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`FireShot Capture 12 - PayByPhone helps millions of people av_ - haps
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`THE RESULTS
`
`eeduccon
`costs
`
`sms
`
`PAYBYPHONE HELPS MILLIONS OF
`PEOPLE AVOID PARKING TICKETS
`
`PayByPhone sends 2+ million tin-le-sensitive text
`messages per month to notify customers about expiring
`parking meters & avoid fines.
`
`3X
`2M
`24M Parking payments
`
`SNIS notifications
`
`sent
`
`processed
`
`0000
`
`Finding a good parking spot is difficult enough without
`
`worrying about your time running out. PayByPhone uses
`
`E paybyphone,
`
`Twilio's reliable SMS pipeline to send users alerts warning
`
`them of expiring meters, saving them from costly parking
`
`tickets.
`
`Improving user experience drives
`
`innovation
`
`The leading provider of mobile payments to the parking industry,
`PayByPhone is modernizing old-school parking meters with a reliable and
`secure cashless payment system that simplifies everyday parking. The
`company removes the hassle of carrying coins and feeding the meter,
`enabling motorists in hundreds of cities and towns throughout North
`America, Europe, and Australia to easily pay parking meters from a mobile
`app.
`
`CHALLENGE
`
`Provehns timely account
`
`...atone
`
`to customers about
`
`when thee prolong meters are
`
`about 10 expire
`
`SOLUTION
`Account blonbcalons
`
`FOUNDED
`the)
`
`HEADQUARTERS
`
`Vancouver. Canada
`
`RELATED PRODUCTS
`
`Programmable SMS
`
`Initially, PayByPhone used an IVR-based payment method to handle account
`seCup, transactions, and confirmation of meter location and time needed. SMS
`reminders also started out this way. Five minutes before the parking expired, a
`user would get a text message, after which they could call back in via the
`PayByPhone system to extend their time. However, this approach required
`integration with multiple SMS suppliers using SMPP protocol and direct
`management of these relationships—a complex, time consuming, and
`expensive endeavor. SMS is an incredibly effective delivery mechanism, but
`PayByPhone needed a more cosCeffective, efficient solution.
`
`Quick notifications make long-lasting impact
`
`PayByPhone uses Twilio SMS to send one-way notifications to motorists 5
`minutes before their parking time expires, allowing them to add time without
`returning to their vehicle, and therefore avoid parking tickets. The mobile
`
`payments system determines if a transaction requires a reminder, calls the
`Twilio API, and sends an SMS alert to the user. The user can easily add minutes
`and increase time, straight from their phone, to deflect a parking ticket.
`
`"Twilio delivers a very reliable SMS pipeline that ensures we get alerts out to
`users," said Chris Morrow, head of infrastructure and IT operations at
`PayByPhone. "PayByPhone users love the text message reminders, which cut
`down on annoying parking fines and make it easy for people to add more time
`from anywhere without having to rush back to the meter."
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`FireShot Capture 12 - PayByPhone helps millions of people av_ - haps
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`PayByPhone is also looking to expand Twilio SMS as a payment tool, as well as
`to power an application that helps motorists find available parking in airports.
`
`Better service, lower operational costs,
`
`happier customers
`
`PayByPhone turned to Twilio in 2011 to cut costs, ease the challenge of
`managing relationships with multiple SMS providers, and more easily integrate
`SMS capabilities into its platform. After switching to Twilio, PayByPhone
`reduced costs threefold for outbound SMS texts across the US.
`
`Twilio also handles the time consuming, expensive task of establishing and
`managing complex relationships with carriers and SMS providers, so
`PayByPhone doesn't have to. That way, PayByPhone can focus on its core
`business and areas of expertise.
`
`Additionally, Twilio can scrub out numbers with invalid formats. LookUp
`identifies erroneous phone number entries that don't follow standard number
`structure (e.g. 404-2010-10202). "LookUp allows PayByPhone to increase the
`quality of consumer data gathered, and improves the consumer experience, by
`validating accuracy of data inputs," says Morrow.
`
`"For larger organizations that have direct telecom relationships, it's
`not a big risk to switch to Twilio. In fact, it could be the best decision
`they could make to reduce infrastructure complexity."
`
`CHRIS MORROW HEAD OF INFRASTRUCTURE & IT OPERATIONS, PAYBY PHONE
`
`With some clients processing 90% of all on-street parking sessions via
`PayByPhone, it is the most widely used and fastest-growing mobile payments
`service in North America—growth that is supported by Twilio's reliability and
`scalability. Twilio gives PayByPhone the ability to send SMS to 198 countries
`and easily purchase new short codes or phone numbers for more than 70
`countries. The Twilio communications platform is well documented,
`straightforward to integrate, and easy to use and maintain, even for those
`developers who haven't used it before.
`
`"It's easier to establish trust with Twilio than what you might find with a huge
`telecom provider," said Morrow. "For organizations that have direct telecom
`
`relationships, it's not a big risk to switch to Twilio. In fact, it could be the best
`decision they could make to reduce infrastructure complexity."
`
`In 2013, the PayByPhone system had throughput parking revenue of $125
`million and processed 24 million parking payments. Considering that
`PayByPhone processes nearly 2 million SMS notifications via Twilio SMS every
`month, it's deflecting approximately 24 million potential parking tickets
`annually for a very happy customer base.
`
`Learn More
`
`To learn how to add payment and other notifications to your applications, visit
`our account notifications page.
`
`RELATED CONTENT
`
`'9
`
`Build an app
`
`Explore use cases
`
`Expand your knowledge
`
`To get started budding Account
`NotificatTons into your application,
`check out the Account Notifications
`docs here.
`Go to tlocs )
`
`To learn more about Account
`NotificatIons, check out the
`Account Notifications page here.
`Go to use cases)
`
`For more information on Account
`NotificatLons, check out these
`Commerce Communications
`resources
`Go to learn )
`
`ACCOUNT NOTMIEATIONS
`
`AMERICAS
`
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`FireShot Capture 12 - PayByPhone helps millions of people av_ - haps
`
`customers.twilio.com_312_p
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`Questions? We're here to help.
`
`Ready to build? Get your free API Key.
`
`We can't wait to see what you build.
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