Page 1 of 2
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`El
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`UNITED STATES PATENT AND TRADEMARK OFFICE
`
`SERIAL NO:
`
`77/136988
`
`MARK: TAME IT
`
`CORRESPONDENT ADDRESS:
`MICHAEL A. GROW
`ARENT FOX LLP
`1050 CONNECTICUT AVE NW
`
`WASHINGTON, DC 20036-5303
`
`lllllllll|||ll|||llllllllllllllllllllllll
`
`GENERAL TRADEMARK INFORMATION:
`
`http ://www.uspto.gov/main/trademarks.htm
`
`APPLICANT :
`Inc.
`
`Ted Gibson & Company,
`
`CORRESPONDENT’ S REFERENCE/DOCKET
`NO:
`
`20672
`CORRESPONDENT E-MAIL ADDRESS:
`
`REQUEST FOR RECON SIDERATION DENIED
`
`ISSUE/MAILING DATE:
`
`Applicant is requesting reconsideration of a final refusal issued/mailed December 14, 2007.
`
`After careful consideration of the law and facts of t.he case, the examining attomey must deny the
`request for reconsideration and adhere to the final action as written since no new facts or reasons have
`been presented that are significant and compelling with regard to the point at issue.
`
`Please note the attached Internet evidence and copies of printouts from the USPTO X-Search database
`showing third party registrations further supporting the finding that applicant’s goods are related to the
`registrant’s goods.
`
`Accordingly, applicant’s request for reconsideration is denied. The time for appeal runs from the date
`the final action was issued/mailed. 37 C.F.R. Section 2.64(b); TMEP Section 715.03(c). If applicant
`has already filed a timely notice of appeal, the application will be forwarded to the Trademark Trial and
`Appeal Board (TTAB).
`
`/Y. 1. Lee/
`
`Yat-sye 1. Lee
`Trademark Examining Attorney
`Law Office 107
`Phone: 571-272-3897
`
`file://\\ticrs-ais-01\ticrsexport\HtmlToTiflInput\REC00012008_08_18_15_09_l8_TTABO...
`
`8/18/2008
`
`
`
`

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`Page 2 of 2
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`STATUS CHECK: Check the status of the application at least once every six months from the initial
`filing date using the USPTO Trademark Applications and Registrations Retrieval (TARR) online system
`at lgtp;fit§rr.uspto.gov. When conducting an online status check, print and maintain a copy of the
`complete TARR screen. Ifthe status of your application has not changed for more than six months,
`please Contact the assigned examining attorney.
`
`file://\\ticrs-ais-01\ticrsexport\HtmlToTifi'Input\REC000 120 0 8_08_18_15_09_18_T'TABO...
`
`8/ 18/200 8
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`John Frieda Brilliant Brunette Satin Shine Finishing W“-*""‘;*
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`Package Details
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`1:; smoatn Create 303 separation silky tcxkure and smaolh perlecllon. Capture brunette zone: so hair
`shrnmars lxke Sélllfl be brunette.
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`fnr natural color-treated a: highlighted brunettes
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`Average Rating: *e'v<»W*»?r " I14)
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`See what other
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`Customer Reviews
`
`~&-fihrfio I love this for my short.
`
`in Undisclosed on 12/28I07
`by Anonymous
`I love this for my shurl, fine hair. IHI. falls flat during lhe day, Ijusl run my finger:
`through it to reviwe. and the smell is fantastic.
`was tms review hetnful to you’? Ygslflog you may also flag mi§ review.
`
`ré
`
`Ick. Makes my hair look
`
`in Undisclosed on 6{3r’fl7
`by Anonymous
`Icx. Makes my narr look flat and greasy — no matter how we I use. I me the Shrne
`Shock, so thought I‘d like this too.
`was this review helpful to you‘? Q I [I_u - you may also flag mis [gv ew.
`
`~
`
`Must use a very, very
`
`in Memphis, TN on 512107
`:::;;!5g,.
`b; Robyn
`Must use a very, very small amount, otherwise your hair will look greasy. Very good
`when wing to conuot frizziness.
`'.'.'as this review heipful to you? ‘E IN_o— you may also flag this review.
`
`1 ...-
`
`I have medium-length,
`
`Z§3}E'f,§,g in Undisclosed on 2/20?
`by checked I
`I h:—;‘.e med.Ium«Ieng1h, waay and wary fine hair. THIS stufl IS the best thing Ike found to
`gr.-e my haxr a smooth and shiny fintsh after btowodryzng It Iames myfiyas'.'a‘,~s
`-mtnm.-2 ..ergh,ng my hair donm. Before bio-2.'~dry1ng I use 3 light Ieasean conimoning
`spray Afierward. I use a srnail amount of Satin Shine to give genfle lift and definition}
`uuul INK‘: rxarrspuay, and guts and rnuusses are Iu In.-my for my hair
`I tried
`aIternalr.s.>s both irrigh—priced and low, and nothing matches this stuff I Iwa it for how
`It makes my hair iook and feel, the great but subtle fragrance and the very
`reasonable pr=ce Fm so glad to ham found it agaznl
`
`

`
` I -- cs/o.as id=B5 ' ;. -..
