(19) United States
`(12) Patent Application Publication (10) Pub. No.: US 2003/0177063 A1
`(43) Pub. Date:
`Sep. 18, 2003
`Currans et al.
`
`US 200301 77063A1
`
`(54) CUSTOM DATA ADS
`(76) Inventors: Kevin G. Currans, Philomath, OR
`(US); Rajeev K. Pandey, Corvallis, OR
`(US)
`Correspondence Address:
`HEWLETTPACKARD COMPANY
`Intellectual Property Administration
`P.O. BOX 272400
`Fort Collins, CO 80527-2400 (US)
`(21) Appl. No.:
`10/096,265
`(22) Filed:
`Mar. 12, 2002
`
`Publication Classification
`
`(51) Int. Cl." ..................................................... G06F 17/60
`(52) U.S. Cl. ................................................................ 705/14
`(57)
`ABSTRACT
`Aspects of the present invention provide methods, a com
`puter System, a computer medium and an article of manu
`facture for generating personalized advertising to accom
`pany information to be sent to a user. In one embodiment,
`the method includes the Steps of maintaining, in memory, a
`plurality of user profiles and a plurality of imageS associated
`with each user profile and Selecting an image associated with
`the user. Next, the image is inserted into advertising to
`provide personalized advertising.
`
`QUERYING AWEBSITE FOR AT LEAST ONE INDIVIDUAL
`RELATED TO THE USER, WHEREIN THE INDIVIDUALHAS
`A LEAST ONE MAGE ASSOCATED THEREWITH
`
`102
`
`SELECTING ANIMAGE FORTHEAT LEAST ONE
`INDIVIDUAL
`
`104
`
`VERIFYING THAT THE IMAGE MATCHESADESIRED TYPE
`OF THE PERSONALIZED ADVERTISING
`
`106
`
`MASKING THE IMAGE INTO THE PERSONALZED
`ADVERTISING
`
`108
`
`
`
`
`
`COMBINING THE PERSONALIZED ADVERTISINGHAVING
`THE IMAGETOGETHER WITH THE INFORMATION TO BE
`SENT TO THE USER
`
`110
`
`SENDING, TO THE USER, THE INFORMATION WITH THE
`PERSONALIZED ADVERTISENGHAVING THE MAGE
`
`112
`
`

`

`Patent Application Publication Sep. 18, 2003 Sheet 1 of 5
`
`US 2003/0177063 A1
`
`
`
`
`
`
`
`QUERYING AWEBSITE FOR AT LEAST ONE INDIVIDUAL
`RELATED TO THE USER, WHEREIN THE INDIVIDUALHAS
`AT LEAST ONE MAGE ASSOCATED THEREWITH
`
`102
`
`SELECTING AN MAGE FOR THEAT LEAST ONE
`INDIVIDUAL
`
`104
`
`VERIFYING THAT THE IMAGE MATCHESADESIRED TYPE
`OF THE PERSONALIZED ADVERTISING
`
`106
`
`MASKING THE IMAGE INTO THE PERSONALIZED
`ADVERTISING
`
`108
`
`COMBINING THE PERSONALIZED ADVERTISINGHAVING
`THE IMAGETOGETHER WITH THE INFORMATION TO BE
`SENT TO THE USER
`
`110
`
`SENDING, TO THE USER, THE INFORMATION WITH THE
`PERSONALIZED ADVERTISINGHAVING THE IMAGE
`
`112
`
`FIG. 1
`
`

`

`Patent Application Publication Sep. 18, 2003 Sheet 2 of 5
`
`US 2003/0177063 A1
`
`202
`
`MAINTAINING, IN MEMORY, APLURALITY OF USER
`PROFILES AND A PLURALITY OF IMAGES
`ASSOCATED WITH EACH USER PROFILE
`
`UPON AUSER'S ACTIVATINGADOWNLOAD OF
`INFORMATION FROM THE INTERNET, SELECTING AN
`IMAGE ASSOCATED WITH THE USER
`
`204
`
`206
`
`INSERTING THE MAGE INTO ELECTRONIC
`ADVERTISING TO PROVIDE PERSONALIZED
`ELECTRONIC ADVERTISING
`
`INCORPORATING THE PERSONALIZED ELECTRONIC
`ADVERTISING INTO THE INTERNET DOWNLOAD
`INFORMATION
`
`208
`
`
`
`
`
`
`
`FG.2
`
`

