al
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`0 P I C
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`OppicEmiApRopmkrg
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`INTELLECTUELLE DU CANADA
`
`C, 13 ()
`
`CANADIAN INTELLECTUAL
`PROPERTY OFFICE
`
`Ottawa Hull K I A 0C9
`
`(21) (A1) (cid:9)
`
`2,128,667
`
`(22) (cid:9)
`
`(43) (cid:9)
`
`1994/07/22
`
`1995/03/23
`
`(51) Int.C1. (cid:9)
`
`5
`
`HO4N-007/00; GO6F-015/40
`
`(19) (cA) APPLICATION FOR CANADIAN PATENT (12)
`
`(54) Method of Tracking Information from Media Sources
`
`(72) Jones-Lee, Pamela - U.S.A. ;
`
`(71) Same as inventor
`
`(30) (US) 08/124,756 1993/09/22
`
`(57) 16 Claims
`
`Notice: (cid:9)
`
`This application is as filed and may therefore contain an
`incomplete specification.
`
`11.1 Industrie Canada Industry Canada (cid:9)
`
`3488
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`Canada
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`(cid:9)
`(cid:9)
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`0 P I C
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`OppicEmiApRopmkrg
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`INTELLECTUELLE DU CANADA
`
`C, 13 ()
`
`CANADIAN INTELLECTUAL
`PROPERTY OFFICE
`
`Ottawa Hull K I A 0C9
`
`(21) (A1) (cid:9)
`
`2,128,667
`
`(22) (cid:9)
`
`(43) (cid:9)
`
`1994/07/22
`
`1995/03/23
`
`(51) Int.C1. (cid:9)
`
`5
`
`HO4N-007/00; GO6F-015/40
`
`(19) (cA) APPLICATION FOR CANADIAN PATENT (12)
`
`(54) Method of Tracking Information from Media Sources
`
`(72) Jones-Lee, Pamela - U.S.A. ;
`
`(71) Same as inventor
`
`(30) (US) 08/124,756 1993/09/22
`
`(57) 16 Claims
`
`Notice: (cid:9)
`
`This application is as filed and may therefore contain an
`incomplete specification.
`
`11.1 Industrie Canada Industry Canada (cid:9)
`
`3488
`
`Canada
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`Page 1 of 31
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`ABSTRACT OF THE DISCLOSURE
`A method for tracking information comprises the
`steps of collecting a plurality of "free" press media
`information and then selecting clips from this
`information which relate to a desired client. The clips
`are then reviewed and rated as either positive, neutral
`or negative. At least one media market definition area
`for the clip is determined and category information is
`obtained from the clip. The associated client, the
`rating, the media market definition area and the
`category information for the selected clip can be placed
`into a client file in a database. A client can then be
`selected and data from the database compiled for each
`selected clip which is associated with the selected
`client and one or more selected areas of dominant
`influence. The rating totals can be tallied and the
`tallies as well as other information can be reported to
`the client. The media information which is input comes
`from print and electronic sources and includes
`editorials, news stories, columns and letters to the
`editor, interviews on entertainment shows, radio
`interviews, etc. This media information is considered
`"free" press or earned press. The instant method allows
`the client to track this "free" press in a particular
`media market definition area and to thereby compare it
`with their sales, marketing, grass roots, merchandising
`and/or advertising strategies.
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`TITLE OF THE INVENTION
`METHOD OF TRACKING INFORMATION
`FROM MEDIA SOURCES
`
`BACKGROUND OF THE INVENTION
`FIELD OF THE INVENTION
`The present invention relates to a method of
`tracking information from media sources. In particular,
`the method allows a client to track the "free" press
`(earned press) in a particular area of dominant
`5 influence and compare this press with their sales,
`marketing, grass roots, merchandising and advertising
`strategies. The instant method also allows for tracking
`by congressional districts and state legislative
`districts.
