TREWS
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`ROSS A. MALAGA, Ph.D.
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`SUMMARY:
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`Dr. Malaga has over 20 years of experience in the information systems field as a consultant,
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`entrepreneur, and educator. He is regarded as a leading expert in the areas of search engine
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`optimization (SEO), equity crowdfunding, online teaching, and e-commerce. Dr. Malaga has
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`published extensively in peer reviewed journals, presented at the top conferences, and has
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`written a textbook. He has a broad experience in curriculum development and teaching in hybrid
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`and online formats. He is often called upon to provide consulting services, expert witness
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`testimony and media interviews.
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`EDUCATION:
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`1998 Ph.D. in Information Systems, George Mason University, Fairfax, VA
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`1994 MS in Information Systems Technology, George Washington University,
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`Washington, DC
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`1989 B.A. in Political Science, American University, Washington, DC
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`RECENT EXPERIENCE:
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`Professor of Management Information Systems & Entrepreneurship
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`09/12-Present
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`09/05 -09/12
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`Associate Professor of Management Information Systems
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`School of Business, Montclair State University
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`• F acuity Lead -Online MBA Program (2015 -Present)
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`o Part of team that developed the overall curriculum and delivery model
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`and delivery of the first courseo Piloted the development
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`prior to deliveryo Responsible for reviewing all courses
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`design teamthe faculty and instructional o Primary liaison between
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`o Part of the team that wrote and evaluated the RFP for an OPM partner
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`• Academic Director for the Feliciano Center for Entrepreneurship
`(2012 -present)
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`o Responsible for the development of the entrepreneurship concentration (Fall 2018)
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`minor (Fall 2016)of the entrepreneurship o Responsible for the development
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`coursesimprovement of all entrepreneurship o Oversee the continuous
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`to externalInnovation Academy training o Part of team that developed and delivered
`clients
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`Ex. 2018-0001
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`Honey Science Corp.
`Exhibit 2018
`RetailMeNot v. Honey
`IPR2019-01565
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`

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`o Involved with course and faculty scheduling
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`• Department Chair-Information and Operations Management Dept. (2012 - 2013)
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`MIS curriculumo Revised undergraduate
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`boardo Expanded the advisory
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`• Member of MBA revision team
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`• TechLaunch (technology accelerator mentor)
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`• Management Information Systems (undergraduate and MBA) - developed and taught in
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`• Startup Business Model (undergraduate and MBA) -lead developer and taught in traditional
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`• Pitch and Launch Your Startup (undergraduate and MBA) - lead developer and taught in
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`• Solving Wicked Business Problems (MBA) -developed and taught in traditional format
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`Courses Developed and Taught
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`• E-commerce (undergraduate and MBA) -developed and taught online
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`traditional and hybrid formats
`• Web Development (undergraduate)-developed and taught online
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`• Managing Emerging Technologies (MBA) -developed and taught in traditional format
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`• Business Lessons from Steve Jobs (MBA)-developed and taught in traditional format
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`• Project Management (undergraduate and MBA) -developed and taught online and hybrid
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`• Entrepreneurial Mindset (undergraduate and MBA) -lead developer and taught in traditional
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`and hybrid formats
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`traditional and hybrid formats
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`04/09 -Present Expert Witness Services
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`• Provide expert witness services in the areas of e-commerce, search engine optimization, and
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`pay-per-click advertising in the following cases:
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`support for the defendant
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`litigation support, and deposition for the plaintiff
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`support for the plaintiffo Rick Woods v Google -litigation
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`and litigationreport Inc. - expert witness o Margae, Inc.v Clear Link Technologies,
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`witness report,o Vcom International Multimedia Corp. v Brian Robert Gluck -expert
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`01/96-Present President, RAM Enterprises, Randolph, NJ
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`• Provide Web development, search engine optimization (SEO), pay-per-click (PPC)
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`marketing (AdWords, Bing, Facebook), and social media marketing to SMEs and Fortune
`500 companies
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`• Build and run various Websites and online retail companies
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`Ex. 2018-0002
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`

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`JOURNAL PUBLICATIONS:
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`6.Malaga, R. (2014). Do Web Privacy Policies Still Matter? Academy of Information and
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`1.Mamonov, S., Malaga, R. (2018). Success factors in Title III equity crowdfunding in the
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`United States. Electronic Commerce Research and Applications, 27 (Jan. -Feb. 2018, pp.
