UNITED STATES PATENT AND TRADEMARK OFFICE
`____________
`BEFORE THE PATENT TRIAL AND APPEAL BOARD
`____________
`TELEBRANDS CORP.
`
`Petitioner,
`
`v.
`
`TINNUS ENTERPRISES, LLC,
`
`Patent Owner.
`____________
`PGR2016-00030
`U.S. Patent No. 9,242,749
`____________
`DECLARATION OF SCOTT STEINBERG
`
`
`
`
`PROTECTIVE ORDER MATERIAL-ATTORNEYS’ EYES ONLY
`
`Petitioner Telebrands Corp.-Exhibit 1073
`PGR2016-00030
`Page 1 of 17
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`REDACTED
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`

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`I.
`
`INTRODUCTION
`
`1.
`
`I have been retained as a toy, Kickstarter and marketing expert by
`
`Cooper & Dunham LLP, which I understand represents Petitioner Telebrands Corp.
`
`in PGR2016-00030.
`
`2.
`
`In response to Tinnus’ Patent Owner Response filed on June 6, 2017, I
`
`have been asked to analyze whether the secondary considerations asserted by Tinnus
`
`demonstrates that the invention claimed in U.S. Patent No. 9,242,749 (’749 patent)
`
`is not obvious. Specifically, I have been asked to address Mr. Byrne’s testimony
`
`with respect to commercial success.
`
`II. QUALIFICATIONS
`
`3. My Curriculum Vitae (CV) is attached as Appendix A to the report. It
`
`lists, among other things, my experience in the toy and marketing industry.
`
`4.
`
`I received a B.S. in Management from the Georgia Institute of
`
`Technology.
`
`5.
`
`I am the General Manager of Phoenix Online Publishing and CEO and
`
`Lead Analyst of TechSavvy Global and FutureProof Strategies. I have served as the
`
`General Manager of Phoenix Online Publishing since 2014 and have served as the
`
`CEO and Lead Analyst of TechSavvy Global and FutureProof Strategies since 2010.
`
`My
`
`responsibilities
`
`include advising companies on
`
`strategic planning,
`
`consumer/entertainment products development, marketing, and worldwide IP
`
` 
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`2 
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`PROTECTIVE ORDER MATERIAL-ATTORNEYS’ EYES ONLY
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`Petitioner Telebrands Corp.-Exhibit 1073
`PGR2016-00030
`Page 2 of 17
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`REDACTED
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`portfolio management. I have knowledge and experience regarding consumer
`
`products, toys, and video games.
`
`6.
`
`I have further consulted on the design, development, marketing and
`
`promotion of toys and games for children of all ages, and served as a spokesperson
`
`for popular toy makers such as Disney, Mattel, and LeapFrog. I have also been an
`
`industry expert and insider on toy trends for some of the nation’s largest media
`
`outlets (including ABC, CBS, NBC, PARADE, and Rolling Stone), and been
`
`retained as a toy expert for Fortune 500 leaders such as Sears, Kmart, and Costco. I
`
`am the bestselling author of The Modern Parent’s Guide Series (about modern
`
`family trends), The Crowdfunding Bible (on Kickstarter and online fundraising), and
`
`Make Change Work for You (a guide to innovation and trendspotting). I am also an
`
`internationally-recognized family and parenting expert who speaks at global
`
`conferences and events. In addition, I am the creator of several video series
`
`including How to Speak Kid. I have written hundreds of articles for the nation’s
`
`most widely-read and widely-recognized magazines on top seasonal toys, top
`
`consumer products for families, new market trends, best entertainment options, and
`
`picks for kids of all ages, among other topics.
`
`III. MATERIALS CONSIDERED
`In forming my opinions, I relied on my education, work experience, and
`
`7.
`
`personal experience. I also considered the materials referenced in this declaration.
`
` 
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`3 
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`PROTECTIVE ORDER MATERIAL-ATTORNEYS’ EYES ONLY
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`Petitioner Telebrands Corp.-Exhibit 1073
`PGR2016-00030
`Page 3 of 17
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`REDACTED
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`

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`IV. THE BUNCH O BALLOONS PRODUCT
`The Bunch O Balloons product is a device for simultaneously filling
`
`8.
