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`On behalf of:
`Amazon.com, Inc. and Amazon Web Services, LLC
`By: Brenton R. Babcock
`Colin B. Heideman
`Joseph S. Cianfrani (admitted pro hac vice)
`Kent N. Shum
`KNOBBE, MARTENS, OLSON & BEAR, LLP
`2040 Main Street, 14th Floor
`Irvine, CA 92614
`Fax: (949) 760-9502
`Ph.: (949) 760-0404
`E-mail: BoxAmazon5@knobbe.com
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`UNITED STATES PATENT AND TRADEMARK OFFICE
`__________________________________
`
`BEFORE THE PATENT TRIAL AND APPEAL BOARD
`__________________________________
`
`AMAZON.COM, INC. AND AMAZON WEB SERVICES, LLC,
`Petitioners
`
`v.
`
`PERSONALIZED MEDIA COMMUNICATIONS, LLC,
`Patent Owner
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`IPR2014-01534
`Patent 7,827,587
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`PETITIONERS AMAZON.COM, INC. AND AMAZON WEB SERVICES, LLC
`SUPPLEMENTAL POWER OF ATTORNEY FOR JEREMY ANAPOL
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`Amazon Additional Power of Attorney for Inter Partes Reviews
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`Petitioners Amazon.com, Inc. and Amazon Web Services, LLC (collectively,
`“Amazon”) hereby appoint Jeremy A. Anapol of Knobbe, Martens, Olson & Bear,
`LLP to be an additional attorney designated to transact all business before the Patent
`Trial and Appeal Board of the United States Patent and Trademark Office connected
`to IPR2014-01527, IPR2014-1528, IPR2014-1530, IPR2014-01531, IPR2014-01532,
`IPR2014-01533, and IPR2014-01534.
`This Power of Attorney is intended to supplement, not replace, the POAs
`previously filed in these IPRs. Motions to admit Mr. Anapol pro hac vice are
`being submitted concurrently herewith.
`The individual signing below has the authority to execute this document on
`behalf of Amazon.com, Inc. and Amazon Web Services, LLC.
`Name:
`
`Jeffrey H. Dean
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`Signature:
`
`Title:
`
`Associate General Counsel
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`Company:
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` Amazon.com, Inc. and Amazon Web Services, LLC
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`Telephone:
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`206-740-0521
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`Date:
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`August 10, 2015
`
`1
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`Amazon Additional Power of Attorney for Inter Partes Reviews
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`CERTIFICATE OF SERVICE
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`
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`I hereby certify
`
`that a
`
`true and correct copy of
`
`the foregoing
`
`PETITIONERS AMAZON.COM, INC. AND AMAZON WEB SERVICES, LLC
`
`SUPPLEMENTAL POWER OF ATTORNEY FOR JEREMY A. ANAPOL is
`
`being served on August 18, 2015 via e-mail to counsel for Personalized Media
`
`Communications, LLC, at the addresses below:
`
`Stephen T. Schreiner
`SSchreiner@goodwinprocter.com
`Jennifer A. Albert
`jalbert@goodwinprocter.com
`Phong Dinh
`PDinh@goodwinprocter.com
`Eleanor M. Yost
`eyost@goodwinprocter.com
`Goodwin Procter LLP
`901 New York Avenue, N.W.
`Washington, D.C. 20001
`
`Thomas J. Scott, Jr.
`tscott@pmcip.com
`Personalized Media Communications, LLC
`11491 Sunset Hills Road, Suite 340
`Reston, Virginia 20190
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`
`
`By: /Colin B. Heideman/
`Colin B. Heideman, Reg. No. 61,513
`Attorney for Petitioners
`AMAZON.COM, INC. and
`AMAZON WEB SERVICES, LLC
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`21185685
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`Dated: August 18, 2015