`Case IPR2014-00366
`U.S. Patent 8,041,805
`
`_______________
`
`
`PETITIONER QUALTRICS, LLC’S REPLY IN SUPPORT OF PETITION
`FOR INTER PARTES REVIEW OF U.S. PATENT NO. 8,041,805
`
`
`
`FILED VIA PRPS
`
`
`
`
`
`
`
`

`

`Table of Contents
`
`I.
`
`II.
`
`Introduction ...................................................................................................... 1
`
`Disputed Claim Limitations ............................................................................. 1
`
`A.
`
`B.
`
`Feedback being “provided by a user while the user remained at
`the particular web page” ........................................................................ 1
`1.
`CustomerSat expressly discloses the display of a
`“questionnaire” in a pop-up window. ......................................... 1
`2. Medinets and HTML Spec also disclose this limitation. ............ 3
`3.
`OpinionLab misstates the patent’s prosecution history. ............. 4
`
`“allowing the interested party . . . to identify . . . particular web
`pages for which the page-specific user feedback is notable”
`relative to others. ................................................................................... 5
`1.
`The “notable” limitation was obvious in view of
`Medinets. ..................................................................................... 5
`In any event, the “notable” limitation was obvious in
`view of CustomerSat and Medinets. ........................................... 7
`
`2.
`
`III. A POSITA would have been motivated to combine CustomerSat and
`Medinets. ......................................................................................................... 8
`
`IV. OpinionLab relies on an erroneous legal standard and an improper
`definition of a POSITA .................................................................................. 10
`
`V.
`
`Secondary considerations do not apply ......................................................... 12
`
`VI. Conclusion ..................................................................................................... 15
`
`i
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`

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`IPR2014-00366
`U.S. Patent No. 8,041,805
`
`I.
`
`INTRODUCTION
`
`OpinionLab’s Response (“Resp.”) misstates dispositive disclosure from the
`
`cited prior art, misconstrues the challenged claims, and even misrepresents the
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`‘805 prosecution history. Moreover, while OpinionLab argues that the cited
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`references, viewed in isolation, do not explicitly disclose certain claim limitations,
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`OpinionLab fails to address the relevant issue: whether the claims would have been
`
`obvious to a person of ordinary skill in the art (“POSITA”). To the extent
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`OpinionLab attempts to address obviousness, it does so based on an erroneous
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`legal standard regarding POSITAs, which fatally undermines both OpinionLab’s
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`Response and its proffered expert Dr. Shamos’ testimony on this issue.
`
`II. DISPUTED CLAIM LIMITATIONS
`OpinionLab argues that only two claim limitations would not have been
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`obvious to a POSITA in light of the cited prior art: (1) feedback being “provided
`
`by a user while the user remained at the particular web page”; and (2) “allowing
`
`the interested party . . . to identify . . . particular web pages for which the page-
`
`specific user feedback is notable” relative to others. (See Resp., at 1-2.)
`
`A.
`
`Feedback being “provided by a user while the user remained at
`the particular web page”
`1.
`
`CustomerSat expressly discloses the display of a
`“questionnaire” in a pop-up window.
`
`OpinionLab now concedes that providing a survey or questionnaire in a pop-
`
`up window satisfies this limitation. (See Resp., at 48-49; Ex. 1028 (“Shamos
`1
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`