`
`and sealing multiple water balloons. The device includes a cap which can be attached
`
`to a garden hose, tubes, balloons, and O-rings. The O-rings hold the balloons on the
`
`tubes and seal the balloons when the balloons are filled with water and detached
`
`from the tubes.
`
`9. Mr. Malone says that he began designing the Bunch O Balloons product
`
`in 2010, completing the first prototype at the end of January/early February of 2014.
`
`Mr. Byrne alleges that the Bunch O Balloons product “was first presented to the
`
`general public through crowd-funding website Kickstarter.” This is erroneous.
`
`10. As Mr. Malone notes, Bunch O Balloons was also previously presented
`
`to the general public in February via a video publicly posted on the Web, and via in-
`
`person demonstrations. (Ex.1037, 24:13-20, 30:21-31:3.) In addition, in an effort
`
`to market the product, Mr. Malone testified that he presented and demonstrated the
`
`Bunch O Balloons product at Toy Fair in New York City in February of 2014 (an
`
`event Mr. Byrne attended, and did not notice the product at), which was open to the
`
`public and where thousands of industry professionals, including major retailers and
`
`manufacturers, were given a chance to see the product. (Ex.1037, 24:13-20, 30:21-
`
`31:3; Ex.1036, 67:3-14.) These Toy Fair attendees were also allowed to see Bunch
`
`O Balloons without the need for a nondisclosure agreement that would prevent them
`
` 
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`4 
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`PROTECTIVE ORDER MATERIAL-ATTORNEYS’ EYES ONLY
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`Petitioner Telebrands Corp.-Exhibit 1073
`PGR2016-00030
`Page 4 of 17
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`REDACTED
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`from sharing their thoughts and feedback on the product with others, or posting
`
`articles about the product. (Ex.1037, 32:8-24.)
`
`11. Mr. Malone did not receive much licensing interest in or press
`
`surrounding his Bunch O Balloons product at the February 2014 Toy Fair even
`
`though one of the reasons he attended was specifically to “generate licensing leads.”
`
`He admits that he lacked the resources and contacts to adequately manufacture,
`
`promote, and distribute the product. (Ex.1037, 44:7-45:12.) So Mr. Malone decided
`
`he needed to find another way to commercialize the Bunch O Balloons product, and
`
`he turned to crowdfunding to raise necessary funds. (Id.)
`
`12. Mr. Malone hired a public relations firm, Command Partners, to help
`
`launch his crowdfunding campaign and to market the Bunch O Balloons product.
`
`(Ex.1023-1025.)
`
`13. Command Partners provided Mr. Malone with an array of marketing-,
`
`advertising, promotional-, social media- and crowdfunding-campaign-management-
`
`related services – including, but not limited to, helping Mr. Malone define a strategy,
`
`narrative, and methodology for conducting an online crowdfunding (fundraising)
`
`campaign, and choosing a crowdfunding product category and website provider (in
`
`this case Kickstarter) for the Bunch O Balloons project. (Ex.1023-1025.) Command
`
`Partners was also heavily involved in creating a media and influencer relations
`
`outreach strategy for the Bunch O Balloons project and product, and generating
`
` 
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`5 
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`PROTECTIVE ORDER MATERIAL-ATTORNEYS’ EYES ONLY
`
`Petitioner Telebrands Corp.-Exhibit 1073
`PGR2016-00030
`Page 5 of 17
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`REDACTED
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`attention around Bunch O Balloons (including media mentions cited by Mr. Byrne),
`
`which had failed to successfully attract large amounts of attention or funding prior
`
`to Command Partners’ involvement.
`
`V.
`
`NO COMMERCIAL SUCCESS
`
`A.
`
`14.
`
`No Nexus
`
`I understand that in order to demonstrate commercial success, there
`
`must be a nexus between the Bunch O Balloons product and the ’749 patent. I
`
`understand that a nexus may be presumed when the entire product that is
`
`commercially successful is covered by the claims of the ’749 patent. I understand
`
`that Tinnus contends there is nexus between the alleged success of the Bunch O
`
`Balloons product because the Bunch O Balloons product is allegedly covered by the
`
`claims of the patents-in-suit. I am not a technical expert, so I will not opine on
`
`whether the Bunch O Balloons product is covered by the claims of the patents-in-
`
`suit.