`10 DESCRIPTION OF THE BACKGROUND ART
`Various tracking services are known for aiding a
`company in planning their sales strategies. However, no
`invention currently tracks "free" press (earned press)
`by area of dominant influence in order for a client to
`15 utilize this information in their sales strategies.
`An area of dominant influence (ADI) is currently
`used to denote specific regions of the United States.
`The entire continental United States is now divided into
`208 areas of dominant influence. This number of areas
`20 of dominant influence can change from year to year. No
`areas of dominant influence overlap. (cid:9)
`Each area of
`dominant influence is a geographic market that defines
`each television market exclusive of others, based on
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`(cid:9) (cid:9)(cid:9) (cid:9)
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`15
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`measured viewing patterns. (cid:9)
`Each market's area of
`dominance influence consist of all the counties in which
`the home market stations receive a preponderance of
`viewing. Every county in the continental United States
`5 is allocated exclusively to one area of dominant
`influence.
`For example, the Chicago area of dominant influence
`not only covers the city of Chicago, but also the
`surrounding areas including Joliet and LaSalle, Ill. and
`10 Gary, Ind. The Chicago ADI reaches nearly 3 million
`households and covers 16 counties in Illinois and
`Indiana. The Chicago area of dominant influence is the
`third largest market in the U.S. (cid:9)
`New York and Los
`Angeles are the first and second, respectively.
`Many smaller cities are included in larger areas of
`dominant influence. For example, New Haven, Connecticut
`is in Hartford's area of dominant influence and
`Pensacola, Florida is a part of the mobile Alabama area
`of dominant influence.
`Throughout this application, the term "area of
`dominant influence" will be used, but is should be
`appreciated that any media market definition based on
`ratings can be used. For example, designated market
`areas could be used instead of areas of dominant
`influence.
`While areas of dominant influence are defined, no
`method of tracking the "free" press (earned press)
`within an area of dominant influence is available. Such
`"free" or earned press includes articles about a company
`30 or other client in a newspaper, television reports,
`trade publication articles, radio interviews, etc. Such
`"free" press is not paid for but it can greatly
`influence the public's perception of a client. If a
`client is receiving a lot of favorable "free" (earned)
`35 press, then that client may want to consider reducing
`their advertising in that market. Alternatively, if
`there is a lot of negative publicity, the client may
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`want to increase advertising and/or public relations
`and/or community support.
`Because advertising budgets are not limitless, a
`need exists for tracking the "free" press (earned press)
`5 to enable a client to better allocate their advertising,
`public relations and merchandising budgets.
`Alternatively, a client may want to monitor the
`"free" press to gain information on a competitor or
`information on business strategies, such as labor
`10 relations and foreign or domestic competition. Real
`estate information found in the "free" press can also
`aid a client in determining where to build a store, hub
`terminal or retail office, for example. (cid:9)
`This real
`estate information is also useful for a client to
`15 determine where to expand outlets, markets, etc.
`Also, a client who will be affected by some
`legislative decision may want to track the "free" press
`and link this information with certain federal, state or
`local legislative activity of certain legislators.
`20 Legislators themselves also have a need for tracking the
`"free" press. Accordingly, a need in the art exists for
`a simple and effective information tracking system
`(i.e., database management system or DBMS) for
`monitoring the "free" press (earned press).
`25 SUMMARY OF THE INVENTION
`It is a primary object of the present invention to
`provide a method of tracking information from media
`sources and in particular of tracking "free" press
`(earned press) in a database management system running
`30 on a database machine.
`It is another object of the present invention to
`correlate "free" press (earned press) with at least one
`area of dominant influence so that a client can
`determine the amount of "free" press received in a given
`35 area. This "free" press can then be compared with the
`paid press (advertising) and/or sales figures in that
`area of dominant influence.
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`It is further object of the present invention to
`provide a method of tracking information which can be
`used by legislatures or associations to track
`information from media sources and in particular to
`5 track "free" press. This information can be used to
`track coverage on issues to determine whether to expand
`or contract advertising budgets, promotional budgets or
`field operations, for example.
