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`Confidential Information
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`UMN_0001331
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`LSI Corp. Exhibit 1014
`Page 2
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`LSI Corp. Exhibit 1014
`Page 3
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`UMN_0001333
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`REDACTED
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`REDACTED
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`REDAC
`TED
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`REDACTED
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`LSI Corp. Exhibit 1014
`Page 4
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`

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`Hard Disk Drives
`
`11/21198 - STM redefines itself in drlvelCs
`
`Nov. 20, 1998 (Electronic Engineedng Times• CMP via COMTBX) - San Jose, Calif -
`STMicrolectronies is using a 425-Mbitlsecond read dlamtel to reintroduce itself as a supplier of dislcdrive
`ICs. Though made in BiCM()S. STM's:Beltini read ehannel will be cost-effective in the hotly
`competitive M-driVJ lC _ . the c:Q.1llplllf. said.
`
`As a leading supplier ofbead-po.sitio.nlngservos and 1llOtOr drivers, STM has long held a position in hard
`drive$. But read ehumdahaVobeen abstntf\'om.]moledngs. -Wtlili$seda ~on. ... $lid Michael
`Yousef: director of th e~~ unit., here. "Now we•10 back.11
`
`STM aims topositionitselfagai.nstTexu~- and Lucent Technologies in disk-drive lCs.
`~ Jnc. (San Jose) sai4 S'IMieroelect.ronicswas thewortd•s ~ supplier of analog and mixed(cid:173)
`sigual ~ in 1994,, -·-(f'?Un JBI" whealSTMfellto No. 2; with close to$2 billion in
`mixed-signaltcsllipmcmts. A,~--in:'dlsk..mivoICs ooo1d helpSTMteelaim the title.
`But this 1111\tket is noteaa,~ Wilh pD.')duct1i&~to~ ~ ra ~ to u months am. soon. .to
`a year. drlvemakc~rnnnt ~ highly integrated pads thatcanbe~-reduccdandmade in
`volume. Tho~~ demand sophisticated fabriQuion processes. yet the short product
`cycles require a. nimbleness, too.
`The business~ of l'Dil w i l l~~ said Youse( smc» the local unit in San Jose
`will be able to QQ J.Dany ~ ,_.sicms, Tho c:ompmy"s matiu1acturing clout will also be ke.f1 he
`said. Read-cliannel suppliers wlthout ~llQilitieJ• ~ to second-tier status. Yousef sai4.
`
`Price pressure has been eroding tbe price of multi-gigabyte bard ddves. The IC content a.coounted for
`about a thmi of the cost of a $120 drive in 1991. The disk.drive "kit. 11 which consists of four major ICs
`
`plus buffer memory, now sells for= to $25. Compon¢n1S ~ read dwmel/data formatter, head
`
`positioner and motor-control servo; m.imJcontro1Jer and SCSI or IDE host imerface. Driven by the sub(cid:173)
`$1. 000 PC, Yousdcxpects.kitpricingtodropto$15 to$20 by the end of 1999.
`
`That means the read channel. a $9 part in the early 1190s, will have to come in for about $3.
`
`Bucks the trend
`
`S1M"s use of 0.35-micron BiCMOS flie& in the face of competing CMOS approaches from Lucent,
`Marvell Semiconductor and Cinus Logic. Even TI, long a BiCMOS advocate, indicated at Disk.con in
`September that it would back away from BiCMOS for read-channel ICs.
`
`Paolo Cocchiglia, design manager for S'IM, said traditional CMOS has a problem with noise that bipolar
`amps can overcome. BiCMOS makes for an "easier channel implementation.• he said While CMOS aids
`"superintegration" and responds to lower voltage requirements, many analog signal-conditioning circuits
`can"t be easily rendered in CMOS, he said.
`
`Future read-channel architecture schemes may effectively segregate analog and digital circuits, Cocchiglia
`said. The analog portions-essentially the read-bead signal amplifier-can be integrated with the device"s
`preamp and reside with ftex circuitry on the read-head armature. It would likely be a 0. 7-V bipolar part,
`
`4
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`Confidential Information
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`UMN_0001334
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`LSI Corp. Exhibit 1014
`Page 5
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`Cocclliglia said. But the digital read channel-increasingly a DSP that uses polynomial functions to
`reconstruct a data pattern from sampled data-could be implemented wholly in CMOS.
