EXHIBIT 2015
`
`EXHIBIT 2015
`
`Dynamics Inc. - Ex. 2015
`Page 1
`
`Dynamics Inc. - Ex. 2015
`Page 1
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`

`

`4/19/2020
`
`Samsung's Q4 2018 smartphone profits were the lowest in more than two years - PhoneArena
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`SAMSUNG
`
`ANDROID
`
`Samsung's Q4 2018 smartphone prots were the lowest
`in more than two years
`
`by Adrian Diaconescu
`Jan 31, 2019, 2:05 AM
`
`https://www.phonearena.com/news/samsung-q4-2018-smartphone-profits-full-year-financial-report_id113307
`
`1/8
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`This copy is for your personal, non-com mercial use only. You can orderThis copy is for your personal, non-com mercial use only. You can order
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`Dynamics Inc. - Ex. 2015
`Page 2
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`

`

`4/19/2020
`
`Samsung's Q4 2018 smartphone profits were the lowest in more than two years - PhoneArena
`
`Global smartphone sales are down (and unlikely to bounce back in the next few quarters),
`impacting the bottom line of both Apple and Samsung while Huawei somehow continues to
`defy market trends.
`
`The nal three months of 2018 have been particularly problematic for Samsung, as the
`mediocre performance of the chaebol’s mobile division could no longer be oset by the
`semiconductor business.
`
`That’s because demand for memory chips is also sliding, a trend likely to continue in the early
`stages of 2019. All in all, Samsung did manage to generate a solid Q4 2018 operating prot of
`10.8 trillion won ($9.7 billion), which contributed to a new record-breaking yearly result of
`around $52.7 billion.
`
`But both fourth-quarter sales and prots were down substantially year-on-year, as well as
`quarter-on-quarter. Typically, the holiday season is the most lucrative period (especially for
`
`https://www.phonearena.com/news/samsung-q4-2018-smartphone-profits-full-year-financial-report_id113307
`
`2/8
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`This copy is for your personal, non-com mercial use only. You can orderThis copy is for your personal, non-com mercial use only. You can order
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`presentation-ready copies for distribution to your colleagues, clients orpresentation-ready copies for distribution to your colleagues, clients or
`
`customers at https://w w w.parsintl.com/phonearena or use the Reprints &customers at https://w w w.parsintl.com/phonearena or use the Reprints &
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`Permissions tool that appears at the bottom of each web page. VisitPermissions tool that appears at the bottom of each web page. Visit
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`https://w w w.parsintl.com/ for sam ples and additional information.https://w w w.parsintl.com/ for sam ples and additional information.
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`Dynamics Inc. - Ex. 2015
`Page 3
`
`

`

`Samsung's Q4 2018 smartphone profits were the lowest in more than two years - PhoneArena
`4/19/2020
`consumer-oriented businesses), but Samsung’s smartphones, chips, and displays seriously
`struggled this October - December timeframe.
`
`In fact, the IT & Mobile Communications Division (IM) recorded its lowest scores in more than
`two years. Specically, an operating prot of $1.35 billion or so on the back of $20.8 billion
`consolidated revenue. That’s lower than the division’s Q4 2017 and Q3 2018 results, and
`believe it or not, it’s lower than Q4 2016 and Q1 2017 results as well.
`
`Naturally, Samsung blamed this decline primarily on a “sluggish smartphone market overall”,
`claiming “seasonal demand” was pretty much as “strong” as always. But just like Apple, it’s
`obvious the company has a China problem it needs to tackle ASAP. Also, a mid-range problem
`and a lack of innovation in the high-end segment problem.
`
`While smartphone and tablet demand is projected to drop a little further in the rst quarter
`of 2019, Samsung expects its “new agship model smartphones”, Galaxy S10 included, to
`“prop up sales and business performance in the coming months.”
`
`For the entire year, Samsung smartphone shipments are forecasted to remain largely at,
`with ASP (average selling prices) likely to go up thanks to a “trend toward adopting high-end
`features such as large screens, higher memory capacity, and multi-cameras.” That means
`
`https://www.phonearena.com/news/samsung-q4-2018-smartphone-profits-full-year-financial-report_id113307
`
`3/8
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`This copy is for your personal, non-com mercial use only. You can orderThis copy is for your personal, non-com mercial use only. You can order
`
`
`presentation-ready copies for distribution to your colleagues, clients orpresentation-ready copies for distribution to your colleagues, clients or
`
`customers at https://w w w.parsintl.com/phonearena or use the Reprints &customers at https://w w w.parsintl.com/phonearena or use the Reprints &
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`Permissions tool that appears at the bottom of each web page. VisitPermissions tool that appears at the bottom of each web page. Visit
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`https://w w w.parsintl.com/ for sam ples and additional information.https://w w w.parsintl.com/ for sam ples and additional information.
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`Dynamics Inc. - Ex. 2015
`Page 4
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`

`

`Samsung's Q4 2018 smartphone profits were the lowest in more than two years - PhoneArena
`4/19/2020
`mobile division prots should surge as well, but it’s far too early to take that prediction very
`seriously.
`
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`This copy is for your personal, non-com mercial use only. You can orderThis copy is for your personal, non-com mercial use only. You can order
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`presentation-ready copies for distribution to your colleagues, clients orpresentation-ready copies for distribution to your colleagues, clients or
`
`customers at https://w w w.parsintl.com/phonearena or use the Reprints &customers at https://w w w.parsintl.com/phonearena or use the Reprints &
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`Dynamics Inc. - Ex. 2015
`Page 5
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`

