`Patent 9,380,282
`
`
`
`
`
`UNITED STATES PATENT AND TRADEMARK OFFICE
`
`
`
`BEFORE THE PATENT TRIAL AND APPEAL BOARD
`
`
`
`AMAZON.COM, INC.,
`
`Petitioner,
`
`v.
`
`CUSTOMPLAY, LLC,
`
`Patent Owner.
`
`
`
`Case IPR2018-01498
`
`Patent 9,380,282
`
`
`
`PATENT OWNER’S RESPONSE
`
`
`
`
`
`
`
`IPR2018-01498
`Patent 9,380,282
`
`
`TABLE OF CONTENTS
`
`
`
`I.
`
`INTRODUCTION ........................................................................................... 1
`
`A. The Institution Decision .............................................................................. 2
`
`1. Grounds 1a and 1b ................................................................................. 2
`
`2. Grounds 2a-2b ....................................................................................... 3
`
`3. Grounds 3a and 3b ................................................................................. 4
`
`II.
`
`OVERVIEW OF THE ’282 PATENT ............................................................ 4
`
`A. The Challenged Claims ............................................................................... 5
`
`B. Prosecution History ..................................................................................... 5
`
`C. Concurrent Litigation Between the Parties ................................................. 7
`
`III. CLAIM CONSTRUCTION ............................................................................ 7
`
`A. Petitioner’s Total Failure to Construe the Claims ....................................... 7
`
`B. Patent Owner’s Proposed Claim Constructions .......................................... 7
`
`IV. THE ASSERTED PRIOR ART REFERENCES ............................................ 8
`
`A. McIntire et al., U.S. Publication 2007/0250901 (“McIntire”) .................... 8
`
`B. Dey et al., U.S. Patent No. 6,965,890 (“Dey”) ............................................ 8
`
`C. Abecassis U.S. Patent No. 6,038,367 (“Abecassis”) ................................... 8
`
`D. Bergen et al., U.S. Patent No. 6,956,573 (“Bergen”) .................................. 9
`
`E. Reimer et al., U.S. Patent No. 5,696,905 (“Reimer”) ................................. 9
`
`
`
`i
`
`
`
`IPR2018-01498
`Patent 9,380,282
`
`
`F. Armstrong et al., U.S. Publication No. 2007/0003223 (“Armstrong”) ....... 9
`
`V.
`
`ITS BURDEN OF
`PETITIONER HAS FAILED TO CARRY
`ESTABLISHING A REASONABLE LSIKELIHOOD ON ANY
`PROPOSED GROUND OF UNPATENTABILITY ...................................... 9
`
`A. The Petition is Fundamentally Flawed ........................................................ 9
`
`B. Ground 1a—Petitioner Has Not Carried Its Burden on Obviousness of
`Claims 4, 9, 12, 14, 16, and 19 in View of McIntire and Dey ..................13
`
`1. Claim 4 ................................................................................................13
`
`a. “retrieving, from a plurality of video frame identifiers, a first video
`frame identifier that is responsive to the request location, and
`contemporaneously retrieving a second video frame identifier that is
`different from the first video frame identifier that is responsive to a
`location that is prior to the request location; and” ..........................20
`
`b. “displaying information associated with the first video frame
`identifier, and contemporaneously displaying information associated
`with the second video frame identifier that is different from the
`information associated with the first video frame identifier.” ..........21
`
`i. McIntire Is Deficient ..................................................................21
`
`ii. Dey Fails To Remedy McIntire’s Deficiencies ........................22
`
`iii. Impermissible Change In McIntire’s Principle Of Operation .24
`
`2. Claims 9, 14, 12, and 19 ......................................................................25
`
`3. Claim 16 - “receiving from the user a request for additional
`information relating to the information associated with the second
`video frame identifier; and enabling a displaying of additional
`information in response to the request for additional information.” ..25
`
`C. Ground 1b—Petitioner Has Not Carried Its Burden on Obviousness of
`Claims 7, 8, and 18 in View of McIntire, Dey, and Abecassis .................27
`
`ii
`
`
`
`IPR2018-01498
`Patent 9,380,282
`
`
`1. Claim 7 - “pausing the playing in response to the request for
