`ESTTA776393
`10/12/2016
`
`ESTTA Tracking number:
`
`Filing date:
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`Notice of Opposition
`
`Notice is hereby given that the following party opposes registration of the indicated application.
`
`Opposer Information
`
`Name
`
`Granted to Date
`of previous ex-
`tension
`
`Address
`
`Attorney informa-
`tion
`
`Zuffa, LLC
`
`10/12/2016
`
`2960 West Sahara Avenue
`Las Vegas, NV 89102
`UNITED STATES
`
`M. Feder, J. Krieger, J. Craft, J. Myers
`Dickinson Wright PLLC
`8363 West Sunset Road, Suite 200
`Las Vegas, NV 89113
`UNITED STATES
`TRADEMARKSLV@DICKINSONWRIGHT.COM Phone:(702) 550-4400
`
`Applicant Information
`
`Application No
`
`86896278
`
`Publication date
`
`06/14/2016
`
`Opposition Filing
`Date
`
`Applicant
`
`10/12/2016
`
`Goff, Brian
`1901 Logan Ave S.
`Minneapolis, MN 55403
`UNITED STATES
`
`Opposition Peri-
`od Ends
`
`10/12/2016
`
`Goods/Services Affected by Opposition
`
`Class 025. First Use: 0 First Use In Commerce: 0
`All goods and services in the class are opposed, namely: Dresses; Hats; Pants; Shirts; Shorts; Bot-
`toms; Tops
`
`Grounds for Opposition
`
`Priority and likelihood of confusion
`
`Trademark Act Section 2(d)
`
`Dilution by blurring
`
`Dilution by tarnishment
`
`Trademark Act Sections 2 and 43(c)
`
`Trademark Act Sections 2 and 43(c)
`
`Marks Cited by Opposer as Basis for Opposition
`
`U.S. Application
`No.
`
`86356955
`
`Application Date
`
`08/04/2014
`
`Registration Date
`
`NONE
`
`Word Mark
`
`NONE
`
`Foreign Priority
`Date
`
`NONE
`
`
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`The mark consists of a single lined octagon.
`
`Class 041. First use: First Use: 0 First Use In Commerce: 0
`Entertainment in the nature of multi-disciplined fighting competitions; organizing,
`arranging and conducting mixed martial arts fighting exhibitions and competi-
`tions; entertainment, namely, live stage shows and performances featuring
`sports and mixed martial arts; entertainment in the nature of on-going programs
`in the field of sports and mixed martial artsbroadcast over television, cable,
`satellite, Internet and audio and visual media; production of on-going entertain-
`ment shows and interactive entertainment programs for distribution via televi-
`sion, cable, satellite, Internet, audio and visual media and electronic means;
`providingnews and information in the fields of entertainment, sports and mixed
`martial arts; providing a website featuring information on the subjects of enter-
`tainment,sports and mixed martial arts; on-line electronic newsletters and news-
`letters delivered by email in the field of current events; news and information
`featuringsports, mixed martial arts and entertainment; health club services,
`namely, providing instruction and equipment in the field of physical exercise;
`providing fitness and exercise facilities; physical fitness consultation, instruction
`and training services; conducting fitness classes; physical fitness studio ser-
`vices, namely, providing exercise classes, body sculpting classes and group fit-
`ness classes; providing a web site featuring information on exercise and fitness
`
`U.S. Registration
`No.
`
`4222605
`
`Registration Date
`
`10/09/2012
`
`Word Mark
`
`NONE
`
`Application Date
`
`02/18/2011
`
`Foreign Priority
`Date
`
`NONE
`
`
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`The mark consists of an octagon design cut in three parts diagonally.
`
`Class 025. First use: First Use: 2010/07/01 First Use In Commerce: 2010/07/01
`Belts; Bottoms; Coats; Dresses; Footwear; Gloves; Headwear; Jackets; Loun-
`gewear; Scarves; Sleepwear; Socks; Sweatbands;Swimwear; Tops; Undergar-
`ments; Warm up suits
`
`U.S. Application
`No.
