US008688085B2
`
`(12) United States Patent
`White et al.
`
`(10) Patent No.:
`(45) Date of Patent:
`
`US 8,688,085 B2
`Apr. 1, 2014
`
`(54) SYSTEMAND METHOD TO COMMUNICATE
`TARGETED INFORMATION
`
`(56)
`
`References Cited
`|U.S. PATENT DOCUMENTS
`
`(71) Applicants: Russell W. White, Austin, TX (US);
`Kevin R. Imes, Austin, TX (US)
`e
`s
`s
`(72) Inventors: Russell W. White, Austin, TX (US);
`Kevin R. Imes, Austin, TX (US)
`
`-
`
`-
`
`-
`
`-
`
`e
`(73) Assignee: sº º: Texas, LLC, Dripping
`prings, TX (US)
`Subject to any disclaimer, the term of this
`patent is extended or adjusted under 35
`U.S.C. 154(b) by 0 days.
`
`(*) Notice:
`
`(21) Appl. No.: 13/854,232
`
`(22) Filed:
`
`Apr. 1, 2013
`
`(65)
`
`Prior Publication Data
`|US 2013/0325628 A1
`Dec. 5, 2013
`
`Related U.S. Application Data
`-
`-
`-
`... -
`(63) Continuation of application No. 13/117,507, filed on
`May 27, 2011, now Pat. No. 8,521,140, which is a
`continuation of application No. 12/495,190, filed on
`Jun. 30, 2009, now Pat. No. 7,953,390, which is a
`continuation of application No. 12/015,320, filed on
`Jan. 16, 2008, now Pat No. 7,778.595, which is a
`continuation of application No. 10/947,755, filed on
`Sep. 23, 2004, now Pat. No. 7,324,833, which is a
`continuation of application No. 09/537,812, filed on
`Mar. 28, 2000, now Pat. No. 7,187,947.
`
`(2006.01)
`
`(51) Int. Cl.
`H04M 3/42
`(52) U.S. CI.
`USpº - - - - - - - - - - - º 455/414.1; 455/410; 455/414.3
`(58) Field of Classification Search
`USPC ................ 455/410–412.2, 414.1–414.3, 466,
`455/550.1, 556.1
`See application file for complete search history.
`
`100-,
`
`
`
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`(Continued)
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`FOREIGN PATENT DOCUMENTS
`
`CA
`CN
`
`12/1997
`22259 10
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`1218258
`(Continued)
`
`OTHER PUBLICATIONS
`
`Richard Menta, “1200 Song MP3 Portable Is A Milestone Player.”
`Jan. 11, 2000, pp. 1-3.
`
`-
`(Continued)
`
`-
`
`-
`
`Primary Examiner – Kashif Siddiqui
`
`- - - - - - -
`
`-
`
`ABSTRACT
`(57)
`A method for targeted advertising is disclosed. The method
`includes accessing at least one piece of demographic infor
`mation associated with a user of a portable device, selecting
`an advertisement to be delivered to the user based at least in
`part on the demographic information, and initiating commu
`nication of a version of the advertisement configured for
`presentation at the portable device.
`
`20 Claims, 8 Drawing Sheets
`
`103
`Effectronic
`Device
`
`Netflix 1008 - Page 1
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`

`
`(56)
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`>D>>>>>D>>>>>>D>>>>>>D>>>>>>D>>>>>>>>>>>>D>D>>D>>D>D>D>>D>D>D>D>D>>D>D>D>D>D>>>D>D>D>D>>>D>D>D>D>D>D>D>D>D>D>D>
`
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`US 8,688,085 B2
`Page 2
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`
`>>>D>>>>>D>>>>>D>>>>>D>D>>>>>>D>>>>>>D>>>>>>D>>>D>D>D>D>>>D>D>D>D>D>D>D>D>D>D>D>>D>>D>D>D>>D>D>D>D>D>>D>D>D>D>D>D>>D>D>
`
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`
`Netflix 1008 - Page 2
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`

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`US 8,688,085 B2
`Page 3
`
`(56)
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