`information; resuming the playing at a beginning of a video clip that
`is responsive to the request location” .................................................27
`
`2. Claim 8 ................................................................................................30
`
`a. “receiving from the user a request for additional information”,
`“pausing the playing in response to the request for additional
`information; resuming the playing at a beginning of a video clip that
`is responsive to the request location.” ..............................................30
`
`3. Claim 18 -- “pausing the playing in response to the request for
`additional information; resuming, following a termination of the
`displaying of additional information, the playing at a beginning of a
`video clip that is responsive to the request location” .........................31
`
`D. Ground 2a—Petitioner Has Not Carried Its Burden on Obviousness of
`Claims 4, 9, 12, 14, 16, and 19 in View of Bergen and Reimer ...............31
`
`1. Claim 4 ................................................................................................31
`
`a. “identifying a request location that is responsive to the request for
`information;” ....................................................................................32
`
`i. Bergen Fails ...............................................................................32
`
`ii. Petitioner Does Not Establish Obviousness in view of Reimer
`
`35
`
`iii. Improper Change In the Principle Of Operation .....................36
`
`b. “retrieving, from a plurality of video frame identifiers, a first video
`frame identifier that is responsive to the request location, and
`contemporaneously retrieving a second video frame identifier that is
`different from the first video frame identifier that is responsive to a
`location that is prior to the request location; and” ..........................38
`
`c. “displaying information associated with the first video frame
`identifier, and contemporaneously displaying information associated
`
`iii
`
`
`
`IPR2018-01498
`Patent 9,380,282
`
`
`with the second video frame identifier that is different from the
`information associated with the first video frame identifier.” ..........39
`
`2. Claims 9, 12, 14, 16, and 19 ................................................................40
`
`E. Ground 2b—Petitioner Has Not Carried Its Burden on Obviousness of
`Claims 7, 8, and 18 in View of Bergen, Reimer, and Abecassis ..............40
`
`1. Claim 7 ................................................................................................40
`
`2. Claim 8 ................................................................................................42
`
`3. Claim 18 ..............................................................................................42
`
`F. Ground 3a—Petitioner Has Not Carried Its Burden on Obviousness of
`Claims 4, 9, 12, 14, 16, and 19 in View of Armstrong .............................42
`
`1. Claim 4 ................................................................................................45
`
`a. “identifying a request location that is responsive to the request for
`information;” ....................................................................................45
`
`b. “retrieving, from a plurality of video frame identifiers, a first video
`frame identifier that is responsive to the request location,” ............46
`
`c. “contemporaneously retrieving a second video frame identifier that is
`different from the first video frame identifier and that is responsive to
`a location that is prior to the request location; and .........................49
`
`d. “displaying information associated with the first video frame
`identifier, and contemporaneously displaying information associated
`with the second video frame identifier that is different from the
`information associated with the first video frame identifier.” ..........50
`
`2. Claim 9 - “receiving from the user a request for additional information
`relating to the information associated with the first video frame
`identifier; and enabling a displaying of additional information in
`response to the request for additional information.” ...........................57
`
`3. Claim 16 ..............................................................................................59
`
`iv
`
`
`
`IPR2018-01498