`

`4/19/2020
`
`Samsung's Q4 2018 smartphone profits were the lowest in more than two years - PhoneArena
`
`FEATURED STORIES
`
`The LG Velvet 5G looks gorgeous in this ofcial video
`
`Samsung Galaxy S20, S20 Plus, and S20 Ultra ofcial cases review
`
`Strong demand for the second-gen Apple iPhone SE pushes some shipping dates
`back to May 13th
`
`Apple's new iPhone SE is up for pre-order: here's where and the best deals available
`today
`
`Huge iPhone 12 Pro Max 5G design leak reveals a ton of new details
`
`Grab a brand-new Pixel 4 or Pixel 4 XL at up to $350 off with Best Buy!
`
`Customizable over-ear Apple headphones coming soon with swappable parts
`
`Apple just changed the budget phone game
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`1
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`advertisement
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`https://www.phonearena.com/news/samsung-q4-2018-smartphone-profits-full-year-financial-report_id113307
`
`5/8
`
`This copy is for your personal, non-com mercial use only. You can orderThis copy is for your personal, non-com mercial use only. You can order
`
`
`presentation-ready copies for distribution to your colleagues, clients orpresentation-ready copies for distribution to your colleagues, clients or
`
`customers at https://w w w.parsintl.com/phonearena or use the Reprints &customers at https://w w w.parsintl.com/phonearena or use the Reprints &
`
`Permissions tool that appears at the bottom of each web page. VisitPermissions tool that appears at the bottom of each web page. Visit
`
`https://w w w.parsintl.com/ for sam ples and additional information.https://w w w.parsintl.com/ for sam ples and additional information.
`
`Dynamics Inc. - Ex. 2015
`Page 6
`
`

`

`4/19/2020
`
`Samsung's Q4 2018 smartphone profits were the lowest in more than two years - PhoneArena
`
`POPULAR STORIES
`
`Huge iPhone 12 Pro Max 5G design leak reveals a ton of new details
`
`Real OnePlus 8 Pro 5G image appears, along with cases, prices, and the camera specs
`
`Meet DISH, the new Sprint, can it compete with T-Mobile on 5G plans?
`
`Research rm explains why Apple iPhone users need to delete these iOS apps
`immediately!
`
`T-Mobile says that it is now experiencing "the new normal" as 5G era beckons
`
`Hands-on video showcases stunning OnePlus 8 Pro 5G display in all its 120Hz glory
`
`1
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`4
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`advertisement
`
`https://www.phonearena.com/news/samsung-q4-2018-smartphone-profits-full-year-financial-report_id113307
`
`6/8
`
`This copy is for your personal, non-com mercial use only. You can orderThis copy is for your personal, non-com mercial use only. You can order
`
`
`presentation-ready copies for distribution to your colleagues, clients orpresentation-ready copies for distribution to your colleagues, clients or
`
`customers at https://w w w.parsintl.com/phonearena or use the Reprints &customers at https://w w w.parsintl.com/phonearena or use the Reprints &
`
`Permissions tool that appears at the bottom of each web page. VisitPermissions tool that appears at the bottom of each web page. Visit
`
`https://w w w.parsintl.com/ for sam ples and additional information.https://w w w.parsintl.com/ for sam ples and additional information.
`
`Dynamics Inc. - Ex. 2015
`Page 7
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`

`

`4/19/2020
`
`Samsung's Q4 2018 smartphone profits were the lowest in more than two years - PhoneArena
`
`HOT PHONES
`
`9.1
`
`8.9
`
`9.0
`
`9.4
`
`Samsung Galaxy S20+
`
`Samsung Galaxy S20
`Ultra 5G
`
`LG V60 ThinQ
`
`Apple
`
`9.4
`
`9.0
`
`9.1
`
`Apple iPhone 11 Pro
`
`Google Pixel 4
`
`Samsung Galaxy
`Note10
`
`9.1
`
`Samsun
`
`VIEW MORE NEWS
`
`https://www.phonearena.com/news/samsung-q4-2018-smartphone-profits-full-year-financial-report_id113307
`
`7/8
`
`This copy is for your personal, non-com mercial use only. You can orderThis copy is for your personal, non-com mercial use only. You can order
`
`
`presentation-ready copies for distribution to your colleagues, clients orpresentation-ready copies for distribution to your colleagues, clients or
`
`customers at https://w w w.parsintl.com/phonearena or use the Reprints &customers at https://w w w.parsintl.com/phonearena or use the Reprints &
`
`Permissions tool that appears at the bottom of each web page. VisitPermissions tool that appears at the bottom of each web page. Visit
`
`https://w w w.parsintl.com/ for sam ples and additional information.https://w w w.parsintl.com/ for sam ples and additional information.
`
`Dynamics Inc. - Ex. 2015
`Page 8
`
`

`

`4/19/2020
`
`Samsung's Q4 2018 smartphone profits were the lowest in more than two years - PhoneArena
`
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`8/8
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`This copy is for your personal, non-com mercial use only. You can orderThis copy is for your personal, non-com mercial use only. You can order
`
`
`presentation-ready copies for distribution to your colleagues, clients orpresentation-ready copies for distribution to your colleagues, clients or
`
`customers at https://w w w.parsintl.com/phonearena or use the Reprints &customers at https://w w w.parsintl.com/phonearena or use the Reprints &
`
`Permissions tool that appears at the bottom of each web page. VisitPermissions tool that appears at the bottom of each web page. Visit
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`https://w w w.parsintl.com/ for sam ples and additional information.https://w w w.parsintl.com/ for sam ples and additional information.
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`Dynamics Inc. - Ex. 2015
`Page 9
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