`
`86417293
`
`Application Date
`
`10/07/2014
`
`Registration Date
`
`NONE
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`ULTIMATE FIGHTING CHAMPIONSHIP
`
`
`
`Description of
`Mark
`
`Goods/Services
`
`The mark consists of a man with right fist raised standing behind the earth with a
`banner with the text "ULTIMATE FIGHTING CHAMPIONSHIP" written across it
`waving across the earth, with three triangles pointing to the man, all in front of
`an octagon shaped cage.
`
`Class 025. First use: First Use: 0 First Use In Commerce: 0
`Belts; Bottoms; Coats; Dresses; Footwear; Gloves; Headwear; Jackets; Loun-
`gewear; Scarves; Sleepwear; Socks; Sweatbands;Swimwear; Tops; Undergar-
`ments; Warm up suits
`
`U.S. Registration
`No.
`
`5046119
`
`Registration Date
`
`09/20/2016
`
`Application Date
`
`10/07/2014
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`ULTIMATE FIGHTING CHAMPIONSHIP
`
`Description of
`Mark
`
`Goods/Services
`
`The mark consists of a man with right fist raised standing behind the earth with a
`banner with the text "ULTIMATE FIGHTING CHAMPIONSHIP" written across it
`waving across the earth, with three triangles pointing to the man, all in front of
`an octagon shaped cage.
`
`Class 041. First use: First Use: 1995/12/16 First Use In Commerce: 1995/12/16
`Entertainment in the nature of multi-disciplined fighting competitions; organizing,
`arranging and conducting mixed martial arts fighting exhibitions and competi-
`tions; entertainment, namely, live stage shows and performances featuring
`sports and mixed martial arts; entertainment in the nature of on-going programs
`in the field of sports and mixed martial artsbroadcast over television, cable,
`satellite, Internet and audio and visual media; production of on-going entertain-
`ment shows and interactive entertainment programs for distribution via televi-
`sion, cable, satellite, Internet, audio and visual media and electronic means
`
`U.S. Registration
`No.
`
`2981638
`
`Registration Date
`
`08/02/2005
`
`Application Date
`
`09/30/2002
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`UFC ULTIMATE FIGHTING CHAMPIONSHIP
`
`
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 025. First use: First Use: 2001/09/00 First Use In Commerce: 2001/09/00
`gloves
`
`U.S. Registration
`No.
`
`4832373
`
`Registration Date
`
`10/13/2015
`
`Word Mark
`
`Design Mark
`
`NONE
`
`Application Date
`
`07/25/2013
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`The mark consists of an octagon design cut in three parts diagonally.
`
`Goods/Services
`
`Class 009. First use: First Use: 2013/08/01 First Use In Commerce: 2013/08/01
`
`
`
`Headphones
`
`U.S. Registration
`No.
`
`4706148
`
`Registration Date
`
`03/24/2015
`
`Word Mark
`
`Design Mark
`
`NONE
`
`Application Date
`
`03/07/2013
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`The mark consists of a three-dimensional configuration of an octagon-shaped
`cage or ring. The doors into the ring and the chain link fencing shown in broken
`lines serve to show functional elements and form no part of the mark.
`
`Class 041. First use: First Use: 1993/11/00 First Use In Commerce: 1993/11/00
`Entertainment, namely, live stage showsand performances featuring sports and
`mixed martial arts; entertainment in the nature of an on-going multimedia pro-
`gramin the field of sports and mixed martial arts; health club services, namely,
`providing fitness, personal training and exercise facilities and equipment; provid-
`ing instruction in the fields of fitness, personal training, exercise and mixed mar-
`tial arts; providing instructional programs and classes in fields of fitness,personal
`training, exercise and mixed martial arts; arranging, organizing, conducting and
`hosting mixed martial arts exhibitions; arranging, organizing, conducting and
`hosting classes, seminars, and workshops on physical fitness, sports and mixed
`martial arts
`
`U.S. Registration
`No.
`
`2098577
`
`Registration Date
`
`09/23/1997
`
`Word Mark
`
`NONE
`
`Application Date
`
`04/27/1995
`
`Foreign Priority
`Date
`
`NONE
`
`
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`The mark consists of an eight-sided competition mat.
`
`Class 041. First use: First Use: 1993/11/00 First Use In Commerce: 1993/11/00
`entertainment in the nature of multi-disciplined fighting competitions
`
`U.S. Registration
`No.