`Patent 9,380,282
`
`
`G. Ground 3b—Petitioner Has Not Carried Its Burden on Obviousness of
`Claim 7 in View of Armstrong, Alone or in Combination with Abecassis –
`“pausing the playing in response to the request for information; resuming
`the playing at a beginning of a video clip that is responsive to the request
`location” ....................................................................................................60
`
`VI. CONCLUSION ..............................................................................................65
`
`
`
`
`
`
`
`
`
`v
`
`
`
`IPR2018-01498
`Patent 9,380,282
`
`
`Cases
`
`TABLE OF AUTHORITIES
`
`Apple Inc. v. Samsung Elecs. Co., 839 F.3d 1034 (Fed. Cir. 2016) ........................17
`
`Colas Sols., Inc. v. Blacklidge Emulsions, Inc., 759 F. App'x 986 (Fed. Cir. 2019)
`
` ..............................................................................................................................41
`
`DePuy Spine, Inc. v. Medtronic Sofamor Danek, Inc., 567 F.3d 1314 (Fed. Cir. 2009)
`
` ..............................................................................................................................16
`
`Endo Pharms. Sols., Inc. v. Custopharm Inc., 894 F.3d 1374 (Fed. Cir. 2018) ......41
`
`Graham v. John Deere Co., 383 U.S. 1 (1966) ......................................................... 4
`
`Harmonic Inc. v. Avid Tech., Inc., 815 F.3d 1356 (Fed. Cir. 2016) .......................... 4
`
`In re Magnum Oil Tools Int’l, Ltd., 829 F.3d 1364, (Fed. Cir. 2016) .....................43
`
`In re NuVasive, 842 F.3d 1376 (Fed. 2016) .............................................................43
`
`K/S Himpp v. Hear-Wear Techs., LLC, 751 F.3d 1362 (Fed. Cir. 2014) ................13
`
`King Pharm., Inc. v. Eon Labs., Inc., 616 F.3d 1267 (Fed. Cir. 2010) ...................41
`
`KSR Int’l Co. v. Teleflex, Inc., 500 U.S. 398 (2007) ................................................. 4
`
`McGinley v. Franklin Sports, Inc., 262 F.3d 1339 (Fed. Cir. 2001) .......................13
`
`Monsanto Tech. LLC v. E.I. DuPont de Nemours & Co., 878 F.3d 1336 (Fed. Cir.
`
`2018) ....................................................................................................................41
`
`Pers. Web Techs., LLC v. Apple, Inc., 917 F.3d 1376 (Fed. Cir. 2019) ..................42
`
`vi
`
`
`
`IPR2018-01498
`Patent 9,380,282
`
`Plas-Pak Indus., Inc. v. Sulzer Mixpac AG, 600 Fed. App’x. 755 (Fed. Cir. 2016)
`
` ..............................................................................................................................27
`
`Power Integrations, Inc. v. Fairchild Semiconductor Int’l, Inc., 711 F.3d 1348 (Fed.
`
`Cir. 2013) .............................................................................................................13
`
`R.J. Reynolds Vapor Co. v. Fontem Holdings 1 BV, (IPR2018-00629) ..................27
`
`Ricoh Co., Ltd. v. Quanta Comput. Inc., 550 F.3d 1325 (Fed. Cir. 2008) ..............16
`
`SAS institute Inc. v. Iancu, 138 S. Ct. 1348 (2018) .................................................26
`
`Synopsys, Inc. v. ATopTech, Inc., 685 F. App’x 951 (Fed. Cir. 2017) ....................41
`
`Transocean Offshore Deepwater Drilling, Inc. v. Maersk Contractors USA, Inc., 617
`
`F.3d 1296 (Fed. Cir. 2010) ...................................................................................43
`
`U.S. Water Servs., Inc. v. Novozymes A/S, No. 2018-2075, 2019 WL 1762690 (Fed.
`
`Cir. Apr. 19, 2019) ...............................................................................................41
`
`Other Authorities
`
`(https://en.wikipedia.org/wiki/Video_clip) ..............................................................35
`
`
`
`
`
`
`
`vii
`
`
`
`IPR2018-01498
`Patent 9,380,282
`
`
`TABLE OF EXHIBITS
`
`Exhibit No.
`
`Description
`
`2021
`
`Declaration of Dr. Clifford Reader in Support of Patent Owner’s
`Response
`
`2022
`
`Resume of Dr. Clifford Reader
`
`
`
`viii
`
`
`
`IPR2018-01498
`Patent 9,380,282
`
`
`
`Pursuant to 37 C.F.R. § 42.120, patent owner CustomPlay, LLC (“Patent
`
`Owner”) submits the following response to the petition for inter partes review (Paper
`
`1, (the “Petition” or “Pet.”) filed by petitioner Amazon.com, Inc. (“Petitioner”)
`
`challenging claims 4, 7-9, 12, 14, 16, 18, and 19 of U.S. Patent No. 9,380,282 B2
`
`(the “’282 Patent”).