`
`I
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`0 /231203810‘
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`was this renew helpful lo you? iggl mg - you may also .
`
`fifirkfie A great product that adds
`
`in Waterbury Center, VT on 9f29./06
`:§$:,=,g,_.
`by Nancy
`A great product that adds style and shine, and works great, even on color treated
`hair.
`was llris review helpful lu yuu? fig {fig ~ you may also .
`
`fifiééfi Hove this product! It
`
`in Undisclosed on 3/2105
`‘,‘fE§,"_'f,,‘3-,‘
`by Lem
`l line this product! it smells wonderful. and it makes my dry hair so soft! My hair is
`shiny and beautiful aller I use it Just make sure to use a little bit, too much will
`make it greasy. lt‘s also a good-sized bottle, so you get more bang for your buck.
`was this review helpful to you? leg IM; - you may also flag mi‘; review.
`
`have
`
`This is okay, as long as
`
`in Civruirlriali, on on 2:25:05
`by Heallrer
`This is okay. as long as you don’: use too much. I have used it for fiizzies and it
`does smooth out my hair. But out only little dot-sized amounts on at a time. or else
`\,-our hair \'.ill be flat and mil feel greasy
`‘.’.’as this re.1'ew helpful to ycu?1g§.']y_g- you may also
`
`ewe /) .,
`
`I recently bought some of
`
`in Undisclosed on 2/15/05
`by Pam :§s;.‘.,:,.
`i recently bought some ofthis. l bane fairly short. textured hair that IS a medium
`auburn shade with caramel highlights. Since these products don‘t alter or deposit
`color l figured I'd be fine and I was! They a,l mane my hair very shiny and real‘
`"boost" the color. Love it! The smell is also fabulous - nutty, like a cross bel\':een
`coconut and cafiee Delicious. I really like the finishing creme because l can use it
`like a pomade to "piece out" my hair. but it isnt greasy or sticky. A !l[U9 goes 3 long
`:;a’,’.
`‘PS3 vs‘: rc.ie‘~.' helcful to 4 :u'7 Yea '_l;e_ » ,cu ma; also 339 We review.
`
`
`
`hv Fminn
`
`ladore this product. I...
`Y§.’E.‘.;!.E.3.
`in llndisnlnssd on 7y'11lflS
`
`

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`u S ore.com/ roductsl rod as 7 id='B578 8.: tii:l= 25:12-2.irx= L
`4=0&bi =3 Y-PLS -0—CAT
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`in Undisclosed on 211105
`by Emine i_~_g_i;;;=.;::,,
`I adore this product
`I have wavy hair that is sometimes curly, sometimes straight.
`and always frizzy. Whether you blow dry your hair straight or let it dry naturally. this
`product give: you beautiful shine and definition without being greasy or sticky like
`gels. It reduces fiizz vnthout weighing hair dmm. My friends ask me, "How do you
`hare such shiny hair? it looks so healthy!"
`was this raiitew helpful to you? E I M ~ you may also flag tnis rgfisw.
`
`ave '
`
`smells great, but weighs
`
`in Undisclosed on 11/24/04
`by Anonymous
`Smells great. but weighs hair doirm and duesrft seem to do the job. I need to stick to
`"Serums" l guess.
`was this renew helpful to you? y_e§1§l_o,- you may also flag this rmgw.
`
`“§”‘§3€
`
`.
`
`Smells amazing, but it
`
`in Undisclosed on 10125104
`3:23},
`by Anonymous
`Smells amazing. but it was just too heavy for my hair. Even if i used the most
`microscopic amounL_ my hair would get very salt, but very flat and heavy. Without the
`heaviness, mis would be a great product, but the fact that it makes my hair look
`horrible ivsliile smelling and feeling great) just isn't good enough.
`‘.'.'as W5 review heigiui to you‘? jg; Igg - you may also flag this [Bu'l9‘.‘[.
`
`This made my straight,
`7”” uzniwian
`in Undisclosed on 10/3204
`by Arionymous if“ .,E.,.E.;.=R
`This made my straight, fine hair slightly piecey. but it‘:~i not too heavy. it you dab a bit
`on top of your head. it smoother; the flyaways and doesn't look greasy. as long as
`you're careful not to use too much. Makes it look like your hair is naturaly shiny and
`beautiful!
`was this renew hetoiul to you? L23 I_o- you may also flag this review.
`
`1.
`
`.4 Satin Shine is great for
`
`in Undisclosed on 6113/04
`by Anonymous : :4“ Z§5.‘,§‘.f,§R
`Satin Sl'iIl'li-315 great For creating that chunky texture '.'.1'thout making your hair look
`dirty and heavy it smells nice. not awerpowenng it helps with the frizzies and
`conditions too.
