`
`Out of sight: “Our shades can
`barely be noticed, but that’s
`the point,” says Vince Lahey,
`J Geiger’s director of market
`operations for Aspen, about
`the shading integration in
`this Red Mountain home.
`
`ASPEN’S SOARING HOTELS AND HOMES
`
`SPACE
`
`PICTURE
`PERFECT
`
`J GEIGER SHADING GIVES
`ASPEN A NEW VIEW OF THE
`MOUNTAINS.
`BY MURAT OZTASKIN
`
`“Aspen is amazingly beautiful,”
`says James Geiger, the 38-year-old
`founder of Charleston-based
`shading company J Geiger, whose
`introduction three years ago of an
`unhidden automated shading
`system shook up the worlds of
`architecture and interior design.
`“The goal [architecturally] is to
`preserve natural beauty from the
`outside while simultaneously
`displaying it on the inside. We are
`in essence preserving the quality of
`the view.”
`The company has plenty of
`views to preserve in Aspen, where
`it debuted a showroom last July
`(also in New York and LA, it has
`since expanded to Miami, Seattle,
`and San Francisco). “We are the
`first automated shading company
`to expose the shades rather than
`cover them up,” says Vince Lahey,
`J Geiger’s director of market
`operations for Aspen. Without
`unsightly wires or screws, or the
`need to find space in which to hide
`the shade rolls and motors, shaded
`windows can now truly go floor-to-
`ceiling, adds Lahey, making
`J Geiger’s designs “hugely popular
`with architects.” Increasingly, that
`means Aspen architects (including
`Rowland+Broughton, the com-
`pany’s first collaboration in town),
`with whom J Geiger has already
`completed more than 25 projects.
`That’s a lot of windows onto the
`valley… 426 E. Main St., 720-409-
`1794; jgeigershading.com
`
`138 ASPENPEAK-MAGAZINE.COM
`
`The
`
`SOURCE:
`
`GeigTech East Bay LLC Ex. 2044
` U.S. Patent No. 10,294,171
`
`
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