PTO/AIA/15 (03-13)
`Approved for use through 01/31/2014. 0MB 0651-0032
`U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
`Under U,e Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid 0MB control number
`I 144284.00001
`UTILITY
`I Heather Marie Fitzpatrick
`PATENT APPLICATION
`TRANSMITTAL
`System and Method for Providing Electronic
`Commerce Data
`Express Mail Label No. I
`
`Attorney Docket No.
`First Named Inventor
`
`Title
`
`(ONLY FOR NEW NONPROVISIONAL APPL/CATIONS UNDER
`37 CFR 1.53(B))
`
`APPLICATION ELEMENTS
`See MPEP chapter 600 concerning utility patent application contents.
`
`ADDRESS TO:
`
`Commissioner for Patents
`P.O. Box 1450
`Alexandria, VA 22313-1450
`ACCOMPANYING APPLICATION PAPERS
`
`10. D Assignment Papers
`
`(cover sheet & document(s))
`
`,~· of,..;,..
`
`11. D
`
`37 CFR 3. 73(c) Statement
`(when there is an assignee}
`
`D Power of Attorney
`
`12. D English Translation Document (if applicable)
`
`I
`
`I
`
`I
`
`I
`
`13. D
`
`Information Disclosure Statement
`(PTO/SB/08 or PT0-1449)
`
`D Copies of citations attached
`14. D Preliminary Amendment
`15. D Return Receipt Postcard
`16. D Certified Copy of Priority Document(s)
`17. D Nonpublication Request
`
`(MPEP § 503) (Should be specifically il9mized)
`
`(if foreign priority is claimed)
`
`Under 35 U.S.C. 122(b}(2}(B)(i). Applicant must attach form PTO/SB/35
`or equivalent.
`
`18. ~Other: Certification and request for prioritized
`examination under 37 CFR 1.102(e)
`
`1. D Fee Transmittal Form
`(PTO/SB/17 or equivalent}
`2. ~ Applicant asserts small entity status.
`See 37 CFR 1.27
`3. D Applicant certifies micro entity status. See 37 CFR 1.29.
`Applicant must attach form PTO/SB/15A or B or equivalent.
`4. ~ Specification
`28
`[Total Pages
`Both the claims and abstract must start on a new page.
`(See MPEP § 608.01 (a) for infonnation on the preferred arrangement)
`5. ~ Drawing(s) (35 U.S.C. 113)
`18
`2
`6. Inventor's Oath or Declaration
`[Total Pages
`(including substitute statements under 37 CFR 1.64 and assignments
`selVing as an oath or declaration under 37 CFR 1.63(e))
`a. ~ Newly executed (original or copy)
`b. DA copy from a prior application (37 CFR 1.63(d))
`7. ~ Application Data Sheet
`• See note below.
`See 37 CFR 1.76 (PTO/AIA/14 or equivalent}
`CD-ROM or CD-R
`in duplicate, large table, or Computer Program (Appendix)
`
`[Total Sheets
`
`8.
`
`D Landscape Table on CD
`a. D Computer Readable Form (CRF)
`b. D Specification Sequence Listing on:
`i. D CD-ROM or CD-R (2 copies); or
`c. D Statements verifying identity of above copies
`
`9. Nucleotide and/or Amino Acid Sequence Submission
`(if applicable, items a. - c. are required)
`
`ii. 0Paper
`
`*Note: (1) Benefit claims under 37 CFR 1.78 and foreign priority claims under 1.55 must be included in an Application Data Sheet (ADS).
`(2) For applications flied under 35 U.S.C. 111, the application must contain an ADS specifying the applicant If the applicant Is an
`assignee, person to whom the inventor is under an obligation to assign, or person who otherwise shows sufficient proprietary
`interest in the matter. See 37 CFR 1.46/bl.
`
`~ The address associated with Customer Number:
`
`19. CORRESPONDENCE ADDRESS
`29880
`
`OR D Correspondence address below
`
`Name
`
`Address
`
`City
`
`Country
`
`Signature
`
`Name
`(Print/Type)
`
`/Kenneth Ma 63,839/
`
`Kenneth Ma
`
`ACTNE 28949915vl 02/09/2015
`
`State
`
`Telephone
`
`Zip Code
`
`Email
`
`Date
`
`Registration No.
`(Attorney/Agent)
`
`February 9, 2015
`
`63,839
`
`Two Tap
`Exhibit 1 006
`Page 001
`
`