`
`4544845
`
`Registration Date
`
`06/03/2014
`
`Word Mark
`
`Design Mark
`
`THE ULTIMATES 2013
`
`Application Date
`
`04/12/2013
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`The mark consists of the words "THE ULTIMATES 2013" superimposed over an
`octagon design, and a smaller octagon design cut into three parts diagonally un-
`der thewording.
`
`Class 041. First use: First Use: 2013/07/05 First Use In Commerce: 2013/07/05
`Arranging, organizing, conducting, and hosting entertainment events for mixed
`martial arts and sports fans; arranging, organizing, conducting and hosting
`mixedmartial arts, martial arts, wrestling, grappling, kickboxing and boxing ex-
`hibitions, competitions and tournaments; entertainment services, namely, per-
`sonal appearances by mixed martial arts fighters,athletes, models and celebrit-
`ies; education and training services in the natureof physical fitness, sports and
`mixed martial arts; arranging, organizing, conducting and hosting classes, sem-
`inars, conferences, workshops on physical fitness, sports and mixed martial arts;
`and providing a website featuring information about sports and mixed martial
`arts
`
`U.S. Registration
`No.
`
`3650069
`
`Registration Date
`
`07/07/2009
`
`Application Date
`
`09/29/2008
`
`Foreign Priority
`Date
`
`NONE
`
`
`
`Word Mark
`
`Design Mark
`
`UFC FIGHT NIGHT LIVE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 041. First use: First Use: 2008/07/19 First Use In Commerce: 2008/07/19
`Entertainment services, namely, arranging and conducting mixed martial arts
`competitions and events; providing information regarding mixed martial arts; pro-
`duction of programs featuring mixed martialarts competitions and events for dis-
`tribution over television, cable, satellite, audio and global computer networks
`
`U.S. Registration
`No.
`
`3052007
`
`Registration Date
`
`01/31/2006
`
`Application Date
`
`05/01/2002
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`UFC ULTIMATE FIGHTING CHAMPIONSHIP
`
`
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 041. First use: First Use: 2001/05/00 First Use In Commerce: 2001/05/00
`Entertainment, namely live stage shows and performances featuring mixed mar-
`tialarts; educational services, namely, providing information on the subject of
`sports and entertainment; providing a website on global computer networks fea-
`turinginformation on the subject of sports and entertainment; production of enter-
`tainment shows and interactive entertainmentprograms for distribution via televi-
`sion, cable, satellite, audio and video media cartridges, laser discs, computer
`discs and electronic means; production and distribution of entertainment shows
`and news programs via global communication networks
`
`U.S. Registration
`No.
`
`4634371
`
`Registration Date
`
`11/04/2014
`
`Word Mark
`
`Design Mark
`
`UFC
`
`Application Date
`
`09/04/2013
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`The mark consists of an octagon design cut in three parts diagonally with the
`stylized letters "UFC"' to the right of the design.
`
`Class 028. First use: First Use: 2013/09/01 First Use In Commerce: 2013/09/01
`exercise weights; exercise bars; exercise and fitness equipment and accessor-
`ies, namely, personal exercise mats and exercise gloves; boxing and mixed
`martial arts equipment, namely, bag gloves, mixedmartial arts gloves, boxing
`gloves, focus mitts, punching mitts, shin guards, punching bags, heavy bags,
`free standing bags; pads for use in boxing and mixed martial arts, namely, kick
`pads, target pads, Thai pads and shin pads; head guards, chest protectors, and
`body shields for use in mixed martial arts and boxing; playing cards
`
`
`
`U.S. Registration
`No.
`
`4889724
`
`Registration Date
`
`01/19/2016
`
`Word Mark
`
`Design Mark
`
`OCTAGON
`
`Application Date
`
`09/02/2009
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 025. First use: First Use: 2013/09/01 First Use In Commerce: 2013/09/01
`sports shirts; muscle shirts; bathing suits; tank tops; shorts; board shorts;
`workout and sports apparel, namely, shorts and shirts; leggings; bicycle shorts;
`shorts and tops for martial arts, mixed martial arts and submission wrestling
`
`U.S. Registration
`No.