`
`I.
`
`INTRODUCTION
`
`In this IPR, each of claims 4, 7, 9, 12, 14, 16, and 19 face three of the six
`
`asserted grounds in the Petition. (Pet. 12, 33, 38, 54, 58, 69 (Grounds 1a, 1b, 2a, 2b,
`
`3a, 3b).) Claims 8 and 18 face two of the six asserted grounds in the Petition. (Pet.
`
`33, 54 (Grounds 1b, 2b).)
`
`Patent Owner filed Patent Owner’s Preliminary Response on December 10,
`
`2018. (Paper 6 (the “POPR”).) In the POPR, Patent Owner noted several
`
`deficiencies in the Petition and in the prior art. Although the Board acknowledged
`
`these deficiencies as fatal to some of the asserted grounds, it issued an Order
`
`1
`
`
`
`IPR2018-01498
`Patent 9,380,282
`
`instituting inter partes review (“IPR”) on March 14, 2019. (Paper 13 (the “Institution
`
`Decision”.))1
`
`As described below, the Petition fails to directly address the differences
`
`between the prior art and the claim limitations at issue. Further, the Petition fails to
`
`establish that every limitation of the challenged claims can be found in the prior art
`
`for each ground. Accordingly, Petitioner has not met its burden to establish
`
`unpatentability of the challenged claims.
`
`A. The Institution Decision
`
`1. Grounds 1a and 1b
`
`In the Institution Decision, the Board acknowledged Patent Owner’s argument
`
`that that “each of the challenged claims require that both the information associated
`
`with the first video frame identifier and the different information associated with the
`
`second identifier must be displayed contemporaneously.” (Institution Decision at 35
`
`(emphasis added).) Thus, the Board concluded that “on the present record,
`
`McIntire’s disclosure of mapping an item of supplemental content to one or more
`
`segment identifiers does not appear to meet the claim limitation because even if
`
`
`1 For example, the Board acknowledged the Petition’s deficiencies as to obviousness
`
`based on McIntire and Dey (Ground 1a), and McIntire, Dey and Abecassis (Ground
`
`1b). See infra §I.A.1.
`
`2
`
`
`
`IPR2018-01498
`Patent 9,380,282
`
`mapped to two different identifiers, both identifiers would lead to the same item of
`
`supplemental content.” (Id.) The Board also determined that the “disclosures in Dey
`
`seem to teach retrieving and displaying the content of interest associated with the
`
`prior portion of the video instead of the content associated with the time the
`
`interested was indicated, which Dey indicates is not indicative of user interest.” (Id.
`
`(citing Ex.1023 (Dey), 7:49-58.) Patent Owner’s renewed arguments regarding the
`
`failures of McIntire and Dey are set forth below. See infra §V.B.1.d.
`
`2. Grounds 2a-2b
`
`For purposes of the Institution Decision, the Board found “Petitioner ha[d]
`
`shown sufficiently that Bergen and Reimer teach,” among other things, the
`
`“identifying a request location” limitation. (Institution Decision 16.) While
`
`Petitioner’s arguments for this limitation comprise two inherent-disclosure theories
`
`and one obviousness theory, the Board addressed only Petitioner’s inherent-
`
`disclosure arguments. In this Response, Patent Owner advances equally plausible
`
`understandings of Bergen that contrast with Petitioner’s inherency arguments and
`
`show that Petitioner’s arguments present nothing more than mere possibility, not
`
`exact inherency. (See infra §V.B.1.b.) Patent Owner also shows below that
`
`Petitioner’s obviousness theory is incomplete, lacking the very “articulated
`
`reasoning with some rational underpinning to support the legal conclusion of
`
`obviousness” that the Board noted is typically required in an obviousness analysis
`
`3
`
`
`
`IPR2018-01498
`Patent 9,380,282
`
`(Institution Decision at 12 (citing KSR Int’l Co. v. Teleflex, Inc., 500 U.S. 398, 418
`
`(2007).)) (See infra §V.B.1.b.)