`

`Doc Code: TRACK1 .REQ
`Document Description: TrackOne Request
`
`PTO/AIA/424 (04-14)
`
`CERTIFICATION AND REQUEST FOR PRIORITIZED EXAMINATION
`UNDER37 CFR 1.102(e) (Page 1 of1)
`
`Heather Marie Fitzpatric
`
`INonprovisional Application
`
`Number (if known):
`
`I Not Yet Assigned
`
`System and Method for Providing Electronic Commerce Data
`
`First Named
`Inventor:
`Title of
`Invention:
`
`APPLICANT HEREBY CERTIFIES THE FOLLOWING AND REQUESTS PRIORITIZED EXAMINATION FOR
`THE ABOVE-IDENTIFIED APPLICATION.
`1. The processing fee set forth in 37 CFR 1.17(i)(1) and the prioritized examination fee set forth in
`37 CFR 1.17(c) have been filed with the request. The publication fee requirement is met because
`that fee, set forth in 37 CFR 1.1 B(d), is currently $0. The basic filing fee, search fee, and
`examination fee are filed with the request or have been already been paid. I understand that any
`required excess claims fees or application size fee must be paid for the application.
`I understand that the application may not contain, or be amended to contain, more than four
`independent claims, more than thirty total claims, or any multiple dependent claims, and that any
`request for an extension of time will cause an outstanding Track I request to be dismissed.
`3. The applicable box is checked below:
`
`2.
`
`I. 0 Original Application (Track One} - Prioritized Examination under§ 1.102(e}(1}
`
`i.
`
`(a) The application is an original nonprovisional utility application filed under 35 U.S.C. 111 (a).
`This certification and request is being filed with the utility application via EFS-Web.
`---OR---
`(b) The application is an original non provisional plant application filed under 35 U .S.C. 111 (a).
`This certification and request is being filed with the plant application in paper.
`
`ii. An executed inventor's oath or declaration under 37 CFR 1.63 or 37 CFR 1.64 for each
`inventor, or the application data sheet meeting the conditions specified in 37 CFR 1.53(f)(3)(i) is
`filed with the application.
`
`II. D Request for Continued Examination - Prioritized Examination under§ 1.102(e)(2}
`
`i. A request for continued examination has been filed with, or prior to, this form.
`ii.
`If the application is a utility application, this certification and request is being filed via EFS-Web.
`iii. The application is an original nonprovisional utility application filed under 35 U.S.C. 111 (a), or is
`a national stage entry under 35 U.S.C. 371.
`iv. This certification and request is being filed prior to the mailing of a first Office action responsive
`to the request for continued examination.
`v. No prior request for continued examination has been granted prioritized examination status
`under 37 CFR 1.102(e)(2).
`
`/Kenneth Ma 63,839/
`
`February 9, 2015
`
`Date
`Sianature
`Practitioner
`Name
`63,839
`Kenneth Ma
`Reaistration Number
`(PrintfTvoedl
`Note: This form must be signed in accordance with 37 CFR 1.33. See 37 CFR 1.4(d) for signature requirements and certifications.
`Submit multiple forms if more than one signature is required.•
`
`D *Totalof
`
`1
`
`forms are submitted.
`
`ACTIVE 28948624vl 02/09/2015
`
`Two Tap
`Exhibit 1 006
`Page 002
`
`

