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`Page 1
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`bouncebackfrom thoseinevitable raid wipes, and more. The perks currently affecting your character can be viewed in a newtab available
`on your spell book.
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`SHADOWLANDS|a|06|56|03|113d100CelPI Ie
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`https://worldofwarcraft.com/en-us/news/2113741 /guild-advancement-and-you
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`2/6
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`
`Supercell
`Exhibit 1008
`
`9/15/2020
`
`Guild Advancement and You
`
`With the new Guild Advancement system, members can help contribute guild experienceto level up their guild in a similar manner to how
`
`you'd level up a character. Through a number of personal or group actions that each guild member undertakes, the guild earns
`experience. The experience in turn goes toward raising the guild's level. Guild members can contribute experience to their guild level by
`
`completing quests, daily quests, killing dungeon and raid bosses with a group comprised of at least 80% guild members, and winning
`rated Battleground matcheswith a group comprised of at least 80% guild members.
`
`An exception to the 80% rule is for five-person dungeons,which only require 3/5 people to be in the guild to earn guild experience and
`achievements.* The amount of experience gained scales, with 3/5 guild members granting 50% normal guild xp, 4/5 giving 100%, and 5/5
`
`giving 125% guild xp. The amountgained from eachbossscales with your level relative to the boss's level, with Heroic bosses worth even
`more (1.5x). It pays off to have a full group of guild members!
`
`Another exception is whenvisiting the older 40-person raids, which only require 25% guild participation (10 members) to earn experience
`and achievements.
`
`Asyour guild gains levels, you unlock unique powerscalled perks at a rate of one perk per guild level. Currently guilds can level up
`
`through 25 individual levels, each with its own perk. Perks affect every member of your guild, and granta variety of useful benefits --
`netting extra gold from mobs, earning more experience from your kills, increasing mount speed, a massresurrection spell helping you
`
`ÿ ÿ

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`Supercell
`Exhibit 1008
`Page 2
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`9/15/2020
`
`Guild Advancementand You
`
`of smaller sizes can maintain some pace with the larger ones. This cap can be seenin the guild interface as a blue section of un-gained
`
`experience, and/or arrow pointing to the daily cap. Helpful if it's already been reached. The daily cap on guild experience, however,is
`removedatlevel 23, allowing each guild to progress at their own pace from thatpoint to level 25.*
`
`Guild Reputation and Rewards
`
`While your guild as a whole unlocks perkswith guild experience, your individual contributions also improve your personal standing within
`the guild, measured as guild reputation.
`
`Guild reputation workslike earning reputation with a faction -- your reputation with your guild starts at neutral and levels to exalted
`
`(though, unlike faction reputation, there's a weekly cap on how muchguild reputation you can earn). The exact same activities that earn
`experience for your guild (completing quests, killing bosses, and winning rated Battleground matches), as well as earning guild
`
`achievements, will raise your reputation with your guild. Just like guild experience, you can see how muchadditional reputation you can
`earn each week with your guild as a blue section and arrow pointing to your weekly cap.*
`
`ÿ ÿD
`
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`
`Increasing your guild reputation grants a numberof benefits in the form of guild rewards which are purchased from a guild vendor. Guild
`Vendorscan be found atthe Visitor's Center in all capital cities, right next to the Guild Master NPC. Mostguild rewards require guild
`
`achievementsor a specific guild level to unlock, and then a personal guild reputation requirement for each guild member to purchase
`them. Guild rewards differ from guild perks as they require personal reputation with the guild to access, require gold to purchase, and are
`
`generally physical rewards and not guild-wide passive bonuseslike mostguild perks.
`
`Purchasable guild rewards comein many forms, including extra tabs for your guild bank, guild cloaks that customize your look and provide
`mechanical benefits, heirlooms, recipes, pets, unique guild mounts, and more.
`
`It's important to note that if you leave your guild and join a new one your reputation with the previous guild is removed and your reputation
`
`with the new guild will be set to neutral. If you leave your guild and don't join a new one youhavetheability to rejoin your previous guild
`and keep all of your previous reputation. Whether you rejoin or not you'll Keep any rewards you purchased, but will of course lose the
`
`unlocked guild perks.
`
`https://worldofwarcraft.com/en-us/news/2113741 /guild-advancement-and-you
`
`SHADOWLANDS|a|06|56|03|113d100CelPI Ie
`COINS TSU
`DAYS
`Pal@lU) hy
`MINS
`SG)
`
`Supercell
`Exhibit 1008
`
`Supercell
`Exhibit 1008
`Page 3
`
`

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`easily browse for guild members that have a specific profession, whatskill level they're at, and directly view their recipe collection. They
`don't have to be online, either!
`
`SHADOWLANDS|a|06|56|03|113d100CelPI Ie
`COINS TSU
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`https://worldofwarcraft.com/en-us/news/2113741 /guild-advancement-and-you
`
`4/6
`
`! $
`
`Supercell
`Exhibit 1008
`
`9/15/2020
`
`Guild Advancement and You
`
`cervii fe ME
`
`Along with the guild advancementfeatures, the entire guild interface has been revamped and improved.
`
`The main Guild tab (J) is there to bring much of the immediate information you'd wantright to the front page. Displaying highlights of
`recent events, the guild level, perks, and your guild reputation. For more information on recent events you'll want to click on the Newstab
`
`of the guild UI, which will show a history of guild activity including achievements, bosses downed, epic loots looted, and guild
`advancement progress.
`
`An updated Roster tab allows guild membersto easily browse and sort their guild members by a number of categories, including by their
`status, contribution to the guild's advancement, and (potentially the most useful) by profession. Sorting by profession allows anyoneto
`
`ÿ ÿ

`
`Supercell
`Exhibit 1008
`Page 4
`
`

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`Supercell
`Exhibit 1008
`Page 5
`
`

`

`9/15/2020
`
`Guild Advancement and You
`
`aeENTERTAINMENT
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`CAREERS ABOUT|SUPPORT CONTACT US PRESS rN |
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`PRIVACY|LEGAL TERMS|COOKIES
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`6/6
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`Supercell
`Exhibit 1008
`Page 6
`
`https://worldofwarcraft.com/en-us/news/2113741 /guild-advancement-and-you
`
` 
`    ! "
`
` 
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`
`Supercell
`Exhibit 1008
`Page 6
`
`