Stuart J. Lipoff
`
`Mr. Lipoff is a consultant with a practice in TIME (telecommunications, information technology,
`media, electronics, and ebusiness). He draws upon his 40+ years of experience in a wide variety
`of technologies and industries to assist clients with knowledge based consulting services involving
`complex business decisions. Clients turn to him for his unique ability to combine a deep
`understanding of industry dynamics with his equal depth in the underlying technologies. Because
`he is at home in either the board room or the laboratory, the services he provides range from top
`line revenue enhancement to operations and capital efficiency improvement working across all
`levels of the client organization. His clients include component suppliers, equipment
`manufacturers, service providers, and those who make equity and debt investments in technology
`ventures. Typical assignments involve product development assistance, technology assessments,
`M&A corporate development, visioning the future, strategic planning, strategic business
`development support, competitive product positioning, change management, and overall business
`decision support.
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`He has assisted clients evaluate product development plans and apply technologies in activities
`ranging from conceptual studies to detailed development and implementation of products,
`services, and strategies. Mr Lipoff has industry expertise in several high volume manufacturing
`operations in electronics, electromechanical, and related industries. He has assisted clients in
`strategic planning, managing their technology, improving the product development process,
`managing complex external procurements, and resolving problems in design, procurement, and
`manufacturing.
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`Mr. Lipoff was employed 25 years by Arthur D Little, Inc (ADL) as VP and Director of
`Communications, Information Technology, and Electronics (CIE); 4 years by Bell & Howell
`Communications Company as a Section Manager, and 3 years by Motorola's Communications
`Division as a Project Engineer. At ADL he was responsible for the firm's global CIE practice. At
`both Bell & Howell and Motorola, he had project design responsibility for portable wireless
`communications and paging products.
`
`Stuart Lipoff has Bachelor's Degrees in Electrical Engineering and in Engineering Physics, both
`from Lehigh University. He also has received a Masters Degree in Electrical Engineering from
`Northeastern University, and a MBA degree from Suffolk University.
`
`Mr. Lipoff is a fellow of the IEEE Consumer Electronics, Communications, Computer, Circuits,
`and Vehicular Technology groups. He is a member of the IEEE Consumer Electronics Society
`National Administration Committee, and was the Boston Chapter Chairman of the IEEE
`Vehicular Technology Society. He served as 1996-7 President of the IEEE Consumer Electronics
`Society and is now Chairman of the Consumer Electronics Society Technical Activities and
`Standards Committee. He has also chaired the search committee for Sony supported Mazura
`Ibuka Award in consumer electronics. As Vice President and Standards Group Chairman of the
`Association of Computer Users, he served as the ACU representative to The ANSI X3
`Standards group. For the Federal Communications Commission's Citizens advisory committee on
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`Stuart J. Lipoff
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`CB radio (PURAC), he served as Chairman of the task group on user rule compliance. He has
`been elected to membership in the Society of Cable Television Engineers (SCTE), The
`Association of Computing Machinery (ACM) , and The Society of Motion Picture and
`Television Engineers (SMPTE).
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`Stuart Lipoff holds a FCC General Radiotelephone License and a Certificate in Data Processing
`(CDP) from the ACM supported Institute for the Certification of Computing Professionals
`(ICCP). He is a registered professional engineer (by examination) in The Commonwealth of
`Massachusetts.
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`Mr. Lipoff holds seven USA patents and has published articles in Electronics Design,
`Microwaves, EDN, The Proceedings of the Frequency Control Symposium, Optical Spectra, and
`numerous IEEE publications. He has presented papers at many IEEE and other meetings. In the
`fall of 2000, he served as general program chair for The IEEE Vehicular Technology Conference
`on advanced wireless communications technology. He has organized sessions at The
`International Conference on Consumer Electronics and was the 1984 program chairman. He
`conducted an eight week IEEE sponsored short course on Fiber Optics Systems Design. In 1984,
`he was awarded IEEE's Centennial Medal and in 2000 IEEE's Millennium Metal.
`
`He is a member of the USA advisory board to the National Science Museum of Israel and has
`presented a short course on international product development strategies as a faculty member of
`Technion Institute of Management in Israel. He is also a board member of The Massachusetts
`Future Problem Solving Program.
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`Mr Lipoff is internationally recognized as an authority and opinion leader in new economy
`related businesses and technology. Citations supporting his recognition can be found on his web
`site at http://www.lipoff.org .