`
`4760462
`
`Registration Date
`
`06/23/2015
`
`Word Mark
`
`Design Mark
`
`OCTAGON GIRL
`
`Application Date
`
`06/05/2009
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 025. First use: First Use: 2006/01/01 First Use In Commerce: 2006/01/01
`Clothing, namely, halters, tank tops, bathing suits, sports bras, underwear, and
`other shirts, shorts
`
`U.S. Registration
`No.
`
`4026333
`
`Registration Date
`
`09/13/2011
`
`Word Mark
`
`OCTAGON GIRLS
`
`Application Date
`
`04/06/2007
`
`Foreign Priority
`Date
`
`NONE
`
`
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 025. First use: First Use: 2009/05/00 First Use In Commerce: 2009/05/00
`Clothing, namely, tank tops, shorts andunderwear
`
`U.S. Registration
`No.
`
`4827555
`
`Registration Date
`
`10/06/2015
`
`Word Mark
`
`Design Mark
`
`OCTAGON
`
`Application Date
`
`07/25/2013
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`The mark consists of an octagon design cut in three parts diagonally with the
`stylized word "OCTAGON" to the right of the design.
`
`Class 009. First use: First Use: 2013/08/01 First Use In Commerce: 2013/08/01
`Headphones
`
`U.S. Registration
`No.
`
`4832372
`
`Registration Date
`
`10/13/2015
`
`Word Mark
`
`Design Mark
`
`OCTAGON
`
`Application Date
`
`07/25/2013
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 009. First use: First Use: 2013/08/01 First Use In Commerce: 2013/08/01
`Headphones
`
`
`
`U.S. Registration
`No.
`
`4037431
`
`Registration Date
`
`10/11/2011
`
`Application Date
`
`09/14/2010
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`OCTAGON
`
`NONE
`
`Class 028. First use: First Use: 2009/07/10 First Use In Commerce: 2009/07/10
`Toys, consisting of toy action figures,mechanical action toys, electronic action
`toys, action figures and accessories therefor; Toys, namely, play sets and action
`figures associated with the field of mixed martial arts
`
`U.S. Registration
`No.
`
`4372981
`
`Registration Date
`
`07/23/2013
`
`Word Mark
`
`Design Mark
`
`OCTAGON
`
`Application Date
`
`05/11/2011
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 041. First use: First Use: 1993/11/12 First Use In Commerce: 1993/11/12
`Entertainment in the nature of multi-disciplined fighting competitions; organizing,
`arranging and conducting mixed martial arts fighting exhibitions and competi-
`tions; entertainment, namely, live stage shows and performances featuring
`sports and mixed martial arts; entertainment in the nature of on-going programs
`in the field of sports and mixed martial artsbroadcast over television, cable,
`satellite, Internet and audio and visual media; production of on-going entertain-
`ment shows and interactive entertainment programs for distribution via televi-
`sion, cable, satellite, Internet, audio and visual media and electronic means;
`providingnews and information in the fields of entertainment, sports and mixed
`martial arts; providing a website featuring information on the subjects of enter-
`tainment,sports and mixed martial arts; on-line electronic newsletters and news-
`letters delivered by email in the field of current events; news and information
`featuringsports, mixed martial arts and entertainment; health club services,
`namely, providing instruction and equipment in the field of physical exercise;
`providing fitness and exercise facilities; physical fitness consultation, instruction
`and training services; conducting fitness classes; physical fitness studio ser-
`vices, namely, providing exercise classes, body sculpting classes and group fit-
`ness classes; providing a web site featuring information on exercise and fitness
`
`U.S. Registration
`No.
`
`3787078
`
`Application Date
`
`08/27/2009
`
`Registration Date
`
`05/11/2010
`
`Foreign Priority
`
`NONE
`
`
`
`Word Mark
`
`Design Mark
`
`OCTAGON
`
`Date
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 041. First use: First Use: 2009/02/21 First Use In Commerce: 2009/02/21
`Providing health club services, namely,providing fitness and exercise facilities;
`instruction services, namely, instruction in the field of health and physical fitness;
`educational services, namely,instruction and training in the fields of fitness and
`nutrition; instruction programs in the field of health and physical fitness, namely,
`providing exercise classes for groups of individuals
`
`U.S. Registration
`No.