`

`Electronic Patent Application Fee Transmittal
`
`Application Number:
`
`Filing Date:
`
`Title of Invention:
`
`System and Method for Providing Electronic Commerce Data
`
`First Named Inventor/Applicant Name:
`
`Heather Marie Fitzpatrick
`
`Filer:
`
`Kenneth B. Ma/Miyuki Shimizu
`
`Attorney Docket Number:
`
`144284.00001
`
`Filed as Small Entity
`
`Filing Fees for Track I Prioritized Examination - Nonprovisional Application under 35 USC 111 (a)
`
`Description
`
`Fee Code
`
`Quantity
`
`Amount
`
`Sub-Total in
`USO($)
`
`Basic Filing:
`
`Pages:
`
`Claims:
`
`Utility filing Fee (Electronic filing)
`
`Utility Search Fee
`
`Utility Examination Fee
`
`Request for Prioritized Examination
`
`Claims in excess of 20
`
`Independent Claims in Excess of 3
`
`4011
`
`2111
`
`2311
`
`2817
`
`2202
`
`2201
`
`1
`
`1
`
`1
`
`1
`
`10
`
`1
`
`70
`
`300
`
`360
`
`70
`
`300
`
`360
`
`2000
`
`2000
`
`40
`
`210
`
`400
`
`210
`
`Two Tap
`Exhibit 1 006
`Page 003
`
`

`

`Description
`
`Fee Code
`
`Quantity
`
`Amount
`
`Sub-Total in
`USO($)
`
`Miscellaneous-Filing:
`
`Publ. Fee- Early, Voluntary, or Normal
`
`PROCESSING FEE, EXCEPT PROV. APPLS.
`
`1504
`
`2830
`
`1
`
`1
`
`0
`
`70
`
`0
`
`70
`
`Petition:
`
`Patent-Appeals-and-Interference:
`
`Post-Allowance-and-Post-Issuance:
`
`Extension-of-Time:
`
`Miscellaneous:
`
`Total in USD ($)
`
`3410
`
`Two Tap
`Exhibit 1 006
`Page 004
`
`

`

`Electronic Acknowledgement Receipt
`
`EFSID:
`
`Application Number:
`
`21440640
`
`14617306
`
`International Application Number:
`
`Confirmation Number:
`
`5051
`
`Title of Invention:
`
`System and Method for Providing Electronic Commerce Data
`
`First Named Inventor/Applicant Name:
`
`Heather Marie Fitzpatrick
`
`Customer Number:
`
`29880
`
`Filer:
`
`Kenneth B. Ma/Miyuki Shimizu
`
`Filer Authorized By:
`
`Kenneth B. Ma
`
`Attorney Docket Number:
`
`144284.00001
`
`Receipt Date:
`
`09-FEB-2015
`
`Filing Date:
`
`Time Stamp:
`
`15:58:31
`
`Application Type:
`
`Utility under 35 USC 111 (a)
`
`Payment information:
`
`Submitted with Payment
`
`Payment Type
`
`Payment was successfully received in RAM
`
`RAM confirmation Number
`
`Deposit Account
`
`Authorized User
`
`yes
`
`Credit Card
`
`$3410
`
`2422
`
`The Director of the USPTO is hereby authorized to charge indicated fees and credit any overpayment as follows:
`
`Two Tap
`Exhibit 1 006
`Page 005
`
`

`

`File Listing:
`
`Document
`Number
`
`Document Description
`
`File Name
`
`1
`
`Oath or Declaration filed
`
`COMBINED _ASSIGNMENT _AND
`_DECLARATION-C3-sig ned.pdf
`
`File Size(Bytes)/
`Message Digest
`
`Multi
`Part /.zip
`
`Pages
`(ifappl.)
`
`75218
`
`no
`
`2
`
`Oc588986f730f5fd097bc08a531698819728
`2c2c
`
`Warnings:
`
`Information:
`
`2
`
`Drawings-only black and white line
`drawings
`
`Drawings.pdf
`
`no
`
`18
`
`2384140
`
`25b4569930c356c4941 f0495bc1168bea48
`6ac4e
`
`Warnings:
`
`Information:
`
`3
`
`Warnings:
`
`Information:
`
`Spec.pdf
`
`yes
`
`28
`
`190150
`
`el c71 e7139a1 f43345d92a2a63bb900c2c6
`c1826
`
`Multipart Description/PDF files in .zip description
`
`Document Description
`
`Start
`
`End
`
`Specification
`
`Claims
`
`Abstract
`
`20
`
`27
`
`28
`
`1
`
`21
`
`28
`
`1936306
`
`4
`
`Application Data Sheet
`
`ADS.pdf
`
`no
`
`7
`
`Warnings:
`
`Information:
`
`9b 787 d 052 cl c25 d23 ba87 d 2faff481 d 07 5 Of
`c7cl
`
`97434
`
`5
`
`Transmittal of New Application
`
`Transmittal.pdf
`
`no
`
`1
`
`Warnings:
`
`Information:
`
`8364bff06cb3b78d2172b5c8cb6e13a7fbb
`5d26f
`
`85398
`
`6
`
`TrackOne Request
`
`TrackOne_Req.pdf
`
`no
`
`1
`
`3595d43467fbba7ae3e44c4435feaa2bf326
`f498
`
`Two Tap
`Exhibit 1 006
`Page 006
`
`

