(19) United States
`(12) Patent Application Publication (10) Pub. No.: US 2012/0041767 A1
`Hoffman et al.
`(43) Pub. Date:
`Feb. 16, 2012
`
`US 2012004 1 767A1
`
`(54) ATHLETIC ACTIVITY USER EXPERIENCE
`AND ENVIRONMENT
`
`(52) U.S. Cl. ............................................ .. 705/1.1; 482/8
`
`(75)
`
`Inventors:
`
`Michael T. Hoffman, Portland, OR
`(US); Tomislav Lakovic, Portland,
`OR (US); Richard J. Engelberg,
`Portland, OR (US)
`
`(73) Assignee:
`
`NIKE INC-, BeaVeI't0I1, OR (US)
`
`(21) APP1~ N05
`
`12/854376
`
`(22)
`
`Filed:
`
`Aug. 11, 2010
`
`Publication Classification
`
`(51)
`
`Int, Cl,
`G06Q 99/00
`G06Q 30/00
`A633 71/00
`
`(2006.01)
`(2006.01)
`(2006.01)
`
`1
`
`1
`0 N
`
`ABSTRACT
`(57)
`User activity including both athletic activity (e.g., running,
`walking, etc.) and non-athletic activity (shopping, reading
`articles, etc.) may be monitored and tracked by an athletic
`monitoring and tracking device and service. The user activity
`may be used to award a user with an amount of virtual cur-
`rency to encourage the user to continue various activities. In
`one example, users may use the virtual currency to purchase
`or otherwise acquire various products, services, discounts
`and the like. A user may track an amount currency earned
`and/or needed relative to an amount required to acquire a
`desired product or service. Additionally or alternatively, a
`visual appearance of a user device (e.g., a watch or athletic
`activity band) may change based on the user’s activity level,
`an amount of virtual currency earned and the like.
`
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`Patent Application Publication
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`Feb. 16, 2012 Sheet 11 of 21
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`US 2012/0041767 A1
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`Feb. 16, 2012 Sheet 16 of 21
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`Feb. 16, 2012 Sheet 17 of 21
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`Feb. 16, 2012 Sheet 18 of 21
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`SELECT ACTIVITY
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`Feb. 16, 2012 Sheet 20 of 21
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`Patent Application Publication
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`Feb. 16, 2012 Sheet 21 of 21
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`US 2012/0041767 A1
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`US 2012/0041767 A1
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`Feb. 16, 2012
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`ATHLETIC ACTIVITY USER EXPERIENCE
`AND ENVIRONMENT
`
`BACKGROUND
`
`[0001] While most people appreciate the importance of
`physical fitness, many have difficulty finding the motivation
`required to maintain a regular exercise program. Some people
`find it particularly difiicult to maintain an exercise regimen
`that involves continuously repetitive motions, such as run-
`ning, walking and bicycling.
`[0002] Experienced athletes and trainers have found that
`feedback provides many people with motivation to maintain a
`regular exercise program. When a person can directly expe-
`rience the results provided by an exercise program, that per-
`son typically will be encouraged to continue exercising.
`[0003] Additionally, individuals may view exercise as work
`or a chore and thus, separate it from enjoyable aspects oftheir
`daily lives. This clear separation between athletic activity and
`other activities reduces the amount of motivation that an
`
`individual might have toward exercising. Athletic activity
`services and systems directed toward encouraging individu-
`als to engage in athletic activities might also be too focused on
`one or more particular activities while an individual’s interest
`are ignored. This may further decrease a user’s interest in
`participating in athletic activities or using the athletic activity
`services and systems.
`
`BRIEF SUMMARY
`
`[0004] According to one or more aspects, an activity moni-
`toring environment and system may be used to encourage
`individuals to participate in athletic activities and improve
`their fitness levels. The activity monitoring environment and
`system may merge athletic activity and non-athletic activity
`into a single ecosystem to garner enhanced user interest by
`providing incentives and motivation to engage in athletic
`activities. For example, an individual’s personal site on an
`activity tracking and monitoring service may be customized
`according to the interests of the individual as determined
`based on their behavior, their purchases, their athletic activity
`and/or combinations thereof. Accordingly, when an indi-
`vidual views his or her activity site, the individual may feel
`more engaged because relevant and interesting information is
`presented therein. Additionally or alternatively, an activity
`monitoring system may include other engines such as ana-
`lytical engines and marketing engines to customize naviga-
`tion through and content included in a web site according to
`an individual’s preferences. Further, events may be custom-
`ized and automatically generated based on an analysis of
`events in which an individual has participated in the past
`and/or their results therein.