`
`4400446
`
`Registration Date
`
`09/10/2013
`
`Word Mark
`
`Design Mark
`
`OCTAGON GIRL
`
`Application Date
`
`06/05/2009
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 016. First use: First Use: 2008/06/05 First Use In Commerce: 2008/06/05
`Event programs, trading cards, calendars, greeting cards, photographs
`Class 035. First use: First Use: 2005/01/18 First Use In Commerce: 2005/01/18
`online retail store featuring clothing,calendars, greeting cards, trading cards, and
`other mixed martial arts merchandise; promoting the night club and party ser-
`vices of others and modeling for marketing and sales promotion
`Class 041. First use: First Use: 2002/11/22 First Use In Commerce: 2002/11/22
`Entertainment services, namely, professional ring card girls and models that dis-
`play ring cards at live mixed martial arts events and provide interviews; nightclub
`services and entertainment services, namely, party services including parties as-
`sociated with mixed martial arts entertainment events; and fan club services
`
`U.S. Registration
`
`3931260
`
`Application Date
`
`04/06/2007
`
`
`
`No.
`
`Registration Date
`
`03/15/2011
`
`Word Mark
`
`Design Mark
`
`OCTAGON GIRLS
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 041. First use: First Use: 1994/03/11 First Use In Commerce: 1994/03/11
`Entertainment services in the nature ofmodeling performances during martial
`arts competitions
`
`U.S. Registration
`No.
`
`4396410
`
`Registration Date
`
`09/03/2013
`
`Application Date
`
`08/10/2009
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`THE OCTAGON OF POKER
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 041. First use: First Use: 2013/04/13 First Use In Commerce: 2013/04/13
`Entertainment and gaming services, namely, arranging, organizing and provid-
`ing online games of chance and online card games and providing live games of
`chance and live card games; entertainment services, namely, conducting gam-
`ing contests and tournaments; entertainment services,namely, arranging, organ-
`izing and conducting online gaming contests and tournaments
`
`U.S. Registration
`No.
`
`4396411
`
`Registration Date
`
`09/03/2013
`
`Application Date
`
`08/10/2009
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`THE OCTAGON OF POKER
`
`
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 042. First use: First Use: 2013/04/13 First Use In Commerce: 2013/04/13
`Computer services, namely, creating andmaintaining an online community for
`registered users to participate in contests, tournaments, games of chance and
`card games, showcase their skills, get feedback from peers and participate in
`discussions, form virtual communities, engage in social networking and improve
`their skills
`
`U.S. Registration
`No.
`
`4396414
`
`Registration Date
`
`09/03/2013
`
`Word Mark
`
`Design Mark
`
`POKER OCTAGON
`
`Application Date
`
`08/21/2009
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 041. First use: First Use: 2013/04/13 First Use In Commerce: 2013/04/13
`Entertainment and gaming services, namely, arranging, organizing and provid-
`ing online games of chance and online card games and providing live games of
`chance and live card games; entertainment services, namely, conducting gam-
`ing contests and tournaments; entertainment services,namely, arranging, organ-
`izing and conducting online gaming contests and tournaments
`
`U.S. Registration
`No.
`
`4396415
`
`Registration Date
`
`09/03/2013
`
`Word Mark
`
`POKER OCTAGON
`
`Application Date
`
`08/21/2009
`
`Foreign Priority
`Date
`
`NONE
`
`
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 042. First use: First Use: 2013/04/13 First Use In Commerce: 2013/04/13
`Computer services, namely, creating andmaintaining an online community for
`registered users to participate in contests, tournaments, games of chance and
`card games, showcase their skills, get feedback from peers and participate in
`discussions, form virtual communities, engage in social networking and improve
`their skills
`
`U.S. Registration
`No.
`
`3598929
`
`Registration Date
`
`03/31/2009
`
`Application Date
`
`06/18/2001
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`IF IT'S NOT IN THE OCTAGON IT'S NOT REAL
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 041. First use: First Use: 2005/05/31 First Use In Commerce: 2005/05/31
`Entertainment services, namely, arranging and conducting mixed martial arts
`competitions and events; providing information regarding mixed martial arts; pro-
`duction of programs featuring mixed martialarts competitions and events for tele-
`vision, cable, satellite, audio and globalcomputer networks
`
`U.S. Registration
`No.
