MapMyFitness Activity Feed enables social sharing across devices | MobiHealthNews
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`MapMyFitness Activity Feed enables social sharing across devices
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`By: Jonah Comstock | Jan 20, 2014
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`Tags: Activity Feed | activity trackers | MapMyFitness | MapMyWalk | social networking | Under Armour |
`
`MapMyFitness’s first big announcement since it was acquired by Under
`Armour is Activity Feed, a new more in-depth social sharing platform for MapMyFitness users. MapMyFitness
`general manager Chris Glode told MobiHealthNews that the Activity Feed has been in the works for a while and
`is not a product of the acquisition.
`
`“Certainly there’s a lot of users who are very open about their fitness and they do want to share it on Facebook
`and Twitter, and that’s something we’ve always allowed — in fact it’s been a big source of new traffic for us,”
`Glode said. “But we also find that there’s people like a group of soccer moms who are trying to lose weight who
`join MapMyWalk together. They don’t necessarily want to share all their data with their Facebook and Twitter
`audiences, but they want to share it with each other, with their MapMyWalk community.”
`
`With the activity feed, MapMyFitness users will see a Facebook-like social feed of all of their friends who
`have chosen to share with them. They can share and like workouts, routes, and updates. MapMyFitness will also
`use the data to calculate averages and reward users who are in the top 10 or 20 percent for their activity, age, and
`gender, and generally show users how they’re doing relative to their community.
`
`http://mobihealthnews.com/29012/mapmyfitness-activity-feed-enables-social-sharing-acr...
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`11/18/2015
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`Patent Owner adidas AG
`Exhibit 2017 - Page 1 of 9
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`

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`MapMyFitness Activity Feed enables social sharing across devices | MobiHealthNews
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`Page 2 of 9
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`MapMyFitness connects to a number of different activity trackers (over 400 devices according to Glode), many
`of which have their own social feeds. But Glode says MapMyFitness adds value by allowing people who use
`different devices to share and compete with each other.
`
`“So as people are innovating more fitness devices, MapMyFitness is positioned at a location where if you use a
`Fitbit, and I use a Garmin, there’s one place where we can all compete and share information over time,” Glode
`said. “Likewise we think that people’s needs change over time. So maybe you’re hardcore into cycling today
`and you use a cycling computer, but next year you’re more into running and you use a running-centric device.
`MapMyFitness is a place that’s compatible with all those devices so as your needs and interests change
`throughout the course of your fitness journey, there’s one place where you can have a consistent history of all of
`your fitness data over time.”
`
`This open platform strategy is one reason MapMyFitness and Under Armour were so compatible, Glode said.
`But there is one big difference between the two also: MapMyFitness focuses primarily on individual sports like
`running and cycling, while Under Armour has a strong focus on team sports. Glode said the Activity Feed will
`help provide a framework for the company expanding into more team sports.
`
`“With Under Armour’s strength in team sports, the Activity Feed is a really nice fit there, because as we
`increasingly onboard sports teams and different organizations onto the platform that social element is really
`relevant to reach out to people who want to get fit together and want to work out together,” he said. “Our
`strategy with Under Armour for the first year has been, keep doing what we’re doing. The MapMyFitness
`community is growing tremendously fast, we feel we have a lot improvements to make on the core product for
`our core userbase. So we’re not going to be making any big directional changes or any big strategic shifts in the
`near term. … Over time, we’ll be looking to combine the strengths of MapMyFitness and UnderArmour.”
`
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`http://mobihealthnews.com/29012/mapmyfitness-activity-feed-enables-social-sharing-acr...
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`11/18/2015
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`Patent Owner adidas AG
`Exhibit 2017 - Page 2 of 9
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`MapMyFitness Activity Feed enables social sharing across devices | MobiHealthNews
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`Tyler Hayes ✮ •
`“But Glode says MapMyFitness adds value by allowing people who use different devices to share
`and compete with each other.”
`
`Smart.
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`http://mobihealthnews.com/29012/mapmyfitness-activity-feed-enables-social-sharing-acr...
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`11/18/2015
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`Patent Owner adidas AG
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`http://mobihealthnews.com/29012/mapmyfitness-activity-feed-enables-social-sharing-acr...
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`11/18/2015
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`MapMyFitness Activity Feed enables social sharing across devices | MobiHealthNews
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`Page 8 of 9
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`http://mobihealthnews.com/29012/mapmyfitness-activity-feed-enables-social-sharing-acr...
`
`11/18/2015
`
`Patent Owner adidas AG
`Exhibit 2017 - Page 8 of 9
`
`

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`MapMyFitness Activity Feed enables social sharing across devices | MobiHealthNews
`
`Page 9 of 9
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`http://mobihealthnews.com/29012/mapmyfitness-activity-feed-enables-social-sharing-acr...
`
`11/18/2015
`
`Patent Owner adidas AG
`Exhibit 2017 - Page 9 of 9