TREWS
`
`ROSS A. NLALAGA, Ph.D.
`
`SUMlVLARY:
`
`Dr. Malaga has over 20 years of experience in the information systems field as a consultant,
`
`entrepreneur, and educator. He is regarded as a leading expert in the areas of search engine
`
`optimization (SEO), equity crowdfunding, online teaching, and e-commerce. Dr. Malaga has
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`published extensively in peer reviewed journals, presented at the top conferences, and has
`
`written a textbook. He has a broad experience in curriculum development and teaching in hybrid
`
`and online formats. He is often called upon to provide consulting services, expert witness
`
`testimony and media interviews.
`
`EDUCATION:
`
`1998
`
`1994
`
`Ph.D. in Information Systems, George Mason University, Fairfax, VA
`
`MS in Information Systems Technology, George Washington University,
`
`Washington, DC
`
`1989
`
`BA. in Political Science, American University, Washington, DC
`
`RECENT EXPERIENCE:
`
`09/12 — Present
`
`Professor of Management Information Systems & Entrepreneurship
`
`09/05 — 09/12
`
`Associate Professor of Management Information Systems
`
`School of Business, Montclair State University
`
`0 Faculty Lead — Online MBA Program (2015 — Present)
`
`0 Part of team that developed the overall curriculum and delivery model
`
`0 Piloted the development and delivery of the first course
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`0 Responsible for reviewing all courses prior to delivery
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`0 Primary liaison between the faculty and instructional design team
`
`0 Part of the team that wrote and evaluated the RFP for an OPM partner
`
`0 Academic Directorfor the Feliciano Centerfor Entrepreneurship (2012 , present)
`
`0 Responsible for the development of the entrepreneurship concentration (Fall 2018)
`
`o Responsible for the development of the entrepreneurship minor (Fall 2016)
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`o Oversee the continuous improvement of all entrepreneurship courses
`
`0 Part of team that developed and delivered Innovation Academy training to external
`clients
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`o
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`Involved with course and faculty scheduling
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`Department Chair — Information and Operations Management Dept. (2012 — 2013)
`
`0 Revised undergraduate MIS curriculum
`
`0 Expanded the advisory board
`Member of MBA revision team
`
`TechLaunch (technology accelerator mentor)
`
`Courses Developed and Taught
`
`E-commerce (undergraduate and MBA) — developed and taught online
`
`Management Information Systems (undergraduate and MBA) — developed and taught in
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`traditional and hybrid formats
`
`Web Development (undergraduate) — developed and taught online
`
`Managing Emerging Technologies (MBA) — developed and taught in traditional format
`
`Business Lessons from Steve Jobs (MBA) — developed and taught in traditional format
`
`Project Management (undergraduate and MBA) - developed and taught online and hybrid
`
`Entrepreneurial Mindset (undergraduate and MBA) — lead developer and taught in traditional
`format
`
`Startup Business Model (undergraduate and MBA) — lead developer and taught in traditional
`
`and hybrid formats
`
`Pitch and Launch Your Startup (undergraduate and MBA) — lead developer and taught in
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`traditional and hybrid formats
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`Solving Wicked Business Problems (MBA) — developed and taught in traditional format
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`04/09 — Present
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`Expert Witness Services
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`Provide expert witness services in the areas of e-commerce, search engine optimization, and
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`pay-per-click advertising in the following cases:
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`0 Margae, Inc.v Clear Link Technologies, Inc. — expert Witness report and litigation
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`support for the defendant
`
`0 Vcom Intemational Multimedia Corp. v Brian Robert Gluck — expert Witness report,
`
`litigation support, and deposition for the plaintiff
`
`0 Rick Woods v Google — litigation support for the plaintiff
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`01/96 — Present
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`President, RAM Enterprises, Randolph, NJ
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`Provide Web development,
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`search engine optimization (SEO), pay-per-click (PPC)
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`marketing (AdWords, Bing, Facebook), and social media marketing to SMEs and Fortune
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`500 companies
`
`Build and run various Websites and online retail companies
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`Two Tap
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`JOURNAL PUBLICATIONS:
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`. Mamonov, S., Malaga, R. (2018). Success factors in Title III equity crowdfunding in the
`
`United States. Electronic Commerce Research and Applications, 27 (Jan. — Feb. 2018, pp.