`

`Patent Application Publication Sep. 18, 2003 Sheet 3 of 5
`
`US 2003/0177063 A1
`
`
`
`COMPUTER SYSTEM
`COMPUTER MEDIUM 302 WITH COMPUTER
`EXECUTABLE INSTRUCTIONS FOR:
`
`300
`
`OUERYING AWEBSITE FOR AT LEAST ONE
`INDIVIDUAL RELATED TO THE USER, WHEREIN
`THE INDIVIDUAL HAS AT LEAST ONE IMAGE
`ASSOCIATED THEREWITH (306)
`
`SELECTING ANIMAGE FOR AT LEAST ONE
`INDIVIDUAL (308)
`
`VERIFYING THAT THE IMAGE MATCHESA
`DESRED TYPE OF THE PERSONAZED
`ADVERTISING (310)
`
`MASKING THE MAGE INTO THE PERSONALIZED
`ADVERTISING (312)
`
`COMBINING THE PERSONALIZED ADVERTISING
`HAVING THE MAGETOGETHER WITH THE
`INFORMATION TO BESENT TO THE USER (314)
`
`SENDING, TO THE USER, THE INFORMATION
`WITH THE PERSONALIZED ADVERISING
`HAVING THE IMAGE (316)
`
`FIG. 3
`
`

`

`Patent Application Publication Sep. 18, 2003 Sheet 4 of 5
`
`US 2003/0177063 A1
`
`
`
`ARTICLE OF MANUFACTURE
`
`COMPUTER-READABLE MEDIUM (402) WITH
`COMPUTER EXECUTABLE CODE FOR:
`
`MAINTAINING, IN MEMORY, APLURALITY OF
`USER PROFELES AND A PLURALTY OF IMAGES
`ASSOCIATED WITHEACHUSER PROFILE (404)
`
`SELECTING ANIMAGE ASSOCATED WITH THE
`USER (406)
`
`INSERTING THE MAGE ENTO ADVERTISING TO
`PROVIDE PERSONALIZED ELECTRONIC
`ADVERTISING (408)
`
`INCORPORATING THE PERSONALIZED
`ADVERTISING INTO THE INFORMATION TO BE
`SENT TO THE USER (410)
`
`FIG. 4
`
`

`

`Patent Application Publication Sep. 18, 2003 Sheet 5 of 5
`
`US 2003/0177063 A1
`
`
`
`500
`
`COMPUTER MEDUM HAVING COMPUTER
`EXECUTABLE CODE (502)THAT INCLUDES CODE
`FOR:
`
`OUERYING AWEBSITE FOR AT LEAST ONE
`INDIVIDUAL RELATED TO THE USER, WHEREIN THE
`ENDIVIDUAL HASAT EAST ONE MAGE ASSOCATED
`THEREWITH (504)
`
`SELECTING ANIMAGE FOR AT LEAST ONE
`INDIVIDUAL (506)
`
`VERIFYING THAT THE IMAGE MATCHESA DESIRED
`TYPE OF THE PERSONALIZED ADVERTISING (508)
`
`MASKING THE IMAGE ENTO THE PERSONALZED
`ADVERTISING (510)
`
`COMBINING THE PERSONALZED ADVERTISING
`HAVING THE IMAGETOGETHER WITH THE
`INFORMATION TO BESENT TO THE USER (512)
`
`SENDING, TO THE USER, THE INFORMATION WITH
`THE PERSONALZED ADVERTISING HAVING THE
`IMAGE (514)
`
`FIG. 5
`
`

