About Us | MapMyFitness
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`About Us
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`About Us
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`MapMyFitness is the leader in Connected Fitness – building the world’s
`largest community by providing interactive tools to make fitness social,
`simple and rewarding. Our flagship consumer brands – MapMyRun,
`MapMyRide, and MapMyWalk – are among the most popular apps on
`iOS and Android and our cloud-based platform has been supporting
`millions of users since we launched in 2007. MapMyFitness is an open
`platform, seamlessly integrating with more than 400 fitness tracking
`devices, sensors and wearables.
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`From day one our mission at MapMyFitness has been to empower
`active lifestyles. Through our websites and mobile applications, we
`allow people around the world to map, record and share their exercise
`routes and workouts in an online database. Our innovation has
`changed the way people think about their health and fitness. Now it’s commonplace for consumers to log their
`activity in a place where their data can tell a holistic story.
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`MapMyFitness is the story of two ideas colliding — MapMyRun and MapMyRide. Kevin Callahan created the original
`MapMyRun.com to help him map and record the runs he completed while training for his first marathon. Robin
`Thurston conceived MapMyRide while abroad on a cycling vacation as a means to help cyclists chart and track the
`rides they completed along their travels. The two joined forces to form MapMyFitness which powers more than 23
`million people worldwide to live healthy and active lifestyles. MapMyFitness is a wholly owned subsidiary of Under
`Armour, Inc. and was acquired in November 2013 for $150M.
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`2014
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`• November – MapMyFitness reaches 30 million members.
`• October – MapMyFitness launches integration with Microsoft Health.
`• September – MapMyRun featured in Health Kit launch.
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`http://about.mapmyfitness.com/about/company-history/
`
`11/15/2015
`
`Patent Owner adidas AG
`Exhibit 2005 - Page 1 of 4
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`

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`About Us | MapMyFitness
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`• August – MapMyFitness and Zappos launch Gear Tracker.
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`July – MapMyFitness featured on Wheaties box.
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`June – Under Armour announces new Austin office near iconic Seaholm Power Plant.
`• May – MapMyRun, Under Armour sponsor Bay to Breakers Race in San Francisco.
`• April – MapMyFitness launches Pebble watch integration.
`• March – Refresh of MapMyAPI.com released; API V7 launched.
`• February – Launch of Activity Feed increases social engagement 3X.
`•
`January – MapMyFitness launches integration with MyFitnessPal.
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`2013
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`• December – MapMyFitness releases redesigned iOS apps.
`• November – MapMyFitness is acquired by Under Armour for $150M.
`• October – MapMyFitness, Inc. celebrates 20 million members.
`• September – MapMyFitness and Purina Pro Plan Announce Joint Health Initiative (dogs included)
`• August – MapMyFitness and EB Brands launch SYNC activity trackers.
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`July – MapMyFitness partners with Brooks Running for integrated “Rate my Run” mobile campaign.
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`June – MapMyFitness passes 16 million members.
`• May – MapMyRun named Best Lifestyle Mobile App in the 17th annual Webby Awards.
`• April – MapMyFitness integrates with Jawbone UP.
`• March – MapMyRun launches Windows Phone 8 app.
`• February – Launch of MVP subscription service.
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`January – MapMyFitness, Inc. reaches 13 million members.
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`2012
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`• September – MapMyFitness, Inc. hires 90 employee.
`th
`• August – MapMyFitness, Inc. reaches 11 million members.
`• August – MapMyFitness, Inc. is ranked #355 on the 2012 Inc. 500 list of Fastest Growing Companies.
`•
`June – MapMyFitness, Inc. secures $9 million Series B funding from Austin Ventures and Milestone Venture
`Partners.
`• May – Updated routes, personal challenges, and courses launched.
`• May – MapMyFitness, Inc. reaches 9 million members.
`• February – MapMyFitness app recommended by U.S. Surgeon General.
`• February – MapMyRun named as one of TIME’s “50 iPhone Apps of 2012.”
`• February – MapMyFitness, Inc. reaches 7 million members.
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`2011
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`• August – MapMyRun named as one of TIME’s “Top 50 Websites of 2011”.
`• February – MapMyFitness, Inc. increases staff to 50+ employees.
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`January – MapMyFitness Beta websites go live – new look, easier to use and increased performance.
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`2010
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`http://about.mapmyfitness.com/about/company-history/
`
`11/15/2015
`
`Patent Owner adidas AG
`Exhibit 2005 - Page 2 of 4
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`