`65-73.
`
`Mamonov, S., Malaga, R, & Rosenblum, J (2017). An Exploratory Analysis of Title II
`
`Equity Crowdfunding Success. Venture Capital, 19(3), pp. 269-256.
`
`. Zhang, Y., Malaga, R., Nunez, E. (2017). StartupValley: Platform Strategy in Equity
`
`Crowdfunding. Ivey Cases, case 9B17M039 and teaching note 8B17M039.
`
`Malaga. R. (2016). Digital Micro Entrepreneurship a Preliminary Analysis — Case Studies
`
`from the Gig Economy. Journal ofBusiness and Economics, 7(9), pp. 1469-76.
`
`Malaga. R. (2015). Using Nuisance Telephone Denial of Service to Combat Online Sex
`
`Trafficking. Open Journal ofInformation Systems, 2(1), 1—8.
`
`Malaga, R. (2014). D0 Web Privacy Policies Still Matter? Academy ofInformation and
`
`Management Sciences Journal, 17(1).
`
`Malaga, R. (2012). Responding To State Sales Tax Laws For Online Retailers — A Case
`
`Study Of Amazon Taxes And The States. Journal ofApplied Business Research, 28(6),
`1229-1236.
`
`Vlalaga, R., Subramanian, R. (2010). Classy Delicates: A Case Study. Journal ofBusiness
`
`Case Studies, 6(5).
`
`Vlalaga, R., Montano, B., Porter, D., 0rd, K. (2010). A New Approach to End-of—Auction
`
`Vlodels to Curb Sniping. Journal of the Operations Research Society, 61(8), 1265-1272(8).
`
`Vlalaga, R. (2010). Choosing a Wiki Platform for Student Projects — Lessons Learned.
`
`Contemporary Issues in Education Research, 3 (2), 49-54.
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`Vlalaga, R., Subramanian, R. (2009). Peter and Elaine Moss - Franchisees. Journal of
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`Business Case Studies, 5(5), 99-106.
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`10.
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`Vlalaga, R. (2009). Web 2.0 Techniques for Search Engine Optimization - Two case studies.
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`Review ofBusiness Research, 9(1), 132-139.
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`Stewart, K, Malaga, R. (2009). Contrast and Assimilation Effects on Consumers’ Trust.
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`International Journal ofElectronic Commerce, 13(3), 71-94.
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`Malaga, R. (2009). Taxing E-Commerce Affiliates —The Potential Impact of New York
`
`State’ s “Amazon Tax”. Journal ofApplied Business Research, 25(4), 31—35.
`
`Malaga, R. (2008). A classification method for reputation mechanisms in electronic markets.
`
`Review ofBusiness Research, 8(1), 21-32.
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`Malaga, R. (2008). Worst Practices in Search Engine Optimization ” An overview of Black
`
`Hat techniques. Communications of the ACA/I, 51 (12), 147-150.
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`Malaga, R. (2007). The New Marketing Intermediaries — A multiple case study of three new
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`E-business models. Journal ofAcademy ofBusiness and Economics, 7(3), 158-164.
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`Two Tap
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`Malaga, R. (2007). The Value of Search Engine Optimization ” An action research project at
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`a new e-commerce site. Journal ofE—commerce in Organizations, 5(3), 69-83.
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`Montano, B., Malaga, R. (2002). A weighted sum genetic algorithm to support multiple
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`party, multiple objective negotiations. IEEE Transactions on Evolutionary Computing, 6(4),
`1-13.
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`Malaga, R. (2002). Additional methods when using email for teaching. Communications of
`
`the ACM, 45(8), 25—27.
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`Malaga, R. (2001). Consumer costs in electronic commerce: an empirical examination of
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`electronic versus traditional markets. Journal of Organizational Computing and Electronic
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`Commerce, 11(1), 47-58.
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`Malaga, R., Malaga, S. (2001). The tax reporting requirements and policies of Web-based
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`knowledge networks. Quarterly Journal ofElectronic Commerce, 1 (4), 279-287.
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`Malaga, R., Montano, B. (2001). Toward Web-based knowledge marts. Quarterly Journal of
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`Electronic Commerce, 2(3), 253-262.