`65-73.
`2.Mamonov, S., Malaga, R., & Rosenblum, J (2017). An Exploratory Analysis of Title II
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`Equity Crowdfunding Success. Venture Capital, 19(3), pp. 269-256.
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`3.Zhang, Y., Malaga, R., Nunez, E. (2017). Startup Valley: Platform Strategy in Equity
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`Crowdfunding. Ivey Cases, case 9B 17M039 and teaching note 8B 17M039.
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`4.Malaga. R. (2016). Digital Micro Entrepreneurship a Preliminary Analysis -Case Studies
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`from the Gig Economy. Journal of Business and Economics, 7 (9), pp. 1469-76.
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`5.Malaga. R. (2015). Using Nuisance Telephone Denial of Service to Combat Online Sex
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`Trafficking. Open Journal of Information Systems, 2(1 ), 1-8.
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`Management Sciences Journal, 17(1).
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`7.Malaga, R. (2012). Responding To State Sales Tax Laws For Online Retailers -A Case
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`Study Of Amazon Taxes And The States. Journal of Applied Business Research, 28(6),
`1229-1236.
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`Case Studies, 6(5).
`9.Malaga, R., Montano, B., Porter, D., Ord, K. (2010). A New Approach to End-of-Auction
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`Models to Curb Sniping. Journal of the Operations Research Society, 61(8), 1265-1272(8).
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`10.Malaga, R. (2010). Choosing a Wiki Platform for Student Projects -Lessons Learned.
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`Contemporary Issues in Education Research, 3(2), 49-54.
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`Business Case Studies, 5(5), 99-106.
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`Review of Business Research, 9(1), 132-139.
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`International Journal of Electronic Commerce, 13(3 ), 71-94.
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`14.Malaga, R. (2009). Taxing E-Commerce Affiliates -The Potential Impact of New York
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`State's "Amazon Tax". Journal of Applied Business Research, 25(4), 31-35.
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`15.Malaga, R. (2008). A classification method for reputation mechanisms in electronic markets.
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`Review of Business Research, 8(1), 21-32.
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`Hat techniques. Communications of the ACM, 51(12), 147-150.
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`17.Malaga, R. (2007). The New Marketing Intermediaries -A multiple case study of three new
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`E-business models. Journal of Academy of Business and Economics, 7(3), 158-164.
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`12.Malaga, R. (2009). Web 2.0 Techniques for Search Engine Optimization -Two case studies.
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`8.Malaga, R., Subramanian, R. (2010). Classy Delicates: A Case Study. Journal of Business
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`11.Malaga, R., Subramanian, R. (2009). Peter and Elaine Moss -Franchisees. Journal of
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`13.Stewart, K., Malaga, R. (2009). Contrast and Assimilation Effects on Consumers' Trust.
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`16.Malaga, R. (2008). Worst Practices in Search Engine Optimization" An overview of Black
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`Ex. 2018-0003
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`18.Malaga, R. (2007). The Value of Search Engine Optimization" An action research project at
`a new e-commerce site.
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`Journal of E-commerce in Organizations, 5(3), 69-83.
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`19.Montano, B., Malaga, R. (2002). A weighted sum genetic algorithm to support multiple
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`party, multiple objective negotiations
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`IEEE Transactions on Evolutionary Computing, 6(4),
`1-13.
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`20.Malaga, R. (2002). Additional methods when using email for teaching.
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`the ACM, 45(8), 25-27.
`21.Malaga, R. (2001). Consumer costs in electronic commerce: an empirical examination of
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`electronic versus traditional markets.
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`Journal of Organizational Computing and Electronic
`47-58.
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`Commerce, 11(1),
`22.Malaga, R., Malaga, S. (2001). The tax reporting requirements and policies of Web-based
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`knowledge networks.
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`Quarterly Journal of Electronic Commerce, 1(4), 279-287.
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`23.Malaga, R., Montano, B. (2001). Toward Web-based knowledge marts.
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`Quarterly Journal of
`2(3), 253-262.