`
`3. Grounds 3a and 3b
`
`In the Institution Decision, the Board found Petitioner’s arguments equating
`
`Armstrong’s menu and background frame to the claimed contemporaneously
`
`displayed different information persuasive. (Institution Decision 30.) In this
`
`Response, Patent Owner addresses more fully its positions and establishes that
`
`Petitioner’s comparison and interpretation of what constitutes “information” is
`
`unreasonably broad and ignores the context in which the claimed displayed
`
`information is recited. Additionally, Patent Owner addresses the inconsistent
`
`positions that Petitioner has taken with respect to Armstrong’s menu between this
`
`and another IPR. (See infra §V.F.d.)
`
`II. OVERVIEW OF THE ’282 PATENT
`
`CustomPlay is the owner of the ‘282 Patent, entitled “Providing Item
`
`Information During Video Playing.” Max Abecassis, the founder, CEO, and owner
`
`of CustomPlay, is the sole inventor of the ‘282 Patent. The ‘282 Patent provides
`
`that: “[d]uring a playing of a video, a user may desire to obtain item identification
`
`information and/or shopping information for an item being depicted within the
`
`video. In such situations, it is advantageous to be able to provide, a user during a
`
`4
`
`
`
`IPR2018-01498
`Patent 9,380,282
`
`playing of a video, item information for certain items being depicted.” (‘282 Patent,
`
`13:26-32.)
`
`A. The Challenged Claims
`
`Petitioner challenges claims 4, 7-9, 12, 14, 16, 18, and 19 of the ’282 Patent.
`
`Claims 4, 7-9, 14, 16, and 19 are independent claims. A principal feature of the
`
`claims is the:
`
`displaying information associated with the first video frame
`
`identifier, and contemporaneously displaying
`
`information
`
`associated with the second video frame identifier that is different
`
`from the information associated with the first video frame
`
`identifier.
`
`(‘282 Patent, 34:9-26.)
`
`B.
`
`Prosecution History
`
`The ’282 Patent issued from U.S. Patent Application No. 13/506,093 filed on
`
`March 26, 2012. According to the transaction history (Public PAIR), the case was
`
`docketed to Primary Examiner William Tran on March 7, 2013. The claims went
`
`through a thorough examination in which Examiner Tran issued four different Office
`
`Actions. In an amendment filed on April 27, 2016, the claims were amended to
`
`require that the first and second video frame identifiers are “different” and are each
`
`retrieved “contemporaneously,” and that the information associated with the first
`
`video frame identifier and the information associated with the second video frame
`
`5
`
`
`
`IPR2018-01498
`Patent 9,380,282
`
`identifier are “different” and are each displayed “contemporaneously.” (Ex. 1010,
`
`381-87.) The claims were thus amended to the form in the issued patent. After one
`
`additional round of searching, Primary Examiner Tran issued a Notice of Allowance
`
`dated May 16, 2016 in which he stated that:
`
`Claims 1, 2, 4, 7-9, 14, 16, and 19, when considered as a
`
`whole, are allowable over the prior art of record.
`
`Specifically, the prior art of record, taken individually or
`
`in combination, does not clearly teach or suggest the combination
`
`of the following features:
`
`“retrieving, from a plurality of video frame identifiers, a
`
`first video frame identifier that is responsive to the request
`
`location, and contemporaneously retrieving a second video
`
`frame identifier that is different from the first video frame
`
`identifier and that is responsive to a location that is prior to the
`
`request location;
`
`displaying information associated with the first video
`
`frame identifier, and contemporaneously displaying information
`
`associated with the second video frame identifier that is different
`
`from the information associated with the first video frame
`
`identifier.”, [sic] as recited in independent claim 1, and similarly
`
`6
`
`
`
`IPR2018-01498
`Patent 9,380,282
`
`
`recited in independent claims 2, 4, 7-9, 14, 16 and 19.2
`
`(Ex. 1010 at 400 (emphasis added).)