`
`Bellini, which STM calls the world"s fastest read channel, is the company"s first entirely in-house read(cid:173)
`channel design, Cocclliglia said. It is a PRML detector with EPR4 error coding, and a finite five-tap
`digital FlR filter. It uses asymmetry signal cancellation for magneto-resisitive read heads. Even with a
`bipolar boost amp, the 425-Mbit/s device runs on 3.3 V with relatively low power.
`
`Giorgione, with 16-state Viterbi detection, will sample in the first quarter of "99.
`
`2/08199 - Marvell's Mixed Signal Processing Technology Boosts Areal density in Hitachi's Disk
`Drive to Industry's Record Levels
`
`SUNNYVALE, CALIF. (Feb. 8) BUSINESS WIRE -Feb. 8,1999.;..
`
`Marvell"s industry-leading read channels increase capacity and performance in Hitachi"s next(cid:173)
`generation disk drives
`
`Marvell Semiconductor, Inc., today announced thatHitaobi/Ltd. lms incorporated Marvell"s 88C3100
`PRML read chan.neJ family into its latest generation of bigh:-capaeity 2.S-in. ~sk drives for notebook
`computer systems. Based on Mixed Signal Processing (MSP(TM)) technology, Marvell"s PRML read
`channel family has contributed to Hitachi"s achievement in record-breaking areal densities,;.;.. 6.29 billion
`bits of data per square inch -· in drives expected to ship thif• quarter. Higher · •real density needed for
`mobile applications
`
`"To meet capacity and perfom:aance requirements ofnotebook manufaetunn and end users, Hitachi is
`constantly looking for methods of increasing areal density;' said Dr. Rjf.5 SuZllki, general manager of
`advanced technology research and development ofHitlchl. Ltd,, Japan"s Data Storage and Retrieval
`Systems Division. "Marvell"s 88C3100 PR.ML read channel family is one of the key components tl1at
`has enabled us to push storage density to record levels, as well as achieve lower power dissipation, which
`is critical in designing mobile computing products. 11
`
`"Marvell is pleased to have contributed to tlle success ofHitachi"s high-capacity hard disk drives with our
`advanced mixed signal DSP (digital signal processing) solution," said Massoud Dabir, vice president of
`marketing at Marvell. "We are committed to further enhancing our MSP technology for incorporation
`into our next-generation products for the mass storage and data communications markets." Marvell"s
`PRML Read channel Family
`
`Marvell"s 88C3 l 00 read channel family offers cutting-edge performance with a wide range of data rates,
`up to 360 Mbits/s. It also includes advanced signal processing techniques with noise prediction and trellis
`coding to boost areal density requirements for the mass storage market. About Marvell Semiconductor,
`Inc.
`
`Marvell Semiconductor, Inc, is a leading developer of proprietary Mixed Signal Processing (MSP(TM))
`technology for increased infonnation capacity of mass storage and data communications products. The
`company is headquartered at 525 Almanor Ave., Sunnyvale, Calif., 94086; phone: 408-524-2488, fax:
`408-524-6880; Web: http://www.marvcll.com. About Hitachi, Ltd.
`
`Hitachi, Ltd., headquartered in Tokyo, Japan, is one of tl1c world"s leading global electronics companies,
`with fiscal 1997 (ended March 31, 1998) consolidated sales of 8,417 biJlion yen ($63.8 billion(a)). The
`company manufactures and markets a wide range of products, including computers, semiconductors,
`consumer products and power and industrial equipment. For more information on Hitachi, Ltd., please
`
`5
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`Confidential Information
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`UMN _ 0001335
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`REDACTED
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`LSI Corp. Exhibit 1014
`Page 6
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`visit Hitachi"s Web site at http://www.hitachico.jp. Hitachi"s hard disk drives are available through
`Hitachi America (http://www.hitaclri.com) or Hitachi Europe (http://www.hitachi-eu.com). (a) At an
`exchange rate of 132 yen to the doHar.
