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` 68
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` 24
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` 8
`
`Convert-A-Bench makes outdoor eating a snap
`
`By Genelle Pugmire, Staff Writer
`Published: Wednesday, April 8 1998 12:00 a.m. MDT
`
`Print
`
`Font [+] [-]
`
`Leave a comment »
`
`Summary
`Two local entrepreneurs are
`helping folks cure the problem of
`outdoor entertaining and eating
`with their Convert-A-Bench - two
`park-style benches that fold into
`one picnic table.
`The concept is not a new one, but
`Steve Watts and Brent Norton have
`taken the bench-to-table idea a
`few steps further and patented a
`product that includes arm rests,
`easy assembly (only four screws),
`and their brand new all-resin
`benches.
`
`Two local entrepreneurs are helping folks cure the
`problem of outdoor entertaining and eating with their
`Convert-A-Bench - two park-style benches that fold into
`one picnic table.
`The concept is not a new one, but Steve Watts and Brent
`Norton have taken the bench-to-table idea a few steps
`further and patented a product that includes arm rests,
`easy assembly (only four screws), and their brand new
`all-resin benches."There are several types of convertible
`tables, but we are the only ones with arm rests, which
`makes for a more attractive bench form," Norton said.
`Premiere Products also offers all wood benches, but the
`excitement for white resin fencing, trellises, window
`frames and other outdoor amenities spurred the
`company, and it has just launched its direct marketing
`campaign for the plastic benches.
`To help with the launching, QVC, a home-shopping
`television network, will present the product as part of
`Utah Day, Friday, April 10 between 6 and 7 p.m. Four
`other QVC appearances have also been scheduled.
`The benches (in twos) sale for approximately $159,
`depending on the area of the country. Local residents
`can purchase directly from the warehouse. Premiere
`products have also been sold in stores like Sam's Club,
`Walmart and Kmart. They weigh about 40 pounds and
`have a unique sleeve system where the bench planks
`just slide into place.
`The new resin benches are also weather proof and
`durable, and can accommodate up to 600 pounds per
`bench. Decorative cushions are also available.
`The idea for the product came to Watts and Norton in
`1991. Both wanted more than their current jobs offered,
`so they took a chance and now have a company that
`brings in more than $2 million a year. With the
`introduction of the new resin benches, they expect those
`numbers to more than double in the next year.
`"Our future looks really exciting," Watts said.
`Premiere Products, which does most of its business out
`of state, is also going into foreign markets. "We are
`gradually moving overseas in Japan, Chili and Australia
`first," Watts said.
`With benches and picnic tables being seasonal products,
`Premiere would like to open markets in the southern
`hemisphere to keep production levels up year-round.
`For those preferring the wood look, Premiere has also
`fashioned a Create-A-Bench kit that includes just the
`
`RICHM, Ex. 2024, p.1
`
`
`
`Deseret News
`
`NATIONAL
`EDITION
`
`Utah
`
`U.S. & World
`
`Sports
`
`Moneywise
`
`Opinion
`
`Faith
`
`Family
`
`Obituaries
`
`Video
`
`BrandView
`
`What You May Have Missed
`Bringing men back to church
`
`These three countries offer insights into
`the challenges families face in an aging
`society
`Military families fight to stay connected,
`even on Father's Day
`
`Sign up for news updates
`Email Address
`
`Most Popular
`
`In Utah
`Across Site
`Miss Nebo Krissia Beatty crowned as Miss Utah...
`Utah County woman with cystic fibrosis...
`Man arrested in 'human trafficking sting'...
`Boy killed returning from family camping trip
`About Utah: Siberian born, American treasure
`Jay Evensen: 'Good Morning America' is tone...
`Groundbreaking ozone study probes pollution,...
`Fire, evacuations, reported near Flaming Gorge
`
`Get The Deseret News Everywhere
`
`Subscribe Mobile
`
`
`
`RSS
`
`
`Most Commented
`
`Across Site
` 102
`
`In Utah
`New assessment shows not enough...
`Sen. Mike Lee files bill to protect...
` 93
`Jay Evensen: 'Good Morning America' is...
`Opponents of moving state prison say...
`Prison relocation co-chairman asks if...
`Feds: Jeremy Johnson skirted campaign...
`Episcopal bishops to lead anti-gun...
` 11
`Lawmakers push to set aside more money...