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`IPR2014-00366
`U.S. Patent No. 8,041,805
`Dep.”), at 408:4-7; id. at 120:1-24; 122:2-15.) OpinionLab further concedes that
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`Ex. 1003 (“CustomerSat”) “discloses a ‘pop-up window’ on the particular web
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`page that presents an invitation to take a survey.” (Resp., at 18.) Nonetheless,
`
`OpinionLab argues that CustomerSat does not disclose “the resulting survey is also
`
`presented via a ‘pop-up window.’” (Id.) This is demonstrably false. CustomerSat
`
`discloses the use of both a “Pop!Up survey invitation,” (“By the time you have
`
`read this far, a Pop!Up survey invitation should have appeared on your screen.
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`Give it a try!”), and a “Pop!Up questionnaire,” (“Pop!Up questionnaires can
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`include one or more questions about . . .”). (CustomerSat, at 7.)
`
`Neither OpinionLab’s Response nor Dr. Shamos’ declaration discusses – or
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`even acknowledges – this explicit disclosure of a “Pop!Up questionnaire.” At his
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`deposition, Dr. Shamos conceded: “I think the ‘Pop!Up questionnaire’ is the
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`questionnaire that results from the user accepting the invitation to take the survey.”
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`(Shamos Dep., at 126:25-127:2.) He later claimed that due to its different spelling,
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`“Pop!Up … [is] not the ordinary technical term ‘popup,’” and “the questionnaire
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`itself is not a popup because of the word ‘Pop!Up,’” (id. at 129:4-8,18-19). But this
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`ignores the fact that (1) the “Pop!Up survey invitation” – which OpinionLab
`
`concedes is displayed in a pop-up window – uses precisely the same spelling; and
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`(2) the CustomerSat reference itself uses these terms interchangeably.
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`(CustomerSat, at 7 (“Pop!UpTM Lets you Survey Web site Visitors Instantly! ….
`
`2
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`

