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`ESTTA Tracking number:
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`ESTTA747766
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`Filing date:
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`05/20/2016
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`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
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`Proceeding
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`91227423
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`Party
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`Correspondence
`Address
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`Defendant
`Heady Brewing Company
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`ZACHARY HILLER
`ZACHARY HILLER, ATTORNEY AT LAW
`1415 NORTH LOOP W STE 1013
`HOUSTON, TX 77008-1659
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`Submission
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`Filer's Name
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`Filer's e-mail
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`Signature
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`Date
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`zack@zhillerlaw.com
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`Answer
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`Zachary Hiller
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`zack@zhillerlaw.com
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`/Zachary Hiller/
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`05/20/2016
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`Attachments
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`Answer.pdf(360633 bytes )
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`
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`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
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`
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`Opposition No.: 91227423
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`) Mark: HATERADE
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`Stokely-Van Camp, Inc.
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`Opposer,
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`v.
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`Heady Brewing Company
`d/b/a 8th Wonder Brewery, LLC,
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`Applicant
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`ANSWER TO NOTICE OF OPPOSITION
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`The following is the Answer of Applicant Heady Brewing Company d/b/a 8th Wonder
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`Brewery, LLC (“Applicant”) to the Notice of Opposition filed on April 19, 2016 by Stokely-Van
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`Camp, Inc.’s (“Opposer”), and assigned Opposition No. 91227423:
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`1. Applicant lack sufficient knowledge or information to form a belief on the truth of the
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`allegations of Paragraph 1.
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`2. Applicant lack sufficient knowledge or information to form a belief on the truth of the
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`allegations of Paragraph 2.
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`3. Applicant lack sufficient knowledge or information to form a belief on the truth of the
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`allegations of Paragraph 3.
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`4. Applicant lack sufficient knowledge or information to form a belief on the truth of the
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`allegations of Paragraph 4.
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`5. Applicant lack sufficient knowledge or information to form a belief on the truth of the
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`allegations of Paragraph 5.
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`6. Opposer cited to U.S. trademark registrations the records of which are the best evidence of
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`their content; therefore, reference is hereby made to the same. Applicant denies the
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`remaining allegations in Paragraph 6.
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`7. Applicant denies the allegations in Paragraph 7.
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`8. Applicant denies the allegations in Paragraph 8.
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`9. Applicant admits that it filed an application to register the term HATERADE on November
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`4, 2014, Serial No. 86/444,754 in connection with “beer, ale, lager, stout, porter, [and]
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`shandy” in International Class 32 and that the application was published for opposition on
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`April 19, 2016. Applicant denies the remaining allegations in Paragraph 9.
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`10. There is no Paragraph 10 in Opposer’s Notice of Opposition. In so far as any allegations
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`were made, Applicant denies the allegations in Paragraph 10.
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`11. Applicant denies the allegations in Paragraph 11.
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`12. Applicant denies the allegations in Paragraph 12.
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`13. Applicant denies the allegations in Paragraph 13.
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`14. Applicant denies the allegations in Paragraph 14.
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`15. Applicant denies the allegations in Paragraph 15.
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`16. Applicant denies the allegations in Paragraph 16.
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`WHEREFORE, Applicant prays that the Trademark Trial and Appeal Board deny the
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`Opposition and permit registration on the principal register of Applicant’s proposed mark,
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`HATERADE, Application Serial Number 86/444,754.
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`2
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`Respectfully submitted,
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`By:___/Zachary Hiller/_________________
`Zachary Hiller
`Attorney at Law
`1415 North Loop West
`Suite 1013
`Houston, TX 77008
`(832) 830-8016
`zack@zhillerlaw.com
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`ATTORNEY FOR APPLICANT,
`HEADY BREWING COMPANY
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`3
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`CERTIFICATE OF SERVICE
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`I hereby certify that a true and correct copy of the foregoing was delivered to
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`
`Antony J. McShane
`Neal, Gerber & Eisenberg, LLP
`2 North LaSalle Street, Suite 1700
`Chicago, IL 60602
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`via First Class U.S. Mail, postage prepaid on May 20, 2016.
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`____/Zachary Hiller/_________________
`Zachary Hiller
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`4