`
`3431804
`
`Registration Date
`
`05/20/2008
`
`Application Date
`
`06/18/2001
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`IF IT'S NOT IN THE OCTAGON IT'S NOT REAL
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`Design Mark
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`Description of
`Mark
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`Goods/Services
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`Attachments
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`NONE
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`Class 009. First use: First Use: 2006/12/12 First Use In Commerce: 2006/12/12
`digital video discs and digital versatile discs featuring mixed martial arts compet-
`itions, events and programs
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`FINAL_Notice_of_Opposition_to_Octagon_Shape.pdf(158617 bytes )
`
`Certificate of Service
`
`The undersigned hereby certifies that a copy of this paper has been served upon all parties, at their address
`record by First Class Mail on this date.
`
`Signature
`
`/Michael N. Feder/
`
`Name
`
`Date
`
`Michael N. Feder
`
`10/12/2016
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`
`
`
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`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`
`
`Zuffa, LLC, a Nevada limited liability
`company,
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`
`
`
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`Brian Goff, an individual,
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`
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`
`
`
`
`
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`v.
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`
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`Opposer,
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`Applicant.
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`Mark:
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`
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`Ser. No.: 86/896,278
`Published: June 14, 2016
`Class: 25
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`
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`NOTICE OF OPPOSITION
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`Pursuant to 15 U.S.C. § 1063 and 37 C.F.R. §§ 2.101 and 2.104(a), Opposer Zuffa, LLC
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`(“Zuffa”), a Nevada limited liability company with its principal place of business at 2960 W.
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`Sahara Avenue, Las Vegas, Nevada 89102, believes it will be damaged by registration of the
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`above referenced mark in International Class 25 for “[d]resses; [h]ats; [p]ants; [s]hirts; [s]horts;
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`[b]ottoms; [t]ops (Serial No. 86/896,278) (“Opposed Mark”), which was published on June 14,
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`2016, and hereby opposes the same.
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`
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`As grounds for its opposition, Zuffa alleges as follows:
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`1.
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`Zuffa is informed and believes and thereupon alleges, that Brian Goff
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`(“Applicant”) is an individual, having an address of 1901 Logan Ave S., Minneapolis, Minnesota
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`55403.
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`2.
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`Zuffa owns the Ultimate Fighting Championship brand and is one of the world’s
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`leading promoters of mixed martial arts (“MMA”) competitions and events.
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`3.
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`Zuffa and/or Zuffa’s predecessor-in-interest first began using the
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`trademark in connection with MMA and sports-related goods and services since at least as early
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`as November 1993.
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`
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`4.
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`Zuffa and/or Zuffa’s predecessor-in-interest first began using the OCTAGON
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`Marks in connection with clothing goods at least as early as September 2001.
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`5.
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`Zuffa organizes and produces live and televised fights featuring mixed martial
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`arts competitions, provides instruction in field of physical fitness and exercise and sells
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`merchandise, including clothing, under its
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` mark, other OCTAGON design marks,
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`OCTAGON word marks, and numerous other OCTAGON-formative marks (collectively,
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`“OCTAGON Marks”).
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`6.
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`Television content containing one or more of Zuffa’s OCTAGON Marks is
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`broadcast in over 149 countries/territories, in 20 different languages, reaching over a half-a-
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`billion households.
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`7.
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`Zuffa’s Pay-Per-View events, which contain the OCTAGON Marks, are viewed
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`by millions of people each year around the world.
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`8.
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`Between 2010 and 2016, Zuffa’s global sales for goods and services, which
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`contain the UFC and OCTAGON Marks, totaled in excess of 3.3 Billion Dollars.
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`9.
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`Zuffa has spent, and continues to invest, a substantial amount of time, resources
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`and money in protecting, advertising and promoting the OCTAGON Marks.
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`10.
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`Zuffa’s OCTAGON Marks are advertised and promoted not only in the U.S., but
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`also internationally, using a wide range of methods and forums including television, radio, print
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`media, billboards, publicity tours, expos, shows, the Internet, social media, cross-promotions,
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`celebrity endorsement, e-newsletters and more.
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`11.
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`Between 2010 and 2016, Zuffa expended over Two Hundred Thirty Five Million
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`Dollars ($235,000,000) in advertising its UFC and OCTAGON Marks in the U.S. alone.