`
`[0005] The activity monitoring services and systems may
`further motivate a user to exercise by rewarding the users with
`activity points when the user performs a variety of different
`athletic and non-athletic activities. Activity points may com-
`prise a form of currency that may be spent on various rewards.
`For example, activity points may be used to purchase prod-
`ucts, services, discounts, status upgrades and the like. In one
`or more arrangements, activity points may be categorized or
`awarded in different grades. For example, activity points of a
`first grade may more valuable than activity points of a second
`grade. Different grades may be used when activity points are
`earned through different sources, through different activities
`and/or using different devices such as certified devices versus
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`non-certified devices or manual activity information entry.
`The disparity between such submission methods may corre-
`spond to the difference in perceived reliability (or lack
`thereof) of the information source. Activity points may be
`converted into activity points of other grades based on a
`specified conversion rate. Furthermore,
`in some arrange-
`ments, activity points of different grades may be displayed
`differently in a user interface, e.g., in different colors, using
`different gages/representations, with different labels and/or
`combinations thereof.
`
`In examples where activity points are earned
`[0006]
`through non-athletic activity such as shopping, a system may
`award activity points for each dollar spent shopping at spon-
`soring companies. Accordingly, a user may be encouraged to
`accumulate activity points in multiple ways because the
`points may be earned through both athletic and non-athletic
`activities. In some arrangements, a limit may be defined for an
`amount of activity points that may be earned for different
`types of activity. For example, a system may limit the number
`of activity points that may be earned through non-athletic
`activities to 500 points per day and the number of activity
`points earned through athletic activities to 750 points per day.
`[0007] According to another aspect, various conversion
`rates may be defined and used for converting a non-point
`activity metric into activity points. Different activities may be
`worth different levels of activity points. For example, shop-
`ping may accumulate activity points at a slower rate (e.g.,
`points/dollar) than performing athletic activities. Conversion
`rates may also depend on the type of devices used to monitor
`or collect the activity information to be converted. Other
`factors that may be considered in determining a conversion
`rate may include, for example, a user’s athletic characteristics
`(e.g., resting heart rate, previous workout, best workout, pre-
`ferred athletic activities) and non-athletic characteristics
`(e.g., income, age, gender, etc.).
`[0008] Achievements may also be sources of activity
`points. For example, if a user reaches a milestone or accom-
`plishes some other type of achievement, a number of activity
`points may be awarded to the user. In other arrangements, the
`user may be challenged by one or more other users and a
`winner may be awarded a certain number of activity points.
`Participation in events and viewing advertisements may be
`additional sources of activity points.
`[0009] Activity points may be consumed in various man-
`ners. As noted, activity points may be spent on rewards. In
`another example, activity points may be donated, e.g., to
`charitable organizations or gifted to others. In yet another
`example, activity points may be sold. Limits may be placed
`the various types of activity point consumption.
`[0010] These and other features of the invention will
`become apparent from the following detailed description.
`
`BRIEF DESCRIPTION OF THE DRAWINGS
`
`FIG. 1 illustrates a computing device that may be
`[0011]
`used to implement various examples of the invention.
`[0012]
`FIGS. 2 and 3 illustrate an example of an athletic
`information monitoring device that may be employed accord-
`ing to various examples of the invention.
`[0013]
`FIG. 4 illustrates one environment in which an ath-
`letic parameter measurement device according to various
`examples of the invention may be employed.
`[0014]
`FIG. 5 illustrates an example of an athletic informa-
`tion collection and display device that may be employed to
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`collect and/or display athletic data according to various
`implementations of the invention.
`[0015]
`FIG. 6 illustrates an example of an athletic data
`display configuration device that may be employed according
`to various examples of the invention.