`

`US 2003/0177063 A1
`
`Sep. 18, 2003
`
`CUSTOM DATA AIDS
`
`BACKGROUND OF THE INVENTION
`0001. The present invention relates to advertising and
`more particularly, to providing particularized advertising
`relative to users receiving information in printed or elec
`tronic form.
`0002 The Internet has provided many opportunities for
`businesses to publish information that is available to a wide
`range of users. Access to the information is available twenty
`four hours a day, making it more convenient for users to
`utilize the Internet information at times that are convenient
`for them individually. The easy access to the Internet infor
`mation increases the number of users that may access the
`information, thus increasing the exposure of users to adver
`tising information associated with the Internet information.
`Advertisers are becoming more aggressive in pursing adver
`tising opportunities.
`0.003
`Advertisers have taken advantage of the increased
`exposure by providing banner ads and ad inserts that are
`automatically displayed on the user's Screen when the
`Internet information is accessed. However, Such advertising
`has not been associated individually with each user. If, when
`information is Sent to a user, advertising were to be adapted
`to associate the advertising with the particular user, Such
`advertising would have more impact on the user, possibly
`leading to more impact on the user of the advertising and a
`greater likelihood of the user's reading the advertising and
`possibly utilizing the advertised service and/or purchasing
`the advertised product.
`0004 Thus, there is a need for methods, a computer
`System, a computer medium and an article of manufacture
`for automatically providing personalized advertising for a
`USC.
`
`SUMMARY OF THE INVENTION
`0005 Aspects of the present invention provide methods,
`a computer System, a computer medium and an article of
`manufacture for automatically generating personalized
`advertising. In one embodiment, the method includes the
`Steps of maintaining, in memory, a plurality of user profiles
`and a plurality of imageS associated with each user profile
`and Selecting an image associated with the user and inserting
`the image into advertising to provide personalized advertis
`Ing.
`
`BRIEF DESCRIPTION OF THE DRAWINGS
`0006 FIG. 1 is a flow chart showing one embodiment of
`a method for automatically combining personalized adver
`tising with information to be sent to a user in accordance
`with the present invention.
`0007 FIG. 2 is a flow chart of another embodiment of
`Steps for a method for generating personalized advertising to
`accompany information to be sent to a user in accordance
`with the present invention.
`0008 FIG. 3 is a block diagram of a computer system
`with a computer medium having computer-executable
`instructions for automatically combining personalized
`advertising with information for a user in accordance with
`the present invention.
`
`0009 FIG. 4 is a block diagram of one embodiment of an
`article of manufacture having a computer medium with
`computer-executable code for implementing Steps in accor
`dance with a method of the present invention.
`0010 FIG. 5 is a block diagram of one embodiment of a
`computer-readable medium having computer-executable
`instructions, in accordance with the present invention, for
`automatically combining personalized advertising with
`information that is downloaded to a user.
`
`DETAILED DESCRIPTION OF THE
`PREFERRED EMBODIMENT
`0011. The present invention personalizes advertising for
`information to be sent to a user to increase the effectiveness
`of the advertising on the individual. A personalized image
`may be inserted into electronic or printed information to be
`Sent to a user. By inserting into advertising an image of the
`user, a related perSon, Someone known Socially, a profes
`Sional associate, an individual in the community and/or an
`image of a geographically relevant building or landmark or
`the like, the present invention makes the received informa
`tion more meaningful to the user and increases the likeli
`hood that the user will react favorably to the advertising.
`0012 Digital imagery for the ads may be accomplished
`via masking, as is known in the art. In an example of how
`the imagery for the ads may be accomplished, the following
`Set of StepS may be taken. A picture of the user in a first
`environment may be designated “layer 0'. The head or head
`and shoulders may be masked and copied as “mask 0” So
`that they may be placed in “layer 1” as a reference. That is,
`layer 1 contains the “head shot' of the user. “Layer 2' may
`be an ad showing a Second perSon in a Second environment.
`The head or head and shoulders of the Second person may be
`removed and replaced with the “head shot' of the user, thus
`showing the user in the Second environment. In this manner,
`the user may be place in various environments that are
`Suitable for ads, and the perSon Viewing the ads may be more
`impacted by the ads if he recognizes himself or Someone he
`knows in the ads.
`0013 Thus, there are two types of users in exemplary
`embodiments of the present invention 1) consumers of the
`advertising and 2) the advertising models. The consumers of
`the advertising are the individuals receiving the advertising.
`Thus consumers of the advertising may the advertising
`models themselves or individuals who may recognize the
`advertising model in the advertising they receive. The adver
`tising model is the user whose image is inserted into the
`advertising. Thus, both types of consumers of the advertis
`ing are included as users in the implementation of the
`present invention, which is described with greater particu
`larity below.
`0014 FIG. 1 is a flow chart showing one embodiment of
`a method for automatically combining personalized adver
`tising with information to be sent to a user, in accordance
`with the present invention. First, a web site is queried (102)
`for at least one individual related to the user, wherein the
`individual has at least one image associated there with. Then,
`an image is selected (104) for the at least one individual,
`Such as the user, an individual related to the user (i.e., a
`family member), a Social acquaintance, or a geographically
`Significant image. The image is verified (106) as being of a
`desired type Suitable or matching for the particular type of
`
`