`

`Warnings:
`
`Information:
`
`7
`
`Fee Worksheet (SB06)
`
`fee-info.pdf
`
`no
`
`2
`
`43504
`
`cbOd 1 b7dd5fl ba6b69b0c467a66c581 f6ab
`7b298
`
`Warnings:
`
`Information:
`
`Total Files Size (in bytes)
`
`4812150
`
`This Acknowledgement Receipt evidences receipt on the noted date by the USPTO of the indicated documents,
`characterized by the applicant, and including page counts, where applicable. It serves as evidence of receipt similar to a
`Post Card, as described in MPEP 503.
`
`New A1mlications Under 35 U.S.C. 111
`If a new application is being filed and the application includes the necessary components for a filing date (see 37 CFR
`1.53(b)-(d) and MPEP 506), a Filing Receipt (37 CFR 1.54) will be issued in due course and the date shown on this
`Acknowledgement Receipt will establish the filing date of the application.
`
`National Stage of an International Aeelication under 35 U.S.C. 371
`If a timely submission to enter the national stage of an international application is compliant with the conditions of 35
`U.S.C. 371 and other applicable requirements a Form PCT/DO/E0/903 indicating acceptance of the application as a
`national stage submission under 35 U.S.C. 371 will be issued in addition to the Filing Receipt, in due course.
`
`New International Aeelication Filed with the USPTO as a Receiving Office
`If a new international application is being filed and the international application includes the necessary components for
`an international filing date (see PCT Article 11 and MPEP 181 O), a Notification of the International Application Number
`and of the International Filing Date (Form PCT/R0/105) will be issued in due course, subject to prescriptions concerning
`national security, and the date shown on this Acknowledgement Receipt will establish the international filing date of
`the application.
`
`Two Tap
`Exhibit 1 006
`Page 007
`
`

