FOR  IMMEDIATE  RELEASE  
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`SD  ASSOCIATION  ADDS  STANDARDIZED  WIRELESS  COMMUNICATION  
`TO  WORLD-­‐LEADING  SD  MEMORY  CARD  STANDARDS  
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`New  Wireless  LAN  feature  extends  SD  memory  card  convenience  
`so  consumers  can  transfer  pictures  and  videos  wirelessly  from  their  cameras  
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`LAS  VEGAS  –  CES  Booth  South  Hall  4  #36231  -­‐-­‐  Jan.  9,  2012  –  A  new  SD  memory  card  
`standard  can  transform  millions  of  everyday  consumer  electronics  into  wireless  LAN  
`devices  with  portable  storage  and  communications.  The  Wireless  LAN  SD  standard  
`announced  today  is  the  SD  Association’s  first  wireless  SD  memory  card  standard  
`combining  storage  and  wireless  capabilities.  Consumers  will  be  able  to  transfer  pictures,  
`videos  and  other  content  wirelessly  from  most  existing  digital  cameras  and  digital  video  
`cameras  to  web-­‐based  cloud  services  and  between  SD  devices  over  home  networks.    
`  
`The  Wireless  LAN  SD  standard  combines  the  world-­‐leading  memory  card  storage  
`standard  with  the  ubiquitous  wireless  standard  IEEE  802.11a/b/g/n,  part  of  the  
`Association’s  strategy  to  expand  SD  services  and  features  by  incorporating  other  global  
`standards.  This  standard  is  applicable  to  full  size  SD/SDHC/SDXC  and  
`microSD/SDHC/SDXC  memory  cards.  It  taps  into  a  billions-­‐strong  SD  standards  market  
`for  which  manufacturers  can  develop  products  and  consumers  can  reliably  use  Wireless  
`LAN  applications.    
`  
`“As  cloud  servers  and  wireless  technologies  continue  to  penetrate  the  consumer  
`experience,  wireless  accessibility  will  become  increasingly  more  important,”  said  
`Michael  Yang,  senior  principal  analyst,  memory  and  storage,  IHS  iSuppli.  “The  addition  
`of  wireless  capability  to  the  existing  SD  memory  card  standard,  will  enable  SD  memory  
`cards  to  remain  relevant  to  shifting  market  demand,  and  add  value  to  consumers  and  
`manufacturers  of  new  cameras,  tablets,  and  mobile  phones.”          
`  
`With  wireless  communication  capabilities  in  their  familiar  SD  memory  cards,  consumers  
`around  the  world  will  be  able  to:    
`• Upload  family,  vacation  or  sports  photos  and  video  wirelessly  from  a  camera  or  
`video  camera  to  a  computer  or  server  for  sharing  or  backup.    
`• Wirelessly  download  pictures  from  servers  with  cameras  and  video  cameras  
`using  Wireless  LAN  SD  memory  cards.  Consumers  can  share  pictures  and  videos  
`without  email  or  physical  card  transfers,  including  peer-­‐to-­‐peer  picture  and  
`video  transfers  from  cameras  to  smart  phones  and  tablets  wirelessly  without  an  
`access  point.  
`• Use  Wireless  LAN  SD  memory  cards  as  wireless  control  points  for  other  devices,  
`such  as  TVs,  in  a  home  network.    
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`January  9,  2012  
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`1  
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`DJI-1017
`IPR2023-01107
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`  FOR  IMMEDIATE  RELEASE  
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`The  Wireless  LAN  SD  memory  card  standard  defines  two  interface  types:  
`• The  Web  interface,  designated  by  a  
`peer-­‐to-­‐peer  functions;  
`• The  home  network  interface  designated  by  a  
`symbol,  supports  server  
`upload  and  home  network  communication  functions.  
`• A  Wireless  LAN  SD  memory  card  can  provide  both  of  the  wireless  
`communication  types,  designated  by  both  symbols.  
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`symbol,  supports  server  upload  and  
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`“Wireless  LAN  SD  offers  you  a  standardized  approach  to  transfer  pictures,  video,  
`documents  and  other  content  easily  with  most  existing  cameras  and  video  cameras,”  
`said  Norm  Frentz,  chairman  of  the  SD  Association.  “The  Wireless  LAN  SD  memory  card  
`standard  demonstrates  how  SD  Association  innovation  continues  to  respond  to  market  
`demand  and  improve  consumers’  digital  lives.”  
`  
`For  more  than  a  decade,  SD  standards  have  increased  the  value,  usefulness  and  
`longevity  of  consumer  electronics  by  allowing  consumers  to  easily  upgrade  storage  
`instead  of  replacing  devices  and  creating  more  electronic  waste.    
`  
`SD  Association  
`The  SD  Association  is  a  global  ecosystem  of  more  than  1,000  technology  companies  
`charged  with  setting  interoperable  SD  standards.  The  association  encourages  the  
`development  of  consumer  electronic,  wireless  communication,  digital  imaging  and  
`networking  products  that  utilize  market-­‐leading  SD  technology.  The  SD  standard  is  the  
`number  one  choice  for  consumers  and  has  earned  more  than  80  percent  of  the  memory  
`card  market  with  its  reliable  interoperability  and  its  easy-­‐to-­‐use  format.  Today,  mobile  
`phones,  Blu-­‐ray  players,  HDTVs,  audio  players,  automotive  multimedia  systems,  
`handheld  PCs,  digital  cameras  and  digital  video  cameras  feature  SD  interoperability.  For  
`more  information  about  SDA  or  to  join,  please  visit  the  association’s  web  site,  
`www.sdcard.org.  
`  
`Note:  The  Wireless  LAN  SD  standard  will  be  available  to  Association  members  for  
`product  development  once  the  standard  is  completed.  
`  
`Media  Contact  
`Alisa  Hicks  
`SD  Association  
`1.925.275.6670  
`media@sdcard.org  
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`January  9,  2012  
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