`
`Coupon Startup 'Honey' Finds Discount Codes On Checkout Pages And Wows Investors - Business Insider
`
`New Coupon Startup 'Honey' Has Had 9
`Successful Investor Meetings In A Row
`
`Alyson Shontell Jan 16, 2013, 10:01 AM
`
`Ryan Hudson, founder of Honey
`
`A coupon company for the web is not a new idea. But Ryan Hudson, who has
`spent over a decade building companies, has found a way to wow investors.
`
`In 2005, Hudson was featured in Businessweek's "Top Young Entrepreneurs
`Of Tech" alongside Mark Zuckerberg. He's been creating businesses for nearly
`https://www.businessinsider.com/coupon-startup-honey-finds-discount-codes-on-checkout-pages-and-wows-investors-2013-1
`
`1/4
`
`Honey Science Corp.
`Exhibit 2007
`RetailMeNot v. Honey
`IPR2019-01565
`Ex. 2007-0001
`
`
`
`11/17/2019
`Coupon Startup 'Honey' Finds Discount Codes On Checkout Pages And Wows Investors - Business Insider
`a decade including four in the past year or two. But he says he's never seen one
`take off like his latest venture, Honey.
`
`Honey is a Chrome extension that surfs the web for discounts at the exact
`moment you're checking out of an e-commerce store.
`
`Before you blow it off, let us explain.
`
`Upon check-out, most e-commerce sites ask if you have a promo code. That's
`when you realize you're getting ripped off. Many people open a second
`browser window and hunt for a discount code before making the purchase.
`The first search result is usually RetailMeNot, a coupon code site. Then they
`have to dig through a list of suggested codes, many of which no longer work.
`Most come up empty handed and they may be so discouraged, they never
`complete their purchase.
`
`But if you install Honey, Honey does that extra coupon-hunting work for you
`without ever leaving the store's site.
`
`Next to the promo code bar, a golden Honey bar will appear that says "Find
`Savings." It surfs the web for discount codes and tries multiple ones in just a
`few seconds.
`
`https://www.businessinsider.com/coupon-startup-honey-finds-discount-codes-on-checkout-pages-and-wows-investors-2013-1
`
`2/4
`
`Ex. 2007-0002
`
`
`
`11/17/2019
`
`Coupon Startup 'Honey' Finds Discount Codes On Checkout Pages And Wows Investors - Business Insider
`
`If it doesn't work, you know you're not missing out on anything. And if it does
`work, then you're happy you tried.
`
`Honey launched just before Thanksgiving. One of its bug testers on
`Mechanical Turk was so excited about the product, he leaked it to Reddit in
`advance. It took off and Hudson's team held its breath, hoping Honey
`wouldn't crash.
`
`Now Honey has 125,000 installs, all on Chrome, and 97,000 of those are
`actively using it every week. Honey works on more than 400 sites, and it has
`hundreds of other e-commerce companies back-logged (there's only so much
`
`https://www.businessinsider.com/coupon-startup-honey-finds-discount-codes-on-checkout-pages-and-wows-investors-2013-1
`
`3/4
`
`Ex. 2007-0003
`
`
`
`11/17/2019
`Coupon Startup 'Honey' Finds Discount Codes On Checkout Pages And Wows Investors - Business Insider
`Hudson and his one other full-time employee can do). Hudson says it's one of
`the Chrome store's top ten apps with little to no marketing support. His
`Chrome extension has already saved users more than $108,000.
`
`"The type of traffic we're seeing is hugely organic," Hudson says. "It's actual
`word of mouth marketing. People are typing in our url directly."
`
`Hudson is currently raising a round of financing and investors seem to be
`impressed. Hudson says he was in San Francisco last week and nine out of
`nine investor meetings were successful. As in, each angel or institutional
`investor either committed money on the spot, or scheduled a second meeting
`with other partners in the firm.
`
`Investors might like Honey, but we're not sure e-commerce sites will. They're
`probably happy to have their discount codes hidden. But Hudson thinks there
`are enough benefits that they might like Honey. For one, it keeps people from
`leaving checkout pages. In addition, sites pay coupon sites to refer traffic to
`them. But very few people actually start their shopping experience on sites like
`RetailMeNot. So the lead-generation fees e-commerce sites pay are often
`unnecessary.
`
`While Honey is busy saving people money, it isn't quite sure how it will turn a
`profit. It doesn't take a cut of any of the money people save. Maybe someday it
`will. All Hudson is sure of is that he should be putting gas on this fire.
`
`"Nothing I've launched has ever hit like this," he says.
`
`https://www.businessinsider.com/coupon-startup-honey-finds-discount-codes-on-checkout-pages-and-wows-investors-2013-1
`
`4/4
`
`Ex. 2007-0004
`
`
Accessing this document will incur an additional charge of $.
After purchase, you can access this document again without charge.
Accept $ Charge
Still Working On It
This document is taking longer than usual to download. This can happen if we need to contact the court directly to obtain the document and their servers are running slowly.
Give it another minute or two to complete, and then try the refresh button.
A few More Minutes ... Still Working
It can take up to 5 minutes for us to download a document if the court servers are running slowly.
Thank you for your continued patience.
This document could not be displayed.
We could not find this document within its docket. Please go back to the docket page and check the link. If that does not work, go back to the docket and refresh it to pull the newest information.
Your account does not support viewing this document.
You need a Paid Account to view this document. Click here to change your account type.
Your account does not support viewing this document.
Set your membership
status to view this document.
With a Docket Alarm membership, you'll
get a whole lot more, including:
- Up-to-date information for this case.
- Email alerts whenever there is an update.
- Full text search for other cases.
- Get email alerts whenever a new case matches your search.
One Moment Please
The filing “” is large (MB) and is being downloaded.
Please refresh this page in a few minutes to see if the filing has been downloaded. The filing will also be emailed to you when the download completes.
Your document is on its way!
If you do not receive the document in five minutes, contact support at support@docketalarm.com.
Sealed Document
We are unable to display this document, it may be under a court ordered seal.
If you have proper credentials to access the file, you may proceed directly to the court's system using your government issued username and password.
Access Government Site