`
` 68
` 38
` 26
`
` 24
`
` 8
`
`Convert-A-Bench makes outdoor eating a snap
`
`By Genelle Pugmire, Staff Writer
`Published: Wednesday, April 8 1998 12:00 a.m. MDT
`
`
`Font [+] [-]
`
`Leave a comment »
`
`Summary
`Two local entrepreneurs are
`helping folks cure the problem of
`outdoor entertaining and eating
`with their Convert-A-Bench - two
`park-style benches that fold into
`one picnic table.
`The concept is not a new one, but
`Steve Watts and Brent Norton have
`taken the bench-to-table idea a
`few steps further and patented a
`product that includes arm rests,
`easy assembly (only four screws),
`and their brand new all-resin
`benches.
`
`Two local entrepreneurs are helping folks cure the
`problem of outdoor entertaining and eating with their
`Convert-A-Bench - two park-style benches that fold into
`one picnic table.
`The concept is not a new one, but Steve Watts and Brent
`Norton have taken the bench-to-table idea a few steps
`further and patented a product that includes arm rests,
`easy assembly (only four screws), and their brand new
`all-resin benches."There are several types of convertible
`tables, but we are the only ones with arm rests, which
`makes for a more attractive bench form," Norton said.
`Premiere Products also offers all wood benches, but the
`excitement for white resin fencing, trellises, window
`frames and other outdoor amenities spurred the
`company, and it has just launched its direct marketing
`campaign for the plastic benches.
`To help with the launching, QVC, a home-shopping
`television network, will present the product as part of
`Utah Day, Friday, April 10 between 6 and 7 p.m. Four
`other QVC appearances have also been scheduled.
`The benches (in twos) sale for approximately $159,
`depending on the area of the country. Local residents
`can purchase directly from the warehouse. Premiere
`products have also been sold in stores like Sam's Club,
`Walmart and Kmart. They weigh about 40 pounds and
`have a unique sleeve system where the bench planks
`just slide into place.
`The new resin benches are also weather proof and
`durable, and can accommodate up to 600 pounds per
`bench. Decorative cushions are also available.
`The idea for the product came to Watts and Norton in
`1991. Both wanted more than their current jobs offered,
`so they took a chance and now have a company that
`brings in more than $2 million a year. With the
`introduction of the new resin benches, they expect those
`numbers to more than double in the next year.
`"Our future looks really exciting," Watts said.
`Premiere Products, which does most of its business out
`of state, is also going into foreign markets. "We are
`gradually moving overseas in Japan, Chili and Australia
`first," Watts said.
`With benches and picnic tables being seasonal products,
`Premiere would like to open markets in the southern
`hemisphere to keep production levels up year-round.
`For those preferring the wood look, Premiere has also
`fashioned a Create-A-Bench kit that includes just the
`
`RICHM, Ex. 2024, p.1
`
`
`
`fashioned a Create-A-Bench kit that includes just the
`plastic arms and legs. The buyer provides the wood
`slats. The kit retails for $49.95.
`Norton grew up in Provo and attended Provo High
`School. Watts, an avid golfer, attended Logan High
`School. They have been friends for a long time, but their
`first "business" experience together was forming Sports
`Production.
`Norton does the radio coverage for Brigham Young
`University's baseball games, and Watts calls the baseball
`games for Utah Valley State College on a competing
`station. A third and former partner, Ward Parkinson,
`helped the duo get started with the company.
`Area residents are invited to come to the warehouse at
`300 N. Draper Lane (an I-15 frontage road north of the
`Center Street overpass) to see the benches, or they can
`call 375-5484. For those out of Utah County, call 1-800-
`508-2253.
`
`Recommended Stories
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`SPONSORED
`Southern Utah state parks
`Utah is a gold mine of outdoor
`recreation, scenic sites and
`historical locations.
`
`Fire
`A fire burning near Flaming
`Gorge Reservoir has forced the
`evacuation and closure of
`Memorial Campground.
`
`Human trafficking
`A man accused of running a
`prostitution business using
`several massage parlors as a
`front has been charged.
`
`Leave a comment »
`Comments
`DeseretNews.com encourages a civil dialogue among its readers. We welcome your thoughtful comments.
`— About comments
`
`RICHM, Ex. 2024, p.2
`
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`RICHM, Ex. 2024, p.3
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