`
`Examiner Tran thus recognized specific inventive claim limitations that
`
`justified the allowance of the ’282 Patent.
`
`C. Concurrent Litigation Between the Parties
`
`The parties are involved in litigation in CustomPlay, LLC v. Amazon.com,
`
`Inc., Case No. 9:17-cv-80884 (S.D. Fla.). That case is stayed pending the outcome
`
`of this IPR.
`
`III. CLAIM CONSTRUCTION
`
`A. Petitioner’s Total Failure to Construe the Claims
`
`Petitioner fails to propose any claim construction for any term.
`
`B.
`
`Patent Owner’s Proposed Claim Constructions
`
`The ’282 Patent includes numerous explicit definitions in the specification,
`
`including for key claim terms present throughout many of the challenged claims such
`
`as “associated,” “clip,” “playing,” “segment,” “shot,” “user,” and “video,” among
`
`many others. (See Ex. 1001, 3:49-6:17.) The inventor has thus acted as his own
`
`
`2 The limitations Examiner Tran specifically called out in the Notice of Allowance
`as distinguishing over the prior art are recited in the claims that Petitioner now
`challenges in this IPR.
`
`7
`
`
`
`IPR2018-01498
`Patent 9,380,282
`
`lexicographer, and these explicit definitions set forth in the patent itself should be
`
`used.
`
`IV. THE ASSERTED PRIOR ART REFERENCES
`
`A. McIntire et al., U.S. Publication 2007/0250901 (“McIntire”)
`
`McIntire is generally directed to a method for facilitating creation of an
`
`annotated media stream. (Ex. 1004, abstract.)
`
`B. Dey et al., U.S. Patent No. 6,965,890 (“Dey”)
`
`Dey is generally directed to a method and device for selecting documents,
`
`such as Web pages or sites, for presentation to a user, in response to a user expression
`
`of interest. (Ex. 1023, abstract.)
`
`C. Abecassis U.S. Patent No. 6,038,367 (“Abecassis”)
`
`Abecassis is generally directed to systems and methods of automatically
`
`customizing a viewer-selected video responsive to the application of the viewer’s
`
`video content preferences to a segment map of the video. (Ex. 1024, 1:34-37.)
`
`Abecassis is a divisional of its parent, U.S. Application No. 08/303,158. (Id. at 5-6.)
`
`Accordingly, the specification recited in Abecassis is nearly identical to that of its
`
`parent, U.S. Application No. 08/303,158, which was granted as U.S. Patent No.
`
`6,553,178 which, in turn, was cited in an IDS during prosecution of the application
`
`from which the ’282 Patent was granted. (Ex. 1010, 73.) Primary Examiner Tran
`
`8
`
`
`
`IPR2018-01498
`Patent 9,380,282
`
`conducted a search of and considered U.S. Patent No. 6,553,178. (Id. at 112, 116-
`
`117.)
`
`D. Bergen et al., U.S. Patent No. 6,956,573 (“Bergen”)
`
`Bergen generally discloses method and concomitant apparatus for
`
`comprehensively representing video information in a manner facilitating indexing
`
`of the video information. (Ex. 1028, abstract.)
`
`E. Reimer et al., U.S. Patent No. 5,696,905 (“Reimer”)
`
`Reimer is generally directed to a system and method for providing on demand
`
`access to information related to a movie while the movie is being presented to a user,
`
`where the movie was generated from the movie related information. (Ex. 1005,
`
`abstract.)
`
`F. Armstrong et al., U.S. Publication No. 2007/0003223 (“Armstrong”)
`
`Armstrong generally discloses an invention that allows viewers of video
`
`content to access more information about specific items in a video segment are
`
`disclosed. (Ex. 1021, abstract.)
`
`V.