`
`12/05/98 - Marvell Read channel Nears 500 Mbits/s
`
`Dec. 04, 1998 (Electronic Buyers News - CMP via COMTEX) - Marvell Semiconductor Inc., Sunnyvale,
`Calif., has introduced its newest CMOS read-channel IC, offering what the company claims are industry(cid:173)
`leading data rates of up to 500 Mbits/s.
`
`The 88C4200 features a !&-state, noise-whitening Viterbi detector with programmable noise-predictive
`Viteroi (NPV) filter coefficients. The NPV coefficients can be optimized for low and high user-defined bit
`densities.
`
`The 88C4200 will sample in Janumy 1999 and will ship in volume in the third quarter of next year.
`priced at about $5.
`
`3/05/99 -Tl Preps 'Superchip' To Take Over Hard-Drive Segment
`Mar05, 1999 (Tech Web - CMP via COMTEX) - DAI.LAS -- Although Texas Il:1$1:nnneJlts" ~ue
`from DSPs grew 29 percent to about $2 billion in 1998, 'l'lmanagement was not happy about DSP and
`analog sales in the hard-disk drive segment. To quickly ix th~ problein in 1999, TI on Friday said it will
`introduce a "superchip" that integrates five ICs for hard-disk drives into a single CMOS device.
`
`The supcrclrip will pack a read-channel function with DSP, control logic, interfaces, and rtJenlOI)' in a
`single IC, and it potentially could be the biggest cost cutter in PCs during the next couple of years,
`according to Steve Sutton, vice president of nus Storage Products Group.
`
`In addition to being able to serve a growing market for cheaper storage in low-<:ost PCs, Tl said it also
`hopes to reverse its loss of market share in read-channel chips. During 1998, TI14s slow transition from an
`analog to digital architecture for the channel function caused it to slip to second place behind Lucent, said
`Tl managers during a briefing here in Dallas for analysts and the niedia.
`
`The slip resulted in Sutton taking over TI"s Storage Products Group in Janumy. The group includes
`Silicon Systems, of Tustin, Calif., which was acquired by TI in 1996 for about $575 million from Japan"s
`1DK.
`
`During today"s briefing, managers said the Silicon Systems operation had become too focused on shipping
`analog~based channel chips while competitors were gearing up for new digital channel architectures..
`Sutton said a "channel recovery plan" was in place, and the Storage Products Group had assigned more
`than 100 engineers to focus on CMOS digital channel designs. Samples of the first digital channel !Cs for
`drives are expected to be available in the second quarter.
`
`But a much bigger potential for gaining market share in hard-drive ICs is looming as chip makers attempt
`to come up with lower-cost solutions for desktop PCs, Sutton said. "I beHeve 1999 will be a pivotal year in
`this segment," he told the analysts and media.
`
`According to Tl, the race is now on to reduce the chip count in hard drives from about nine components to
`four devices. In TI"s planned supcrchip will contain everything but the preamp, motor/servo control
`function, and buffer memory.
`
`6
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`Confidential Information
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`UMN_0001336
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`LSI Corp. Exhibit 1014
`Page 7
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`

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`"The No.I cost-reduction opportunity in desktop PCs is the integration of the superchip," Sutton said. "We
`expect a major discontinuity to occur. There will be big winners and big losers, 11 he added, referring to IC
`suppliers in the bard drive segment.
`
`TI figures the big winners will come from a group of four suppliers that seive the digital functions and
`read-channel portion of the hard-drive market. These companies are TI. lBM, Cirrus. and Lucent,
`according to Sutton. who added any supplier counting on independent foundries to support the superchip
`will find it difficult to keep up with fast-changing customer requirements. If so. he suggested. Cirrus
`Logic could have difficult;)'.
`
`TI O!)l'porate managers said they believe the DSP-based superchip could be one of the company"s biggtlSt
`growth potentials in the nearmture.
`
`-We~ apoumtia1 to hit a holne run in the ma§ storage business with the ability to integrate a digital
`CMOS ru4 daanael with the rest ofthe ftmctions, • said Tom Engibous. T I~ president, and
`CEO. Ho sees an opportunif>' to sJmt affllUOl'. shift i.n hard-dme chip arch~ and. he sai~ 11itcould
`resutttn ~ of the largest growth segments in DSP. 11
`n-s ~ ip will be introdnced in the second half of 1999.
