`PRECEDENT OF THE TTAB
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`UNITED STATES PATENT AND TRADEMARK OFFICE
`Trademark Trial and Appeal Board
`P.O. Box 1451
`Alexandria, VA 22313-1451
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` Mailed: November 9, 2009
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`Opposition No. 91183919
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`Boucheron Holding
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`v.
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`Second Wind Consulting, Inc.
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`
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`Before Walters, Zervas and Bergsman,
`Administrative Trademark Judges.
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`By the Board:
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`Second Wind Consulting, Inc. (“applicant”) seeks to
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`register the stylized mark shown below for a wide variety of
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`personal care, body and beauty products and preparations for
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`cleansing, hygiene and cosmetic purposes in International
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`Class 3.1
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`Applicant is proceeding pro se in this opposition.
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` Boucheron Holding (“opposer”) filed an opposition
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`thereto, alleging the grounds of deceptiveness and false
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`suggestion of a connection, both under Trademark Act Section
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`2(a), as well as priority and likelihood of confusion under
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`Trademark Act Section 2(d). Opposer pleaded ownership and
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`prior use of the common law mark shown below for “perfume,
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`Opposition No. 91183919
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`body lotion, body cream, aftershave, aftershave balm, body
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`shampoo, deodorant stick for personal use, shower gel, eau
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`de-toilette, eau de-cologne, deodorants for personal use,
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`essential oils, oils for cosmetics and toilet purposes, bath
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`soaps, cosmetic soaps, perfumed soaps, hand soaps, cleansing
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`milk for toilet purposes, cosmetics, make-up and make-up
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`removing preparations, cosmetic preparations for skin and
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`hair care purposes, cosmetic preparations for slimming
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`purposes, sun-tanning preparations, cosmetic preparations
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`for baths, beauty masks, hair lotions, cosmetic kits
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`comprised of lipstick, lip gloss, mascara and eye liner,
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`cosmetic creams, incense, joss sticks, aftershave lotions,
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`shaving preparations, nail varnish and shampoos,” in
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`International Class 3.2
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` In its answer, applicant denied the salient allegations
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`in the notice of opposition.
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` This proceeding is before the Board for consideration
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`of 1) applicant’s motion (filed September 1, 2009) for leave
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`to amend its answer; and 2) opposer’s and applicant’s cross-
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`1 Application Serial No. 77254137, filed August 13, 2007,
`alleging a bona fide intent to use the mark in commerce pursuant
`to Trademark Act Section 1(b).
`2 Opposer also claims Trademark Application Serial No. 77420327,
`filed March 12, 2008, based on Trademark Act Sections 1(a) and
`44(e), and alleging a date of first use of January 1, 1994, and
`date of first use in commerce of January 5, 2005. However, this
`later-filed application may not be the basis for opposer’s claim
`of priority and likelihood of confusion. Thus, the opposition on
`this basis is limited to opposer’s claim of a previously used
`common law mark.
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`2
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`Opposition No. 91183919
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`motions (filed June 22, 2009 and July 27, 2009,
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`respectively) for summary judgment. The motions have been
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`fully briefed.3
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` Motion for leave to amend answer
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`Amendments to pleadings in inter partes proceedings
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`before the Board are governed by Fed. R. Civ. P. 15, made
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`applicable to Board proceedings by operation of Trademark Rule
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`2.116(a). Trademark Rule 2.107. After a responsive pleading
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`has been filed, a party may amend its pleading only by written
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`consent of every adverse party, or by leave of the Board.
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`Leave shall be freely given when justice so requires. See
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`Fed. R. Civ P. 15(a). The Board liberally grants leave to
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`amend pleadings at any stage of a proceeding when justice so
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`requires, unless entry of the proposed amendment would violate
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`settled law or be prejudicial to the rights of the adverse
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`party or parties. See TBMP § 507.01 (2d ed. rev. 2004). See
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`also Hurley International LLC v. Volta, 82 USPQ2d 1339, 1341
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`(TTAB 2007).
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`The timing of a motion for leave to amend under Fed. R.
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`Civ. P. 15(a) is a factor in determining whether the adverse
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`party would be prejudiced by allowance of the proposed
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`amendment. The motion should be filed as soon as any ground
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`for such amendment becomes apparent. See Commodore
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`3 Applicant’s brief in response to opposer’s motion for summary
`judgment exceeds the page limit set forth in Trademark Rule
`2.127(a). Furthermore, opposer objected to applicant’s brief on
`this basis. Accordingly, we have not considered the brief. See
`Saint-Gobain Corp. v. Minnesota Mining and Mfg., Co., 66 USPQ2d
`1220 (TTAB 2003). Nevertheless, we have still reached the merits
`of opposer’s motion based on the evidence submitted.
