11/17/2019
`
`Business Insider
`
`12 Startups That Are Solving The Little
`Problems That Drive Us Crazy
`
`Alyson Shontell Jan 29, 2013, 1:10 PM
`
`MIT students and their professor found a way to help you never scrape a jar
`again. LiquiGlide via Fast Company
`
`There are a lot of little problems in life.
`
`You lose your car keys. You're craving peanut butter but can't reach the last
`glob. You have one more slot on your power strip, but your cord is too clunky
`to fit.
`https://www.businessinsider.com/13-innovative-startups-solving-really-annoying-problems-2013-1#losing-your-car-keys-feels-like-losing-your-mind-lu… 1/15
`
`Ex. 2006-0001
`
`Honey Science Corp.
`Exhibit 2006
`RetailMeNot v. Honey
`IPR2019-01565
`
`
`
`Business Insider
`
`12 Startups That Are Solving The Little
`Problems That Drive Us Crazy
`
`Alyson Shontell Jan 29, 2013, 1:10 PM
`
`MIT students and their professor found a way to help you never scrape a jar
`again. LiquiGlide via Fast Company
`
`There are a lot of little problems in life.
`
`You lose your car keys. You're craving peanut butter but can't reach the last
`glob. You have one more slot on your power strip, but your cord is too clunky
`to fit.
`https://www.businessinsider.com/13-innovative-startups-solving-really-annoying-problems-2013-1#losing-your-car-keys-feels-like-losing-your-mind-lu… 1/15
`
`Ex. 2006-0001
`
`Honey Science Corp.
`Exhibit 2006
`RetailMeNot v. Honey
`IPR2019-01565
`
`
`
`11/17/2019
`Business Insider
`None of these are big problems, but they're all really aggravating.
`
`Thankfully, a few startups are working to make the little things in our lives
`better.
`
`It's a big pain when you can't get every last drop out of
`a jar. MIT students have found a way to make even the
`stickiest substances glide to the top of containers.
`
`https://www.businessinsider.com/13-innovative-startups-solving-really-annoying-problems-2013-1#losing-your-car-keys-feels-like-losing-your-mind-lu… 2/15
`
`Ex. 2006-0002
`
`
`
`11/17/2019
`
`Business Insider
`
`LiquiGlide via Fast Company
`
`Startup that's working on it: LiquiGlide
`
`What it is: Founded by a few MIT students and their professor, LiquiGlide is
`a coating that can be put on most surfaces to repel even the stickiest liquids,
`from jelly to mayonnaise. It minimizes waste because you can literally squeeze
`every last drop out of a bottle. See it in action, here.
`
`Soon, you won't have to shell out $30 for a new charger
`because your old one doesn't fit in your new device.
`
`https://www.businessinsider.com/13-innovative-startups-solving-really-annoying-problems-2013-1#losing-your-car-keys-feels-like-losing-your-mind-lu… 3/15
`
`Ex. 2006-0003
`
`
`
`11/17/2019
`
`Business Insider
`
`D-9 via AllThingsD
`
`Startup that's working on a solution: uBeam
`
`What it is: A device that wirelessly charges multiple devices at once. The
`devices don't have to touch the charger or be plugged into anything. uBeam
`uses ultrasonic waves to "beam" electricity through the air to the devices, and
`it works across multiple brands. Right now it's just a working prototype, but
`fingers crossed it comes to market soon. In the meantime, you can try
`the Duracell PowerMat.
`
`Losing your car keys feels like losing your mind. Luckily,
`there's an app for that.
`
`https://www.businessinsider.com/13-innovative-startups-solving-really-annoying-problems-2013-1#losing-your-car-keys-feels-like-losing-your-mind-lu… 4/15
`
`Ex. 2006-0004
`
`
`
`11/17/2019
`
`Business Insider
`
`Getaround
`
`Startup that's working on a solution: GetAround (Zipcar has a solution
`like this too, so does Viper SmartStart)
`
`What it is: GetAround is a car sharing service that lets you loan your car for
`cash to a neighbor when you're not using it. Since it's a little difficult to
`physically exchange keys with someone you don't know, GetAround is working
`on a mobile key exchange app that can turn on cars and unlock doors instead.
