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Filed: May 11, 2015
`
`
`On behalf of:
`Amazon.com, Inc. and Amazon Web Services, LLC
`By: Brenton R. Babcock
`
`Colin B. Heideman
`Kent N. Shum
`
`
`KNOBBE, MARTENS, OLSON & BEAR, LLP
`
`2040 Main Street, 14th Floor
`
`Irvine, CA 92614
`Fax: (949) 760-9502
`
`Ph.: (949) 760-0404
`
`E-mail: BoxAmazon5@knobbe.com
`
`
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`
`
`UNITED STATES PATENT AND TRADEMARK OFFICE
`__________________________________
`
`BEFORE THE PATENT TRIAL AND APPEAL BOARD
`__________________________________
`
`AMAZON.COM, INC. AND AMAZON WEB SERVICES, LLC,
`Petitioner
`
`v.
`
`PERSONALIZAED MEDIA COMMUNICATIONS, LLC,
`Patent Owner
`
`
`
`
`
`
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`
`
`IPR2014-01534
`Patent 7,827,587
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`PETITIONERS AMAZON.COM, INC. AND AMAZON WEB SERVICES, LLC
`SUPPLEMENTAL POWER OF ATTORNEY FOR
`JOSEPH S. CIANFRANI AND MARK LEZAMA
`
`
`
`
`

`

`Amazon Additional Power of Attorney for Inter Partes Reviews
`
`Petitioners Amazon.com, Inc. and Amazon Web Services, LLC (collectively,
`
`“Amazon”) hereby appoint Joseph S. Cianfrani and Mark Lezama of Knobbe,
`
`Martens, Olson & Bear, LLP to be additional attorneys designated to transact all
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`business before the Patent Trial and Appeal Board of the United States Patent and
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`Trademark Office connected to IPR2014-01527, IPR2014-1528, IPR2014-1530,
`
`IPR2014-01531, IPR2014-01532, IPR2014-01533, and IPR2014-01534.
`
`This Power of Attorney is intended to supplement, not replace, the POA
`
`previously filed in these IPRs appointing the registered practitioners at Knobbe,
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`Martens, Olson & Bear, LLP associated with Customer Number 20,995 as
`
`Amazon’s attorneys in these proceedings. Motions to admit Mr. Cianfrani and Mr.
`
`Lezama pro hac vice are being submitted concurrently herewith.
`
`The individual signing below has the authority to execute this document on
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`behalf of Amazon.com, Inc. and Amazon Web Services, LLC.
`
`Name:
`
` Jeffrey H. Dean
`
`Signature:
`
`Title:
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`Company:
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` Amazon.com, Inc. and Amazon Web Services, LLC
`
`Telephone:
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`Date:
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`1
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`

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`Amazon Additional Power of Attorney for Inter Partes Reviews
`
`CERTIFICATE OF SERVICE
`
`
`
`I hereby certify
`
`that a
`
`true and correct copy of
`
`the foregoing
`
`PETITIONERS AMAZON.COM, INC. AND AMAZON WEB SERVICES, LLC
`
`SUPPLEMENTAL POWER OF ATTORNEY FOR JOSEPH S. CIANFRANI
`
`AND MARK LEZAMA is being served on May 11, 2015 via e-mail to counsel
`
`for Personalized Media Communications, LLC, at the addresses below:
`
`Stephen T. Schreiner
`SSchreiner@goodwinprocter.com
`Jennifer A. Albert
`jalbert@goodwinprocter.com
`Phong Dinh
`PDinh@goodwinprocter.com
`Eleanor M. Yost
`eyost@goodwinprocter.com
`Goodwin Procter LLP
`901 New York Avenue, N.W.
`Washington, D.C. 20001
`
`Thomas J. Scott, Jr.
`tscott@pmcip.com
`Personalized Media Communications, LLC
`11491 Sunset Hills Road, Suite 340
`Reston, Virginia 20190
`
`
`
`By: /Brenton R. Babcock/
`Brenton R. Babcock, Reg. No. 39,592
`Attorney for Petitioners
`AMAZON.COM, INC. and
`AMAZON WEB SERVICES, LLC
`
`
`
`
`
`Dated: May 11, 2015
`
`
`20645854
`
`
`
`

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