`[0016]
`FIGS. 7A and 7B illustrate an example of an athletic
`activity monitoring device according to one or more aspects
`described herein.
`
`FIG. 8A-8D illustrate an athletic activity monitor-
`[0017]
`ing system and engines thereofthat may be used in an athletic
`activity monitoring environment according to one or more
`aspects described herein.
`[0018]
`FIG. 9 illustrates an example user interface that may
`be displayed by an athletic performance monitoring device or
`system according to one or more aspects described herein.
`[0019]
`FIGS. 10A-10C illustrate changes to an user inter-
`face displaying athletic activity information upon detection
`of a triggering event according to one or more aspects
`described herein.
`
`FIG. 11 illustrates an example user interface in
`[0020]
`which activity points are trackedusing multiple gages accord-
`ing to one or more aspects described herein.
`[0021]
`FIG. 12 illustrates an example synchronization
`environment in which activity data may be synchronized
`across multiple devices according to one or more aspects
`described herein.
`
`FIG. 13 illustrates an example method by which
`[0022]
`activity information may be submitted to an activity perfor-
`mance monitoring system and converted into activity points
`according to one or more aspects described herein.
`[0023]
`FIG. 14 illustrates an example interface in which
`accumulated activity points, activity information and activity
`information submission options may be displayed according
`to one or more aspects described herein.
`[0024]
`FIG. 15 illustrates an example user interface of a
`performance monitoring site in which multiple activity point
`gages are displayed to reflect the amount of activity points
`earned or available for each particular point type or grade.
`[0025]
`FIG. 16 illustrates an example reward browsing and
`selection user interface according to one or more aspects
`described herein.
`
`DETAILED DESCRIPTION
`
`Athletic Activity Overview
`
`[0026] Aspects of the invention relate to the measurement,
`collection, display and management of athletic and non-ath-
`letic information. As will be appreciated by those of ordinary
`skill in the art, athletic information must first be obtained
`from an individual person. With various implementations of
`the invention, one or more different athletic information
`monitoring devices may be used to measure and record ath-
`letic data corresponding to athletic activity performed by a
`person and to convert that information into a form ofcurrency.
`Typically, an athletic information monitoring device will
`incorporate a sensor for measuring parameters relating to the
`person being monitored, and a computing device for process-
`ing the parameters measured by the sensor.
`[0027] Once an athletic information monitoring device has
`recorded athletic information for a person’s athletic activity,
`the person may then transfer the recorded athletic information
`to one or more separate devices, in order to view the recorded
`athletic data. A user may, for example, download the recorded
`athletic information from an athletic information monitoring
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`device to a separate collection device. The collection device
`may, in turn, transfer the athletic information collected from
`the athletic information monitoring device to a separate dis-
`play configuration device, where the athletic information can
`be organized and configured for subsequent viewing with,
`e.g., still another device. As will be discussed in more detail
`below, various implementations of the invention will allow a
`person to record, collect and display athletic information
`using a group of computing devices communicating over a
`network, such as the Internet.
`[0028]
`For example, some aspects described herein allow a
`person to measure and record athletic information using a
`special-purpose computing device. The user can then transfer
`the recorded athletic information to a local computing device,
`such as a personal desktop or laptop computer. More particu-
`larly, a user can download recorded athletic information from
`the athletic information monitoring device to a collection
`software tool on a local computer that acts as a “client” in a
`computer network. The collection software tool will then
`transfer the downloaded athletic information through the net-
`work to a remote “server” computer. A display configuration
`software tool on the remote server computer will then save the
`transferred athletic information. Later, a person can use the
`client computer or another local computer to retrieve the
`stored athletic information from the server computer. In
`response to a display request from a local computer, the
`display configuration software tool will configure the
`requested athletic information for display on the local com-
`puter, and then transmit the configured athletic information to
`the local computer for display.