`Right now though, you still have to meet the car owner in person for the keys.
`
`Zipcar has a similar mobile feature that lets users can lock or unlock doors and
`even honk the car's horn via mobile app. Viper SmartStart is a pricier
`alternative that lets you lock, unlock, locate and even start your car from a
`mobile app.
`
`Similarly, losing your house keys is stressful. But
`there's a device you can pre-order so you'll never be
`locked out again.
`
`https://www.businessinsider.com/13-innovative-startups-solving-really-annoying-problems-2013-1#losing-your-car-keys-feels-like-losing-your-mind-lu… 5/15
`
`Ex. 2006-0005
`
`
`
`11/17/2019
`
`Business Insider
`
`Lockitron
`
`Startup that's working on it: Lockitron
`
`What it is: Lockitron is a device that can be put on your front door that's
`connected to a smart phone app. The door can then be locked or unlocked
`from the mobile device without using a single key. It's available for pre-order
`now.
`
`Ever been out of town during a storm and wondered if
`your house lost power? Startups are making appliances
`
`https://www.businessinsider.com/13-innovative-startups-solving-really-annoying-problems-2013-1#losing-your-car-keys-feels-like-losing-your-mind-lu… 6/15
`
`Ex. 2006-0006
`
`
`
`11/17/2019
`
`Business Insider
`
`smarter so you can check on them from your phone.
`
`SmartThings
`
`Startup that's working on it: SmartThings and Electonic Imp
`
`What it is: Both startups are working to make inanimate objects smarter by
`connecting them to Wi-Fi networks.
`
`In the case of SmartThings, it makes everyday things more intelligent by
`connecting them to the Internet and letting owners monitor and control them
`via smart phone apps.
`
`https://www.businessinsider.com/13-innovative-startups-solving-really-annoying-problems-2013-1#losing-your-car-keys-feels-like-losing-your-mind-lu… 7/15
`
`Ex. 2006-0007
`
`
`
`11/17/2019
`
`Business Insider
`
`Separating egg yolks from egg whites is difficult. But
`there's a new tool that sucks the yellow right up.
`
`Quirky
`
`Startup that's working on it: Quirky
`
`What it is: Quirky, an invention shop, recently launched a new product
`called Pluck. Pluck is a squeezy tool that perfectly sucks up the egg yolk, and
`squirts it back out unbroken. Pluck retails for $13.
`
`https://www.businessinsider.com/13-innovative-startups-solving-really-annoying-problems-2013-1#losing-your-car-keys-feels-like-losing-your-mind-lu… 8/15
`
`Ex. 2006-0008
`
`
`
`11/17/2019
`
`Business Insider
`
`It's horrible when there's still room on your power strip,
`but other things charging are preventing you from
`getting to it. A bendable power strip alleviates this pain.
`
`Quirky
`
`Startup that's working on it: Quirky
`
`What it is: Quirky, an invention shop, also recently launched a practical
`power strip called Pivot Power. PivotPower lets each socket bend in any which
`direction so each one can be utilized no matter how bulky the cord is. It retails
`for $30.
`
`https://www.businessinsider.com/13-innovative-startups-solving-really-annoying-problems-2013-1#losing-your-car-keys-feels-like-losing-your-mind-lu… 9/15
`
`Ex. 2006-0009
`
`
`
`11/17/2019
`
`Business Insider
`
`If you're a musician, you know it's never an opportune
`time to flip the page. But there's a digital music stand
`you can download.
`
`Chromatik
`
`Startup that's working on it: Chromatik
`
`What it is: Chromatik is an iPad app that does a lot of things, but first and
`foremost its a smart music stand. Sheet music can be downloaded or uploaded
`to the app, and musicians can then use the iPad instead of physical paper.