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`IPR2014-00366
`U.S. Patent No. 8,041,805
`For more information about pop-up, please email us”) (emphases added).)
`
`OpinionLab makes the puzzling argument that because Pop!Up users “‘can
`
`be taken to the survey immediately’ . . . this makes clear that the survey is provided
`
`on an entirely separate web page.” (Resp., at 19.) But the cited disclosure says
`
`nothing about how the resulting survey is displayed; it simply says that a user can
`
`be taken from the “Pop!Up survey invitation” to the “Pop!Up questionnaire”
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`immediately. (CustomerSat, at 7.) (Ex. 1027 (“Chisholm Decl.”), ¶¶ 14-17.)
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`Finally, OpinionLab argues that because the “target” of the survey invitation
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`disclosed in the Pop!Up web page’s source code is “cssurvey.htm,” the survey
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`could not have been displayed in a pop-up window. (Resp., at 19-20.) But
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`OpinionLab’s own expert concedes this is untrue. (Chisholm Decl., ¶¶ 18-22
`
`(citing Shamos Dep., at 157:12-172:4).) Indeed, the unrefuted testimony of Mr.
`
`Chisholm is that Pop!Up questionnaires could be – and, in fact, were – displayed in
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`a pop-up window. (Id.)
`
`2. Medinets and HTML Spec also disclose this limitation.
`Besides, this limitation was obvious in light of both Ex. 1004 (“Medinets”)
`
`and Ex. 1014 (“HTML Spec”), which the Board found “instruct a skilled artisan on
`
`the ability to view a smaller window within a larger window of a webpage.”
`
`(Institution Decision, at 8.) OpinionLab does not dispute that Medinets discloses
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`“[y]ou can have more than one form per HTML document.” (Medinets, at 53.)
`
`3
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`IPR2014-00366
`U.S. Patent No. 8,041,805
`Instead, OpinionLab argues “there is no suggestion [in Medinets] that the author
`
`intended to use multiple HTML forms for providing feedback[.]” (Ex. 2002
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`(“Shamos Decl.”), at ¶ 68.) This is demonstrably false. Medinets discloses creating
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`both the “button” that summons the feedback form and the feedback form itself
`
`using HTML forms. (Medinets, at 61-64.) Placing both of these forms on the same
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`page, as suggested by Medinets, would allow the user to enter feedback “while the
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`user remained at the particular web page.” (Ex. 1005, ¶¶ 184-87.)
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`Regarding HTML Spec, Dr. Shamos concedes: “If your question is could
`
`one have implemented the invention of OpinionLab patents using HTML 4, the
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`answer is yes.” (Shamos Dep., at 434:20-22.) He further testified “[i]t’s extremely
`
`common” to use HTML frames to display several windows simultaneously, (id., at
`
`433:1 (citing HTML Spec, at 192)), and that doing so was particularly useful in the
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`context of soliciting user feedback, (id. at 120:7-11; 122:2-8). Dr. Shamos further
`
`concedes that HTML Spec was the governing “standard” for HTML programming
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`(as of its publication on April 24, 1998), (id. at 187:24-188:5); that POSITAs were
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`familiar with HTML Spec, (id. at 186:24-187:11); and that it was readily
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`“accessible and somebody of that level of skill would certainly be able to find it,”
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`(id. at 186:20-22). (Accord Ex. 1005, ¶¶ 152-60; Chisholm Decl., ¶ 33.)
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`3. OpinionLab misstates the patent’s prosecution history.
`Finally, OpinionLab flatly misstates the patent’s prosecution history,
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`4
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`IPR2014-00366
`U.S. Patent No. 8,041,805
`claiming this limitation was a “distinguishing feature,” and “the references
`
`identified by the Examiner during prosecution [were] found to lack this important
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`feature.” (Resp., at 27.) To the contrary, the Examiner allowed these claims only
`
`after amending them to add an unrelated limitation regarding user scrolling,1 (Ex.
`
`1002, at 12-20), and the prior art considered by the Examiner expressly discloses
`
`this limitation, as conceded by Dr. Shamos. (Shamos Dep., at 415:7-10; Chisholm
`
`Decl., ¶ 23.) Indeed, displaying surveys in pop-up windows was a common
`
`practice by 1998-99. In a May 2000 article submitted by OpinionLab, named
`
`inventor and OpinionLab founder Rand Nickerson distinguished the claimed
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`invention from “traditional … methods like pop-up surveys.” (Ex. 2016, at 1.)
`
`B.
`
`“allowing the interested party . . . to identify . . . particular web
`pages for which the page-specific user feedback is notable”
`relative to others.
`1.
`This limitation (referred to herein as the “notable” limitation) was obvious in
`
`The “notable” limitation was obvious in view of Medinets.
`
`view of Medinets. Medinets discloses using a “Web Page Comment Form,”
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`(Medinets, at 60), to solicit page-specific user feedback, (id. (feedback concerning
`
`
`1 OpinionLab does not contend in these proceedings that this scrolling limitation
`
`supports patentability. (E.g., Shamos Decl., at ¶ 78 (“I do not understand
`
`OpinionLab to assert that merely keeping material viewable during web page
`
`scrolling was novel to the ‘805 Patent. That is not the point.”).)
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`5
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`IPR2014-00366
`U.S. Patent No. 8,041,805
`the “Eclectic Consulting Home Page”)), and storing a unique page identifier along
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`with that user feedback, (e.g., id. at 61 (“VALUE = ‘HOME Page’”)). Medinets
`
`also includes a chapter on “creating reports,” (id. at 29-50; 57-59), and explicitly
`
`discloses “stor[ing] the feedback information into a database … to track the
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`comments and see which Web pages generate the most feedback,” (id. at 64
`
`(emphasis added)).
`
`Measuring the amount of feedback for a given web page is one way for a
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`POSITA to determine if feedback for that page is “notable.” (Chisholm Decl.,
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`¶¶ 24-27.) The ‘805 Patent discloses tracking and reporting (among other things)
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`the number of responses received for each web page, (e.g., ‘805 Patent, at 18:7-9),
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`and contrary to OpinionLab, the challenged claims do not require that the
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`“substance” of the feedback be “notable.” Indeed, Dr. Shamos agrees that pages
`
`receiving a large amount of feedback are “notable.” (Shamos Dep., at 180:20-23
`
`(“if you’re tracking user reaction to your site, if a lot of people comment on
`
`something, that means it probably ought to get your attention”); id. at 304:1-7
`
`(“Now, if I’m the complaint department at Walmart, I’m interested in looking at
`
`the pages that are generating the most complaints. I’m not interested in -- in web
`
`pages that generate one complaint. And so determining web pages that are notable
`
`with respect to other web pages is something that I would expect Walmart to want
`
`and use.”) (emphases added); see also id. at 183:24-184:1.)
`
`6
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`IPR2014-00366
`U.S. Patent No. 8,041,805
`Moreover, even if the “notable” limitation does implicate the “substance” of
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`the user feedback, it does not require that the disclosed system perform any
`
`particular analysis of this feedback; it merely requires that an “interested party” be
`
`able to “access” the feedback, thereby “allowing the interested party” – not the
`
`system itself – “to identify one or more particular web pages for which the page-
`
`specific user feedback is notable,” (‘805 Patent, at 25:58-66), which Medinets
`
`clearly discloses. Finally, even if some form of page-specific analysis were
`
`required, a POSITA would have readily understood that the system disclosed in
`
`Medinets encompasses the ability to perform such analysis in light of Medinets’
`
`disclosure of storing both the page-specific user feedback and the corresponding
`
`page identifier in a database, as Dr. Shamos concedes. (Shamos Dep., at 180:8-9;
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`183:10-12; Chisholm Decl., ¶ 27.)
`
`2.
`
`In any event, the “notable” limitation was obvious in view of
`CustomerSat and Medinets.
`
`In any event, the Board’s determination that the “notable” limitation was
`
`obvious in view of CustomerSat and Medinets is undeniably correct. (See
`
`Institution Decision, at 9-10.) OpinionLab’s sole argument in response is that
`
`CustomerSat does not anticipate this claim limitation, because it does not explicitly
`
`disclose reporting page-specific (as opposed to website-level) feedback. (Resp., at
`
`30-32.) But the relevant question is whether this limitation would have been
`
`obvious. OpinionLab’s expert concedes that the analytical tools disclosed in
`
`7
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`