`
`15. Assuming Tinnus is correct, I understand that the presumption of a
`
`nexus may be rebutted by evidence demonstrating that the product is successful not
`
`because of the product itself, but due to other factors, such as marketing. Mr. Byrne
`
`himself points outs out that sales of the Bunch O Balloons product cannot be
`
`attributed solely to its patented features. (Ex.1036, 129:13-19.) Based on this
`
`understanding, as explained below, in my opinion, there is no nexus between the
`
`alleged success of the Bunch O Balloons product and the ’749 patent. Any alleged
`6 
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`PROTECTIVE ORDER MATERIAL-ATTORNEYS’ EYES ONLY
`
`Petitioner Telebrands Corp.-Exhibit 1073
`PGR2016-00030
`Page 6 of 17
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`REDACTED
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`

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`success of the Bunch O Balloons product is not due solely to the claimed features—
`
`i.e., a housing, tubes, balloons, and elastic fasteners. Rather, as I explain below, it is
`
`due to factors such as the marketing by Command Partners.
`
`16.
`
`Importantly, as previously discussed, Mr. Malone testified that he
`
`displayed and demonstrated the Bunch O Balloons product at the Toy Fair in New
`
`York City in February of 2014 – and did so to toy industry buyers and press. As
`
`noted earlier, these demonstrations came after earlier displays of the product to the
`
`general public on the Internet. Mr. Malone also testified that the Bunch O Balloons
`
`product that was on display at this event and visible on the Internet had the same
`
`features as the apparatus disclosed in the ’749 patent. (Ex.1037, 24:4-20.) But the
`
`Bunch O Balloons product did not achieve any success at the Toy Fair.
`
`17. Mr. Malone then hired Command Partners who launched the
`
`Kickstarter campaign that Mr. Byrne contends “contributed significantly to the
`
`eventual [alleged] commercial success of Bunch O Balloons.” (Ex.2022, ¶17.) Mr.
`
`Malone admits that Command Partners was a key to the success of the Bunch O
`
`Balloons product. (Ex.1037, 22:18-22.) As I explain below, Command Partners’
`
`marketing strategy was to use Mr. Malone’s story and family to garner attention and
`
`obtain an emotional connection with consumers through the Kickstarter campaign.
`
`18. With the help from Command Partners, Tinnus engaged in a marketing
`
`campaign that was designed to establish an emotional connection with consumers,
`
` 
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`7 
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`PROTECTIVE ORDER MATERIAL-ATTORNEYS’ EYES ONLY
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`Petitioner Telebrands Corp.-Exhibit 1073
`PGR2016-00030
`Page 7 of 17
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`and piggyback on several unique elements of crowdfunding platforms. (Ex.1023-
`
`1025.) Kickstarter campaigns, which are commonly different from traditional
`
`marketing efforts, are campaigns in which a creator often tries to play up an
`
`emotional connection with prospective buyers, and establish rapport, as opposed to
`
`simply letting a product speak for itself.
`
`19.
`
`Thus, the evidence shows that without strategic marketing/advertising
`
`by Command Partners, the Bunch O Balloons product had not achieved significant
`
`prior success—Command Partners’ efforts helped Malone and Tinnus overcome this
`
`challenge. Speaking to this questionability is the need to run a Kickstarter for Bunch
`
`O Balloons in the first place. Mr. Malone tried to gain traction for the Bunch O
`
`Balloons product on its own – but the product, without marketing/advertising was
`
`unsuccessful.
`
`B.
`
`20.
`
`NPD Report Is Not Evidence Of Commercial Success
`
` Mr. Byrne further contends that because ad hoc report of The NPD
`
`Group, Inc. (“The NPD Report”) (Ex.2032) says the Bunch O Balloons product was
`
`allegedly the number one toy in the Water/Sand Toys and Accessories
`
`Subcategory—as defined by NPD—then the Bunch O Balloons product is a
`
`commercial success.