`
`~ -Clmt,1.#gle NaJae:d DN 1"8Imtovaticm of the Year l'imllllt;. 3CI Bn~g Tnm
`·~ torOuutandlqMixed-Slpal Addevemeat
`
`FREMONT, CAUF •. (Malcb 4} BJ}SlNESS WJRE-March4. l~Logic Inc (Nasdaq;CR.US)
`. tocta, ~ that its 3CI(1M) system-on-a-chip harddisk drive (HDD) platform has been $ekcted
`fto.tlla&fd ofhuodreds of r.andidates as a.finalist in the EDN 1998 Innovation of Jhe Yisar Awards
`Competition.
`
`This prestigious awards program. sponsored by BDN Magazine, is dedicated to honoring truly QUtsfaDding
`eugineerlng products in the electronics indusby.
`
`Wmmrsofthe 1998 Innovation of the Year Awards will be chosen by BDN-s worldwide readers through
`an oo1ine ballot at the EDN Access web site (www.ednmag.com). Cirrus Logic invites you to visit the
`EDN web site to review the magazine"s comments on 3CI and to cast your vote for innovation of the year.
`Wmning products will be announced at a special ceremony on April 27. 1999 and will be displayed in the
`May 13. 1999 issueofEDN.
`
`Cirrus Logic"s 3CI plattonn is the only system-on-a-chip for HDD designs that has successfully integrated
`a mixed~signal read channel in standard CMOS, making it the industry"s most highly integrated
`solutioa By leveraging its mixed-signal expertise, Cirrus Logic was able to integrate a partial-response(cid:173)
`maximum-likelihood (PRML) read channel with an Ultra DMA 33 hard disk controller and 32-bit ARM
`core processor all on a single-chip. This unprecedented level of integration significantly reduces the
`overall drive cost as the only system functions needed to create a complete HDD design are the pre-amp,
`motor drivers
`and buffer memory.
`
`"We are honored to be nominated as a finalist for an EDN 1998 Innovation of the Year Award," said
`Steve Dines. vice president and general manager of Cirrus Logic"s Mass Storage Division. "When you
`consider how many ICs were announced in 1998, EDN"s recognition of our 3CI platfonn is truly a
`testament to the unprecedented mixed-signal advancements achieved by our design team."
`
`7
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`Confidential Information
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`UMN_0001337
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`LSI Corp. Exhibit 1014
`Page 8
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`

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`To qµali(y for the 1998 EDN Innovation award the product or technology must have been introduced and
`commercially marketed ftom January 1. 1998 through December 31, 1998. N'me major
`product/technology areas were eligible for consideration: analog ICs and discrete semiconductorsi
`components; hatdware and interconnects; compnters and peripherals; digital ICs; EDA tools; embedded
`computing; microprocessors power sources; and test and measurement. A panel ofEDN editors selected
`Cirrus Logic"s 3CI platform to be a finalist. in the broad Digital IC& category.
`
`Cirrus Logic is a premier supplier of precision linear circuits and advaruied mixed-signal chip solutions.
`The company"s products, sold under its own name and the Crystal product brand. enable system-Ievd
`applications in mass storage. audio and precision data conversion. Additional information about Cirrus
`Logic is awilable at www.cirrus.com.
`
`Note to Editors! Cirrus Logic is a registered trademark and 3CI is a trademadc ofCittu$ u,gic Inc. MI
`othetproduct1lilme$ noted herdn may be trademarks of th e i r~ holmn
`
`AnSL
`
`:12111198- Dat.PathjolttUorri4 xDSL mkt.
`~ l lt, l9'J ~Buyers News-CMP via COMTmQ-Silieon Vc3lleJ .. ArJnellwlttta aw
`
`...,.~htn ~NBC Cotp., DataPath Systems Inc. iseblrling'outofifs.ihett:and dfmiS
`
`thellot:~~>~Line)mamt.
`
`:om.PA a )~ &bless IC design house based in Los Gatos. Ouit, bas beenprimltily-end,
`successfblly~topuig mad-dlannel disk-drive chips for NEC and Seagate Technology .ltte'.