`
`Computing Device
`
`[0029] Various examples of the invention may be imple-
`mented using electronic circuitry configured to perform one
`or more functions. For example, with some embodiments of
`the invention, the athletic information monitoring device, the
`collection device, the display device or any combination
`thereof may be implemented using one or more application-
`specific integrated circuits (ASICs). More typically, however,
`components of various examples of the invention will be
`implemented using a programmable computing device
`executing firmware or software instructions, or by some com-
`bination ofpurpose-specific electronic circuitry and firmware
`or software instructions executing on a programmable com-
`puting device.
`[0030] Accordingly, FIG. 1 shows one illustrative example
`of a computer 101 that can be used to implement various
`embodiments of the invention. As seen in this figure, the
`computer 101 has a computing unit 103. The computing unit
`103 typically includes a processing unit 105 and a system
`memory 107. The processing unit 105 may be any type of
`processing device for executing software instructions, but
`will conventionally be a microprocessor device. The system
`memory 107 may include both a read-only memory (ROM)
`109 and a random access memory (RAM) 111. As will be
`appreciated by those of ordinary skill in the art, both the
`read-only memory (ROM) 109 and the random access
`memory (RAM) 111 may store software instructions for
`execution by the processing unit 105.
`[0031] The processing unit 105 and the system memory
`107 are connected, either directly or indirectly, through a bus
`113 or alternate communication structure to one or more
`
`peripheral devices. For example, the processing unit 105 or
`the system memory 107 may be directly or indirectly con-
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`nected to additional memory storage, such as the hard disk
`drive 115, the removable magnetic disk drive 117, the optical
`disk drive 119, and the flash memory card 121. The process-
`ing unit 105 and the system memory 107 also may be directly
`or indirectly connected to one or more input devices 123 and
`one or more output devices 125. The input devices 123 may
`include, for example, a keyboard, touch screen, a remote
`control pad, a pointing device (such as a mouse, touchpad,
`stylus, trackball, or joystick), a scarmer, a camera or a micro-
`phone. The output devices 125 may include, for example, a
`monitor display, television, printer, stereo, or speakers.
`[0032]
`Still further, the computing unit 103 will be directly
`or indirectly connected to one or more network interfaces 127
`for communicating with a network. This type of network
`interface 127, also sometimes referred to as a network adapter
`or network interface card (NIC), translates data and control
`signals from the computing unit 103 into network messages
`according to one or more communication protocols, such as
`the Transmission Control Protocol (TCP), the Internet Proto-
`col (IP), and the User Datagram Protocol (UDP). These pro-
`tocols are well known in the art, and thus will not be discussed
`here in more detail. An interface 127 may employ any suitable
`connection agent for connecting to a network, including, for
`example, a wireless transceiver, a power line adapter, a
`modem, or an Ethernet connection.
`[0033]
`It should be appreciated that, in addition to the input,
`output and storage peripheral devices specifically listed
`above, the computing device may be connected to a variety of
`other peripheral devices, including some that may perform
`input, output and storage functions, or some combination
`thereof. For example, the computer 101 may be connected to
`a digital music player, such as an IPOD® brand digital music
`player available from Apple, Inc. of Cupertino, Calif. As
`known in the art, this type of digital music player can serve as
`both an output device for a computer (e.g., outputting music
`from a sound file or pictures from an image file) and a storage
`device. In addition, this type of digital music player also can
`serve as an input device for inputting recorded athletic infor-
`mation, as will be discussed in more detail below.
`[0034]
`In addition to a digital music player, the computer
`101 may be connected to or otherwise include one or more
`other peripheral devices, such as a telephone. The telephone
`may be, for example, a wireless “smart phone.” As known in
`the art, this type of telephone communicates through a wire-
`less network using radio frequency transmissions. In addition
`to simple communication functionality, a “smart phone” may
`also provide a user with one or more data management func-
`tions, such as sending, receiving and viewing electronic mes-
`sages (e.g., electronic mail messages, SMS text messages,
`etc.), recording or playing back sound files, recording or
`playing back image files (e.g., still picture or moving video
`image files), viewing and editing files with text
`(e.g.,
`Microsoft Word or Excel files, or Adobe Acrobat files), etc.
`Because of the data management capability of this type of
`telephone, a user may connect the telephone with the com-
`puter 101 so that their data may be maintained and synchro-
`nized.