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`IPR2014-00366
`U.S. Patent No. 8,041,805
`CustomerSat – including, e.g., “Segmentation,” “Cross-tabs,” and “Correlations” –
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`were “well-known ways to analyze data,” (Shamos Decl., at ¶ 57); that these tools
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`are equally applicable to the analysis of page-specific and website-level feedback,
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`(Shamos Dep., at 377:8-378:4); that programming a page-specific survey “doesn’t
`
`require any particular expertise that would be different,” (id. at 87:18-88:6); and
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`that OpinionLab itself uses the very same tools disclosed in CustomerSat to
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`analyze feedback on a page-specific basis, (id. at 373:12-20). Ultimately, Dr.
`
`Shamos conceded that implementing CustomerSat on a “page-specific” basis
`
`would, in fact, have been obvious to a POSITA, (id. at 402:18-25 (“I didn’t say it
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`wasn’t”)), and that other claim limitations purportedly render the patent non-
`
`obvious, (id. at 403:1-4; accord id. at 382:8-16).
`
`III. A POSITA WOULD HAVE BEEN MOTIVATED TO COMBINE
`CUSTOMERSAT AND MEDINETS.
`
`
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`OpinionLab argues Medinets and CustomerSat do not address the “same
`
`problem,” because Medinets is directed to “web page feedback,” while
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`“CustomerSat is directed to high-level, website-wide surveys.” (Resp., at 38.) But
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`as discussed above, Dr. Shamos concedes that this difference is negligible. (See
`
`also Shamos Dep., at 18:24-19:1 (“The patents are related to the solicitation of
`
`feedback about web pages and websites.”) (emphasis added).) Dr. Shamos further
`
`concedes that CustomerSat and Medinets provide an extremely similar solution to
`
`this “problem”: “[T]here’s no difference between this [Medinets] and what
`
`8
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`