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`About Us | MapMyFitness
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`Page 3 of 4
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`• September – MapMyFitness, Inc. moves headquarters from Denver to Austin.
`• August – MapMyFitness, Inc. secures $5M Series A funding from Austin Ventures.
`•
`July – MapMyRide and Versus (now NBC Sports) partner to present the 2010 Le Tour Virtual Cycling Challenge.
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`2009
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`July – MapMyRide and Versus (now NBC Sports) partner to present the 2009 Le Tour Virtual Cycling Challenge.
`•
`• August – Beta website redesign commences and new iPhone apps are released.
`• September – Launch of New Balance iPhone app, NB Total Fit – first app fully integrated with MapMyRun.com.
`• October – MapMyFitness closes $1M private placement funding to fuel continued growth of the company.
`• November – Partners with the New York Road Runners (NYRR) to present Virtual Events in concert with the ING
`NYC Marathon.
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`2008
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`• December – 1 Virtual Event – 26.2.
`st
`• November – MapMyRide is spotlighted by Apple in its advertising in the NY Times, USA Today and Wall Street
`Journal. AT&T features the app in online and print advertisements.
`• September – The first iPhone apps—MapMyRide and MapMyRun are launched. There are among the first 200
`apps offered in the iTunes store.
`•
`July – Premium membership offerings are launched giving users access to a variety of advanced fitness tools and
`site functionality.
`• May – Training plans are offered to site users.
`• February – MapMyRun submits Android app for competition.
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`January – MapMyFitness, Inc. moves into new Denver office and hires three additional people to help grow the
`company.
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`2007
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`• August – Community/Groups launch and first advertising client closed.
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`July – Online Training Log, Gear Tracker and other functionality are unveiled.
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`June –Event Center/Listings launch.
`• April – MapMyRide.com, MapMyWalk.com, MapMyFitness.com, MapMyHike.com go live. MapMyRun.com is
`reintroduced.
`• March – MapMyFitness hires its first digital advertising sales team member.
`•
`January – The team secures angel seed funding and forms MapMyFitness LLC.  Jeff and Kevin go to work full-time
`to build out the MapMyFitness network of websites.
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`2006
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`• December – Robin, Kevin and Jeff form a partnership aimed at the further development and enhancement of
`MapMyRun.com and the launch of MapMyRide.com.
`• August – MapMyRun is featured in INC Magazine.
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`http://about.mapmyfitness.com/about/company-history/
`
`11/15/2015
`
`Patent Owner adidas AG
`Exhibit 2005 - Page 3 of 4
`
`

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`About Us | MapMyFitness
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`July – Kevin teams up with Jeff Kalikstein to integrate basic GPS functionality to permit the upload of routes onto
`•
`MapMyRun.com.
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`2005
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`• December – Kevin completes his 1 marathon using MapMyRun as a training tool.
`st
`• October – MapMyRun gets its first media mention.
`•
`July – First version of the MapMyRun website goes live. The site offers users the ability to map runs, search for
`runs in different locales and calculate calories burned.
`• May – Kevin conceives MapMyRun.
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`Copyright © MapMyFitness, Inc 2014 - All Rights Reserved 2005-2014
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`http://about.mapmyfitness.com/about/company-history/
`
`11/15/2015
`
`Patent Owner adidas AG
`Exhibit 2005 - Page 4 of 4