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`Some examples of projects he has performed in the broadcasting, cable TV, computer products,
`consumer electronics, media, telecommunications, and wireless communications sectors include:
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`• For Next Generation Network Architecture llc (NGNA llc) consortium of Comcast, Cox, and
`Time-Warner; he managed the project that produced a five year planning horizon vision for
`the services and technology the cable industry will seek to deploy. The services and vision
`were then mapped to overall architectures impacting network elements in the back office,
`head-end, outside plant, and customer premises and documented in next generation network
`recommendations. The project involved coordination with over fifty senior technical staff in
`the three cable MSO sponsors as well as interactions with over 100 suppliers of systems,
`software, and products to the cable industry. The recommendations and findings were wide
`ranging including, for example: software defined downloadable conditional access (CA)
`systems, migration of the outside plant from low to mid split, bridging from network CA to
`in-home network digital rights management systems (DRM), and migration from 1way to
`2way digital TV.
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`• For a cable operator I am supporting exploration of alternative means to provide competitive
`public network wireless services to existing cable and new customers. The project involves
`exploring 3rd and 4th generation wireless air-interface technologies and developing models
`that integrate capital expenditures forecasts with operating profits to develop financial
`performance perspectives of alternatives. A unique aspect of this project includes developing
`technology forecasts and estimates of subscriber equipment capable of supporting video and
`multimedia content delivery to handsets.
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`• For Qualcomm OmniTracs, a provider of commercial telematics services, I assisted the client
`develop plans to expand the business into consumer markets. This project required
`developing an understanding of competitive telematic services, exploring next generation
`technology trends, and developing alternative business models for analysis.
`
`• For the venture capital arm of The UN's World Bank (IFC), I supported the evaluation of an
`investment opportunity in a China based cellphone contract engineering and design firm. As
`a part of this project, he met with leading cellphone original design manufacturers (ODMs)
`and contract manufacturers in China to develop technology, feature, and volume forecasts for
`next generation cellphones.
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`• Analysis and recommendations in a study funded by CableLabs which led to today's hybrid-
`fiber coax architecture widely deployed worldwide for delivering broadband multimedia
`services to the home. The project involved developing forecasts of technology trends in
`parallel with projecting the business applications. Detailed proforma financial models were
`developed to make the cost/benefit of deploying this technology visible to the cable industry,
`and strategies were developed and recommended to the industry.
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`• Leadership of the project which developed the series of DOCSIS specifications for high
`speed residential cable modems. The scope of work included developing a roadmap and
`strategic framework for evolving the business from simple high speed internet services to
`multimedia broadband services combining voice, data, and secure electronic content delivery.
`This project was performed under contract to the MCNS consortium of cable TV operators
`representing 85% of the subscriber base in North America and has since been adopted by the
`United Nations as a global telecommunications standard.
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`• For Tele2 (a pan European cellular and wireline telephone company), he supported their
`efforts to procure an advanced cordless telephone from contract manufacturers in China
`(PRC). This involved development of detailed technical specifications, coordination of a
`request for information, (RFI), and evaluation of the responses.
`
`• For Millicom International (a cellular provider in several developing nations), he studied
`capital spending and developed best practice benchmarks. The work products were then
`employed in forward planning and to develop strategies for improvement of their financial
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`performance. The project involved the collection of data from over 25 systems in 12
`countries and developing capital efficiency metrics that were normalized to the specific
`geographic and demographic specifics of each system. The project not only provided a
`measure of present and historical capital efficiency but also provided a management system
`to be employed for the future.
`
`• For the banks providing financing to The Iridium Mobile Satellite Service, he served as a
`technical advisor and assisted in developing the contracts between the banks and Motorola in
`which Motorola secured the loan. As a technical advisor, he had extensive day-to-day
`interactions with Motorola's manufacturing and product design organization. The
`interactions included examination of the manufacturing cost, methods, and processes of
`Motorola's Subscriber Products Group cellfones, pagers, and related portable wireless data
`communications devices.
`
`• For Sony USA, he supported a feasibility analysis of a planned investment by Sony into a
`wireless PCS carrier in the USA. This involved the development of alternative business
`models, financial analysis, and technical analysis in order to determine financial attractiveness
`and risk of proceeding with the venture.
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`• For Samsung Electronics Global Marketing, he developed a strategic framework for a line of
`portable and personal multimedia products to be introduced in The USA. The project
`included developing a common theme for a set of products that ranged from cellphones, MP3
`music players, electronic books, PDAs, to hand-held games. One the common theme was
`developed, product features and capabilities were detailed and market adoption models were
`developed to forecast demand.