`Another object is to permit a client to use this
`10 "free" press information in preparing sales strategies,
`in determining store locations, hub locations, office
`locations, etc. and in determining their particular
`image within a given area of dominant influence.
`These and other objects of the present invention
`15 are fulfilled by providing a method of tracking
`information comprising the steps of collecting a
`plurality of media information. The media information
`is called selected clips when the clip mentions at least
`one selected client. These selected clips are then
`20 reviewed and identified with a particular client from
`the group of clients. Each clip is rated as either
`positive, neutral or negative. At least one area of
`dominant influence is determined for each selected clip.
`Normally, this would be a single area of dominant
`25 influence in which the clip is reported but the area of
`dominant influence could be indicated as being national
`when the clip is nationally circulated. The clip is
`then categorized to obtain category information. Such
`category information could include subject of the
`30 selected clip and media source, for example. The method
`then involves the steps of inputting the associated
`client, the rating, the area of dominant influence and
`the category information for each selected clip into a
`client file in a database. A client can then choose a
`35 client criteria, such as an area of dominant influence
`or a time in which the clip ran. Data can then be
`compiled based on this selection. (cid:9)
`The ratings are
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`15 (cid:9)
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`tallied and a report is generated. This report would
`include the results from the step of tallying. This
`information can then be used by the client in a variety
`of ways.
`Further scope of applicability of the present
`invention will become apparent from the detailed
`description given hereinafter. However, it should be
`understood that the detailed description and specific
`examples, while indicating preferred embodiments of the
`10 invention, are given by way of illustration only, since
`various changes and modifications within the spirit and
`scope of the invention will become apparent to those
`skilled in the art from this detailed description.
`BRIEF DESCRIPTION OF THE DRAWINGS
`The present invention will become more fully
`understood from the detailed description given
`hereinbelow and the accompanying drawings which are
`given by way of illustration only, and thus are not
`limitative of the present invention, and wherein:
`Figure 1 is a flowchart showing media information
`input of the present invention;
`Figure 2 is a flowchart showing selected clip
`output of the present invention;
`Figure 3 is a flowchart showing media source input
`25 in the present invention;
`Figure 4 is a flowchart showing legislator input of
`the present invention;
`Figure 5 is a flowchart showing client location
`input of the present invention; and
`Figure 6 is a sample of a portion of a client
`report.
`DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT
`The present invention has been created in order to
`track how the media initiates and responds to news
`35 events about a client (corporation, association,
`nonprofit organization, politician, educational
`institute, etc.). Many companies will track advertising
`
`20 (cid:9)
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`30 (cid:9)
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`5 (cid:9)
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`15 (cid:9)
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`and sales by area of dominant influence. The method of
`the instant invention allows a client to track the
`"free" press (earned press) in a particular area of
`dominant influence and compare it with their sales
`strategies.
`For example, a client may be spending a great deal
`of advertising in an area of dominant influence number
`45. Through this method of tracking information, the
`database of the database machine can show that this
`10 company has received a lot of positive press in that
`area. The client may then want to reevaluate their
`advertising strategies in that area and concentrate on
`another area of dominant influence where more negative
`press has been tracked.
`The instant method also allows for tracking by
`congressional district. (cid:9)
`A company may be facing a
`congressional sub-committee hearing within the next
`year. This company may want to target and educate the
`constituents of the congressional districts of sub-
`20 committee members. The instant method allows for cross
`referencing within a congressional district. It will
`show the particular area of dominant influence and the
`specific media which need to be targeted for that
`particular member of Congress.
`In carrying out this method, information is
`received from various media sources such as Burrell's
`Clipping Service,, Luce's Clipping Service,, etc. While
`these services will track markets throughout the nation,
`the instant method also allows clips to be received
`30 through contacts in smaller cities and counties.
`Therefore, extensive coverage of a particular area of
`dominant influence or of a congressional district may be
`carried out at the client's request.