`Now, 1a~ & hoPhta 101evemgeifs strength in.mixed-sisnat re delfgn b f~ a:hflh(cid:173)
`performanco, low.;noise analog front-end chip for use in both full~rate ADSL (~ DSL) and
`G.Litcapplications.
`.
`
`DataPath"s approach to the xDSL business is markedly different ftom that of traditional chip suppliers in
`this arena: most xDSL chip suppliers offer a full-blown chip-set, which usually consists d an analog
`front-end IC, 4 programmable DSP or controller, a line driver, and other circuits. ·
`
`For now, rather than sell an entire cbipset. DataPath will push the analog front-end clup-,considere one
`of the toughest parts to develop in the xDSL puzzle, according to Hemant Thapar, president and chief
`executive of the four-year-old company, which was started by funner IBM managers.
`
`"There are [OEMs] out there that want to control their own destiny," Thapar said. "If they go out and buy
`a chipset, they won"t have a competitive edge. There are some companies out there that would rather
`obtain and integrate a separate DSP and analog front-end chip instead of buying the entire chipset"
`
`While taking the chipset route gives OEMs a quick and safe entry into the xDSL market, some ADSL
`access equipment using a typical chipset operates at distances of IZ,000 to 16.000 feet between the local
`office and the home, which allows only 60% of U.S. residents to obtain ADSL services, according to
`Thapar. DataPath"s analog front-end IC allows ADSL access equipment to operate at distances of well
`over 18,000 feet, which extends ASDL services to 95% of U.S. residents, be said.
`
`DataPath"s chip also provides less noise than competing products, as well as higher linearity-14 bits,
`compared with competitors" 10 to 11 bits, Thapar added.
`
`8
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`Confidential Information
`
`UMN_0001338
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`LSI Corp. Exhibit 1014
`Page 9
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`

`

`The chip is DMf {Discrete Multitone) compliant, and supports both the Tl.413 Issue 2 and G.Lite
`standards. It also supports ADSL over ISDN. Housed in a 128-pin PQFP, the device is priced at $22.50 in
`100-piece quantities, and is available now.
`
`DataPath-a privately held company with 65 employees-recently obtained a cash infusion from NEC, but
`DataPath officials declined to comment on the terms ofNEC"s equity investment
`
`2/08/99 - GlobeSpan Extends Reach Beyond 30,000 Feet for DSL Applications
`
`RED BANK, N.l (Feb. 8) BUSINESS WIRE -Feb. 8, 1999-
`
`-Company Provides Extended Reach with Latest XDSL2 Upgrnde--
`
`GlobeSpan(TM) Semiconductor Inc., one of the world"s leading suppliers of dig.ital subscriber line {DSL)
`chipsets, today amiounced that it has achieved a reach for DSL telecommunications applications of over
`30,000 feet over copper wires. This result was accomplished using improved performance algorithms on
`GlobeSpan"s highly programmable XDSL2(TM) chipset platform.
`
`As a result of the longer loop reach, incumbent local excliange carrier (ILEC) and data competitive local
`exchange carrier (CLEC) service provide(s deploying MSDSL equipment utilizing GlobeSpan"s chipsets
`can now offer high speed. services to aJarger segment of tbeir CtfStQmer base, increasing their mru:ket
`coverage and customer satisfitction for high speed access. Telecommunications equipment suppliers also
`benefit from the e.~ended reach perfonnance Qf G.looeSpan"s chipset. enabling tllem to improve their
`market share by offering competitive and difl'erentiated products.
`
`"With this new example of our commitment to continual product enhancement, GlobeSpan has again
`raised the DSL perfonnancebar," said, Angelo Stephano, the Compaoy"s vice pl'e$ident of worldwide
`marketing. "Achieving a 30 kfheach on the XDSL2 platform shows the competitive advantage that
`GlobeSpan"s flexible architecture offers equipment manufacturers and service providers."
`
`Introduced in May 1998, GlobeSpan"s XDSL2 product family integrates a multi-channel dig.ital signal
`processor {DSP) and framing functions into a single chip. Witll such high integration, two DSL channels
`can operate simultaneously and independently, with data rates ranging from 144Kbps to 2.3Mbps, using
`only a single crystal or oscillator. Additionally, DSL equipment suppliers choosing the XDSL2 platform
`can automatically take advantage of its software downloadable capability to receive the benefits of
`GlobeSpan"s ongoing performance and feature enhancement releases. Service providers also enjoy
`increased product life through finnware downloads that upgrade their installed equipment with feature
`and perfonnance enhancements. With the XDSL2 platfonn, a single hardware design can target markets
`around the world that require extended reach, low power and various line codes and data rates.