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`Electronic Commerce,
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`solutions.
`403-417.
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`Electronic Commerce Research(!),
`25.Malaga, R. (2000). The effect of stimulus modes and associative distance in individual
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`creativity support systems.
`125-141.
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`Decision Support Systems, 29(2),
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`24.Malaga, R. (2001). Web-based reputation management systems: problems and suggested
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`Communications of
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`CONFERENCE PROCEEDINGS
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`Success Factors in Title II Equity Crowdfunding in the
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`R. (2017). 1.Mamonov, S., Malaga,
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`Boston, United States. MA: AMCIS 2017. Refereed
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`& Rosenblum, J. (2017). 2.Malaga, RA, Mamonov, S.,
`Gender Differences in Equity
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`Philadelphia, PA: United States Association for
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`Crowdfunding: An exploratory Analysis.
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`Small Business and Entrepreneurship (USASBE).
`Referred
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`R. A, & Rosenblum, J. (2017).
`3.Mamonov, S., Malaga,
`An Exploratory Analysis of Title II
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`In Hawaii International Conference on System Sciences.
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`Crowdfunding Success.
`Referred
`4.Zhang, Y., Malaga, R., Nunez, E. (2016).
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`Racing to the Top -A Case on Competition and
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`Proceedings of the 14th International Conference of the
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`Strategy in Crowd Equity Platforms.
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`Society for Global Business & Economic Development
`R. (2016).
`5.Malaga,
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`Digital Micro Entrepreneurship a Preliminary Analysis -Case studies
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`United States Association for Small Business and Entrepreneurship
`from the gig economy.
`(USABE).
`Referred
`6.Zhang, Y., Malaga, R., Nunez, E. (2015).
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`Daryl Bryant and his Startup Valley -A Case on
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`United States Association for Small Business and Entrepreneurship
`Crowd Equity Platforms.
`(USASBE).
`Referred
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`7.Malaga, R., Koppel, N. (2012).
`Philadelphia,
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`Choosing a Video Format for Online Teaching.
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`PA: Eastern Academy of Management Conference.
`Refereed
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`Ex. 2018-0004
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`

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`13.Malaga, R. (2008). Peter and Elaine Moss -Franchisees. Baltimore, MD: Decision Sciences
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`8. Allyn, M., Malaga, R., Misra, R. (2011). Using E-Commerce to Teach Entrepreneurship in a
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`Classroom -A Case Study (vol. 2, pp. 87-93). Mumbai: Indian Insitute of Technology
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`Mumbai. Refereed
`R., Malaga, R. (2010). Wikipedia: Issues and Analysis of its Slowing
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`9.Allyn, M., Misra,
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`Growth (vol. 2010, pp. 5). Oakdale, Long Island, New York: Northeast Business and
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`Economics Association. Refereed
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`10.Malaga, R. (2009). Choosing a Wiki Platform for Student Projects-Lessons Learned. Las
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`Vegas, NV: Clute College Teaching and Leaming Conference.
`11.Malaga, R., Peterson, R., Shifrina, F. (2009). Institutional and Administrative Impediments to
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`Developing an Online MBA Program -A Case Study. Orlando, FL: International Academy of
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`Business and Public Administration Disciplines. Refereed
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`12.Malaga, R., Peterson, R., Shifrina, F. (2008). Institutional and Administrative Impediments to
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`Developing an Online MBA Program -A Case Study. Atlantic City, NJ: American Institute
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`of Higher Education. Refereed
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`Institute Conference. Refereed
`14.Malaga, R. (2008). Student Perceptions ofWiki Use for Group Projects. Las Vegas, NV:
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`Proceedings of the International Academy of Business and Economics Conference 2008.