`

`US 2003/0177063 A1
`
`Sep. 18, 2003
`
`the personalized advertising, and the image is then masked
`108 into the personalized advertising. The personalized
`advertising having the image is then combined (110) with
`the information to be sent to the user, and the information
`with the personalized advertising having the image is sent
`(112) to the user.
`0.015
`If desired, the personalized advertising may be
`Selected from a file of Subject matter gathered from a
`customer profile for the user. Also, the at least one individual
`may be associated with the user via a community associa
`tion, a professional association, or the like. In addition, a file
`of Subject matter may be gathered from a customer profile
`for the user and the user's image may be inserted into the
`personalized advertising. In one embodiment, the personal
`ized advertising may be Selected from a file of Subject matter
`gathered from a customer profile for the user, the user's
`image may be inserted into the personalized advertising, and
`a community's image associated with the user may be
`incorporated into the personalized advertising.
`0016 FIG. 2 is a flow chart of another embodiment of
`Steps for a method for generating personalized advertising to
`accompany information to be sent to a user in accordance
`with the present invention. A plurality of user profiles and a
`plurality of imageS associated with each user profile are
`maintained (202) in memory. Upon a user's activating a
`download of information from the Internet, an image asso
`ciated with the user is selected (204). Next, the image is
`inserted (206) into the electronic advertising to provide
`personalized electronic advertising, and then the personal
`ized electronic advertising is incorporated (208) into the
`Internet download information. AS above, the image asso
`ciated with the user may be related to the user geographi
`cally, family and/or Socially, may be an image of the user
`himself/herself, and/or may be associated with the user's
`community or the user's profession.
`0.017. Where desired, a customer profile of the user may
`be developed, and the image may be Selected from a set of
`images in the customer profile for the user. The customer
`profile may include the user's image, which may be inserted
`into the electronic advertising to personalize the advertising
`Specifically for the user. In addition to inserting the user's
`image into the electronic advertising, a community's image
`asSociated with the user may also be incorporated for further
`personalization.
`0.018
`FIG. 3 is a block diagram of a computer system
`(300) with a computer medium (302) having computer
`executable instructions (304) for automatically combining
`personalized advertising with information to be sent to a
`user in accordance with the present invention. In the
`embodiment of FIG. 3, the computer-executable instruc
`tions (304) include querying (306) a web site for at least one
`individual related to the user, wherein the individual has at
`least one image associated therewith and Selecting (308) an
`image for the at least one individual. The image may, for
`example, be an image of the user, of an individual that is
`related by family to the user, of a Social acquaintance, and/or
`of a landmark or other geographically significant Structure.
`The image may also be of an individual who belongs to a
`community association or a professional association to
`which the user belongs. Next, the image is verified (310) to
`be of a desired type that matches the personalized advertis
`ing. The image is masked (312) into the personalized
`
`advertising, and the information to be sent to the user is
`combined (314) with the personalized advertising. The
`information with the personalized advertising having the
`image is then sent (316) to the user.
`0019. Where desired, a file of subject matter may be
`gathered from a customer profile for the user and may be
`inserted, with a community's image if desired, into the
`personalized advertising.
`0020. As shown in FIG. 4, the present invention may be
`embodied in an article of manufacture (400) that has a
`computer-readable medium (402) having computer-execut
`able code for generating personalized advertising to accom
`pany the information to be sent to a user in accordance with
`the invention. For example, an article of manufacture may
`be a computer, a computing System, a personal digital
`assistant Such as a hand-held computer, or any Suitable
`System for accessing the Internet. The computer-executable
`code includes code (404) for maintaining, in memory, a
`plurality of user profiles and a plurality of imageS associated
`with each user profile. Also, the computer-executable code
`includes code (406) for Selecting an image associated with
`the user. Such code also includes code (408) for inserting the
`image into advertising to provide personalized advertising.
`The computer-executable code further includes code (410)
`for incorporating the personalized advertising into the infor
`mation to be sent to the user. In the embodiment shown in
`FIG. 4, images may be Selected and inserted into electronic
`advertising or printed advertising as described more fully
`above.
`FIG. 5 is a block diagram of one embodiment of a
`0021
`computer-readable medium (500) having computer-execut
`able code (502), in accordance with the present invention,
`for combining for automatically combining personalized
`advertising with information to be sent to a user. For
`example, the computer-readable medium may include a CD,
`a digital tape, or the like. The computer-executable code
`provides for querying (504) a web site for at least one
`individual related to the user, wherein the individual has at
`least one image associated with it. Code (506) also provides
`for Selecting an image for the at least one individual and
`Verifying that the image matches a desired type of the
`personalized advertising. In addition, the code (508) pro
`vides for masking the image into the personalized advertis
`ing and combining the personalized advertising with the
`information to be sent to the user. The computer-executable
`code includes code for sending (510), to the user, the
`information with the personalized advertising having the
`image. Images may be Selected as described in further detail
`above.
`0022. Thus, methods, a computer System, a computer
`medium and an article of manufacture have been described
`according to the present invention. Many modifications and
`variations may be made to the techniques and structures
`described and illustrated herein without departing from the
`Spirit and Scope of the invention. Accordingly, it should be
`understood that the methods, computer System, computer
`medium and article of manufacture described herein are
`illustrative only and are not limiting upon the Scope of the
`invention.
`
`What is claimed is:
`1. A method for combining personalized advertising with
`information to be sent to a user, comprising the Steps of:
`
`