`
`Production quantities of GlobeSpan"s e,,.iended reach XDSL2 platfonn supporting up to two channels arc
`available now in various packages. For example, the two-channel G2214-208-002GD MSDSL chipset
`comes in two 144-pin TQFP packages and is priced at $76 in 100-unit quantities. Other XDSL2-based
`products are also available today in production volumes. For more information, contact GlobeSpan at 1-
`888-855-4562 (in the United States) or +l-732-345-7500. About GlobeSpan
`
`GlobeSpan Semiconductor Inc. is one of the world"s largest suppliers of DSL modem chipsets that enable
`users to transfer data over standard telephone copper wire at speeds more than a hundred times faster than
`today"s popular V. 90 modems. Today, GlobeSpan"s sixth generation technology and six years of field
`experience enable it to offer production quantities of commercially deployable DSL solutions (ADSL,
`HDSL, HDSL2, MSDSL, SDSL, RADSL) to more than 100 equipment manufacturers worldwide.
`GlobeSpan Semiconductor Inc. is based at 100 Schulz Drive, Red Banlc, New Jersey 0770 l and can be
`
`9
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`LSI Corp. Exhibit 1014
`Page 10
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`

`reached via phone at +l-732-345-7500. The Company's Web site is www.globespan.net. GlobeSpan and
`XDSL2 are tmdematks of GlobeSpan Semiconductor Inc.
`
`DVD and Other
`
`2/10199 - Siemem Microelectronles Targets DVD Market
`
`Feb 10, 1999 (Tech Web· CMP via COMTBX) - Siemens ~lectronics plans a big push into the
`rapidly growing DVD market by leveraging its technology and market cxperlence in hard disk drives.
`·dJ.visio,nm SIJn Jose. cam:. the company said it hopes to deliver
`Throughtts elOlQ:pttlcl'"'I
`complete,·integrated D ~ IDmtiOD$ to ~o f consumer-video playback
`macbines up to higb,-pe.dimnanceD\lD-ROM COlll})tltetpedphends.
`
`•we stattwitb l t~~ to~~ IC~ .DSP . read cllamtel, and
`embtdded~ ~ . . . , . , . . . • ~ofbusine&I~ in theeomputer-
`nvo ~ wiej)ins ~~ these~esby
`pe,riphcudivislon. ·Aa•toltouf
`. >~ ~.fotJjVJ> design. ~ and
`~ - leQdiJ\g~~to·
`impJ~
`The ~~Mitfaadtbllt11p~ m•ffng $iliconsol1nionskbarddtsk,.
`drivo~thateat1-~toD\lD~~to~$trob. Vb~and
`.general manage,Clf S~ ~pllerals divilltm. ~ .S..,-~on com
`DRAM anct·Flash ~ ml read ...._..and~ technology.
`~ lh J$,4~3~.~COI'CSiembedded
`teo~vsedinli18i,Gtilll.C
`
`For the DVD .marlcet, the di..,..lmJbr.merl If multi-dis:ciplinaryteclmieal marketing organization that
`will identify the technologies and allJana,,s ~ to t,rgetl>\lD ~ manufactnrers. Siemens•
`division has also~ itinembel'oftheDW ~ the ~1 association dedicated to
`developing D\lD fommts;
`
`"The demandk complete DW product,,development solutions requires orchestrating silica~ fumware,
`reference platforms. design smices, and inteffectual. property dtawn from Siemens and outside strategio
`partners,• said Sffl>h. -with these factors in place. we will act as a system-technology catalyst to give our
`customers competitive actvantage in DW end-product pricing. fimctionality, and time to market."
`
`Siemens will first target front-end drive-control solutions. focusing on reducing chip counts and making
`it possible to create diverse products with standardized technologies. The company said it expects to make
`formal introduction of products, capabilities and partnerships 1ater in the first half of 1999.