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`3
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`Opposition No. 91183919
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`Electronics Ltd. v. CBM Kabushiki Kaisha, 26 USPQ2d 1503
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`(TTAB 1993).
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` Where the moving party seeks to add a new claim or
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`defense, and the proposed pleading thereof is legally
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`insufficient, or would serve no useful purpose, the Board
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`normally will deny the motion for leave to amend. See
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`Octocom Systems Inc. v. Houston Computer Services Inc., 918
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`F.2d 937, 16 USPQ2d 1783, 1785 (Fed. Cir. 1990).
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` By its motion, applicant seeks leave to add “a new
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`defense of fraud,” “a new defense of abandonment,” “a new
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`defense that the Opposer’s mark is an unregistrable primary
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`(sic) geographically deceptive (sic) misdescriptive mark,”
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`and “a new defense, in that the Opposer does not sell JAIPUR
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`(attributed to the specimen) submitted with the application
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`in United States.”
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` To the extent that applicant was dissatisfied with any
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`discovery responses it obtained, applicant never sought
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`Board intervention by way of, for example, a motion to
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`compel discovery under Trademark Rule 2.120(e), or took
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`other appropriate action designed to address discovery
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`issues.
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` Turning to the timing of the motion to amend, we note
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`that applicant filed its motion to amend after opposer filed
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`its summary judgment motion, after applicant filed its
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`cross-motion for summary judgment, and after opposer’s
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`testimony period commenced. Applicant did not seek to amend
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`4
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`Opposition No. 91183919
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`its answer until over four months after discovery closed.
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`Thus, applicant’s motion is untimely.
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` Further, at this late date in the proceeding, allowing
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`an amended answer raising new defenses would significantly
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`delay this proceeding and would prejudice opposer.
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` In view of these circumstances, applicant’s motion for
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`leave to file an amended answer is denied. Therefore, we do
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`not address the viability of applicant’s proposed
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`“defenses.” The answer filed on June 16, 2008 remains
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`applicant’s operative answer.
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`Motions for summary judgment
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` A party is entitled to summary judgment when it has
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`demonstrated that there are no genuine issues as to any
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`material facts, and that it is entitled to judgment as a
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`matter of law. Fed. R. Civ. P. 56(c). The evidence must be
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`viewed in a light favorable to the nonmoving party, and all
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`justifiable inferences are to be drawn in the nonmovant’s
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`favor. Opryland USA Inc. v. The Great American Music Show,
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`Inc., 970 F.2d 847, 23 USPQ2d 1471 (Fed. Cir. 1992).
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`A party seeking summary judgment bears the initial burden
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`of demonstrating the absence of any genuine issue of material
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`fact, and its entitlement to judgment as a matter of law. See
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`Celotex Corp. v. Catrett, 477 U.S. 317 (1986). When the
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`moving party’s motion is supported by evidence sufficient, if
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`unopposed, to indicate that there is no genuine issue of
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`material fact, and that the moving party is entitled to
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`judgment, the burden shifts to the nonmoving party to
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`5
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`Opposition No. 91183919
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`demonstrate the existence of issues of material fact which
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`must be resolved at trial. The nonmoving party may not rest
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`on mere denials or conclusory assertions, but rather must
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`proffer countering evidence, by affidavit or as otherwise
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`provided in Fed. R. Civ. P. 56, showing that there is a
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`genuine factual dispute for trial. See Fed. R. Civ. P. 56(e);
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`Wright, Miller & Kane, 10B Fed. Prac. & Pro. Civ. 3d § 2739
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`(2007).
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`Applicant’s cross-motion for summary judgment
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`In its motion, applicant states that it seeks judgment on
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`its assertion that “[O]pposer and their (sic) Attorneys
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`knowingly and willfully committed fraud and application fraud
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`(sic) from the original application date to the present.”
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`Applicant’s motion seeks judgment on a defense it later sought
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`to add by way of an amended answer. However, we have denied
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`applicant’s motion to amend, and the proposed amended answer
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`has not been accepted. Thus, applicant may not obtain summary
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`judgment on an unasserted defense. Fed. R. Civ. P. 56(a) and
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`56(b). See also Paramount Pictures Corp. v. White, 31 USPQ2d
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`1768, 1772 (TTAB 1994), and cases cited therein. The Board
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`has long recognized that summary judgment is not appropriate
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`on an unpleaded issue. See TBMP § 528.07(a) (2d ed. rev.
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`2004).4
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`In view thereof, applicant’s cross-motion for summary
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`judgment is denied.