`
`21.
`
`First, on pages 18-19 of the NPD report, there is a list of 50 products
`
`sold in 2016 which NPD has classified in the Water/Sand Toys & Accessories
`
` 
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`8 
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`PROTECTIVE ORDER MATERIAL-ATTORNEYS’ EYES ONLY
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`Petitioner Telebrands Corp.-Exhibit 1073
`PGR2016-00030
`Page 8 of 17
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`Subcategory. (Ex.2032.) For each product, the list includes the product name and
`
`the product model number. The first product on the list is Zuru’s Bunch O Balloons
`
`3pk. I understand that in 2016 Telebrands sold two versions of its Battle Balloons
`
`product: Battle Balloons Basic, and Battle Balloons Color Combat. The difference
`
`between the products is that the Color Combat product includes colored dye in the
`
`balloons to color the water. The two products have different model/SKU numbers.
`
`(Exs.1074-75.1)
`
`22.
`
`The NPD Report’s list of the top 50 products is inaccurate, at least
`
`because it
`
`. The NPD
`
`Report lists sales of Battle Balloons Color Combat as
`
` in 2016.
`
`
`
`
`
`. Telebrands’ COO, Mr. Iyer, testified that as of April 2016, Telebrands sold
`
` of Battle Balloons products, including both Battle Balloons Basic and
`
`Battle Balloons Color Combat. (Ex.2028, 33:7-15.) Because the NPD report
`
`
`
`products in the Top 50 as well. Therefore, I consider the NPD Report to be
`
` it may omits sales of other
`
`                                                            
`1 Ex.1074 is a true and correct copy of the listing for the Battle Balloons basic product
`from www.walmart.com, which I access on September 20, 2017. Ex.1074 is a true
`and correct copy of
`the
`listing for Battle Balloons Color Burst from
`www.walmart.com. I understand that the Battle Balloons Color Burst product is the
`same as the Battle Balloons Color Combat product, with the only difference being
`the name.
`
` 
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`9 
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`PROTECTIVE ORDER MATERIAL-ATTORNEYS’ EYES ONLY
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`Petitioner Telebrands Corp.-Exhibit 1073
`PGR2016-00030
`Page 9 of 17
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`unreliable.
`
`23.
`
`The noticeable
`
` from the
`
`NPD report is very troubling, and calls into question the comprehensiveness and
`
`validity of the report. We know the NPD report does not include at least one product
`
`that NPD would categorize as a Water/Sand Toy & Accessory, and which had a high
`
`level of sales. How do we know which other top selling products were excluded
`
`from the data? How do we know NPD has tracked every “relevant” product? For
`
`that matter, how do we know that the NPD report is not missing products that have
`
`better sales figures than the Bunch O Balloons product? NPD only tracks 80% of
`
`the U.S. retail market for toys (Ex.2032) - how do we account for the missing data?
`
`And how do we account for NPD’s failure to compare the products directly to those
`
`intended for sale to the same target market – children 8 and up?
`
`24.
`
`In addition, the Water/Sand Toys and Accessories subcategory is not
`
`an accurate relevant market. I understand that a relevant market should include
`
`similar products sold by third parties. Aside from Telebrands’ Battle Balloons Color
`
`Combat product, the products identified in the NPD report in the Water/Sand Toys
`
`and Accessories subcategory are not even arguably similar to the Bunch O Balloons
`
`product. For example, the list of 50 items on page 18 of the NPD report includes
`
`
`
`. Below are some
`
` 
`
`10 
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`PROTECTIVE ORDER MATERIAL-ATTORNEYS’ EYES ONLY
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`Petitioner Telebrands Corp.-Exhibit 1073
`PGR2016-00030
`Page 10 of 17
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`images of such products:
`
`
`
`25.
`
`The market for individuals purchasing
`
` is not the same as
`
`the market for individuals purchasing water balloons. Likewise, the packaging of the
`
`Bunch O Balloons product states that it is for individuals 8 years and older.