`Instead of flipping the page at an inopportune time, the player can swipe their
`finger across the device. Even the pianist who accompanies singers on
`American Idol has used it. The app is free to download.
`
`https://www.businessinsider.com/13-innovative-startups-solving-really-annoying-problems-2013-1#losing-your-car-keys-feels-like-losing-your-mind-l… 10/15
`
`Ex. 2006-0010
`
`
`
`11/17/2019
`
`Business Insider
`
`Does your spouse's alarm always wake you up? A few
`companies are working on wearable alarm clocks that
`only rouse one person.
`
`Lark
`
`Startup that's working on it: LARK, Fitbit
`
`https://www.businessinsider.com/13-innovative-startups-solving-really-annoying-problems-2013-1#losing-your-car-keys-feels-like-losing-your-mind-l… 11/15
`
`Ex. 2006-0011
`
`
`
`11/17/2019
`Business Insider
`What it is: Both LARK and Fitbit offer alarms that can be worn. Instead of
`making noise, they vibrate, so only the person who wants to wake up does.
`Fitbit is first and foremost a fitness device, but sleep tracking is one of its
`features.
`
`Don't you sometimes wish you could be two places at
`once? You may soon be able to send a robot in your
`place.
`
`Startups that are working on it: VGo, Double Robotics
`
`What it is: Double Robotics is creating an iPad powered robot that uses the
`camera to display the owner's face and can be controlled from another
`
`https://www.businessinsider.com/13-innovative-startups-solving-really-annoying-problems-2013-1#losing-your-car-keys-feels-like-losing-your-mind-l… 12/15
`
`Ex. 2006-0012
`
`
`
`11/17/2019
`Business Insider
`location. So in theory, you could use the robot to go to a meeting for you, see
`what's going on in the other room, and talk using a Facetime-like experience
`to your co-workers.
`
`VGo made a splash at CES and it's currently starring in Verizon commercials.
`It doesn't use an iPad though; it has its own built in screen and can also be
`controlled from another location. Telepresence robots aren't a new idea, but
`they're starting to become more of a reality now.
`
`When an airline loses your luggage, it's frustrating not
`to know where in the world your bag is. Soon, you'll be
`able to track it.
`
`https://www.businessinsider.com/13-innovative-startups-solving-really-annoying-problems-2013-1#losing-your-car-keys-feels-like-losing-your-mind-l… 13/15
`
`Ex. 2006-0013
`
`
`
`11/17/2019
`
`Business Insider
`
`Startup that's working on it: TrakDot
`
`What it is: TrakDot is a small tracking device that can be slipped into a
`suitcase so you can locate your bag from your smartphone, even if it doesn't
`end up at your final destination.
`
`When you're not traveling, you can keep TrakDot in your car in case your
`vehicle gets stolen. It will be on sale starting this spring.
`
`When you're checking out of an e-commerce store, it's
`frustrating to see a promo code prompt and not have
`one handy. Honey quickly finds one for you.
`
`https://www.businessinsider.com/13-innovative-startups-solving-really-annoying-problems-2013-1#losing-your-car-keys-feels-like-losing-your-mind-l… 14/15
`
`Ex. 2006-0014
`
`
`
`11/17/2019
`
`Business Insider
`
`Honey
`
`Startup that's working on it: Honey
`
`What it is: Honey is a Chrome extension that automatically surfs the web for
`coupons whenever you see the promo code prompt on an e-commerce site.
`
`That way, you don't have to leave the page, pull up a coupon site like
`RetailMeNot, and try a bunch of codes that don't work. If Honey doesn't find a
`discount for you, then you know you're not getting ripped off.
`
`https://www.businessinsider.com/13-innovative-startups-solving-really-annoying-problems-2013-1#losing-your-car-keys-feels-like-losing-your-mind-l… 15/15
`
`Ex. 2006-0015
`
`
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