`
`PETITIONER HAS FAILED TO CARRY ITS BURDEN OF
`ESTABLISHING A REASONABLE LSIKELIHOOD ON ANY
`PROPOSED GROUND OF UNPATENTABILITY
`
`A. The Petition is Fundamentally Flawed
`
`Despite alleging “the prior art recognized the vey problem that the ’282 patent
`
`sought to overcome…and provided the same solution described and claimed in the
`
`9
`
`
`
`IPR2018-01498
`Patent 9,380,282
`
`’282 patent” (Pet. 4), the Petition asserts no anticipatory reference under §102,
`
`instead only obviousness grounds under §103. (Pet. 11.) But even those grounds fall
`
`short for various reasons, including that the cited prior art fails to address every
`
`feature of a given claim and the expert testimony is essentially relied on as a
`
`substitute for disclosure in a prior art reference itself.
`
`Petitioner’s arguments rely on hindsight reasoning to stitch together disparate
`
`features from multiple prior art references. Petitioner even repackages the prior art
`
`references in various combinations to arrive at the claims. The problem with this
`
`approach, aside from the use of improper hindsight reasoning, is that Petitioner
`
`ignores distinctions that, in the crowded technological space of the ’282 Patent, can
`
`differentiate one patentable invention from the prior art. Indeed, even Petitioner,
`
`whose interest in this technological space exponentially increased only after learning
`
`about Patent Owner’s invention, was awarded several of its own patents purportedly
`
`covering features of its X-Ray service and X-Ray enabled devices.3 It is surprising,
`
`therefore, that Petitioner relies on a loose obviousness narrative to argue every single
`
`limitation of every challenged claim of the ‘282 Patent is obvious under §103.
`
`Indeed, Petitioner’s unbounded theories on what a person of ordinary skill in the art
`
`(“POSITA”) would have found obvious puts its own later-filed patents at risk based
`
`
`3 See Amazon Technologies, Inc.’s U.S. Patent Nos. 9,800,951; 8,955,021;
`9,113,1288; 9,449,216; and 9,838,740.
`
`10
`
`
`
`IPR2018-01498
`Patent 9,380,282
`
`on the same or similar combinations of the asserted prior art references. In reality,
`
`what a POSITA would have actually found obvious at the time of the ‘282 Patent is
`
`not nearly as broad as Petitioner makes it seem here through its manufactured,
`
`litigation-inspired arguments.
`
`In support of almost every asserted ground, Petitioner addresses each feature
`
`in a telling pattern: it addresses a claim limitation by asserting that a recited feature
`
`is explicitly or implicitly disclosed in a first prior art reference, then it purports to
`
`back up this position by asserting that the claimed feature is inherent.
`
`The Petition ignores the logical, synergistic relationship of the individual
`
`limitations. It is not enough to fragment limitations into individual elements, point
`
`to some art where the element might be present, and then offer nothing but the
`
`conclusory opinion of a paid expert to allege that a POSITA would have combined
`
`those elements, together with the elements not found in the prior art, in the
`
`particularly inventive and synergistic manner that offers the advantages of the issued
`
`claims’ subject matter.
`
`Indicate of Petitioner’s abuse of POSITA arguments is that the term
`
`“POSITA” appears 27 times in pages 14-29 of the Petition. Claim 4 recites only
`
`four steps and consists of 140 words, so Petitioner’s obviousness allegations requires
`
`about one POSITA for every five words in the claim, and about seven POSITAs for
`
`each claim step.
`
`11
`
`
`
`IPR2018-01498
`Patent 9,380,282
`
`
`It is well-established that hindsight is to be avoided. “[T]he prejudice of
`
`hindsight bias often overlooks that the genius of invention is often a combination of
`
`known elements which in hindsight seems preordained.” Power Integrations, Inc. v.
`
`Fairchild Semiconductor Int’l, Inc., 711 F.3d 1348, 1368 (Fed. Cir. 2013) (quoting
`
`McGinley v. Franklin Sports, Inc., 262 F.3d 1339, 1351 (Fed. Cir. 2001) (internal
`
`quotations omitted).)
`
`Moreover, the TPG Update provides that:
`
`[I]n an obviousness analysis, conclusory assertions from a third
`party about general knowledge in the art cannot, without supporting
`evidence of record, supply a limitation that is not evidently and
`indisputably within the common knowledge of those skilled in the art.