`
`DVD enjoys healthy growth projections. "We expect DVD worldwide production to reach 27 million
`units and $3.6 billion in sales by 2002," said Dale Ford, principal analyst, semiconductor application
`markets at Dataquest, in San Jose, Calif. "With this growth. we"re going to see DVD develop to fulfill a
`number of roles in consumer electronics, data storage and multimedia PC applications - each with its
`own price/performance parameters."
`
`2/22199 - Cirms Logic Expands Mass Storage Presence Beyond the PC With New 1394 Solution
`Targeting Emerging Consumer Audio/Video Drives
`
`FREMON!', CALIF. (Feb. 22)BUSINESS WIRE-Feb. 22, 1999-
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`Highly Integrated 1394 Core Enables Cost-Effective Consumer AudioNideo Drives, Targeting Emerging
`Digital Electronic Products such as Set-Top Boxes and Digital Televisions
`
`Highlighting its mixed-signal expertise, Cirrus Logic Inc. (Nasdaq:CRUS) today announced that it has
`developed the industry"s most highly integrated 1394(a) con, for integration into a variety of mass storage
`solutions, targeting the emerging audio/video hard disk drive (AV HOD) market
`
`Integrated with Cirrus Logic"s high-perfonnance hard disk controller, the new core, which contains both
`the physical (PHY) and link layers, creates the SH7760 - the industzy"s most highly integrated 1394 hard
`disk controller.
`
`With an unsurpassed level of integration, the SH7760 delivers the :functionality currently provided by
`three separate components, making it the most cost effective, high-performance 1394 disk controller on
`the market today.
`
`Cirrus Logic reports that the new 1394 core is also available for integration into its innovative 3CI(TM)
`platfonn. Eliminating the lag time tllat has historically plagued disk drive manufacturers that want to
`integrate leading-edge technology, the 3CI + 1394 solution create& the mdustry"s first 1394, syste1n-on-a(cid:173)
`chip HDD solution and provides unmatched oost and size advantages.
`
`This device, customized to meet a disk drive manufacturer"s requirements, is ideal for AV drives poised
`for use in high-growth consumer electronic produc(s such as digital set-top bo~ digital \lideo recorders
`and digital televisions.
`"Hard disk drives will likely be an integral part of~ next~~tion mattat AV~/ said Chris
`Dawe, semiconductor research analyst at IDC. "With 1394.~ ~ llko :iLINlt(b) and HA:Vi(c)
`receiving strong industty backing. system designers will be able t o~ the tochno1ogy. With today"s
`announcement, Cirrus Logic is well positioned to address this emerlinfmarket. tt
`
`"Integration is the name of tlte gatn¢ in hard disk drive electronics. and Cirrus Logic claimed the lead
`when we announced our 3 CI platfonn in June of "98, » said Steve Dines, vice president and general
`manager Cirrus Logic"s Mass Storage Division.
`
`"With the addition of 1394 capability to 3CI, we are helping our customers expand beyond the desktop to
`the domain of digital AV systems, where integration and cost..effeooveness will be key to their success.
`
`"The Digital AV market will not begin generating significant revenues for at least 18 months, but by
`delivering the key 1394 component to our customers wlille the market is in its infancy, we believe we can
`capture a leadership position in this potentially high volume .maiket"
`
`Most Highly-Integrated 1394 HDD Controller
`
`Although many semiconductor suppliers are developing 1394 chips, no other supplier has successfully
`tackled the challenge of offering a disk controller with an integrated 1394 link and PHY. Leveraging its
`read-channel expertise, Cirrus Logic developed a high-speed (400 Mbits/s) standard CMOS, mixed-signal
`PHY.
`
`By developing tl1c PHY in standard CMOS, Cirrus Logic provides a sophisticated analog solution,
`eliminating the costly exira process steps typically associated with developing the analog performance
`level of a 1394 chip.
`
`3CI + 1394 System-On-A-Chip Solution
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`This announcement also highlights Cirrus Logic"s commitment to make core elements simultaneously
`available for integration into its system-on-a-chip 3CI platform.
