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‘ U.s. Pawn: A TMOfcITM Mail Hcpt oz. 4,30
`IN THE UNITED STATES PATENT AND TRADEMARK O:Fl+'l(,'E
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`1 0-31 -2002
`
`La Vida Medical Group, Inc.,
`
`Opposition No.:
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`I
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`Opposer,
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`Application Serial No.: 78/071,740
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`V.
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`ED Quality Solutions, Inc.,
`
`Applicant.
`
`
`
`Mark: BRINGING QUALITY TO THE
`POINT OF CARE
`
`‘
`Published for Opposition: July 30, 2002
`
`Our Ref. No.: 58668-0014
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`C’l\J
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`11/08/E002 KGIBBDNS 00000163 78071740
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`01 FC:640'r.’
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`600.00 DP
`
`NOTICE OF OPPOSITION
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`I
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`fl‘
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`7‘:
`‘*9
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`Commissioner for Trademarks
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`Box TTAB/Fee
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`2900 Crystal Drive
`Arlington, VA 22202-3513
`
`CERTIFICATE‘ OF MAILING
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`I hereby certify that this correspondeqce is being deposited with the United
`States Postal Service as First Class mail, postage prepaid,
`in an envelope
`addressed to Commissioner for Trade a;rks, Box TTAB/Fee, 2900 Crystal Drive,
`Ar|ington,rginia 22202—§513 on ctoer 28. 2002.
`
`
`
`Opposer, La Vida Medical Group, Inc., a California corporation ("Opposer"),
`
`having an address of 4161 Redondo Beach Blvd. , Suite 201, Lawndale, California 90260,
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`believes that it is and will be damaged by the registration on the Principal Register of
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`BRINGING QUALITY TO THE POINT OF CARE in connection with "employment staffing
`
`services in the field of healthcare, and business and emergency healthcare management
`l
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`consultation services for emergency healthcare providers" in International (Flass 35 and
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`LA 3012061 v1
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`I1
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`"[h]ealthcare consulting services, and physician services for emergency healthcare service
`
`providers" in International Class 42 , which is the subject of Application Serial No.
`
`78/071,740 by Applicant, ED Quality Solutions, Inc., an Ohio corporation? (hereinafter,
`
`"Applicant"), having an address of 1940 Huntington Bldg. , '925'Euclid Avenue, Cleveland,
`
`Ohio 44115, and Opposer hereby opposes same. Opposer timely filed a First Request for
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`Extension of Time to File Opposition on August 27, 2002, thereby extending the deadline for
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`opposing this application from August 29, 2002 to September 28, 2002. Opposer timely filed
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`a Second Request for Extension of Time to File Opposition on September 28, 2002, thereby
`I7
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`extending the deadline for opposing this application to October 28, 2002.
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`‘
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`As grounds for this opposition, it is alleged:
`
`1.
`
`Since 1999, Opposer has provided physician and medical services,
`
`including emergency medical assistance, medical counseling and medical information, among
`other services, to consumers under the marks BRINGING QUALITY TO LIFE! and LA
`
`VIDA MEDICAL GROUP & IPA BRINGING QUALITY TO LIFE!.
`
`2.
`
`Opposer is the owner of federal trademark Registration No. 2,406,414
`
`issued on November 21, 2000 for the mark BRINGING QUALITY T0 LIFE! and federal
`
`trademark Registration No. 2,410,771, issued on December 5, 2000 for the mark LA VIDA
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`MEDICAL GROUP & IPA BRINGING QUALITY TO LIFE! (collectively, "Opposer's
`
`marks"), both of which are registered in connection with "physician services; cosmetic and
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`plastic surgery; medical services, namely, emergency medical assistance, medical clinics,
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`maintaining files and records concerning the medical condition of individ1ials, medical
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`illr
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`LA 3012061 vl
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`counseling, maintaining personal medical history records and files, providing medical
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`information, medical laboratories, medical research, in vitro fertilization, medical testing;
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`rental of medical equipment" in International Class 35 (collectively, "Opposer's services").
`1r
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`Opposer owns the above registrations and marks shown therein, as well all of the business and
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`goodwill connected therewith.
`
`3.