`

`US 2003/0177063 A1
`
`Sep. 18, 2003
`
`querying a web site for at least one individual related to
`the user, wherein the individual has at least one image
`asSociated there with;
`Selecting an image for the at least one individual;
`Verifying that the image matches a desired type of the
`personalized advertising,
`masking the image into the personalized advertising,
`combining the personalized advertising having the image
`together with the information to be sent to the user; and
`Sending, to the user, the information with the personalized
`advertising having the image.
`2. The method of claim 1 wherein the information to be
`Sent to the user is one of electronic information and printed
`information.
`3. The method of claim 1 wherein the user is one of: a
`consumer of the advertising and is different from the at least
`one individual whose image is in the advertising and a
`consumer of the advertising and is the individual whose
`image is in the advertising.
`4. The method of claim 1 wherein the at least one
`individual is related via at least one of geographically,
`family and Socially.
`5. The method of claim 1 wherein the at least one
`individual is the user.
`6. The method of claim 1 wherein the at least one
`individual is associated with the user via one of a commu
`nity association and a professional association.
`7. The method of claim 1 wherein the personalized
`advertising is Selected from a file of Subject matter gathered
`from a customer profile for the user.
`8. The method of claim 1 wherein the personalized
`advertising is Selected from a file of Subject matter gathered
`from a customer profile for the user and the user's image is
`inserted into the personalized advertising.
`9. The method of claim 1 wherein the personalized
`advertising is Selected from a file of Subject matter gathered
`from a customer profile for the user, the user's image is
`inserted into the personalized advertising, and a communi
`ty's image associated with the user is incorporated into the
`personalized advertising.
`10. A method for generating personalized electronic
`advertising to accompany Internet download information,
`comprising the Steps of:
`maintaining, in memory, a plurality of user profiles and a
`plurality of imageS associated with each user profile;
`upon a user's activating a download of information from
`the Internet, Selecting an image associated with the
`uSer,
`inserting the image into electronic advertising to provide
`personalized electronic advertising, and
`incorporating the personalized electronic advertising into
`the Internet download information.
`11. The method of claim 10 wherein the user is one of: a
`consumer of the advertising and is different from the at least
`one individual whose image is in the advertising and a
`consumer of the advertising and is the individual whose
`image is in the advertising.
`12. The method of claim 10 wherein the image associated
`with the user is related to the user via at least one of:
`geographically, family and Socially.
`
`13. The method of claim 10 wherein the image associated
`with the user is an image of the user.
`14. The method of claim 10 wherein the image associated
`with the user is associated with the user via one of: a
`community association and a professional association.
`15. The method of claim 10 wherein the image is selected
`from a Set of images in a customer profile for the user.
`16. The method of claim 10 wherein the image is selected
`from a set of images in a customer profile for the user and
`the image utilized is the user's image, which is inserted into
`the electronic advertising to provide personalized electronic
`advertising.
`17. The method of claim 10 wherein the image is selected
`from a set of images in a customer profile for the user, the
`image utilized is the user's image, which is inserted into the
`electronic advertising, and a community's image associated
`with the user is incorporated into the electronic advertising
`to provide personalized electronic advertising.
`18. A computer System with a computer medium having
`computer-executable instructions for automatically combin
`ing personalized advertising with information to be sent to
`a user, the computer-executable instructions including the
`Steps of
`querying a web site for at least one individual related to
`the user, wherein the individual has at least one image
`asSociated there with;
`Selecting an image for the at least one individual;
`Verifying that the image matches a desired type of the
`personalized advertising,
`masking the image into the personalized advertising,
`combining the personalized advertising having the image
`together with the information to be sent to the user; and
`Sending, to the user, the information with the personalized
`advertising having the image.
`19. The computer system of claim 18 wherein the user is
`one of a consumer of the advertising and is different from
`the at least one individual whose image is in the advertising
`and a consumer of the advertising and is the individual
`whose image is in the advertising.
`20. The computer system of claim 18 wherein the infor
`mation to be sent to the user is one of electronic information
`and printed information.
`21. The computer system of claim 18 wherein the at least
`one individual is related via at least one of geographically,
`family and Socially.
`22. The computer system of claim 18 wherein the at least
`one individual is the user.
`23. The computer system of claim 18 wherein the at least
`one individual is associated with the user via one of: a
`community association and a professional association.
`24. The computer system of claim 18 wherein the per
`Sonalized advertising is Selected from a file of Subject matter
`gathered from a customer profile for the user.
`25. The computer system of claim 18 wherein the per
`Sonalized advertising is Selected from a file of Subject matter
`gathered from a customer profile for the user and the user's
`image is inserted into the personalized advertising.
`26. The computer system of claim 18 wherein the per
`Sonalized advertising is Selected from a file of Subject matter
`gathered from a customer profile for the user, the user's
`image is inserted into the personalized advertising, and a
`
`