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`IPR2014-00366
`U.S. Patent No. 8,041,805
`CustomerSat did, which is on every page there’s a feedback link. When you click
`
`the feedback link you get a form[.]” (Id. at 196:11-14.) Moreover, CustomerSat’s
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`Pop!Up page explicitly discloses the use of a CGI script to implement its Pop!Up
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`survey technology. (CustomerSat, at 7 (“cgi-bin/popupadmin”); id. at 67, line 243
`
`(source code for same).) Dr. Shamos concedes that PERL – the subject of the
`
`Medinets reference – was “the most commonly used language for this purpose [i.e.,
`
`CGI programming],” (Shamos Dep., at 191:10-12), and that the CGI script
`
`implementing CustomerSat’s Pop!Up solution may, in fact, have been written in
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`PERL, (id. at 169:13-170:1). (Accord Ex. 1005, ¶¶ 132-51,152-60.)
`
`
`
`In addition, Medinets instructs: “There is no need for you to create Perl
`
`scripts to do all of the analyzing. Some programmers have already done this type
`
`of work and many of them have made their programs available on the Web for
`
`little or no cost.” (Medinets, at 65.) OpinionLab argues at length that this statement
`
`purportedly applies only to the analysis of server log files, (Resp., at 40-42), but on
`
`the very same page Medinets further instructs with respect to the analysis of page-
`
`specific user feedback: “You need to create a second CGI script to process the
`
`results of the feedback form.” (Medinets, at 65.) Medinets does not disclose the
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`contents of this second script, and the unmistakable teaching is that a POSITA
`
`should look elsewhere – e.g., to CustomerSat’s Pop!Up technology (implemented
`
`using a CGI script) – for additional ways to analyze and report the page-specific
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`9
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`IPR2014-00366
`U.S. Patent No. 8,041,805
`feedback disclosed in Medinets. (Chisholm Decl. ¶¶ 29-32.)
`
`
`
`Finally, Dr. Shamos testified that the only material difference between
`
`analyzing website-level feedback – which he admits is disclosed in CustomerSat –
`
`and page-specific feedback is that “you have to be able to make a record that
`
`identifies that particular page[.]” (Shamos Dep., at 91:25-92:14.) That is precisely
`
`what Medinets discloses. (E.g., Medinets, at 61 (“VALUE=‘Home Page”)). A
`
`POSITA simply could have plugged this page identifier into the extensive
`
`analytical and reporting capabilities disclosed in CustomerSat, and the unrefuted
`
`testimony of Mr. Chisholm is that numerous clients of CustomerSat did just that.
`
`(Ex. 1005, ¶¶ 68-70.) Indeed, the solicitation and analysis of page-specific user
`
`feedback was obvious as a “matter of common sense.” (Institution Decision, at 10.)
`
`IV. OPINIONLAB RELIES ON AN ERRONEOUS LEGAL STANDARD
`AND AN IMPROPER DEFINITION OF A POSITA
`
`OpinionLab’s Response is based upon a misapprehension of the law
`
`regarding POSITAs and the motivation to combine. OpinionLab argues that the
`
`“use of [Mr. Chisholm’s] declaration testimony to identify what [was] ‘well-
`
`known’” to a POSITA is “improper [because] Inter Partes Reviews can only
`
`proceed based upon patents or publications.” (Resp., at 26.) The PTAB rejected
`
`precisely this argument in Corning Inc. v. DSM IP Assets B.V., IPR2013-00046,
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`Paper 12, at 22-23 (holding such testimony is proper because “[i]t is not the
`
`disclosure of the prior art references that determines unpatentability, but how a
`
`10
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`IPR2014-00366
`U.S. Patent No. 8,041,805
`person of ordinary skill would interpret that disclosure”). OpinionLab further
`
`argues that the motivation to combine cannot be based on any evidence other than
`
`the prior art references upon which review was instituted. (See Resp., at 43.) But
`
`“[i]t has long been the law that the motivation to combine need not be found in
`
`prior art references, but equally can be found ‘in the knowledge generally available
`
`to one of ordinary skill in the art.’” Nat’l Steel Car, Ltd. v. Canadian Pac. Ry.,
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`Ltd., 357 F.3d 1319, 1337 (Fed. Cir. 2004) (citation omitted).
`
`
`
`OpinionLab’s expert, Dr. Shamos, applied the same erroneous legal
`
`standard: “[I]n forming my opinions I have only considered the three references
`
`that were relied on by the Board in its Decision instituting this proceeding.”
`
`(Shamos Decl., ¶ 25.) In determining the level of ordinary skill in the art, he failed
`
`to consider even these references. (Shamos Dep., at 70:21-25 (“It’s difficult for me
`
`to imagine how it would be relevant … [b]ecause the person of ordinary skill in the
`
`art is determined by reference to the patent.”).) But a POSITA “is presumed to be
`
`aware of all the pertinent prior art.” Custom Accessories, Inc. v. Jeffrey-Allan
`
`Industries, Inc., 807 F.2d 955, 962 (Fed. Cir. 1986).
`
`
`
`Dr. Shamos’ failure to consider any additional evidence in forming his
`
`opinions is compounded by the fact that he has no relevant experience in the field
`
`of the purported invention. Instead, he is a licensed attorney and a professional
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`“full-time” expert witness who has served in over 170 cases. (Ex. 2003, at 4-32;
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`11
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`IPR2014-00366
`U.S. Patent No. 8,041,805
`Shamos Dep., at 43:9-13.) Dr. Shamos’s definition of a POSITA is demonstrably
`
`incorrect, and it is readily apparent that he failed even to consider the scope of the
`
`challenged claims in formulating this flawed definition. (Chisholm Decl., ¶¶ 5-13.)