`In order to carry out this method, media
`35 information will be collected in step Il as indicated in
`Figure 1. This media information involves "free" press
`(earned press) from print and electronic media including
`
`25 (cid:9)
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`(cid:9)
`(cid:9)
`(cid:9)
`
`
`(cid:9) (cid:9)
`
`newspapers, magazines, trade publications, television,
`radio, etc. (cid:9)
`The collected media information has
`selected clippings relating to at least one particular
`client. The selected clips would involve many types of
`5 media information from print and electronic sources
`including, but not limited to reports, teasers, mentions
`in stories, a television or radio show, editorials,
`letters to the editor, articles, opinion editorials,
`columns, headlines, talk shows, entertainment shows,
`10 etc. This is carried out in step 12. If a clip does
`not relate to a particular client, then that clip may be
`discarded as indicated in step 13.
`On the other hand, if the clip does relate to a
`client, this clip can be input into the database. As
`15 indicated in step 14, the client's database or client
`file will be selected. (cid:9)
`This clip then becomes a
`selected clip as indicated in step 15. The selected
`clip is then reviewed in step 16 and it is rated as one
`of positive, neutral or negative.
`In order to rate a clip, each paragraph is read.
`The paragraph is indicated as being "+" for a positive
`clip, "-" for a negative clip and "0" for a neutral
`Due to their impact, the heading (title) or
`clip. (cid:9)
`teaser, if applicable, and opening paragraph for each
`If a clip has three more
`25 clip are counted twice. (cid:9)
`positive points than negative points, then the clip is
`reported as a positive clip. On the other hand, if the
`clip has three more negative points than positive
`points, then the clip is counted as a negative clip.
`30 Otherwise, the clip is counted as a neutral clip.
`For example, if there are 12 positive ratings, 13
`neutral ratings and 7 negative ratings, then a clip
`would be indicated as a positive clip. Such a clip
`would consist of 30 paragraphs with the total number of
`35 points being 32 (since the first paragraph and heading
`are counted twice).
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`While this example has been given as a method for
`rating a clip, it should be appreciated that any
`suitable method can be carried out for deciding whether
`a clip is positive, neutral or negative. Moreover, if
`5 a client so directs, a clip can be rated as very
`positive, positive, neutral, negative and very negative
`or any other gradient of rating. Additionally, some
`statistical weighing can be carried out when determining
`the rating of the clips, if so desired. For simplicity,
`10 however, it is easiest to rate the heading and each
`paragraph and decide whether the clip is positive,
`neutral or negative.
`Once a rating has been obtained for a clip in step
`17, then this information is input into the client file
`15 in the database. (cid:9)
`A database is a nonredundant
`collection of interrelated data items that can be shared
`and used by several different subsystems.
`Conventionally, people refer to a "database" as being
`synonymous with its most common implementation, a
`20 database machine. A database machine is a computer that
`handles the storage and retrieval of data into and out
`of a database. The preferred embodiment of the present
`application is a database machine in the form of an IBM,
`compatible personal computer using the Microsoft Windows„
`25 environment to run (1) the database program Paradox for
`Windows,, Version 1, by Borland Software, and (2) the
`graphics program Harvard Graphics, Version for Windows.
`The client file has already been selected in step 14.
`Apart from the rating, the area of dominant influence
`30 and the category information for the clip are input into
`the client file in the database in step 18.
`The area of dominant influence for a clip is
`determined by the area in which the clip is circulated.
`If a clip is a national clip or a clip is circulated in
`35 more than one area of dominant influence, then each area
`of dominant influence can be indicated or the area of
`dominant influence for the clip can be indicated as
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`being national. The category information which is input
`for a clip can include the subject of the selected clip
`which can include real estate, labor, foreign
`competition, environmental issues or any other type of
`5 subject. (cid:9)
`The name of the media source for the clip,
`the date the clip ran and the media source type (radio,
`TV, daily, weekly or monthly newspaper, trade
`publication, etc.) can be included with the category
`information. This category information can also include
`10 the media source address including telephone number,
`facsimile number, wattage. The type of clip can also be
`included in the category information and this type can
`either be from print or electronic media and can be an
`article, editorial, column, letter to the editor,
`15 teasers, mentions, television reports, radio reports or
`any other type of clip. Mentions include references to
`the client in an article, on an entertainment show, on
`a talk show, etc. (cid:9)
`Basically, when a client is
`incidentally mentioned in a print or electronic media
`20 or is the focus of a clip from a print or electronic
`media, then that clip and desired associated data can be
`input into the system or database of the database
`machine.
