·1· ·UNITED STATES PATENT AND TRADEMARK OFFICE
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`·2· · · · · · ______________________
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`·3· · BEFORE THE PATENT TRIAL AND APPEAL BOARD
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`·4· · · · · · ______________________
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`·5
`· · · · · · · ·Under Armour, Inc.,
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`· · · · · · · · · ·Petitioner
`·7
`· · · · · · · · · · · ·v.
`·8
`· · · · · · · · · ·Adidas AG,
`·9
`· · · · · · · · · Patent Owner
`10
`· · · · · · · ______________________
`11
`· · · · · · · Case No. IPR2015-00700
`12
`· · · · · · · ·Patent No. 8,579,767
`13
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`14· · · · · · · · · · - - -
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`15
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`16· ·DEPOSITION OF WILLIAM R. MICHALSON, Ph.D.
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`17· · · · · · · · FEBRUARY 5, 2016
`· · · · · · · · · · ·19:26 A.M.
`18
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`19· · · KILPATRICK TOWNSEND & STOCKTON LLP
`· · · · · · · 1100 PEACHTREE STREET, N.E.
`20· · · · · · · · · SUITE 2800
`· · · · · · · · ·ATLANTA, GEORGIA
`21
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`22· ·CONFIDENTIAL PURSUANT TO PROTECTIVE ORDER
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`23
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`24
`· · · · · · · ·SUZANNE BEASLEY, RPR
`25· · · · · · · · · CCR-B-1184
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`UA-1021.001
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`·2· · · · · · ______________________
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`·3· · BEFORE THE PATENT TRIAL AND APPEAL BOARD
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`·4· · · · · · ______________________
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`·5
`· · · · · · · ·Under Armour, Inc.,
`·6
`· · · · · · · · · ·Petitioner
`·7
`· · · · · · · · · · · ·v.
`·8
`· · · · · · · · · ·Adidas AG,
`·9
`· · · · · · · · · Patent Owner
`10
`· · · · · · · ______________________
`11
`· · · · · · · Case No. IPR2015-00700
`12
`· · · · · · · ·Patent No. 8,579,767
`13
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`14· · · · · · · · · · - - -
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`15
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`16· ·DEPOSITION OF WILLIAM R. MICHALSON, Ph.D.
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`17· · · · · · · · FEBRUARY 5, 2016
`· · · · · · · · · · ·19:26 A.M.
`18
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`19· · · KILPATRICK TOWNSEND & STOCKTON LLP
`· · · · · · · 1100 PEACHTREE STREET, N.E.
`20· · · · · · · · · SUITE 2800
`· · · · · · · · ·ATLANTA, GEORGIA
`21
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`22· ·CONFIDENTIAL PURSUANT TO PROTECTIVE ORDER
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`23
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`24
`· · · · · · · ·SUZANNE BEASLEY, RPR
`25· · · · · · · · · CCR-B-1184
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`UA-1021.001
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`·1· · · · · · · (The signature of the witness to the
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`·2· ·deposition was reserved.)
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`·3· · · · · · · · ·WILLIAM R. MICHALSON, Ph.D.,
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`·4· ·having been duly sworn, was examined and testified
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`·5· ·as follows:
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`·6· · · · · · · · · · · EXAMINATION
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`·7· ·BY MR. ANSLEY:
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`·8· · · · Q.· · Hello again for the third time,
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`·9· ·Dr. Michalson.
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`10· · · · A.· · Hello.
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`11· · · · Q.· · We've now concluded two other IPRs, the
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`12· ·IPRs related to what we call the '815 and the '345
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`13· ·patent.· And again, the same rules that applied to
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`14· ·those two depositions will apply here.· Do you
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`15· ·understand?
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`16· · · · A.· · I do.
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`17· · · · · · · (Exhibit 2002 was marked for
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`18· · · · identification.)
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`19· ·BY MR. ANSLEY:
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`20· · · · Q.· · So in front of you, you should have what's
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`21· ·marked Exhibit 2002.· Are you familiar with this
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`22· ·document?
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`23· · · · A.· · Yes.
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`24· · · · Q.· · Now, since this is a separate deposition,
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`25· ·unfortunately we have to go through some of the same
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`UA-1021.002
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`·1· · · · successful, so I do have some experience in
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`·2· · · · that area.
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`·3· ·BY MR. ANSLEY:
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`·4· · · · Q.· · And again, I understand that you believe
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`·5· ·you have experience in that area, but can you today
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`·6· ·sitting here state affirmatively whether or not
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`·7· ·you're an expert in evaluating whether or not a
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`·8· ·product is a commercial success?
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`·9· · · · · · · MR. OLINGER:· Objection.· Form.
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`10· · · · · · · THE WITNESS:· I'm not offering myself
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`11· · · · as an expert in that topic.· I'm providing,
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`12· · · · you know, my opinion based on certain
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`13· · · · things.· In paragraph 91, 92, it's an
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`14· · · · indicator of success that there's a large
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`15· · · · number of users and there was a substantial
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`16· · · · purchase price.· I do also identify other
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`17· · · · things that may indicate commercial success
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`18· · · · in other paragraphs.