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`Accordingly, Dr. Shamos’ opinion should be “entitled to little or no weight.” See,
`
`e.g., 37 C.F.R. § 42.65(a).
`
`
`
`In contrast, Mr. Chisholm’s opinions are based on 16+ years’ experience in
`
`online surveys – including founding two online survey companies (Decisive in
`
`1992 and CustomerSat in 1997) – and are corroborated by extensive evidentiary
`
`citations. While they may disagree with his ultimate conclusions, neither
`
`OpinionLab nor Dr. Shamos materially dispute the factual basis of any of Mr.
`
`Chisholm’s opinions, (e.g., Shamos Dep., at 80:21-81:5 (conceding “[t]hey may be
`
`true” and “might be” important to “issues regarding motivation to combine”)).
`
`
`
`Because OpinionLab and its expert failed to apply the correct legal standards
`
`governing POSITAs, their arguments regarding what would have been obvious to a
`
`POSITA, and whether a POSITA would have been motivated to combine the cited
`
`references in the claimed manner, are simply untenable.
`
`V.
`
`SECONDARY CONSIDERATIONS DO NOT APPLY
`
`Where the claimed subject matter is disclosed by the prior art, “the burden of
`
`production falls upon the patentee to come forward with evidence [of secondary
`
`considerations].” Galderma Labs. v. Tolmar, Inc., 737 F.3d 731, 738 (Fed. Cir.
`
`12
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`IPR2014-00366
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`2013). OpinionLab fails to show that either (a) secondary considerations exist or
`
`(b) the required nexus with the claimed features of ’805 Patent exists.
`
`As an initial matter, OpinionLab has not shown that its products have
`
`achieved commercial success or industry recognition. OpinionLab makes no
`
`attempt to set forth its revenue, analyze what was generated due to the ’805 Patent,
`
`compare its market share with its competitors, conduct surveys to identify what
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`patented features drove sales, or set forth relevant industry awards. (E.g., Shamos
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`Dep., at 317:25–318:1; 319:23–320:12; 321:1–8.) In fact, OpinionLab has not
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`achieved commercial success or industry recognition. (Chisholm Decl. ¶¶ 37–41.)
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`OpinionLab also fails to prove a nexus between the claimed features of the
`
`’805 Patent and any secondary considerations. (Id. at ¶¶ 34–36.) First, no nexus
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`can be presumed because the OpinionLab website list 20 patents (including the
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`’805 Patent). (Id. at ¶¶ 42–44.) It mentions that “one or more patents” apply to
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`“this site,” but does not identify any products embodying the ’805 Patent. (Id.) In
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`Therasense, Inc. v. Becton, Dickinson, the Federal Circuit held that a nexus did not
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`apply where the patentee’s device was marked by only two patents and the
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`patentee failed to show that its commercial success was due to one patent or the
`
`other. 593 F.3d 1289, 1299 (Fed. Cir. 2010). Here, there is no evidence that any
`
`purported success is attributable to the claimed features of just the ’805 Patent—as
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`opposed to the claimed features of the other 19 patents.
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`Second, OpinionLab fails to show that its customers practice the specific
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`claimed features of the ’805 Patent. Apart from a cursory discussion of Bank of
`
`America, OpinionLab provides no evidence that any other customers actually
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`practice the ’805 Patent. Dr. Shamos testified that he did not review the websites of
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`Bank of America, Wal-Mart, Ford, Dell, or IBM. (Id. at 291:10–292:20.) In fact,
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`there is no evidence they practice the ’805 Patent. (Chisholm Decl. ¶¶ 45–46.)
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`Instead of analyzing all the claimed features of the ’805 Patent, OpinionLab
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`relies on the bald assertion that its customers practice “page specific feedback.”
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`(Resp. at 51; Shamos Dep. at 296:9–14.) But page-specific feedback is in the prior
`
`art (id. at 381:21–23) and cannot be the feature driving secondary considerations.
`
`Tokai v. Easton, 2011 WL 308370, *8–*9 (Fed. Cir. 2011) (“If commercial success
`
`is due to an element in the prior art, no nexus exists.”). OpinionLab must show
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`page-specific feedback combined with the specific features of the ’805 Patent are
`
`responsible for secondary considerations. There is no such evidence in the record.
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`Third, OpinionLab did not conduct any formal or informal customer surveys
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`to establish a nexus for the ’805 Patent despite being in the survey business. (See
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`Shamos Dep., at 313:18–24; 314:21–24.)
`
`Fourth, OpinionLab fails to explain how other factors did not contribute to
`
`its alleged commercial success or industry recognition, including:
`
`• OpinionLab’s other products and services unrelated to the ’805 Patent.
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`14
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`

