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`4415771
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`1983—11—15
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`Martinez
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`Lauterbach, et al.
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`2003—11—18
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`2004-06-22
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`Sznaider, et al.
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`6785551
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`2004—08—31
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`2005-09-20
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`Ogasawara
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`2004-04-13
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`Anttila, et al.
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`Schafer, el al.
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`2002—07—1 8
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`Jokinen, et al.
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`2003-02-06
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`Eyuboglu, et al.
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`20030134651
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`

`(19) a
`
`>
`
`European Patent Office
`Office européen des brevets
`
`|||l||l|ll|||||||||||||||IHIIlllllllllllllll||l||llllllHll|l|||l|||||l||l
`
`(11)
`
`E P 1 1
`
`Printed by Jouve, 75001 PARIS (FFI)
`
`each processor means being associated with a cor-
`responding media broadcast system and arranged
`to allocate each advertisement represented by val-
`idated data at least one broadcast time and com-
`municate said validated data to layout generation
`means at each broadcast time;
`
`(12)
`
`EUROPEAN PATENT APPLICATION
`
`(43) Date of publication:
`30.08.2000 Bulletln 2000/35
`
`(51) lntC|.7: H04H 7/00
`
`(21) Application number: 993060511
`
`(22) Date of filing: 13.10.1999
`
`(84) Designated Contracting States:
`AT BE CH CY DE DK ES FI FR GB GR IE IT LI LU
`MC NL PT SE
`
`(72) Inventor: Chat-field, Robert Jeftries
`357853 Singapore (86)
`
`Designated Extension States:
`AL LT LV MK RO SI
`
`(30) Priority: 15.02.1999 SG 9900051
`
`(71) Applicant: Advent Television Ltd.
`Singapore 298135 (SG)
`
`(74) Representative: Powell, Timothy John
`Eric Potter Clarkson,
`Park View House,
`58 The Ropewalk
`Nottingham NG1 SDD (GB)
`
`(54)
`
`A system for electronic placement and broadcast of an advertisement
`
`A system for placing advertisements and
`(57)
`broadcast thereof is disclosed, comprising:
`
`a data server, accessiblevia a plurality of networked
`computers, for receiving data concerning an adver-
`tisement and arranged to validate said data and
`communicate validated data to at least one proces—
`sor means;
`
`said layout generation means responsive tothe val-
`idated data to produce an advertisement display
`and to combine the advertisement display with a
`media display for broadcast by the media broadcast
`system.
`
`EP1032148A2
`
`
`
`FIGURE 1
`
`14 of 796
`
`
`
`

`

`EP 1 032 148 A2
`
`2
`
`and to combine the advertisement display with a
`media display for broadcast by the media broadcast
`system.
`
`Preferably, the data sewer includes a clip art
`[0008]
`gallery from which advertisers can select clip art.
`[0009]
`Preferably, said data includes:
`
`a text description;
`payment information;
`selected clip art;
`coverage data; and
`advertising frequency data.
`
`Preferably, said media broadcast system com-
`[0019]
`prises a television broadcast station.
`[0020]
`Preferably, said television broadcast station
`comprises a digital television broadcast station.
`[0021]
`Preferably, said media display comprises a tel-
`evision picture.
`[0022]
`Preferably, said media display and the adver—
`tisement display occupy separate regions on the televi-
`sion.
`
`[0023] Alternatively, the advertisement display is su-
`perimposed on the media display.
`
`BRIEF DESCRIPTION OF THE DRAWINGS
`
`[0024] The invention will now be described with refer-
`
`Preferably, said data sewer includes filter
`[0010]
`means arranged to remove predetermined words from
`said text description.
`[0011]
`Preferably, said filter means performs a search
`of the text description for any word or phrase in a list of
`prohibited words and phrases.
`[0012]
`In one arrangement, said filter means is ar-
`ranged to reject said advertisement if the text descrip-
`tion contains morethan a predetermined number of pro-
`hibited words or phrases.
`[0013]
`Preferably, said data server includes financial
`verification means arranged to confirm said payment in-
`formation is valid.
`[0014]
`Preferably, said financial verification means
`calculates the cost of said advertisement from at least
`said coverage data and said advertising frequency data.
`[0015]
`Preferably, said financial verification means
`obtains payment for the calculated cost before verifying
`said data.
`[0016]
`Preferably, said data server is arranged to
`communicate said validated data to at least one proc—
`essor means whose media broadcast system operates
`in said coverage area.
`[0017]
`Preferably, said data server includes a store of
`advertisements accessible via the plurality of networked
`computers,
`[0018]
`Preferably, said data sewer is arranged to add
`an advertisement corresponding to validated data to
`said store.
`
`Description
`
`FIELD OF THE INVENTION
`
`[0001] This invention relates toa system for electronic
`placement and broadcast of an advertisement. The in—
`vention is particularly, although not exclusively, suited
`for broadcasting advertisements by television.
`
`BACKG ROUND ART
`
`[0002] Currently, advertisements can be placed in a
`number of different media types, including newspapers
`and television.
`in a
`[0003] The cost of placing an advertisement
`newspaper is relatively low. However, newspaper clas-
`sifieds tend to be visually unattractive, typically consist-
`ing of large volumes of text. Adding graphic material to
`a newspaper classified advertisement can significantly
`increase the cost of the advertisement.
`[0004] Television advertisements have a relatively
`high cost for both production and broadcast. As such,
`television advertisements are generally not suited to
`smaller, individual advertisements.
`[0005] Television advertisements have the advantage
`of reaching a group of people who may be watching a
`single television. Further,
`television advertisements
`tend to be more dynamic than printedtext and are there-
`fore more likely to catch the attention of acasual obsew-
`er.
`
`DISCLOSURE OF THE INVENTION
`
`[0006] Throughout the specification, unless the con-
`text requires otherwise, the word "comprise" or varia—
`tions such as "comprises" or "comprising', will be un-
`derstood to imply the inclusion of a stated integer or
`group of integers but not the exclusion of any other in-
`teger or group of integers.
`[0007]
`In accordance with a first aspect of this inven-
`tion, there is provided a system for placing advertise-
`ments and broadcast thereof, comprising:
`
`a data server, accessible via a plurality of networked
`computers, for receiving data concerning an adver—
`tisement and arranged to validate said data and
`communicate validated data to at least one proces-
`sor means;
`
`each processor means being associated with a cor-
`responding media broadcast system and arranged
`to allocate each advertisement represented by val-
`idated data at least one broadcast time and com-
`municate said validated data to layout generation
`means at each broadcast time;
`
`said layout generation means responsive to the val-
`idated data to produce an advertisement display
`
`15 of 796
`
`
`
`

