Anthony J. Wechselberger
`
`3447 Bernardo Lane
`
`Escondido, CA 92029
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`twechsel@cox.net
`
`Office: 760-740-0013
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`Mobile: 619-823-3009
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`www.cntropymgmt.com
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`BROADBAND & MULTIMEDIA STRATEGY & TECHNOLOGY
`
`Executive leadership in industrial and consumer communications systems/networks: Business development,
`technology/R&D management, technical and strategic marketing, domestic and international markets. Focus on
`broadband/multimedia system and networking solutions for content management, distribution, consumption.
`Specialist in content security and digital rights management as applied in distribution, storage and rendering.
`
`Extensive experience as a technology and business management consultant and testifying expert to the legal
`community (case listings and references available). Federal and Intemational Trade Commission experience.
`
`ACCOMPLISHMENTS
`
`0
`0
`
`- Developed successful consulting business offering a variety of technical, strategic, management, business
`development, intellectual property and expert witness services.
`Lead security expert to the six major Hollywood studios for specification of security for Digital Cinema.
`Led strategic planning and technical marketing campaign resulting in TV/COM emerging as the first US
`supplier of end to end digital television compression systems for major operators in Europe.
`0 Directed numerous large development programs employing leading edge technology, and successfully executed
`make vs. buy and partnership programs to meet requirements.
`0 Developed, patented and applied fundamental symmetric-key encryption technology now employed throughout
`the broadband/broadcast world.
`
`EXPERIENCE
`
`(Current)
`Entropy Management Solutions, President
`Broadband and multimedia consulting services. Specializing in technology strategy and management (identification
`and development of core teclmologies, IPR leveraging, positioning, make/buy/partner), business and strategic
`planning. value creation and market development. Satisfied clients in content security, content delivery networks
`and systems, intellectual property management, digital rights management, technology management and planning.
`
`-
`
`Active in Digital Cinema security standards development: Consultant to “6 Majors” DCI studio consortium,
`former chairman of SMPTE DC28 Security and Key Management Ad Hoc.
`Consultant to major SI Valley entity sponsoring the development of an IPR-free DRM solution.
`-
`Security infrastructure planning for theatrical and p0 st—theatrical digital content distributors.
`-
`Security review and enhancement plan for digital high definition hospitality video on demand network.
`-
`- Windows Media DRM compliance evaluation for wireless phone Music on Demand service
`-
`Perform set top box evaluations of logical and physical security robustness & copy protection compliance.
`-
`Architectural and system security/DRM design for wireless media player.
`-
`Corporate advisor to supplier of cable audience measurement data (business and technical development).
`-
`Assisted broadband conditional access supplier in evolving security technology into the IP & multicast space.
`-
`IPR assertion project manager for European conditional access technology company (8 actions pursued/settled).
`-
`Provided numerous technical expert & consulting services for legal community.
`-
`Numerous teclmology evaluations for various entities for purposes of market expansion partnership evaluation.
`
`
`TV/C0M International Inc., Subsidiary ofHyundai Electronics America
`
`199 7-1999
`Vice President ofProduct Management
`Business management for company’s product and system solutions: Competitiveness of product mix. contract
`compliance, margin definition/maintenance, product marketing, customer support/field service. Cross-functional
`direction of third party customer relations. contract administration, product life cycle processes, IPR licensing.
`
`Unified Patents Inc. Ex. 1012, pg. 1
`
`Unified Patents Inc. Ex. 1012, pg. 1
`
`

`

`I995- 1997
`General Manager, Conditional Access Business Unit
`Business head for the “Control and Conditional Access Systems“ group, a P&L unit to develop, market, and support
`computerized network control and encryption-based broadband security systems for international cable, satellite and
`wireless/broadcast applications (“AlphaStar Television Network” and German “DFl” BetaCrypt DBS networks).
`
`0C1 Communications Inc./ TV/COM International
`
`1990-1995
`
`Vice President and Chief Technical Officer
`Defined technical strategies and core technologies, rebuilt technical operations group (50 to 150), established cross
`functional
`team organization and formal project management disciplines.
`Formulated roadrnap into digital
`television, and participated in realizing strategic partnering objectives (Nokia, C-Cube, Fuba, BetaTechnik, lrdeto).
`Participated in international standards and establishment of European and North American beachhead accounts.
`
`OAK Communications, Inc., Division of OAK Industries, Inc.
`Senior Vice President, Domestic Operations
`1988-1990
`Managed US operations for OAK Communications: Technical operations, marketing and sales (revenue capture,
`account management). As part of three member executive team, executed OCI’s divestiture from OAK Industries.
`
`1982-1988
`Director Engineering, VP Engineering, VP Tech Ops
`Managed engineering, technical marketing and sales, field operations, factory liaison (Taiwan). Developed the
`industry‘s first widely deployed consumer systems employing encryption security for satellite, cable and broadcast.
`
`1980-1982
`OAK Industries, Inc.
`Member, Corporate Advanced Technology Group
`Research, simulation and prototyping of technologies in support of OAK’s broadcasting businesses Explored
`advanced control and digital coding systems for scrambling, compression and transmission of audio and video, and
`developed/patented the industry‘s first hard encryption key management and control methodologies for broadcast.
`
`General Dynamics, Electronics Division
`Senior Engineer/Project Engineer
`Aerospace Engineering: communications, embedded processing, digital signal processing for portable man/aircraft
`wargame instrumentation, moving target indicator (MTl) digital radar, Global Positioning System receivers.
`
`19 74-1980
`
`Executive Program for Scientists and Engineers
`Master of Science, Electrical Engineering
`Bachelor of Science. Electrical Engineering
`
`University of California, San Diego
`San Diego State University
`University of Arizona
`
`1984
`1979
`1974
`
`EDUCATION
`
`OTHER
`Publicanans/Presentations: Numerous technical and marketing presentations, publications and panels in the fields
`of cable and satellite broadcasting, standards development, broadband, Internet and digital cinema security.
`
`“Storage & Delivery of Electronic Media with Advertising” US Pat App 10/028,013, and
`Patents/Applications:
`provisional following App 60/38,008, both Dec 2001. “Anonymous Transactions Over a System of Networked
`Computers” US Pat App 09/654,662. “Multilayer Encryption System for the Broadcast of Encrypted Information”,
`US. Pat. No. 4,531,020,
`July 1985.
`“Universal Decoder”, US. Pat. No. 5,113,440, May 1992.
`
`illemberships (past/present): Society of Cable & Telecommunications Engineers, Society of Motion Picture and
`Television Engineers, Advanced Television Systems Committee, Organization for International Standardization,
`Institute of Electronic & Electrical Engineers.
`
`Page 2
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`Unified Patents Inc. Ex. 1012, pg. 2
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`Unified Patents Inc. Ex. 1012, pg. 2
`
`