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`4 We note that, in any event, any action taken by opposer in connection
`with its pending application is irrelevant to this proceeding, as
`opposer’s Section 2(d) claim is based on its common law use of its mark.
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`6
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`Opposition No. 91183919
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`Opposer’s motion for summary judgment
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` In ex parte examination, opposer’s pleaded application
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`has been suspended pending resolution of the registrability
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`of applicant’s mark. In view thereof, opposer has a
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`reasonable belief that it will be damaged by the
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`registration of applicant’s mark, and thus has standing to
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`raise its claims in this proceeding. See Cunningham v.
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`Laser Golf Corp., 222 F.3d 943, 55 USPQ2d 1842 (Fed. Cir.
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`2000); Lipton Industries, Inc. v. Ralston Purina Co., 670
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`F.2d 1024, 213 USPQ 185 (CCPA 1982).
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` Opposer’s summary judgment motion is grounded in its
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`claim of priority based on its common law rights and a
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`likelihood of confusion. Opposer does not seek summary
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`judgment on its Section 2(a) claims. With regard to
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`priority, opposer asserts that it has used its mark “since
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`long before filing its pending JAIPUR Application,” and
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`specifically, that it has used its mark “in the United
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`States since 1994.” In support of its claim, opposer
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`submits, inter alia,
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`1) the declaration of Diego Balo, Vice President of Finance
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`(USA) for YSL Beaute, Inc., a distributor of opposer’s
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`products in the U.S. under license, attesting that opposer
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`has distributed fragrances in the U.S. “since at least
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`1994;” and
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`2) opposer’s verified responses and objections to
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`Applicant’s Revised First Set of Interrogatories, wherein
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`opposer stated, in response to Interrogatory No. 6, that
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`7
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`Opposition No. 91183919
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`“the goods under the JAIPUR mark were first sold in January
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`1994.”
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` In his declaration, Mr. Balo attests that opposer’s
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`fragrance line of the JAIPUR brand has consistently ranked
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`high among all men’s fragrances based on sales, and in
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`support thereof relies on the Balo declaration.5 Paragraph
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`9 of the declaration identifies the marketplace for
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`opposer’s “JAIPUR Homme” fragrance line, based on sales
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`among all men’s fragrances from 2005 to the first quarter of
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`2009, and indicates that opposer made sales of such products
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`in each year from 2005 through early 2009.
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` In the declaration, Mr. Balo also states that he
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`prepared certain exhibits to opposer’s summary judgment
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`motion, namely, sales reports of gross sales of JAIPUR brand
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`products in the United States by store for 2005 through
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`March 2009, and sales reports of gross sales of JAIPUR brand
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`products “with product detail,” in the United States by
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`store for 2005 through March 2009. These materials,
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`Exhibits H and I to opposer’s motion, have been designated
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`as confidential. Exhibit H is a twenty-page business record
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`showing gross sales, by specific retail establishments, of
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`opposer’s various JAIPUR women’s perfumes for 2005 through a
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`portion of 2009.6
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`5 Inasmuch as opposer designated as confidential portions of said
`declaration, as well as certain exhibits referenced therein, we
`refer to the relevant matters in general terms.
`6 Much of Exhibit I is illegible, and, to the extent it is
`illegible, Exhibit I has not been considered in reaching our
`decision herein.
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`8
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`Opposition No. 91183919
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` Also in the declaration, Mr. Balo attests to his
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`personal knowledge of Exhibits P and Q to opposer’s summary
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`judgment motion, and states that such exhibits are kept by
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`YSL Beaute, Inc. in the ordinary course of business. The
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`exhibits have been designated as confidential. Exhibit P,
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`entitled “Retail Sales History,” provides retail sales for
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`opposer’s products sold under the JAIPUR mark, by store
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`name, or store name and location, for the years 1997, 1998,
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`1999 and 2000. Exhibit Q consists of opposer’s “Set Sell-
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`In/Sell-Through” data sheets, one covering 2002, 2003 and
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`2004 through July, and another covering 2004, 2005, and 2006
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`through June. At footnote 4 to its brief, opposer explains
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`that “Sell-In Data represents shipments of JAIPUR brand
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`products to stores,” and “Sell-Through Data represents
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`JAIPUR brand products sold to the consumer.”
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` In its responses to applicant’s Revised First Set of
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`Interrogatories, Interrogatory No. 5, opposer identified the
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`JAIPUR products it currently distributes or sells in the
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`United States as “eau de parfum, eau de parfum refill, eau
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`de parfum refillable spray, eau de toilette spray, eau de
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`toilette spray (sic), aftershave lotion, aftershave balm,
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`deodorant stick, shower gel, and shampoo,” and stated in
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`response to Interrogatory No. 6 that these listed products
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`“were first sold in January 1994.”