`
`Accordingly, the Bunch O Balloons product, which is not intended for use by babies,
`
`does not compete with seasonal baby toys, and should not have been classified in
`
`the same category.
`
`26. Moreover, the products identified in the NPD report are
`
` and,
`
`once purchased by someone, are not likely to be purchased again until lost, damaged
`
`or destroyed. An individual buying
`
`, for example, will
`
`not need to buy the same toy every time he/she goes to the beach. In contrast, the
`
`Bunch O Balloons product is a one-time use product. Whenever a purchaser wants
`
`to use the Bunch O Balloons product again, he/she has to purchase it again.
`
` 
`
`11 
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`PROTECTIVE ORDER MATERIAL-ATTORNEYS’ EYES ONLY
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`Petitioner Telebrands Corp.-Exhibit 1073
`PGR2016-00030
`Page 11 of 17
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`REDACTED
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`Therefore, it is improper to compare sales of the Bunch O Balloons product to sales
`
`of the unrelated, reusable products identified in the NPD Report.
`
`27.
`
`Furthermore, the NPD Report is simply numbers—it does not take into
`
`account the extraneous factors that may lead to more sales for one product than
`
`another. For example, it does not assign values to variables such as the average
`
`number and frequency of purchases of a product and does not explain what special
`
`placements or actions retailers may have made with respect to the Bunch O Balloons
`
`product (special placements or actions that may only have taken place during the
`
`years presented, and may not take place again). Nor does it take into account special
`
`promotions or marketing activities that might have boosted sales performance.
`
`28.
`
`Finally, the NPD Report does not take into account the characteristics
`
`of the products in the Water/Sand Toys & Accessories Subcategory. For example,
`
`some of the products in the Subcategory are at a much higher price-point than the
`
`Bunch O Balloons product.
`
`29.
`
`Therefore, in my opinion, the NPD report (Ex.2032) is not evidence of
`
`commercial success.
`
`
`
`
`
` 
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`
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`12 
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`PROTECTIVE ORDER MATERIAL-ATTORNEYS’ EYES ONLY
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`Petitioner Telebrands Corp.-Exhibit 1073
`PGR2016-00030
`Page 12 of 17
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`I declare under penalty of perjury under the laws of the United States of
`
`America that the foregoing is true and correct.
`
`Dated: September 20, 2017
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
` ______________________
`
`Scott Steinberg
`
`
`
` 
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`13 
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`Petitioner Telebrands Corp.-Exhibit 1073
`PGR2016-00030
`Page 13 of 17
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`
`
`APPENDIX A
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`PROTECTIVE ORDER MATERIAL-ATTORNEYS’ EYES ONLY
`
`Petitioner Telebrands Corp.-Exhibit 1073
`PGR2016-00030
`Page 14 of 17
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`Scott Steinberg
`Trends Expert and Futurist
`Consumer Technology, Toys, Video Games
`
`www.TechSavvyGlobal.com // www.AKeynoteSpeaker.com
`
`
`
`
`•
`
`•
`
`•
`
`•
`•
`
`•
`
`
`
`
`• Globally-renowned business strategist and trends expert: Awarded title “Master of
`Innovation” by Chase Bank and Fortune Magazine, hailed as one of America’s top
`futurists by BBC
`• CEO and founder: 15-year portfolio of critically-acclaimed publishing and digital
`media ventures includes Phoenix Online (app development and software publishing),
`TechSavvy Global (consulting/market research), READ.ME (digital distribution), etc.
`Senior management and strategic innovation consultant: Advised Intel, Symantec, The
`Department of Defense, AT&T, Activision Blizzard, Atari, McAfee, Microsoft, MTV, Sony,
`Qualcomm, Electronic Arts and more on strategic planning, consumer/entertainment
`products development, marketing and worldwide IP portfolio management.