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`19· ·BY MR. ANSLEY:
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`20· · · · Q.· · Let's turn to paragraph 101.· Now, here
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`21· ·you begin discussing your opinion that the miCoach
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`22· ·products are commercially successful; is that
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`23· ·correct?
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`24· · · · A.· · Yes.
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`25· · · · Q.· · And below in paragraph 102 near the bottom
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`UA-1021.003
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`·1· · · · · · · · · ·E R R A T A· S H E E T
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`·2· · · ·Pursuant to Rule 30(e) of the Federal Rules of
`· · ·Civil Procedure and/or the Official Code of Georgia
`·3· ·Annotated 9-11-30(e) any changes in form or substance
`· · ·which you desire to make to your deposition testimony
`·4· ·shall be entered upon the deposition with a statement
`· · ·of the reasons given for making them.
`·5
`· · · · ·To assist you in making any such corrections,
`·6· ·please use the form below. If supplemental or
`· · ·additional pages are necessary, please furnish same
`·7· ·and attach them to this errata sheet.
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`·8· · · · · · · · · · · · - - -
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`·9· · · ·I, the undersigned, WILLIAM R. MICHALSON, Ph.D.,
`· · ·do hereby certify that I have read the foregoing
`10· ·deposition and that to the best of my knowledge said
`· · ·deposition is true and accurate (with the exception
`11· ·of the following corrections listed below).
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`12
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`13· ·Page_____ Line______should read:_________________
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`14· ·Reason for change:_______________________________
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`16· ·Page_____ Line______should read:__________________
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`17· ·Reason for change:_______________________________
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`19· ·Page_____ Line______should read:__________________
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`20· ·Reason for change:_______________________________
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`22· ·Page_____ Line______should read:__________________
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`23· ·Reason for change:________________________________
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`UA-1021.004
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`·1· ·Page_____ Line______should read:__________________
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`·2· ·Reason for change:________________________________
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`·4· ·Page_____ Line______should read:__________________
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`·5· ·Reason for change:________________________________
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`·7· ·Page_____ Line______should read:__________________
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`·8· ·Reason for change:________________________________
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`10· ·Page_____ Line_____should read:___________________
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`11· ·Reason for change:________________________________
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`13· ·Page_____ Line_____should read:___________________
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`14· ·Reason for change:________________________________
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`16· ·Page_____ Line_____should read:___________________
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`17· ·Reason for change:________________________________
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`18· · · · · · · · · · · · · · · _______________________
`· · ·Signature
`19
`· · ·Sworn to and Subscribed before me
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`· · ·_____________________, Notary Public.
`21· ·This________day of _______________, ____.
`· · ·My Commission Expires:
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`UA-1021.005
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`·1· · · · · · · · · C E R T I F I C A T E
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`·2
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`·3· ·G E O R G I A:
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`·4· ·FULTON COUNTY:
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`·5
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`·6· · · · · · · · · I hereby certify that the
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`·7· · · · foregoing deposition was reported, as
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`·8· · · · stated in the caption, and the questions
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`·9· · · · and answers thereto were reduced to the
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`10· · · · written page under my direction; that the
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`11· · · · foregoing pages 1 through 13 represent a
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`12· · · · true and correct transcript of the evidence
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`13· · · · given.· I further certify that I am not in
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`14· · · · any way financially interested in the
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`15· · · · result of said case.
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`16· · · · · · · · · Pursuant to Rules and Regulations
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`17· · · · of the Board of Court Reporting of the
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`18· · · · Judicial Council of Georgia, I make the
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`19· · · · following disclosure:
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`20· · · · · · · · · I am a Georgia Certified Court
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`21· · · · Reporter.· I am here as an independent
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`22· · · · contractor for Huseby, Inc.
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`UA-1021.006
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`·1· · · · · · ·I was contacted by the offices
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`·2· ·of Huseby, Inc. to provide court reporting
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`·3· ·services for this deposition.· I will not
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`·4· ·be taking this deposition under any
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`·5· ·contract that is prohibited by O.C.G.A.
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`·6· ·15-14-37 (a) or (b).
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`·7· · · · · · ·I have no written contract to
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`·8· ·provide reporting services with any party
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`·9· ·to the case, any counsel in the case, or
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`10· ·any reporter or reporting agency from whom
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`11· ·a referral might have been made to cover
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`12· ·this deposition.· I will charge my usual
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`13· ·and customary rates to all parties in the
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`14· ·case.
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`15· · · · · · ·This, the 10th day of February, 2016.
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`16
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`18· · · · · · · · · ·______________________________
`· · · · · · · · · · ·SUZANNE BEASLEY, B-1184
`19· · · · · · · · · ·My commission expires on the
`· · · · · · · · · · ·24th day of August, 2018.
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`UA-1021.007
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