`

`IPR2014-00366
`U.S. Patent No. 8,041,805
`(Shamos Dep., 298:16–299:6, 316:15–317:24; Chisholm Decl. ¶ 47);
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`• OpinionLab’s trademarks and copyrights, including its [+] feedback
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`symbol. (Shamos Dep., at 307:19–309:2; Chisholm Decl. ¶ 48); and
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`• Other economic and commercial factors (Shamos Dep., at 317:25–321:22).
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`
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`Finally, OpinionLab fails to show copying, which “requires the replication
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`of a specific product” and may be proven through direct evidence. Iron Grip
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`Barbell Co. v. USA Sports, 392 F.3d 1317, 1325 (Fed. Cir. 2004). OpinionLab
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`provides no such evidence, nor does it assert that Qualtrics copied after failing in
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`its own attempts to solve the problem. Rather, OpinionLab’s main argument is the
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`alleged subjective similarity of one Qualtrics comment card to an OpinionLab
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`comment card. But OpinionLab admits the cards are different and has no actual
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`evidence of copying. (See Shamos Dep., at 349:4–5, 348:18–21, 355:20–356:4).
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`OpinionLab also tries to rely on its self-serving, attorney-generated infringement
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`contentions from the related litigation. But such evidence is “unpersuasive,” and
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`even a “stipulation of infringement, taken alone, is not probative of copying.”
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`Tokai v. Easton, 2011 WL 308370, *9 (Fed. Cir. 2011).
`
`VI. CONCLUSION
`
`For the reasons set forth above and in the Petition, Qualtrics respectfully
`
`requests that the challenged claims be cancelled.
`
`Dated: January 9, 2015
`
`
`
`By: _/s/ Robert Steinberg___
`Latham & Watkins LLP, Counsel for Petitioner
`
`15
`
`

`

`IPR2014-00366
`U.S. Patent No. 8,041,805
`CERTIFICATE OF SERVICE
`
`
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`
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`Pursuant to 37 C.F.R. § 42.6(e) and the parties’ agreement to electronic
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`
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`service on August 21, 2014, I certify that on this 9th day of January, 2015,
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`a copy of:
`
`PETITIONER QUALTRICS, LLC’S REPLY IN SUPPORT OF PETITION
`FOR INTER PARTES REVIEW OF U.S. PATENT NO. 8,041,805
`
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`was served by electronic mail on Patent Owner’s lead and backup counsel, at the
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`following addresses:
`
`Christopher W. Kennerly
`Paul Hastings LLP
`1117 S. California Ave.
`Palo Alto, CA 94304
`chriskennerly@paulhastings.com
`
`Timothy P. Cremen
`Paul Hastings LLP
`875 15th Street, N.W.
`Washington, DC 20005
`timothycremen@paulhastings.com
`
`Naveen Modi
`
`Paul Hastings LLP
`
`875 15th Street, N.W.
`
`Washington, DC 20005
`
` naveenmodi@paulhastings.com
`
`
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`16
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`

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`IPR2014-00366
`U.S. Patent No. 8,041,805
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` By: /s/ Robert Steinberg
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` Robert Steinberg
` Reg. No. 33144
` Neil A. Rubin
` Reg. No. 67030
` Jonathan M. Jackson (admitted pro hac vice)
` Philip X. Wang (admitted pro hac vice)
` Latham & Watkins LLP
` 355 South Grand Avenue
` Los Angeles, CA 90071-1560
` 213.485.1234
` 213.891.8763 (Fax)
` Counsel for Petitioner
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`17
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`

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