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` In addition to relying on this evidence, opposer
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`asserts that applicant “is not using its JAIPUR proposed
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`mark in commerce or otherwise,” and submits in support
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`9
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`Opposition No. 91183919
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`thereof, inter alia, applicant’s responses to opposer’s
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`Requests for Admissions Nos. 8 and 9, which read as follows:
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`8. Admit that applicant did not use Applicant’s Mark
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`before August 8, 2007. ANSWER: ADMITTED.
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`9. Admit that Applicant does not currently use
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`Applicant’s Mark on any product offered for sale.
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`ANSWER: ADMITTED.
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` This evidence establishes opposer’s use of its mark in
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`connection with personal fragrance products, aftershave
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`lotion, aftershave balm, deodorant stick, shower gel, and
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`shampoo since at least prior to the filing date of the
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`opposed application, which is the earliest date upon which
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`applicant may rely in this case. In its response to
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`opposer’s motion, applicant has not put forth evidence that
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`raises a genuine issue with respect to opposer’s established
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`common law use of its mark. Therefore, on this record,
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`opposer has demonstrated that there is no genuine issue of
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`material fact with respect to its priority of use of its
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`mark in connection with personal fragrance products,
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`aftershave lotion, aftershave balm, deodorant stick, shower
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`gel, and shampoo.
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`Turning to the likelihood of confusion analysis under
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`Trademark Act Section 2(d), this determination is based on
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`an analysis of all of the probative facts in evidence that
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`are relevant to the factors set forth in In re E. I. du Pont
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`de Nemours and Co., 476 F.2d 1357, 177 USPQ 563 (CCPA 1973).
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`See also, In re Majestic Distilling Co., Inc., 315 F.3d
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`10
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`Opposition No. 91183919
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`1311, 65 USPQ2d 1201 (Fed. Cir. 2003). In any likelihood of
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`confusion analysis, however, two key considerations are the
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`similarities between the marks and the similarities between
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`the goods and/or services. See Federated Foods, Inc. v.
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`Fort Howard Paper Co., 544 F.2d 1098, 192 USPQ 24 (CCPA
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`1976). See also, In re Dixie Restaurants Inc., 105 F.3d
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`1405, 41 USPQ2d 1531 (Fed. Cir. 1997).
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`With respect to the similarity of the marks, we look to
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`the marks in their entireties as to appearance, sound,
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`connotation and commercial impression. The test is not
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`whether the marks can be distinguished when subjected to a
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`side-by-side comparison, but rather whether the marks are
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`sufficiently similar in their overall commercial impressions
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`that confusion as to the source of the goods offered under
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`the respective marks is likely to result. The focus is on
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`the perception and recollection of the average purchaser,
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`who normally retains a general rather than specific
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`impression of trademarks. See Chemetron Corp. v. Morris
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`Coupling & Clamp Co., 203 USPQ 537 (TTAB 1979); Sealed Air
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`Corp. v. Scott Paper Co., 190 USPQ 106 (TTAB 1975).
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` Applicant has admitted the following requests for
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`admissions propounded by opposer:
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`11. Admit that Applicant’s Mark consists of the term
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`“JAIPUR.”
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`12. Admit that Opposer’s Mark consists of the term
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`“JAIPUR.”
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`11
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`Opposition No. 91183919
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`13. Admit that Applicant’s Mark is identical in sight and
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`sound to Opposer’s Mark.
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`A visual difference between the parties’ marks consists of
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`the transposition of the umlaut from the I (in opposer’s
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`mark), to the U (in applicant’s mark), an insignificant
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`distinction. While applicant’s mark is stylized, the
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`stylization is very minimal. Moreover, opposer has not
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`claimed any stylization or particular font in connection
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`with the use of its mark. In view of this, as well as
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`applicant’s admission noted herein, the visual differences
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`between the marks are insignificant, and there is no genuine
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`issue of material fact that the marks are substantially
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`similar.
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` Turning to the similarity of the goods, where, as here,
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`opposer is relying upon common law use of its mark,
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`consideration of the question of likelihood of confusion
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`must be confined to the specific goods on which the mark has
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`been used, as well as the specific trade channels and actual
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`purchasers or potential purchasers, as disclosed by the
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`evidence, without the benefit of those presumptions
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`ordinarily allowed a registration under Trademark Act
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`Section 7(b). See Asplundh Tree Expert Company v.
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`Defibrator Fiberboard Aktiebolag, 208 USPQ 954, 959 (TTAB
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`1980).