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`12.
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`Zuffa has a prominent online presence. Its website, www.ufc.com, which
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`provides for online shopping, including the sale of OCTAGON branded merchandise and
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`clothing, attracts more than 8 million visits monthly.
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`13.
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`Between 2006 and 2016, Zuffa generated over Thirty Seven Million Dollars
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`($37,000,000) in profits from e-commerce product sales worldwide for goods bearing its UFC
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`
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`and OCTAGON Marks.
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`14.
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`Between 2010 and 2014, Zuffa generated over 1.4 Billion Dollars in revenues
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`from the U.S. sales of Zuffa’s products and services sold in connection with its UFC and
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`OCTAGON Marks.
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`15.
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`As a result of Zuffa’s long-time use of its OCTAGON Marks, the OCTAGON
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`Marks have become exclusively associated with Zuffa’s goods and services, bearing the
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`OCTAGON Marks, which are immediately identified by consumers as originating from Zuffa.
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`16.
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`Zuffa’s rights in and to the OCTAGON Marks are evidenced by its ownership of
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`numerous trademark registrations prior-filed trademark applications for its OCTAGON Marks,
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`including a registration for
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` in Class 25 for “[b]elts; [b]ottoms; [c]oats; [d]resses; gloves;
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`headwear; jackets; loungewear; scarves; sleepwear; socks; sweatbands; swimwear; tops;
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`undergarments; warm up suits” (Reg. No. 4,372,982).
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`17.
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`Zuffa also owns numerous additional trademark registrations and applications for
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`its famous and distinctive Octagon Design and marks incorporating the Octagon Design for
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`clothing and a wide variety of other sports and fitness-related goods and services, including the
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`following:
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`•
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`•
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`•
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`•
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`•
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`•
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`, Class 41, Ser. No. 86/356,955, Filed August 4, 2014;
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`, Class 25, Reg. No. 4,222,605, Registered October 9, 2012;
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`, Class 25, Ser. No. 86/417,293, Filed October 7, 2014;
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`, Class 41, Ser. No. 86/417,316, Filed October 7, 2014;
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`, Class 25, Reg. No. 2,981,638, Registered August 2, 2005;
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`, Class 9 , Reg. No. 4,832,373, Registered October 13, 2015;
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`
`
`•
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`•
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`•
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`•
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`•
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`•
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`, Class 41, Reg. No. 4,706,148, Registered March 24, 2015;
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`, Class 41, Reg. No. 2,098,577, Registered September 23, 1997;
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`, Class 41 , Reg. No. 4,544,845, Registered June 3, 2014;
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`, Class 41, Reg. No. 3,650,069, Registered July 7, 2009; and
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`, Class 41, Reg. No. 3,052,007, Registered January 31, 2006.
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` in Class 28 for exercise weights; exercise bars; exercise and
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`fitness equipment and accessories, namely, personal exercise mats and exercise
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`gloves; boxing and mixed martial arts equipment, namely, bag gloves, mixed
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`martial arts gloves, boxing gloves, focus mitts, punching mitts, shin guards,
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`punching bags, heavy bags, free standing bags; pads for use in boxing and mixed
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`martial arts, namely, kick pads, target pads, Thai pads and shin pads; head guards,
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`chest protectors, and body shields for use in mixed martial arts and boxing;
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`playing cards (Reg. No. 4,634,371)
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`18.
