Brand Fast-Trackers #136 - Leveraging Voice of Customer to Increase Sales
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`Brand Fast-TrackersBrrrrrrraaaaaaaaaaaaaaaaaaaannnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnddddddddddddddddddddddddddddddddddddddddddddddddddddddddddddd FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaassssssssssssssssssssssssssssssssssssssssssssssssssssssssssttttttttttttttttttttttttttttttttt-TTTTTTTTrrrrrrrraaaaaaaaaaaccccccccccckkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkeeeeeeeeeeeeeeeeeeeeeerrrrrrrrrrrrrrrrrrrrrrrrrrsssssssssssssssss
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`Brand Fast-Trackers #136 – Leveraging
`Voice of Customer to Increase Sales
`January 13, 2012, 1 Comment // Comment
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`Send to Kindle
`Today, we speak with Jonathan Levitt, the CMO of OpinionLab about
`listening to customers in a whole new way. Jonathan discusses the
`blind spots of traditional market research. Historically, a business would
`see a 30% purchase conversion rate and be pleased with results, but
`Jonathan points out that what that really means is that 70% of your
`customers are walking into your store and NOT buying. He discusses
`how business can improve the customer experience by soliciting
`feedback from them and measuring it while the customer is in location
`(in store, website, etc) and use this to make a real impact on sales. If
`you are either a business owner or a brand marketer, you need to hear
`Jonathan’s insights.
`
`Here’s a link to OpinionLab.
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`Bio:
`Jonathan has been in the web business since commercialization of the
`Internet. He has spent over 15 years helping a diverse list of brands
`understand their audience and leverage technology and data to build
`better product and customer experiences. He has worked with brands of
`all sizes including leading global players such as Bank of America,
`MasterCard, Dell, Procter & Gamble, CBS, The New York Times, Ford
`Brand Marketing Strategy
`and Google. Data-driven to the core, he is a recognized authority in the
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`spheres of web analytics, voice of customer, and social media.
`Branded Content (3)
`OPINIONLAB EXHIBIT 2014
`A prolific and sought-after speaker and writer, his unique slant on
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`Qualtrics LLC v. OpinionLab, Inc.
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`http://www.brandfasttrackers.com/2012/01/13/leveraging-voice-of-customer-to-increase-sales/[9/19/2014 3:13:39 PM]
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`Brand Fast-Trackers #136 - Leveraging Voice of Customer to Increase Sales
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`branding and digital marketing has been featured in several industry
`publications including 1to1 Magazine, eMarketing & Commerce, ClickZ,
`DM News, and MediaPost.
`
`About OpinionLab:
`OpinionLab is the global leader in Voice of Customer (VoC) feedback
`innovation, serving a prestigious client list that includes nearly half of
`Fortune 50 organizations such as Wal-Mart, Bank of America, Ford
`Motor Company, and many more. With real-time listening solutions for
`every brand touch point, this pioneering VoC platform invites consumers
`to share input in their own words, at anytime, from anywhere, helping
`organizations collect, understand, and leverage both structured and
`unstructured customer data. For over a decade, hundreds of the world’s
`leading brands have looked to the familiar [+] feedback symbol to better
`acquire, engage, and retain customers through an approach so
`streamlined it’s groundbreaking: listen always, listen everywhere. The
`result is actionable customer insight that sparks foundational
`improvement to companies’ products, people, and brands.
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`http://www.brandfasttrackers.com/2012/01/13/leveraging-voice-of-customer-to-increase-sales/[9/19/2014 3:13:39 PM]
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`Brand Fast-Trackers #136 - Leveraging Voice of Customer to Increase Sales
`
`(cid:312) It’s the ‘Social’ that’s important, not
`
`Brand Fast-Trackers #137 – Marketing a
`
`the ‘Media’ (Ep 135)
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`Robert Brown
`Insightful podcast- thank you!
`
`Jan 13, 2012
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`Copyright © Brand Fast-trackers 2013, All Rights Reserved
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`http://www.brandfasttrackers.com/2012/01/13/leveraging-voice-of-customer-to-increase-sales/[9/19/2014 3:13:39 PM]
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