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`Malaga, R. (2001). Web-based reputation management systems: problems and suggested
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`solutions. Electronic Commerce Research(1), 403-417.
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`Malaga, R. (2000). The effect of stimulus modes and associative distance in individual
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`creativity support systems. Decision Support Systems, 29(2), 125-141.
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`CONFERENCE PROCEEDH‘IGS
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`l. Mamonov, S., Malaga, R. (2017). Success Factors in Title 1] Equity Crowdfunding in the
`
`United States. Boston, MA: AMCIS 2017. Refereed
`
`Malaga, R.A., Mamonov, S, & Rosenblum, J. (2017). Gender Differences in Equity
`
`Crowdfunding: An exploratory Analysis. Philadelphia, PA: United States Association for
`
`Small Business and Entrepreneurship (USASBE). Referred
`
`. Mamonov, S., Malaga, R. A., & Rosenblum, J. (2017). An Exploratory Analysis of Title II
`
`Crowdfunding Success. In Hawaii International Conference on System Sciences. Referred
`
`Zhang, Y, Malaga, R., Nunez, E. (2016). Racing to the Top - A Case on Competition and
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`Strategy in Crowd Equity Platforms. Proceedings of the 14th International Conference of the
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`Society for Global Business & Economic Development.
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`Malaga, R. (2016). Digital Micro Entrepreneurship a Preliminary Analysis - Case studies
`
`from the gig economy. United States Association for Small Business and Entrepreneurship
`
`(USABE). Referred
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`Zhang, Y., Malaga, R., Nunez, E. (2015). Daryl Bryant and his StartupValley - A Case on
`
`Crowd Equity Platforms. United States Association for Small Business and Entrepreneurship
`
`(USASBE). Referred
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`Malaga, R., Koppel, N. (2012). Choosing a Video Formatfor Online Teaching. Philadelphia,
`
`PA: Eastern Academy of Management Conference. Refereed
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`Two Tap
`Exhibit 1005
`Page 004
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`Allyn, M., Malaga, R., Misra, R. (2011). Using E—Commerce to Teach Entrepreneurship in a
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`Classroom - A Case Study (vol. 2, pp. 87-93). Mumbai: Indian Insitute of Technology
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`Mumb ai. Refereed
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`Allyn, M., Misra, R., Malaga, R. (2010). Wikipedia: Issues and Analysis of its Slowing
`
`Growth (vol. 2010, pp. 5). Oakdale, Long Island, New York: Northeast Business and
`
`Economics Association. Refereed
`
`Malaga, R. (2009). Choosing a Wiki Platform for Student Projects , Lessons Learned. Las
`
`Vegas, NV: Clute College Teaching and Learning Conference.
`
`Malaga, R., Peterson, R., Shifrina, F. (2009). Institutional and Administrative Impediments to
`
`Developing an Online MBA Program - A Case Study. Orlando, FL: International Academy of
`
`Business and Public Administration Disciplines. Refereed
`
`Malaga, R., Peterson, R., Shifrina, F. (2008). Institutional and Administrative Impediments to
`
`Developing an Online MBA Program - A Case Study. Atlantic City, NJ: American Institute
`
`of Higher Education. Refereed
`
`Malaga, R. (2008). Peter and Elaine Moss - Franchisees. Baltimore, MD: Decision Sciences
`
`Institute Conference. Refereed
`
`Malaga, R. (2008). Student Perceptions of Wiki Use for Group Projects. Las Vegas, NV:
`
`Proceedings of the International Academy of Business and Economics Conference 2008.
`
`Refereed
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`Malaga, R. (2008). Taxing E—Commerce Afliliates iIhe Potential Impact OfNew York
`
`State’s “Amazon Tax”. Las Vegas, NV: Proceedings of the International Academy of
`
`Business and Economics Conference 2008. Refereed
`
`Malaga, R., Subramanian, R. (2008). Classy Delicates. Washington, DC: Eastern Academy
`
`of Management Conference. Refereed
`
`Malaga, R. (2008). Using Wikis for Student Collaboration 7A case study. Orlando, FL:
`
`International Academy of Business and Public Administration Conference. Refereed
`
`Malaga, R. (2007). The New Marketing Intermediaries 7A multiple case study of three new
`
`E—business models. Las Vegas, NV: International Academy of Business and Economics
`
`Conference. Refereed
`
`Malaga, R. (2006). The Retaliatory Feedback Problem - Evidence from eBay and a proposed
`
`solution. Washington, DC: Information Resources Management Association Conference
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`2006. Refereed
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`Malaga, R. (2006). The Value ofSearch Engine Optimization - A case study ofa new e-
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`commerce Web site. Washington, DC: Information Resources Management Association
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`Conference 2006. Refereed
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`Montano, B., Porter, D., Malaga, R., Ord, K. (2005). Enhanced Reputation Scoringfor
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`Online Auctions. Las Vegas, NV: International Conference on Information Systems.