`

`3
`
`EP 1 032 148 A2
`
`4
`
`ence to one embodiment thereof and the accompanying
`drawing, which shows the system of the embodiment.
`
`slots during which their advertisement will be broad-
`cast.
`
`email address. This is not essential, however it al—
`lows the system 10 to provide the user with feed—
`back concerning their advertisement.
`
`[0029] The first computer 12 then validates the data
`as follows. Firstly, the text description is passed through
`a filter to remove any prohibited words or phrases. This
`is to ensure that undesirable material is not broadcast.
`The filter can take several forms, including a literal com-
`parison of each word in the text description with a list of
`prohibited words and a phonetic comparison.
`[0030]
`If the text description contains more than a pre-
`determined number of prohibited words, the advertise-
`ment is rejected. If the user supplied an email address,
`the user is sent a message informing them of the rejec-
`tion.
`If the message is not rejected, the first compu-
`[0031]
`ter 12 then calculates the cost of the advertisement from
`the submitted data. The cost can be based data such
`as the coverage area, advertisement frequency data,
`and whether any clip are is selected.
`[0032] The first computer 12 then validates the pay—
`ment information. Preferably, this is done by the first
`computer 12 effecting payment of the calculated cost
`from the credit card. If the payment is refused, the ad-
`vertisement is rejected and the user is sent an appropri-
`ate message.
`[0033]
`If the text description and the payment infor-
`mation are successfully validated, the first computer
`forms validated data comprising the filtered text descrip—
`tion, clip art selected by the user, coverage data, adver-
`tising frequency data, and email address. The validated
`data is then communicated to the relevant second com-
`puter14, 16 and/or 18 based on the coverage data. For
`convenience, the second computers 14, 16 and 18 are
`also connected to the network 22.
`In other embodi-
`ments, the second computers 14, 16 and 18 may be in
`communication with the first computer 12 by other
`means.
`
`plicable to the second computers 16 and 18.
`
`BEST MODEij FOFI CARRYING OUT THE
`INVENTION
`
`[0025] The embodiment is directed towards a system
`10 for placing advertisements and broadcast thereof.
`The system 10 comprises a data server in the form of a
`first computer 12, and three processor means in the
`form of second computers 14, 16 and 18. Each of the
`second computers 14, 16 and 18 are associated with a
`corresponding digital television broadcast system 14a,
`16a and 18a.
`[0026] The first computer 12 is accessible via plurality
`of networked computers 20 . The first computer 12 and
`the computers 20 are intemetworked by any suitable
`means, such as a MAN, WAN, or the internet. The net-
`work is shown in the diagram as 22.
`[0027] The first computer 12 includes an advertise-
`ment placement facility accessible from any of the com—
`puters 20. It is envisaged that the advertisement place—
`ment facility will be a web page on the internet in some
`embodiments.
`
`A user accessing the advertisement place-
`[0028]
`ment facility on the first computer 1 2 can enter data con-
`cerning their advertisement. By submitting their data,
`the user is requesting that the advertisement is broad-
`cast. This data includes:
`
`-
`
`a text description. This forms the basis of the ad-
`vertisement.
`
`payment information in the form of a credit card
`number, expiry date and type.
`
`clip art selected by the user. The first computer 12
`includes a first store 24 of clip art from which the
`user can choose.
`
`coverage data select