`• Globally-renowned technology, consumer electronics, consumer products, toys and
`video games business expert:
`o 1 billion+ consumers reached in under 8 years
`o
`Technology expert columnist: ABC News, CNN, Inc, Entrepreneur, Rolling Stone
`o
`Toy Tech Expert for Sears Toy Shop
`o
`Seen in over 600 outlets: CBS, NBC, LA/NY Times, Playboy, USA Today, Variety
`o More than 5000 published articles
`o Regular appearances on ABC, CBS, CNN, FOX, NBC, WB
`o Hailed as authority by AP, BusinessWeek, Forbes, MSN, NPR, Wall St. Journal
`Leadership and change management expert: Top-rated provider of speaking
`services, workshops, seminars, teaching tools and training programs for organizations
`including Century 21, Ford, Dell, Procter & Gamble, News Corp. and more.
`Self-publisher: software, technology, online services, apps and video games: Handled
`all product acquisitions, business development, finance, operations, licensing,
`marketing/PR, third-party relations, strategic positioning, social media and sales
`functions.
`10 years of building profitable startups and divisions: Last (Digital Trends) sold 8/2010
`Extensive skill set and strategic planning experience: Versed in business development,
`worldwide publishing, third-party relations, brand management, advertising, sales,
`licensing, customer acquisition, content strategy, social media and traditional/viral
`marketing and promotion.
`Bestselling author: Creator of award-winning and top-selling books such as Make
`Change Work for You, Becoming Essential, The Business Expert's Guidebook, The
`Crowdfunding Bible and The Modern Parent’s Guide series. Owner and CEO of
`READ.ME publishing imprint.
`
`Experience
`
` January 2014 – Present
`
`
`
`
`Phoenix Online Publishing
`Award-winning publisher and developer of video games and software apps.
`
`
`General Manager
`•
`Built leading game development studio's new PC, Mac and mobile device publishing
`division from the ground up, delivering first #1 top-selling product in under six months
`Established and managed international distribution network, including retail and
`strategic partnerships, on a worldwide basis
`
`•
`
`Scott Steinberg
`
`
`
`
`
`
` Page 1 of 3
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`Petitioner Telebrands Corp.-Exhibit 1073
`PGR2016-00030
`Page 15 of 17
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`

`• Headed up business development and developer relations, signing and brokering
`deals for titles at myriad scopes and budget ranges
`•
`Secured press and media headlines in leading outlets such as ABC, CBS, FOX, NBC
`• Managed business affairs and contract negotiations for a roster of bestselling game
`developers and franchises, as well as independent (indie) upstarts
`
`
` March 2010 – Present
`
`
`
`
`
`
`TechSavvy Global
`Strategic innovation consulting, market research and consumer products testing services.
`
`
`•
`
`•
`
`CEO and Lead Analyst
`•
`Built, managed and oversaw one of today’s most well-known international consulting,
`market research and consumer products testing operations for the high-tech industry.
`• Grew practice’s clients to include top brands like AT&T, Ford, AMD, Intel, McAfee,
`RealNetworks, Sears, Symantec, Microsoft, Gaikai, Atari, the Consumer Electronics
`Association and others.
`Expert witness consulting work includes insight on anti-trust, IP and patent
`infringement, damages assessment, marketing, product development and more.
`Extensive digital, online, mobile, social experience includes strategic roadmaps,
`product launches and content planning for IP portfolios and app stores.
`• Among technology world’s most-quoted analysts: CNN, USA Today, MSNBC and more
`
`
` July 2007 – March 2010
`
`
`
`
`
`
`
`Digital Trends
`40 million-reader website for gadget, technology and consumer products enthusiasts
`
`
`Managing Partner
`• Responsible for strategic positioning, business development, brand management,
`advertising, customer acquisition and day-to-day operations: Helped grow revenues
`by 200%, increase productivity by order of 10X.
`• Negotiated, built and supervised editorial partnerships and syndication programs with
`Yahoo, Google, MSN and Best Buy, resulting in lucrative licensing deals, traffic spikes
`• Created marketing plan and public relations plan: Achieved sustained national
`awareness at minimal cost by leveraging social networks, broadcast/print media and
`online trends.