`

`COMBINED ASSIGNMENT AND DECLARATION (37 CFR 1.63) FOR UTILITY OR DESIGN
`APPLICATION USING AN APPLICATION DATA SHEET (37 CFR 1.76)
`
`~~=n~fon I System and Method for Providing Electronic Commerce Data
`
`In consideration of the payment by ASSIGNEE to ASSIGNOR{$) of the sum of One Dollar ($1.00) and for other good and valuable
`consideration, the receipt of which is hereby acknowledged,
`
`ASSIGNMENT OF INVENTION
`
`ASSIGNOR {and inventor):
`
`Name
`
`Heather Marie Fitzpatrick
`
`hereby sells, assigns and transfers to:
`
`ASSIGNEE:
`
`72Lux, Inc.
`
`Name
`
`I
`401 Park Avenue South
`10th Floor
`New York, New York 10016
`
`Address
`
`I
`401 Park Avenue South
`10th Floor
`New York, New York 10016
`
`Address
`
`and the successors, assigns and legal representatives of ASSIGNEE, the entire right, tiUe and interest for the United States and
`its territorial possessions, and in all foreign countries, including all rights to claim priority, in and to the above-titled invention
`invented by me and which is found in:
`
`United States application or PCT International application number
`
`filed on
`
`and, in and to all Letters Patent, both foreign and domestic, to be obtained for said invention by the patent application listed
`above, and any continuation, division, renewal, continuation-in-part or substitute of the patent application listed above; and as to
`Letters Patent, any reissue or re-examination thereof; and to any legal equivalent thereof in a foreign country, including, the right
`to apply for patents and inventor certificates in respect thereof, the right to claim priority, and all patents, patents of addition, utility
`models, patents of importation, revalidation patents and inventor certificates which may be granted throughout the world in
`respect of the invention.
`
`ASSIGNOR{S) hereby authorizes ASSIGNEE or its legal representative to insert in this instrument the filing date and serial
`number of said application or any other information that may be necessary or desirable in order to comply with the rules of the
`U.S. Patent and Trademark Office or any foreign equivalent for the recordation of this document
`
`ASSIGNOR{$) hereby covenants that no assignment, sale, agreement or encumbrance has been or will be made or entered into
`which would conflict with this assignment.
`
`ASSIGNOR{S) fUrther covenants and agrees that ASSIGNEE will, upon its request, be provided promptly with all pertinent facts
`and documents relating to said invention and said Letters Patent and legal equivalents as may be known and accessible to
`ASSIGNOR{$), and that ASSIGNOR{$) will, at ASSIGNEE's expense, testify as to the same in any interference, litigation or
`proceeding related thereto and will promptly execute and deliver to ASSIGNEE, its assigns or its legal representatives, without
`fUrther or additional consideration, any and all papers, instruments or affidavits required, render all necessary assistance, and do
`such additional acts as ASSIGNEE may deem necessary or desirable, to apply for, obtain, maintain, issue and enforce said
`application, said invention and said Letters Patent and said equivalents thereof which may be necessary or desirable to carry out
`the purposes thereof.
`
`ASSIGNOR($) hereby authorize and request the Commissioner of Patents and Trademarks and each foreign patent office to
`issue any and all Letters Patent referred to above to ASSIGNEE of the entire right, title and interest in and to the same, for
`ASSIGNEE's sole use and benefit, and for the use and benefit of ASSIGNEE's legal representatives and successors, to the full
`end of the term for which such Letters Patent may be granted, as fully and entirely as the same would have been held by
`ASSIGNOR($) had this assignment and sale not been made.
`
`The parties agree that the foregoing covenants and obligations shall bind and inure to the benefit of the heirs, assigns and legal
`representatives of both parties.
`
`ACTIVE 28916773vl 02/08/2015
`
`Page 1 of 2
`
`Two Tap
`Exhibit 1 006
`Page 008
`
`

`

`DECLARATION
`
`As a below named inventor, I hereby declare that:
`
`This declaration is directed to:
`
`G The attached application, or
`D United States application or PCT International application number
`
`filed on
`
`The above-identified application was made or authorized to be made by me
`
`I believe that I am the original inventor or an original joint inventor of a claimed invention in the application.
`
`I hereby state that I have reviewed and understand the contents of the above-identified specification, including the claims.
`
`I acknowledge the duty to disclose information which is material to patentability as defined in 37 CFR 1.56, including for
`continuation-in-part applications, material information which became available between the filing date of the prior application
`and the National or PCT International filing date of the continuation-in-part application.
`
`I hereby acknowledge that any willful false statement made in this declaration is punishable under 18 U.S.C. 1001 by fine or
`imprisonment of not more than (5) years, or both.
`
`WARNING:
`Petitioner/applicant is cautioned to avoid submitting personal information in documents filed in a patent application that may
`contribute to identity theft. Personal information such as social security numbers, bank account numbers, or credit card numbers
`(other than a check or credit card authorization form PT0-2038 submitted for payment purposes) is never required by the
`USPTO to support a petition or an application. If this type of personal information is included in documents submitted to the
`USPTO, petitioners/applicants should consider redacting such personal information from the documents before submitting them
`to the USPTO. Petitioner/applicant is advised that the record of a patent application is available to the public after publication of
`the application (unless a non-publication request in compliance with 37 CFR 1.213(a) is made in the application) or issuance of
`a patent. Furthermore, the record from an abandoned application may also be available to the public if the application is
`referenced in a published application or an issued patent (see 37 CFR 1.14). Checks and credit card authorization forms PT0-
`2038 submitted for payment purposes are not retained in the application file and therefore are not publicly available.
`
`Inventor:
`
`Heather Marie Fitzpatrick
`
`Signature: 1/)1/
`(/
`
`Feb 9, 2015
`
`Date:
`
`Note: An appllcaUon data sheet (PTO/SB/14 or equivalent), Including naming the entire lnvenUve enUty, must acoompany this form.
`Use an additional form for each additional inventor.
`
`ACTIVE 28916773vl 02/08/2015
`
`Page 2 of 2
`
`Two Tap
`Exhibit 1 006
`Page 009
`
`