`The category information can also include the name
`25 of the clip reporter and any comments such as the
`headline or a very brief abstract of the clip. The
`category information also includes whether the service
`is carried by a wire service and which wire service
`(i.e., Associated Press,, New York Times Service,,
`30 Gannett News Service,, etc.). A code can also be input
`in the category information to indicate the month the
`clip was received by the tracking service. For example,
`a clip may be published in July but not received from a
`clipping service until August.
`Turning now to Figure 2, the output of a clip is
`indicated. First, in step Al a client from the group of
`clients is selected. In step A2, it is determined if
`
`35 (cid:9)
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`there is a selected clip in the client file database of
`the database machine. If no clips can be found for that
`client, the procedure stops as indicated in step A3.
`If, on the other hand, there is a selected clip in the
`5 database, the method proceeds to step A4.
`As previously noted, with each clip, category
`information is input. (cid:9)
`This category information
`includes the subject information such as whether the
`clip deals with real estate, environmental issues,
`10 foreign competition etc. In step A4 it is determined
`whether a specific subject has been requested by the
`client. If no particular subject has been requested,
`the method proceeds to step A5. On the other hand, if
`the client is only interested in a particular subject
`(real estate, for example), the collected clips will be
`reviewed in step A6. Of all the selected clips which
`deal with the client, those clips which have the desired
`subject will then be selected in step A7. (cid:9)
`These
`selected clips will then be compiled in step A5.
`Next, in step A8, it is determined whether or not
`the client wants some tally of the ratings. (cid:9)
`For
`example, the client may be concerned with the New York
`City ADI number one compiled ratings. If the client
`does want some compilation of the ratings, a tally can
`25 be done as indicated in step A9. This information will
`be reported in step A10 such that the client knows they
`have a 30% positive approval rating in the New York City
`ADI (area of dominant influence) number one, a 20%
`negative rating in the New York City ADI number one and
`30 a 50% neutral rating, for example. In the reporting of
`information step A10, any other information can be
`supplied to the client.
`It should be noted that if a specific subject was
`requested in step A4 and if a rating is done is step A8,
`35 it can be determined that in the New York area of
`dominant influence, there is a particular positive,
`negative and neutral rating with regard to the
`
`20 (cid:9)
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`environmental issues, for example. (cid:9)
`Therefore, if a
`client is about to build some store in a particular
`area, it can be determined whether there is favorable,
`negative or neutral press concerning real estate.
`5 Alternatively, if the client is contemplating some
`environmental action, the "free" press in a particular
`area can be monitored in order to better gauge the
`public's perception of any contemplated actions.
`Moreover, if the client has received a lot of negative
`10 "free" press this may be countered with additional
`advertising, public relations or community relations
`(i.e. grass roots) in that area.
`Within the database of the database machine, there
`is also media information (a media table) which can be
`15 input as indicated in Figure 3. The media information
`can come from many sources with the instant method. For
`example, radio, television, daily, weekly or monthly
`newspapers, wires, trade publications, periodicals or
`any other source can be used. As previously noted,
`20 clips in smaller cities and counties can also be tracked
`in order to provide extensive coverage of a particular
`area of dominant influence.
`As indicated in Figure 3, a plurality of media
`sources are provided in step Ml. In step M2, it is then
`25 determined if the media source is a print media such as
`a daily or weekly newspaper, a periodical or newsletter.