`• Managed two-dozen strong editorial and production teams
`•
`Built and oversaw business-to-business, business-to-consumer consulting practice,
`network of freelance contributors
`
`
`
`
`Embassy Multimedia Consultants
`World’s leading PC and video game consulting firm
`
`
`
`
` March 2004 – July 2007
`
`Managing Director
`•
`Founded company and grew profits by 50-150% annually via aggressive business
`development, online marketing and promotions and customer outreach programs
`• Advised industry leaders from Microsoft to Sony, Electronic Arts, Namco and UbiSoft
`on strategic planning, IP portfolio management, worldwide publishing, marketing, PR
`and product development, resulting in critically- and commercially-successful
`launches of both original and licensed IP.
`• Acted as product acquisitions primary: Atari, CDV, DreamCatcher, Legendo Ent.
`• Generated ongoing international media exposure at zero expense
`•
`Sold self-funded firm to Digital Trends in July 2007
`
`
` January 2006 – Present
`
`
`
`
`
`Games Press USA
`Premiere newswire for games journalists (30K+ users) and online pressroom vendor
`
`
`President
`
`Scott Steinberg
`
`
`
`
`
`
` Page 2 of 3
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`PROTECTIVE ORDER MATERIAL-ATTORNEYS’ EYES ONLY
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`Petitioner Telebrands Corp.-Exhibit 1073
`PGR2016-00030
`Page 16 of 17
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`•
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`Founded U.S. arm of successful pan-European firm: Built customer base, established
`American office, hired support staff and fueled ongoing year-on-year growth
`• Grew profits 30-50% annually, drove membership totals from 18,000 to 30,000+
`Handled all day-to-day operations, providing an essential daily newsroom resource
`•
`for game journalists, developers, publishers and retail/trade outlets worldwide
`• Achieved best-in-class performance and awareness via extensive market research,
`viral outreach, community management efforts
`• Clients include Nintendo, Capcom, EA, Sony Online, Square Enix, Koei, NCSoft, etc.
`• Created top-tier tradeshow site E3Press.com and supporting sponsorship program,
`bringing in thousands of dollars and doubling proceeds annually.
`
`Overload Entertainment
`Independent software development and publishing label
`
` November 2003 – January 2006
`
`CEO
`Started and self-funded international PC CD-ROM publisher
`•
`Responsible for all product acquisitions, business development, management,
`•
`operations, promotional, publishing and sales/distribution tasks.
`First title Heavyweight Thunder profitable within two weeks of announcement
`Products sold in over 20 territories worldwide
`Built and managed relationships with developers, distributors and trade partners
`worldwide, and created successful global brands, campaigns, partnerships
`
`•
`•
`•
`
`August 1999 – Present
`Self-Employed
`Freelance writer, author, analyst, radio/TV host, consultant and custom publishing expert
`
`Technology, Toys, Online, App, Social Media, Consumer Products and Business Expert
`• Contributor to 600 outlets: CNN, Ent. Weekly, LA/NY Times, Playboy, Rolling Stone
`• Over 5000 articles, hundreds of live radio and video appearances
`Fortune 500 clientele included America Online, Disney, Nokia, Delta and ESPN
`•
`• Custom publishing projects for Major League Baseball, National Cash Register, Toys R
`Us, Sam Goody, Hollywood Video
`• Created and published books, magazines, websites, documentaries and more
`
`Microids
`Global publisher of PC and console games
`
` July 1998 – April 1999
`
`VP of Product Acquisitions
`Identified and evaluated all product, publishing and strategic partnership ops
`•
`• Created company’s first international public relations program, securing widespread
`global coverage at zero expense
`First signing: Worldwide smash hit SHOGO: Mobile Armor Division
`Executed long-term publishing deal with then-unknown Monolith Productions
`Rose from unpaid intern to executive position in under 3 months
`
`•
`•
`•
`
`Education
`B.S. w/ Honors, Management Georgia Institute of Technology
`
`References Available Upon Request
`For more information, please see: www.TechSavvyGlobal.com or
`www.AKeynoteSpeaker.com
`
`Scott Steinberg
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` Page 3 of 3
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`PROTECTIVE ORDER MATERIAL-ATTORNEYS’ EYES ONLY
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`Petitioner Telebrands Corp.-Exhibit 1073
`PGR2016-00030
`Page 17 of 17
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`REDACTED
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