`

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`
`E-commerce
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`
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`
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`
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`
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`
`102
`
`Two Tap
`Exhibit 1 006
`Page 011
`
`

`

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`Two Tap
`Two Tap
`Exhibit 1006
`Exhibit 1 006
`Page 012
`Page 012
`
`

`

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`
`Two Tap
`Two Tap
`Exhibit 1006
`Exhibit 1 006
`Page 013
`Page 013
`
`

`

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`ATTORNEY DOCKET NO.:
`144284.00001
`
`SYSTEM AND METHOD FOR PROVIDING ELECTRONIC COMMERCE DATA
`
`[0001]
`
`This application is a continuation of PCT International Application No.
`
`PCT/US2013/060956, filed September 20, 2013, which claims the benefit of U.S. Provisional
`
`Application Serial No. 61/704,076 filed September 21, 2012, entitled, "Integrated Electronic
`
`Commerce Platform for Publishers", the entire contents of each of which are incorporated herein
`
`by reference.
`
`FIELD OF THE INVENTION
`
`[0002]
`
`The present invention relates to electronic commerce (e-commerce), and, more
`
`particularly, to a system and method for providing third-party e-commerce data directly onto
`
`publishers' websites or applications and to provide an ability for a consumer to interact with that
`
`data to complete a purchase from within the publisher's website or application.
`
`BACKGROUND OF THE INVENTION
`
`[0003]
`
`Currently, in the field of e-commerce, digital publishers (hereinafter "publishers"),
`
`such as any website owner other than an e-commerce website, recommend and write about
`
`different products and services on their websites and applications. However, these publishers are
`
`not able to monetize these recommendations without having to either operate their own e(cid:173)
`
`commerce software or forward their traffic and users to third party retailers' websites. As such,
`
`the current e-commerce solutions either require publishers to forward traffic away from their
`
`own website to retailers' websites or force publishers to operate their own e-commerce software
`
`if they want to sell from within their own website. The example of the former is commonly
`
`ACTIVE 28727286vl
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`ATTORNEY DOCKET NO.:
`144284.00001
`
`known as affiliate marketing. Affiliate marketing allows publishers to promote links to products
`
`on a retailer's website.
`
`[0004]
`
`A well-known multinational e-commerce online retailer, Amazon.com, has built a
`
`multiple retailer checkout, but the entire experience of the e-commerce occurs on their website.
`
`Amazon.com does not allow publishers to host multiple retailer checkouts on their own websites
`
`and as such, their solution only allows publishers to promote Amazon's products. Thus, a need
`
`exists to allow multiple retailer products to be e-commerce enabled within the publisher's
`
`website.
`
`SUMMARY OF THE INVENTION
`
`[0005]
`
`In at least one embodiment, the present invention provides a method for providing
`
`third-party e-commerce data directly onto publishers' websites or applications including
`
`retrieving, by a processing device, merchandise data from a plurality of independent merchants;
`
`consolidating the retrieved merchandise data into a common format; storing, by the processing
`
`device, at least one group of merchandise data formed in view of the merchandise data and
`
`content on a publisher site; embedding, by the processing device, the group of merchandise data
`
`on the content of the publisher site; generating, by the processing device, a merchandise frame in
`
`view of the embedment; and rendering, by the processing device, the merchandise frame directly
`
`onto the publisher site, wherein the merchandise frame is rendered directly onto the content on
`
`the publisher site.
`
`[0006]
`
`In at least one embodiment, the present invention provides a system for providing
`
`third-party e-commerce data directly onto publishers' websites or applications including a
`
`processing device; a memory coupled to the processing device; and an e-commerce system
`
`coupled to the computing device and the memory. The e-commerce system is configured to:
`
`retrieve a merchandise data from a plurality of merchants; store at least one group of pre-selected
`