`If not, it is then determined in step M3 whether the
`media source is radio. It is contemplated that the
`three media sources used in the instant invention will
`30 either be a print medium, a radio medium or a television
`(public, cable, network or independent) medium.
`Therefore, in step M3 if the media source is not radio,
`it must be television.
`Proceeding to step M4, the television call letters
`35 will be input into the database. The manager of the
`television station, as well as his or her title can then
`be input in step M5.
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`In step M6, it is determined whether or not the
`television is a commercial (network or independent)
`media or cable media. If not, then the television media
`is a public television station. If the television is
`5 not a commercial media, the format is input in step M7.
`For example, a public television station would be
`entered as public television. If the television station
`is a commercial or cable station, the process would
`proceed to step M8. On the other hand, after the input
`10 of the television format in step M7, the process
`proceeds to step M8. In step M8, the affiliation of the
`television is input. For example, if the television is
`affiliated with the NBC, network then such affiliation
`would be input. In step M9 the channel number for the
`15 television station is input.
`In step M10, the area of dominant influence (ADI)
`for the television station is input. In step Mll and
`step M12, the address and owner of the television
`station are respectively input. (cid:9)
`If the political
`20 orientation/slant of the station is known, this
`information can be input in step M13. (cid:9)
`Often, this
`orientation/slant is not known, and no entry will be
`made at this time. Finally, client codes can be input
`in step M14. (cid:9)
`These client codes can be used for
`25 automatic faxing and other identification or computer-
`related procedures available in the DBMS of the database
`machine.
`Returning to step M13, if the media source is a
`radio station, then the method will proceed to step
`30 M15. (cid:9)
`In step M15, the call letters for the radio
`station can be input. In step M16, the manager and his
`or her title can be input. In step M17, the format,
`such as news, talk, jazz, country, etc. for the radio
`station is input.
`Then, the method proceeds to step M18 whereat the
`radio affiliation is input. For example, the radio may
`be associated with the ABC„, network. The dial number for
`
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`
`the radio station is then input in step M19. Then, the
`method proceeds to step M20 where the wattage of the
`radio station is input and whether the station is am, fm
`or a combination am/fm station.
`After stem M20, the instant process proceeds to
`step M10 where the area of dominant influence for the
`radio station is input. The address, the owner and
`political orientation/slant, if known for the radio
`station are input in steps M11, M12, and M13,
`10 respectively. Finally, client codes which can be used
`for automatic faxing or identification, for example, are
`input in step M14.
`If the media source is not radio or television,
`then in step M2, the instant process would proceed to
`15 step M21. In this step M21, the type of print media is
`input, such as bimonthly, weekly or monthly trade
`publication, morning newspaper, weekly paper, etc.
`After step M21, the delivery for the print media is
`input in step M22. (cid:9)
`This deliver could be weekly
`20 delivery, daily morning delivery, etc.
`The method then proceeds to step M23 wherein the
`banner (full name of the newspaper, magazine or other
`print medium) is input. The editor of the print media
`can then be input in step M24. It will then be decided
`25 in step M25 whether the print media is a commercial
`format. If the print media is not a commercial format,
`then this format is input in step M26. For example,
`this can be a trade publication. After step M26, the
`news services, if any, for the print media can be input
`30 in step M27. Then, the circulation based on weekly
`delivery, for example, can be input in step M28.
`After step M28, the area of dominant influence
`(ADI), the address, the owner and the political
`orientation/slant (if known) for the print media can be
`Finally, any
`35 input in steps M10-M13, respectively. (cid:9)
`client codes for the print media can then be input in
`step M14.