`K/S Himpp v. Hear-Wear Techs., LLC, 751 F.3d 1362, 1365 (Fed. Cir.
`2014). Furthermore, because an inter partes review may only be
`requested “on the basis of prior art consisting of patents or printed
`publications,” 35 U.S.C. § 311(b), expert testimony cannot take the
`place of disclosure from patents or printed publications. In other words,
`expert testimony may explain “patents and printed publications,” but is
`not a substitute for disclosure in a prior art reference itself.
`
`
`(TPG Update, 5.)
`
`In several instances, Petitioner failed to heed the warnings of the TPG Update
`
`and has supplied uncorroborated, declaration testimony evidence from its expert that
`
`attempts to “take the place of disclosure from patents or printed publication.” Id.
`
`Without more (and there is no more here), Petitioner’s arguments fail to disclose
`
`claim limitations and instead only provide impermissible, after-the-fact, gap-filling
`
`conclusions.
`
`12
`
`
`
`IPR2018-01498
`Patent 9,380,282
`
`
`B. Ground 1a—Petitioner Has Not Carried Its Burden on Obviousness
`of Claims 4, 9, 12, 14, 16, and 19 in View of McIntire and Dey
`
`1. Claim 4
`
`As indicated in the POPR, the application from which the ‘282 Patent issued
`
`was subjected to multiple office actions in which the Examiner relied on McIntire
`
`time and time again. In an initial Office Action dated August 20, 2013, the Examiner
`
`cited McIntire. In a Final Office Action dated June 6, 2014, the Examiner again
`
`cited McIntire. In each of a First Office Action dated December 17, 2014, a Non-
`
`Final Office Action dated June 16, 2015, and a Final Office Action dated January
`
`15, 2016, the Examiner cited McIntire. Finally, in a Notice of Allowance dated May
`
`16, 2016, the Examiner referenced McIntire. The examination record suggests that
`
`the Examiner was knowledgeable of all that McIntire discloses. (POPR at 17-18.)
`
`The fact is that the Notice of Allowance dated May 16, 2016 followed an
`
`Amendment dated April 27, 2016 in which applicant stated that: “Following the
`
`telephonic interview of 04/11/2016, applicant submitted an amendment that was
`
`responsive to the Examiner’s claim drafting suggestions and was deemed to
`
`overcome the rejections in the Final Office Action dated 01/15/2016. … Applicant
`
`appreciates any further assistance which the Examiner may provide this pro-se
`
`applicant.” (Ex. 1010 at 380.) (POR Pages 18.)
`
`It is no surprise, then, that the Examiner’s statement of reasons for allowance
`
`13
`
`
`
`IPR2018-01498
`Patent 9,380,282
`
`provides that:
`
`Claims 1, 2, 4, 7-9, 14, 16, and 19, when considered as a
`
`whole, are allowable over the prior art of record.
`
`Specifically, the prior art of record [McIntire], taken
`
`individually or in combination, does not clearly teach or suggest
`
`the combination of the following features:
`
`retrieving, from a plurality of video frame identifiers, a
`
`first video frame identifier that is responsive to the request
`
`location, and contemporaneously retrieving a second video
`
`frame identifier that is different from the first video frame
`
`identifier and that is responsive to a location that is prior to the
`
`request location;
`
`displaying information associated with the first video
`
`frame identifier, and contemporaneously displaying information
`
`associated with the second video frame identifier that is different
`
`from the information associated with the first video frame
`
`identifier.
`
`(Ex. 1010 at 400.)
`
`
`
`Petitioner’s unfounded insinuation that the Examiner failed to diligently
`
`examine the application is unwarranted, especially when Petitioner has conveniently
`
`ignored that McIntire teaches away from the claimed invention. “A reference may
`
`be said to teach away when a person of ordinary skill, upon reading the reference,
`
`would be discouraged from following the path set out in the reference, or would be
`
`led in a direction divergent from the path that was taken by the applicant.” DePuy
`
`14
`
`
`
`IPR2018-01498
`Patent 9,380,282
`
`Spine, Inc. v. Medtronic