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`Page 1 of 2
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`Internet Software and Services
`Company Overview of MapMyFitness, Inc.
`
`November 15, 2015 2:00 PM ET
`
`Snapshot
`
`People
`
`Key Executives For MapMyFitness, Inc.
`Mr. Robin Thurston
`Founder, Chief Executive Officer and Director
`
`Mr. Kevin Callahan
`Co-Founder and Vice President of Innovation
`Strategy
`
`Ms. Leslie Gruver
`Vice President of Finance
`
`Mr. Mark Merolli
`In-House Legal Counsel
`
`Ms. Gisela Boland
`Vice President of Human Resources
`
`Compensation as of Fiscal Year 2015.
`
`Company Overview
`MapMyFitness, Inc. operates a Web, mobile, and
`social destination that integrates with fitness tracking
`devices, sensors, and wearables to enable
`consumers to track, share, and celebrate their fitness
`activity as a digital fitness community. Its platform
`(iOS, Android, and cloud-based) offers integrated
`marketing and advertising solutions to accelerate
`brand awareness through user engagement in leader
`boards, virtual challenges, 3-D mapping, competitive
`course segments, and virtual medals for
`achievements; consumer subscription products; and
`an SaaS platform that helps partners to tap into
`technology, a database of workouts, nutritional data,
`and calorie calculators, as well as running, cycling,
`and walking routes worldwide. The company’s
`platform enables users to find local routes, courses,
`groups, and events; and offers an application that
`provides real-time fitness tracking by using
`smartphone’s GPS to workouts, as well as enables
`users to follow the route on an interactive map, while
`logging time, distance, speed, pace, elevation, and
`calories burned. The company was founded in 2007
`and is based in Austin, Texas. As of December 6,
`2013, MapMyFitness, Inc. operates as a subsidiary of
`Under Armour, Inc.
`
`Hide Detailed Description
`
`512-360-8700
`Phone:
`512-482-8304
`Fax:
`www.mapmyfitness.com
`
`610 West 5th Street
`Suite 605
`Austin, TX 78701
`United States
`
`Founded in 2007
`
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`Report Data Issue
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`11/15/2015
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`Exhibit 2007 - Page 1 of 2
`
`
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`MapMyFitness, Inc.: Private Company Information - Businessweek
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`Exhibit 2007 - Page 2 of 2
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