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`10.
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`Refereed
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`Two Tap
`Exhibit 1005
`Page 005
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`22. Montano, B., Malaga, R. (2003). Incentives: Getting People to Participate in Web Based
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`Knowledge Networks. Philadelphia, PA,: Information Resources Management Association
`International Conference.
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`23. Malaga, R., Stewart, K. (2003). Links are Everywhere: Eflects of Web-based Groupings on
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`Trust Transfer. International Conference on Information Systems.
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`24. Malaga, R., Montano, B. (2000). A co-evolutionary approach to strategy design for decision
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`makers in complex negotiation situations (pp. 908-918). Maui, HI: 33rd Annual Hawaii
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`International Conference on Systems Sciences.
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`25. Malaga, R., Foley, P., Khoo, L., Jayawardhena, C. (2000). Internet and electronic commerce
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`use: a three country comparison (pp. 26). Memphis, TN: First Annual Global Information
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`Technology World Conference.
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`26. Malaga, R., Wertz, N. (2000). The use ofReputation Mechanisms in Electronic Commerce:
`
`An Empirical Investigation. Americas Conference on Information Systems. Refereed
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`27. Malaga, R. (2000). UsingA Course Web Site to Enhance Traditional Lecture Style Courses:
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`A Case Study and Approach for Site Development (pp. 293-306). Hershey, PA: Web-Based
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`Learning & Teaching Technologies: Opportunities and Challenges.
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`BOOKS:
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`Malaga, R. “Information Systems Technology”, Prentice-Hall, 2004
`
`BOOK CHAPTERS:
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`1. Malaga, R. (2010). Search Engine Optimization 4 Black and White Hat Approaches (vol. 78,
`
`pp. Chapter 1). Advances in Computers.
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`2. Malaga, R. (2008). The Retaliatory Feedback Problem - Evidence from eBay and a proposed
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`solution. Hersey, PA: Information Systems Research: Public and Private Sector Applications.
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`3. Malaga, R. (2008). The Value ofSearch Engine Optimization 4 An action research project at
`
`a new e—commerce site (pp. 1115—1129). Hersey, PA: Electronic Commerce: Concepts,
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`Methodologies, Tools and Applications.
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`4. Malaga, R. "Using A Course Web Site to Enhance Traditional Lecture Style Courses: A
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`Case Study and Approach for Site Development", Web-Based Learning & Teaching
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`Technologies.‘ Opportunities and Challenges, A. K. Aggarwal, Editor, Hershey, PA, 2000, p.
`293-306.
`
`INVITED TALKS:
`
`0 Research Field Insights: Understanding Vocabulary and Search Patterns Used by ”Johns” in
`
`Human Trafficking — with Nicole Bryan and Sasha Poucki, March 6, 2013, Rutgers
`
`University
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`Two Tap
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`o The Value of Search Engine Optimization — An action research project at a new e-commerce
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`Web site, November 5, 2006 at New Jersey Institute of Technology
`
`0 A Classification Method for Web-based Knower Organizations, November 30, 2001, at
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`Georgetown University
`
`0 Computers and Creativity: Developing systems that enhance human creativity, March 30,
`
`1999, at the Human Computer Interaction Lab, University of Maryland, College Park
`
`GRANTS
`
`. Microsoft Research (with Nicole Bryan) “Understanding the Mindset, Vocabulary and
`Search patterns used by ‘johns’ when using Networked Technologies in Procuring Victims of
`Sex Trafficking” - $110,000
`. Montclair State University Grant Proposal Development Grant — $3,000
`.