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`Applicant is the owner of record of federal trademark Application Serial
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`N0. 78/071,740 filed on June 29, 2001 for registration of the mark BRIN(;}ING QUALITY
`
`TO THE POINT OF CARE for use in connection with "employment staffing services in the
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`field of healthcare, and business and emergency healthcare management consultation services
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`for emergency healthcare providers" in International Class 35 and "[h]ealthcare consulting
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`services, and physician services for emergency healthcare service providers" in International
`2
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`Class 42 (collectively, "Applicant's services").
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`4.
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`Applicant filed Application Serial No. 78/071,740 as an intent—to-use
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`application and alleges that it first used the mark BRINGING QUALITY TO THE POINT OF
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`CARE in commerce on August 1, 2001.
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`5.
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`Since at least as early as 1999, and long prior to June 29, 2001 filing
`!
`date of Applicant's application, Opposer continuously has used Opposer"s marks in connection
`9
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`with Opposer's services and has advertised and promoted its marks in connection with such
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`services. As a result of Opposer's efforts, Opposer's marks have become associated
`V
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`exclusively with Opposer and its services in the United States.
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`In addition, as a result of
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`Opposer's advertising and promotion of its marks, and by virtue of the excellence of the
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`LA 3012061 vl
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`services offered and provided in connection therewith, Opposer has built a valuable
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`reputation and tremendous goodwill in Opposer’s marks belonging exclusively to Opposer.
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`Pursuant to Section 13(a) of the Trademark Act (15 [‘lI.S.C. §1063(a)),
`6.
`Opposer believes it will be damaged by the registration of BRINGING QULALITY TO THE
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`POINT OF CARE in connection with Applicant's services in International Classes 35 and 42.
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`Applicant's mark BRINGING QUALITY TO THE POINT OF CARE so
`7.
`resembles Opposer’s marks in appearance, sound and connotation, as to be likely, when used
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`in connection with the Applicant's services, to cause confusion, or to cause mistake, or to
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`deceive. Consumers will incorrectly believe that Applicant's use of BRINGING QUALITY
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`TO THE POINT OF CARE in connection with Applicant's services is in some way associated
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`or connected with or sponsored, authorized or warranted by Opposer, which is not the case.
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`Any objection or fault found with Applicant's services offered and provided under the mark
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`BRINGING QUALITY TO THE POINT OF CARE would reflect negatively upon and
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`seriously injure the reputation that Opposer has established in Opposer’s marks.
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`8.
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`Applicant's use and registration of BRINGING QUALITY TO THE
`
`POINT OF CARE in connection with Applicant's services is also likely to dilute the distinctive
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`quality of Opposer’s marks.
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`9.
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`If Applicant is granted registration of BRINGING QUALITY TO THE
`
`POINT OF CARE, it will obtain at least a prima facie exclusive right to the use of the mark in
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`connection with Applicant's services, which will be a source of damage and injury to Opposer.
`l
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`///
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`LA 3012061 v1
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`WHEREFORE, in accordance with Section 13 of the Trademixrk Act (15
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`U.S.C. §1063), Opposer prays that this opposition be sustained and that Application Serial
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`No.78/071,740 be refused registration.
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`The required fee of six hundred dollars ($600) is enclosed. Please charge any
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`deficiency or credit any overpayment to Deposit Account No. 10-0440.
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`A duplicate copy of the Notice of Opposition is filed herewith.
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`I
`Respectfully submitted,
`JEFFER, MANGELS, BUTLER & MARMARO LLP
`\
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`E C
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`hristina Harvell Brown
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`Attorneys for Opposer
`JEFFER, MANGELS, BUTLER & MARMARO LLP
`
`1900 Avenue of the Stars
`Suite 700
`
`.
`
`Los Angeles, California 90067 L
`Tel.: (310) 203-8080

`Fax: (310) 203-0567
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`PLEASE NOTE THAT
`
`our new address is:
`
`Jeffer, Mangels, Butler & Marm‘aro LLP
`1900 Avenue of the Stars, Suite 700
`
`Los Angeles, CA 90067-4308
`Phones, faxes and e-mail remain the same
`
`Dated: October 28, 2002
`
`LA 3012061 V1

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