`
`[0035] Of course, still other peripheral devices may be
`included with or otherwise connected to a computer 101 of
`the type illustrated in FIG. 1, as is well known in the art. In
`some cases, a peripheral device may be permanently or semi-
`permanently connected to the computing unit 103. For
`example, with many computers, the computing unit 103, the
`hard disk drive 117, the removable optical disk drive 119 and
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`a display are semi-permanently encased in a single housing.
`Still other peripheral devices may be removably connected to
`the computer 101. The computer 101 may include, for
`example, one or more communication ports through which a
`peripheral device can be connected to the computing unit 103
`(either directly or indirectly through the bus 113). These
`communication ports may thus include a parallel bus port or
`a serial bus port, such as a serial bus port using the Universal
`Serial Bus (USB) standard or the IEEE 1394 High Speed
`Serial Bus standard (e.g., a Firewire port). Alternately or
`additionally, the computer 101 may include a wireless data
`“port,” such as a Bluetooth interface, a Wi-Fi interface, an
`infrared data port, or the like.
`[0036]
`It should be appreciated that a computing device
`employed according various examples of the invention may
`include more components than the computer 101 illustrated
`in FIG. 1, fewer components than the computer 101, or a
`different combination of components than the computer 101.
`Some implementations of the invention, for example, may
`employ one or more computing devices that are intended to
`have a very specific functionality, such as a digital music
`player or server computer. These computing devices may thus
`omit unnecessary peripherals, such as the network interface
`115, removable optical disk drive 119, printers, scanners,
`external hard drives, etc. Some implementations ofthe inven-
`tion may alternately or additionally employ computing
`devices that are intended to be capable of a wide variety of
`functions, such as a desktop or laptop personal computer.
`These computing devices may have any combination of
`peripheral devices or additional components as desired.
`
`Athletic Information Monitoring Device
`
`FIG. 2 illustrates one example of an athletic infor-
`[0037]
`mation monitoring device 201 that may be employed accord-
`ing to various examples of the invention to measure athletic
`information corresponding a user’s athletic activity. As
`shown in this figure, the athletic information monitoring
`device 201 includes a digital music player 203, an electronic
`interface device 205, and an athletic parameter measurement
`device 207. As will be described in more detail, the digital
`music player 203 is (releasably) connected to the electronic
`interface device 205, and the combination is worn or other-
`wise carried by the user while he or she is performing an
`athletic activity, such as running or walking. The athletic
`parameter measurement device 207 also is worn or carried by
`the user while he or she is performing an athletic activity, and
`it measures one or more athletic parameters relating to the
`athletic performance being performed by the user. The ath-
`letic parameter measurement device 207 transmits signals to
`the electronic interface device 205 that correspond to the
`measured athletic parameter. The electronic interface device
`205 receives the signals from the athletic parameter measure-
`ment device 207 and provides the received information to the
`digital music player 203 (optionally, after data processing
`within the interface device 205).
`[0038] As shown in more detail in FIG. 3, the athletic
`parameter measurement device 207 includes one or more
`sensors 301 for measuring an athletic parameter associated
`with a person wearing or otherwise using the athletic param-
`eter measurement device 207. With the illustrated implemen-
`tations, for example, the sensors 301A and 301B may be
`accelerometers (such as piezoelectric accelerometers) for
`measuring the acceleration ofthe athletic parameter measure-
`ment device 207 in two orthogonal directions. The athletic
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`parameter measurement device 207 is carried or otherwise
`worn by a user to measure the desired athletic parameter
`while the user exercises. For example, as shown in FIG. 4, the
`athletic parameter measurement device 207 may be located
`the sole ofa user’s shoe 401 while the user walks or runs. With
`
`this arrangement, the sensors 301 will produce electrical sig-
`nals corresponding to the movement of the user’s foot. As
`known in the art, these signals can then be used to generate
`athletic data representative of the athletic activity performed
`by the user (e.g., the speed and/or distance moved by the
`user).
`[0039] The athletic parameter measurement device 207
`also includes a processor 303 for processing the electrical
`signals output by the sensors 301. With some implementa-
`tions of the invention, the processor 303 may be a program-
`mable microprocessor. For still other