`Smith Technology Initiative “Using ERP and CRM software in the classroom” - $8,000
`0
`Smith Technology Initiative, w/ Galit Shmueli “Instructional Innovation and Enhancement
`with Technology — The Use of “Clickers” in the Classroom: A pilot project”
`0 Microsoft — Software grant for Great Plains ERP
`.
`Salesforcecom — License for 10 user professional edition
`
`SERVICE ACTIVITIES:
`
`Professional Service
`
`Associate Editor for Information Resources Management Journal
`Editorial review board for the Journal of Electronic Commerce in Organizations
`Editorial review board for the International Journal of Mobile and Blended Learning
`Reviewer for Transactions on the Web
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`Reviewer for the International Journal of Electronic Commerce
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`Reviewer for the International Journal of Electronic Business
`
`Reviewer for the Journal of End User Computing
`Reviewer for the Journal of Electronic Commerce Research
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`Reviewer for Information Technology and Management
`Reviewer for the International Journal of Human Computer Interaction
`
`Reviewer for The DATA BASE for Advances in Information Systems
`Reviewer for Information Resource Management Association Conference (1999 and
`2000)
`Placement chair for ICIS 2004
`
`Program committee member for IRMA 2003 & 2004
`
`Session Chair - Creativity in Information Systems Track, 32nd Hawaii International
`Conference on Systems Science
`Co-Mini-Track Chair (with B. Massetti) - Creativity in Information Systems Track, 33rd
`Hawaii International Conference on Systems Science
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`Two Tap
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`Institutional Service
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`Chair of the Dean Search Committee (2014)
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`Served on the Learning Management Systems task force
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`Served on Provost’s Task Force on Online Teaching
`
`Chair of departmental curriculum committee
`Served on MBA curriculum revision committee
`
`Served on departmental search committee
`Administrator for departmental Microsoft Academic Alliance program
`
`Co - advisor to the Information Systems Society (Smith School of Business)
`
`Served as a member of the teaching enhancement committee
`Developed, taught, and served as advisor for executive electronic commerce certificate at
`Freddie Mac
`
`0 Partially responsible for the development of the UMBC Flexible Master's (Web-based)
`degree
`Served on the advisory board for the Institute for Global Electronic Commerce
`
`0
`
`PREVIOUS EXPERIENCE
`
`01/01 — 09/05
`
`Teaching Professor of Management Information Systems
`
`Robert H. Smith School of Business, University of Maryland
`
`Courses Taught
`
`0
`
`0
`
`Introduction to Programming (undergraduate)
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`Strategic Information Systems (MBA)
`
`0 Electronic Commerce (MBA)
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`0
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`Introduction to Management Information Systems (undergraduate)
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`0 Corporate Transformation Through Information Technology (MBA)
`
`08/98 — 01/01
`
`Assistant Professor of Information Systems
`
`University of Maryland, Baltimore County
`
`Courses Taught
`
`0
`
`0
`
`Seminar in Electronic Commerce (graduate) — developed and taught traditional and online
`
`Structured Systems Analysis and Design (undergraduate)
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`0 Decision Support Systems (graduate)
`
`01/97 — 8/98
`
`Visiting Instructor of Management Information Systems
`
`School of Management, George Mason University
`
`01/96 — 8/98
`
`Instructor of Information Systems and Software Engineering
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`Two Tap
`Exhibit 1005
`Page 008
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`School of Information Technology and Engineering, George Mason
`
`University
`
`Courses Taught
`
`0
`
`0
`
`Seminar in Electronic Commerce (undergraduate) — developed and taught traditional and
`onhne
`
`Introduction to Database Management (undergraduate)
`
`0 Computer Systems for Management (undergraduate and MBA)
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`0 Computer Systems Analysis and Design (undergraduate)
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`0 Computer Architecture and Operating Systems (undergraduate and graduate)
`
`11/93 — 1/97
`
`Senior Information Engineer
`
`Anteon Corporation, Fairfax VA
`
`0
`
`Served as project manager on various government smart card projects.
`Served as technical advisor to Department of Defense cardiologists.
`
`Provided systems analysis and design consulting
`
`Facilitated business process reengineering efforts
`Developed Websites for Department of Defense programs
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`Two Tap
`Exhibit 1005
`Page 009
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