`ll‘}I§ ». . ._;- . i..-..c. IA. . ...nu.... ix...
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`tt
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`was this review halnful to you‘? ‘$1 M - you may also flag mis [_ga"2g3g.
`
`awm . lnave only used this
`
`in Undisclosed on 5227104
`by ryokoasakisan
`I have only usai this twice so far, and in conjunction with the Shine Shock, Leaxe On
`Perfecting Glosser. lt did make my flyaways go down, but it was sticky. kind of dried
`my hair and made it feel a bit gunky. and tangled easier cause ofthia stickiness. lt
`may be that I should choose one or the other and not both. I don't know.
`was this review helpful to you? E I [Q - mu may also ‘lag mis raygxg.
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`Visit cur John Fneda
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`John Frieda Frizz-Ease Cud Around Style Activating
`Daily Shampoo 1a :1 oz (295 ml)
`our price: $5.99
`
`(5).
`
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`availability: in stock
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`)9 §9E larger QHOID
`
`Package Details
`
`Step 1: Cleanse
`
`Awakens 3. imarwes natuzal curl patterns. Hydrates, nourishes & defines for shiny‘ sa|on—styIe spirals‘
`mmmces ma
`Far rn'~-2 'n»‘orrnatson an Frizz-Ease prcducts call toll-free |“«'1»F. 9am-5pm EST, 800-521-3189 or xisit
`gonnfnedacom
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`D”9CU°“5
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`Apply shampoo to wet haxr Gently massage and work Into a nch later. Rinse thoroughly WM‘! warm
`...~s~» D»...-co :6 -..v.;...-...\.
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`id=15U 1
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`'d= U3
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`7
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`/20081012218
`
`water. Repeat if necessary.
`
`Recommended followup: Step 2 Curl Around Styie - Activating Daity Conditioner 8. Step 3 Hair Serum
`SZODSI-uaeranas
`
`Customer Reviews
`
`Average Rating: % firm st (5)
`
`fiekkéfi I have ALWAYS had
`
`in Gsixthemhnrg, MI’) on 113/(I8
`hy Dnanna
`I have ALWAYS had problems wrth frizzy, dry hart. I tried many products‘ but Frizz
`Ease was the ONLY shampoo/conditioner that both realty moisturized my hair and
`made it comptetety un—frIzzy,
`I Iove it.
`was mzs review helpful to you’? I@ I gig - you may atso flag this rgyiew.
`
`«M: 3e;i::% Love it! Love in Love
`
`in Undiscto:-zed on 10/20/07
`by Branca
`Love it! Love it! Love it! Graat srneIIl Defines curls weII! Great Iathert
`was this renew herptul to you? Yis I NJ -you ma; also j219 this mtew.
`
`I have very curly dark
`
`in I-‘xinnelon. NJ on 3/23x07
`by Michele {:;;::;;;:g.
`I have very curIy dark hair and has tried ecery shampoo and conditioner for curly hair
`and nothxng has worked like the Cun Around does I get great-looking defined cuns
`rather than the screwed up telephone 'oo‘<1ng curisé More defined. big‘ awesome-
`looking curls. I love it!
`was tms review hetptut to you‘? fig I [L - you may also flag this review.
`
`I.
`
`’~“:
`
`My daughter uses the
`
`
`in Ur:I‘scIcsed on 12t'1«1fL‘8
`b~_'Anonymous
`LI‘, rimrghwr nsn-: tho shampoo and mnd.tnnnar for hp! Iong_ thir|r_ vary mrriy hair
`was out of my usual shampoo so I gas it a try‘ and I lose it
`ihawe short, waxy,
`coarse hair. and this shampoo and condrtioner ca!ms it right down. Ieating at soher
`than he ezer seen It
`It refines the texture of my harr and giaes it a bit of shxne
`-s.-‘zthout feahng heavy My only concern Is the effect It may have on my processed
`hen color 2 usuaIIy use a shampoo for coIor»treated hair
`‘.‘.'as thrs review hetpful to ycu'7 \'esl[J_g — mu may aIso flag tn‘: review.
`
`I
`
` . [just started using this
`I-tau;
`by Anonymous Iv 73:52,
`
`In Undisclosed on 8/21i06
`
`

`
`tt
`
`://www dru store coml rodu 5/ od as
`
`50 12 ca id= U347
`
`07f23/200 1lJ'22:1B
`
`
`
`I just started using this daily shampoo and conditioner combo. My hair is ultra frizzy
`and diflicult. and these products have been great, Typically I has been buying a
`product that is twice as expensive in order to control my hair, and I am very pleased
`with the results from the past two weeks of using this one. My only reservation is that
`it looks like it is loaded with alcohol. which is something I prefer to amid.
`Was this review helpful to you’? 12;; I M — you may also flag this revieg
`
`Write a reriew
`
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`should read carefully at product packaging it you have or suspeu that you have a medical problem, promptly contact your heath care provider tntorrnatlon
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