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`Zuffa also owns numerous registrations and prior-filed applications for its
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`OCTAGON Marks, in standard character and stylized format, for clothing and a variety of sports
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`and fitness-related goods and services including:
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`• OCTAGON, Class 25, Reg. No. 4,889,724, Registered September 2, 2009;
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`• OCTAGON GIRL, Class 25, Reg. No. 4,760,462, Registered June 23, 2015;
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`• OCTAGON GIRLS, Class 25, Reg. No. 4,026,333, Registered September 13,
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`2011;
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`•
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`October 6, 2015;
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`, Class 9, Reg. No. 4,827,555, Registered
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`
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`• OCTAGON, Class 9, Reg. No. 4,832,372, Registered October 13, 2015;
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`• OCTAGON, Class 28, Reg. No. 4,037,431, Registered October 11, 2011;
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`• OCTAGON, Class 41, Reg. No. 4,372,981, Registered July 23, 2013;
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`• OCTAGON, Class 41, Reg. No. 3,787,078, Registered May 11, 2010;
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`• OCTAGON GIRL, Classes 16, 35, and 41, Reg. No. 4,400,446, Registered
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`September 10, 2013;
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`• OCTAGON GIRLS, Class 41, Reg. No. 3,931,260, Registered March 15, 2011;
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`• THE OCTAGON OF POKER, Class 41, Reg. No. 4,396,410, Registered
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`September 3, 2013;
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`• THE OCTAGON OF POKER, Class 42, Reg. No. 4,396,411, Registered
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`September 3, 2013;
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`• POKER OCTAGON, Class 41, Reg. No. 4,396,414, Registered September 3,
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`2013;
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`• POKER OCTAGON, Class 42, Reg. No. 4,396,415, Registered September 3,
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`2013;
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`• IF IT’S NOT IN THE OCTAGON IT’S NOT REAL, Class 41, Reg. No.
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`3,598,929, Registered March 31, 2009; and
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`• IF IT’S NOT IN THE OCTAGON IT’S NOT REAL, Class 9, Reg. No.
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`3,431,804, Registered May 20, 2008.
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`19.
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`Because of Zuffa’s significant investment in its OCTAGON Marks, the
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`OCTAGON Marks have acquired fame, distinctiveness and tremendous goodwill in the United
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`States and throughout the world.
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`20.
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`On or about February 3, 2016, Applicant filed an intent-to-use trademark
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`application for the Opposed Mark for clothing, namely, “[d]resses; [h]ats; [s]hirts; [s]horts;
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`[b]ottoms; [t]ops;” the application was assigned Serial No. 86/896,278.
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`Applicant’s Mark is Likely to Cause Consumer Confusion
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`21.
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`Zuffa hereby re-adopts and re-alleges the allegations contained in the preceding
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`
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`paragraphs as though fully set forth herein.
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`22.
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`Applicant filed the application for the Opposed Mark more than two decades after
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`Zuffa’s rights in the OCTAGON Marks first arose, which was at least as early as 1993.
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`23.
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`As a result of Zuffa’s extensive use of the OCTAGON Marks in interstate
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`commerce in the United States and throughout the world, the public has come to associate goods
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`and services bearing the OCTAGON Marks with Zuffa alone.
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`24.
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`The Opposed Mark is highly similar to and incorporates Zuffa’s
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` mark.
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`25.
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`The Opposed Mark conveys the same commercial impression as Zuffa’s
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`
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`mark.
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`26.
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`The Opposed Mark is identical and/or confusingly similar to Zuffa’s other
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`OCTAGON Marks.
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`27.
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`Zuffa currently offers clothing under its OCTAGON Marks.
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`28.
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`The clothing identified in the application for the Opposed Mark, namely, dresses,
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`hats, pants, shirts, shorts, bottoms and tops, is identical or substantially similar to the goods
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`offered in connection with Zuffa’s OCTAGON Marks and which are identified in Zuffa’s
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`registration for its
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` in Class 25 (Reg. No. 4,372,982).
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`29.
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`The Applicant is seeking registration for the Opposed Mark in connection with
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`goods that are marketed and sold in the same or similar channels of trade, and are purchased by
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`the same or substantially similar classes of consumers as the goods and services offered by Zuffa
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`under the OCTAGON Marks.
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`30.
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`Zuffa is informed and believes, and thereupon alleges, Applicant is deliberately
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`seeking to profit from the goodwill and popularity of Zuffa’s OCTAGON Marks
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`31.
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`Because: (1) Zuffa is the senior user; (2) the Opposed Mark is identical and/or
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`confusingly similar to Zuffa’s OCTAGON Marks; (3) Applicant seeks registration for the
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`Opposed Mark for goods that are identical and/or highly related to Zuffa’s goods and services;
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`and (4) the channels of trade and customer base for Zuffa’s goods and services and Applicant’s
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`
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`goods are the same and/or overlap, the Opposed Mark is likely to cause confusion, or to cause
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`mistake, or to deceive consumers.
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`32.
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`Zuffa will be damaged by the regi