`
`2128667
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`13
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`Page 15 of 31
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`2128667
`
`Apart from entering media information, legislative
`information can also be input to form a legislative
`table as indicated in Figure 4. (cid:9)
`This legislature
`information can be for a member of the United States
`5 Congress, for state representatives or local
`representatives. In step L1, the legislator's personal
`information is input. This will include the name and
`any title (Honorable, Senator, Representative, etc.) for
`the legislator. This information will also include the
`10 political affiliation of the legislator, the address for
`the legislator, phone and facsimile number for the
`legislator any administrative assistants and the
`legislator's profession. This personal information for
`the legislator can also include previously elected
`15 offices, the year the legislator was elected, the voting
`percentage of the most recent election and any
`leadership positions that the legislator holds. For
`example, if the legislator is a Congressman, the
`committees and sub-committees on which the Congressman
`20 serves and his or her committee rank are indicated as
`well as any chairmanships.
`Various ratings for the legislator can also be
`included in the personal information category. For
`example, the labor COPE (Committee on Political
`25 Education) rating or the Chamber of Commerce rating of
`the legislator can be entered. (cid:9)
`The total campaign
`receipts, if available, for the legislator can be
`included as well as the top individual contributors to
`the legislator's last election. This information can
`30 also include the list of the top political action
`committees which contributed to the legislator's
`campaign as well as the percentage of contributions from
`labor political action committees. Other information
`entered about the legislator personal information in
`35 step Ll can include his or her birthday, spouse and
`special interest fields. It should be appreciated that
`
`14
`
`Page 16 of 31
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`MINDGEEK EXHIBIT 1002
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`
`
`2128667
`
`any desired combination of personal information about
`each legislator can be entered.
`After the entry of this personal information, the
`method proceeds to step L2 where it is determined
`5 whether or not the legislator is in the United States
`Congress. (cid:9)
`If the legislator is not in the U.S.
`Congress, the method proceeds to step L3 where the title
`of the legislator is input. Then, the area of dominant
`influence (ADI) which the legislator represents can be
`10 input in step L4. (cid:9)
`Depending on the legislator's
`district, a part of an area of dominant influence, an
`entire area of dominant influence or many areas of
`dominant influence can be involved.
`After step L2, if the legislator is in the U.S.
`15 Congress, the instant method will determine whether the
`legislator is in the Senate in step L5. (cid:9)
`If the
`legislator is not in the Senate, the representative's
`district will be input in step LS. Then the area of
`dominant influence (ADI) encompassed by that district
`20 will be input in step L7.
`If the step L5 determines that the legislator was
`in the Senate, then the state that the Senator
`represents would be input in step L8. The areas of
`dominant influence found in the state would be input in
`25 step L9 and finally, it would be determined in step L10
`if this he or she were the junior or senior Senator from
`that state.
`As shown in Figure 5, client location information
`for each of client's store can additionally be input to
`30 a client location table in the system of the database
`machine. While Figure 5, is directed to a retailing
`client concerned with store locations, it should be
`appreciated that appropriate client location information
`can be input depending on the needs of the particular
`client.
`Turning to the Figure 5 example, information
`selected by a client can be input about a store. This
`
`35 (cid:9)
`
`15
`
`Page 17 of 31
`
`MINDGEEK EXHIBIT 1002
`
`
`
`(cid:9) (cid:9)
`
`information can include a reference number for the store
`(or hub terminal, breakbulks, regional office, etc.) as
`indicated by step Cl. The area of dominant influence
`(ADI) where the store is located would be input in step
`5 C2 while the address of the store will be input in step
`C3. The congressional district in which the store is
`located can be input in step C4.
`In step C5, the total number of employees can be
`input. The manager, district manager and/or regional
`10 representative can be input in step C6. Then, client
`specific data can be input in step C7. This information
`can be whatever data is requested by the client. For
`example, the number of part time employees or the
`percentage of minority employees can be input in step
`15 C7. Other information can include whether or not a
`Congressman or other legislator has toured the store and
`the date of tour. The evaluation of the tour
`and any
`pertinent guest associated with the tour
`can be
`included.
`Alternatively, other information such as the
`Chamber of Commerce present within the store location
`can be indicated in step C7. A top list of the vendors
`in an area of dominant influence, a list of other
`businesses friendly with the store, list of any local
`25 leaders and/or list of stores in direct competition
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