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` Opposer has established prior use of its mark in
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`connection with personal fragrance products, aftershave
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`lotion, aftershave balm, deodorant stick, shower gel, and
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`12
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`Opposition No. 91183919
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`shampoo. Applicant’s identified goods include the
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`following: body spray used as a personal deodorant and as
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`fragrance, perfumed creams, perfumed powders, perfumed
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`talcum powder, aftershave lotions, aftershave balms,
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`deodorant for personal use, shower and bath gel, and hair
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`shampoo. Applicant’s recitation includes, and opposer uses
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`its mark on, the following identical goods: aftershave
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`lotion and balm, shower gel and shampoo. There is also no
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`question that applicant’s “body spray used as a fragrance”
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`is encompassed by opposer’s “personal fragrance products.”
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`The fact that some of the products listed in the application
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`are identical to some of opposer’s products is sufficient to
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`support a finding that there is a likelihood of confusion.
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`Tuxedo Monopoly, Inc. v. General Mills Fun Group, Inc., 648
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`F.2d 1335, 209 USPQ 986, 988 (CCPA 1981) (likelihood of
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`confusion must be found if there is likely to be confusion
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`with respect to any items that come within the
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`identification of goods in the application).
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` Applicant fails to present arguments or evidence
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`indicating that there is a genuine issue of fact with
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`respect to the identical nature of the noted goods. For
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`example, applicant argues that any proximity between the
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`parties’ goods is “substantially outweighed by other
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`factors,” including that opposer’s goods are “not sold or
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`readily available in the United States;” and that an
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`informal email survey of what appear to be customer service
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`representatives of various retail establishments, regarding
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`13
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`Opposition No. 91183919
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`whether they sell a specific “Jaipur by Boucheron”
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`fragrance, demonstrates the lack of availability of
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`opposer’s products in the United States. These arguments
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`pertain to applicant’s unpleaded “defenses” of abandonment
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`and non-use and are not relevant to our likelihood of
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`confusion analysis. Moreover, we have found that there are
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`no genuine issues of material fact with respect to opposer’s
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`use and priority.
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` Turning to the channels of trade and class of purchasers,
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`the evidence of opposer’s common law use of its mark clearly
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`establishes that opposer sells its products to consumers
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`through various listed retail establishments. There is no
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`question that this is a normal trade channel and class of
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`purchaser for these types of goods. Applicant’s argument that
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`its products “are ethnic friendly, of majority natural
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`ingredients (sic),” while opposer “does not make ethnic
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`friendly products,” is unpersuasive. As we found herein,
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`several of the parties’ products are identical, and applicant’s
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`application includes no limitation with respect to channels of
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`trade or classes of purchasers. Thus, it is presumed that the
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`application encompasses all goods of the type identified, that
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`they move in all normal channels of trade, and that they are
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`available to all potential customers. See Hewlett-Packard Co.
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`v. Packard Press Inc., 281 F.3d 1261, 62 USPQ2d 1001 (Fed. Cir.
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`2002). The one trade channel, i.e., retail establishments, and
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`purchaser, i.e., the general consumer, established in
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`connection with opposer’s use of its mark on its goods is,
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`14
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`Opposition No. 91183919
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`therefore, encompassed by the possibly broader trade channels
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`and purchasers of applicant’s identical goods. In other words,
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`there is no genuine issue of material fact that the trade
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`channels and purchasers of these identical goods are the same
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`or, at least, overlapping.
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` Based on the totality of the evidence, we find that the
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`record on summary judgment supports the conclusion that
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`there remain no genuine issues that opposer has prior use of
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`its mark in connection with goods that are identical to
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`goods listed in the application, as noted herein; that the
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`marks are substantially similar; and that at least some of
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`the trade channels and classes of purchasers of the parties’
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`identical goods are the same. Opposer has met its burden of
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`demonstrating, on motion for summary judgment, that there is
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`no genuine issue with respect to its priority of use, and
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`with respect to the likelihood of confusion as to the source
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`of the parties’ goods under Trademark Act Section 2(d).
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` In view thereof, opposer’s motion for summary judgment is
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`granted. The opposition is sustained on the ground of priority
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`and likelihood of confusion, and registration to applicant is
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`refused.
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` However, opposer has also asserted grounds of opposition
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`under Section 2(a) of the Trademark Act. Opposer is allowed
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`twenty (20) days from the mailing date of this order in which
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`to file a paper with the Board indicating that it wishes to go
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`forward in this proceeding with respect to its grounds for
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`15
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`Opposition No. 91183919
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`opposition based on Trademark Act Section 2(a), failing which
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`the Section 2(a) claims will be dismissed.
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`16