`
`The 3CI + 1394 device provides all the key HDD functions on a single chip, including the partial(cid:173)
`response-maximum-likelihood (PR.ML) read-channel for reliable data acquisition at 330 Mbits/s; an ARM
`32-bit processor core to handle both system and servo control functions; and a 1394 compatible hard disk
`controller which links the device to the consumer electronics world.
`
`Since Cirrus Logic"s 3CI chip integrates servo logic into its disk controller, and the ARM processor
`includes program memory, the only system functions needed to create a complete 1394 AV HDD design
`are the pre-amp, motor drivers and buffer memo.ry.
`
`Pricing, Packaging and Availability
`
`The SH7760 is available now in a 128"-pin ·SQFP and in a 128-pin LQFP and sells tor $12· each in
`quantities of 10,000. The 3CI + 1394 solution is a highly customized system-on-a--chip solution tailored to
`customer specific. requirements. Consult Cirrus Logic"s mass storage marketing for pricing and delivery at
`510/226-2394.
`
`Cirrus Logic Inc.
`
`Cirrus Logi'1 is a premier supplier of precision linear circuits and advanced mixed-signal chip solutions.
`The company"s products, sold under ia own n.une and the C.rystal product brand, enable system-level
`applications in mass storage, audio and precision data conversion. Additional information about Cirrus
`Logic is available at www.citros.com.
`
`Note to Editors: Cirrus Logic is a registered trademark aud3CI is a trademark of Cirrus Logic Inc. All
`other product names noted herein may be trademarks of their respective holders.
`
`(a) 1394 is an IEEE serial bus standard used to digitally transmit
`audio and video.
`
`(b) iLINK is Sony''s simple solution for the interconnection of
`digital A/V equipment and computer products, utilizing the 1394
`serial bus standard and offering the greatest speed, bandwidth
`and flexibility of any digital interface currently available.
`
`(c) HA Vi was put together by a coalition of the industry"s top seven
`consumer electronic manufacturers and is au abbreviation for Home
`Audio/Video interoperability and pertains to the interconnecting
`and controlling AV electronics appliances connected in the
`AudioNideo Home Network based on 1394.
`
`12/31/98 - WD, Sony collaborate on AV drives -A new interface, optimized for multimedia, is
`planned
`
`Dec. 31, 1998 (Electronic Buyers News - CMP via COMTEX) - Silicon Valley- Under a new agreement,
`Western Digital Corp. will collaborate with Sony Corp. on a line of hard-disk drives to be used in a
`variety of Sony"s consumer-electronics products, beginning in 2000.
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`Like competitor Quantum Corp., WD has asked Sony to provide the underlying link .interface for a
`forthcoming line of hard drives. But while Sony wilt fumisb Quantum with its standard. IEEE 1394
`i.LINK chip, Sony and WD are jointly developing a proprietary interface optimized for multimedia.
`
`WD"s forthcoming AV drives will use an interface "that"s not 1394, tltat"s not SCSI, that"s not IDE; I
`don"t think either company knows how this will end up, as far as standards are concerned." said Russell
`Stern, senior vice president of strategic business development, marketing, and sales at WD, Irvine, Calif
`
`Sony will develop the interface, architecture, and protocols for the new products, while WD will design
`and manufacture the drives themselves.
`
`The drives initially will be sold only to Sony for internal use. Prototypes of the first AV drives will
`undergo basic testing in March 1999; final production is not expected until 2000, · the companies said.
`
`To imp~ business, Quantum and WD havejoined the raft of companies designing products for the
`consnmerand~~nmentmarket:.Mitpi~ Odif.~Quantuni.•.for~recentb'
`announced a ~pwkh TiVo Inc., Sunnyvale, Calif~, to. develop a drivefor •ma TiV~ed
`entertainment set-top box for the home, Andat Comdex this past N~ . Roy.Utah~l~
`Corp. displayed third-party printers and other devices with its Zip drive &uill in.
`
`The drive produced in the Quantum-Ti Vo partnership will permit TlVo"s set-top box to record one
`channelon the hard drive wltile the viewer watches another. Quantnm"s QWll streaming technology,
`which it calls QuickView, will be builtinto a proprietary TiVo interface.
`
`Storage produe:is optimaed for multimedia requite ~umnents in their error-recovery algorithms,
`physical intm'ace. command set. mechanics, and a