`Refereed
`15.Malaga, R. (2008). Taxing E-Commerce Affiliates -The Potential Impact Of New York
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`State's "Amazon Tax". Las Vegas, NV: Proceedings of the International Academy of
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`Business and Economics Conference 2008. Refereed
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`of Management Conference. Refereed
`17.Malaga, R. (2008). Using Wikis for Student Collaboration -A case study. Orlando, FL:
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`International Academy of Business and Public Administration Conference. Refereed
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`18.Malaga, R. (2007). The New Marketing Intermediaries -A multiple case study of three new
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`E-business models. Las Vegas, NV: International Academy of Business and Economics
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`Conference. Refereed
`19.Malaga, R. (2006). The Retaliatory Feedback Problem -Evidence from eBay and a proposed
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`solution. Washington, DC: Information Resources Management Association Conference
`2006. Refereed
`20.Malaga, R. (2006). The Value of Search Engine Optimization -A case study of a new e­
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`commerce Web site. Washington, DC: Information Resources Management Association
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`Conference 2006. Refereed
`21.Montano, B., Porter, D., Malaga, R., Ord, K. (2005). Enhanced Reputation Scoringfor
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`Online Auctions. Las Vegas, NV: International Conference on Information Systems.
`Refereed
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`16.Malaga, R., Subramanian, R. (2008). Classy Delicates. Washington, DC: Eastern Academy
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`Ex. 2018-0005
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`

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`23.Malaga, R., Stewart, K. (2003). Links are Everywhere: Effects of Web-based Groupings on
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`22.Montano, B., Malaga, R. (2003). Incentives: Getting People to Participate in Web Based
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`Knowledge Networks. Philadelphia, PA,: Information Resources Management Association
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`International Conference.
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`Trust Transfer. International Conference on Information Systems.
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`24.Malaga, R., Montano, B. (2000). A co-evolutionary approach to strategy design for decision
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`makers in complex negotiation situations (pp. 908-918). Maui, HI: 33rd Annual Hawaii
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`International Conference on Systems Sciences.
`25.Malaga, R., Foley, P., Khoo, L., Jayawardhena, C. (2000). Internet and electronic commerce
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`use: a three country comparison (pp. 26). Memphis, TN: First Annual Global Information
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`Technology World Conference.
`26.Malaga, R., Wertz, N. (2000). The use of Reputation Mechanisms in Electronic Commerce:
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`An Empirical Investigation. Americas Conference on Information Systems. Refereed
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`27.Malaga, R. (2000). Using A Course Web Site to Enhance Traditional Lecture Style Courses:
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`A Case StudyandApproachfor Site Development(pp. 293-306). Hershey, PA: Web-Based
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`Learning & Teaching Technologies: Opportunities and Challenges.
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`BOOKS:
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`Malaga, R. "Information Systems Technology", Prentice-Hall, 2004
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`BOOK CHAPTERS:
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`1.Malaga, R. (2010). Search Engine Optimization -Black and White Hat Approaches (vol. 78,
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`pp. Chapter 1). Advances in Computers.
`R. (2008). The Retaliatory Feedback Problem -Evidence from eBay and a proposed
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`2.Malaga,
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`solution. Hersey, PA: Information Systems Research: Public and Private Sector Applications.
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`R. (2008). The Value of Search Engine Optimization -An action research project at
`3.Malaga,
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`a new e-commerce site (pp. 1115-1129). Hersey, PA: Electronic Commerce: Concepts,
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`Methodologies, Tools and Applications.
`4.Malaga, R. "Using A Course Web Site to Enhance Traditional Lecture Style Courses: A
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`Case Study and Approach for Site Development", Web-Based Learning
`& Teaching
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`Technologies: Opportunities and Challenges, A. K. Aggarwal, Editor, Hershey, PA, 2000, p.
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`293-306.