`

`US 2003/0177063 A1
`
`Sep. 18, 2003
`
`community's image associated with the user is incorporated
`into the personalized advertising.
`27. An article of manufacture comprising:
`a computer-readable medium having computer-execut
`able code for generating personalized advertising to
`accompany information to be sent to a user, wherein the
`computer-executable code includes:
`computer-executable code for maintaining, in memory, a
`plurality of user profiles and a plurality of images
`asSociated with each user profile;
`computer-executable code for Selecting an image associ
`ated with the user;
`computer-executable code for inserting the image into
`advertising to provide personalized advertising, and
`computer-executable code for incorporating the perSon
`alized advertising into the information to be Sent to the
`USC.
`28. The article of manufacturing of claim 27 wherein the
`user is one of a consumer of the advertising and is different
`from the at least one individual whose image is in the
`advertising and a consumer of the advertising and is the
`individual whose image is in the advertising.
`29. The article of manufacture of claim 27 wherein the
`information to be sent to the user is one of electronic
`information and printed information.
`30. The article of manufacture of claim 27 wherein the
`image associated with the user is related to the user via at
`least one of: geographically, family and Socially.
`31. The article of manufacture of claim 27 wherein the
`image associated with the user is an image of the user.
`32. The article of manufacture of claim 27 wherein the
`image associated with the user is associated with the user via
`one of a community association and a professional asso
`ciation.
`33. The article of manufacture of claim 27 wherein the
`image is Selected from a set of images in a customer profile
`for the user.
`34. The article of manufacture of claim 27 wherein the
`image is Selected from a set of images in a customer profile
`
`for the user and the image utilized is the user's image, which
`is inserted into the advertising to provide personalized
`advertising.
`35. The article of manufacture of claim 27 wherein the
`image is Selected from a set of images in a customer profile
`for the user, the image utilized is the user's image, which is
`inserted into the advertising, and a community's image
`asSociated with the user is incorporated into the advertising
`to provide personalized advertising.
`36. A computer-readable medium having computer-ex
`ecutable code for automatically combining personalized
`advertising with information to be sent to a user, comprising
`the Steps of:
`computer-executable code for querying a web site for at
`least one individual related to the user, wherein the
`individual has at least one image associated therewith;
`computer-executable code for Selecting an image for the
`at least one individual and verifying that the image
`matches a desired type of the personalized advertising,
`computer-executable code for masking the image into the
`personalized advertising and combining the personal
`ized advertising with the information to be sent to the
`user; and
`computer-executable code for Sending, to the user, the
`information with the personalized advertising having
`the image.
`37. The computer-readable medium of claim 36 wherein
`the user is one of: a consumer of the advertising and is
`different from the at least one individual whose image is in
`the advertising and a consumer of the advertising and is the
`individual whose image is in the advertising.
`38. The computer-readable medium of claim 36 wherein
`the information to be sent to the user is one of electronic
`information and printed information.
`39. The computer-readable medium of claim 36 wherein
`the at least one individual is related via at least one of:
`geographically, family and Socially.
`40. The computer-readable medium of claim 36 wherein
`the at least one individual is the user.
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`k
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`k
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`k
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`k
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`k
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