`
`• For Korea Mobile Telephone, he supported the project that developed a strategic plan to
`position KMT relative to Korea Telecom.
`
`• For Symbol Technology, a manufacturer of hand-held industrial computing products, he co-
`developed the protocol for a wireless local area network that was the basis for the current
`IEEE 802.11 wireless LAN standard. Latter he worked with this same client to selected voice
`over internet protocol (VoIP) codecs and algorithms that support the client's current product
`offering cordless industrial voice telephony over a quality of service (QoS) managed wireless
`IP network.
`
`• Leadership of the project for CableLabs that studied the technology and economics of
`wireless personal communications technology. This project is highlighted in the history of
`CableLabs in their website as one of the significant accomplishments of The Labs. The
`project included the selection of CDMA technologies and the development of strategies to
`compete with incumbent cellular carriers. This effort led to the formation of a consortium
`between Sprint and the cable MSOs that has evolved into the present Sprint PCS business.
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`• Co-inventor of the Commercial Free™ technology widely licensed to major consumer
`electronics manufacturers and incorporated in nearly all high end video tape recorders
`(VCRs), personal digital video recorders (PVRs), and new released DVD video recorders.
`The technology employs artificial intelligence techniques to automatically recognize
`commercial segments and remove them upon the playback of time shifted recorded video
`program material.
`
`• For Rockwell Semiconductor, he supported a major project to identify and explore
`diversification opportunities beyond their current line of fax modems and compression chips.
`The project identified opportunities in wireless communications, broadband enterprise
`networks, and video signal processing. After identification of the opportunities, market
`forecasts were developed, competitors identified, and an analysis of the attractiveness versus
`fit with Rockwell was performed to support a request for board approval of diversification
`plans.
`
`• For Cambridge Silicon Radio (UK), he worked with the client to develop a prioritized list of
`applications for their Bluetooth component offerings. The project mapped applications into
`specific target customers and based upon an analysis that considered the market needs with
`CSR's capabilities, a prioritized roadmap of products was developed to steer the R&D
`portfolio.
`
`• TCE markets cordless telephones in the USA under the GE Brand Name. The introduction
`of cost and size reduced imported products had an unexpected and immediate negative impact
`on market share. he was retained to develop modifications to the existing product to size
`reduce the existing product by reworking the existing inventory as well as develop a next
`generation product for new production. The project involved a combination of industrial
`design, antenna design, modification of the impedance matching electronics for the new
`antenna, and re-qualification of device under FCC regulations as a low power unlicensed
`communications device. The large telescoping antenna was replaced with a center loaded size
`reduced flexible antenna. An additional printed circuit board was designed and fabricated to
`tune and match the new antenna to the existing cordphone transceiver. Additional
`modifications to the transmitter involving component changes were developed to increase the
`transmitter power to overcome the additional loss in the loaded antenna. Manufacturing
`process sheets were designed and implemented in the factory to support the rework of the
`existing inventory. Engineering change orders were prepared for a new product design that
`included the changes on a single unified printed circuit board.
`
`• For the flash memory global marketing group of Samsung, he led a project that explored the
`opportunities for flash member in the emerging group of personal multimedia devices. These
`PMM devices ranged from PDAs, MP3 players, electronic books, to enhanced cellphones.
`The project developed visions and roadmaps for the rollout of these products and then
`translated this to the specific flash memory needs. A key aspect of the project was to
`determine the digital rights management and intelligence needs of the flash memory as content
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`storage media. The analysis drove the Samsung developments and led to their participation in
`the SD flash consortium.
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`• For TRW, he participated in an assignment which reviewed all their non-classified military
`and defense technology to identify commercial applications. A number of systems
`applications in security for wireless communications and antifraud were developed which
`became the basis for successful spin-off operations. In addition, this project examined their
`GaAs design and production capabilities. The project resulted in foundry business for the
`GaAs fab in large volume consumer applications for direct to home satellite TV receivers.
`
`• For a corporate cross sector event organized by Motorola Corporate for all their divisions, he
`prepared presentations on the visions of the future in each of the major sectors in which
`Motorola has an interest. The presentations included: consumer electronics, medical,
`automotive, industrial electronics, and communications. The presentations provided a basis
`for the cross sector teams to engage in long term planning for each division.