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`INVITED TALKS:
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`• Research Field Insights: Understanding Vocabulary and Search Patterns Used by "Johns" in
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`Human Trafficking -with Nicole Bryan and Sasha Poucki, March 6, 2013, Rutgers
`University
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`Ex. 2018-0006
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`• A Classification Method for Web-based Knower Organizations, November 30, 2001, at
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`• The Value of Search Engine Optimization -An action research project at a new e-commerce
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`Web site, November 5, 2006 at New Jersey Institute of Technology
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`Georgetown University
`• Computers and Creativity: Developing systems that enhance human creativity, March 30,
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`1999, at the Human Computer Interaction Lab, University of Maryland, College Park
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`GRANTS
`• Microsoft Research (with Nicole Bryan) "Understanding the Mindset, Vocabulary and
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`Search patterns used by 'johns' when using Networked Technologies in Procuring Victims of
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`Sex Trafficking" -$110,000
`• Montclair State University Grant Proposal Development Grant -$3,000
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`• Smith Technology Initiative "Using ERP and CRM software in the classroom" -$8,000
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`• Smith Technology Initiative, w/ Galit Shmueli "Instructional Innovation and Enhancement
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`with Technology -The Use of "Clickers" in the Classroom: A pilot project"
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`• Microsoft -Software grant for Great Plains ERP
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`• Salesforce.com -License for 10 user professional edition
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`SERVICE ACTIVITIES:
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`Professional Service
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`• Associate Editor for Information Resources Management Journal
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`• Editorial review board for the Journal of Electronic Commerce in Organizations
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`• Editorial review board for the International Journal of Mobile and Blended Learning
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`• Reviewer for Transactions on the Web
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`• Reviewer for the International Journal of Electronic Commerce
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`• Reviewer for the International Journal of Electronic Business
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`• Reviewer for the Journal of End User Computing
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`• Reviewer for the Journal of Electronic Commerce Research
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`• Reviewer for Information Technology and Management
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`• Reviewer for the International Journal of Human Computer Interaction
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`• Reviewer for The DATA BASE for Advances in Information Systems
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`• Reviewer for Information Resource Management Association Conference (1999 and
`2000)
`• Placement chair for ICIS 2004
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`• Program committee member for IRMA 2003 & 2004
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`• Session Chair -Creativity in Information Systems Track, 32nd Hawaii International
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`Conference on Systems Science
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`Hawaii International Conference on Systems Science
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`• Co-Mini-Track Chair (with B. Massetti) -Creativity in Information Systems Track, 33rd
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`Ex. 2018-0007
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`

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`Institutional Service
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`• Chair of the Dean Search Committee (2014)
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`• Served on the Leaming Management Systems task force
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`• Served on Provost's Task Force on Online Teaching
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`• Chair of departmental curriculum committee
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`• Served on MBA curriculum revision committee
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`• Served on departmental search committee
`• Administrator for departmental Microsoft Academic Alliance program
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`• Co - advisor to the Information Systems Society (Smith School of Business)
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`• Served as a member of the teaching enhancement committee
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`Freddie Mac
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`degree
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`• Developed, taught, and served as advisor for executive electronic commerce certificate at
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`• Partially responsible for the development of the UMBC Flexible Master's (Web-based)
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`• Served on the advisory board for the Institute for Global Electronic Commerce
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`PREVIOUS EXPERIENCE
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`Teaching Professor of Management Information Systems
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`01/01 -09/05
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`Robert H. Smith School of Business, University of Maryland
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`Courses Taught
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`• Introduction to Programming (undergraduate)
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`• Strategic Information Systems (MBA)
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`• Electronic Commerce (MBA)
`• Introduction to Management Information Systems (undergraduate)
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`• Corporate Transformation Through Information Technology (MBA)
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`Assistant Professor of Information Systems
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`08/98 -01/01
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`University of Maryland, Baltimore County
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`Courses Taught
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`• Seminar in Electronic Commerce (graduate) - developed and taught traditional and online
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`• Structured Systems Analysis and Design (undergraduate)
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`• Decision Support Systems (graduate)
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`01/97-8/98
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`Visiting Instructor of Management Information Systems
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`School of Management, George Mason University
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`01/96-8/98
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`Instructor of Information Systems and Software Engineering
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`Ex. 2018-0008
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`School of Information Technology and Engineering, George Mason
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`University
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`• Seminar in Electronic Commerce (undergraduate) -developed and taught traditional and
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`Courses Taught
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`online
`• Introduction to Database Management (undergraduate)
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`• Computer Systems for Management (undergraduate and MBA)
`• Computer Systems Analysis and Design (undergraduate)
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`• Computer Architecture and Operating Systems (undergraduate and graduate)
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`11/93-1/97 Senior Information Engineer
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`Anteon Corporation, Fairfax VA
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`• Served as project manager on various government smart card projects.
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`• Served as technical advisor to Department of Defense cardiologists.
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`• Provided systems analysis and design consulting
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`• Facilitated business process reengineering efforts
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`• Developed Websites for Department of Defense programs
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`Ex. 2018-0009
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