`
`• For a manufacturer of hand-held industrial computing products, he co-developed the protocol
`for a wireless local area network that was the basis for the current IEEE 802.11 wireless LAN
`standard. Latter he worked with this same client to selected voice over internet protocol
`(VoIP) codecs and algorithms that support the client's current product offering cordless
`industrial voice telephony over a quality of service (QoS) managed wireless IP network.
`
`• For a large multinational cellular service provider he performed a review of their capital
`efficiency. The project involved the collection of data from over 25 systems in 12 countries
`and developing capital efficiency metrics that were normalized to the specific geographic and
`demographic specifics of each system. The project not only provided a measure of present
`and historical capital efficiency but also provided a management system to be employed for
`the future.
`
`• Whistler is generally known as a large volume manufacturer of radar detectors sold to
`consumers to avoid speeding violations. He was retained to develop a new recreational
`marine product called Brite Buoy. This product was a two part battery powered system
`consisting of a floating radio receiver that operates a flashing lamp and a handheld coded radio
`transmitter operating at 900MHz that activates the lamp. The product was designed to allow
`a boat owner to find their mooring in the evening. He designed the unit to make maximum use
`of the existing radar receiver IF section in order to allow the benefits of large volume purchase
`of common components as well as reduce risk and time to market. He designed and
`developed a SAW Filter stabilized transmitter incorporating low cost modulators used in
`garage door openers. The unit was design for manufacture using the clients existing high
`volume automated surface mount assembly lines.
`
`• For Bell&Howell, he led the team that developed a digital radio paging product employing
`thick film hybrid RF and custom baseband integrated circuits. The project was designed for
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`Stuart J. Lipoff
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`high volume manufacture using in-house production systems.
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`One World Technologies Exhibit 1005
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`PUBLICATIONS
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`Books
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`Co-author of book on information systems technology: "The Arthur D. Little, Inc
`Forecast on Information Technology and Productivity," (1991 : Wiley)
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`Co-author of book on developing mobile radio technology: "New Opportunities at 220
`MHz," (1991 : National Association of Business and Educational Radio)
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`Papers (copies available on website http://www.ipaction.com )
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`2009 Consumer Electronics Show Session on ICCE09 Preview Jan 14
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`2008 Economics of DTV Transition Columbia University Dec 12
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`2008 Creative Storage Conference@NAB08 Slides on storage requirements for next
`generation video capture devices
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`2006 Net Neutrality Slides from National Cable TV Association (NCTA) National Show
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`2006 Living Digital Home Slides from National Association of Broadcasters (NAB)
`Conference
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`2006 Connected Home Network Panel Slides from International Conference on
`Consumer Electronics (ICCE)
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`2006 Food Chain Tools Slides
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`2005 Harvard Project on Asian International Relations on Telecom Convergence
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`2005 IEEE Boston Life Members Meeting Voice over IP Slides
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`2005 IEEE Intl Conf on Consumer Electronics Wireless Mobile Multimedia Intro Slides
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`IEEE Intl Conf on Consumer Electronics DTV Plug & Play Intro Slides
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`Mass Software & Internet Council Slides on Broadband Convergence
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`MSTV/NAB Report on Unlicensed Device TV Band Sharing
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`Press Release on WiFi Market Survey
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`Cable & Consumer Electronics Compatibility Article from Multichannel News
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`Slides from Mass Telecom Council Broadband Last Mile Presentation
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`Paper on Learning Organization Technology and Applications
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`Info Gatekeepers Homeland Security HFC Networks Slides
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`For IEEE Life Members Meeting Oct'02 Megatrends Slides
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`For Consumer Electronics Megatrends from IEEE CE Society Newsletter
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`For ADL Report on DTV receiver cost sent to FCC by MSTV/NAB
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`For Digital Media Device Association Rights Management Issues
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`For IEEE Boston Life Member Presentation on Advanced Telecom & IT
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`ICCE 2001 Streaming Panel Intro
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`ICCE 2001 Future TV Panel Intro
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`Title
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`Portable Electronic Authorization System
`and Method
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`Method and Apparatus for Eliminating
`Television Commercial Messages
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`Method and Apparatus for Inserting Digital
`Data in a Blanking Interval of an RF
`Modulated Video Signal
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`FSK Demodulator Utilizing Multiple-Phase
`Reference Frequencies
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`PATENTS
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`Patent Number Year Issued
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`7,003,495
`2006
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`1997
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`1995
`
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`1985
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`5,692,093
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`5,455,630
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`4,529,941
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`One World Technologies Exhibit 1005
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